{"id":24238,"date":"2021-10-27T15:00:00","date_gmt":"2021-10-27T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=24238"},"modified":"2021-11-01T15:19:16","modified_gmt":"2021-11-01T08:19:16","slug":"cpg-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cpg-la-gi","title":{"rendered":"CPG l\u00e0 g\u00ec ? C\u00e1c c\u00e1ch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p CPG"},"content":{"rendered":"\n<p>CPG l\u00e0 g\u00ec ? CPG \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>Marketing<\/strong><\/a> m\u1edbi tinh vi, mang t\u00ednh d\u1ef1 \u0111o\u00e1n v\u00e0 c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh. Chi\u1ebfn d\u1ecbch n\u00e0y hi\u1ec7n \u0111ang cho ph\u00e9p c\u00e1c Marketer c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng m\u1edbi c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CPG.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/cpg-la-gi.png\" alt=\"cpg l\u00e0 g\u00ec\" class=\"wp-image-24366\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/cpg-la-gi.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/cpg-la-gi-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/cpg-la-gi-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CPG l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>CPG l\u00e0 g\u00ec ? B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng H\u00e0ng h\u00f3a \u0111\u00f3ng g\u00f3i ti\u00eau d\u00f9ng (CPG) hay H\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) l\u00e0 m\u1ed9t. \u0110\u00e2y l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n nhanh ch\u00f3ng v\u1edbi chi ph\u00ed kh\u00e1 th\u1ea5p. <\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng trong CPG l\u00e0 g\u00ec ? M\u1ed9t s\u1ed1 ng\u00e0nh c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i, \u0111\u1ed3 u\u1ed1ng, \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh v\u00e0 m\u1ed9t s\u1ed1 h\u00e0ng ti\u00eau d\u00f9ng kh\u00e1c. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>N\u1ed9i dung ch\u00ednh<\/strong><\/h2>\n\n\n\n<ul><li>Kho\u1ea3ng 80% CEO \u0111ang t\u00ecm c\u00e1ch Marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p.<\/li><li>Marketing theo h\u01b0\u1edbng d\u1eef li\u1ec7u tr\u00ean quy m\u00f4 l\u1edbn c\u00f3 th\u1ec3 mang l\u1ea1i s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00f3. C\u00e1c c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i (CPG) c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh thu thu\u1ea7n t\u1eeb 3% \u0111\u1ebfn 5%. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 Marketing t\u1eeb 10% \u0111\u1ebfn 20%.<\/li><li>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c c\u00f4ng ty CPG c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 AI. C\u00e1c c\u00f4ng ty l\u00fac n\u00e0y c\u1ea7n m\u1ed9t c\u00e1i nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 Marketing ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u2014 m\u1ecdi l\u00fac.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c c\u00f4ng ty CPG ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>Sau m\u1ed9t n\u0103m qu\u00e1 nhi\u1ec1u th\u00e1ch th\u1ee9c v\u00e0 kh\u00f3 kh\u0103n m\u1edbi m\u1ecdi ng\u00e0nh n\u00f3i chung v\u00e0 CPG n\u00f3i ri\u00eang. C\u00e1c Marketer h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i (CPG) \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng tr\u00ean m\u1ee9c trung b\u00ecnh trong b\u00ecnh th\u01b0\u1eddng ti\u1ebfp theo ?<\/p>\n\n\n\n<p>Theo nh\u01b0 m\u1ed9t nghi\u00ean c\u1ee9u, m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp c\u1ee7a E-commerce hi\u1ec7n v\u1eabn cao h\u01a1n 35% so v\u1edbi m\u1ee9c tr\u01b0\u1edbc COVID-19. B\u00ean c\u1ea1nh \u0111\u00f3 h\u01a1n 1\/3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c chuy\u1ec3n \u0111\u1ed5i c\u00e1ch mua s\u1eafm qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn thay v\u00ec tr\u1ef1c ti\u1ebfp. Th\u00e1ch th\u1ee9c cho c\u00e1c Marketer l\u00e0 c\u00f3 th\u1eadt b\u00ean c\u1ea1nh c\u00e1c k\u1ef3 v\u1ecdng r\u1ea5t cao. Hi\u1ec7n \u200bg\u1ea7n 80% \u200bc\u00e1c CEO cho bi\u1ebft h\u1ecd \u0111ang t\u00ecm ki\u1ebfm c\u00e1c CMO t\u00e0i n\u0103ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u00e2u l\u00e0 nhi\u1ec7m v\u1ee5 cho c\u00e1c CMO trong ng\u00e0nh CPG l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a c\u00e1c CMO l\u00e0 r\u1ea5t r\u00f5 r\u00e0ng. \u0110\u00f3 l\u00e0 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7y tham v\u1ecdng c\u1ee7a c\u00e1c c\u00f4ng ty. Do \u0111\u00f3, \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau th\u00ec n\u00f3 c\u00f2n \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn d\u1ecbch Marketing ph\u1ee9c t\u1ea1p h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf c\u00f2n ph\u1ea3i mang t\u00ednh d\u1ef1 \u0111o\u00e1n v\u00e0 t\u00f9y ch\u1ec9nh cao h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n nh\u01b0 hi\u1ec7n nay. C\u00e1c chi\u1ebfn d\u1ecbch Marketing CPG y\u00eau c\u1ea7u m\u1ed9t c\u00e1ch ch\u01a1i kh\u00e1c v\u1edbi c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 c\u00f4ng c\u1ee5 m\u1edbi m\u00e0 \u00edt ng\u01b0\u1eddi ch\u01b0a ho\u00e0n to\u00e0n th\u00e0nh th\u1ea1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>M\u1eb7c d\u00f9 ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng, c\u00e1ch k\u1ec3 chuy\u1ec7n m\u1ea1nh m\u1ebd, c\u1ed9ng h\u01b0\u1edfng v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/strong><\/h4>\n\n\n\n<p>Nh\u01b0ng c\u00e1c Marketer hi\u1ec7n \u0111ang c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch tr\u00ean quy m\u00f4 l\u1edbn \u0111\u1ec3 b\u1ebb kh\u00f3a m\u00e3. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00e1c Marketer c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c nh\u1eaf. Kh\u00f4ng nh\u1eefng th\u1ebf \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Nh\u01b0 m\u1ed9t CEO c\u1ee7a CPG \u0111\u00e3 n\u00f3i. &#8220;Ch\u00fang ta hi\u1ec7n \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi l\u00e0 n\u01a1i ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 c\u1ea3 hai ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan t\u00f9y ch\u1ec9nh. \u0110\u00e2y l\u00e0 l\u00fac m\u00e0 ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi, chi ti\u1ebft, theo h\u01b0\u1edbng d\u1eef li\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.\u201d Tr\u00ean th\u1ef1c t\u1ebf, 2\/3 c\u00f4ng ty CPG cho bi\u1ebft h\u1ecd \u0111\u00e3 \u0111\u1eb7t ho\u1ea1t \u0111\u1ed9ng Marketing theo h\u01b0\u1edbng d\u1eef li\u1ec7u l\u00ean h\u00e0ng \u0111\u1ea7u trong chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"569\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-116-1024x569.png\" alt=\"cpg l\u00e0 g\u00ec\" class=\"wp-image-24245\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-116-1024x569.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-116-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-116-768x427.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-116.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>CPG l\u00e0 g\u00ec ? C\u00e1c c\u00e1ch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p CPG l\u00e0 g\u00ec ?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nhi\u1ec1u c\u00f4ng ty CPG hi\u1ec7n v\u1eabn ch\u01b0a b\u1ebb kh\u00f3a \u0111\u01b0\u1ee3c m\u00e3<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c n\u00e0y s\u1ebd khi\u1ebfn h\u1ecd kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng tr\u00ean quy m\u00f4 l\u1edbn t\u1eeb <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Marketing<\/strong><\/a> theo h\u01b0\u1edbng d\u1eef li\u1ec7u. M\u1eb7c d\u00f9 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 t\u1eadn d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 kh\u00e1c m\u1ed9t c\u00e1ch th\u00e0nh th\u1ea1o. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng Marketing cho c\u00e1c ph\u00e2n kh\u00fac ho\u1eb7c s\u00e1ng ki\u1ebfn kh\u00e1c nhau. Nh\u01b0ng nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y kh\u00f4ng \u0111\u1ee7 s\u1ee9c lan t\u1ecfa \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Tuy nhi\u00ean, n\u00f3 l\u1ea1i kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ed9t s\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch ch\u00ednh.<\/p>\n\n\n\n<p>\u200bChi\u1ebfn d\u1ecbch Marketing c\u1ee7a b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 b\u1ec1n v\u1eefng cho c\u00f4ng ty. Kh\u00f4ng nh\u1eefng th\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean Marketing\u200b ph\u1ea3i chi ti\u1ebft, t\u1eadp trung. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 quy m\u00f4 ph\u1ea3i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean to\u00e0n b\u1ed9 c\u00f4ng ty. Chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ph\u1ea3i cung c\u1ea5p \u201cth\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00f4ng nh\u1eefng th\u1ebf c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00f2n \u0111\u1ebfn v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u1edf \u0111\u00fang n\u01a1i \u2014 m\u1ecdi l\u00fac\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nhi\u1ec1u doanh nghi\u1ec7p kh\u00f3 kh\u0103n \u0111\u1ec3 thay \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n<p>Nhi\u1ec1u c\u00f4ng ty CPG v\u1eabn ch\u01b0a th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung y\u00eau c\u1ea7u. B\u1edfi v\u00ec h\u1ea7u h\u1ebft \u0111\u00f2i h\u1ecfi m\u1ed9t b\u01b0\u1edbc thay \u0111\u1ed5i kh\u00f3 kh\u0103n trong c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c Marketing ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong k\u1ef7 nguy\u00ean Marketing CPG ti\u1ebfp theo n\u00e0y, c\u00e1c c\u00f4ng ty s\u1ebd ph\u1ea3i l\u00e0m m\u1ed9t s\u1ed1 vi\u1ec7c. V\u1eady li\u1ec7u c\u00e1c y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p CPG l\u00e0 g\u00ec ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>X\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c n\u00e0y c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 nh\u1eadp \u0111\u1ee7 t\u00edn hi\u1ec7u v\u00e0 d\u1eef li\u1ec7u. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u m\u00e0 c\u00f2n d\u1ef1 \u0111o\u00e1n c\u00e1c d\u1ef1 \u0111\u1ecbnh t\u01b0\u01a1ng lai. Sau \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Marketing v\u00e0 ph\u00e2n t\u00edch ti\u00ean ti\u1ebfn. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, c\u00e1c c\u1eadp nh\u1eadt m\u1ed7i tu\u1ea7n c\u1ea7n \u0111\u01b0\u1ee3c cung c\u1ea5p l\u1ea1i cho c\u00f4ng c\u1ee5 n\u00e0y. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng. Kh\u00f4ng ch\u1ec9 th\u1ebf n\u00f3 c\u00f2n cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i v\u1edbi c\u00f4ng ty. V\u00ed d\u1ee5 nh\u01b0 k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u, ph\u00e2n b\u1ed5 chi ti\u00eau, chi\u1ebfn d\u1ecbch ti\u00eau c\u1ef1c v\u00e0 k\u00edch ho\u1ea1t lu\u00f4n ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u00f2i h\u1ecfi c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch Marketing m\u1edbi. L\u00fac n\u00e0y c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn d\u1eef li\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 b\u1ed5 sung. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 s\u1ef1 ch\u1ea5p nh\u1eadn trong to\u00e0n t\u1ed5 ch\u1ee9c v\u1ec1 t\u00e2m l\u00fd th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc h\u1ecfi nhanh ch\u00f3ng, nhanh nh\u1eb9n. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c Marketing. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khai th\u00e1c nhu c\u1ea7u: S\u1eed d\u1ee5ng AI \u1edf nhi\u1ec1u c\u1ea5p \u0111\u1ed9<\/strong><\/h2>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 t\u1ea1o ra lo\u1ea1i m\u00f4 h\u00ecnh Marketing hi\u1ec7n \u0111\u1ea1i n\u00e0y. M\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty CPG mu\u1ed1n n\u1eafm b\u1eaft th\u00e0nh c\u00f4ng tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng. Nh\u1eefng c\u00f4ng ty \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n t\u1ed1t ho\u1ea1t \u0111\u1ed9ng Marketing theo h\u01b0\u1edbng d\u1eef li\u1ec7u tr\u00ean quy m\u00f4 l\u1edbn. \u0110\u1ec3 t\u1eeb \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb b\u00e1n h\u00e0ng r\u00f2ng t\u1eeb 3% \u0111\u1ebfn 5%. Kh\u00f4ng nh\u1eefng th\u1ebf m\u00e0 c\u00f4ng ty c\u00f2n mong mu\u1ed1n gia t\u0103ng hi\u1ec7u qu\u1ea3 Marketing t\u1eeb 10% \u0111\u1ebfn 20%. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty c\u00f2n \u0111\u1ed1i m\u1eb7t v\u1edbi 3 th\u00e1ch th\u1ee9c kh\u00e1c nhau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ed1i t\u01b0\u1ee3ng v\u0129 m\u00f4 so v\u1edbi c\u01a1 h\u1ed9i vi m\u00f4 <\/strong><\/h3>\n\n\n\n<p>C\u00e1c c\u00f4ng ty CPG th\u01b0\u1eddng t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0o m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean di\u1ec7n r\u1ed9ng. Trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 chuy\u1ec3n \u0111\u1ed9ng nhanh ng\u00e0y nay, c\u00e1c Marketer c\u00f3 m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e1ng kinh ng\u1ea1c d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t chi ti\u1ebft trong t\u1ea7m tay c\u1ee7a h\u1ecd. M\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i theo c\u00e1ch c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Thay v\u00ec ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t trong m\u1ed9t nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3. CPG hi\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n m\u1ed9t bi\u1ec3n th\u00f4ng tin th\u00e0nh nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 t\u00ednh h\u00e0nh \u0111\u1ed9ng v\u00e0 t\u1eadp trung h\u01a1n. Kh\u00f4ng ch\u1ec9 th\u1ebf c\u00e1c Marketer hi\u1ec7n \u0111\u1ea1i c\u0169ng c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh x\u00e1c h\u01a1n bao gi\u1edd h\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1ch v\u00e0 n\u01a1i c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"978\" height=\"586\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-117.png\" alt=\"cpg l\u00e0 g\u00ec\" class=\"wp-image-24246\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-117.png 978w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-117-300x180.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-117-768x460.png 768w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><figcaption>CPG l\u00e0 g\u00ec ? C\u00e1c c\u00e1ch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p CPG l\u00e0 g\u00ec ?<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/millennials-vs-gen-z-7-diem-khac-biet-trong-cach-marketing\/\"><strong>Millennials vs Gen Z: 7 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong c\u00e1ch Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/niem-tin-gioi-han-yeu-to-hinh-thanh-ky-nang-marketing-quan-trong\/\"><strong>Ni\u1ec1m tin gi\u1edbi h\u1ea1n \u2013 Y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh k\u1ef9 n\u0103ng Marketing quan tr\u1ecdng<\/strong><\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>X\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 AI<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. C\u00e1c c\u00f4ng ty c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u00e2ng cao \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 m\u00e1y h\u1ecdc. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i AI \u0111ang li\u00ean t\u1ee5c tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec ch\u1ebf \u0111\u1ed9 xem 360 \u0111\u1ed9 v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c k\u00eanh hi\u1ec7n \u0111ang tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. M\u1ed9t trong nh\u1eefng l\u00fd do \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 v\u00e0o n\u0103m 2023, c\u00e1c Marketer s\u1ebd kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cookie tr\u00ean tr\u00ecnh duy\u1ec7t Chrome c\u1ee7a Google n\u1eefa. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u200bt\u01b0\u01a1ng lai kh\u00f4ng c\u00f3 cookie\u201d.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 cookie \u0111\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n ph\u1ea3i t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h4>\n\n\n\n<p>C\u00e1c c\u00f4ng ty CPG tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng th\u1ec3 thu th\u1eadp v\u00e0 k\u00edch ho\u1ea1t d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean quy m\u00f4 l\u1edbn. L\u00fd do \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 v\u00ec h\u1ecd kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u01b0 c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 Netflix ho\u1eb7c Spotify l\u00e0m.<\/p>\n\n\n\n<p>Trong nhi\u1ec1u n\u0103m, h\u1ecd \u0111\u00e3 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng n\u00e0y. Tuy nhi\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u CPG hi\u1ec7n ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba<\/strong><\/h4>\n\n\n\n<p>Do \u0111\u00f3 \u0111\u00e2y l\u00e0 l\u00fac h\u1ecd s\u1ebd c\u1ea7n ph\u1ea3i quy\u1ebft \u0111\u1ecbnh s\u1ed1 ti\u1ec1n h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0. \u0110\u00e2y l\u00e0 l\u00fac h\u1ecd c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a \u201cb\u00ean kh\u00f4ng\u201d. \u0110\u00e2y l\u00e0 th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb r\u00f5 r\u00e0ng v\u1edbi c\u00f4ng ty. M\u1ed9t trong s\u1ed1 \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp t\u1edbi l\u00e0 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng th\u00f4ng tin. Ph\u1ea7n l\u1edbn c\u00e1c th\u00f4ng tin s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3 trong h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00f4ng ty. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a danh m\u1ee5c. M\u1eb7c d\u00f9 ch\u00fang r\u1ea5t \u0111a d\u1ea1ng nh\u01b0ng hi\u1ec7n kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u1eady c\u00e1c n\u1ec1n t\u1ea3ng c\u0169ng s\u1ebd y\u00eau c\u1ea7u cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin r\u1eb1ng th\u00f4ng tin n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nh\u1eefng c\u00e1ch an to\u00e0n.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 CPG tinh vi \u0111\u00e3 b\u1eaft \u0111\u1ea7u k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u1edbi nhau t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 li\u00ean k\u1ebft ho\u1eb7c thu th\u1eadp kh\u00f4ng ch\u1ec9 d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc. M\u00e0 l\u00fac n\u00e0y c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu th\u1eadp c\u1ea3 c\u00e1c s\u1ed1 nh\u1eadn d\u1ea1ng h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng. Kh\u00f4ng nh\u1eefng th\u1ebf c\u00f2n l\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chung, s\u1edf th\u00edch k\u00eanh v\u00e0 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u hi\u1ec7n kh\u00f4ng c\u00f2n kh\u1ea3 thi<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c nhi\u1ec1u danh m\u1ee5c h\u00e0ng h\u00f3a h\u01a1n. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean kh\u00f4ng lu\u00f4n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1ea3 thi. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, c\u00e1c c\u00f4ng ty CPG c\u00f3 th\u1ec3 s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u00e3 c\u00f3 s\u1eb5n l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u00ean c\u1ea1nh c\u00e1c c\u00f4ng ty s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng phong ph\u00fa \u0111\u1ec3 s\u1eed d\u1ee5ng cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb nh\u01b0 d\u1ecbch v\u1ee5 AWS Media c\u1ee7a Amazon, Target&#8217;s Roundel v\u00e0 Walmart Connect.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u n\u00e0o. \u0110\u1ed9ng c\u01a1 mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1ch b\u1eaft \u0111\u1ea7u<\/strong><\/h4>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 ki\u1ec3m k\u00ea \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7n c\u00f3. Hi\u1ec7n c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y th\u01b0\u1eddng n\u1eb1m trong c\u00e1c h\u1ea7m ch\u1ee9a c\u1ee7a t\u1ed5 ch\u1ee9c <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>Marketing<\/strong><\/a>. C\u00e1c Marketer th\u01b0\u1eddng ng\u1ea1c nhi\u00ean v\u1ec1 l\u01b0\u1ee3ng th\u00f4ng tin v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng r\u1ed9ng r\u00e3i hi\u1ec7n c\u00f3 s\u1eb5n t\u1eeb c\u00e1c b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty th\u1ef1c ph\u1ea9m nh\u1eadn ra r\u1eb1ng m\u1ed9t s\u1ed1 b\u1ed9 d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin t\u1eeb c\u00e1c trung t\u00e2m cu\u1ed9c g\u1ecdi v\u00e0 website c\u00f4ng th\u1ee9c n\u1ea5u \u0103n c\u1ee7a h\u1ecd. C\u00e1c nh\u00f3m Marketing \u0111\u00e3 t\u00edch h\u1ee3p d\u1eef li\u1ec7u n\u00e0y v\u00e0o c\u00f4ng c\u1ee5 \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng 360\u201d v\u00e0 th\u00eam ID ng\u01b0\u1eddi ti\u00eau d\u00f9ng duy nh\u1ea5t. T\u00ednh n\u0103ng n\u00e0y s\u1ebd cho ph\u00e9p c\u00f4ng ty hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c ph\u00e2n kh\u00fac nh\u1ecf.<\/p>\n\n\n\n<p>Trong th\u1eed nghi\u1ec7m ban \u0111\u1ea7u, c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c c\u1ea3i thi\u1ec7n 40% trong l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o. C\u00f4ng ty ch\u1ec9 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t \u0111\u1ec3 l\u1eadp m\u00f4 h\u00ecnh v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 l\u00e0 nh\u1eefng c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m trung t\u00e2m v\u00e0 h\u1ed7 tr\u1ee3 c\u00f4ng ngh\u1ec7: M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cho d\u1eef li\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7<\/strong><\/h2>\n\n\n\n<p>Trong n\u0103m n\u0103m qua, \u0111\u00e3 c\u00f3 s\u1ef1 b\u00f9ng n\u1ed5 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m c\u00f3 s\u1eb5n cho c\u00e1c Marketer. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 gi\u00fap h\u1ecd l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1ea1o ra n\u1ed9i dung th\u00f4ng minh h\u01a1n. \u0110\u1ec3 t\u1eeb \u0111\u00f3 c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111o l\u01b0\u1eddng n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd. Hi\u1ec7n nay c\u00f3 h\u01a1n 8.000 gi\u1ea3i ph\u00e1p hi\u1ec7n c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u0103ng 125% k\u1ec3 t\u1eeb n\u0103m 2015. <\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 l\u01b0u \u00fd tr\u01b0\u1edbc \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u cho ng\u0103n x\u1ebfp Marketing c\u00f4ng ngh\u1ec7 (martech) y\u00eau c\u1ea7u m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a t\u1eebng c\u1ea5p d\u1eef li\u1ec7u (kh\u00f4ng, b\u00ean th\u1ee9 nh\u1ea5t, th\u1ee9 hai v\u00e0 th\u1ee9 ba).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh c\u00f3 \u0111\u1ee7 ROI t\u00edch c\u1ef1c t\u1eeb vi\u1ec7c theo \u0111u\u1ed5i k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u trong c\u00e1c n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP) c\u1ee7a ri\u00eang h\u1ecd. N\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd ch\u1ee9a c\u00e1c b\u1ed9 d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ee9c t\u1ea1p c\u1ee7a c\u00f4ng ty. Sau \u0111\u00f3 h\u1ec7 th\u1ed1ng s\u1ebd g\u1eedi \u0111i c\u00e1c th\u00f4ng \u0111i\u1ec7p li\u00ean quan \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi th\u00f4ng tin chi ti\u1ebft t\u1eeb t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c c\u00e1c danh m\u1ee5c c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n. M\u1ed9t s\u1ed1 ng\u00e0nh c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 tr\u1ebb em v\u00e0 l\u00e0m \u0111\u1eb9p. C\u00e1c ng\u00e0nh n\u00e0y \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. H\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n chia th\u00e0nh kh\u00f4ng b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 b\u00ean th\u1ee9 nh\u1ea5t. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c website d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-118-1024x682.png\" alt=\"martech\" class=\"wp-image-24247\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-118-1024x682.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-118-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-118-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-118.png 1060w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>CPG l\u00e0 g\u00ec ? C\u00e1c c\u00e1ch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p CPG l\u00e0 g\u00ec ?<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cac-loi-content-marketing-pho-bien-ma-bat-ky-ai-cung-can-tranh\/\"><strong>12 sai l\u1ea7m Content Marketing ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u1ea7n tr\u00e1nh<\/strong><\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/chien-dich-marketing-da-anh-huong-den-gen-z-nhu-the-nao\/\"><strong>Chi\u1ebfn d\u1ecbch Marketing \u0111\u00e3 \u1ea3nh h\u01b0\u1edbng \u0111\u1ebfn Gen Z nh\u01b0 th\u1ebf n\u00e0o ?<\/strong><\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CMO hi\u1ec7n \u0111ang g\u1eb7p 2 \u0111i\u1ec3m m\u00e2u thu\u1eabn ch\u00ednh<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c \u0111i\u1ec3m c\u00e2n b\u1eb1ng<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1, chi\u1ebfn l\u01b0\u1ee3c k\u00edch ho\u1ea1t d\u1eef li\u1ec7u. H\u1ecd th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. M\u1ed9t gi\u1ea3i ph\u00e1p kh\u00e1c l\u00e0 ph\u1ed5 bi\u1ebfn chi\u1ebfn d\u1ecbch r\u1ed9ng r\u00e3i. Tuy nhi\u00ean, gi\u1ea3i ph\u00e1p n\u00e0y l\u1ea1i s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o \u0111\u1ed9ng (DCO). N\u00f3 s\u1ebd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc \u0111\u1ec3 l\u1ef1a ch\u1ecdn trong th\u1eddi gian th\u1ef1c cho t\u1eebng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Sau \u0111\u00f3 n\u00f3 s\u1ebd t\u1eadp h\u1ee3p th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n h\u00ecnh \u1ea3nh v\u00e0 v\u0103n b\u1ea3n ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd<\/strong><\/h4>\n\n\n\n<p>Th\u1ee9 hai, \u0111\u1ed1i v\u1edbi th\u00e0nh ph\u1ea7n thi\u1ebft k\u1ebf c\u1ee7a chu\u1ed7i c\u00f4ng ngh\u1ec7. Nhi\u1ec1u c\u00f4ng ty CPG cho bi\u1ebft h\u1ecd thi\u1ebfu n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 (DAM) \u0111\u1ea7y \u0111\u1ee7. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c Marketer kh\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn m\u1ecdi phi\u00ean b\u1ea3n c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 n\u1ed9i dung s\u00e1ng t\u1ea1o \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u00f3 c\u0169ng h\u1ea1n ch\u1ebf vi\u1ec7c t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd. T\u1eeb \u0111\u00e2y n\u00f3 s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c ti\u00eau chu\u1ea9n h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf tr\u00ean c\u00e1c k\u00eanh. Tuy nhi\u00ean, n\u00f3 c\u0169ng cung c\u1ea5p nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u1ed9i dung c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd c\u1ea7n.<\/p>\n\n\n\n<p>Th\u1ebf h\u1ec7 hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c kh\u1ea3 n\u0103ng theo h\u01b0\u1edbng d\u1eef li\u1ec7u n\u00e0y bi\u1ebfn c\u00e1ch k\u1ec3 chuy\u1ec7n t\u00f9y ch\u1ec9nh tr\u00ean quy m\u00f4 l\u1edbn v\u00e0 \u0111o l\u01b0\u1eddng v\u00f2ng k\u00edn tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c. N\u00f3 s\u1ebd cho ph\u00e9p c\u00e1c Marketer \u0111o l\u01b0\u1eddng tr\u00ean c\u00e1c k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng v\u00e0 hi\u1ec3u \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3. H\u1ecd s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec kh\u00f4ng v\u00e0 ph\u1ea3i l\u00e0m g\u00ec v\u1edbi \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>CPG \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u theo t\u1eebng chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h4>\n\n\n\n<p>Thay v\u00ec ti\u1ebfp c\u1eadn t\u1eebng nhu c\u1ea7u c\u00f4ng ngh\u1ec7. C\u00e1c c\u00f4ng ty CPG n\u00ean \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 nhu c\u1ea7u c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c. H\u1ecd s\u1ebd l\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m trung t\u00e2m c\u1ee7a c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng quan tr\u1ecdng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty l\u00e0m \u0111\u1eb9p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh 10 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/youtube-marketing\/\"><strong>Marketing<\/strong><\/a> c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u1ea5t c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y \u0111\u00e1nh gi\u00e1 c\u00e1c gi\u1ea3i ph\u00e1p martech t\u01b0\u01a1ng \u1ee9ng m\u00e0 h\u1ecd c\u1ea7n. \u0110\u00e2y l\u00e0 l\u00fac c\u00f4ng ty theo \u0111u\u1ed5i ch\u00fang v\u00e0 t\u1ea1o ra m\u1ed9t l\u1ed9 tr\u00ecnh \u0111\u1ea7u t\u01b0 c\u1ea7n thi\u1ebft. T\u1eeb \u0111\u00f3, c\u00f4ng ty ph\u00e1t hi\u1ec7n ra r\u1eb1ng DAM v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd th\u00f4ng tin-s\u1ea3n ph\u1ea9m (PIM) m\u1ed9t ngu\u1ed3n duy nh\u1ea5t. \u0110\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft trong ph\u1ea7n l\u1edbn c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng \u01b0u ti\u00ean c\u1ee7a m\u00ecnh. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o Marketing \u0111\u00e3 \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 ng\u1eafn h\u1ea1n v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y. Sau \u0111\u00f3 h\u1ecd chuy\u1ec3n sang c\u00e1c gi\u1ea3i ph\u00e1p martech quan tr\u1ecdng kh\u00e1c trong v\u00f2ng 12 \u0111\u1ebfn 24 th\u00e1ng t\u1edbi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"670\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-119-1024x670.png\" alt=\"fmcg\" class=\"wp-image-24248\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-119-1024x670.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-119-300x196.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-119-768x502.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-119.png 1084w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>CPG l\u00e0 g\u00ec ? C\u00e1c c\u00e1ch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p CPG l\u00e0 g\u00ec ?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ti\u1ebfp c\u1eadn quy m\u00f4: \u0110i\u1ec1u ch\u1ec9nh t\u1ed5 ch\u1ee9c \u0111\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng b\u1ec1n v\u1eefng<\/strong><\/h2>\n\n\n\n<p>Nhi\u1ec1u th\u1ee9 \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft \u200b\u200bv\u1ec1 c\u00e1ch th\u1ef1c h\u00e0nh nhanh nh\u1eb9n. T\u1eeb \u0111\u00f3 s\u1ebd cho ph\u00e9p c\u00e1c nh\u00f3m Marketing \u0111a ch\u1ee9c n\u0103ng ki\u1ec3m tra th\u00f4ng tin chi ti\u1ebft v\u00e0 s\u00e1ng ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n \u1ee9ng nhanh v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 nhi\u1ec1u c\u00f4ng ty CPG \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 th\u1eed nghi\u1ec7m. Nh\u01b0ng c\u00e1c nh\u00f3m n\u00e0y th\u01b0\u1eddng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng t\u1eeb 10 \u0111\u1ebfn 15% t\u1ed5ng chi ti\u00eau Marketing.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 nhanh nh\u1eb9n hi\u1ec7n \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi do th\u1ebf gi\u1edbi l\u00e0m vi\u1ec7c \u1ea3o, h\u1ed7n h\u1ee3p \u0111\u01b0a ra. Vi\u1ec7c ti\u1ebfp theo l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ch\u1ee9c n\u0103ng cho ph\u00e9p c\u00e1c c\u00f4ng ty m\u1edf r\u1ed9ng t\u00e1c \u0111\u1ed9ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng \u01b0u ti\u00ean c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c kh\u1ea3 n\u0103ng ph\u00f9 h\u1ee3p. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 \u0111\u01b0a c\u00e1c c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c m\u1edbi v\u00e0o DNA c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Thi\u1ebft l\u1eadp c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 m\u1edf r\u1ed9ng c\u00e1c th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng<\/strong><\/h3>\n\n\n\n<p>Trong khi nhi\u1ec1u c\u00f4ng ty b\u1eaft \u0111\u1ea7u c\u00e1c th\u1eed nghi\u1ec7m nh\u1ecf trong to\u00e0n t\u1ed5 ch\u1ee9c. C\u00e1c c\u00f4ng ty \u0111\u00e3 nh\u1eadn th\u1ea5y c\u00e1c t\u00e1c \u0111\u1ed9ng t\u1eeb m\u00f4 h\u00ecnh m\u1edbi n\u00e0y s\u1ebd t\u1ea1o ra m\u1ed9t khu\u00f4n kh\u1ed5 \u0111o l\u01b0\u1eddng. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 ti\u00eau ch\u00ed \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 m\u1ed9t quy tr\u00ecnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y n\u00f3 ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty lu\u00f4n ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch lu\u00f4n h\u1ecfi m\u1ecdi ng\u01b0\u1eddi. &#8220;Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec, t\u00e1c \u0111\u1ed9ng l\u00e0 g\u00ec ? Ch\u00fang t\u00f4i n\u00ean l\u00e0m th\u1ebf n\u00e0o ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 tr\u00ean c\u00e1c k\u00eanh, kh\u00e1n gi\u1ea3, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c khu v\u1ef1c \u0111\u1ecba l\u00fd?&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>H\u1ecd ki\u00ean quy\u1ebft v\u1ec1 nh\u1eefng ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) c\u1ea7n theo d\u00f5i<\/strong><\/h4>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf h\u1ecd c\u00f2n r\u1ea5t \u0111\u1ec3 t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec t\u1ea1o n\u00ean m\u1ed9t th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng. Ngo\u00e0i ra, h\u1ecd c\u00f2n t\u1ea1o ra m\u1ed9t di\u1ec5n \u0111\u00e0n \u0111\u1ec3 t\u1eadp h\u1ee3p c\u00e1c b\u00ean li\u00ean quan \u0111a ch\u1ee9c n\u0103ng ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5: truy\u1ec1n th\u00f4ng, chuy\u00ean gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ea7u m\u1ed1i \u0111o l\u01b0\u1eddng, t\u00e0i ch\u00ednh v\u00e0 c\u00e1c c\u01a1 quan. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ebft qu\u1ea3, c\u00e1ch th\u1ee9c ki\u1ec3m tra \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 c\u00e1ch n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng ty CPG th\u01b0\u1eddng ng\u1ea7n ng\u1ea1i chuy\u1ec3n c\u00e1c qu\u1ef9 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5, l\u00ean l\u1ecbch. Th\u00eam v\u00e0o \u0111\u00f3 h\u1ecd c\u00f2n c\u1ee7ng c\u1ed1 h\u1ecd b\u1eb1ng c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh chung. Nh\u01b0ng s\u1ef1 c\u1ea3n tr\u1edf n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c b\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch nh\u1ecf. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc cho c\u00e1c th\u1eed nghi\u1ec7m v\u1edbi m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh ngu\u1ed3n t\u1ef1 t\u00e0i tr\u1ee3.<\/p>\n\n\n\n<p>Khi tr\u01b0\u1eddng h\u1ee3p ROI c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng. S\u1ef1 tho\u1ea3i m\u00e1i trong vi\u1ec7c ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch s\u1ebd t\u0103ng l\u00ean m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Vi\u1ec7c \u0111o l\u01b0\u1eddng th\u00eam c\u00e1c th\u1eed nghi\u1ec7m l\u1edbn h\u01a1n ho\u1eb7c b\u1ed5 sung n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng tr\u01b0\u1eddng h\u1ee3p kinh doanh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/3-vi-the-nam-giu-su-xoay-chuyen-cua-marketing-agency-ads\/\"><strong>3 V\u1ecb th\u1ebf n\u1eafm gi\u1eef s\u1ef1 xoay chuy\u1ec3n c\u1ee7a Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/lam-sao-de-co-the-mo-khoa-tu-duy-marketing-hien-dai\/\"><strong>L\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 m\u1edf kh\u00f3a s\u1ee9c m\u1ea1nh c\u1ee7a t\u01b0 duy Marketing hi\u1ec7n \u0111\u1ea1i ?<\/strong><\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. L\u00e0m cho quy m\u00f4 th\u1eed nghi\u1ec7m-h\u1ecdc h\u1ecfi tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi nh\u01b0 b\u00ecnh th\u01b0\u1eddng<\/strong><\/h4>\n\n\n\n<p>C\u00e1c b\u00e0i h\u1ecdc t\u1eeb c\u00e1c b\u00e0i ki\u1ec3m tra nhanh kh\u00f4ng th\u1ec3 n\u1eb1m trong m\u1ed9t nh\u00f3m duy nh\u1ea5t. Ch\u00fang ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp theo c\u00e1ch h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: t\u1ea1i m\u1ed9t CPG, m\u1ed7i nh\u00f3m nhanh nh\u1eb9n ban \u0111\u1ea7u c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh l\u00e0m vi\u1ec7c ri\u00eang. C\u00e1c th\u00e0nh vi\u00ean nh\u00f3m lu\u00f4n c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai c\u00e1c t\u00ecm hi\u1ec3u m\u1edbi v\u1ec1 kh\u00e1n gi\u1ea3, th\u00f4ng \u0111i\u1ec7p, v.v.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00f4ng ty \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh c\u1ea3i ti\u1ebfn quy tr\u00ecnh \u0111\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nh\u00f3m<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00e1c k\u1ebf ho\u1ea1ch s\u1ebd ph\u00f9 h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t \u201cph\u00f2ng th\u00ed nghi\u1ec7m\u201d gi\u00fap \u0111\u1ea9y nhanh c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, b\u1eb1ng c\u00e1ch nh\u00fang c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0o nh\u00f3m. C\u00f4ng ty \u0111\u00e3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u th\u1eed nghi\u1ec7m h\u01a1n m\u00e0 c\u00e1c nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n m\u1edf r\u1ed9ng. Kh\u00f4ng nh\u1eefng th\u1ebf h\u1ecd c\u00f2n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch cho c\u1ea3 hi\u1ec7n t\u1ea1i v\u00e0 cho k\u1ebf ho\u1ea1ch trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i n\u00e0y th\u1eadt s\u1ef1 th\u00ec kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. C\u00e1c nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i ch\u00ednh v\u00e0 th\u1eadm ch\u00ed c\u1ea3 b\u00e1n h\u00e0ng ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u1ee7a h\u1ecd. Nh\u01b0ng l\u1ee3i \u00edch thu v\u1ec1 l\u1ea1i r\u1ea5t \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p. N\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u01a1n 25% l\u1ee3i t\u1ee9c tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. N\u1eafm b\u1eaft nh\u1eefng c\u00e1ch l\u00e0m vi\u1ec7c m\u1edbi<\/strong><\/h4>\n\n\n\n<p>Th\u00e0nh c\u00f4ng trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n t\u00e0i hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f4ng ty s\u1ebd t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u00e1ch c\u00e1c CPG chi\u1ebfn th\u1eafng kh\u1ecfi nh\u1eefng k\u1ebb t\u1ee5t h\u1eadu. Th\u00f4ng th\u01b0\u1eddng, khi CPG b\u1eaft tay v\u00e0o h\u00e0nh tr\u00ecnh Marketing theo h\u01b0\u1edbng d\u1eef li\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhanh. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o quan tr\u1ecdng kh\u00e1c s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ea7y \u0111\u1ee7. Ho\u1eb7c \u0111\u00f4i khi h\u1ecd ch\u01b0a ho\u00e0n to\u00e0n \u00e1p d\u1ee5ng v\u00e0o c\u00e1c c\u00e1ch l\u00e0m vi\u1ec7c m\u1edbi. V\u00ed d\u1ee5: h\u1ecd c\u00f3 th\u1ec3 coi c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd v\u1edbi c\u00e1c nh\u00f3m nhanh l\u00e0 t\u00e1ch bi\u1ec7t v\u1edbi \u201cc\u00f4ng vi\u1ec7c trong ng\u00e0y\u201d c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Giao ti\u1ebfp t\u1eeb tr\u00ean xu\u1ed1ng v\u00e0 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i Digital Marketing t\u1eeb c\u00e1c CMO. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch ch\u1eb3ng h\u1ea1n nh\u01b0 chia s\u1ebb chi\u1ebfn th\u1eafng trong c\u00e1c di\u1ec5n \u0111\u00e0n c\u00f4ng khai ho\u1eb7c truy\u1ec1n th\u00f4ng to\u00e0n c\u00f4ng ty. \u0110\u00f4i khi \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng \u0111\u1ed9ng l\u1ef1c cho to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean. \u0110\u00e2y l\u00e0 c\u00e1ch s\u1ebd gi\u00fap nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u1ea3m th\u1ea5y v\u00e0 tin t\u01b0\u1edfng v\u00e0o ti\u1ebfn tr\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tr\u00ean m\u1ecdi kh\u00eda c\u1ea1nh, l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u quan tr\u1ecdng.<\/strong><\/h4>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c \u1ee7ng h\u1ed9 s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ch\u1ee9c n\u0103ng, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f2n ph\u1ea3i m\u00f4 h\u00ecnh h\u00f3a n\u00f3. M\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00ean t\u1ef1 h\u1ecfi m\u00ecnh. \u0110\u1eb7c bi\u1ec7t trong m\u1ed9t th\u1ebf gi\u1edbi Marketing t\u0103ng tr\u01b0\u1edfng theo h\u01b0\u1edbng d\u1eef li\u1ec7u m\u1edbi. &#8220;B\u1ea1n \u0111ang d\u00e0nh th\u1eddi gian cho ai?\u201d<\/p>\n\n\n\n<p>\u201cN\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi ch\u1ee7 y\u1ebfu l\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ee9c n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 nh\u1eefng g\u00ec nh\u00f3m ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 c\u00e1ch d\u1eef li\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 c\u00f3 va ch\u1ea1m.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>L\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc c\u0169ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/h4>\n\n\n\n<p>C\u1ef1u CMO n\u00f3i r\u1eb1ng l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t m\u00e0 anh \u1ea5y t\u1eebng nh\u1eadn \u0111\u01b0\u1ee3c. L\u1eadp s\u01a1 \u0111\u1ed3 cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n m\u1ed9t n\u0103m k\u1ec3 t\u1eeb b\u00e2y gi\u1edd v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u1edf l\u1ea1i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn c\u00e1c b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. \u00d4ng n\u00f3i, t\u01b0 duy v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc nh\u01b0 v\u1eady cho c\u00e1c vai tr\u00f2 c\u1ea7n thi\u1ebft. T\u1eeb \u0111\u00e2y c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh ki\u1ec3u l\u00e3nh \u0111\u1ea1o mong mu\u1ed1n v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u01b0a t\u1ea5t c\u1ea3 v\u00e0o \u0111\u00fang v\u1ecb tr\u00ed. \u00d4ng n\u00f3i \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec cho ph\u00e9p c\u00e1c c\u00f4ng ty \u201ch\u1ecdc h\u1ecfi nhanh h\u01a1n \u0111\u1ed1i th\u1ee7\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u00e2y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1ec5 d\u00e0ng<\/strong><\/h4>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng ty CPG \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1eebng ph\u1ea7n c\u1ee7a Marketing theo h\u01b0\u1edbng d\u1eef li\u1ec7u. M\u1ed9t s\u1ed1 c\u00e1ch Marketing m\u00e0 c\u00e1c c\u00f4ng ty CPG \u0111\u00e3 s\u1eed d\u1ee5ng l\u00e0 g\u00ec ? \u0110\u00f3 l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 nh\u1eefng c\u00f4ng ty thay \u0111\u1ed5i chu \u0111\u00e1o to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c Marketing c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00e2y h\u1ecd c\u0169ng tri\u1ec3n khai th\u00e0nh c\u00f4ng t\u1ea5t c\u1ea3 5 \u201cth\u00e0nh ph\u1ea7n\u201d c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u01b0 m\u1ed9t c\u1ef1u CMO \u0111\u00e3 n\u00f3i r\u1eb1ng c\u00e1c CPG \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng ph\u00f9 h\u1ee3p. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 gi\u1eefa t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 d\u1eef li\u1ec7u, gi\u1eefa Marketing d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t. T\u1ea5t c\u1ea3 s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng &#8211; s\u1ebd \u201cs\u1edf h\u1eefu t\u01b0\u01a1ng lai\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CPG l\u00e0 g\u00ec ? CPG \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing m\u1edbi tinh vi, mang t\u00ednh d\u1ef1 \u0111o\u00e1n v\u00e0 c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh. Chi\u1ebfn d\u1ecbch n\u00e0y hi\u1ec7n \u0111ang cho ph\u00e9p c\u00e1c Marketer c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 t\u0103ng tr\u01b0\u1edfng m\u1edbi c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[126,987],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPG l\u00e0 g\u00ec ? 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