{"id":23476,"date":"2021-09-21T14:00:00","date_gmt":"2021-09-21T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23476"},"modified":"2021-09-27T09:33:42","modified_gmt":"2021-09-27T02:33:42","slug":"thuc-day-chien-luoc-tiep-thi-thong-qua-tu-dong-hoa-gui-mail-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thuc-day-chien-luoc-tiep-thi-thong-qua-tu-dong-hoa-gui-mail-marketing","title":{"rendered":"Th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng h\u00f3a Email Marketing"},"content":{"rendered":"\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a email l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi ph\u1ea7n m\u1ec1m Martech. N\u00f3 cho ph\u00e9p c\u00e1c Marketer v\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u1eedi mail m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean tr\u00ecnh k\u00edch ho\u1ea1t, ph\u00e2n \u0111o\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng, vai tr\u00f2 \u0111\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh tr\u01b0\u1edbc. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c thu\u1ed9c t\u00ednh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/gui-mail-tu-dong.png\" alt=\"g\u1eedi mail t\u1ef1 \u0111\u1ed9ng\" class=\"wp-image-23661\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/gui-mail-tu-dong.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/gui-mail-tu-dong-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/gui-mail-tu-dong-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ng\u00e0nh Email-marketing to\u00e0n c\u1ea7u \u01b0\u1edbc t\u00ednh tr\u1ecb gi\u00e1 7,5 t\u1ef7 \u0111\u00f4 la v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 17,9 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027. Intuit, m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u00f4ng c\u1ed9ng to\u00e0n c\u1ea7u t\u1ea1o ra TurboTax, QuickBooks, Mint v\u00e0 Credit Karma. N\u1ec1n t\u1ea3ng \u0111\u00e3 mua l\u1ea1i nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a email Mailchimp v\u1edbi gi\u00e1 12 t\u1ef7 \u0111\u00f4 la. Mailchimp c\u0169ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng Marketing v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a g\u1eedi mail th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t kh\u1ea3 n\u0103ng trong c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing. Tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Marketing<\/strong><\/a> \u0111\u00e1m m\u00e2y l\u1edbn \u0111\u00e3 mua l\u1ea1i c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb trong 10 n\u0103m qua. C\u00e1c n\u1ec1n t\u1ea3ng bao g\u1ed3m Salesforce-Pardot, Oracle-Eloqua v\u00e0 Adobe-Marketo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G\u1eedi mail t\u1ef1 \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ?<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t s\u1ed1 s\u1eed d\u1ee5ng &#8220;t\u1ef1 \u0111\u1ed9ng h\u00f3a email&#8221; thay th\u1ebf cho &#8220;t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb&#8221;. Theo Kobi Gamliel, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Wix. V\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng th\u1ee9c k\u00edch ho\u1ea1t h\u00e0nh \u0111\u1ed9ng cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. T\u1ea5t c\u1ea3 \u0111\u1ec1u d\u1ef1a tr\u00ean ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ef1 \u0111\u1ed9ng h\u00f3a email bao g\u1ed3m tr\u00ecnh k\u00edch ho\u1ea1t email. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c vai tr\u00f2 \u0111\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh tr\u01b0\u1edbc. Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb g\u1eedi email t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ea1o ra n\u1ed9i dung c\u1ee7a email v\u00e0 h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m s\u1ebd g\u1eedi email th\u1ef1c. Ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng trong th\u1eddi gian x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u1ec3 g\u1eedi nh\u1eefng email n\u00e0y v\u00e0 k\u1ebft h\u1ee3p nhi\u1ec1u quy t\u1eafc g\u1eedi. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c g\u1eedi email t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>G\u1eedi mail l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/strong><\/h4>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/xu-huong-thi-truong\/kinh-doanh-online\/\"><strong>kinh doanh<\/strong><\/a> th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a h\u1ecd. V\u00e0 t\u1eeb \u0111\u00f3 h\u1ecd t\u1ea1o ra m\u1ed9t c\u00f4ng th\u1ee9c g\u1ed3m c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 k\u00edch ho\u1ea1t nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>M\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t cho d\u00f9 \u0111\u00f3 l\u00e0 g\u1eedi email, g\u1eedi SMS, kh\u1edfi ch\u1ea1y c\u1eeda s\u1ed5 b\u1eadt l\u00ean. T\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 n\u00e0y \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb. T\u1ea5t c\u1ea3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u khuy\u1ebfn kh\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi t\u00edch h\u1ee3p t\u1ef1 \u0111\u1ed9ng h\u00f3a email v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM). Theo Jonathon D&#8217;Sousa, ph\u00f3 ch\u1ee7 t\u1ecbch s\u1ea3n ph\u1ea9m \u0111\u00e1m m\u00e2y th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 \u0111\u00e1m m\u00e2y d\u1ecbch v\u1ee5 t\u1ea1i Emplifi. Ph\u1ea3n h\u1ed3i email t\u01b0\u01a1ng \u1ee9ng v\u1edbi quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. N\u00f3 c\u0169ng gi\u00fap \u00edch cho c\u00e1c m\u1ee5c \u0111\u00edch b\u00e1o c\u00e1o, theo d\u00f5i ROI. \u0110\u1ed3ng th\u1eddi l\u00e0 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng trong email kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5 v\u1ec1 g\u1eedi mail t\u1ef1 \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111i\u1ec1u ch\u1ec9nh nhi\u1ec1u c\u00f4ng th\u1ee9c t\u1ef1 \u0111\u1ed9ng h\u00f3a email kh\u00e1c nhau cho c\u00e1c lo\u1ea1i ph\u00e2n kh\u00fac kinh doanh kh\u00e1c nhau. Gamliel \u0111\u00e3 tr\u00edch d\u1eabn c\u00e1c v\u00ed d\u1ee5 sau v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a email. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ed9i dung m\u00e0 c\u00e1c doanh nghi\u1ec7p k\u1ebft h\u1ee3p trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong><\/h4>\n\n\n\n<ul><li>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 \u0111\u0103ng k\u00fd<\/li><li>Tin nh\u1eafn gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qua<\/li><li>C\u1ea3nh b\u00e1o gi\u1ea3m gi\u00e1<\/li><li>Quay l\u1ea1i th\u00f4ng b\u00e1o v\u1ec1 kho<\/li><li>Ph\u1ec5u \u0111\u1eb7t h\u00e0ng (\u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u00e3 ho\u00e0n th\u00e0nh, \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng, \u0111\u01a1n h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c giao, \u0111\u01a1n h\u00e0ng \u0111\u00e3 \u0111\u1ebfn, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u00e0 h\u00e0ng<\/strong><\/h4>\n\n\n\n<ul><li>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 \u0111\u0103ng k\u00fd, \u0111\u00e1nh gi\u00e1 \u0111\u01a1n h\u00e0ng \/ tr\u1ea3i nghi\u1ec7m<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ng\u00e0nh l\u00e0m \u0111\u1eb9p<\/strong><\/h4>\n\n\n\n<ul><li>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 \u0111\u0103ng k\u00fd, h\u00e3y cho ch\u00fang t\u00f4i bi\u1ebft th\u00eam v\u1ec1 nhu c\u1ea7u c\u1ee7a b\u1ea1n tr\u01b0\u1edbc\\khi g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ea7u ti\u00ean, nh\u1eafc nh\u1edf l\u1edbp h\u1ecdc \/ bu\u1ed5i h\u1ecd<\/li><\/ul>\n\n\n\n<p>C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 t\u00ecm nhi\u1ec1u c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a email cho nhi\u1ec1u email kh\u00e1c nhau. C\u00f3 th\u1ec3 l\u00e0 email c\u1ea3m \u01a1n, \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m, chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u1ec3 nh\u1eadn phi\u1ebfu gi\u1ea3m gi\u00e1, gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<p>D\u2019Sousa l\u01b0u \u00fd r\u1eb1ng \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a anh \u1ea5y. T\u1ef1 \u0111\u1ed9ng h\u00f3a email s\u1ebd k\u00edch ho\u1ea1t ph\u1ea3n h\u1ed3i email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng. \u00d4ng l\u01b0u \u00fd: \u201cC\u00f3 nhi\u1ec1u m\u1ee9c \u0111\u1ed9 t\u1ef1 \u0111\u1ed9ng h\u00f3a email kh\u00e1c nhau m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u00d4ng \u1ea5y d\u1eabn ra m\u1ed9t v\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c email c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i s\u1ebd li\u00ean h\u1ec7 l\u1ea1i v\u1edbi b\u1ea1n.&#8221; T\u1ef1 \u0111\u1ed9ng h\u00f3a email cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb g\u1eedi tin nh\u1eafn quan tr\u1ecdng c\u00e1 nh\u00e2n t\u1ef1 \u0111\u1ed9ng, m\u00e3 gi\u1ea3m gi\u00e1. Ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 x\u00e1c nh\u1eadn vi\u1ec7c \u0111\u0103ng k\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"493\" height=\"371\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-235.png\" alt=\"g\u1eedi mail t\u1ef1 \u0111\u1ed9ng\" class=\"wp-image-23478\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-235.png 493w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-235-300x226.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-235-80x60.png 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-235-265x198.png 265w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c lo\u1ea1i g\u1eedi mail t\u1ef1 \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n<p>Gamliel cho bi\u1ebft, m\u1ed7i doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 lo\u1ea1i h\u00e0nh tr\u00ecnh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 h\u1ecd \u0111ang mu\u1ed1n cung c\u1ea5p s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Sau \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u00f9y ch\u1ec9nh t\u1ef1 \u0111\u1ed9ng h\u00f3a email d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<p>Theo \u00f4ng th\u00ec ch\u00fang ta c\u1ea7n ph\u1ea3i t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh th\u00e0nh c\u00e1c lo\u1ea1i kh\u00e1c nhau. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nh\u01b0 m\u1ed9t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c lo\u1ea1i <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb<\/strong><\/a> kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ef1 ph\u00e2n t\u00edch c\u1ee7a m\u00f4 h\u00ecnh c\u01b0\u1edbp bi\u1ec3n AARRR \u0111\u1ec3 ph\u00e1 v\u1ee1 lo\u1ea1i ti\u1ebfp th\u1ecb c\u1ea7n thi\u1ebft. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n cho kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. C\u00e1c n\u1ed9i dung bao g\u1ed3m <strong>Chuy\u1ec3n \u0111\u1ed5i, K\u00edch ho\u1ea1t, Gi\u1eef ch\u00e2n, Gi\u1edbi thi\u1ec7u, Doanh thu. <\/strong><\/p>\n\n\n\n<p>D&#8217;Sousa cho bi\u1ebft c\u00f4ng ty c\u1ee7a anh c\u00f3 th\u1ec3 chia t\u1ef1 \u0111\u1ed9ng h\u00f3a email th\u00e0nh c\u00e1c lo\u1ea1i. V\u00ed d\u1ee5: nh\u1eadn email g\u1eedi \u0111\u1ebfn, s\u1eed d\u1ee5ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1. C\u00f3 th\u1ec3 m\u00e3 h\u00f3a n\u00f3 v\u00e0o CRM c\u1ee7a kh\u00e1ch h\u00e0ng. Hay th\u1eadm ch\u00ed s\u1eed d\u1ee5ng c\u00e1c quy t\u1eafc v\u00e0 m\u00e1y t\u00ednh thi\u1ec7n ch\u00ed \u0111\u1ec3 t\u1ea1o m\u1ed9t ph\u1ea3n \u1ee9ng. C\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ti\u1ebfp theo. V\u00ed d\u1ee5 nh\u01b0 g\u1eedi c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u1eadm ch\u00ed \u0111\u1ed1i v\u1edbi m\u1ed9t quy tr\u00ecnh ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng ho\u1eb7c g\u1eedi c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 \u0111\u1ebfn m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa T\u1ef1 \u0111\u1ed9ng h\u00f3a Email v\u00e0 Ti\u1ebfp th\u1ecb qua Email<\/strong><\/h2>\n\n\n\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a email c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qua email kh\u00f4ng? Theo Gamliel, ti\u1ebfp th\u1ecb qua email kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a email. Trong ti\u1ebfp th\u1ecb, c\u00f3 nhi\u1ec1u lo\u1ea1i chi\u1ebfn thu\u1eadt kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 SEO, Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp th\u1ecb qua email v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb. <\/p>\n\n\n\n<p>Ti\u1ebfp th\u1ecb qua email l\u00e0 c\u00e1c email d\u1ef1a tr\u00ean chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u00e1c nh\u00f3m l\u1edbn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Thay v\u00ec \u0111\u00f3 t\u1ef1 \u0111\u1ed9ng h\u00f3a email \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t v\u00e0 g\u1eedi \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng theo m\u1ed9t ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh. C\u1ea3 hai h\u00e0nh \u0111\u1ed9ng t\u1ed5ng th\u1ec3 n\u00e0y \u0111\u1ec1u y\u00eau c\u1ea7u c\u00e1c chuy\u00ean gia chuy\u00ean nghi\u1ec7p kh\u00e1c nhau. Tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb email kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a email \u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u00e1ch th\u1ee9c v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a email<\/strong><\/h2>\n\n\n\n<p>Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1c quy \u0111\u1ecbnh nh\u01b0 GDPR v\u00e0 CCPA \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi t\u01b0\u01a1ng lai c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a email. V\u00ed d\u1ee5: nh\u1eefng thay \u0111\u1ed5i s\u1eafp t\u1edbi c\u1ee7a Apple iOS 15. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng cookie tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web. \u0110\u1eb7c bi\u1ec7t m\u1ed7i khi thay \u0111\u1ed5i c\u00e1c quy t\u1eafc c\u1ee7a Google s\u1ebd h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00e0 sau \u0111\u00f3 l\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ef1 \u0111\u1ed9ng h\u00f3a email t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>N\u1ebfu c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng email n\u00e0o tr\u00ean email &#8211; m\u1edf, nh\u1ea5p, t\u01b0\u01a1ng t\u00e1c. Th\u00ec s\u1ebd kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ee3i \u00edch c\u1ee7a T\u1ef1 \u0111\u1ed9ng h\u00f3a Email<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a email li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ea7n t\u1eadn d\u1ee5ng c\u00e1c quy tr\u00ecnh quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ef1 \u0111\u1ed9ng. T\u1ea5t c\u1ea3 t\u1eeb quan \u0111i\u1ec3m qu\u1ea3n l\u00fd v\u00e0 t\u0103ng tr\u01b0\u1edfng. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd hi\u1ec7u qu\u1ea3 h\u01a1n. Ng\u00e0y nay c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi trang web ho\u1eb7c n\u1ed9i dung tr\u1ef1c tuy\u1ebfn. \u0110\u1ec3 c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t t\u1ef1 \u0111\u1ed9ng h\u00f3a email. Ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 n\u00ean c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean m\u1ecdi doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 g\u1eedi mail t\u1ef1 \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n<ul><li>Act &#8211; On<\/li><li>SDL<\/li><li>Oracle-Eloqua<\/li><li>Salesforce-Pardot<\/li><li>Adobe-Marketo<\/li><li>ActiveCampaign<\/li><li>HubSpot<\/li><li>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb SAS<\/li><li>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb SAP<\/li><li>Mailchimp<\/li><li>Sendoso<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a email l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi ph\u1ea7n m\u1ec1m Martech. N\u00f3 cho ph\u00e9p c\u00e1c Marketer v\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u1eedi mail m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean tr\u00ecnh k\u00edch ho\u1ea1t, ph\u00e2n \u0111o\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng, vai tr\u00f2 \u0111\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh tr\u01b0\u1edbc. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c thu\u1ed9c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[987,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng h\u00f3a Email Marketing<\/title>\n<meta name=\"description\" content=\"Hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng g\u1eedi mail \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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