{"id":22548,"date":"2021-08-20T08:30:00","date_gmt":"2021-08-20T01:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22548"},"modified":"2021-08-20T15:44:10","modified_gmt":"2021-08-20T08:44:10","slug":"b2b-video-marketing-vu-khi-ha-guc-moi-khach-hang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/b2b-video-marketing-vu-khi-ha-guc-moi-khach-hang","title":{"rendered":"B2B Video Marketing v\u0169 kh\u00ed h\u1ea1 g\u1ee5c m\u1ecdi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, B2B video marketing \u0111\u00e3 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. H\u00ecnh th\u1ee9c Marketing n\u00e0y \u0111\u00e3 ph\u1ed5 bi\u1ebfn v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 trong l\u0129nh v\u1ef1c B2B. Theo th\u1ed1ng k\u00ea, 70% nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0o n\u0103m 2021 tin r\u1eb1ng video marketing cho th\u1ea5y \u0111\u01b0\u1ee3c ROI t\u00edch c\u1ef1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/b2b-video-marketing.png\" alt=\"b2b video marketing\" class=\"wp-image-22623\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/b2b-video-marketing.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/b2b-video-marketing-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/b2b-video-marketing-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/b2b-video-marketing-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B video marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Video Marketing B2B l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n \u1edf \u0111\u1ecbnh d\u1ea1ng <strong><a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/google-ads\/\">video<\/a><\/strong> v\u1edbi kh\u00e1n gi\u1ea3 B2B c\u1ee7a b\u1ea1n. C\u00e1c \u0111\u1ecbnh d\u1ea1ng video n\u00e0y c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u1edf nhi\u1ec1u n\u1ec1n t\u1ea3ng. C\u00f3 th\u1ec3 bao g\u1ed3m video truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, webcast, podcast video, lu\u1ed3ng tr\u1ef1c ti\u1ebfp v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<p>Theo kh\u1ea3o s\u00e1t n\u00f3i tr\u00ean, trong vi\u1ec7c ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cao cho doanh nghi\u1ec7p. C\u00f3 t\u1edbi 24% nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ecdn video \u0111\u00e0o t\u1ea1o, 24% ch\u1ecdn video qu\u1ea3ng c\u00e1o, 14% ch\u1ecdn video gi\u1edbi thi\u1ec7u \/ gi\u1ea3i th\u00edch. Ngo\u00e0i ra, 14% ch\u1ecdn lu\u1ed3ng tr\u1ef1c ti\u1ebfp, 12% ch\u1ecdn video c\u00e1 nh\u00e2n h\u00f3a. Th\u1ea5p nh\u1ea5t l\u00e0 10% ch\u1ecdn video h\u01b0\u1edbng d\u1eabn v\u00e0 2% ch\u1ecdn video gi\u1edbi thi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00dd t\u01b0\u1edfng v\u00e0 m\u1eb9o n\u1ed9i dung cho video marketing B2B<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a b\u1ea1n<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chuy\u1ebfn tham quan \u1ea3o \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u00f4ng qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean trong m\u1ed9t ng\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>L\u00e0m cho n\u00f3 thu h\u00fat<\/strong><\/h4>\n\n\n\n<p>N\u00f3i chung, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean l\u00e0 gi\u1eef cho video vui v\u1ebb v\u00e0 nh\u1eb9 nh\u00e0ng. B\u1ea1n \u0111\u1eebng n\u00ean t\u1ea1o ra m\u1ed9t video s\u00e1o r\u1ed7ng. M\u00e0 thay v\u00e0o \u0111\u00f3 h\u00e3y s\u1eed d\u1ee5ng ho\u1ea1t \u1ea3nh ho\u1eb7c ghi l\u1ea1i h\u00e0nh \u0111\u1ed9ng h\u1eadu tr\u01b0\u1eddng \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hi\u1ec3n th\u1ecb c\u00e1c gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng lu\u00f4n mu\u1ed1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Do \u0111\u00f3 b\u1ea1n n\u00ean t\u1ea1o video ph\u1ecfng v\u1ea5n v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. Ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0a video h\u01b0\u1edbng d\u1eabn l\u00ean trang web v\u00e0 c\u00e1c <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/a> c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00f3 s\u1ee9c h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m c\u00e1c quy t\u1eafc h\u1ee3p l\u00fd trong video marketing B2B. Tuy nhi\u00ean b\u1ea1n v\u1eabn c\u1ea7n ph\u1ea3i k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi mua n\u1ebfu b\u1ea1n mu\u1ed1n video c\u1ee7a m\u00ecnh t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>C\u1ea3m x\u00fac trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tinh t\u1ebf \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f9ng v\u1edbi \u0111\u00f3 n\u00f3 s\u1ebd khi\u1ebfn ai \u0111\u00f3 th\u00edch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0o n\u0103m 2021, xu h\u01b0\u1edbng th\u00eam v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 h\u00e0i h\u01b0\u1edbc v\u00e0o trong c\u00e1c video ti\u1ebfp th\u1ecb <a href=\"https:\/\/adsplus.vn\/blog\/bat-mi-4-bi-quyet-marketing-b2b-dinh-nhat-nam-2018-nay\/\"><strong>B2B<\/strong><\/a> \u0111ang ph\u00e1t tri\u1ec3n. Trong khi \u0111\u00f3, s\u1ef1 ng\u1ea1c nhi\u00ean v\u00e0 t\u00f2 m\u00f2 c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng.<\/p>\n\n\n\n<p>Nh\u1eefng c\u1ea3m x\u00fac n\u00e0y lu\u00f4n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong c\u00e1ch m\u1ecdi ng\u01b0\u1eddi nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Gi\u00e1 tr\u1ecb c\u00f4ng ty v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 B2B c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi qu\u1ea3ng c\u00e1o video, n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t video tuy\u1ec7t v\u1eddi<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n c\u1ea7n t\u1ea1o video ph\u00f9 h\u1ee3p, \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1ea5p d\u1eabn n\u1ebfu mu\u1ed1n kh\u00e1ch h\u00e0ng xem ch\u00fang. V\u00ec m\u1ee5c \u0111\u00edch n\u00e0y, b\u1ea1n h\u00e3y \u0111\u1ea3m b\u1ea3o s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 thi\u1ebft b\u1ecb m\u00e1y \u1ea3nh t\u1ed1t. Ngo\u00e0i ra b\u1ea1n c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m ch\u1ec9nh s\u1eeda video v\u00e0 thu\u00ea c\u00e1c chuy\u00ean gia \u0111\u1ec3 gi\u00fap b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ghi nh\u1edb h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb video B2B \u0111\u1ec3 c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c giai \u0111o\u1ea1n mua, ng\u01b0\u1eddi tham gia, nhu c\u1ea7u, truy v\u1ea5n v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>N\u1ed9i dung h\u1ed7 tr\u1ee3 s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi mua \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd mu\u1ed1n mua t\u1eeb b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u cho video marketing B2B<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"267\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-113-1024x267.png\" alt=\"video marketing b2b\" class=\"wp-image-22549\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-113-1024x267.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-113-300x78.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-113-768x200.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-113-610x159.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-113.png 1209w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V\u1edbi h\u01a1n 55 tri\u1ec7u c\u00f4ng ty \u0111\u00e3 \u0111\u0103ng k\u00fd tr\u00ean LinkedIn. \u0110\u00e2y d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed1t nh\u1ea5t cho ti\u1ebfp th\u1ecb video B2B. V\u00e0o n\u0103m 2020, c\u00f3 10.000 trang ph\u1ea7n m\u1ec1m B2B \u0111\u00e3 t\u1ea1o h\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean trang web n\u00e0y. H\u1ecd s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>96% nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung B2B s\u1eed d\u1ee5ng <a href=\"https:\/\/adsplus.vn\/blog\/linkedin-la-gi-kham-pha-nhung-uu-diem-noi-bat-cua-linkedin\/\"><strong>LinkedIn<\/strong><\/a> \u0111\u1ec3 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Trong \u0111\u00f3 80% trong s\u1ed1 h\u1ecd s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o LinkedIn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00e1c c\u00f4ng ty nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng nhi\u1ec1u h\u01a1n 7 l\u1ea7n. Ngo\u00e0i ra s\u1ed1 l\u01b0\u1ee3ng nh\u1eadn x\u00e9t t\u0103ng cao h\u01a1n 24 l\u1ea7n tr\u00ean c\u00e1c lu\u1ed3ng Tr\u1ef1c ti\u1ebfp tr\u00ean LinkedIn c\u1ee7a h\u1ecd. Con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c so v\u1edbi c\u00e1c video th\u00f4ng th\u01b0\u1eddng kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Twitter<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"662\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-114.png\" alt=\"Twitter\" class=\"wp-image-22550\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-114.png 975w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-114-300x204.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-114-768x521.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-114-610x414.png 610w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p>V\u00e0o n\u0103m 2020, 86% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B \u0111\u00e3 s\u1eed d\u1ee5ng Twitter l\u00e0m c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a v\u00ec m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a Twitter ng\u00e0y c\u00e0ng t\u0103ng trong c\u00e1c doanh nghi\u1ec7p B2B. Con s\u1ed1 n\u00e0y t\u0103ng l\u00ean do s\u1ef1 say m\u00ea c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u1ed1i v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 n\u1ed9i dung v\u00e0 tin t\u1ee9c ng\u00e0nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y.<\/p>\n\n\n\n<p>L\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y nhi\u1ec1u h\u01a1n 26% so v\u1edbi c\u00e1c l\u01b0\u1ee3t xem kh\u00e1c. Th\u00f4ng \u0111i\u1ec7p kinh doanh tr\u00ean Twitter c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o Tweet cao h\u01a1n 335%. Tuy nhi\u00ean, n\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c \u0111\u0103ng cao h\u01a1n 4 l\u1ea7n so v\u1edbi n\u1ebfu ch\u00fang ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y m\u1ed9t l\u1ea7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1022\" height=\"674\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-115.png\" alt=\"Facebook\" class=\"wp-image-22551\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-115.png 1022w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-115-300x198.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-115-768x506.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/08\/image-115-610x402.png 610w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>V\u1edbi 2,74 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c tr\u00ean <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> t\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2021. 74% ng\u01b0\u1eddi d\u00f9ng trong s\u1ed1 n\u00e0y s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng cho c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n. H\u01a1n 90 tri\u1ec7u doanh nghi\u1ec7p quy m\u00f4 nh\u1ecf s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 h\u01a1n 65% th\u01b0\u01a1ng hi\u1ec7u B2B s\u1eed d\u1ee5ng t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o Facebook. V\u00e0 h\u01a1n 87% s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef video h\u00e0ng \u0111\u1ea7u cho ti\u1ebfp th\u1ecb B2B<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vimeo<\/strong><\/h3>\n\n\n\n<p>Vimeo l\u00e0 n\u1ec1n t\u1ea3ng chia s\u1ebb video cho ph\u00e9p t\u1ea1o video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 chia s\u1ebb d\u1ec5 d\u00e0ng v\u1edbi kh\u00e1n gi\u1ea3. N\u1ec1n t\u1ea3ng c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p ph\u00e1t c\u00e1c video tr\u1ef1c ti\u1ebfp. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m video h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wistia<\/strong><\/h3>\n\n\n\n<p>Wistia cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o video kinh doanh chuy\u00ean nghi\u1ec7p b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ti\u00ean ti\u1ebfn. Ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ecnh ph\u00e1t c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh, ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 video d\u1ec5 nh\u00fang. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng video tr\u00ean trang web c\u1ee7a h\u1ecd \u0111\u1ec3 ti\u1ebfp th\u1ecb, h\u1ed7 tr\u1ee3 v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SproutVideo<\/strong><\/h3>\n\n\n\n<p>SproutVideo cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb video, b\u1ea3o m\u1eadt v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 gi\u00fap vi\u1ec7c chia s\u1ebb video tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng. Ngo\u00e0i ra c\u00f2n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb, SEO video v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brightcove<\/strong><\/h3>\n\n\n\n<p>Brightcove l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng video tr\u1ef1c tuy\u1ebfn d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y. M\u1ed9t s\u1ed1 c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111a qu\u1ed1c gia, doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng Brightcove \u0111\u1ec3 t\u1ea1o v\u00e0 chia s\u1ebb video tr\u00ean web.<\/p>\n\n\n\n<p>N\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 qu\u1ea3n l\u00fd v\u00e0 ti\u1ebfp th\u1ecb video. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch video v\u00e0 th\u01b0 vi\u1ec7n. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng chia s\u1ebb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c. Cu\u1ed1i c\u00f9ng l\u00e0 chia s\u1ebb n\u1ed9i dung video tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c thi\u1ebft b\u1ecb OTT v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>YouTube<\/strong><\/a> l\u00e0 trang web chia s\u1ebb video mi\u1ec5n ph\u00ed gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ch\u1ec9nh s\u1eeda, t\u1ea3i l\u00ean v\u00e0 xem video tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng trang ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean web. V\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp c\u1ee7a n\u00f3 kho\u1ea3ng 6 t\u1ef7 gi\u1edd video m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi xem c\u0169ng c\u00f3 th\u1ec3 th\u00edch, b\u00ecnh lu\u1eadn v\u00e0 \u0111\u0103ng k\u00fd k\u00eanh \u0111\u1ec3 \u1ee7ng h\u1ed9 n\u1ed9i dung. Ng\u01b0\u1eddi d\u00f9ng th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 t\u1ea3i l\u00ean video c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 v\u00ed d\u1ee5 v\u1ec1 ti\u1ebfp th\u1ecb video B2B th\u00e0nh c\u00f4ng<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cisco<\/strong><\/h3>\n\n\n\n<p>Cisco l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 ti\u1ebfp th\u1ecb <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/youtube-marketing\/\"><strong>video B2B<\/strong><\/a>. N\u00f3 cho th\u1ea5y r\u1eb1ng v\u1ea5n \u0111\u1ec1 c\u1ee7a video kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t cao m\u00e0 l\u00e0 v\u1ec1 vi\u1ec7c hi\u1ec3u kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. V\u00e0 sau \u0111\u00f3 b\u1ea1n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Theo tr\u01b0\u1edfng nh\u00f3m truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a Cisco, th\u1eddi l\u01b0\u1ee3ng video B2B trung b\u00ecnh n\u00ean t\u1eeb 60 \u0111\u1ebfn 90 gi\u00e2y. V\u1edbi danh m\u1ee5c h\u01a1n 3.000 video v\u00e0 t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t m\u1ed9t ngh\u00ecn video m\u1ed7i n\u0103m. C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb Cisco \u0111\u1ec3 t\u1ea1o video hi\u1ec3n th\u1ecb c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 n\u1ed9i dung nh\u1eafm m\u1ee5c ti\u00eau theo k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>HubSpot<\/strong><\/h3>\n\n\n\n<p>HubSpot r\u1ea5t gi\u1ecfi trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb video \u0111a \u0111\u1ecbnh d\u1ea1ng. \u1ee8ng d\u1ee5ng n\u00e0y s\u1edf h\u1eefu k\u00eanh YouTube v\u1edbi nhi\u1ec1u video v\u1ec1 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng, podcast v\u00e0 h\u01b0\u1edbng d\u1eabn. Vi\u1ec7c t\u1ea1o n\u1ed9i dung c\u1ee7a HubSpot ph\u1ea3n \u00e1nh c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a n\u00f3. Th\u1eddi l\u01b0\u1ee3ng trung b\u00ecnh t\u1eeb video h\u01b0\u1edbng d\u1eabn 30 gi\u00e2y \u0111\u1ebfn c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh d\u00e0i 30 ph\u00fat.<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb SaaS, HubSpot l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B. T\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c n\u1ec1n t\u1ea3ng t\u1ea1o n\u1ed9i dung c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SAP<\/strong><\/h3>\n\n\n\n<p>K\u00eanh YouTube c\u1ee7a SAP cung c\u1ea5p ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb video \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ri\u00eang cho b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n n\u00e0o. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1eadn ti\u1ec7n trong vi\u1ec7c xem n\u1ed9i dung ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>SAP \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac v\u00e0 h\u1ea5p d\u1eabn. \u0110\u1ed3ng th\u1eddi SAP c\u00f2n \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, B2B video marketing \u0111\u00e3 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. H\u00ecnh th\u1ee9c Marketing n\u00e0y \u0111\u00e3 ph\u1ed5 bi\u1ebfn v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 trong l\u0129nh v\u1ef1c B2B. Theo th\u1ed1ng k\u00ea, 70% nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0o n\u0103m 2021 tin r\u1eb1ng video marketing cho th\u1ea5y \u0111\u01b0\u1ee3c ROI t\u00edch c\u1ef1c. B2B video marketing l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[923,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Video Marketing v\u0169 kh\u00ed h\u1ea1 g\u1ee5c m\u1ecdi kh\u00e1ch h\u00e0ng<\/title>\n<meta name=\"description\" content=\"C\u00e1c video marketing B2B hi\u1ec7n nay \u0111ang l\u00e0 xu h\u01b0\u1edbng trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng theo m\u1ed9t h\u01b0\u1edbng m\u1edbi..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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