{"id":23970,"date":"2021-10-15T08:30:00","date_gmt":"2021-10-15T01:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=23970"},"modified":"2023-08-14T14:27:24","modified_gmt":"2023-08-14T07:27:24","slug":"33-thuat-ngu-thong-dung-trong-facebook-ads","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/33-thuat-ngu-thong-dung-trong-facebook-ads","title":{"rendered":"33 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Facebook Ads"},"content":{"rendered":"\n<p>M\u1eb7c d\u00f9 c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn r\u1ea5t cao, nh\u01b0ng Facebook Ads c\u0169ng r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u00e0m ch\u1ee7. M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u khi\u1ebfn <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook Ads<\/strong><\/a> kh\u00f3 ki\u1ec3m so\u00e1t \u0111\u00f3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c kh\u00e1i ni\u1ec7m thu\u1eadt ng\u1eef qu\u1ea3ng c\u00e1o v\u00e0 Marketing m\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u. \u0110\u1ec3 t\u1eeb \u0111\u00f3 vi\u1ec7c ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/thuat-ngu-facebook-ads.png\" alt=\"thu\u1eadt ng\u1eef facebook\" class=\"wp-image-24026\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/thuat-ngu-facebook-ads.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/thuat-ngu-facebook-ads-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/thuat-ngu-facebook-ads-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>C\u00e1c thu\u1eadt ng\u1eef Facebook xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i \u0111\u00f4i khi c\u00f3 th\u1ec3 kh\u00f3 hi\u1ec3u. H\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 thu\u1eadt ng\u1eef qu\u1ea3ng c\u00e1o quan tr\u1ecdng c\u0169ng c\u00f3 nh\u1eefng t\u1eeb vi\u1ebft t\u1eaft ri\u00eang m\u00e0 b\u1ea1n c\u1ea7n nh\u1edb. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c thu\u1eadt ng\u1eef Facebook Ads m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/strong><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 33 thu\u1eadt ng\u1eef <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook Ads<\/strong><\/a> quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u00f3 l\u00e3i. Ch\u00fang \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea b\u00ean d\u01b0\u1edbi theo th\u1ee9 t\u1ef1 b\u1ea3ng ch\u1eef c\u00e1i:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>A<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Add to Cart (ATC) &#8211; Th\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n th\u00eam v\u00e0o gi\u1ecf h\u00e0ng \u0111\u01b0\u1ee3c Facebook Pixel theo d\u00f5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Average Order Value (AOV) &#8211; Gi\u00e1 tr\u1ecb \u0111\u1eb7t h\u00e0ng trung b\u00ecnh <\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb \u0111\u00f4 la trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n \u0111\u1eb7t h\u00e0ng ho\u1eb7c giao d\u1ecbch b\u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng doanh thu v\u1edbi t\u1ed5ng s\u1ed1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng. AOV l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n theo d\u00f5i. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00c2n h\u1ea1n<\/strong><\/h4>\n\n\n\n<p>Facebook th\u01b0\u1eddng xuy\u00ean mang \u0111\u1ebfn c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00e1c \u01b0u \u0111\u00e3i s\u1ebd \u1edf d\u1ea1ng m\u00e3 khuy\u1ebfn m\u00e3i v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c m\u00e3 n\u00e0y n\u1ebfu chi ti\u00eau \u0111\u1ebfn m\u1ed9t ng\u01b0\u1ee1ng nh\u1ea5t \u0111\u1ecbnh. Th\u00f4ng th\u01b0\u1eddng c\u00e1c t\u1ef7 l\u1ec7 s\u1ebd l\u00e0 <strong>x2, x3<\/strong> th\u1eadm ch\u00ed l\u00e0 <strong>x6<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>B<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bottom of Funnel (BOFU) &#8211; Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng trong quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h4>\n\n\n\n<p>Trong giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea1n. Tuy nhi\u00ean, h\u1ecd c\u1ea7n m\u1ed9t s\u1ed1 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>BM<\/strong><\/h4>\n\n\n\n<p>BM hay Business Manager l\u00e0 t\u00e0i kho\u1ea3n m\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o v\u00e0 Fanpage. C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i t\u00e0i kho\u1ea3n BM kh\u00e1c nhau, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i BM ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<ul>\n<li>BM5: l\u00e0 TKDN t\u1ea1o \u0111\u01b0\u1ee3c 5 TKQC<\/li>\n\n\n\n<li>BM30: l\u00e0 TKDN t\u1ea1o \u0111\u01b0\u1ee3c 30 TKQC<\/li>\n\n\n\n<li>BM80: l\u00e0 TKDN t\u1ea1o \u0111\u01b0\u1ee3c 80 TKQC<\/li>\n\n\n\n<li>BM250: l\u00e0 TKDN t\u1ea1o \u0111\u01b0\u1ee3c 250 TKQC<\/li>\n\n\n\n<li>BM2500: l\u00e0 TKDN t\u1ea1o \u0111\u01b0\u1ee3c 2500 TKQC<\/li>\n\n\n\n<li>BM50: l\u00e0 TKDN c\u00f3 ng\u01b0\u1ee1ng chi ti\u00eau gi\u1edbi h\u1ea1n l\u00e0 50 USD\/ 1 ng\u00e0y<\/li>\n\n\n\n<li>BM350: l\u00e0 TKDN c\u00f3 ng\u01b0\u1ee1ng chi ti\u00eau gi\u1edbi h\u1ea1n l\u00e0 350 USD\/ 1 ng\u00e0y<\/li>\n<\/ul>\n\n\n\n<p>***&nbsp;<em>TKDN: T\u00e0i kho\u1ea3n doanh nghi\u1ec7p<\/em>\/&nbsp;<em>TKQC: T\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>C<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Campaign Budget Optimization (CBO) &#8211; T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn cho ph\u00e9p Facebook t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ph\u00e2n ph\u1ed1i ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. T\u00ednh n\u0103ng n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 qu\u1ea3ng c\u00e1o trong chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 v\u1edbi ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Click-Through Rate (CTR)&nbsp;&#8211; T\u1ef7 l\u1ec7 nh\u1ea5p<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3. Con s\u1ed1 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng s\u1ed1 l\u1ea7n nh\u1ea5p v\u1edbi t\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o. \u0110\u1eb7c bi\u1ec7t, CTR c\u00f2n quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conversion rate (CVR) &#8211; T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n tr\u0103m nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh b\u00e1n h\u00e0ng. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng s\u1ed1 l\u1ea7n b\u00e1n h\u00e0ng (chuy\u1ec3n \u0111\u1ed5i) v\u1edbi t\u1ed5ng s\u1ed1 l\u1ea7n nh\u1ea5p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conversion rate optimization (CRO) &#8211; T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i <\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cost Per Click (CPC) &#8211; Chi ph\u00ed trung b\u00ecnh c\u1ee7a m\u1ed9t l\u1ea7n nh\u1ea5p<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cost Per Engagement (CPE) &#8211; Chi ph\u00ed m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 chi ph\u00ed trung b\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o cho t\u1ed5ng s\u1ed1 l\u1ea7n t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cost Per Thousand Impressions (CPM) &#8211; Gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb<\/strong><\/h4>\n\n\n\n<p>Chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho m\u1ed9t ngh\u00ecn ng\u01b0\u1eddi. CPM \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 chi ph\u00ed c\u1ee7a chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cost per action (CPA) &#8211; Chi ph\u00ed m\u1ed7i h\u00e0nh \u0111\u1ed9ng<\/strong><\/h4>\n\n\n\n<p>Chi ph\u00ed trung b\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng tr\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1edbi t\u1ed5ng s\u1ed1 h\u00e0nh \u0111\u1ed9ng \u0111\u00e3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cost per purchase (CPP) &#8211; Chi ph\u00ed m\u1ed7i l\u1ea7n mua h\u00e0ng <\/strong><\/h4>\n\n\n\n<p>Chi ph\u00ed trung b\u00ecnh c\u1ee7a m\u1ed9t l\u1ea7n mua h\u00e0ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y th\u00f4ng qua qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o v\u1edbi t\u1ed5ng s\u1ed1 l\u1ea7n mua.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cross-Sell (XS) &#8211; B\u00e1n ch\u00e9o <\/strong><\/h4>\n\n\n\n<p>M\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. XS d\u00f9ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan ho\u1eb7c b\u1ed5 sung cho s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a m\u00ecnh. Facebook cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n k\u00e8m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ed9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Custom Audience (CA) &#8211; \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh <\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u1ecba ch\u1ec9 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. \u0110\u1ec3 t\u1ea1o \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh, b\u1ea1n s\u1ebd c\u1ea7n t\u1ea3i danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00ean Facebook.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Customer Lifetime Value (CLTV \/ LTV) &#8211; Gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng <\/strong><\/h4>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 cung c\u1ea5p d\u1ef1 \u0111o\u00e1n v\u1ec1 t\u1ed5ng l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. CLTV r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh s\u1ed1 ti\u1ec1n b\u1ea1n c\u00f3 th\u1ec3 chi tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ch\u1ea1y b\u00f9ng<\/strong><\/h4>\n\n\n\n<p>&#8220;Ch\u1ea1y b\u00f9ng&#8221; c\u00f3 ngh\u0129a l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng thanh to\u00e1n chi ph\u00ed cho Facebook. Th\u1ef1c tr\u1ea1ng n\u00e0y di\u1ec5n ra do t\u1eadn d\u1ee5ng l\u1ed7 h\u1ecfng c\u1ee7a Facebook l\u00e0 &#8216;ch\u1ea1y tr\u01b0\u1edbc tr\u1ea3 sau&#8217;. C\u00e1c t\u00e0i kho\u1ea3n &#8216;ch\u1ea1y b\u00f9ng&#8217; \u0111\u01b0\u1ee3c xem l\u00e0 vi ph\u1ea1m ch\u00ednh s\u00e1ch c\u1ee7a Facebook v\u00e0 s\u1ebd b\u1ecb ng\u01b0ng ch\u1ea1y. Th\u1eadm ch\u00ed, c\u00e1c t\u00e0i kho\u1ea3n n\u00e0y th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 b\u1ecb x\u1eed l\u00fd do vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1016\" height=\"679\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-46.png\" alt=\"thu\u1eadt ng\u1eef facebook ads\" class=\"wp-image-23971\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-46.png 1016w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-46-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-46-768x513.png 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/cpas-facebook-la-gi-lam-the-nao-de-bat-dau-cpas-tren-facebook\/\">CPAS Facebook l\u00e0 g\u00ec ? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u CPAS tr\u00ean Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/6-nguyen-tac-thiet-ke-anh-quang-cao-facebook-cho-moi-nguoi-dung\/\">6 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf \u1ea3nh qu\u1ea3ng c\u00e1o Facebook cho m\u1ecdi ng\u01b0\u1eddi d\u00f9ng<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>D<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Down-sell (DS) &#8211; B\u00e1n gi\u1ea3m gi\u00e1 <\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m r\u1ebb h\u01a1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd mu\u1ed1n t\u1eeb b\u1ecf vi\u1ec7c mua s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd quan t\u00e2m ban \u0111\u1ea7u. M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c gi\u1ea3m gi\u00e1 l\u00e0 \u0111\u1ea3m b\u1ea3o thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c \u00edt l\u1ee3i nhu\u1eadn h\u01a1n t\u1eeb l\u1ea7n b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dynamic Product Ads (DPA) &#8211; Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ed9ng <\/strong><\/h4>\n\n\n\n<p>M\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o Facebook t\u1ef1 \u0111\u1ed9ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd c\u1ea7n t\u1ea3i danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00ean Facebook \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>I<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Initiate Checkout (IC) &#8211; Th\u00f4ng tin thanh to\u00e1n<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng th\u00f4ng tin thanh to\u00e1n \u0111\u01b0\u1ee3c Facebook Pixel theo d\u00f5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>L<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Landing Page (LP) &#8211; Trang \u0110\u00edch<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trang d\u00e0nh ri\u00eang tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Landing Page Views (LPV) &#8211; S\u1ed1 l\u1ea7n xem trang \u0111\u00edch <\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 s\u1ed1 l\u1ea7n trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xem b\u1edfi ai \u0111\u00f3 \u0111\u00e3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lookalike Audience (LAL \/ LAA \/ LLA) &#8211;  \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a m\u00ecnh. Th\u00f4ng qua c\u00e1ch s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh hi\u1ec7n c\u00f3. \u0110\u1ed1i t\u01b0\u1ee3ng gi\u1ed1ng nhau bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>M<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Middle of Funnel (MOFU) &#8211; giai \u0111o\u1ea1n gi\u1eefa c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h4>\n\n\n\n<p>T\u1ea1i \u0111\u00e2y, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>O<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One-click upsell (OCU) &#8211; B\u00e1n th\u00eam b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t <\/strong><\/h4>\n\n\n\n<p>M\u1ed9t lo\u1ea1i phi\u1ebfu mua h\u00e0ng b\u00e1n l\u1ea1i cho kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb th\u00eam c\u00e1c m\u1eb7t h\u00e0ng b\u1ed5 sung v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One-time offer (OTO) &#8211; Phi\u1ebfu mua h\u00e0ng m\u1ed9t l\u1ea7n <\/strong><\/h4>\n\n\n\n<p>M\u1ed9t lo\u1ea1i phi\u1ebfu mua h\u00e0ng b\u00e1n l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u00e1c v\u1edbi OCU. Trong \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb th\u00eam c\u00e1c m\u1eb7t h\u00e0ng b\u1ed5 sung v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd. Nh\u01b0ng n\u00f3 ch\u1ec9 t\u1ed3n t\u1ea1i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>P<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Page Post Engagement (PPE) &#8211; M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u00e0i \u0111\u0103ng tr\u00ean trang <\/strong><\/h4>\n\n\n\n<p>M\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch m\u00e0 khi \u0111\u01b0\u1ee3c ch\u1ecdn s\u1ebd y\u00eau c\u1ea7u Facebook c\u1ed1 g\u1eafng t\u00ecm nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>R<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Retargeting (RT) &#8211; Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i <\/strong><\/h4>\n\n\n\n<p>T\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh theo qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung kh\u00e1c nhau. \u0110\u1eb7c bi\u1ec7t d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3. \u0110\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i tr\u00ean Facebook. B\u1ea1n s\u1ebd c\u1ea7n \u0111\u1eb7t Facebook Pixel tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Return on Investment (ROI) &#8211; L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 <\/strong><\/h4>\n\n\n\n<p>L\u1ee3i t\u1ee9c t\u1ed5ng th\u1ec3 v\u1ec1 s\u1ed1 ti\u1ec1n, th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Return on ad spend (ROAS) &#8211; L\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o<\/strong><\/h4>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u qu\u1ea3ng c\u00e1o quan tr\u1ecdng nh\u1ea5t. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u1ec3 t\u00ednh ROAS, h\u00e3y chia t\u1ed5ng doanh thu do chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ea1o ra v\u1edbi s\u1ed1 ti\u1ec1n chi ti\u00eau cho chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Refund<\/strong><\/h4>\n\n\n\n<p>Facebook s\u1ebd ho\u00e0n l\u1ea1i ti\u1ec1n qu\u1ea3ng c\u00e1o cho m\u1ed9t s\u1ed1 t\u00e0i kho\u1ea3n \u0111\u00e3 chi ti\u1ec1n qu\u1ea3ng c\u00e1o theo ph\u01b0\u01a1ng th\u1ee9c n\u00e0o \u0111\u00f3. V\u00e0 th\u00f4ng th\u01b0\u1eddng, s\u1ed1 ti\u1ec1n s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n l\u1ea1i cho c\u00e1c t\u00e0i kho\u1ea3n s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ec3 thanh to\u00e1n. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>T<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Top of Funnel (TOFU) &#8211; giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h4>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>U<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Up sell (US) &#8211; B\u00e1n l\u00ean <\/strong><\/h4>\n\n\n\n<p>M\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1eaft h\u01a1n s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang xem x\u00e9t. Facebook cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n th\u00eam b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>V<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Video Views (VV) &#8211; L\u01b0\u1ee3t xem video <\/strong><\/h4>\n\n\n\n<p>S\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o video tr\u00ean Facebook c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xem trong ba gi\u00e2y tr\u1edf l\u00ean.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>View Content (VC) &#8211; Xem N\u1ed9i dung <\/strong><\/h4>\n\n\n\n<p>M\u1ed9t lo\u1ea1i t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Facebook. M\u1ee5c ti\u00eau l\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ebfn m\u1ed9t trang \u0111\u00edch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>VPCS<\/strong><\/h4>\n\n\n\n<p>VPCS hay c\u00f2n g\u1ecdi l\u00e0 Vi ph\u1ea1m ch\u00ednh s\u00e1ch &#8211; m\u1ed9t thu\u1eadt ng\u1eef kh\u00f4ng ch\u00ednh th\u1ee9c c\u1ee7a Facebook. T\u1eeb n\u00e0y xu\u1ea5t hi\u1ec7n do b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c nhi\u1ec1u t\u00e0i kho\u1ea3ng qu\u1ea3ng c\u00e1o Facebook t\u1ea1i Vi\u1ec7t Nam ch\u1ea1y &#8216;b\u00f9ng&#8217;. Hi\u1ec7n nay, v\u1eabn c\u00f2n nhi\u1ec1u t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ch\u1ea1y b\u1ea5t ch\u1ea5p vi ph\u1ea1m ch\u00ednh s\u00e1ch. Do \u0111\u00f3, n\u1ebfu ph\u00e1t hi\u1ec7n, c\u00e1c t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb Facebook ph\u1ea1t th\u1eadm ch\u00ed n\u1eb7ng h\u01a1n l\u00e0 vi ph\u1ea1m ph\u00e1p lu\u1eadt Vi\u1ec7t Nam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Via<\/strong><\/h4>\n\n\n\n<p>Via l\u00e0 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hack t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1eadt. Hi\u1ec7n t\u1ea1i, tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1ed3n t\u1ea1i 3 lo\u1ea1i VIA ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<ul>\n<li><strong>Via Vi\u1ec7t:<\/strong>\u00a0l\u00e0 t\u00e0i kho\u1ea3n Facebook c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c t\u1ea1o t\u1ea1i Vi\u1ec7t Nam<\/li>\n\n\n\n<li><strong>Via Ngo\u1ea1i:\u00a0<\/strong>l\u00e0 t\u00e0i kho\u1ea3n Facebook c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c t\u1ea1o b\u00ean ngo\u00e0i Vi\u1ec7t Nam<\/li>\n\n\n\n<li><strong>Via 2FA:<\/strong>\u00a0l\u00e0 t\u00e0i kho\u1ea3n Facebook b\u1eadt x\u00e1c minh 2 l\u1edbp<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Voi<\/strong><\/h4>\n\n\n\n<p>Voi hay Invoice l\u00e0 m\u1ed9t d\u1ea1ng t\u00e0i kho\u1ea3n doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1ee1ng chi ti\u00eau cao t\u1eeb $20.000 \u0111\u1ebfn $40.000\/ th\u00e1ng. S\u1ed1 ti\u1ec1n chi ti\u00eau s\u1ebd dao \u0111\u1ed9ng v\u1edbi t\u1eebng doanh nghi\u1ec7p v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o uy t\u00edn m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 mang l\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>W<\/strong><\/h2>\n\n\n\n<p>Website Conversion (WC) &#8211; Chuy\u1ec3n \u0111\u1ed5i trang web <\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch. Khi \u0111\u01b0\u1ee3c ch\u1ecdn, <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ed1 g\u1eafng t\u00ecm nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t. B\u1ea1n s\u1ebd c\u1ea7n c\u00e0i \u0111\u1eb7t Facebook Pixel tr\u00ean trang web c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Chuy\u1ec3n \u0111\u1ed5i trang web l\u00e0m m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>33 thu\u1eadt ng\u1eef Facebook Ads s\u1ebd gi\u00fap b\u1ea1n ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch Facebook Ads c\u00f3 l\u00e3i. C\u00e1c thu\u1eadt ng\u1eef Facebook Ads n\u00e0y l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u trong con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh Master trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1eb7c d\u00f9 c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn r\u1ea5t cao, nh\u01b0ng Facebook Ads c\u0169ng r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u00e0m ch\u1ee7. M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u khi\u1ebfn Facebook Ads kh\u00f3 ki\u1ec3m so\u00e1t \u0111\u00f3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c kh\u00e1i ni\u1ec7m thu\u1eadt ng\u1eef qu\u1ea3ng c\u00e1o v\u00e0 Marketing m\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u. \u0110\u1ec3 t\u1eeb \u0111\u00f3 vi\u1ec7c ch\u1ea1y c\u00e1c qu\u1ea3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[915],"tags":[349,1070],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[NEW UPDATE] 33 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Facebook Ads<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 c\u00f3 th\u1ec3 Master trong l\u0129nh v\u1ef1c Facebook Ads b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u th\u1eadt r\u00f5 33 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/33-thuat-ngu-thong-dung-trong-facebook-ads\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[NEW UPDATE] 33 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 c\u00f3 th\u1ec3 Master trong l\u0129nh v\u1ef1c Facebook Ads b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u th\u1eadt r\u00f5 33 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i\" \/>\n<meta property=\"og:url\" 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