{"id":23175,"date":"2021-09-11T09:30:00","date_gmt":"2021-09-11T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23175"},"modified":"2021-09-10T15:43:48","modified_gmt":"2021-09-10T08:43:48","slug":"phu-nu-lieu-co-con-bi-phan-biet-doi-xu-trong-nganh-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/phu-nu-lieu-co-con-bi-phan-biet-doi-xu-trong-nganh-marketing","title":{"rendered":"Ph\u1ee5 n\u1eef li\u1ec7u c\u00f3 c\u00f2n b\u1ecb ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed trong ng\u00e0nh Marketing"},"content":{"rendered":"\n

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt \u0111ang t\u1ed3n t\u1ea1i m\u1ed7i ng\u00e0y \u0111\u00f3 l\u00e0 b\u1ea5t ch\u1ea5p s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a ph\u1ee5 n\u1eef \u1edf nhi\u1ec1u n\u01a1i trong x\u00e3 h\u1ed9i. Ng\u00e0nh Marketing n\u00f3i chung v\u00e0 qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang v\u1eabn lu\u00f4n coi ph\u1ee5 n\u1eef l\u00e0 th\u1ee9 y\u1ebfu.<\/p>\n\n\n\n

\"ng\u00e0nh<\/figure>\n\n\n\n

“\u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 hi\u1ec3u l\u1ea7m ho\u00e0n to\u00e0n v\u1ec1 c\u00e1ch ngh\u0129 c\u1ee7a ph\u1ee5 n\u1eef.” – Jane Cunningham, m\u1ed9t trong nh\u1eefng t\u00e1c gi\u1ea3. \u201cTh\u01b0\u01a1ng hi\u1ec7u: T\u1ea1i sao ng\u00e0nh Marketing<\/strong><\/a> v\u1eabn l\u00e0 ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c n\u00f3.\u201d<\/p>\n\n\n\n

V\u00e0o n\u0103m 2019, Jane Cunningham v\u00e0 Philippa Roberts – nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb. H\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1eddi tham d\u1ef1 m\u1ed9t h\u1ed9i ngh\u1ecb \u0111\u1ec3 n\u00f3i v\u1ec1 s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a ng\u00e0nh Marketing \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef. Trong h\u01a1n 15 n\u0103m, h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 th\u1ea3o lu\u1eadn nh\u00f3m tr\u1ecb gi\u00e1 4.000 gi\u1edd v\u1edbi ph\u1ee5 n\u1eef. C\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi \u0111\u00f3 l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang thi\u1ebfu h\u1ee5t. V\u00e0 quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c s\u1ef1 gi\u1ea3m gi\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n

\u201cTh\u01b0\u01a1ng hi\u1ec7u: T\u1ea1i sao ng\u00e0nh Marketing v\u1eabn l\u00e0 ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c n\u00f3.\u201d<\/strong><\/h2>\n\n\n\n

Ti\u00eau \u0111\u1ec1 n\u00e0y l\u00e0 s\u1ef1 g\u1eadt \u0111\u1ea7u cho kh\u00e1i ni\u1ec7m c\u1ee7a Rebecca Solnit v\u1ec1 c\u00e1ch gi\u1ea3i th\u00edch. \u0110\u00e2y l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng gi\u1ea3i th\u00edch m\u1ecdi th\u1ee9 cho m\u1ed9t ph\u1ee5 n\u1eef. V\u00e0 li\u1ec7u anh ta c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y hay kh\u00f4ng.<\/p>\n\n\n\n

Tr\u1edf l\u1ea1i khi h\u1ecd l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000. C\u00f4 Roberts v\u00e0 c\u00f4 Cunningham – v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ph\u1ee5 n\u1eef trong nh\u00f3m. Do \u0111\u00f3 h\u1ecd th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh c\u00e1c t\u00e0i kho\u1ea3n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ph\u1ee5 n\u1eef. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 \u0111\u1ed3 v\u1ec7 sinh ph\u1ee5 n\u1eef, b\u1ed9t gi\u1eb7t v\u00e0 \u0111\u1ed3 d\u00f9ng l\u00e0m s\u1ea1ch. B\u00e0 Cunningham n\u00f3i: \u201cKhi ch\u00fang t\u00f4i tr\u00ecnh b\u00e0y b\u1ea3n t\u00f3m t\u1eaft c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i c\u00f3 c\u1ea3m gi\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng cho c\u00e1c cu\u1ed9c h\u1ecdp.<\/p>\n\n\n\n

H\u1ecd vi\u1ebft \u0111i n\u00f3i l\u1ea1i r\u1eb1ng: \u201cCh\u00fang t\u00f4i nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng n\u1eef \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn theo nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c. V\u00e0 c\u1ea3m gi\u00e1c t\u1ed3i t\u1ec7 nh\u1ea5t l\u00e0 gi\u1ea3m b\u1edbt v\u00e0 lo\u1ea1i b\u1ecf\u201d.<\/p>\n\n\n\n

Ph\u1ee5 n\u1eef c\u1ea7n \u0111\u01b0\u1ee3c b\u00ecnh \u0111\u1eb3ng h\u01a1n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh Marketing<\/strong><\/h3>\n\n\n\n

Trong kho\u1ea3ng th\u1eddi gian t\u1eeb 1980 \u0111\u1ebfn 2010, ph\u1ee5 n\u1eef \u0111\u00f3ng qu\u1ea3ng c\u00e1o \u1edf m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c ch\u1ec9 chi\u1ebfm 4% th\u1eddi gian. H\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n trong nh\u00e0 b\u1ebfp c\u00f9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang b\u00e1n. H\u1ecd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n trong nh\u00e0 b\u1ebfp nhi\u1ec1u \u0111\u1ebfn n\u1ed7i \u0111\u00e3 g\u00e2y ra nh\u00e0m ch\u00e1n cho ng\u01b0\u1eddi xem. Do \u0111\u00f3, vi\u1ec7c ph\u1ee5 n\u1eef xu\u1ea5t hi\u1ec7n trong c\u00e1c qu\u1ea3ng c\u00e1o \u1edf nh\u00e0 b\u1ebfp \u0111\u01b0\u1ee3c cho r\u1eb1ng l\u00e0 kh\u00f4ng s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

V\u00e0o n\u0103m 2019, Vi\u1ec7n Geena Davis v\u1ec1 Gi\u1edbi trong Truy\u1ec1n th\u00f4ng ph\u00e1t hi\u1ec7n ra. C\u00e1c qu\u1ea3ng c\u00e1o gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng t\u1ea1i li\u00ean hoan qu\u1ea3ng c\u00e1o Cannes Lions danh gi\u00e1. \u0110\u00e3 cho th\u1ea5y c\u00e1c nh\u00e2n v\u1eadt nam l\u00e0m vi\u1ec7c th\u01b0\u1eddng xuy\u00ean h\u01a1n nh\u00e2n v\u1eadt n\u1eef g\u1ea7n nh\u01b0 g\u1ea5p \u0111\u00f4i. C\u00e1c nh\u00e2n v\u1eadt nam c\u0169ng nhi\u1ec1u h\u01a1n c\u00e1c nh\u00e2n v\u1eadt n\u1eef v\u00e0 c\u00f3 th\u1eddi l\u01b0\u1ee3ng xem v\u00e0 n\u00f3i nhi\u1ec1u g\u1ea5p \u0111\u00f4i. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Ebiquity, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng. N\u00f3 cho th\u1ea5y r\u1eb1ng, trong s\u1ed1 c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng v\u00e0o n\u0103m 2016. Con s\u1ed1 ch\u1ec9 c\u00f3 4% cho th\u1ea5y ph\u1ee5 n\u1eef \u1edf c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n

\"ng\u00e0nh<\/figure>\n\n\n\n

S\u1ef1 b\u1ea5t b\u00ecnh \u0111\u1eb3ng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o c\u1ea5p cao<\/strong><\/h2>\n\n\n\n

Theo b\u00e0 Cunningham v\u00e0 b\u00e0 Roberts. M\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 b\u1ea5t b\u00ecnh \u0111\u1eb3ng b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c ai l\u00e0 ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn c\u00e1c vai tr\u00f2 c\u1ea5p cao trong c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 c\u00f3 kho\u1ea3ng ngang nhau gi\u1eefa ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o. Nh\u01b0ng 71% gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o – vai tr\u00f2 c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t s\u00e1ng t\u1ea1o nhi\u1ec1u nh\u1ea5t – l\u00e0 nam gi\u1edbi.<\/p>\n\n\n\n

V\u00e0o n\u0103m 2019, C\u01a1 quan qu\u1ea3n l\u00fd ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh \u0111\u00e3 c\u1ea5m c\u00e1c qu\u1ea3ng c\u00e1o ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh. S\u1ef1 th\u1eadt l\u00e0 t\u1edbi nay \u0111\u00e3 kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 ph\u1ee5 n\u1eef c\u1ecd r\u1eeda s\u00e0n nh\u00e0. Ho\u1eb7c c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 h\u00ecnh \u1ea3nh \u0111\u00e0n \u00f4ng ch\u1ebft l\u1eb7ng v\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef. <\/p>\n\n\n\n

Brooke Erin Duffy, ph\u00f3 gi\u00e1o s\u01b0 truy\u1ec1n th\u00f4ng t\u1ea1i Cornell<\/strong><\/h4>\n\n\n\n

B\u00e0 cho bi\u1ebft c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh ch\u1eafc ch\u1eafn m\u1ea1nh m\u1ebd h\u01a1n so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a Hoa K\u1ef3. Nh\u01b0ng V\u01b0\u01a1ng qu\u1ed1c Anh c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 n\u01b0\u1edbc \u0111\u1ea7u ti\u00ean h\u00e0nh \u0111\u1ed9ng. M\u1ed9t s\u1ed1 qu\u1ed1c gia c\u00f3 lu\u1eadt v\u00e0 quy t\u1eafc v\u1ec1 s\u00e1ch. Tuy nhi\u00ean, ch\u00fang l\u1ea1i \u1edf c\u00e1c m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau, ng\u0103n ch\u1eb7n s\u1ef1 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed v\u1ec1 gi\u1edbi t\u00ednh.<\/p>\n\n\n\n

Trong cu\u1ed1n s\u00e1ch c\u1ee7a h\u1ecd, b\u00e0 Cunningham v\u00e0 b\u00e0 Roberts l\u1eadp lu\u1eadn r\u1eb1ng b\u1ea5t ch\u1ea5p s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a ph\u1ee5 n\u1eef \u1edf nhi\u1ec1u n\u01a1i trong x\u00e3 h\u1ed9i. C\u00e1c qu\u1ea3ng c\u00e1o v\u1eabn th\u01b0\u1eddng coi ph\u1ee5 n\u1eef l\u00e0 th\u1ee9 y\u1ebfu. \u201cPh\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn n\u00f3i chuy\u1ec7n v\u1edbi ph\u1ee5 n\u1eef t\u1eeb g\u00f3c \u0111\u1ed9 nam gi\u1edbi. N\u00f3 gi\u1ea3i th\u00edch cho h\u1ecd bi\u1ebft h\u1ecd l\u00e0 ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 \u0111\u1ed3ng th\u1eddi cho h\u1ecd bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o,\u201d h\u1ecd vi\u1ebft.<\/p>\n\n\n\n

In Her Words \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi c\u00f4 Cunningham v\u00e0 c\u00f4 Roberts. H\u1ecd \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh k\u00e9o d\u00e0i v\u00e0 th\u01b0\u1eddng b\u1ecb che \u0111\u1eady trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

Ti\u1ebfp th\u1ecb cho ph\u1ee5 n\u1eef tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0o n\u0103m 2021?<\/strong><\/h2>\n\n\n\n

Roberts: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1eddng nh\u01b0 \u0111ang tr\u00ecnh b\u00e0y m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u00e0 ti\u1ebfn b\u1ed9 h\u01a1n cho ph\u1ee5 n\u1eef, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra ch\u1ec9 l\u00e0 m\u1ed9t tr\u00f2 l\u1eeba c\u1ee7a ng\u00f4n ng\u1eef. B\u1ea5t ch\u1ea5p tu\u1ed5i t\u00e1c \u0111\u00e3 tr\u1edf th\u00e0nh \u201ctr\u1ebb m\u00e3i kh\u00f4ng gi\u00e0\u201d v\u00e0 ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang \u0111\u00e3 t\u1ef1 m\u00e3 h\u00f3a ch\u00ednh n\u00f3 l\u00e0 \u201cs\u1ee9c kh\u1ecfe\u201d. Trong cu\u1ed1n s\u00e1ch, ch\u00fang t\u00f4i m\u00f4 t\u1ea3 \u0111i\u1ec1u n\u00e0y l\u00e0 “ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh l\u00e9n l\u00fat.” Ch\u00e0ng trai trong chi\u1ebfc \u00e1o kho\u00e1c tr\u1eafng ph\u00f2ng th\u00ed nghi\u1ec7m \u0111\u00e3 tr\u1edf th\u00e0nh gi\u1ecdng n\u00f3i nh\u1ecf nh\u1eb9 nh\u01b0 l\u1ee5a n\u00e0y – d\u1ef1a v\u00e0o \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, m\u1ea1nh d\u1ea1n, m\u1ea1nh m\u1ebd – \u0111i\u1ec1u n\u00e0y th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n thay \u0111\u1ed5i b\u1ea3n th\u00e2n v\u00e0 l\u1ea7n n\u00e0y, h\u00e0nh vi c\u1ee7a h\u1ecd, kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ee7a h\u1ecd. ngo\u1ea1i h\u00ecnh.<\/p>\n\n\n\n

Khi n\u00f3i \u0111\u1ebfn ng\u00e0nh Marketing, ph\u1ee5 n\u1eef n\u00f3i r\u1eb1ng h\u1ecd kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n ?<\/strong><\/h2>\n\n\n\n

S\u1ef1 hi\u1ec3u l\u1ea7m c\u01a1 b\u1ea3n trong c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh trong ng\u00e0nh Marketing<\/strong><\/a>. \u0110\u00f3 l\u00e0 nh\u1eadn th\u1ee9c r\u1eb1ng m\u1ee5c ti\u00eau v\u00e0 tham v\u1ecdng c\u1ee7a ph\u1ee5 n\u1eef trong cu\u1ed9c s\u1ed1ng. M\u1ecdi ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng ph\u1ee5 n\u1eef b\u1eaft \u0111\u1ea7u v\u00e0 d\u1eebng l\u1ea1i khi \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn v\u00e0 b\u1ea3o tr\u1ee3 c\u1ee7a nam gi\u1edbi. Th\u1ef1c ch\u1ea5t l\u00e0 k\u1ebft h\u00f4n v\u00e0 sinh con. <\/p>\n\n\n\n

V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi tr\u1ebb em, ti\u1ebfp th\u1ecb cho c\u00e1c c\u00f4 g\u00e1i l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 s\u1ef1 t\u1eed t\u1ebf, ng\u1ecdt ng\u00e0o, t\u00ecnh c\u1ea3m v\u00e0 quan t\u00e2m \u0111\u1ebfn m\u1ecdi th\u1ee9. \u0110\u1ed1i v\u1edbi ph\u1ee5 n\u1eef tr\u1ebb, \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 ngo\u1ea1i h\u00ecnh c\u1ee7a b\u1ea1n. Hay c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o lu\u00f4n ho\u00e0n h\u1ea3o nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a nam gi\u1edbi. V\u00e0 t\u1ea5t nhi\u00ean l\u00e0 b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi m\u1eb9 ho\u00e0n h\u1ea3o, vui m\u1eebng v\u00e0 h\u1ea1nh ph\u00fac v\u00f4 h\u1ea1n khi c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ee9a con n\u00e0y. \u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 ng\u00e0nh Marketing mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c khi chuy\u1ec1n t\u1ea3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Nh\u01b0ng khi b\u1ea1n th\u1ef1c s\u1ef1 n\u00f3i chuy\u1ec7n v\u1edbi ph\u1ee5 n\u1eef. Th\u1ef1c t\u1ebf nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb9p qua l\u0103ng k\u00ednh \u0111\u00e0n \u00f4ng. \u0110\u00f3 l\u00e0 c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i tr\u00ean l\u00e0n da c\u1ee7a ch\u00ednh h\u1ecd. \u0110i\u1ec1u h\u1ecd mong mu\u1ed1n l\u00fac n\u00e0y l\u00e0 duy tr\u00ec s\u1ef1 \u0111\u1ed9c l\u1eadp c\u1ee7a h\u1ecd. \u0110\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 \u0111\u1ed9c l\u1eadp v\u1ec1 t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Nh\u01b0ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn t\u1eeb l\u00e2u \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi vi\u1ec7c ch\u1ec9 tr\u00edch ph\u1ee5 n\u1eef b\u00e1n h\u00e0ng.<\/strong><\/h2>\n\n\n\n

Ngay c\u1ea3 khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf h\u01a1n n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1i \u0111e d\u1ecda tr\u1ef1c ti\u1ebfp \u0111\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n v\u00e0 truy\u1ec1n th\u1ed1ng h\u01a1n. Th\u00ec h\u1ecd c\u0169ng \u0111ang l\u00e0m gi\u1ea3m b\u1edbt c\u1ea3m gi\u00e1c c\u1ee7a vi\u1ec7c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 l\u1ed7i th\u1eddi. R\u1ea5t nhi\u1ec1u th\u1ee9 xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng b\u1eaft \u0111\u1ea7u tr\u00f4ng th\u1ef1c s\u1ef1 k\u1ef3 l\u1ea1 v\u00e0 kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt.<\/p>\n\n\n\n

M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 vai tr\u00f2 to l\u1edbn nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c thay \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y?<\/strong><\/h2>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng c\u00f3 k\u00eanh n\u00e0o d\u00e0nh cho ph\u1ee5 n\u1eef \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi nhau v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ea3n c\u1ea3m c\u1ee7a h\u1ecd khi t\u00ecm th\u1ea5y nh\u1eefng th\u1ee9 n\u00e0y. Nh\u01b0ng gi\u1edd \u0111\u00e2y, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/a>, v\u00ec t\u1ea5t c\u1ea3 nh\u1eefng l\u1ed7i c\u1ee7a n\u00f3. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u1ee5 n\u1eef th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng \u0111i\u1ec1u h\u1ecd th\u1ea5y th\u1ef1c s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 n\u00f3 \u0111ang \u0111\u01b0\u1ee3c k\u00edch th\u00edch t\u1eebng ng\u00e0y.<\/p>\n\n\n\n

Li\u1ec7u c\u00e1ch m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 \u0111\u1ebfn b\u1ea3n d\u1ea1ng gi\u1edbi v\u00e0 quan ni\u1ec7m v\u1ec1 b\u1ea3n th\u00e2n kh\u00f4ng?<\/strong><\/h2>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c xung quanh t\u00e1c \u0111\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3. Nh\u1eefng ph\u1ee5 n\u1eef tr\u1ebb \u0111ang ti\u00eau th\u1ee5 m\u1ed9t th\u1ee9 nh\u01b0 10.000 tin nh\u1eafn m\u1ed7i ng\u00e0y t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y ngh\u0129 v\u1ec1 t\u00e1c \u0111\u1ed9ng chung c\u00f3 th\u1ec3 c\u00f3 khi nh\u1eefng \u0111i\u1ec1u gi\u1ed1ng nhau \u0111\u01b0\u1ee3c n\u00f3i \u0111i n\u00f3i l\u1ea1i. Th\u00f4ng th\u01b0\u1eddng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0: g\u1ea7y h\u01a1n, t\u00f3c v\u00e0ng h\u01a1n, n\u1eef t\u00ednh h\u01a1n, kh\u00f4ng c\u00f3 t\u00f3c, tr\u1eafng h\u01a1n.<\/p>\n\n\n\n

Nh\u01b0ng t\u1ea1i sao kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1ch s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn ph\u1ee5 n\u1eef. M\u00e0 b\u1ea1n n\u00ean suy ngh\u0129 r\u1eb1ng kh\u00f4ng ch\u1ec9 ph\u1ee5 n\u1eef tr\u1ebb m\u00e0 t\u1ea5t c\u1ea3 ph\u1ee5 n\u1eef ? T\u1ea1i sao b\u1ea1n ph\u1ea3i c\u0103ng th\u1eb3ng nh\u01b0 v\u1eady ? Ph\u1ee5 n\u1eef c\u00f3 \u0111\u1ee7 v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m ?<\/p>\n\n\n\n

Ti\u1ebfp th\u1ecb nh\u1eb1m v\u00e0o nam gi\u1edbi kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

S\u1ef1 th\u1eadt l\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t kh\u00e1c nhau. \u0110\u00f3 l\u00e0 v\u1ec1 quy\u1ec1n l\u1ef1c, ch\u1ee7 ngh\u0129a c\u00e1 nh\u00e2n v\u00e0 s\u1ee9c m\u1ea1nh.<\/p>\n\n\n\n

B\u1ea3n ch\u1ea5t c\u1ee7a m\u1ed1i quan h\u1ec7 li\u00ean quan \u0111\u1ebfn nam t\u00ednh \u0111\u01b0\u1ee3c t\u00e1n th\u00e0nh v\u00e0 t\u00edch c\u1ef1c h\u01a1n nhi\u1ec1u. Con m\u1eaft ch\u1ec9 tr\u00edch l\u1ea1i kh\u00f4ng t\u1ed3n t\u1ea1i \u1edf \u0111\u00f3.<\/p>\n\n\n\n

B\u1ea1n vi\u1ebft r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eadm ch\u00ed c\u00f2n chi nhi\u1ec1u h\u01a1n cho c\u00e1c qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nam gi\u1edbi<\/strong><\/h2>\n\n\n\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Pampers ho\u1eb7c Tide th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111em ra so s\u00e1nh. N\u1ebfu h\u1ecd quy\u1ebft \u0111\u1ecbnh nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1n gi\u1ea3 nam. Thay v\u00ec t\u00ecm ra c\u00f4ng th\u1ee9c cho cu\u1ed9c s\u1ed1ng th\u00f4ng th\u01b0\u1eddng m\u00e0 ph\u1ee5 n\u1eef \u00e1p d\u1ee5ng trong ti\u1ebfp th\u1ecb. John Legend xu\u1ea5t hi\u1ec7n v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n c\u01b0\u1eddi vui nh\u1ed9n v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n xu\u1ea5t cao. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i s\u00e1ng t\u1ea1o \u0111\u00fang c\u00e1ch. Trong khi ph\u1ee5 n\u1eef kh\u00f4ng c\u1ea7n \u0111i\u1ec1u \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 cho h\u1ecd b\u1ea5t k\u1ef3 th\u00f4ng b\u00e1o n\u00e0o c\u00f3 l\u1ee3i v\u00ec h\u1ecd \u0111\u00e3 r\u1ea5t \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ed9t gi\u1eb7t ho\u1eb7c t\u00e3 l\u00f3t.<\/p>\n\n\n\n

B\u1ea1n bi\u1ebft \u0111\u1ea5y, ng\u1ed5 ng\u00e1o, l\u1eadp d\u1ecb v\u00e0 k\u1ef3 qu\u1eb7c l\u00e0 nh\u1eefng t\u1eeb ng\u1eef \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. H\u1ecd kh\u00f4ng th\u1ec3 ch\u1ec9 l\u00e0 nh\u1eefng ph\u1ee5 n\u1eef tr\u00ean 50 tu\u1ed5i v\u00e0 \u0111ang ti\u1ebfp t\u1ee5c cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f4ng \u0103n vi\u1ec7c l\u00e0m v\u00e0 con c\u00e1i.<\/p>\n\n\n\n

Ph\u1ee5 n\u1eef da m\u00e0u v\u1eabn c\u00f2n b\u1ecb k\u1ef3 th\u1ecb <\/strong><\/h2>\n\n\n\n

Kh\u00f4ng ch\u1ec9 ph\u1ee5 n\u1eef l\u1edbn tu\u1ed5i m\u1edbi b\u1ecb coi th\u01b0\u1eddng. M\u00e0 ph\u1ee5 n\u1eef da m\u00e0u hi\u1ec7n nay v\u1eabn c\u00f2n b\u1ecb k\u1ef3 th\u1ecb. Nh\u1eefng kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn kh\u00f4ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00ec c\u00e1ch ti\u1ebfp th\u1ecb h\u1eb9p n\u00e0y \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1c m\u1eb7t x\u1ea5u c\u1ee7a n\u00f3. Hi\u1ec7n nay c\u00e1c qu\u1ea3ng c\u00e1o l\u1ea1i quay quanh ki\u1ec3u nguy\u00ean m\u1eabu t\u1ed1t, tr\u1eafng, m\u1ecfng, tr\u1ebb trung v\u00e0 d\u1ec5 ch\u1ecbu n\u00e0y.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c CMO v\u1ec1 \u0111i\u1ec1u n\u00e0y. B\u1ea1n bi\u1ebft \u0111\u1ea5y, h\u1ecd n\u00f3i, “Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng l\u00e0m m\u1ecdi ng\u01b0\u1eddi kh\u00e1c ng\u1ea1c nhi\u00ean n\u1ebfu b\u1ea1n cho ph\u1ee5 n\u1eef l\u1edbn tu\u1ed5i xem sao?” Tr\u01b0\u1edbc h\u1ebft, ai quan t\u00e2m, b\u1edfi v\u00ec ph\u1ee5 n\u1eef l\u1edbn tu\u1ed5i c\u00f3 ti\u1ec1n. Nh\u01b0ng c\u0169ng kh\u00f4ng, nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef tr\u1ebb tu\u1ed5i kh\u00f4ng \u0111i n\u00f3i xung quanh r\u1eb1ng. “Ch\u00e0, c\u00f4 \u1ea5y \u0111\u00e3 ngo\u00e0i 50, th\u1eadt kinh t\u1edfm!” N\u00f3 gi\u1ed1ng nh\u01b0, “C\u1ea3m \u01a1n ch\u00faa, b\u00e2y gi\u1edd t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 h\u00ecnh m\u1eabu.” \u0110\u00f3 ch\u1ec9 l\u00e0 s\u1ef1 hi\u1ec3u l\u1ea7m ho\u00e0n to\u00e0n v\u1ec1 c\u00e1ch ngh\u0129 c\u1ee7a ph\u1ee5 n\u1eef. Tuy nhi\u00ean, n\u00f3 v\u1eabn t\u1ed3n t\u1ea1i trong c\u00e1ch ngh\u0129 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh Marketing.<\/p>\n\n\n\n

L\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u00fang ta c\u00f3 quy\u1ec1n l\u1ef1c n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/strong><\/h2>\n\n\n\n

C\u00e1ch m\u00e0 ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb l\u00e0 chi ti\u00eau cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e0m \u0111\u00fang v\u1edbi ph\u1ee5 n\u1eef. V\u00e0 t\u1eeb ch\u1ed1i mua h\u00e0ng c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng \u0111ang c\u1ed1 g\u1eafng gi\u1eef ph\u1ee5 n\u1eef \u1edf v\u1ecb tr\u00ed c\u1ee7a h\u1ecd. Ho\u1eb7c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd ngh\u0129 r\u1eb1ng ph\u1ee5 n\u1eef n\u00ean c\u00f3 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n