{"id":23404,"date":"2021-09-18T15:00:00","date_gmt":"2021-09-18T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23404"},"modified":"2021-10-07T01:08:22","modified_gmt":"2021-10-06T18:08:22","slug":"demand-generation-la-gi-doanh-nghiep-tao-ra-nhu-cau-cho-khach-hang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/demand-generation-la-gi-doanh-nghiep-tao-ra-nhu-cau-cho-khach-hang","title":{"rendered":"Demand Generation l\u00e0 g\u00ec ? \u0110\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p t\u1ea1o ra nhu c\u1ea7u cho kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n

Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 tr\u00e1i tim c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Trong n\u1ed7 l\u1ef1c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi giai \u0111o\u1ea1n. C\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, hacker t\u0103ng tr\u01b0\u1edfng, ch\u1ee7 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, chuy\u00ean gia ph\u00e2n t\u00edch v\u00e0 chuy\u00ean gia truy\u1ec1n th\u00f4ng \u0111\u1ec1u c\u00f3 chung m\u1ed9t m\u1ee5c ti\u00eau. \u0110\u00f3 l\u00e0 khu\u1ebfch \u0111\u1ea1i m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1eady Demand Generation l\u00e0 g\u00ec ?<\/p>\n\n\n\n

\"demand-generation-la-gi\"<\/figure>\n\n\n\n

C\u00e1c Marketer \u0111\u1ec1u d\u00e0nh h\u1ebft c\u00f4ng s\u1ee9c c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c \u0111\u1ed9ng c\u01a1 thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y. H\u1ecd lu\u00f4n ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh. T\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n

Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng, Marketing<\/strong><\/a> \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n h\u00f3a. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd PPC t\u00ecm ng\u01b0\u1eddi d\u00f9ng m\u1edbi th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. C\u00e1c chuy\u00ean gia t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c lu\u1ed3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web \u0111ang chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. C\u00e1c Marketer c\u00f3 th\u1ec3 d\u00e0nh to\u00e0n b\u1ed9 s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t ph\u1ea7n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t kh\u00e1i ni\u1ec7m Marketing t\u1ea1o n\u00ean \u00e2m h\u01b0\u1edfng cho t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng Marketing n\u00e0y. V\u00e0 n\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Demand Generation. Ch\u00ednh x\u00e1c th\u00ec Demand Generation c\u00f3 ngh\u0129a l\u00e0 g\u00ec ? V\u00e0 n\u00f3 kh\u00e1c v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m nh\u01b0 Inbound Marketing nh\u01b0 th\u1ebf n\u00e0o ? <\/p>\n\n\n\n

Demand Generation (T\u1ea1o nhu c\u1ea7u) l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Cu\u1ed1i c\u00f9ng th\u00ec t\u1ea1o nhu c\u1ea7u l\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/strong><\/a>. T\u1eeb \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o nhu c\u1ea7u c\u00f3 th\u1ec3 gi\u00fap t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. T\u1eeb \u0111\u00f3 n\u00f3 gi\u00fap doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi. Sau \u0111\u00f3 t\u1ea1o ti\u1ebfng vang cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea1o PR v\u00e0 thu h\u00fat l\u1ea1i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

Tuy nhi\u00ean, t\u1ea1o nhu c\u1ea7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c chi\u1ebfn thu\u1eadt Marketing ph\u1ec5u ban \u0111\u1ea7u. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o nhu c\u1ea7u l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i v\u00e0 chu k\u1ef3 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c t\u1ea1o nhu c\u1ea7u l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n\n\n\n

Kh\u00f4ng nh\u1eefng th\u1ebf c\u00f2n ph\u1ea3i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh trong d\u00e0i h\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c Marketer c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng vi\u1ec7c kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Twitter. Kh\u00f4ng nh\u1eefng th\u1ebf h\u1ecd c\u00f2n qu\u1ea3ng b\u00e1 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog th\u00f4ng qua Facebook<\/strong><\/a>. Th\u1eadm ch\u00ed t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email.<\/p>\n\n\n\n

T\u1ea1o nhu c\u1ea7u l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch s\u00e1ch \u0111i\u1ec7n t\u1eed, m\u1ed9t b\u1ea3n tin h\u00e0ng tu\u1ea7n cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd blog. Hay c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n g\u1eb7p m\u1eb7t ho\u1eb7c m\u1ed9t h\u1ed9i th\u1ea3o tr\u00ean web do c\u00f4ng ty t\u00e0i tr\u1ee3. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n s\u1eeda l\u1ed7i nhanh ch\u00f3ng, m\u1ed9t qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef. Hay m\u1ed9t v\u1ee5 n\u1ed5 email hay m\u1ed9t cu\u1ed9c g\u1ecdi \u0111\u1ebfn trung t\u00e2m cu\u1ed9c g\u1ecdi.<\/p>\n\n\n\n

\u0110i\u1ec1u khi\u1ebfn t\u1ea1o nhu c\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00e1c. \u0110\u00f3 l\u00e0 cam k\u1ebft v\u1ec1 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

\"demand<\/figure>\n\n\n\n

Vai tr\u00f2 c\u1ee7a Inbound Marketing trong Demand Generation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y gi\u1eefa Demand Generation v\u00e0 Inbound Marketing c\u00f3 th\u1ec3 kh\u00f3 nh\u1eadn th\u1ea5y. Tuy nhi\u00ean, th\u1eadt ra ch\u00fang v\u1eabn c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t tuy nhi\u00ean v\u1eabn kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn ra.<\/p>\n\n\n\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Inbound Marketing l\u00e0 m\u1ed9t lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra nhu c\u1ea7u. C\u00e1c chi\u1ebfn thu\u1eadt t\u1ea1o nhu c\u1ea7u ph\u1ed5 bi\u1ebfn bao g\u1ed3m blog, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, video, podcast, b\u1ea3n tin v\u00e0 s\u00e1ch \u0111i\u1ec7n t\u1eed. C\u00e1c t\u00e0i nguy\u00ean h\u01b0\u1edbng theo n\u1ed9i dung gi\u00fap thi\u1ebft l\u1eadp c\u00f4ng ty c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng. Th\u1eadm ch\u00ed l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 trung t\u00e2m th\u00f4ng tin trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Inbound Marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 k\u00e9o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n<\/strong><\/h4>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd thu h\u00fat kh\u00e1n gi\u1ea3, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00ean li\u00ean quan m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Theo th\u1eddi gian, ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o n\u00e0y s\u1ebd chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong n\u01b0\u1edbc c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng cao h\u01a1n. Th\u1eadm ch\u00ed l\u00e0 cao h\u01a1n g\u1ea5p 5 l\u1ea7n so v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u00ean ngo\u00e0i. Ngo\u00e0i vi\u1ec7c ch\u1ed1t giao d\u1ecbch, b\u1ea1n c\u00f2n l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

T\u1ea1o nhu c\u1ea7u l\u00e0 h\u1ec7 th\u1ed1ng Marketing v\u00e0 \u0111\u1ed9ng c\u01a1 thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 doanh thu c\u1ee7a c\u00f4ng ty b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac. C\u00f3 th\u1ec3 t\u1eeb vi\u1ebft blog, t\u1ea1o danh s\u00e1ch email, \u0111\u1ebfn qu\u1ea3ng b\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn thu\u1eadt Inbound Marketing \u0111\u1ec1u n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o nhu c\u1ea7u t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

\u0110i\u1ec1u r\u00f5 r\u00e0ng l\u00e0 hai kh\u00e1i ni\u1ec7m v\u1ec1 Demand Generation v\u00e0 Inbound Marketing ch\u1eafc ch\u1eafn \u0111i \u0111\u00f4i v\u1edbi nhau. Inbound l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a th\u1ebf h\u1ec7 nhu c\u1ea7u c\u1ea7n thi\u1ebft. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao. M\u00e0 n\u00f3 c\u00f2n ch\u1ee9a c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n

B\u00e1n h\u00e0ng tham gia v\u00e0o vi\u1ec7c t\u1ea1o ra nhu c\u1ea7u nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

C\u00e1c Marketer th\u00f4ng minh c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i chi ti\u00eau PPC, n\u1ed9i dung v\u00e0 ti\u1ebfp th\u1ecb qua email c\u1ee7a h\u1ecd th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 t\u1ea1o ra doanh thu. Trong \u0111\u00f3 m\u1ed7i \u0111\u00f4 la chi ti\u00eau chuy\u1ec3n th\u00e0nh nhi\u1ec1u ti\u1ec1n ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0 b\u00e1n h\u00e0ng lu\u00f4n song h\u00e0nh v\u1edbi nhau.<\/p>\n\n\n\n

C\u00e1c Marketer h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua k\u00eanh chuy\u1ec3n \u0111\u1ed5i. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00f3m b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn c\u00f4ng vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng h\u1eadu c\u1ea7n. H\u1ecd c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh v\u00e0 k\u00fd k\u1ebft m\u1ed9t th\u1ecfa thu\u1eadn.<\/p>\n\n\n\n

\u0110\u00f4i khi, c\u00f3 m\u1ed9t ranh gi\u1edbi r\u1ea5t m\u1ecfng gi\u1eefa ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 Marketing c\u1ee7a m\u1ed9t c\u00f4ng ty. Nh\u01b0ng \u0111\u00f4i khi, hai nh\u00f3m n\u00e0y l\u1ea1i m\u00e2u thu\u1eabn v\u1edbi nhau. V\u00ed d\u1ee5, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh mu\u1ed1n c\u00e1c Marketer t\u00edch c\u1ef1c h\u01a1n. V\u00e0 c\u00e1c Marketer mu\u1ed1n c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd t\u1eeb ch\u1ed1i.<\/p>\n\n\n\n

B\u1ea5t k\u1ec3 tr\u01b0\u1eddng h\u1ee3p n\u00e0o, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t c\u1ea7u n\u1ed1i m\u1ea1nh m\u1ebd gi\u1eefa hai ch\u1ee9c n\u0103ng kinh doanh n\u00e0y – \u0111\u00f3 l\u00e0 t\u1ea1o ra nhu c\u1ea7u. Tr\u00e1ch nhi\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c Marketer l\u00e0 chuy\u1ec3n c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cao \u0111\u1ebfn nh\u00f3m b\u00e1n h\u00e0ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o nhu c\u1ea7u \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u cung c\u1ea5p th\u00f4ng tin cho chi\u1ebfn l\u01b0\u1ee3c Demand Generation l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n

Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, t\u1ea1o nhu c\u1ea7u ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Ngo\u00e0i vi\u1ec7c ch\u1ecdn ch\u1ee7 \u0111\u1ec1 v\u00e0 k\u00eanh Marketing m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd y\u00eau th\u00edch. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi vi\u1ec7c t\u1ea1o nhu c\u1ea7u. Nh\u00f3m Marketing c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a r\u00f5 r\u00e0ng. D\u1eef li\u1ec7u, ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 ki\u1ec3m tra li\u00ean t\u1ee5c s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh n\u00e0y. Khi c\u00e1c xu h\u01b0\u1edbng b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Marketing c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng ch\u00ednh.<\/p>\n\n\n\n

Khi b\u1ea1n \u0111\u00e3 quen v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng Marketing<\/strong><\/h4>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Marketing c\u1ee7a m\u00ecnh v\u1edbi m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a n\u00e2ng cao.<\/p>\n\n\n\n

Ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap b\u1ea1n ch\u1ea1y th\u1eed nghi\u1ec7m A \/ B<\/strong><\/a>. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn n\u1ed9i dung ph\u00f9 h\u1ee3p. Sau \u0111\u00f3 l\u00e0 t\u00f9y ch\u1ec9nh th\u1eddi gian cho t\u1eebng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c theo nhu c\u1ea7u c\u1ee7a b\u1ea1n. H\u00e3y t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh th\u00f4ng qua ph\u1ea3n h\u1ed3i v\u00e0 cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu b\u1ea1n \u0111ang \u0111\u1ea5u tranh \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh, h\u00e3y nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i v\u00e0 h\u1ecfi.<\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c t\u1ea1o nhu c\u1ea7u b\u1eaft ngu\u1ed3n t\u1eeb kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 m\u1ed9t \u0111i\u1ec3m tham kh\u1ea3o.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n