{"id":23421,"date":"2021-09-19T15:00:00","date_gmt":"2021-09-19T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23421"},"modified":"2021-09-16T17:41:39","modified_gmt":"2021-09-16T10:41:39","slug":"cach-de-co-the-xay-dung-kenh-marketing-b2b-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-de-co-the-xay-dung-kenh-marketing-b2b-cho-doanh-nghiep","title":{"rendered":"C\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u00eanh Marketing B2B cho doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi s\u1ebd l\u00e0 \u0111\u1ea7u n\u1ed1i gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 \u0111\u1ed3ng th\u1eddi n\u00f3 c\u00f2n t\u1ea1o ra doanh thu b\u00e1n h\u00e0ng &amp; \u0111\u1ea7u m\u1ed1i kinh doanh. Chu k\u1ef3 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c c\u00e1c b\u01b0\u1edbc x\u1ea3y ra trong qu\u00e1 tr\u00ecnh b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 n\u00e0o th\u00e0nh c\u00f4ng n\u1ebfu h\u1ecd ch\u1ec9 t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t ph\u1ec5u Marketing B2B hay B2C l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/b2b-marketing.png\" alt=\"b2b marketing\" class=\"wp-image-23465\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/b2b-marketing.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/b2b-marketing-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/b2b-marketing-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ed1 ng\u00e0nh gi\u1eefa Doanh nghi\u1ec7p v\u1edbi Ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C). B2C th\u01b0\u1eddng c\u00f3 th\u1ec3 c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng kh\u00e1 t\u1ee9c th\u00ec v\u00e0 ng\u1eafn. Chu k\u1ef3 b\u00e1n h\u00e0ng c\u1ee7a ng\u00e0nh gi\u1eefa Doanh nghi\u1ec7p v\u1edbi Doanh nghi\u1ec7p (B2B) th\u01b0\u1eddng kh\u00e1 d\u00e0i h\u01a1n. V\u00e0 n\u00f3 th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi s\u1ef1 nu\u00f4i d\u01b0\u1ee1ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong nhi\u1ec1u th\u00e1ng. Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn nhi\u1ec1u n\u0103m. Ta ph\u1ea3i nu\u00f4i d\u01b0\u1ee1ng tr\u01b0\u1edbc khi ch\u00fang c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 \/ ho\u1eb7c kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh Marketing cho B2B l\u00e0 vi\u1ec7c n\u00ean l\u00e0m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u1ec5u Marketing B2B s\u1ebd ph\u1ea3i kh\u00e1c ho\u00e0n to\u00e0n v\u1edbi B2C<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing m\u1ea1nh m\u1ebd v\u00e0 k\u00eanh Marketing \/ b\u00e1n h\u00e0ng B2B c\u00f3 ti\u1ec1m n\u0103ng &#8216;khai th\u00e1c&#8217; th\u00e0nh c\u00f4ng to\u00e0n di\u1ec7n c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn. \u0110\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u200b\u200bt\u1ea1o nhu c\u1ea7u cho c\u00e1c B2B Marketer.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t ph\u1ec5u Marketing \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch \u1edf m\u1ed7i giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua. Sau \u0111\u00f3 b\u1ea1n cho ph\u00e9p kh\u1ea3 n\u0103ng h\u01b0\u1edbng d\u1eabn h\u1ecd m\u1ed9t b\u01b0\u1edbc g\u1ea7n h\u01a1n. \u0110\u1ec3 t\u1eeb \u0111\u00f3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng thu\u1eadn l\u1ee3i v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00e0 cu\u1ed1i c\u00f9ng, th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n .<\/p>\n\n\n\n<p>Ch\u00fang ta h\u00e3y xem x\u00e9t ba giai \u0111o\u1ea1n trong m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb B2B \u0111i\u1ec3n h\u00ecnh. S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa k\u00eanh Marketing c\u1ee7a B2C v\u00e0 B2B. C\u0169ng nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ng\u00e0nh B2B, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u00eanh Marketing B2B:<\/strong><\/h2>\n\n\n\n<p>Ph\u1ec5u Marketing l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch Marketing t\u00edch h\u1ee3p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00eam v\u00e0o \u0111\u00f3 n\u00f3 c\u00f2n g\u1eafn v\u1edbi n\u1ed9i dung \/ th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n\n\n\n<p>Ph\u1ec5u Marketing B2B c\u1ee7a b\u1ea1n n\u00ean nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ea1n nh\u1eafm t\u1edbi ph\u1ea3i \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00e0 b\u1ea1n ph\u1ea3i nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n theo th\u1eddi gian. <\/p>\n\n\n\n<p>Nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n ph\u1ea3i kh\u00f4ng?\u2026 ..Ch\u00ednh x\u00e1c. Chu k\u1ef3 b\u00e1n h\u00e0ng thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p v\u00e0 ng\u00e0nh ngh\u1ec1 ri\u00eang l\u1ebb. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a chu k\u1ef3 Marketing \/ b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u h\u01a1n m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac. \u0110\u1eb7c bi\u1ec7t tr\u01b0\u1edbc khi b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a chu k\u1ef3 n\u00e0y. Ngo\u00e0i ra, kh\u00f4ng c\u00f3 m\u1ed9t tr\u00ecnh t\u1ef1 thi\u1ebft l\u1eadp n\u00e0o. V\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ti\u1ebfn m\u1ed9t b\u01b0\u1edbc, ti\u1ebfp theo l\u00e0 l\u00f9i l\u1ea1i hai b\u01b0\u1edbc. \u0110\u1eb7c bi\u1ec7t khi h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh tr\u00ecnh mua h\u00e0ng theo t\u1ed1c \u0111\u1ed9 c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ba giai \u0111o\u1ea1n c\u1ee7a K\u00eanh B2B Marketing:<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t ph\u1ec5u Marketing \/ b\u00e1n h\u00e0ng B2B \u0111i\u1ec3n h\u00ecnh bao g\u1ed3m ba giai \u0111o\u1ea1n ch\u00ednh \u1edf d\u1ea1ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 vi\u1ec7c b\u1ed5 sung s\u1ef1 trung th\u00e0nh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n<p>M\u00f4 t\u1ea3 b\u00ean d\u01b0\u1edbi th\u1ec3 hi\u1ec7n c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a ph\u1ec5u Marketing B2B. V\u00e0 c\u00e1ch ng\u01b0\u1eddi mua chuy\u1ec3n t\u1eeb vi\u1ec7c \u0111\u1ea7u ti\u00ean t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd k\u00e9o d\u00e0i cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua v\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n trung th\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul><li>\u0110\u1ea7u k\u00eanh (TOFU) &#8211; T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>Gi\u1eefa k\u00eanh (MOFU) &#8211; T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>Bottom of Funnel (BOFU) &#8211; Chuy\u1ec3n \u0111\u1ed5i<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"505\" height=\"575\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-232.png\" alt=\"\" class=\"wp-image-23422\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-232.png 505w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-232-263x300.png 263w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n 1: NH\u1eacN TH\u1ee8C<\/strong><\/h3>\n\n\n\n<p>Trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u00e0y, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng <strong>NH\u1eacN TH\u1ee8C<\/strong>, \u0110\u1ec3 t\u1eeb \u0111\u00e2y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft v\u00e0 tin t\u01b0\u1edfng b\u1ea1n.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng B2B \u0111ang t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh ph\u1ee9c t\u1ea1p c\u1ee7a h\u1ecd trong giai \u0111o\u1ea1n n\u00e0y. H\u1ecd \u0111ang t\u00ecm ki\u1ebfm gi\u00e1o d\u1ee5c, th\u00f4ng tin, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u00f3 uy t\u00edn. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c kinh doanh ph\u1ee9c t\u1ea1p c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1eeb g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi b\u00e1n, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c ban \u0111\u1ea7u<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ec3 t\u1eeb \u0111ay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft b\u1ea1n l\u00e0 ai. V\u00e0 t\u1ea1i sao h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o b\u1ea1n \u0111\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c kinh doanh ph\u1ee9c t\u1ea1p c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 B2B Marketer n\u00ean t\u00ecm c\u00e1ch khuy\u1ebfn kh\u00edch trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng <strong>T\u00ccM HI\u1ec2U TH\u00caM<\/strong>. Cho d\u00f9 \u0111\u00f3 l\u00e0 truy c\u1eadp trang web c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean. Khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1ecdc c\u00e1c b\u00e0i b\u00e1o c\u00f3 li\u00ean quan v\u1ec1 c\u00f4ng ty v\u00e0 \/ ho\u1eb7c gi\u1ea3i ph\u00e1p kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1eb7c d\u00f9 m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 duy nh\u1ea5t. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u1edf trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c ban \u0111\u1ea7u n\u00e0y trong th\u1eddi gian l\u00e2u h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. V\u00e0 h\u1ecd y\u00eau c\u1ea7u nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac h\u01a1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed9ng l\u1edbn h\u01a1n xu\u1ed1ng k\u00eanh Marketing \/ b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n 2: THAM GIA:<\/strong><\/h3>\n\n\n\n<p>T\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng B2B c\u1ee7a b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 th\u00f4ng tin. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd c\u00f3 nhu c\u1ea7u <strong>THAM GIA<\/strong> v\u1edbi b\u1ea1n \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t khi h\u1ecd ti\u1ebfn g\u1ea7n h\u01a1n m\u1ed9t b\u01b0\u1edbc t\u1edbi vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng tham d\u1ef1 h\u1ed9i th\u1ea3o tr\u00ean web mi\u1ec5n ph\u00ed. N\u01a1i m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \/ gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c cung c\u1ea5p c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng s\u00e1ch \u0111i\u1ec7n t\u1eed c\u00f3 li\u00ean quan. Ho\u1eb7c h\u1ecd c\u00f3 th\u1ec3 xem b\u1ea3ng d\u1eef li\u1ec7u \/ nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh li\u00ean quan \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. V\u00e0 hi\u1ec7n h\u1ecd \u0111ang t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c. Do \u0111\u00f3 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a h\u1ecd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111i xu\u1ed1ng k\u00eanh Marketing \/ b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong giai \u0111o\u1ea1n T\u01b0\u01a1ng t\u00e1c n\u00e0y l\u00e0 \u0111\u1ec3 h\u1ecd <strong>T\u1ea2I XU\u1ed0NG \/ XEM \/ \u0110\u0102NG K\u00dd<\/strong> cho m\u1ed9t s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n ch\u1eb3ng h\u1ea1n. V\u00ec h\u1ecd v\u01b0\u1ee3t ra ngo\u00e0i kh\u00e1m ph\u00e1 \/ nh\u1eadn th\u1ee9c ban \u0111\u1ea7u trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ec1m n\u0103ng. V\u00e0 h\u1ecd hi\u1ec7n \u0111ang t\u00ecm c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p tr\u00ean m\u1ed9t s\u1ed1 m\u1eb7t trong vi\u1ec7c kh\u00e1m ph\u00e1 th\u00eam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n 3: CHUY\u1ec2N \u0110\u1ed4I:<\/strong><\/h3>\n\n\n\n<p>C\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t tu\u1ea7n, th\u00e1ng, n\u0103m ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u n\u0103m \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng tri\u1ec3n v\u1ecdng B2B v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i n\u00e0y. Tuy nhi\u00ean, t\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m, h\u1ea7u h\u1ebft (c\u00e1c) ng\u01b0\u1eddi mua B2B \u0111\u00e3 s\u1eb5n s\u00e0ng h\u00e0nh \u0111\u1ed9ng!<\/p>\n\n\n\n<p>\u0110\u00e2y cu\u1ed1i c\u00f9ng l\u00e0 khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n \u0111\u00e3 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n &#8216;b\u01b0\u1edbc nh\u1ea3y v\u1ecdt c\u1ee7a ni\u1ec1m tin&#8217;. V\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n l\u00e0 li\u00ean h\u1ec7 \u0111\u1ec3 y\u00eau c\u1ea7u b\u1ea3n demo s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ho\u1eb7c b\u00e1o gi\u00e1 mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng d\u1ec5 d\u00e0ng. Nh\u01b0ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00e0 t\u1eeb \u0111\u00f3 h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111i v\u00e0o k\u00eanh ti\u1ebfp th\u1ecb \/ b\u00e1n h\u00e0ng t\u01b0\u01a1ng \u1ee9ng c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi gi\u00fap g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd h\u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n t\u00ecm ki\u1ebfm. Th\u1eadm ch\u00ed tr\u01b0\u1edbc khi h\u1ecd li\u00ean h\u1ec7 v\u1edbi b\u1ea1n tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa K\u00eanh Marketing B2B v\u00e0 B2C:<\/strong><\/h2>\n\n\n\n<p>H\u00e3y \u0111i s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u00e0o k\u00eanh Marketing B2B v\u00e0 B2C kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 T\u1ea0I SAO b\u1ea1n n\u00ean quan t\u00e2m v\u1edbi t\u01b0 c\u00e1ch l\u00e0 Marketer.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng B2B ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng thay m\u1eb7t cho c\u00f4ng ty c\u1ee7a h\u1ecd. C\u00f3 ba \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa ph\u1ec5u Marketing B2B v\u00e0 B2C:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ed9ng l\u1ef1c<\/strong><\/h3>\n\n\n\n<ul><li>\u0110\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau t\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi mua v\u1ed1n d\u0129 kh\u00e1c nhau gi\u1eefa c\u1ea3 ng\u01b0\u1eddi mua B2B v\u00e0 B2C.<\/li><li>Ng\u01b0\u1eddi mua B2C \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd ho\u1eb7c c\u1ee7a ng\u01b0\u1eddi th\u00e2n v\u00e0 \/ ho\u1eb7c b\u1ea1n b\u00e8.<\/li><li>Ng\u01b0\u1eddi mua B2B \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd v\u00e0 t\u0103ng ROI c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ng\u01b0\u1eddi mua h\u00e0ng<\/strong><\/h3>\n\n\n\n<ul><li>Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng B2C th\u01b0\u1eddng do m\u1ed9t c\u00e1 nh\u00e2n \u0111\u01b0a ra. V\u00e0 n\u00f3 c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c th\u00e0nh vi\u00ean gia \u0111\u00ecnh, b\u1ea1n b\u00e8, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp. V\u00e0 th\u1eadm ch\u00ed l\u00e0 b\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u c\u00e1 nh\u00e2n n\u00e0o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo \u0111i\u1ec1u ki\u1ec7n c\u1ee7a ri\u00eang h\u1ecd.<\/li><li>Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng B2B th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t nh\u00f3m. T\u1ea5t c\u1ea3 th\u01b0\u1eddng c\u1ea7n ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u l\u1edbp trong h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p c\u1ee7a t\u1ed5 ch\u1ee9c tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/li><\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: trong m\u1ed9t t\u1ed5 ch\u1ee9c quy m\u00f4 v\u1eeba. Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 ch\u1ee9c danh Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb. Tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n c\u00f3 ch\u1ee9c danh CMO \/ CTO n\u00e0o. Ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i tr\u00ecnh b\u00e0y v\u1ec1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p cho CEO ho\u1eb7c to\u00e0n b\u1ed9 nh\u00f3m l\u00e3nh \u0111\u1ea1o tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/h3>\n\n\n\n<ul><li>C\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng B2C th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u01b0\u01a1ng \u0111\u1ed1i nhanh. V\u00e0 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u1ea3 c\u1ea3m x\u00fac v\u00e0 \/ ho\u1eb7c s\u1ef1 th\u00fac \u0111\u1ea9y.<\/li><\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n b\u1ecb m\u1ea5t thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00e1 nh\u00e2n. B\u1ea1n c\u00f3 th\u1ec3 l\u00ean m\u1ea1ng v\u00e0 mua m\u1ed9t thi\u1ebft b\u1ecb ho\u00e0n to\u00e0n m\u1edbi ngay l\u1eadp t\u1ee9c. T\u1ea5t c\u1ea3 \u0111\u1ec1u d\u1ef1a tr\u00ean s\u1ef1 th\u00fac \u0111\u1ea9y, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua \u0111i\u1ec7n tho\u1ea1i m\u1edbi ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<ul><li>Ng\u01b0\u1eddi mua B2B th\u01b0\u1eddng s\u1eed d\u1ee5ng logic, l\u00fd lu\u1eadn cao h\u01a1n. V\u00e0 h\u1ecd ph\u1ea3i th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm l\u00e2u h\u01a1n tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ed9t l\u1ea7n n\u1eefa, \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c t\u1ea1o ra m\u1ed9t k\u00eanh Marketing l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c Marketer B2B. Do chu k\u1ef3 mua h\u00e0ng k\u00e9o d\u00e0i v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c &#8220;h\u01b0\u1edbng d\u1eabn&#8221; ng\u01b0\u1eddi d\u00f9ng xu\u1ed1ng ph\u1ec5u Marketing \/ b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n theo t\u1ed1c \u0111\u1ed9 c\u1ee7a ri\u00eang h\u1ecd.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5 v\u1ec1 k\u00eanh Marketing B2B &#8211; \u0110\u00e3 \u00e1p d\u1ee5ng k\u00eanh Marketing B2B<\/strong><\/h2>\n\n\n\n<p>B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 bi\u1ebft K\u00eanh Marketing l\u00e0 g\u00ec ? C\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau b\u00ean trong v\u00e0 c\u00e1ch k\u00eanh ti\u1ebfp th\u1ecb B2B v\u00e0 B2C c\u00f3 th\u1ec3 kh\u00e1c nhau. B\u1ea1n h\u00e3y \u00e1p d\u1ee5ng k\u00eanh n\u00e0y cho m\u1ed9t v\u00ed d\u1ee5 trong Ng\u00e0nh.<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 Tr\u01b0\u1edfng nh\u00f3m Ti\u1ebfp th\u1ecb cho m\u1ed9t nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p. N\u00f3 gi\u00fap c\u00e1c c\u00f4ng ty c\u1ea5p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m CRM t\u00edch h\u1ee3p. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1eef li\u1ec7u trong t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8216;Ng\u01b0\u1eddi mua&#8217; ho\u1eb7c ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty<\/strong><\/h4>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ban \u0111\u1ea7u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111ang t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn. V\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh &#8216;nh\u00e0 v\u00f4 \u0111\u1ecbch t\u1ed5 ch\u1ee9c&#8217; n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb. Th\u1eadm ch\u00ed l\u00e0 Gi\u00e1m \u0111\u1ed1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t ch\u1ee9c danh c\u1ea5p CTO.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ti\u1ebfp th\u1ecb B2B, \u0111\u00f4i khi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ho\u1eb7c th\u1eadm ch\u00ed ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u t\u1ed5 ch\u1ee9c v\u00e0 \/ ho\u1eb7c c\u01a1 h\u1ed9i m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 gi\u00fap h\u1ecd. Do \u0111\u00f3, t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ea7u ti\u00ean x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c (TOFU) r\u1ea5t quan tr\u1ecdng. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong chu tr\u00ecnh ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd ch\u00fang ta h\u00e3y \u0111i s\u00e2u v\u00e0o m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c k\u00eanh \/ chi\u1ebfn thu\u1eadt trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a k\u00eanh Marketing. B\u1ea1n c\u00f3 th\u1ec3 n\u00f3 \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat, t\u01b0\u01a1ng t\u00e1c. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y t\u00f3m t\u1eaft danh s\u00e1ch c\u00e1c k\u00eanh \/ chi\u1ebfn thu\u1eadt Digital Marketing c\u00f3 th\u1ec3 c\u00f3 m\u00e0 Marketer B2B c\u00f3 th\u1ec3 khai th\u00e1c. V\u00e0 coi nh\u01b0 \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. B\u1ea1n s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n \u0111\u01b0\u1ee3c n\u00eau trong m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a k\u00eanh Marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"540\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-233-1024x540.png\" alt=\"marketing b2b\" class=\"wp-image-23429\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-233-1024x540.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-233-300x158.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-233-768x405.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-233.png 1098w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u00eanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Digital Marketing theo t\u1eebng giai \u0111o\u1ea1n Marketing<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u1eadn th\u1ee9c<\/strong><\/h4>\n\n\n\n<ul><li>SEO: Blog<\/li><li>Google Search: T\u1eeb kho\u00e1 Nh\u1eadn th\u1ee9c<\/li><li>Google Display: M\u1ee5c \u0111\u00edch t\u00f9y ch\u1ec9nh<\/li><li><a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a> \/ Instagram Ads: L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/li><li>LinkedIn Ads: Qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch<\/li><li>Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n: T\u0103ng c\u01b0\u1eddng b\u00e0i \u0111\u0103ng<\/li><\/ul>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n l\u00fac n\u00e0y l\u00e0 &#8220;T\u00ecm hi\u1ec3u h\u01a1n&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u01b0\u01a1ng t\u00e1c<\/strong><\/h4>\n\n\n\n<ul><li>SEO: C\u00e2n nh\u1eafc \/ \u0111\u1ecbnh gi\u00e1 \/ t\u00ednh n\u0103ng \/ t\u1eeb kh\u00f3a USP, n\u1ed9i dung blog<\/li><li>Google Search: C\u00e2n nh\u1eafc \/ \u0111\u1ecbnh gi\u00e1 \/ t\u1eeb kh\u00f3a t\u00ednh n\u0103ng \/ USP<\/li><li>Google Display: Remarketing<\/li><li>Facebook \/ Instagram Ads: Remarketing, Qu\u1ea3ng c\u00e1o th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>LinkedIn Ads: Qu\u1ea3ng c\u00e1o th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n: C\u00e2n nh\u1eafc \/ \u0111\u1eb7t gi\u00e1 \/ t\u00ednh n\u0103ng \/ b\u00e0i \u0111\u0103ng USP<\/li><\/ul>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n l\u00fac n\u00e0y l\u00e0 &#8220;T\u1ea3i xu\u1ed1ng \/ \u0110\u0103ng k\u00fd&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h4>\n\n\n\n<ul><li>SEO: T\u1eeb kh\u00f3a m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i<\/li><li>Google Search: T\u1eeb kh\u00f3a m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i<\/li><li><a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google Display<\/strong><\/a>: Ng\u01b0\u1eddi d\u00f9ng c\u00e2n nh\u1eafc Remarketing<\/li><li>Facebook \/ Instagram Ads: Ng\u01b0\u1eddi d\u00f9ng c\u00e2n nh\u1eafc Remarketing<\/li><li>LinkedIn Ads: Ng\u01b0\u1eddi d\u00f9ng c\u00e2n nh\u1eafc Remarketing<\/li><li>Ti\u1ebfp th\u1ecb qua email: Qu\u1ea3ng c\u00e1o qua email<\/li><\/ul>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n l\u00fac n\u00e0y l\u00e0 &#8220;Y\u00eau c\u1ea7u b\u1ea3ng xem tr\u01b0\u1edbc hay B\u1ea3ng b\u00e1o gi\u00e1&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c:<\/strong><\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf tr\u00ean, h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean n\u00e0y l\u00e0 \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng v\u00e0 <strong>&#8216;T\u00ccM HI\u1ec2U TH\u00caM.&#8217;<\/strong><\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb B2B \u0111ang t\u00ecm c\u00e1ch b\u00e1n gi\u1ea3i ph\u00e1p Cloud CRM cho t\u1ed5 ch\u1ee9c. \u0110\u00e2y l\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1 ki\u1ebfn \u0111ang mu\u1ed1n khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n n\u00e0y. B\u1ea1n ph\u1ea3i truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh \u0111\u1ed9ng d\u1ef1 \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u1ed1 g\u1eafng khuy\u1ebfn kh\u00edch.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng <a href=\"https:\/\/adsplus.vn\/blog\/loi-ich-cua-seo\/\"><strong>SEO<\/strong><\/a> nh\u01b0 m\u1ed9t k\u00eanh. B\u1ea1n c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch t\u1ea1o m\u1ed9t s\u1ed1 blog th\u00f4ng tin TOFU k\u1ecbp th\u1eddi. T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1 c\u1ee7a SEMrush. M\u1ee5c \u0111\u00edch l\u00fac n\u00e0y l\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ch\u1ee7 \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1ea5t c\u1ea3 li\u00ean quan \u0111\u1ebfn l\u1ed7 h\u1ed5ng m\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a c\u00f4ng ty nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3i quy\u1ebft cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p m\u1ed9t chi\u1ebfn d\u1ecbch PPC t\u1eadp trung v\u00e0o l\u01b0u l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3. \u0110\u1ec3 t\u1eeb \u0111\u00e2y th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web. Sau \u0111\u00f3 t\u1ea1o s\u1ef1 quan t\u00e2m v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng (c\u00e1c) danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 h\u1eefu \u00edch \u1edf c\u00e1c giai \u0111o\u1ea1n sau c\u1ee7a k\u00eanh n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n tham gia<\/strong><\/h2>\n\n\n\n<p>Trong giai \u0111o\u1ea1n T\u01b0\u01a1ng t\u00e1c n\u00e0y. Tr\u1ecdng t\u00e2m ho\u1eb7c h\u00e0nh \u0111\u1ed9ng d\u1ef1 \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd chuy\u1ec3n t\u1eeb t\u00ecm hi\u1ec3u th\u00eam sang t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p tr\u00ean m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng di\u1ec7n.<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y l\u00e0 l\u00fac b\u1ea1n ph\u1ea3i c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00e3 bi\u1ebft c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 ai. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng g\u00ec v\u00e0 t\u1ea1i sao h\u1ecd n\u00ean quan t\u00e2m. Nh\u01b0ng h\u1ecd ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3 v\u00e0 ti\u1ebfn s\u00e2u h\u01a1n xu\u1ed1ng k\u00eanh.<\/p>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 n\u00e0y. \u0110\u00f3 l\u00e0 khuy\u1ebfn kh\u00edch t\u1ea3i xu\u1ed1ng n\u1ed9i dung c\u00f3 ki\u1ec3m so\u00e1t. N\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c cung c\u1ea5p ho\u1eb7c \u0111\u0103ng k\u00fd h\u1ed9i th\u1ea3o tr\u00ean web mi\u1ec5n ph\u00ed. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 gi\u1ea3i ph\u00e1p ng\u00e0nh \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ea7u ra nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua \u2018giao d\u1ecbch\u2019 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00e0i ph\u1ea7n d\u1eef li\u1ec7u<\/strong><\/h4>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m; t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u1ea3 t\u00ean c\u00f4ng ty v\u00e0 l\u00fd do h\u1ecd quan t\u00e2m khi h\u1ecd g\u1eedi y\u00eau c\u1ea7u tham d\u1ef1 m\u1ed9t s\u1ef1 ki\u1ec7n. Do \u0111\u00f3 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 truy c\u1eadp m\u1ed9t ph\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t.<\/p>\n\n\n\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 k\u00eanh v\u00e0 chi\u1ebfn thu\u1eadt, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean LinkedIn nh\u01b0 m\u1ed9t chi\u1ebfn thu\u1eadt MOFU. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp tr\u1ef1c ti\u1ebfp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o. \u0110\u1eb7c bi\u1ec7t khi b\u1ea1n mu\u1ed1n nh\u1eadn quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t ph\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t th\u00f4ng qua chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Th\u1eadm ch\u00ed truy c\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb b\u00ean trong LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n<p>Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n n\u00e0y. Tr\u1ecdng t\u00e2m ho\u1eb7c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n th\u00f4ng qua giao d\u1ecbch r\u1ea5t nhi\u1ec1u. Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u1ed1 g\u1eafng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp. Ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eb7t tr\u01b0\u1edbc b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ec3 xem gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c cung c\u1ea5p trong th\u1ef1c t\u1ebf. Ho\u1eb7c h\u1ecd c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng tham gia v\u00e0 nh\u1eadn b\u00e1o gi\u00e1 ban \u0111\u1ea7u cho b\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch b\u00e2y gi\u1edd l\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0 g\u1eb7p g\u1ee1 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m ban \u0111\u1ea7u, \u0111\u00e3 tham gia, nh\u01b0ng ch\u01b0a chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 k\u00eanh &amp; chi\u1ebfn thu\u1eadt, gi\u1edd \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 \u0111ang t\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u. Nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb hai giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean n\u00e0y. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3  danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 n\u00e0o c\u00f3 th\u1ec3 \u0111\u00e3 x\u00e2y d\u1ef1ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1ea3i xu\u1ed1ng m\u1ed9t ph\u1ea7n n\u1ed9i dung, \u0111\u00e3 xem m\u1ed9t blog c\u1ee5 th\u1ec3. Ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tham d\u1ef1 h\u1ed9i th\u1ea3o tr\u00ean web mi\u1ec5n ph\u00ed. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch Google Search v\u00e0 Google Display<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c truy v\u1ea5n c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1eb1ng sau h\u1ecd. C\u0169ng nh\u01b0 t\u1eadn d\u1ee5ng c\u00e1c n\u1ed7 l\u1ef1c tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u1ea1i qua M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google<\/strong><\/a>. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 tham gia \u1edf m\u1ed9t s\u1ed1 c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u1ea7y \u0111\u1ee7. Nh\u01b0ng \u1ee9ng d\u1ee5ng tr\u00ean c\u00f3 th\u1ec3 cho ph\u00e9p ch\u00fang ta hi\u1ec3u t\u1ea1i sao K\u00eanh Marketing l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B. \u0110i\u1ec1u g\u00ec \u0111\u01b0\u1ee3c bao g\u1ed3m trong c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a k\u00eanh. V\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00e1c k\u00eanh \/ chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong \u0111\u00f3. \u0110\u1ec3 t\u1eeb \u0111\u00e2y khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi s\u1ebd l\u00e0 \u0111\u1ea7u n\u1ed1i gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 \u0111\u1ed3ng th\u1eddi n\u00f3 c\u00f2n t\u1ea1o ra doanh thu b\u00e1n h\u00e0ng &amp; \u0111\u1ea7u m\u1ed1i kinh doanh. Chu k\u1ef3 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c c\u00e1c b\u01b0\u1edbc x\u1ea3y ra trong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[126,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u00eanh Marketing B2B cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u Marketing B2B \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cach-de-co-the-xay-dung-kenh-marketing-b2b-cho-doanh-nghiep\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u00eanh Marketing B2B cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u Marketing B2B \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cach-de-co-the-xay-dung-kenh-marketing-b2b-cho-doanh-nghiep\" \/>\n<meta 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