{"id":23122,"date":"2021-09-09T09:30:00","date_gmt":"2021-09-09T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23122"},"modified":"2021-09-10T15:39:06","modified_gmt":"2021-09-10T08:39:06","slug":"cach-giam-chi-phi-quang-cao-tren-google-ads-va-facebook-ads","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-giam-chi-phi-quang-cao-tren-google-ads-va-facebook-ads","title":{"rendered":"15 c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Ads v\u00e0 Facebook Ads"},"content":{"rendered":"\n<p>V\u1edbi c\u01a1n l\u1ed1c thay \u0111\u1ed5i c\u1ee7a h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb trong n\u0103m qua. Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta \u0111\u00e3 ph\u1ea3i xem x\u00e9t l\u1ea1i \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp l\u00ean ROI qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u00e0 trong khi c\u00f3 nhi\u1ec1u s\u1ed1 li\u1ec7u PPC \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ROI, nh\u01b0ng h\u00f4m nay b\u00e0i vi\u1ebft s\u1ebd ph\u00f3ng to chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC). Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 c\u00e1c c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google Ads<\/strong><\/a> v\u00e0 <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook Ads.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/cach-giam-chi-phi-quang-cao.png\" alt=\"c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o\" class=\"wp-image-23219\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/cach-giam-chi-phi-quang-cao.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/cach-giam-chi-phi-quang-cao-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/cach-giam-chi-phi-quang-cao-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n\n\n\n<ul><li><strong>T\u00ecm hi\u1ec3u gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t trung b\u00ecnh v\u00e0o n\u0103m 2021 cho c\u00e1c qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm, Hi\u1ec3n th\u1ecb, Mua s\u1eafm, Facebook v\u00e0 Instagram.<\/strong><\/li><li><strong>Xem c\u00e1c CPC n\u00e0y so s\u00e1nh nh\u01b0 th\u1ebf n\u00e0o v\u1edbi nhau v\u00e0 v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc.<\/strong><\/li><li><strong>Gi\u1ea3m chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t c\u1ee7a b\u1ea1n v\u1edbi 15 m\u1eb9o d\u00e0nh ri\u00eang cho n\u1ec1n t\u1ea3ng<\/strong><\/li><\/ul>\n\n\n\n<p>V\u00ec v\u1eady, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o Google Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch gi\u1ea3m gi\u00e1 chi ph\u00ed qu\u1ea3ng c\u00e1o CPC c\u1ee7a Google Search Ads<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/adsplus.vn\/google-search-ads\/\"><strong>Google Search Ads<\/strong><\/a> v\u1eabn l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a b\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, chi ph\u00ed ch\u1ea1y Google Search Ads v\u1eabn khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi hoang mang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC trung b\u00ecnh cho Google Search Ads v\u00e0o n\u0103m 2021 l\u00e0 bao nhi\u00eau ?<\/strong><\/h3>\n\n\n\n<p>Trong b\u1ed1n n\u0103m qua, CPC trung b\u00ecnh cho Google Search Ads \u0111\u00e3 dao \u0111\u1ed9ng t\u1eeb 45 000 VN\u0110 t\u1edbi 50 000 VN\u0110. M\u1ee9c trung b\u00ecnh \u0111\u00f3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean m\u1ed9t ch\u00fat b\u1edfi lu\u1eadt ph\u00e1p v\u00e0 ch\u00ednh ph\u1ee7. D\u1eef li\u1ec7u m\u1edbi nh\u1ea5t \u0111\u00e3 cung c\u1ea5p CPC trung b\u00ecnh l\u00e0 45 000 VN\u0110. Nh\u01b0ng n\u1ebfu b\u1ea1n lo\u1ea1i tr\u1eeb ng\u00e0nh h\u1ee3p ph\u00e1p kh\u1ecfi danh s\u00e1ch, th\u00ec CPC trung b\u00ecnh l\u00e0 35 000 VN\u0110.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c CPC l\u1ecbch s\u1eed c\u1ee7a Google Search Ads:<\/strong><\/h4>\n\n\n\n<ul><li>2018: 55 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 25 000 VN\u0110 &#8211; 135 000 VN\u0110)<\/li><li>2019: 47 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 26 000 VN\u0110 &#8211; 130 000 VN\u0110)<\/li><li>Th\u00e1ng 4 n\u0103m 2020: 30 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 20 000 VN\u0110 &#8211; 230 000 VN\u0110)<\/li><li>Th\u00e1ng 6 n\u0103m 2020: 50 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 3 000 VN\u0110 &#8211; 350 000 VN\u0110)<\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 Search Ads \u0111\u00e3 t\u1ed3n t\u1ea1i l\u00e2u nh\u1ea5t trong th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. Nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi v\u1eabn c\u1ea3m th\u1ea5y h\u1ecd ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 ho\u00e0n thi\u1ec7n c\u00f4ng th\u1ee9c CPC th\u1ea5p c\u1ee7a m\u00ecnh. Do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3, th\u1eed ba m\u1eb9o sau \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed cho m\u00ecnh:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ecdn t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00f4n ngoan v\u00e0 \u0111\u1eebng ch\u1ec9 nh\u1ea3y theo t\u1eeb kh\u00f3a r\u1ebb nh\u1ea5t!<\/strong><\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c \u0111\u01b0a ra khi n\u00f3i \u0111\u1ebfn <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google Search<\/strong><\/a>. Nh\u01b0ng \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 vi\u1ec7c lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb kh\u00f3a trung b\u00ecnh \u0111\u1eaft nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1eebng b\u1ecf qua b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3. M\u00e0 b\u1ea1n h\u00e3y ch\u1ecdn d\u1ef1a tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 lo\u1ea1i truy v\u1ea5n t\u00ecm ki\u1ebfm b\u1ea1n mu\u1ed1n thu h\u00fat.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: n\u1ebfu t\u1eeb kh\u00f3a chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 t\u1eeb kh\u00f3a \u0111\u1eaft ti\u1ec1n nh\u1ea5t. B\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1 t\u1ea5t c\u1ea3 c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 d\u01b0\u1edbi danh ngh\u0129a ti\u1ebft ki\u1ec7m. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n gi\u1ea3m k\u00edch th\u01b0\u1edbc danh s\u00e1ch t\u1eeb kh\u00f3a c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ti\u00eau \u1edf nh\u1eefng n\u01a1i kh\u00e1c. Trong khi b\u1ea1n \u0111\u1eb7t gi\u00e1 th\u1ea7u cho m\u1ed9t t\u1eeb kh\u00f3a chuy\u1ec3n \u0111\u1ed5i cao \u0111\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1eeb kh\u00f3a \u0111\u1eaft h\u01a1n c\u00f3 th\u1ec3 c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trung b\u00ecnh cao h\u01a1n<\/strong><\/h4>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c mang l\u1ea1i nhi\u1ec1u nh\u1ea5p chu\u1ed9t h\u01a1n cho trang web c\u1ee7a b\u1ea1n. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n gi\u00fap b\u1ea1n t\u0103ng CTR d\u1ef1 ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd c\u1ea3i thi\u1ec7n \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f2n cho ph\u00e9p b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t h\u01a1n v\u1edbi \u00edt h\u01a1n trong th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb kh\u00f3a c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean chi ph\u00ed. Nh\u01b0ng h\u00e3y ch\u1eafc ch\u1eafn c\u0169ng xem x\u00e9t kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 \u00fd \u0111\u1ecbnh \u0111\u1eb1ng sau nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3. B\u1ea1n n\u00ean c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p l\u00e0nh m\u1ea1nh gi\u1eefa t\u1eeb kh\u00f3a chi ph\u00ed th\u1ea5p v\u00e0 t\u1eeb kh\u00f3a c\u00f3 ph\u1ea7n th\u01b0\u1edfng cao. N\u00f3 s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c CPC th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 kh\u00f4ng ph\u1ea3i hy sinh ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"867\" height=\"427\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-114.png\" alt=\"c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o\" class=\"wp-image-23128\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-114.png 867w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-114-300x148.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-114-768x378.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-114-324x160.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-114-648x320.png 648w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-114-610x300.png 610w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 n\u00e2ng cao \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng, gi\u00e1 th\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda tr\u1eadn chi\u1ebfn khi \u0111\u1ebfn l\u00fac b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed9t nh\u1ea5p chu\u1ed9t trong m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1. V\u00ed d\u1ee5: m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 gi\u00e1 th\u1ea7u th\u1ea5p nh\u01b0ng \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao v\u1eabn c\u00f3 th\u1ec3 th\u1eafng phi\u00ean \u0111\u1ea5u gi\u00e1. V\u00e0 \u0111\u00f4i l\u00fac h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c nh\u1ea5p chu\u1ed9t h\u01a1n v\u1edbi gi\u00e1 r\u1ebb h\u01a1n. \u0110\u00e2y \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 v\u00ed d\u1ee5 cho tr\u01b0\u1eddng h\u1ee3p \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p><a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>Google<\/strong><\/a> s\u1eb5n s\u00e0ng \u0111\u00e1nh \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3 v\u00ec h\u1ecd mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n nh\u1ea5t c\u00f3 th\u1ec3 t\u1eeb Search Ads c\u00f3 tr\u1ea3 ti\u1ec1n. M\u00e0 \u0111\u00f4i khi doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i hy sinh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. Google s\u1ebd ch\u1ea5p nh\u1eadn gi\u00e1 th\u1ea7u d\u1eabn \u0111\u1ebfn nh\u1ea5p chu\u1ed9t r\u1ebb h\u01a1n. Nh\u01b0ng ch\u1ec9 khi qu\u1ea3ng c\u00e1o  \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n n\u00f3i c\u00e1ch kh\u00e1c, \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"852\" height=\"425\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-115.png\" alt=\"c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o\" class=\"wp-image-23131\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-115.png 852w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-115-300x150.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-115-768x383.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-115-610x304.png 610w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t quan tr\u1ecdng v\u1edbi chi ph\u00ed<\/strong><\/h4>\n\n\n\n<p>Ngo\u00e0i CTR d\u1ef1 ki\u1ebfn, \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch. \u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, h\u00e3y c\u1ed1 g\u1eafng d\u00e0nh th\u1eddi gian \u0111\u1ec3 th\u01b0\u1eddng xuy\u00ean h\u01a1n. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 l\u00e0m m\u1edbi ch\u00fang v\u00e0 bao g\u1ed3m b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o m\u1edbi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a Google ngay t\u1eeb trong ph\u1ea7n tr\u00ecnh ch\u1ec9nh s\u1eeda qu\u1ea3ng c\u00e1o c\u1ee7a n\u1ec1n t\u1ea3ng. \u0110\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 xem s\u1ee9c m\u1ea1nh qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u1edf \u0111\u00e2u.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n c\u00f3 tr\u00ean trang. N\u00f3 gi\u1ed1ng nh\u01b0 c\u00e1ch b\u1ea1n l\u00e0m v\u1edbi b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t li\u00ean quan \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00f9ng th\u1eed m\u1ea1ng \u0111\u1ed1i t\u00e1c t\u00ecm ki\u1ebfm<\/strong><\/h3>\n\n\n\n<p>M\u1ea1ng \u0111\u1ed1i t\u00e1c t\u00ecm ki\u1ebfm c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>Google<\/strong><\/a> cho ph\u00e9p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean b\u1ea5t k\u1ef3 trang web b\u1ed5 sung n\u00e0o. T\u1ea5t c\u1ea3 trang web n\u00e0o c\u00f3 t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a gia \u0111\u00ecnh Google. V\u1ec1 m\u1eb7t l\u1ecbch s\u1eed, c\u00e1c nh\u1ea5p chu\u1ed9t t\u1eeb \u0110\u1ed1i t\u00e1c t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 c\u00f3 xu h\u01b0\u1edbng r\u1ebb h\u01a1n v\u00ec ch\u00fang c\u00f3 th\u1ec3 \u00edt c\u1ea1nh tranh h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh tham gia v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y. V\u00e0 t\u1eeb \u0111\u00f3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 so v\u1edbi SERP c\u1ee7a Google b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n mu\u1ed1n. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ki\u1ec3m tra c\u00e1c nh\u1ea5p chu\u1ed9t r\u1ebb h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"876\" height=\"250\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-116.png\" alt=\"c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o\" class=\"wp-image-23132\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-116.png 876w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-116-300x86.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-116-768x219.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-116-610x174.png 610w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o CPC c\u1ee7a Google Display Ads<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google Display Ads<\/strong><\/a> ho\u1ea1t \u0111\u1ed9ng kh\u00e1c v\u1edbi Google Search Ads. Nh\u01b0ng n\u00f3 l\u1ea1i khi\u1ebfn \u01b0\u1edbc t\u00ednh chi ph\u00ed th\u1eadm ch\u00ed c\u00f2n kh\u00f3 hi\u1ec3u h\u01a1n. \u0110\u1ec3 tr\u1ee3 gi\u00fap, \u0111\u00e2y l\u00e0 d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y nh\u1ea5t li\u00ean quan v\u1edbi Google Display Ads:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC trung b\u00ecnh cho Google Display Ads v\u00e0o n\u0103m 2021 l\u00e0 bao nhi\u00eau?<\/strong><\/h3>\n\n\n\n<p>Trong b\u1ed1n n\u0103m qua, CPC trung b\u00ecnh cho Google Display Ads \u0111\u00e3 gi\u1ea3m d\u1ea7n. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed, n\u00f3 \u0111\u00e3 gi\u1ea3m t\u1eeb 14 000 VN\u0110 xu\u1ed1ng 10 000 VN\u0110. N\u1ebfu b\u1ea1n lo\u1ea1i b\u1ecf c\u00e1c S\u1ef1 ki\u1ec7n v\u00e0 Qu\u00e0 t\u1eb7ng ngo\u1ea1i l\u1ec7, b\u1ea1n s\u1ebd th\u1ea5y CPC th\u1ea5p h\u01a1n n\u1eefa l\u00e0 6 000 VN\u0110.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC l\u1ecbch s\u1eed c\u1ee7a Google Display Ads<\/strong><\/h3>\n\n\n\n<p>2017: 14 000 VN\u0110<br>2018 14 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 25 000 VN\u0110 &#8211; 1 300 000 VN\u0110) <br>2019: 12 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 12 000 VN\u0110 &#8211; 1 650 000 VN\u0110)<br>Th\u00e1ng 4 n\u0103m 2020: 8 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 5 000 VN\u0110 &#8211; $ 22 000 VN\u0110)<\/p>\n\n\n\n<p>Gi\u1ea3m CPC cho Google Display Ads kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau chung v\u00ec ch\u00fang th\u01b0\u1eddng kh\u00e1 r\u1ebb cho m\u1ed7i nh\u1ea5p chu\u1ed9t. D\u00f9 v\u1eady, b\u1ea1n v\u1eabn n\u00ean xem x\u00e9t t\u1ed5ng th\u1ec3 c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft m\u00ecnh c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u1edf \u0111\u00e2u \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho c\u00e1c khu v\u1ef1c \u0111\u00e1ng ph\u1ea3i chi th\u00eam.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng \u0111\u1ec3 gi\u1ea3m CPC hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n h\u01a1n n\u1eefa. \u0110\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ti\u00eau \u0111\u00f3 cho c\u00e1c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, ti\u1ec1m n\u0103ng tr\u1edf l\u1ea1i tr\u00ean T\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lo\u1ea1i tr\u1eeb \u0111\u00f2n b\u1ea9y<\/strong><\/h3>\n\n\n\n<p>V\u00ec Display Ads c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb tr\u00ean m\u1ecdi g\u00f3c c\u1ee7a M\u1ea1ng hi\u1ec3n th\u1ecb theo m\u1eb7c \u0111\u1ecbnh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i tr\u1eeb \u0111\u1ec3 gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i chi ti\u00eau cho c\u00e1c nh\u1ea5p chu\u1ed9t \u0111\u1eaft h\u01a1n kh\u00f4ng c\u00f3 li\u00ean quan. C\u00f3 c\u00e1c lo\u1ea1i tr\u1eeb th\u00f4ng th\u01b0\u1eddng c\u00f3 s\u1eb5n cho t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch m\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho Hi\u1ec3n th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ecb tr\u00ed.<\/p>\n\n\n\n<p>Ngo\u00e0i nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n ph\u1ea3i c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ecb tr\u00ed. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i tr\u1eeb d\u00e0nh ri\u00eang cho Display Ads m\u00e0 b\u1ea1n c\u0169ng s\u1ebd mu\u1ed1n ki\u1ec3m tra:<\/p>\n\n\n\n<ul><li><strong>Ch\u1ee7 \u0111\u1ec1:<\/strong> C\u00f3 b\u1ea5t k\u1ef3 lo\u1ea1i trang n\u00e0o ch\u1ee9a n\u1ed9i dung li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi Display Ads c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li><li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng:<\/strong> C\u00f3 b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ed5 sung n\u00e0o m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n hi\u1ec3n th\u1ecb cho h\u1ecd kh\u00f4ng? V\u00ed d\u1ee5: ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb l\u1ea1i c\u1ee7a b\u1ea1n.<\/li><li><strong>V\u1ecb tr\u00ed:<\/strong> B\u1ea1n c\u00f3 mu\u1ed1n hi\u1ec3n th\u1ecb tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i trang web ho\u1eb7c \u1ee9ng d\u1ee5ng kh\u00f4ng? V\u00ed d\u1ee5: tr\u00f2 ch\u01a1i \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c nh\u1ea5p chu\u1ed9t t\u00ecnh c\u1edd. Nh\u01b0ng \u0111\u00f4i khi b\u1ea1n c\u1ea3m th\u1ea5y r\u1eb1ng v\u1ecb tr\u00ed kh\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Lo\u1ea1i tr\u1eeb c\u00e1c v\u1ecb tr\u00ed \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 tr\u00f2 ch\u01a1i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn \u0111\u1ec3 gi\u1ea3m gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"894\" height=\"339\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-117.png\" alt=\"c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o\" class=\"wp-image-23136\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-117.png 894w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-117-300x114.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-117-768x291.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-117-610x231.png 610w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u00e1nh gi\u00e1 l\u1ea1i gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>S\u1ed1 ti\u1ec1n b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t ph\u1ea3i t\u01b0\u01a1ng quan v\u1edbi s\u1ed1 ti\u1ec1n m\u00e0 n\u1ec1n t\u1ea3ng s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n. M\u1eb7c d\u00f9 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh l\u1ea1i s\u1ed1 ti\u1ec1n ph\u1ea3i \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u00ean c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o Hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u1ea5p nh\u00f3m qu\u1ea3ng c\u00e1o tr\u00ean Hi\u1ec3n th\u1ecb. B\u1ea1n \u0111\u1ed3ng th\u1eddi c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n th\u1eed gi\u1ea3m gi\u00e1 th\u1ea7u CPC t\u1ed1i \u0111a c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y \u0111\u00f4i khi ch\u1ec9 thu h\u00fat c\u00e1c nh\u1ea5p chu\u1ed9t ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu \u0111ang s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng. Th\u00ec kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u00f3. Tr\u1eeb khi b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau t\u1ed1i \u0111a ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1eb7t c\u01b0\u1ee3c t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 <a href=\"https:\/\/adsplus.vn\/blog\/cach-thuc-hien-ab-testing-cho-moi-doanh-nghiep\/\"><strong>A \/ B th\u1eed nghi\u1ec7m<\/strong><\/a> b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u n\u00e0o m\u00e0 b\u1ea1n cho l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A \/ B ki\u1ec3m tra t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>C\u00f9ng v\u1edbi vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch \u0111\u1eb7t gi\u00e1 th\u1ea7u kh\u00e1c nhau \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea7u th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3. B\u1ea1n \u0111\u1ed3ng th\u1eddi c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng cho Chi\u1ebfn d\u1ecbch hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1ed3ng th\u1eddi b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 so s\u00e1nh \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o mang l\u1ea1i CPC th\u1ea5p nh\u1ea5t. B\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch b\u1ea1n ch\u1ecdn t\u1eeb kh\u00f3a cho chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng c\u00f3 l\u1ee3i \u00edch cao nh\u1ea5t c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 CPC th\u1ea5p nh\u1ea5t. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng mu\u1ed1n t\u1ea5t c\u1ea3 tr\u1ee9ng c\u1ee7a m\u00ecnh trong m\u1ed9t gi\u1ecf. T\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n h\u00e3y th\u1eed nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 xem \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 c\u00e2n b\u1eb1ng l\u00e0nh m\u1ea1nh v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 chi ph\u00ed cao c\u00f9ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng chi ph\u00ed th\u1ea5p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch gi\u1ea3m gi\u00e1 chi ph\u00ed qu\u1ea3ng c\u00e1o CPC c\u1ee7a Google Shopping Ads<\/strong><\/h2>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch <a href=\"https:\/\/adsplus.vn\/quang-cao-google-shopping\/\"><strong>Google Shopping<\/strong><\/a> c\u00f3 th\u1ec3 kh\u00f3 x\u1eed l\u00fd v\u00ec chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kh\u00e1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 quen thu\u1ed9c tr\u00ean T\u00ecm ki\u1ebfm ho\u1eb7c Hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC trung b\u00ecnh cho Google Shopping v\u00e0o n\u0103m 2021 l\u00e0 bao nhi\u00eau?<\/strong><\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y nh\u1ea5t, CPC trung b\u00ecnh cho Google Shopping l\u00e0 12 000 VN\u0110 dao \u0111\u1ed9ng t\u1eeb 3 000 VN\u0110 &#8211; 30 000 VN\u0110.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC l\u1ecbch s\u1eed c\u1ee7a Google Shopping Ads<\/strong><\/h3>\n\n\n\n<p>2019 l\u00e0 14 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 12 000 VN\u0110 &#8211;  23 000 VN\u0110)<br>Th\u00e1ng 4 n\u0103m 2020: 12 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 5 000 VN\u0110 &#8211; 23 000 VN\u0110)<br>Th\u00e1ng 6 n\u0103m 2020: 11 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 3 000 VN\u0110 &#8211; 29 000 VN\u0110)<\/p>\n\n\n\n<p>Vi\u1ec7c gi\u1ea3m CPC tr\u00ean Google Shopping c\u1ee7a b\u1ea1n c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec trong PPC. \u0110\u00f4i khi n\u00f3 s\u1ebd m\u1ea5t th\u1eddi gian v\u00e0 s\u1ef1 ki\u00ean nh\u1eabn! D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ngay b\u00e2y gi\u1edd \u0111\u1ec3 xem k\u1ebft qu\u1ea3 CPC th\u1ea5p h\u01a1n v\u1ec1 l\u00e2u d\u00e0i:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ea1o danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh bao g\u1ed3m m\u1ed9t v\u00e0i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>V\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ecdn t\u1eeb kh\u00f3a c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c chi\u1ebfn d\u1ecbch Google Shopping. N\u00ean c\u1ed1t l\u00f5i c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Mua s\u1eafm hi\u1ec7u qu\u1ea3 n\u00e0o l\u00e0 danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh l\u00e0nh m\u1ea1nh. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch \u0111\u00f3 cho CPC?<\/p>\n\n\n\n<p>S\u1ef1 c\u1ea1nh tranh gay g\u1eaft h\u01a1n tr\u00ean SERP c\u00f3 th\u1ec3 l\u00e0m t\u0103ng gi\u00e1 CPC. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay khi ph\u1ee7 nh\u1eadn nh\u1eefng t\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SMB c\u1ee7a m\u00ecnh tr\u00ean SERP. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n \u0111ang \u1edf tr\u00ean m\u1ed9t s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng. V\u00e0 th\u1eadm ch\u00ed l\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho nh\u1eefng l\u1ea7n nh\u1ea5p \u0111\u1eaft h\u01a1n. V\u00ec b\u1ea1n \u0111ang hi\u1ec3n th\u1ecb b\u00ean c\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>H\u00e3y th\u1eed c\u1ea5u tr\u00fac &#8220;\u01b0u ti\u00ean&#8221; \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u<\/strong><\/h3>\n\n\n\n<p>Khi b\u1ea1n \u01b0u ti\u00ean c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch mua s\u1eafm c\u1ee7a m\u00ecnh theo lo\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. Th\u00ec l\u00fac n\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ebd thu h\u00fat h\u01a1n n\u1ebfu chia nh\u1ecf. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 chia nh\u1ecf vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u1ec3 ti\u1ebft ki\u1ec7m CPC t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: c\u1ea1nh tranh cho nhi\u1ec1u t\u00ecm ki\u1ebfm chung chung h\u01a1n s\u1ebd cao h\u01a1n. C\u1ed9ng v\u1edbi \u0111\u00f3 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf \u0111\u1ea7u k\u00eanh nhi\u1ec1u h\u01a1n. Do \u0111\u00f3, b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e3ng ph\u00ed gi\u00e1 th\u1ea7u cao c\u1ee7a m\u00ecnh cho c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n. Nh\u01b0ng s\u1ebd th\u1eadt tuy\u1ec7t n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee5p \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ed1i \u01b0u h\u00f3a c\u00e1c thu\u1ed9c t\u00ednh ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Google s\u1ebd so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. N\u1ebfu c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 nguy c\u01a1 cao h\u01a1n \u0111\u1ec3 l\u00e3ng ph\u00ed CPC c\u1ee7a m\u00ecnh cho c\u00e1c nh\u1ea5p chu\u1ed9t kh\u00f4ng li\u00ean quan.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y CPC mua s\u1eafm c\u1ee7a m\u00ecnh \u0111\u00e3 cao. Th\u00ec b\u1ea1n h\u00e3y l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 xem ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 c\u00e1c thu\u1ed9c t\u00ednh c\u00f3 ch\u00ednh x\u00e1c cho t\u1eebng s\u1ea3n ph\u1ea9m kh\u00f4ng? C\u00f3 c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ch\u1ec9 \u0111\u1ecbnh c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n\n\n\n<p>Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u Mua s\u1eafm theo c\u00e1ch th\u1ee7 c\u00f4ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap h\u01b0\u1edbng d\u1eabn <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/quang-cao-google-ads\/\"><strong>Google<\/strong><\/a> \u0111\u1ed1i s\u00e1nh danh s\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c t\u00ecm ki\u1ebfm t\u1ed1t nh\u1ea5t. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i l\u1ea7n nh\u1ea5p b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch gi\u1ea3m gi\u00e1 chi ph\u00ed qu\u1ea3ng c\u00e1o CPC c\u1ee7a Facebook<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi Google. M\u00e0 l\u00fd do r\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 v\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 hi\u1ec3n th\u1ecb theo l\u1ec7nh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. V\u00ec v\u1eady, b\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb trong khi ai \u0111\u00f3 \u0111ang cu\u1ed9n qua c\u00e1c \u1ee9ng d\u1ee5ng Facebook (\u0111i\u1ec1u n\u00e0y bao g\u1ed3m Facebook, Messenger v\u00e0 Whatsapp) m\u00e0 c\u00f2n thu \u0111\u01b0\u1ee3c l\u01b0\u1ee3t nh\u1ea5p r\u1ebb nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC trung b\u00ecnh c\u1ee7a qu\u1ea3ng c\u00e1o Facebook v\u00e0o n\u0103m 2021 l\u00e0 bao nhi\u00eau?<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, CPC trung b\u00ecnh c\u1ee7a qu\u1ea3ng c\u00e1o Facebook l\u00e0 20 000 VN\u0110. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 ph\u1ea1m vi t\u1eeb 5 000 VN\u0110 theo doanh s\u1ed1 b\u00e1n h\u00e0ng theo danh m\u1ee5c. V\u00e0 80 000 VN\u0110 theo m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u1ea5t nh\u01b0 vi\u1ec7c ch\u1ecdn t\u1eeb kh\u00f3a r\u1ebb nh\u1ea5t. Nh\u01b0ng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook cho ph\u00e9p th\u1ef1c hi\u1ec7n c\u00e1c ch\u1ec9nh s\u1eeda th\u00fa v\u1ecb m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3m CPC:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A \/ B ki\u1ec3m tra b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1ea7n nh\u1ea5p r\u1ebb h\u01a1n trong Facebook l\u00e0 th\u1eed tinh ch\u1ec9nh b\u1ea3n sao qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi l\u00e0m th\u1ebf n\u00e0o m\u00e0 hai qu\u1ea3ng c\u00e1o kh\u00e1c nhau trong c\u00f9ng m\u1ed9t t\u1eadp h\u1ee3p qu\u1ea3ng c\u00e1o. Nh\u01b0ng n\u00f3 l\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o ra hai CPC trung b\u00ecnh ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00f4ng ngh\u1ec7 c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 tr\u01b0\u1edbc khi n\u00f3 quy\u1ebft \u0111\u1ecbnh khi n\u00e0o, \u1edf \u0111\u00e2u v\u00e0 t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u00f3. N\u1ebfu Facebook x\u00e1c \u0111\u1ecbnh r\u1eb1ng b\u1ea3n sao qu\u1ea3ng c\u00e1o v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. Th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 nhi\u1ec1u h\u01a1n cho l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u1ec3 ki\u1ec3m tra A \/ B qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n. Th\u00ec b\u1ea1n h\u00e3y th\u1eed ho\u00e1n \u0111\u1ed5i h\u00ecnh \u1ea3nh, chuy\u1ec3n \u0111\u1ed5i c\u00e1c n\u00fat CTA. Ho\u1eb7c c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u0103n b\u1ea3n \u0111\u1ec3 t\u0103ng t\u00ecnh tr\u1ea1ng CPC c\u1ee7a qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ch\u1ecdn m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00f4n ngoan<\/strong><\/h3>\n\n\n\n<p>Ch\u1ecdn sai m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t sai l\u1ea7m qu\u1ea3ng c\u00e1o <a href=\"https:\/\/adsplus.vn\/blog\/facebook-pay-doi-nghe-danh-thanh-facebook-novi\/\"><strong>Facebook<\/strong><\/a> t\u1ed1n k\u00e9m.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch Facebook c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng c\u1ee7a Google. C\u00e1c m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn CPC cao h\u01a1n v\u00ec ch\u00fang \u01b0u ti\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00e1c.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 ch\u1ecdn hi\u1ec3n th\u1ecb v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m khi CPC cao h\u01a1n. Th\u00ec l\u00fac n\u00e0y b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u01a1n. \u0110\u1eb7t c\u01b0\u1ee3c t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 th\u1eed m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n. V\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh. B\u1ea1n h\u00e3y chia nh\u1ecf c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh ra \u0111\u1ec3 ki\u1ec3m tra \u0111\u1ed3ng th\u1eddi hai m\u1ee5c ti\u00eau!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"841\" height=\"630\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118.png\" alt=\"Google Ads\" class=\"wp-image-23137\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118.png 841w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118-300x225.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118-768x575.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118-80x60.png 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118-265x198.png 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118-530x396.png 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-118-610x457.png 610w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1eed l\u1eadp l\u1ecbch qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n<p>L\u1eadp l\u1ecbch qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t t\u00ednh n\u0103ng ti\u1ebft ki\u1ec7m ti\u1ec1n. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c b\u1ed9 qu\u1ea3ng c\u00e1o trong c\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/adsplus.vn\/blog\/facebook-ra-mat-tinh-nang-instagram-shop-ads-cho-doanh-nghiep\/\"><strong>Facebook<\/strong><\/a> c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u00ednh n\u0103ng n\u00e0y ch\u1ec9 kh\u1ea3 d\u1ee5ng n\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ng\u00e2n s\u00e1ch tr\u1ecdn \u0111\u1eddi. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1eadp l\u1ecbch qu\u1ea3ng c\u00e1o nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ki\u1ec3m so\u00e1t t\u1ed5ng th\u1ec3 chi ph\u00ed Facebook. V\u00e0 th\u1eadm ch\u00ed c\u1ea3 CPC c\u1ee7a b\u1ea1n v\u00ec b\u1ea1n th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi khi qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, n\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y r\u1eb1ng b\u1ea1n \u0111ang thu h\u00fat c\u00e1c nh\u1ea5p chu\u1ed9t kh\u00f4ng li\u00ean quan \u0111ang l\u00e0m t\u0103ng CPC c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n ngh\u0129 v\u1ec1 nh\u1eefng th\u1eddi \u0111i\u1ec3m m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n s\u1ebd \u0111\u00e1nh gi\u00e1 cao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1ea5t. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t qu\u00e1n \u0103n s\u00e1ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n \u0111ang hi\u1ec3n th\u1ecb trong gi\u1edd \u0103n t\u1ed1i ho\u1eb7c sau gi\u1edd l\u00e0m vi\u1ec7c. Th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111ang t\u0103ng CPC c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c nh\u1ea5p chu\u1ed9t l\u00e3ng ph\u00ed!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"865\" height=\"750\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-119.png\" alt=\"google ads\" class=\"wp-image-23138\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-119.png 865w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-119-300x260.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-119-768x666.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-119-534x462.png 534w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-119-610x529.png 610w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch gi\u1ea3m gi\u00e1 chi ph\u00ed qu\u1ea3ng c\u00e1o CPC c\u1ee7a Instagram<\/strong><\/h2>\n\n\n\n<p>D\u01b0\u1edbi s\u1ef1 b\u1ea3o tr\u1ee3 c\u1ee7a n\u1ec1n t\u1ea3ng Facebook. Qu\u1ea3ng c\u00e1o Instagram n\u1eb1m trong m\u1ed9t trang web x\u00e3 h\u1ed9i kh\u00e1c c\u00f3 th\u1ec3 kh\u00f3 l\u00e0m s\u00e1ng t\u1ecf khi n\u00f3i \u0111\u1ebfn CPC c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPC trung b\u00ecnh c\u1ee7a qu\u1ea3ng c\u00e1o Instagram v\u00e0o n\u0103m 2021 l\u00e0 bao nhi\u00eau?<\/strong><\/h3>\n\n\n\n<p>CPC trung b\u00ecnh c\u1ee7a Instagram l\u00e0 26 000 VN\u0110 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, v\u1edbi ph\u1ea1m vi t\u1eeb 22 000 VN\u0110 t\u00ednh theo l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp &#8211; 150 000 VN\u0110 \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"863\" height=\"398\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-120.png\" alt=\"google ads\" class=\"wp-image-23139\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-120.png 863w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-120-300x138.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-120-768x354.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-120-610x281.png 610w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><\/figure><\/div>\n\n\n\n<p>CPC qu\u1ea3ng c\u00e1o Instagram hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3! B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c CPC th\u1ea5p h\u01a1n v\u1edbi c\u00e1c t\u1ed1i \u01b0u h\u00f3a sau:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u00f9y ch\u1ec9nh c\u00e1c v\u1ecb tr\u00ed<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u00ean <a href=\"https:\/\/adsplus.vn\/blog\/instagram-khoi-chay-quang-cao-tren-instagram-shop-ads-toan-cau\/\"><strong>Instagram<\/strong><\/a> t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a Facebook. Th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 bi\u1ebft m\u00ecnh c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh c\u00e1c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, ngay c\u1ea3 trong c\u00e1c v\u1ecb tr\u00ed c\u1ee7a Instagram, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u c\u00e1ch. M\u1ed9t s\u1ed1 c\u00e1ch c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 th\u00f4ng qua Stories hay c\u00e1c ngu\u1ed3n c\u1ea5p tin t\u1ee9c, v.v. B\u1ea1n h\u00e3y \u0111\u1ea3m b\u1ea3o ch\u1ecdn c\u00e1c v\u1ecb tr\u00ed tr\u00ean Instagram ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi lo\u1ea1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n l\u00e3ng ph\u00ed c\u00e1c nh\u1ea5p chu\u1ed9t c\u1ee7a m\u00ecnh t\u1eeb B\u1ea3ng tin. N\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n qu\u1ea3ng c\u00e1o video Instagram c\u1ee7a m\u00ecnh hi\u1ec3n th\u1ecb tr\u00ean Instagram Reels, v.v<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>H\u00e3y ch\u1ecdn l\u1ecdc v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>V\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng b\u00e3o h\u00f2a nh\u01b0 v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ch\u1ecdn xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb cho ai tr\u00ean Instagram. \u0110\u1ec3 c\u1ee9u m\u00ecnh kh\u1ecfi CPC cao, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n t\u1ea1o m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng. V\u1edbi r\u1ea5t nhi\u1ec1u t\u00f9y ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn. B\u1ea1n \u0111\u1eebng ng\u1ea1i xem x\u00e9t n\u00f3 theo \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed v\u00e0 s\u1edf th\u00edch khi thi\u1ebft l\u1eadp b\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"805\" height=\"799\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-121.png\" alt=\"google ads\" class=\"wp-image-23140\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-121.png 805w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-121-300x298.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-121-150x150.png 150w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-121-768x762.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-121-610x605.png 610w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1eadp trung v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/strong><\/h3>\n\n\n\n<p>Sau khi b\u1ea1n thi\u1ebft l\u1eadp b\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh cho nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 v\u1ecb tr\u00ed c\u1ee5 th\u1ec3. B\u1ea1n h\u00e3y t\u1eadp trung v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u1ebd th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. Khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 nh\u1eadn x\u00e9t, th\u00edch v\u00e0 chia s\u1ebb. Th\u00ec l\u00fac n\u00e0y thu\u1eadt to\u00e1n c\u1ee7a Instagram s\u1ebd x\u1ebfp h\u1ea1ng b\u1ea1n cao h\u01a1n.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 v\u1eady, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng tr\u01b0\u1edfng h\u01a1n. V\u00ec l\u00fac n\u00e0y ch\u00fang \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y th\u1eed qu\u1ea3ng c\u00e1o video tr\u00ean Instagram. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1n gi\u1ea3 tham gia b\u00ecnh lu\u1eadn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"810\" height=\"640\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-122.png\" alt=\"google ads\" class=\"wp-image-23141\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-122.png 810w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-122-300x237.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-122-768x607.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-122-610x482.png 610w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ed5ng k\u1ebft c\u00e1c c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Ads, Facebook Ads, Instagram Ads<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ec3 gi\u1ea3m CPC cho Google Search Ads:<\/strong><\/h4>\n\n\n\n<ul><li>Ch\u1ecdn t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch kh\u00f4n ngoan (kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3!).<\/li><li>C\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/li><li>D\u00f9ng th\u1eed M\u1ea1ng \u0111\u1ed1i t\u00e1c t\u00ecm ki\u1ebfm<\/li><\/ul>\n\n\n\n<p>CPC trung b\u00ecnh cho Google Search Ads trong c\u00e1c ng\u00e0nh l\u00e0 50 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 5 000 VN\u0110 &#8211; 310 000 VN\u0110).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ec3 gi\u1ea3m CPC c\u1ee7a b\u1ea1n trong Google Display Ads:<\/strong><\/h4>\n\n\n\n<ul><li>Lo\u1ea1i tr\u1eeb \u0111\u00f2n b\u1ea9y<\/li><li>\u0110\u00e1nh gi\u00e1 l\u1ea1i gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n<\/li><li>A \/ B ki\u1ec3m tra t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n<\/li><\/ul>\n\n\n\n<p>CPC trung b\u00ecnh cho Google Display Ads trong c\u00e1c ng\u00e0nh l\u00e0 10 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 5 000 VN\u0110 &#8211; 23 000 VN\u0110).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ec3 gi\u1ea3m CPC c\u1ee7a b\u1ea1n trong Google Shopping Ads:<\/strong><\/h4>\n\n\n\n<ul><li>T\u1ea1o danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh bao g\u1ed3m c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li><li>H\u00e3y th\u1eed c\u1ea5u tr\u00fac \u0111\u1eb7t gi\u00e1 th\u1ea7u &#8220;\u01b0u ti\u00ean&#8221;<\/li><li>T\u1ed1i \u01b0u h\u00f3a c\u00e1c thu\u1ed9c t\u00ednh ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<p>CPC trung b\u00ecnh cho Google Shopping Ads trong c\u00e1c ng\u00e0nh l\u00e0 14 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 3 000 VN\u0110 &#8211; 25 000 VN\u0110).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ec3 gi\u1ea3m CPC c\u1ee7a b\u1ea1n trong Facebook Ads:<\/strong><\/h4>\n\n\n\n<ul><li>A \/ B ki\u1ec3m tra b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/li><li>Ch\u1ecdn m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch kh\u00f4n ngoan<\/li><li>Th\u1eed l\u1eadp l\u1ecbch qu\u1ea3ng c\u00e1o<\/li><\/ul>\n\n\n\n<p>CPC trung b\u00ecnh cho Facebook Ads l\u00e0 20 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 5 000 VN\u0110 &#8211; 70 000 VN\u0110).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1ch gi\u1ea3m CPC trong Instagram Ads:<\/strong><\/h4>\n\n\n\n<ul><li>T\u00f9y ch\u1ec9nh c\u00e1c v\u1ecb tr\u00ed<\/li><li>H\u00e3y ch\u1ecdn l\u1ecdc v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau<\/li><li>T\u1eadp trung v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/li><\/ul>\n\n\n\n<p>CPC trung b\u00ecnh cho Instagram Ads l\u00e0 25 000 VN\u0110 (dao \u0111\u1ed9ng t\u1eeb 5 000 VN\u0110 &#8211; 155 000 VN\u0110).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi c\u01a1n l\u1ed1c thay \u0111\u1ed5i c\u1ee7a h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb trong n\u0103m qua. Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta \u0111\u00e3 ph\u1ea3i xem x\u00e9t l\u1ea1i \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp l\u00ean ROI qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u00e0 trong khi c\u00f3 nhi\u1ec1u s\u1ed1 li\u1ec7u PPC \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ROI, nh\u01b0ng h\u00f4m nay b\u00e0i vi\u1ebft s\u1ebd ph\u00f3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[120,322,1029],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Ads v\u00e0 Facebook Ads<\/title>\n<meta name=\"description\" content=\"D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o CPC trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Google Ads, Facebook Ads, Instagram Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cach-giam-chi-phi-quang-cao-tren-google-ads-va-facebook-ads\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 c\u00e1ch gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Ads v\u00e0 Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o CPC trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Google Ads, Facebook Ads, Instagram Ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cach-giam-chi-phi-quang-cao-tren-google-ads-va-facebook-ads\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T02:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-10T08:39:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/cach-giam-chi-phi-quang-cao.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"32 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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