{"id":23152,"date":"2021-09-09T14:30:00","date_gmt":"2021-09-09T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23152"},"modified":"2021-09-10T15:39:47","modified_gmt":"2021-09-10T08:39:47","slug":"4-buoc-de-tao-quang-cao-game-tren-facebook-thanh-cong","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/4-buoc-de-tao-quang-cao-game-tren-facebook-thanh-cong","title":{"rendered":"4 b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o Game tr\u00ean Facebook th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n

Game<\/strong><\/a> l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 t\u00ednh c\u1ea1nh tranh cao \u1edf b\u1ea5t k\u1ef3 th\u1eddi \u0111\u1ea1i n\u00e0o. T\u1ea1i Facebook<\/strong><\/a>, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00f2 ch\u01a1i th\u01b0\u1eddng c\u1ea1nh tranh cho c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng. Do \u0111\u00f3, h\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o t\u01b0\u01a1ng t\u1ef1 nhau cho nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c qu\u1ea3ng c\u00e1o game tr\u00ean Facebook l\u1ea1i n\u00ean \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

\"qu\u1ea3ng<\/figure>\n\n\n\n

Cho d\u00f9 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang s\u1ea3n xu\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o \u0111\u1ec3 ch\u1ed1ng l\u1ea1i s\u1ef1 m\u1ec7t m\u1ecfi. Hay h\u1ecd ch\u1ec9 l\u00e0m v\u1eady \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c kh\u00e1i ni\u1ec7m th\u00e0nh c\u00f4ng. Hay th\u1eadm ch\u00ed l\u00e0 sao ch\u00e9p s\u1ef1 c\u1ea1nh tranh hi\u1ec7n \u0111ang di\u1ec5n ra. Th\u00ec h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 th\u00e0nh c\u00f4ng. Nh\u01b0ng s\u1ef1 th\u1eadt v\u1ec1 m\u1eb7t b\u1ea3n ch\u1ea5t th\u00ec t\u1ea5t c\u1ea3 l\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n

N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, c\u00e1c qu\u1ea3ng c\u00e1o c\u0169ng khi\u1ebfn b\u1ea1n kh\u00f3 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng<\/strong><\/h4>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n xu\u1ea5t hi\u1ec7n nhi\u1ec1u qu\u1ea3ng c\u00e1o tr\u00f4ng gi\u1ed1ng nhau. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng 56% game th\u1ee7 n\u00f3i r\u1eb1ng g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 ho\u1eb7c nhi\u1ec1u qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd nh\u00ecn th\u1ea5y l\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch h\u01b0\u1edbng t\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac, ch\u1ee7 \u0111\u1ed9ng h\u01a1n \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 – quan tr\u1ecdng h\u01a1n – t\u1ea1i sao. B\u1ea1n \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u duy nh\u1ea5t \u0111\u1ec3 h\u00ecnh th\u00e0nh c\u00e1c quan \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00e2n r\u1ed9ng trong t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. V\u00e0 cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u00f3 l\u00e0 n\u00f3 gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

\"Qu\u1ea3ng<\/figure>\n\n\n\n

M\u1edf r\u1ed9ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh ra ngo\u00e0i<\/strong><\/h2>\n\n\n\n

Nh\u01b0ng tr\u01b0\u1edbc khi tham gia v\u00e0o khu\u00f4n kh\u1ed5 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o m\u1edbi ngay b\u00e2y gi\u1edd. Th\u00ec \u0111\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u l\u00fd do t\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. H\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o thay \u0111\u1ed5i c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n. L\u00fac n\u00e0y vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch s\u1ebd kh\u00f3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

Vi\u1ec7c gi\u1ea3m t\u00edn hi\u1ec7u c\u0169ng l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. V\u00e0 th\u1eadm ch\u00ed l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd c\u0169ng b\u1ecb gi\u1ea3m \u0111\u00e1ng k\u1ec3. Do \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o game tr\u00ean Facebook<\/strong><\/a> c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. H\u1ecd ph\u1ea3i \u0111\u1eb7t vi\u1ec7c h\u1ecdc l\u00e0m c\u1ed1t l\u00f5i trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n cho kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n

T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o: Th\u1eed nghi\u1ec7m \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng<\/strong><\/h2>\n\n\n\n

\u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00f3m S\u00e1ng t\u1ea1o v\u00e0 Khoa h\u1ecdc ti\u1ebfp th\u1ecb c\u1ee7a Facebook. T\u1ea1o m\u1eabu s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00f3 ch\u1ee7 \u0111\u00edch, kh\u00e1m ph\u00e1 c\u00e1c l\u00e3nh th\u1ed5 s\u00e1ng t\u1ea1o m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng. \u1ede c\u1ea5p \u0111\u1ed9 chi\u1ebfn thu\u1eadt, n\u00f3 bao g\u1ed3m vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1c th\u1eed nghi\u1ec7m c\u00f3 c\u1ea5u tr\u00fac. L\u00fac n\u00e0y c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng khung H\u1ecfi (Ask), Th\u1ef1c hi\u1ec7n (Make), H\u1ecdc h\u1ecfi (Learn), Th\u00edch \u1ee9ng (Adapt).<\/strong><\/p>\n\n\n\n

\"Facebook<\/figure>\n\n\n\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c \u0111\u1ebfn hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng. M\u1ed9t ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p c\u00e1c th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o tr\u00ean n\u1ec1n t\u1ea3ng Facebook<\/strong><\/a> cho th\u1ea5y nhi\u1ec1u \u0111i\u1ec1u quan tr\u1ecdng. C\u00e1c n\u1ed9i dung chi\u1ebfn th\u1eafng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00f4ng qua th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc t\u1eadp c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u1ed1i \u01b0u. N\u00f3 th\u01b0\u1eddng c\u00f3 chi ph\u00ed trung b\u00ecnh th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 cho m\u1ed7i l\u1ea7n truy c\u1eadp qu\u1ea3ng c\u00e1o. Th\u1eadm ch\u00ed l\u00e0 chi ph\u00ed cho m\u1ed7i \u00fd \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng v\u00e0 chi ph\u00ed m\u1ed7i h\u00e0nh \u0111\u1ed9ng so v\u1edbi t\u00e0i s\u1ea3n thay th\u1ebf.<\/p>\n\n\n\n

\"facebook<\/figure>\n\n\n\n

Ch\u00fang ta h\u00e3y xem x\u00e9t s\u00e2u h\u01a1n c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a khu\u00f4n kh\u1ed5.<\/p>\n\n\n\n

H\u1ecfi (Ask): X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3 thuy\u1ebft s\u00e1ng t\u1ea1o<\/strong><\/h3>\n\n\n\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o game tr\u00ean Facebook l\u00e0 t\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp. T\u1ee9c l\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i quy\u1ebft \u0111\u1ecbnh nh\u1eefng c\u00e2u h\u1ecfi n\u00e0o c\u1ea7n h\u1ecfi. Ch\u01b0\u01a1ng tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n n\u00ean \u01b0u ti\u00ean c\u00e1c b\u00e0i h\u1ecdc v\u1ec1 s\u00e1ng t\u1ea1o c\u1ea5u tr\u00fac d\u00e0i h\u1ea1n h\u01a1n c\u00e1c b\u00e0i h\u1ecdc ng\u1eafn h\u1ea1n, d\u00e0nh cho chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh l\u00e0m vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n h\u1ecdc. Th\u00ec l\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp th\u1ee9 t\u1ef1 \u01b0u ti\u00ean cho c\u00e1c m\u1ee5c v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u1ec3 ki\u1ec3m tra.<\/p>\n\n\n\n

Th\u1ef1c hi\u1ec7n (Make): Thi\u1ebft k\u1ebf n\u1ed9i dung s\u00e1ng t\u1ea1o d\u1ef1a tr\u00ean gi\u1ea3 thuy\u1ebft c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n

Sau khi b\u1ea1n c\u00f3 gi\u1ea3 thuy\u1ebft c\u1ee7a m\u00ecnh, \u0111\u00e3 \u0111\u1ebfn l\u00fac x\u00e2y d\u1ef1ng n\u1ed9i dung. C\u00f3 ba quy t\u1eafc ch\u00ednh c\u1ea7n tu\u00e2n theo khi t\u1ea1o n\u1ed9i dung c\u1ee7a b\u1ea1n. Bao g\u1ed3m vi\u1ec7c t\u1ea1o c\u00e1c bi\u1ebfn qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o theo c\u00e1ch c\u1ee7a b\u1ea1n, t\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 s\u1ef1 gi\u1ed1ng nhau.<\/p>\n\n\n\n

H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n kh\u00f4ng thi\u1ebft k\u1ebf n\u1ed9i dung chi\u1ebfn d\u1ecbch cu\u1ed1i c\u00f9ng. M\u00e0 c\u00e1i b\u1ea1n c\u1ea7n l\u00e0 c\u00e1c nguy\u00ean m\u1eabu \u0111\u1ec3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u c\u00e1ch t\u1ea1o chi\u1ebfn d\u1ecbch cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

T\u00ecm hi\u1ec3u (Learn): Thi\u1ebft k\u1ebf ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3<\/strong><\/h3>\n\n\n\n

B\u00e2y gi\u1edd b\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf m\u1ed9t b\u00e0i ki\u1ec3m tra ch\u1ee9ng minh ho\u1eb7c b\u00e1c b\u1ecf c\u00e1c gi\u1ea3 thuy\u1ebft. C\u00e1c b\u00e0i ki\u1ec3m tra ph\u1ea3i nh\u1ea5t qu\u00e1n. T\u1ee9c l\u00e0 n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m v\u00e0 n\u00ean xem x\u00e9t c\u00e1c b\u00e0i h\u1ecdc trong l\u1ecbch s\u1eed. Hay th\u1eadm ch\u00ed l\u00e0 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t kh\u00e1c.<\/p>\n\n\n\n

S\u1ef1 th\u1eadt l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra. Nh\u01b0ng n\u00f3 l\u1ea1i t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c gi\u1ea3 thuy\u1ebft kh\u00e1c nhau. Nh\u01b0ng khi b\u1ea1n \u0111\u00e3 th\u1ef1c thi, b\u1ea1n s\u1ebd mu\u1ed1n kh\u00e1m ph\u00e1 c\u00e1c ki\u1ebfn \u200b\u200bth\u1ee9c ch\u00ednh v\u00e0 ph\u1ee5 \u0111\u1ec3 l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

Th\u00edch \u1ee9ng (Adapt): X\u00e1c \u0111\u1ecbnh vi\u1ec7c tri\u1ec3n khai h\u1ecdc t\u1eadp trong t\u01b0\u01a1ng lai<\/strong><\/h3>\n\n\n\n

\u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh xem m\u00ecnh c\u00f3 c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t v\u00f2ng T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o kh\u00e1c. Hay b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng tri\u1ec3n khai c\u00e1c ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch kinh doanh nh\u01b0 b\u00ecnh th\u01b0\u1eddng hay kh\u00f4ng.<\/p>\n\n\n\n

B\u1ea1n n\u00ean t\u1ea1o m\u1ed9t \u201cNh\u1eadt k\u00fd t\u1ea1o m\u1eabu s\u00e1ng t\u1ea1o\u201d \u0111\u1ec3 ghi l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i h\u1ecdc. \u0110\u00e2y s\u1ebd tr\u1edf th\u00e0nh kho l\u01b0u tr\u1eef trung t\u00e2m c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n s\u1ebd ghi l\u1ea1i \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau \u1edf \u0111\u00e2y l\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng h\u1ecdc h\u1ecfi s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng theo th\u1eddi gian.<\/p>\n\n\n\n

Case Study: Babil Games<\/strong><\/h2>\n\n\n\n

Ta c\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch m\u00e0 Babil Games \u0111\u00e3 n\u00e2ng cao t\u00e1c \u0111\u1ed9ng v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd th\u00f4ng qua t\u1ea1o m\u1eabu s\u00e1ng t\u1ea1o nh\u01b0 th\u1ebf n\u00e0o<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t v\u1edbi t\u1ef1a Nida Harb v\u00e0 lo\u1ea1t phim Strike of Nations. Babil Games mu\u1ed1n th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac h\u01a1n \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c nhau. T\u1eeb \u0111\u00f3 n\u00f3 s\u1ebd gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi ch\u01a1i. H\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi s\u00e1ng t\u1ea1o trong th\u1eddi gian d\u00e0i. Babil Games \u0111\u00e3 s\u1eed d\u1ee5ng t\u1ea1o m\u1eabu s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u1eed nghi\u1ec7m nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o game tr\u00ean Facebook<\/strong><\/a> h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

\"facebook<\/figure>\n\n\n\n

B\u1eaft \u0111\u1ea7u v\u1edbi ph\u1ea7n \u201cH\u1ecfi – Ask\u201d c\u1ee7a quy tr\u00ecnh<\/strong><\/h4>\n\n\n\n

H\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp cho Strike of Nations. H\u1ecd \u0111\u00e3 thu h\u1eb9p c\u00e1c c\u00e2u h\u1ecfi v\u00e0 gi\u1ea3 thuy\u1ebft c\u1ee7a h\u1ecd theo v\u1ecb tr\u00ed, kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

Sau \u0111\u00f3, h\u1ecd \u0111\u1eb7t ra m\u1ed9t gi\u1ea3 thuy\u1ebft nh\u1eb1m t\u00ecm c\u00e1ch kh\u00e1m ph\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a vi\u1ec7c \u0111\u1eb7t bi\u1ec3u t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

\u0110\u1ec3 ki\u1ec3m tra, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n b\u1ed1n c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o (\u201cTh\u1ef1c hi\u1ec7n – Make\u201d)<\/strong><\/h4>\n\n\n\n

M\u1eb7c d\u00f9 m\u1ed7i qu\u1ea3ng c\u00e1o tr\u00f4ng h\u01a1i kh\u00e1c nhau khi nh\u00ecn t\u1ed5ng quan. Nh\u01b0ng t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u c\u00f3 b\u1ed1 c\u1ee5c gi\u1ed1ng nhau v\u1ec1 l\u1ed1i ch\u01a1i, t\u1ef7 l\u1ec7 khung h\u00ecnh, \u0111\u1ed9 d\u00e0i v\u00e0 th\u1ebb k\u1ebft th\u00fac. Bi\u1ebfn s\u1ed1 duy nh\u1ea5t thay \u0111\u1ed5i l\u00e0 c\u00e1ch h\u1ecd t\u00edch h\u1ee3p bi\u1ec3u tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Do \u0111\u00f3 n\u00f3 cho ph\u00e9p h\u1ecd x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u00e1c thay \u0111\u1ed5i v\u1ec1 hi\u1ec7u su\u1ea5t cho s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a n\u00f3.<\/p>\n\n\n\n

Sau khi ch\u1ea1y th\u1eed nghi\u1ec7m v\u00e0 \u0111ang trong giai \u0111o\u1ea1n \u201cT\u00ecm hi\u1ec3u – Learn\u201d<\/strong><\/h4>\n\n\n\n

H\u1ecd th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o th\u1ebb v\u00e0 bi\u1ec3u tr\u01b0ng c\u00f3 CPI th\u1ea5p h\u01a1n 24%. V\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n \u0111\u0103ng k\u00fd th\u1ea5p h\u01a1n 27% so v\u1edbi kh\u00f4ng c\u00f3 bi\u1ec3u tr\u01b0ng (ch\u1ec9 s\u1ed1 ch\u00ednh). N\u00f3 c\u0169ng th\u00fac \u0111\u1ea9y l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd v\u00e0 mua h\u00e0ng (KPI th\u1ee9 c\u1ea5p) cao h\u01a1n.<\/p>\n\n\n\n

Do \u0111\u00f3, Babil \u0111\u00e3 x\u00e1c th\u1ef1c gi\u1ea3 thuy\u1ebft c\u1ee7a h\u1ecd r\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p logo th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1ed1t cho hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd. V\u00e0 h\u1ecd c\u0169ng hi\u1ec3u th\u00eam v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n

Nh\u01b0ng h\u1ecd kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. <\/p>\n\n\n\n

L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a giai \u0111o\u1ea1n \u201cTh\u00edch \u1ee9ng – Adapt\u201d<\/strong><\/h4>\n\n\n\n

H\u1ecd \u0111\u00e3 th\u1eed nghi\u1ec7m m\u1ed9t m\u1ee5c m\u1edbi trong ch\u01b0\u01a1ng tr\u00ecnh. H\u1ecd l\u00e0m v\u1eady v\u1edbi mong mu\u1ed1n l\u00e0 hi\u1ec3u vi\u1ec7c t\u00edch h\u1ee3p l\u1ed1i ch\u01a1i v\u00e0o c\u1ea3nh phim CGI t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn hi\u1ec7u su\u1ea5t nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd th\u1ea5y r\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p l\u1ed1i ch\u01a1i v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi CGI thu\u1ea7n t\u00fay. Do \u0111\u00f3, h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 x\u00e1c th\u1ef1c gi\u1ea3 thuy\u1ebft c\u1ee7a h\u1ecd. V\u00e0 t\u1eeb \u0111\u00f3 cung c\u1ea5p cho h\u1ecd m\u1ed9t b\u00e0i h\u1ecdc b\u1ed5 sung \u0111\u1ec3 \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o th\u00f4ng th\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n

Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o \u0111ang thay \u0111\u1ed5i. V\u00e0 qu\u1ea3ng c\u00e1o ch\u01b0a bao gi\u1edd quan tr\u1ecdng h\u01a1n trong vi\u1ec7c th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng v\u00e0 c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00f2 ch\u01a1i ph\u00e1t tri\u1ec3n s\u00e1ng t\u1ea1o. T\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd d\u1eabn tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u00f2n quan tr\u1ecdng h\u01a1n trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o game tr\u00ean Facebook<\/strong><\/a> c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n