{"id":2288,"date":"2018-04-02T09:35:12","date_gmt":"2018-04-02T09:35:12","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=2288"},"modified":"2021-06-02T16:58:35","modified_gmt":"2021-06-02T09:58:35","slug":"cac-buoc-dau-tien-de-branding-thanh-cong","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cac-buoc-dau-tien-de-branding-thanh-cong","title":{"rendered":"C\u00e1c b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 branding th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n<p><strong>\u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng. B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd, \u0111\u1ea7u t\u01b0 \u0111\u1ec3 c\u00f3 th\u1ec3 branding th\u00e0nh c\u00f4ng<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"150\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Proper-Branding-300x150.png\" alt=\"branding th\u00e0nh c\u00f4ng\" class=\"wp-image-2296\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Proper-Branding-300x150.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Proper-Branding-610x306.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Proper-Branding-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Proper-Branding.png 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i cho c\u00e1c doanh nghi\u1ec7p. L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 \u201d\u0111i\u1ec3m m\u1eb7t nh\u1edb t\u00ean\u201d? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng? C\u00f3 qu\u00e1 nhi\u1ec1u th\u1ee9 c\u1ea7n ph\u1ea3i l\u00e0m. Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, \u0111\u1ec3 <strong>branding th\u00e0nh c\u00f4ng<\/strong> \u00a0th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 sau<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thi\u1ebft k\u1ebf logo th\u1eadt ho\u00e0nh tr\u00e1ng<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn b\u1ea1n. Vi\u1ec7c b\u1ea1n ch\u1ecdn m\u00e0u s\u1eafc, t\u1ea1o ra h\u00ecnh d\u00e1n hay ki\u1ec3u ch\u1eef,\u2026 cho logo c\u1ee7a m\u00ecnh \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u00ec quan tr\u1ecdng trong b\u01b0\u1edbc \u0111\u1ea7u branding. \u0110\u1eb7c bi\u1ec7t, logo c\u1ee7a b\u1ea1n ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang t\u00ednh ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n \u0111\u01b0a t\u1edbi. V\u00ed d\u1ee5 nh\u01b0 logo c\u1ee7a Vinamilk d\u01b0\u1edbi \u0111\u00e2y. M\u00e0u tr\u1eafng v\u00e0 xanh th\u1ec3 hi\u1ec7n \u0111\u00fang t\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00e0 s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng. Trong l\u1ea7n thay \u0111\u1ed5i logo g\u1ea7n nh\u1ea5t, Vinamilk th\u00eam v\u00e0o m\u00e0u xanh l\u00e1 m\u1ea1. N\u00f3 g\u1ee3i \u0111\u1ebfn vi\u1ec7c h\u1ecd \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c n\u00f4ng tr\u1ea1i b\u00f2 s\u1eefa kh\u1eafp Vi\u1ec7t Nam.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"188\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/vinamilk-400x250-300x188.jpg\" alt=\"branding th\u00e0nh c\u00f4ng\" class=\"wp-image-2290\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/vinamilk-400x250-300x188.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/vinamilk-400x250-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/vinamilk-400x250.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slogan hay v\u00e0 \u00fd ngh\u0129a \u0111\u1ec3 branding th\u00e0nh c\u00f4ng.<\/strong><\/h2>\n\n\n\n<p>Slogan ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau, \u00fd ngh\u0129a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n \u0111\u1ebfn c\u00f4ng ch\u00fang. Th\u00f4ng th\u01b0\u1eddng slogan hay th\u00ec c\u1ea7n ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb v\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 n\u00ean nh\u1ea5n m\u1ea1nh v\u00e0o l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m. M\u1ed9t s\u1ed1 c\u00e2u slogan \u1ea5n t\u01b0\u1ee3ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0:<\/p>\n\n\n\n<ul><li>Coca Cola: The real thing (Th\u1ee9 thi\u1ec7t!) <\/li><li>Apple: Think different (H\u00e3y ngh\u0129 kh\u00e1c)<\/li><li>Nike: Just Do it (H\u00e3y l\u00e0m \u0111i!)<\/li><li>Trung Nguy\u00ean: Kh\u01a1i ngu\u1ed3n s\u00e1ng t\u1ea1o<\/li><li>Viettel: H\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n (Say it your way)<\/li><li>Biti\u2019s: N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"188\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/branding1-300x188.jpg\" alt=\"Slogan hay v\u00e0 \u00fd ngh\u0129a\" class=\"wp-image-2289\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/branding1-300x188.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/branding1-768x480.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/branding1-610x381.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/branding1-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/branding1.jpg 966w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u00f4ng\u00a0\u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 branding th\u00e0nh c\u00f4ng.<\/strong><\/h2>\n\n\n\n<p>C\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u v\u1ec1<a href=\"https:\/\/adsplus.vn\/blog\/tiem-nang-xay-dung-thuong-hieu-tren-tiktok\/\"> th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p n\u00e0o qua t\u1eebng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5? B\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng b\u1ea1n v\u00ec \u0111i\u1ec1u g\u00ec? V\u00ec sao h\u1ecd c\u1ea7n ph\u1ea3i ch\u1ecdn b\u1ea1n? C\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, m\u00e0u s\u1eafc, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i,v.v\u2026 <\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 t\u00f4ng xanh lam th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty vi\u1ec5n th\u00f4ng s\u1eed d\u1ee5ng. B\u1edfi n\u00f3 nh\u01b0 m\u1ed9t l\u1eddi h\u1ee9a \u0111\u1ea3m b\u1ea3o v\u1ec1 t\u00ednh n\u0103ng b\u1ea3o m\u1eadt, gi\u00fap ng\u01b0\u1eddi d\u00f9ng an t\u00e2m h\u01a1n. V\u00e0 Nokia c\u0169ng v\u1eady, bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n ngay t\u1eeb khi doanh nghi\u1ec7p n\u00e0y m\u1edbi b\u01b0\u1edbc ch\u00e2n v\u00e0o ng\u00e0nh vi\u1ec5n th\u00f4ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Nokia-840x473-300x169.jpg\" alt=\"Th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\" class=\"wp-image-2291\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Nokia-840x473-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Nokia-840x473-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Nokia-840x473-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Nokia-840x473-20x11.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/Nokia-840x473.jpg 840w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n ch\u00e0o kh\u00e1ch nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n m\u1eb7c g\u00ec khi \u0111i g\u1eb7p kh\u00e1ch, ch\u1eef k\u00fd cu\u1ed1i e-mail c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u00fang th\u00ednh ch\u1ea5t v\u00e0 nh\u1eefng g\u00ec thu\u1ed9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1o ra c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u cho\u00a0t\u01b0 li\u1ec7u\u00a0Marketing\u00a0c\u1ee7a b\u1ea1n<\/strong>.<\/h2>\n\n\n\n<p>T\u1eeb nh\u1eefng thi\u1ebft k\u1ebf nh\u1ecf, h\u00e3y s\u1eed d\u1ee5ng m\u00e0u s\u1eafc ri\u00eang, s\u1eafp x\u1ebfp v\u1ecb tr\u00ed logo, xem l\u1ea1i nhi\u1ec1u l\u1ea7n v\u00e0 c\u1ea3m nh\u1eadn t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1ea7u k\u1ef3, ch\u1ec9 c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"128\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/img20170109205400126-300x128.jpg\" alt=\"T\u1ea1o ra c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-2294\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/img20170109205400126-300x128.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/img20170109205400126-768x328.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/img20170109205400126-610x261.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/img20170109205400126-20x9.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/img20170109205400126.jpg 976w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lu\u00f4n th\u00e0nh th\u1eadt v\u1edbi l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/h2>\n\n\n\n<p>L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 th\u1ee9 gi\u00fap kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m h\u01a1n khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ec th\u1ebf, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u00e3y lu\u00f4n th\u00e0nh th\u1eadt v\u00e0 gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a m\u00e0 b\u1ea1n \u0111\u00e3 cam k\u1ebft v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd v\u00e0 \u0111\u1ea7u t\u01b0 k\u0129 l\u01b0\u1ee1ng trong b\u01b0\u1edbc \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch <em>branding th\u00e0nh c\u00f4ng<\/em>. Adsplus.vn mong b\u00e0i vi\u1ebft n\u00e0y c\u00f3 th\u1ec3 gi\u00fap \u00edch cho b\u1ea1n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i\u00a0<strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/span>\u00a0<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng. B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd, \u0111\u1ea7u t\u01b0 \u0111\u1ec3 c\u00f3 th\u1ec3 branding th\u00e0nh c\u00f4ng X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[NEW UPDATE] C\u00e1c b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 branding th\u00e0nh c\u00f4ng<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n branding th\u00e0nh c\u00f4ng ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu 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