{"id":23581,"date":"2021-09-26T14:30:00","date_gmt":"2021-09-26T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23581"},"modified":"2021-09-27T09:41:53","modified_gmt":"2021-09-27T02:41:53","slug":"nhung-dieu-can-biet-ve-200-yeu-to-gia-tang-thu-hang-google","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/nhung-dieu-can-biet-ve-200-yeu-to-gia-tang-thu-hang-google","title":{"rendered":"Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 200 y\u1ebfu t\u1ed1 gia t\u0103ng th\u1ee9 h\u1ea1ng Google"},"content":{"rendered":"\n<p>Vi\u1ec7c theo k\u1ecbp c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google ch\u01b0a bao gi\u1edd kh\u00f3 kh\u0103n h\u01a1n th\u1ebf. Hi\u1ec7n nay, <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google<\/strong><\/a> v\u1eabn \u0111ang c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3. C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f4i khi kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng Google h\u00f4m nay ch\u01b0a ch\u1eafc kh\u00f4ng \u1ea3nh h\u01b0\u1edfng v\u00e0o ng\u00e0y mai.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/thu-hang-google.png\" alt=\"th\u1ee9 h\u1ea1ng google\" class=\"wp-image-23678\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/thu-hang-google.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/thu-hang-google-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/thu-hang-google-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng ch\u00ednh m\u00e0 Google \u0111\u00e3 x\u00e1c nh\u1eadn. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c t\u00ednh ch\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy tr\u00ecnh SEO m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u1ea7n quan t\u00e2m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google th\u1eadt s\u1ef1 c\u00f3 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng ?<\/strong><\/h2>\n\n\n\n<p>Con s\u1ed1 &#8220;200&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb n\u0103m 2009. Th\u1eadt s\u1ef1 l\u00e0 \u0111\u00e2y l\u00e0 200 bi\u1ebfn trong thu\u1eadt to\u00e1n c\u1ee7a Google. M\u1ed9t s\u1ed1 bi\u1ebfn \u0111\u1eb7c tr\u01b0ng c\u1ee7a Google \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nh\u01b0:<\/p>\n\n\n\n<ul><li>T\u0103ng HTTPS.<\/li><li>Ch\u1ec9 m\u1ee5c \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li><li>Chim ru\u1ed3i.<\/li><li>C\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc v\u00e0o thu\u1eadt to\u00e1n v\u1edbi RankBrain.<\/li><\/ul>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>Google<\/strong><\/a> \u0111\u01b0a ra kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ho\u1ea1t \u0111\u1ed9ng. Th\u00eam v\u00e0o \u0111\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u00f3 th\u1ec3 ph\u1ea3i d\u1ef1a v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 k\u00edch ho\u1ea1t. Do \u0111\u00f3, ch\u00fang ta kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 website n\u1eb1m \u1edf th\u1ee9 h\u1ea1ng cao tr\u00ean Google. Nh\u01b0ng ch\u00fang ta c\u0169ng c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 ch\u1eafc ch\u1eafn Google s\u1ebd quan t\u00e2m khi x\u1ebfp h\u1ea1ng Website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>N\u1ed9i dung (Content) \u0111\u01b0\u1ee3c xem l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>Google T\u00ecm ki\u1ebfm<\/strong><\/a>. \u0110\u00f3 l\u00e0 l\u00fd do ch\u00ednh khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c ph\u00e1t minh. Trang t\u00ecm ki\u1ebfm l\u00e0 c\u00f4ng c\u1ee5 l\u00e0m cho n\u1ed9i dung website \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 n\u1ed9i dung th\u00ec s\u1ebd kh\u00f4ng c\u00f3 Google. Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, n\u1ed9i dung l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng ch\u00ednh. Vi\u1ec7c t\u1ea1o n\u1ed9i dung r\u1ea5t quan tr\u1ecdng cho Website c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec7n nay vi\u1ec7c t\u1ea1o n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ed1 l\u01b0\u1ee3ng URL \u0111\u01b0\u1ee3c xem l\u00e0 sai l\u1ea7m.<\/p>\n\n\n\n<p>Google quan t\u00e2m \u0111\u1ebfn hai \u0111i\u1ec1u khi x\u1ebfp h\u1ea1ng n\u1ed9i dung: <strong>ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan.<\/strong><\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, n\u1ed9i dung c\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t v\u00e0 h\u1ea7u h\u1ebft kh\u00f4ng c\u00f3 l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p kh\u00f4ng?<\/p>\n\n\n\n<p>N\u1ebfu c\u00f3, n\u1ed9i dung c\u00f3 li\u00ean quan \u0111\u1ebfn truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm kh\u00f4ng?<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00f4ng ph\u1ea3m ph\u1ea3i l\u1ed7i n\u00e0o \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i l\u1edbn h\u01a1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao trong Google. C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google cho bi\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Core Web Vitals xem nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>Trong h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng, kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng trang web g\u1ea7n nh\u01b0 \u0111i \u0111\u00f4i v\u1edbi n\u1ed9i dung.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t l\u01b0u \u00fd l\u00fac n\u00e0y \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung s\u1ebd thay th\u1ebf b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng n\u00e0o kh\u00e1c trong danh s\u00e1ch n\u00e0y. M\u1eb7c d\u00f9 Google mu\u1ed1n \u0111\u01b0a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ebfn c\u00e1c trang cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<p>Google \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch ba ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Core Web Vitals. Ch\u00fang \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0o n\u0103m 2020 v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u1ebfp h\u1ea1ng v\u00e0o n\u0103m 2021.<\/p>\n\n\n\n<p>Google c\u00f3 k\u1ebf ho\u1ea1ch c\u1eadp nh\u1eadt c\u00e1c ch\u1ec9 s\u1ed1 Core Web Vitals h\u00e0ng n\u0103m. T\u1ea5t c\u1ea3 s\u1ebd d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd cho l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t tr\u00ean web.<\/p>\n\n\n\n<p>V\u00e0o th\u1eddi \u0111i\u1ec3m Core Web Vitals \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm, ch\u00fang bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Largest Contentful Paint (LCP): \u0110o th\u1eddi gian t\u1ea3i h\u00ecnh \u1ea3nh ho\u1eb7c kh\u1ed1i v\u0103n b\u1ea3n l\u1edbn nh\u1ea5t trong ch\u1ebf \u0111\u1ed9 xem.<\/li><\/ul>\n\n\n\n<ul><li>First Input Delay (FID): \u0110o th\u1eddi gian tr\u00ecnh duy\u1ec7t ph\u1ea3n h\u1ed3i khi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang.<\/li><\/ul>\n\n\n\n<ul><li>Cumulative Layout Shift (CLS): \u0110o \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh h\u00ecnh \u1ea3nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem c\u00f3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong n\u1ed9i dung tr\u00ean m\u00e0n h\u00ecnh trong khi c\u00e1c ph\u1ea7n t\u1eed \u0111ang t\u1ea3i hay kh\u00f4ng.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>Google \u0111\u00e3 c\u00f4ng b\u1ed1 n\u00f3 nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00e0o n\u0103m 2010 khi h\u1ecd tuy\u00ean b\u1ed1:<\/p>\n\n\n\n<p>\u201cB\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe n\u00f3i r\u1eb1ng t\u1ea1i <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a>, ch\u00fang t\u00f4i b\u1ecb \u00e1m \u1ea3nh b\u1edfi t\u1ed1c \u0111\u1ed9, trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 tr\u00ean web. L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed7 l\u1ef1c \u0111\u00f3, h\u00f4m nay ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a m\u1ed9t t\u00edn hi\u1ec7u m\u1edbi v\u00e0o c\u00e1c thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh: t\u1ed1c \u0111\u1ed9 t\u1ea3i trang \u201d.<\/p>\n\n\n\n<p>\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 ph\u1ea3i \u0111\u1ebfn qu\u00fd II \/ 2021, h\u1ecd m\u1edbi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>C\u00f3 l\u1ebd cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Google ch\u1ec9 d\u1ef1a v\u00e0o t\u1ed1c \u0111\u1ed9 trang tr\u00ean desktop. Do \u0111\u00f3, vi\u1ec7c tri\u1ec3n khai t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 khi\u1ebfn n\u00f3 tr\u1edf th\u1ea3nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>C\u00f3 m\u1ed9t website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 gia t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean Google. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u0169ng n\u00ean b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 vi\u1ec7c thi\u1ebft k\u1ebf website th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ebb ti\u00eau \u0111\u1ec1 nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi th\u1ebb ti\u00eau \u0111\u1ec1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u1ecdc ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft tr\u01b0\u1edbc khi \u0111\u1ecdc n\u1ed9i dung. Do \u0111\u00f3, vi\u1ec7c t\u1ea1o ti\u00eau \u0111\u1ec1 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a Google. M\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ea3i thu h\u00fat \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi v\u00e0o \u0111\u1ecdc n\u1ed9i dung c\u00e0ng t\u1ed1t. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Link nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>Link l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c ch\u00ednh <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/quang-cao-google-ads\/\"><strong>Google<\/strong><\/a> x\u00e1c nh\u1eadn. C\u00e1c link \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng trong nh\u1eefng n\u0103m qua.<\/p>\n\n\n\n<p>T\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m trong t\u01b0\u01a1ng lai, c\u00e1c Link c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng c\u00e1c ph\u00e9p tham chi\u1ebfu th\u1ef1c th\u1ec3. Nh\u01b0ng \u0111\u00f3 l\u00e0 chuy\u1ec3n c\u1ee7a t\u01b0\u01a1ng lai kh\u00f4ng ph\u1ea3i l\u00e0 ng\u00e0y h\u00f4m nay. Khi \u0111\u00f3, \u201cs\u1ef1 th\u1eadt\u201d c\u1ee7a c\u00e1c link s\u1ebd \u0111\u01a1n gi\u1ea3n tr\u1edf th\u00e0nh \u201cs\u1ef1 th\u1eadt\u201d c\u1ee7a c\u00e1c th\u1ef1c th\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Anchor Text nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi tranh lu\u1eadn v\u1ec1 vi\u1ec7c li\u1ec7u anchor text c\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m t\u00edn hi\u1ec7u hay kh\u00f4ng. Vi\u1ec7c l\u1ea1m d\u1ee5ng anchor text c\u00f3 th\u1ec3 g\u00e2y b\u1ea5t l\u1ee3i cho vi\u1ec7c gia t\u0103ng th\u1ee9 h\u1ea1ng Google c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u1ecf qua l\u00e0 anchor text v\u1eabn \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u SEO c\u1ee7a Google. V\u00e0 hi\u1ec7n t\u1ea1i n\u00f3 \u0111\u00e3 t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong nhi\u1ec1u n\u0103m.<\/p>\n\n\n\n<p>Mueller c\u0169ng khuy\u00ean n\u00ean s\u1eed d\u1ee5ng v\u0103n b\u1ea3n li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111\u1ec3 c\u1ee7ng c\u1ed1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c nh\u1eadn n\u00f3 nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u.<\/p>\n\n\n\n<p>Google khuy\u1ebfn ngh\u1ecb vi\u1ec7c s\u1eed d\u1ee5ng anchor text m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang b\u1eb1ng c\u00e1c c\u1ee5m t\u1eeb chung chung nh\u01b0 \u201cnh\u1ea5p v\u00e0o \u0111\u00e2y\u201d ho\u1eb7c \u201cxem trang n\u00e0y\u201d.<\/p>\n\n\n\n<p>Anchor text ph\u1ea3i m\u00f4 t\u1ea3 trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd s\u1eafp truy c\u1eadp. \u0110i\u1ec1u n\u00e0y c\u0169ng cung c\u1ea5p cho <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a> nhi\u1ec1u n\u1ed9i dung h\u01a1n v\u1ec1 m\u1ed9t trang. V\u00e0 n\u00f3 c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u1ebfp h\u1ea1ng c\u1ee7a Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Anchor text \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 l\u00e0 c\u00e1i ch\u1ebft c\u1ee7a n\u1ed9i dung tuy\u1ec7t v\u1eddi<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu ph\u1ea7n l\u1edbn c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n c\u00f3 Anchor text ch\u1ee9a nhi\u1ec1u t\u1eeb kh\u00f3a. Google s\u1ebd nh\u1eadn ra \u0111\u00f3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u spam v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3m h\u1ea1ng n\u1ed9i dung trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00dd \u0111\u1ecbnh \/ H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 b\u1eb1ng ch\u1ee9ng v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u cho Google. C\u00e1c doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n xem x\u00e9t RankBrain.<\/p>\n\n\n\n<p>RankBrain th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 coi \u0111\u00f3 l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n di\u1ec5n gi\u1ea3i c\u00e1c t\u00edn hi\u1ec7u nhi\u1ec1u h\u01a1n nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 ng\u1eef ngh\u0129a.<\/p>\n\n\n\n<p>Nh\u1eefng g\u00ec Google \u0111\u00e3 n\u00f3i v\u1ec1 RankBrain l\u00e0:<\/p>\n\n\n\n<p>\u201cN\u1ebfu RankBrain th\u1ea5y m\u1ed9t t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb m\u00e0 n\u00f3 kh\u00f4ng quen thu\u1ed9c. M\u00e1y c\u00f3 th\u1ec3 \u0111o\u00e1n nh\u1eefng t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb n\u00e0o c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a t\u01b0\u01a1ng t\u1ef1 v\u00e0 l\u1ecdc k\u1ebft qu\u1ea3 cho ph\u00f9 h\u1ee3p. T\u1eeb \u0111\u00f3 gi\u00fap n\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c x\u1eed l\u00fd t\u00ecm ki\u1ebfm ch\u01b0a t\u1eebng th\u1ea5y truy v\u1ea5n.&#8221;<\/p>\n\n\n\n<p>V\u00ec v\u1eady, m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u nh\u01b0 ch\u00fang ta th\u01b0\u1eddng ngh\u0129 v\u1ec1 ch\u00fang. M\u00e0 n\u00f3 c\u00f2n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t th\u00f4ng d\u1ecbch vi\u00ean gi\u1eefa c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. T\u1eeb \u0111\u00f3 chuy\u1ec3n cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u00fd ngh\u0129a c\u1ee7a m\u1ed9t truy v\u1ea5n m\u00e0 b\u1ea3n th\u00e2n c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ec3 l\u1ea1i.<\/p>\n\n\n\n<p>D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o<\/p>\n\n\n\n<p>Xem x\u00e9t c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng t\u1eeb ng\u1eef c\u1ea3nh CTR, pogo-stick. Google hi\u1ec7n v\u1eabn ch\u01b0a x\u00e1c nh\u1eadn b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o trong s\u1ed1 \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c thi\u1ebft l\u1eadp \u0111\u1ecba ch\u1ec9 c\u1ee7a doanh nghi\u1ec7p l\u00ean tr\u00ean Google Map hi\u1ec7n t\u1ea1i c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng Google. Do \u0111\u00f3, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3 thi\u1ebft l\u1eadp v\u1ecb tr\u00ed v\u00e0 th\u1eadm ch\u00ed t\u00edch h\u1ee3p ch\u00fang v\u00e0o Website c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 khi t\u00ecm ki\u1ebfm &#8220;pizza&#8221; tr\u00ean thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"849\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-257-1024x849.png\" alt=\"Th\u1ee9 h\u1ea1ng google\" class=\"wp-image-23582\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-257-1024x849.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-257-300x249.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-257-768x637.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/09\/image-257.png 1041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>HTTPS nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong gia t\u0103ng th\u1ee9 h\u1ea1ng Google. Nh\u01b0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c nh\u1eadn r\u1eb1ng Google \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 khi h\u1ecd vi\u1ebft tr\u00ean blog c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<p>\u201c\u2026 Ch\u00fang t\u00f4i \u0111ang b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng HTTPS l\u00e0m t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng. Hi\u1ec7n t\u1ea1i, \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u r\u1ea5t nh\u1eb9. N\u00f3 ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u00edt h\u01a1n 1% c\u00e1c truy v\u1ea5n to\u00e0n c\u1ea7u. V\u00e0 th\u1eadm ch\u00ed c\u00f2n mang \u00edt tr\u1ecdng l\u01b0\u1ee3ng h\u01a1n c\u00e1c t\u00edn hi\u1ec7u kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao. Trong khi ch\u00fang t\u00f4i cho qu\u1ea3n tr\u1ecb vi\u00ean web th\u1eddi gian \u0111\u1ec3 chuy\u1ec3n sang HTTPS. Nh\u01b0ng theo th\u1eddi gian, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u0103ng c\u01b0\u1eddng n\u00f3\u2026 \u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Domain nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>S\u1edf h\u1eefu m\u1ed9t Domain c\u00f3 gi\u00e1 tr\u1ecb s\u1ebd gi\u00fap Google \u0111\u1ec3 \u00fd \u0111\u1ebfn website c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n. M\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng quan tr\u1ecdng khi \u0111\u1ee9ng ri\u00eang l\u1ebb nh\u01b0ng l\u1ea1i c\u1ea7n thi\u1ebft khi thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng website.<\/p>\n\n\n\n<p>Google c\u0169ng t\u1ef1 \u0111\u00e1nh gi\u00e1 c\u00e1c trang \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed \u0111\u1eb7t ch\u00fang trong t\u00ecm ki\u1ebfm v\u00e0 c\u0169ng \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 trang web.<\/p>\n\n\n\n<p>Google s\u1ebd \u01b0u ti\u00ean cho c\u00e1c trang web c\u00f3 l\u1ecbch s\u1eed l\u00e0 ngu\u1ed3n c\u00f3 th\u1ea9m quy\u1ec1n li\u00ean t\u1ee5c t\u1ea1o ra n\u1ed9i dung xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c theo k\u1ecbp c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google ch\u01b0a bao gi\u1edd kh\u00f3 kh\u0103n h\u01a1n th\u1ebf. Hi\u1ec7n nay, Google v\u1eabn \u0111ang c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3. C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f4i khi kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng Google h\u00f4m nay ch\u01b0a ch\u1eafc kh\u00f4ng \u1ea3nh h\u01b0\u1edfng v\u00e0o ng\u00e0y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[164,967],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 200 y\u1ebfu t\u1ed1 gia t\u0103ng th\u1ee9 h\u1ea1ng Google<\/title>\n<meta name=\"description\" content=\"Li\u1ec7u b\u1ea1n \u0111\u00e3 bi\u1ebft h\u1ebft t\u1ea5t c\u1ea3 200 y\u1ebfu t\u1ed1 gia t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a Google. 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