{"id":22541,"date":"2021-08-19T09:00:00","date_gmt":"2021-08-19T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22541"},"modified":"2021-08-20T15:42:58","modified_gmt":"2021-08-20T08:42:58","slug":"cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho","title":{"rendered":"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3"},"content":{"rendered":"\n<p>S\u1ef1 th\u1eadt l\u00e0, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (CX) lu\u00f4n lu\u00f4n r\u1ea5t n\u00e1o nhi\u1ec7t. \u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00f3ng h\u1ed5i v\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c quan t\u00e2m trong v\u00e0i n\u0103m qua. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n CX b\u1ea1n n\u00ean ngh\u0129 v\u1ec1 n\u00f3 theo m\u1ed9t c\u00e1ch m\u1edbi. V\u00e0 trong \u0111\u00f3, m\u1ed9t y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m l\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi CX c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/hanh-trinh-khach-hang.png\" alt=\"h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" class=\"wp-image-22619\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/hanh-trinh-khach-hang.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/hanh-trinh-khach-hang-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/hanh-trinh-khach-hang-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/hanh-trinh-khach-hang-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>H\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 ng\u00e0y c\u00e0ng chuy\u1ec3n sang <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>tr\u1ef1c tuy\u1ebfn<\/strong><\/a> trong m\u1ed9t th\u1eddi gian d\u00e0i. V\u00e0 nh\u1eefng n\u0103m qua ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 th\u1eddi gian t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i n\u00e0y. Gi\u1edd \u0111\u00e2y, c\u00e1c s\u1ef1 ki\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 th\u1ef1c s\u1ef1 l\u00e0 n\u1ec1n t\u1ea3ng kinh doanh ch\u00ednh c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 ng\u01b0\u1eddi mua th\u1eadm ch\u00ed \u0111ang th\u1ef1c hi\u1ec7n nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn h\u01a1n. Do \u0111\u00f3, CX c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u01b0u ti\u00ean c\u1ea3i thi\u1ec7n th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 tr\u01b0\u1edbc ti\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Omnichannel \u0111\u00e3 v\u1ebd sai b\u1ee9c tranh<\/strong><\/h2>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn CX, tr\u01b0\u1edbc \u0111\u00e2y ng\u01b0\u1eddi ta nh\u1ea5n m\u1ea1nh r\u1ea5t nhi\u1ec1u v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c khi ph\u1ea3i theo k\u1ecbp nhu c\u1ea7u c\u1ee7a c\u00e1c chu k\u1ef3 mua ph\u1ee9c t\u1ea1p. H\u1ecd ph\u1ea3i li\u00ean t\u1ee5c g\u1eedi cho ai \u0111\u00f3 n\u1ed9i dung \u0111a d\u1ea1ng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>chi\u1ebfn d\u1ecbch s\u1ef1 ki\u1ec7n<\/strong><\/a>, th\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0 cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Theo nh\u01b0 m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u, ph\u1ea7n l\u1edbn quy\u1ebft \u0111\u1ecbnh th\u1ef1c t\u1ebf ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng. V\u00e0 \u0111\u00f4i khi n\u00f3 l\u00e0 h\u00e0nh \u0111\u1ed9ng nghi\u00ean c\u1ee9u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 c\u00e1c k\u00eanh kh\u00e1c v\u1eabn h\u1eefu \u00edch trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng. Tuy nhi\u00ean, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh cho ng\u01b0\u1eddi mua ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suy ngh\u0129 l\u1ea1i m\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t s\u1ef1 ki\u1ec7n<\/strong><\/h2>\n\n\n\n<p>Khi c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp b\u1ecb h\u1ee7y do \u0111\u1ea1i d\u1ecbch. Th\u00ec \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u ph\u1ea3i suy ngh\u0129 v\u1ec1 c\u00e1ch ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch cho c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a m\u00ecnh. L\u00fac n\u00e0y b\u1ea1n ph\u1ea3i suy ngh\u0129 l\u1ea1i m\u1ee5c \u0111\u00edch h\u01b0\u1edbng t\u1edbi c\u1ee7a m\u1ed9t s\u1ef1 ki\u1ec7n. B\u1ea1n c\u00f3 th\u1ec3 suy ngh\u0129 r\u1eb1ng m\u1ed9t s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t k\u00eanh. B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. Sau \u0111\u00f3 h\u01b0\u1edbng d\u1eabn h\u1ecd th\u00f4ng qua n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi hy v\u1ecdng h\u1ecd s\u1ebd mua h\u00e0ng.<\/p>\n\n\n\n<p>Khi m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng tr\u1ef1c ti\u1ebfp xu\u1ea5t hi\u1ec7n \u1edf tr\u01b0\u1edbc m\u1eb7t b\u1ea1n nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. Th\u00ec s\u1ebd kh\u00f3 h\u01a1n cho b\u1ea1n m\u1ed9t ch\u00fat \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c <a href=\"https:\/\/www.1ad.vn\/\"><strong>c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/a> nh\u01b0 v\u1eady. Tuy nhi\u00ean, kh\u00f4ng ch\u1ec9 v\u00ec th\u1ebf m\u00e0 b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n n\u00f3. L\u00fac n\u00e0y l\u00e0 giai \u0111o\u1ea1n b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n. V\u00ec v\u1eady, v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua ch\u1ec9 s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"529\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-110-1024x529.png\" alt=\"h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" class=\"wp-image-22542\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-110-1024x529.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-110-300x155.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-110-768x397.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-110-610x315.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-110.png 1153w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i suy ngh\u0129 k\u1ef9 h\u01a1n v\u1ec1 n\u1ed9i dung h\u1ecd g\u1eedi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb<\/strong><\/h4>\n\n\n\n<p>V\u00ed d\u1ee5: c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 ch\u1ec9 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ebfn trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00e0 lu\u00f4n hy v\u1ecdng b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y nh\u1ea5t h\u1eefu \u00edch cho h\u1ecd. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u1ea7n d\u1eabn d\u1eaft t\u1eebng c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch chu \u0111\u00e1o \u0111\u1ebfn n\u1ed9i dung c\u00f3 li\u00ean quan \u0111\u1ebfn h\u1ecd. S\u1ef1 ki\u1ec7n (k\u00eanh) v\u00e0 b\u1ea3n nh\u1ea1c (n\u1ed9i dung) l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c v\u00e0o d\u1eef li\u1ec7u v\u00e0 c\u00e1c k\u00eanh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng CX nh\u01b0 v\u1eady?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u1eb1ng sau chi\u1ebfn l\u01b0\u1ee3c CX gi\u00fap c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t huy hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n<p>T\u1ea1o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng CX \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a y\u00eau c\u1ea7u m\u1ed9t b\u1ed9 c\u00f4ng ngh\u1ec7 m\u1edbi. N\u00f3 bao g\u1ed3m ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n l\u00e0 ai, b\u1ea1n s\u1ebd thu h\u00fat h\u1ecd nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd l\u00e0 \u1edf \u0111\u00e2u. V\u00ec v\u1eady, tr\u01b0\u1edbc ti\u00ean, h\u00e3y ngh\u0129 xem b\u1ea1n hy v\u1ecdng s\u1ebd ti\u1ebfp c\u1eadn v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u00e0 ai. N\u1ed9i dung c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho ai? \u0110\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n c\u00e1c gi\u1ea3i ph\u00e1p s\u1eafp x\u1ebfp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 ghi l\u1ea1i c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u00e3 th\u1ef1c hi\u1ec7n. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c h\u1ec7 th\u1ed1ng sau \u0111\u00e2y s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u00fap cho b\u1ea1n:<\/strong><\/h3>\n\n\n\n<ul><li><strong>Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/strong><\/li><li><strong>N\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb (MAP)<\/strong><\/li><li><strong>N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP)<\/strong><\/li><li><strong>N\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM)<\/strong><\/li><\/ul>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e3 ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh \u0111\u00e3 c\u00f3 s\u1eb5n CRM v\u00e0 MAP. V\u00e0 hi\u1ec7n nay c\u00e1c c\u00f4ng ty <a href=\"https:\/\/adsplus.vn\/blog\/bat-mi-4-bi-quyet-marketing-b2b-dinh-nhat-nam-2018-nay\/\"><strong>B2B<\/strong><\/a> c\u0169ng \u0111ang nhanh ch\u00f3ng \u00e1p d\u1ee5ng ABM tr\u00ean di\u1ec7n r\u1ed9ng. Tuy nhi\u00ean, CDP v\u1eabn \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p gia t\u0103ng s\u1eed d\u1ee5ng. T\u1ea5t c\u1ea3 b\u1ed1n gi\u1ea3i ph\u00e1p n\u00e0y lu\u00f4n \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p v\u1edbi nhau m\u1ed9t c\u00e1ch l\u00fd t\u01b0\u1edfng \u0111\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c s\u1ef1 bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 CX m\u00e0 b\u1ea1n cung c\u1ea5p cho h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ch\u1ec9 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd mua<\/strong><\/h2>\n\n\n\n<p>Do \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i th\u1ef1c s\u1ef1 thu h\u00fat h\u1ecd. C\u00e1c k\u00eanh m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau s\u1ebd kh\u00e1c nhau. Nh\u01b0ng b\u1ea1n n\u00ean lu\u00f4n xem x\u00e9t kh\u00e1m ph\u00e1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, tr\u00f2 chuy\u1ec7n v\u00e0 ti\u1ebfp c\u1eadn b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn cho n\u1ed9i dung c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi m\u1ed9t <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>b\u1ed9 c\u00f4ng c\u1ee5 m\u1edbi<\/strong><\/a>. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS) truy\u1ec1n th\u1ed1ng. Nh\u01b0ng N\u1ec1n t\u1ea3ng tr\u1ea3i nghi\u1ec7m n\u1ed9i dung (CEP) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn vai tr\u00f2 ch\u00ednh. T\u1ea5t c\u1ea3 c\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y \u0111\u1ec1u t\u1ed3n t\u1ea1i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u cho m\u1ed9t n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n CX hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>Th\u1eddi \u0111\u1ea1i \u0111\u00e3 thay \u0111\u1ed5i, v\u00e0 \u0111i\u1ec1u duy nh\u1ea5t kh\u00f4ng \u0111\u1ed5i l\u00e0 m\u1ecdi th\u1ee9 gi\u1edd \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch c\u1ea3i ti\u1ebfn CX c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0 t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng. K\u1ebft h\u1ee3p c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c n\u00eau \u1edf \u0111\u00e2y v\u00e0 b\u1ea1n s\u1ebd \u0111i \u0111\u00fang h\u01b0\u1edbng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 th\u1eadt l\u00e0, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (CX) lu\u00f4n lu\u00f4n r\u1ea5t n\u00e1o nhi\u1ec7t. \u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00f3ng h\u1ed5i v\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c quan t\u00e2m trong v\u00e0i n\u0103m qua. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n CX b\u1ea1n n\u00ean ngh\u0129 v\u1ec1 n\u00f3 theo m\u1ed9t c\u00e1ch m\u1edbi. V\u00e0 trong \u0111\u00f3, m\u1ed9t y\u1ebfu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[126,987],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, hi\u1ec7n nay vi\u1ec7c n\u00e0y \u0111\u00e3 d\u1ec5 d\u00e0ng h\u01a1n....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, hi\u1ec7n nay vi\u1ec7c n\u00e0y \u0111\u00e3 d\u1ec5 d\u00e0ng h\u01a1n....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-19T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-20T08:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/hanh-trinh-khach-hang.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho\",\"url\":\"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho\",\"name\":\"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2021-08-19T02:00:00+00:00\",\"dateModified\":\"2021-08-20T08:42:58+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, hi\u1ec7n nay vi\u1ec7c n\u00e0y \u0111\u00e3 d\u1ec5 d\u00e0ng h\u01a1n....\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3","description":"Vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, hi\u1ec7n nay vi\u1ec7c n\u00e0y \u0111\u00e3 d\u1ec5 d\u00e0ng h\u01a1n....","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho","og_locale":"vi_VN","og_type":"article","og_title":"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3","og_description":"Vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, hi\u1ec7n nay vi\u1ec7c n\u00e0y \u0111\u00e3 d\u1ec5 d\u00e0ng h\u01a1n....","og_url":"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2021-08-19T02:00:00+00:00","article_modified_time":"2021-08-20T08:42:58+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/hanh-trinh-khach-hang.png","type":"image\/png"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"10 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho","url":"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho","name":"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2021-08-19T02:00:00+00:00","dateModified":"2021-08-20T08:42:58+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tuy nhi\u00ean, hi\u1ec7n nay vi\u1ec7c n\u00e0y \u0111\u00e3 d\u1ec5 d\u00e0ng h\u01a1n....","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/cai-thien-hanh-trinh-khach-hang-khong-con-la-bai-toan-kho#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n kh\u00f3"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/22541"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=22541"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/22541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/22619"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=22541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=22541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=22541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}