{"id":2387,"date":"2018-04-04T06:06:00","date_gmt":"2018-04-04T06:06:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=2387"},"modified":"2023-05-04T11:02:01","modified_gmt":"2023-05-04T04:02:01","slug":"xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1","title":{"rendered":"Xu h\u01b0\u1edbng marketing trong th\u1eddi \u0111\u1ea1i s\u1ed1 &#8211; Marketing 4.0 (ph\u1ea7n 1)"},"content":{"rendered":"\n<p><strong>Marketing ng\u00e0y nay \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng sang c\u00f4ng ngh\u1ec7 s\u1ed1. \u0110\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i hi\u1ec7n \u0111\u1ea1i ho\u00e1. Thu\u1eadt ng\u1eef Digital Marketing hay Marketing online c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 ra \u0111\u1eddi. Ng\u00e0nh marketing \u0111\u01b0\u1ee3c m\u1edf ra m\u1ed9t k\u1ec9 nguy\u00ean m\u1edbi nh\u1edd cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 xu h\u01b0\u1edbng Marketing 4.0.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/businessman-pointing-graphs-and-symbols_1232-917-300x214.jpg\" alt=\"Marketing 4.0 1 \" class=\"wp-image-2392\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/businessman-pointing-graphs-and-symbols_1232-917-300x214.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/businessman-pointing-graphs-and-symbols_1232-917-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/businessman-pointing-graphs-and-symbols_1232-917-610x435.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/businessman-pointing-graphs-and-symbols_1232-917-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/businessman-pointing-graphs-and-symbols_1232-917.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa online v\u00e0 offline. Gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang l\u00e0 xu h\u01b0\u1edbng v\u1ec1 <em>Marketing 4.0<\/em>. Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, doanh nghi\u1ec7p ph\u1ea3i thay \u0111\u1ed5i ho\u00e0n to\u00e0n. T\u1eeb c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch nhu c\u1ea7u, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,\u2026 cho ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i.<\/p>\n\n\n\n<p><strong>Marketing 4.0<\/strong> l\u00e0 g\u1eafn li\u1ec1n v\u1edbi Internet. T\u1eeb vi\u1ec7c ch\u1ecdn k\u00eanh \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u0111\u1ebfn th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec Internet ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7n \u0111\u1ea1i. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 quy\u1ec1n l\u1ef1c h\u01a1n. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ed5i m\u1edbi v\u1ec1 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0 duy b\u00e1n h\u00e0ng. Sao cho ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i n\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/business-woman-hand-with-financial-charts-and-laptop-on-the-ta_1232-3515-300x200.jpg\" alt=\"Marketing 4.0 3\" class=\"wp-image-2395\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/business-woman-hand-with-financial-charts-and-laptop-on-the-ta_1232-3515-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/business-woman-hand-with-financial-charts-and-laptop-on-the-ta_1232-3515-610x406.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/business-woman-hand-with-financial-charts-and-laptop-on-the-ta_1232-3515-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/business-woman-hand-with-financial-charts-and-laptop-on-the-ta_1232-3515.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Ti\u00eau bi\u1ec3u l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb Marketing 4P g\u1ed3m c\u00f3 Product, Price,Promotion, Place sang 4C. \u1ede Marketing 4C c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng \u1ee9ng sau \u0111\u00e2y:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co-creation<\/strong> <\/h2>\n\n\n\n<p>D\u1ef1a v\u00e0o ki\u1ebfn th\u1ee9c, nhu c\u1ea7u v\u00e0 s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1o n\u00ean ngu\u1ed3n th\u00f4ng tin cho c\u00e1c doanh nghi\u1ec7p. Y\u1ebfu t\u1ed1 n\u00e0y d\u1ec5 th\u1ea5y nh\u1ea5t \u1edf c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7. C\u00e1c doanh nghi\u1ec7p n\u00e0y ch\u1ecdn l\u1ecdc nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 h\u1eefu \u00edch. Nh\u1edd \u0111\u00f3 h\u1ecd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Currency<\/strong> <\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng linh ho\u1ea1t. L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 Grab hay Uber. \u0110\u1ecbnh gi\u00e1 c\u1ee7a m\u1ed7i chuy\u1ebfn \u0111i \u1edf m\u1ed7i th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau, tu\u1ef3 theo nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. N\u1ebfu c\u1ea7u l\u1edbn h\u01a1n cung th\u00ec gi\u00e1 s\u1ebd t\u0103ng l\u00ean ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i. C\u0169ng nh\u01b0 ch\u00fang ta c\u00f3 th\u1ec3 bi\u1ebft, chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 l\u00fac n\u00e0o c\u0169ng th\u1ea5p h\u01a1n chi ph\u00ed t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. Th\u1ebf n\u00ean m\u00f4 h\u00ecnh gi\u00e1 theo Currency kh\u00e1 th\u00fa v\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Community (K\u00edch ho\u1ea1t c\u1ed9ng \u0111\u1ed3ng) <\/strong><\/h2>\n\n\n\n<p>C\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a v\u00e0o s\u1ef1 ti\u1ebfp c\u1eadn t\u1edbi nhu c\u1ea7u c\u1ee7a c\u1ed9ng \u0111\u1ed3ng n\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng \u0111\u00f3n nh\u1eadn h\u01a1n. C\u1ed9ng \u0111\u1ed3ng n\u00e0y s\u1ebd t\u1ea1o n\u00ean nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111\u1ea7u ti\u00ean v\u00e0 lan truy\u1ec1n \u0111\u1ebfn c\u00e1c c\u1ed9ng \u0111\u1ed3ng kh\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conversation (Th\u1ea3o lu\u1eadn) <\/strong><\/h2>\n\n\n\n<p>D\u1ef1a v\u00e0o vi\u1ec7c th\u1ea3o lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00f4 t\u00ecnh c\u0169ng l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p. Nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ea3o lu\u1eadn v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u1edbi nhau v\u1ec1 s\u1ea3n ph\u1ea9m cho nh\u1eefng ng\u01b0\u1eddi xung quanh h\u1ecd. C\u0169ng l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/hands-people-woman-working-300x200.jpg\" alt=\"Marketing 4.0 2\" class=\"wp-image-2394\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/hands-people-woman-working-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/hands-people-woman-working-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/hands-people-woman-working.jpg 525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u01b0 th\u1ebf n\u00e0y, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng mu\u1ed1n d\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7. Thay v\u00e0o \u0111\u00f3, mu\u1ed1n ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ea7n thay \u0111\u1ed5i c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing th\u00e0nh <a href=\"https:\/\/adsplus.vn\/\">Marketing 4.0<\/a> \u0111\u1ec3 th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng. Adsplus ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng nh\u00e9!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing ng\u00e0y nay \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng sang c\u00f4ng ngh\u1ec7 s\u1ed1. \u0110\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i hi\u1ec7n \u0111\u1ea1i ho\u00e1. Thu\u1eadt ng\u1eef Digital Marketing hay Marketing online c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 ra \u0111\u1eddi. Ng\u00e0nh marketing \u0111\u01b0\u1ee3c m\u1edf ra m\u1ed9t k\u1ec9 nguy\u00ean m\u1edbi nh\u1edd cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 xu h\u01b0\u1edbng Marketing 4.0. H\u00ecnh th\u1ee9c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xu h\u01b0\u1edbng Marketing 4.0 trong th\u1eddi \u0111\u1ea1i s\u1ed1 (ph\u1ea7n 1)<\/title>\n<meta name=\"description\" content=\"V\u1edbi mong mu\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1eddi \u0111\u1ea1i Marketing 4.0 v\u1ec1 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch nhu c\u1ea7u, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng Marketing 4.0 trong th\u1eddi \u0111\u1ea1i s\u1ed1 (ph\u1ea7n 1)\" \/>\n<meta property=\"og:description\" content=\"V\u1edbi mong mu\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1eddi \u0111\u1ea1i Marketing 4.0 v\u1ec1 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch nhu c\u1ea7u, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-04T06:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-04T04:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/04\/hands-people-woman-working.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1\",\"url\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1\",\"name\":\"Xu h\u01b0\u1edbng Marketing 4.0 trong th\u1eddi \u0111\u1ea1i s\u1ed1 (ph\u1ea7n 1)\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2018-04-04T06:06:00+00:00\",\"dateModified\":\"2023-05-04T04:02:01+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"V\u1edbi mong mu\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1eddi \u0111\u1ea1i Marketing 4.0 v\u1ec1 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch nhu c\u1ea7u, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-4-0-trong-thoi-dai-so-phan-1#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xu h\u01b0\u1edbng marketing trong th\u1eddi \u0111\u1ea1i s\u1ed1 &#8211; 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