{"id":22917,"date":"2021-09-03T14:30:00","date_gmt":"2021-09-03T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=22917"},"modified":"2021-09-06T17:19:13","modified_gmt":"2021-09-06T10:19:13","slug":"bang-marketing-lieu-co-con-quan-trong-khi-ung-tuyen","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/bang-marketing-lieu-co-con-quan-trong-khi-ung-tuyen","title":{"rendered":"B\u1eb1ng Marketing li\u1ec7u c\u00f3 c\u00f2n quan tr\u1ecdng khi \u1ee9ng tuy\u1ec3n ?"},"content":{"rendered":"\n

V\u00e0o th\u00e1ng 6, c\u00f4ng ty h\u1ee3p t\u00e1c c\u1ee7a ph\u1ee5 n\u1eef The Wing \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn. S\u1ef1 ki\u1ec7n \u201cTr\u00f2 chuy\u1ec7n b\u00ean l\u1eeda\u201d h\u1ee9a h\u1eb9n m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u1ea5p d\u1eabn. Nh\u1eefng di\u1ec5n gi\u1ea3 tham gia \u1edf \u0111\u00e2y bao g\u1ed3m ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m g\u1ea7n \u0111\u00e2y c\u1ee7a The Wing, Sheila Lirio Marcelo. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Fortune 500 Shellye Archambeau. H\u1ed9i ngh\u1ecb s\u1ebd b\u00e0n v\u1ec1 \u201cnh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef – c\u1ee5 th\u1ec3 l\u00e0 ph\u1ee5 n\u1eef da m\u00e0u – trong ng\u00e0nh c\u00f4ng ngh\u1ec7\u201d. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1ch \u201ct\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft cho th\u00e0nh c\u00f4ng c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p.” Ngo\u00e0i ra, h\u1ed9i ngh\u1ecb s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u1ec1 v\u1ea5n \u0111\u1ec1 b\u1eb1ng Marketing li\u1ec7u c\u00f3 c\u1ea7n thi\u1ebft<\/p>\n\n\n\n

\"b\u1eb1ng<\/figure>\n\n\n\n

Trong cu\u1ed9c tr\u00f2 chuy\u1ec7n, ch\u1ee7 \u0111\u1ec1 v\u1ec1 gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra<\/strong><\/h3>\n\n\n\n

C\u1ee5 th\u1ec3 l\u00e0 li\u1ec7u c\u00f3 c\u1ea7n b\u1eb1ng c\u1ea5p Marketing cho c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o. V\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eb1ng c\u1ea5p trong ng\u00e0nh Marketing<\/strong><\/a>.<\/p>\n\n\n\n

\u201cN\u1ebfu nguy\u1ec7n v\u1ecdng l\u00e2u d\u00e0i c\u1ee7a b\u1ea1n l\u00e0 cho c\u00e1c vai tr\u00f2 trong l\u00e3nh \u0111\u1ea1o. Hay nh\u1eefng vai tr\u00f2 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, b\u1ea1n c\u1ea7n c\u00f3 b\u1eb1ng \u0111\u1ea1i h\u1ecdc. T\u1ea1i sao b\u1ea1n l\u1ea1i c\u1ea7n b\u1eb1ng c\u1ea5p? B\u1edfi v\u00ec n\u1ebfu b\u1ea1n s\u1edf h\u1eefu n\u00f3 t\u00ednh c\u1ea1nh tranh c\u1ee7a b\u1ea1n s\u1ebd cao h\u01a1n. \u201dArchambeau, ng\u01b0\u1eddi theo h\u1ecdc Tr\u01b0\u1eddng Kinh doanh Wharton t\u1ea1i \u0110\u1ea1i h\u1ecdc Pennsylvania, n\u00f3i v\u1edbi kh\u00e1n gi\u1ea3. <\/p>\n\n\n\n

\u201cT\u00f4i c\u00f3 th\u1ec3 th\u00eam v\u00e0o \u0111\u00f3 kh\u00f4ng? \u0110\u1ed1i v\u1edbi ph\u1ee5 n\u1eef da m\u00e0u, h\u00e3y cho ch\u00fang t\u00f4i bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o. \u201dMarcelo, ng\u01b0\u1eddi c\u00f3 c\u1ea3 b\u1eb1ng MBA v\u00e0 JD t\u1eeb Harvard, h\u1ecfi Archambeau. \u201cT\u00f4i ngh\u0129 n\u00f3 r\u1ea5t quan tr\u1ecdng,\u201d Archambeau tr\u1ea3 l\u1eddi. <\/p>\n\n\n\n

L\u1eddi khuy\u00ean c\u1ee7a h\u1ecd l\u1ea1i tr\u00e1i ng\u01b0\u1ee3c v\u1edbi m\u1ed9t xu h\u01b0\u1edbng l\u1edbn h\u01a1n \u0111ang di\u1ec5n ra trong c\u00e1c doanh nghi\u1ec7p M\u1ef9. \u0110\u00f3 l\u00e0 “kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc”<\/strong>. Khi c\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u ph\u1ea3n \u1ee9ng v\u1edbi vi\u1ec7c ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c v\u00e0o m\u00f9a h\u00e8 n\u0103m ngo\u00e1i. Th\u00ec l\u00fac n\u00e0y c\u00e1c y\u00eau c\u1ea7u v\u1ec1 b\u1eb1ng c\u1eed nh\u00e2n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00f3ng.<\/p>\n\n\n\n

V\u00e0o n\u0103m 2019, 40% ng\u01b0\u1eddi da tr\u1eafng tr\u00ean 25 tu\u1ed5i c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n so v\u1edbi ch\u1ec9 26% ng\u01b0\u1eddi da \u0111en. Do s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y, c\u00e1c chuy\u00ean gia v\u1ec1 s\u1ef1 \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp \u0111\u00e3 n\u00f3i r\u1eb1ng vi\u1ec7c y\u00eau c\u1ea7u b\u1eb1ng c\u1eed nh\u00e2n Marketing l\u00e0 \u0111\u1ed9c quy\u1ec1n v\u1ec1 b\u1ea3n ch\u1ea5t.<\/p>\n\n\n\n

Gi\u00e1o d\u1ee5c \u2260 ki\u1ebfn \u200b\u200bth\u1ee9c<\/strong><\/h2>\n\n\n\n

Celestine Maddy, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u to\u00e0n c\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u00eau d\u00f9ng c\u1ee7a Pinterest. Tr\u01b0\u1edbc \u0111\u00e2y t\u1eebng gi\u1eef vai tr\u00f2 Ph\u00f3 ch\u1ee7 t\u1ecbch ti\u1ebfp th\u1ecb t\u1ea1i Reddit v\u00e0 Foursquare. Tr\u01b0\u1edbc khi gia nh\u1eadp Pinterest v\u00e0o n\u0103m ngo\u00e1i, c\u00f4 \u1ea5y l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb ch\u00ednh c\u1ee7a The Wing. C\u00f4 \u1ea5y \u0111\u00e3 l\u00e0m vi\u1ec7c theo c\u00e1ch c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u0103ng ti\u1ebfn trong c\u00f4ng ty m\u00e0 kh\u00f4ng c\u1ea7n b\u1eb1ng c\u1eed nh\u00e2n.<\/p>\n\n\n\n

\u201cKh\u00f4ng ai n\u00ean y\u00eau c\u1ea7u b\u1eb1ng \u0111\u1ea1i h\u1ecdc. Maddy n\u00f3i v\u1edbi Marketing Brew. \u201cD\u00f9 b\u1ea1n c\u00f3 l\u1ea5y \u0111\u01b0\u1ee3c b\u1eb1ng c\u1ea5p hay kh\u00f4ng, th\u1ebf gi\u1edbi v\u1eabn \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ed1i h\u1ea3. T\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng b\u1ea1n c\u1ea7n b\u1eb1ng c\u1ea5p n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n n\u0103ng khi\u1ebfu. “<\/p>\n\n\n\n

Maddy n\u00f3i r\u1eb1ng c\u00f4 \u1ea5y s\u1ebd tham gia c\u00e1c h\u1ee3p \u0111\u1ed3ng c\u1ea5p b\u00e1ch \u0111\u1ec3 ch\u1ee9ng minh r\u1eb1ng c\u00f4 \u1ea5y c\u00f3 b\u1ea3n l\u0129nh. L\u00fd do l\u00e0 v\u00ec c\u00f4 \u1ea5y \u201ckh\u00f4ng th\u1ec3 b\u1ecf qua b\u1ed1n n\u0103m m\u00e0 m\u1ecdi ng\u01b0\u1eddi ngh\u0129 l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi kinh nghi\u1ec7m \u0111\u00f3. Trong suy ngh\u0129 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, b\u1ed1n n\u0103m \u0111\u1ea1i h\u1ecdc \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c vi\u1ec7c kh\u00e1c nhau. V\u00e0 t\u00f4i ph\u1ea3i ch\u1ee9ng minh r\u1eb1ng trong 4 n\u0103m n\u1eefa t\u00f4i c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, \u201dc\u00f4 ti\u1ebfp t\u1ee5c.<\/p>\n\n\n\n

Maddy nh\u1eadn th\u1ea5y y\u00eau c\u1ea7u v\u1ec1 b\u1eb1ng \u0111\u1ea1i h\u1ecdc ng\u00e0y c\u00e0ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi<\/strong><\/h4>\n\n\n\n

V\u00e0o th\u00e1ng 10, The Wing cho bi\u1ebft. H\u1ecd \u201c\u0111\u00e3 tri\u1ec3n khai c\u00e1c giao th\u1ee9c tuy\u1ec3n d\u1ee5ng r\u1ed9ng r\u00e3i, bao tr\u00f9m \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef ch\u00e2n c\u00e1c t\u00e0i n\u0103ng \u0111a d\u1ea1ng\u201d.<\/strong> Nhi\u1ec1u th\u00e1ng sau, trong khi t\u00ecm ki\u1ebfm ng\u01b0\u1eddi thay th\u1ebf Maddy. C\u00f4ng ty \u0111\u00e3 \u0111\u0103ng m\u1ed9t m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c cho bi\u1ebft “c\u1ea7n ph\u1ea3i c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n” cho vai tr\u00f2 gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb. Th\u00eam v\u00e0o \u0111\u00f3 vi\u1ec7c s\u1edf h\u1eefu b\u1eb1ng MBA s\u1ebd l\u00e0 m\u1ed9t “\u0111i\u1ec3m c\u1ed9ng”.<\/p>\n\n\n\n

Trong m\u00f9a h\u00e8, The Wing \u0111\u00e3 thu\u00ea Jen Cho – ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u b\u1eb1ng c\u1ea5p<\/strong><\/h4>\n\n\n\n

Anh \u1ea5y s\u1edf h\u1eefu c\u1ea3 b\u1eb1ng c\u1eed nh\u00e2n c\u1ee7a \u0110\u1ea1i h\u1ecdc Columbia – \u0111\u1ec3 \u0111\u1ea3m nh\u1eadn vai tr\u00f2 n\u00e0y.<\/p>\n\n\n\n

\u201cKhi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u cu\u1ed9c t\u00ecm ki\u1ebfm n\u00e0y. Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng CMO t\u1ea1i The Wing s\u1ebd l\u00e0 ng\u01b0\u1eddi d\u1eabn d\u1eaft v\u00e0 \u0111\u1ed9ng l\u1ef1c kinh doanh to\u00e0n c\u1ea7u quan tr\u1ecdng. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 n\u1eb1m trong t\u1ed5 ch\u1ee9c c\u1ee7a ch\u00fang t\u00f4i m\u00e0 c\u00f2n v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i.\u201d Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Lauren Kassan c\u1ee7a The Wing n\u00f3i v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t d\u01b0\u1eddng nh\u01b0 gi\u1eefa th\u00fac \u0111\u1ea9y h\u00f2a nh\u1eadp. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 y\u00eau c\u1ea7u gi\u00e1o d\u1ee5c cho m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u1ea7n \u0111\u1ebfn. \u201cCh\u00fang t\u00f4i c\u0169ng \u0111\u00e3 th\u00e0nh l\u1eadp m\u1ed9t nh\u00f3m tuy\u1ec3n d\u1ee5ng m\u1edbi. Nh\u00f3m n\u00e0y s\u1ebd do c\u00e1c chuy\u00ean gia nh\u00e2n s\u1ef1 b\u00ean ngo\u00e0i h\u01b0\u1edbng d\u1eabn. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i \u0111ang \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 tuy\u1ec3n d\u1ee5ng. N\u00f3 s\u1ebd bao g\u1ed3m khi ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n.\u201d<\/p>\n\n\n\n

C\u1ee5 th\u1ec3 h\u01a1n, Kassan n\u00f3i r\u1eb1ng \u201c\u0111\u00e3 c\u00f3 ai \u0111\u00f3 n\u1ed9p \u0111\u01a1n m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n Marketing<\/strong><\/a> v\u00e0 kinh nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a\u201d. The Wing s\u1ebd \u201ccho h\u1ecd c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c xem x\u00e9t\u201d. Tuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vai tr\u00f2 n\u00e0y s\u1ebd kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 khi c\u00e2n nh\u1eafc n\u1ed9p \u0111\u01a1n.<\/p>\n\n\n\n

\"b\u1eb1ng<\/figure>\n\n\n\n

B\u1eb1ng c\u1ea5p Marketing ch\u1ec9 l\u00e0 m\u1ed9t m\u1ea3nh gi\u1ea5y?<\/strong><\/h2>\n\n\n\n

B\u1ea3n th\u00e2n c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u1eef vai tr\u00f2 ti\u1ebfp th\u1ecb c\u1ea5p cao kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p \u0111\u1ec1u th\u1ea5y r\u1eb1ng b\u1eb1ng c\u1ea5p kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh n\u00e0y. H\u01a1n n\u1eefa, m\u1ed9t s\u1ed1 chuy\u00ean gia ti\u1ebfp th\u1ecb tin r\u1eb1ng vi\u1ec7c y\u00eau c\u1ea7u ch\u00fang th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

Perri Grinberg \u2014 ng\u01b0\u1eddi chuy\u00ean v\u1ec1 n\u1ed7 l\u1ef1c \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp trong su\u1ed1t s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh. V\u00e0 \u00f4ng \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c ngu\u1ed3n nh\u00e2n l\u1ef1c t\u1ea1i RAPP, m\u1ed9t c\u01a1 quan s\u00e1ng t\u1ea1o to\u00e0n c\u1ea7u. \u0110\u00e3 n\u00f3i r\u1eb1ng c\u00e1c c\u00f4ng ty mu\u1ed1n l\u00e0m cho c\u00e1c ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n d\u1ee5ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean to\u00e0n di\u1ec7n h\u01a1n. Do \u0111\u00f3, h\u1ecd ch\u1ec9 y\u00eau c\u1ea7u b\u1eb1ng c\u1eed nh\u00e2n ho\u1eb7c kinh nghi\u1ec7m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec t\u1ed5 ch\u1ee9c c\u1ee7a c\u00f4 \u1ea5y l\u00e0m.<\/p>\n\n\n\n

Grinberg gi\u1ea3i th\u00edch. \u201cCh\u00fang t\u00f4i mu\u1ed1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i \u0111ang thu h\u00fat [\u0111a d\u1ea1ng] nh\u1ea5t c\u00e1c \u1ee9ng c\u1eed vi\u00ean. V\u00e0 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng vi\u00ean gi\u1ecfi \u0111\u1ec1u c\u00f3 b\u1eb1ng \u0111\u1ea1i h\u1ecdc,\u201d Grinberg gi\u1ea3i th\u00edch. C\u00f4 cho bi\u1ebft vi\u1ec7c b\u1ed5 sung \u201ckinh nghi\u1ec7m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng\u201d v\u00e0o y\u00eau c\u1ea7u b\u1eb1ng c\u1eed nh\u00e2n. \u0110i\u1ec1u n\u00e0y s\u1ebd m\u1edf ra ngu\u1ed3n nh\u00e2n t\u00e0i bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c m\u1ecdi t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i. N\u00f3 kh\u00f4ng ch\u1ec9 bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng h\u1ecdc \u0111\u1ea1i h\u1ecdc.<\/p>\n\n\n\n

Claude Silver, gi\u00e1m \u0111\u1ed1c nh\u00e2n s\u1ef1 c\u1ee7a VaynerMedia<\/strong><\/h4>\n\n\n\n

B\u00e0 \u0111\u00e3 n\u00f3i r\u1eb1ng c\u01a1 quan \u0111\u00e3 lo\u1ea1i b\u1ecf y\u00eau c\u1ea7u v\u1ec1 b\u1eb1ng \u0111\u1ea1i h\u1ecdc \u0111\u1ed1i v\u1edbi c\u00e1c vai tr\u00f2 ti\u1ebfp th\u1ecb t\u1ea1i Hoa K\u1ef3 kho\u1ea3ng 5 n\u0103m tr\u01b0\u1edbc. Silver n\u00f3i r\u1eb1ng k\u1ec3 t\u1eeb khi lo\u1ea1i b\u1ecf y\u00eau c\u1ea7u n\u00e0y. C\u00f4 \u1ea5y \u0111\u00e3 th\u1ea5y s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n t\u00e0i c\u1ee7a VaynerMedia \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u201cth\u00eam m\u1ed9t tri\u1ec7u d\u1eb7m\u201d. C\u00f4 gi\u1ea3i th\u00edch r\u1eb1ng \u0111\u1ecbnh ngh\u0129a c\u1ee7a c\u00f4 \u1ea5y v\u1ec1 s\u1ef1 \u0111a d\u1ea1ng bao g\u1ed3m ch\u1ee7ng t\u1ed9c, d\u00e2n t\u1ed9c, gi\u1edbi t\u00ednh, t\u00edn ng\u01b0\u1ee1ng t\u00f4n gi\u00e1o, v.v.<\/p>\n\n\n\n

\u201cT\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng b\u1eb1ng \u0111\u1ea1i h\u1ecdc l\u00e0 c\u1ea7n thi\u1ebft cho c\u00e1c vai tr\u00f2 ti\u1ebfp th\u1ecb. Ch\u00fang t\u00f4i h\u1ecdc c\u00e1c k\u1ef9 n\u0103ng c\u1ee9ng, k\u1ef9 n\u0103ng t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m trong c\u00f4ng vi\u1ec7c. Ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch tr\u00ecnh b\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00f4ng vi\u1ec7c. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1ch c\u01b0 x\u1eed chuy\u00ean nghi\u1ec7p c\u0169ng nh\u01b0 vi\u1ebft email ph\u00f9 h\u1ee3p trong c\u00f4ng vi\u1ec7c, \u201dSilver n\u00f3i th\u00eam r\u1eb1ng c\u00f4 \u1ea5y kh\u00f4ng bi\u1ebft li\u1ec7u c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 th\u1ec3 d\u1ea1y nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 hay kh\u00f4ng.<\/p>\n\n\n\n

Jack Appleby l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia s\u00e1ng t\u1ea1o c\u1ea5p cao t\u1ea1i Twitch<\/strong><\/h4>\n\n\n\n

Anh l\u00e0 ng\u01b0\u1eddi kh\u00f4ng c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n Marketing<\/strong><\/a>, \u0111\u00e3 b\u1ecf h\u1ecdc khi c\u00f2n n\u1eeda h\u1ecdc k\u1ef3 do \u201cm\u1ed9t s\u1ed1 ch\u1ea5n th\u01b0\u01a1ng c\u00e1 nh\u00e2n\u201d. Anh \u0111\u00e3 l\u00e0m vi\u1ec7c t\u1ea1i D\u1ecbch v\u1ee5 gi\u1eb7t l\u00e0 v\u00e0 R\/GA v\u1edbi vai tr\u00f2 c\u1ea5p gi\u00e1m \u0111\u1ed1c tr\u01b0\u1edbc khi c\u1eadp b\u1ebfn Twitch. Appleby cho r\u1eb1ng kinh nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1ecdc v\u1ea5n khi n\u00f3i \u0111\u1ebfn c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

\u201cT\u00f4i th\u1ef1c s\u1ef1 kh\u00f4ng hi\u1ec3u t\u1ea1i sao \u0111\u1ed1i v\u1edbi m\u1ed9t vai tr\u00f2 c\u1ea5p cao, b\u1ea1n ph\u1ea3i c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 ti\u1ebfp th\u1ecb. C\u00f3 l\u1ebd m\u1ed9t v\u1ecb tr\u00ed c\u1ea5p cao l\u00e0 kinh nghi\u1ec7m \u00edt nh\u1ea5t 5 n\u0103m \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 y\u00eau c\u1ea7u l\u00ean \u0111\u1ebfn 10 hay 20 n\u0103m. V\u1eady t\u1ea1i sao ch\u00fang ta nh\u00ecn l\u1ea1i nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 l\u00e0m khi b\u1ea1n 18, 19, 21 tu\u1ed5i. V\u00e0 t\u1ef1 h\u1ecfi li\u1ec7u b\u1ea1n c\u00f3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c n\u0103m \u0111\u00f3 ? B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n h\u01a1n v\u1ec1 kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. Khi b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong 10 n\u0103m ti\u1ebfp th\u1ecb so v\u1edbi khi b\u1ea1n tham gia m\u1ed9t l\u1edbp h\u1ecdc \u0111\u1ea1i h\u1ecdc. \u201dAppleby n\u00f3i.<\/p>\n\n\n\n

B\u1eb1ng c\u1ea5p ng\u0103n ch\u1eb7n vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n t\u00e0i<\/strong><\/h4>\n\n\n\n

Ngo\u00e0i ra, Appleby n\u00f3i v\u1edbi ch\u00fang t\u00f4i r\u1eb1ng anh \u1ea5y tin r\u1eb1ng. Nh\u1eefng y\u00eau c\u1ea7u n\u00e0y ng\u0103n c\u1ea3n c\u00e1c c\u00f4ng ty nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee9ng vi\u00ean \u0111a d\u1ea1ng nh\u1ea5t c\u00f3 th\u1ec3 trong nh\u00f3m nh\u00e2n t\u00e0i c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

\u201cV\u1edbi vai tr\u00f2 c\u1ea5p cao, m\u1ed9t tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng. M\u00e0 l\u00fac n\u00e0y c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1ebd nghi\u00eang v\u1ec1 kinh nghi\u1ec7m m\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3. Li\u1ec7u b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb ch\u01b0a? Ngay sau khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u b\u1eb1ng \u0111\u1ea1i h\u1ecdc tr\u1edf l\u1ea1i v\u1edbi \u0111i\u1ec1u n\u00e0y. N\u00f3 s\u1ebd th\u00eam m\u1ed9t y\u1ebfu t\u1ed1 \u2018c\u00e2u l\u1ea1c b\u1ed9\u2019 kh\u00e1c v\u00e0o to\u00e0n b\u1ed9 th\u1ee9 m\u00e0 ch\u1ec9 c\u1ea7n \u1edf c\u1ea5p cao c\u1ea5p l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft. \u201d, Appleby k\u1ebft lu\u1eadn.<\/p>\n\n\n\n

R\u00f5 r\u00e0ng, c\u00f4ng ty M\u1ef9 v\u1eabn ch\u01b0a \u0111i \u0111\u1ebfn th\u1ed1ng nh\u1ea5t v\u1ec1 c\u00e1c y\u00eau c\u1ea7u b\u1eb1ng c\u1ea5p. T\u1ea1i s\u1ef1 ki\u1ec7n The Wing’s Bryant Park v\u00e0o th\u00e1ng 6. Archambeau \u0111\u00e3 n\u00f3i v\u1ec1 vi\u1ec7c b\u1eb1ng c\u1ea5p \u0111\u1ea1i h\u1ecdc \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng. \u201cN\u1ebfu t\u00f4i \u0111ang xem x\u00e9t m\u1ed9t nh\u00f3m ng\u01b0\u1eddi v\u00e0 t\u00f4i c\u00f3 th\u1ec3 thu\u00ea b\u1ea1n. Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p, nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec1u c\u00f3 v\u00e0 n\u00f3 kh\u00e1 g\u1ea7n. \u0110\u00f4i khi n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng b\u1eb1ng c\u1ea5p.” C\u00f4 \u1ea5y n\u00f3i.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n