{"id":24251,"date":"2021-10-28T09:30:00","date_gmt":"2021-10-28T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=24251"},"modified":"2021-11-01T15:20:08","modified_gmt":"2021-11-01T08:20:08","slug":"ott-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ott-la-gi","title":{"rendered":"OTT l\u00e0 g\u00ec ? \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam trong \u1ee9ng d\u1ee5ng OTT"},"content":{"rendered":"\n<p>OTT l\u00e0 g\u00ec ? Li\u1ec7u Vi\u1ec7t Nam c\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i &#8220;ng\u00e0n n\u0103m c\u00f3 m\u1ed9t&#8221; m\u00e0 OTT \u0111\u00e3 mang l\u1ea1i. \u0110\u00e2u l\u00e0 v\u1ecb tr\u00ed c\u1ee7a OTT trong b\u1ea3n \u0111\u1ed3 Marketing c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/ott-la-gi.png\" alt=\"ott l\u00e0 g\u00ec\" class=\"wp-image-24368\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/ott-la-gi.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/ott-la-gi-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/ott-la-gi-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OTT l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>OTT l\u00e0 g\u00ec ? OTT &#8211; Over The Top l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef v\u1eeba n\u1ed5i l\u00ean trong c\u1ed9ng \u0111\u1ed3ng <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>Marketing<\/strong><\/a> trong giai \u0111o\u1ea1n g\u1ea7n \u0111\u00e2y. OTT s\u1ebd cung c\u1ea5p c\u00e1c n\u1ed9i dung nh\u01b0 h\u00ecnh \u1ea3nh, tin nh\u1eafn, li\u00ean l\u1ea1c th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng Internet. Tuy nhi\u00ean, OTT c\u00f3 m\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t \u0111\u00f3 l\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n<p>Vi\u1ec7t Nam hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 c\u01a1 h\u1ed9i OTT ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. T\u1ea1i s\u1ef1 ki\u1ec7n \u1ea3o c\u1ee7a AVIA. Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng t\u1ecf s\u1ef1 kh\u00e1m ph\u00e1 s\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a AVOD.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>APAC l\u00e0 m\u1ed9t khu v\u1ef1c gi\u00e0u c\u00f3 \u0111\u00e3 ch\u1ea5p nh\u1eadn d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn video<\/strong><\/h4>\n\n\n\n<p>L\u00fac n\u00e0y, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t. D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng Statista b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 VOD \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t 141 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024. B\u00ean c\u1ea1nh \u0111\u00f3, SVOD &#8211; n\u1ec1n t\u1ea3ng chi\u1ebfm gi\u1eef th\u1ecb ph\u1ea7n kh\u00e1 l\u1edbn c\u0169ng \u0111\u00e3 c\u00f3 nh\u1eefng \u01b0\u1edbc t\u00ednh ri\u00eang m\u00ecnh. N\u1ec1n t\u1ea3ng b\u00e1o c\u00e1o r\u1eb1ng \u0111\u00e3 t\u1ea1o ra 71 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2019. B\u00ean c\u1ea1nh \u0111\u00f3 SVOD c\u0169ng d\u1ef1 \u0111o\u00e1n r\u1eb1ng n\u1ec1n t\u1ea3ng s\u1ebd \u0111\u1ea1t 120 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2025.<\/p>\n\n\n\n<p>S\u1ef1 ki\u1ec7n \u1ea3o Vietnam In View g\u1ea7n \u0111\u00e2y c\u1ee7a AVIA \u0111\u00e3 n\u00f3i v\u1ec1 &#8220;S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a AVOD t\u1ea1i Vi\u1ec7t Nam&#8221;. S\u1ef1 ki\u1ec7n \u0111\u00e3 c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1eeb Magnite, GroupM Vietnam, The Trade Desk v\u00e0 POPs Worldwide. C\u00e1c \u0111\u1ea1i di\u1ec7n \u0111\u00e3 tr\u00ecnh b\u00e0y v\u1ec1 nh\u1eefng t\u00ecm hi\u1ec3u li\u00ean quan \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u s\u1eafp x\u1ea3y ra \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o OTT t\u1ea1i Vi\u1ec7t Nam. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng m\u00e0 Ott mang l\u1ea1i khi l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u0103ng v\u1ecdt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 tham gia c\u1ee7a OTT v\u00e0 qu\u1ea3ng c\u00e1o <\/strong><\/h2>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u APAC c\u1ee7a Magnite. Vi\u1ec7t Nam r\u1ea5t t\u1ef1 h\u00e0o khi c\u00f3 m\u1ee9c s\u1eed d\u1ee5ng Smart TV cao nh\u1ea5t (27%) \u1edf \u0110\u00f4ng Nam \u00c1. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u b\u00e1o hi\u1ec7u r\u1eb1ng ng\u01b0\u1eddi Vi\u1ec7t Nam hi\u1ec7n \u0111ang ti\u1ebfp c\u1eadn r\u1ea5t nhanh \u0111\u1ebfn c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. Do \u0111\u00f3, vi\u1ec7c ph\u1ed5 bi\u1ebfn OTT t\u1edbi ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi Vi\u1ec7t Nam hi\u1ec7n \u0111\u00e3 ch\u1ea5p nh\u1eadn OTT m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Hi\u1ec7n AVOD l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem qua OTT. \u0110\u00e3 c\u00f3 74% ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed ho\u1eb7c n\u1ec1n t\u1ea3ng ad-lite h\u01a1n l\u00e0 tr\u1ea3 ti\u1ec1n cho <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>d\u1ecbch v\u1ee5<\/strong><\/a>.<\/p>\n\n\n\n<p>H\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng thi\u1ebft di \u0111\u1ed9ng nhi\u1ec1u nh\u01b0 TV \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00e1c n\u1ed9i dung. Hi\u1ec7n n\u00e0y h\u1ea7u h\u1ebft ng\u01b0\u1eddi xem OTT (54%) d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t \u0111\u1ec3 ph\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Vi\u1ec7t Nam c\u0169ng n\u1ed5i b\u1eadt l\u00e0 n\u01a1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia v\u00e0o h\u00e0nh \u0111\u1ed9ng sau qu\u1ea3ng c\u00e1o h\u01a1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 sau khi ng\u01b0\u1eddi d\u00f9ng xem m\u1ed9t qu\u1ea3ng c\u00e1o OTT. M\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 h\u01a1n 1\/3 (53%) ng\u01b0\u1eddi xem OTT Vi\u1ec7t Nam c\u00f3 ph\u1ea3n h\u1ed3i sau khi xem qu\u1ea3ng c\u00e1o. \u0110\u00f3 l\u00e0 h\u1ecd \u0111\u00e3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c v\u1edbi m\u1ed9t phi\u1ebfu th\u01b0\u1edfng \/ khuy\u1ebfn m\u00e3i sau khi xem qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"552\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-120-1024x552.png\" alt=\"ott l\u00e0 g\u00ec\" class=\"wp-image-24254\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-120-1024x552.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-120-300x162.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-120-768x414.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-120.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>OTT l\u00e0 g\u00ec ? \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam trong \u1ee9ng d\u1ee5ng OTT<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/millennials-vs-gen-z-7-diem-khac-biet-trong-cach-marketing\/\"><strong>Millennials vs Gen Z: 7 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong c\u00e1ch Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/niem-tin-gioi-han-yeu-to-hinh-thanh-ky-nang-marketing-quan-trong\/\"><strong>Ni\u1ec1m tin gi\u1edbi h\u1ea1n \u2013 Y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh k\u1ef9 n\u0103ng Marketing quan tr\u1ecdng<\/strong><\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ee3i th\u1ebf c\u1ee7a OTT l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a OTT l\u00e0 n\u1ed9i dung cao c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng <\/p>\n\n\n\n<p>Trong m\u1ed9t kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn cung c\u1ea5p r\u1ea5t nhi\u1ec1u n\u1ed9i dung l\u1ed9n x\u1ed9n. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 ng\u00e0y c\u00e0ng gi\u1ea3m. Trong qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, hi\u1ec7n con s\u1ed1 n\u00e0y \u0111\u00e3 gi\u1ea3m t\u1eeb 12 xu\u1ed1ng 8 gi\u00e2y. Do \u0111\u00f3, vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1n gi\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p>N\u1ed9i dung l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh c\u1ee7a OTT. \u00d4ng Andrew Nilbert, Gi\u00e1m \u0111\u1ed1c \u0110\u1ea7u t\u01b0 c\u1ee7a GroupM Vi\u1ec7t Nam \u0111\u00e3 \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch. \u00d4ng cho bi\u1ebft hi\u1ec7n Vi\u1ec7t Nam \u0111ang r\u1ea5t c\u1ea7n nh\u1eefng c\u01a1 ch\u1ebf \u0111\u1ed9c quy\u1ec1n d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p. T\u1eeb \u0111\u00e2y c\u00e1c n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian v\u00e0 nh\u1eefng l\u1ea7n duy\u1ec7t kh\u00e1c nhau tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh.<\/p>\n\n\n\n<p>&#8220;N\u1ed9i dung cao c\u1ea5p v\u00e0 \u0111\u1ed9c quy\u1ec1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean h\u00e0ng tu\u1ea7n. M\u1ed9t s\u1ed1 n\u1ed9i dung c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 \u00e2m nh\u1ea1c, gi\u1ea3i tr\u00ed, tr\u00f2 ch\u01a1i v\u00e0 truy\u1ec7n tranh. Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 c\u00e1c c\u01a1 h\u1ed9i li\u00ean quan \u0111\u1ebfn n\u1ed9i dung cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m vi\u1ec7c v\u1edbi OTT l\u00e0 r\u1ea5t l\u1edbn.&#8221; John Xavier, Ph\u00f3 Ch\u1ee7 t\u1ecbch Gi\u1ea3i ph\u00e1p Th\u01b0\u01a1ng hi\u1ec7u &amp; Qu\u1ea3ng c\u00e1o t\u1ea1i POPs Worldwide cho bi\u1ebft th\u00eam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c nh\u00e0 cung c\u1ea5p n\u1ed9i dung OTT c\u1ea7n tu\u00e2n th\u1ee7 lu\u1eadt ph\u00e1p \u0111\u1ecba ph\u01b0\u01a1ng nghi\u00eam ng\u1eb7t t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\n<p>Do \u0111\u00f3 nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t s\u00f3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o c\u00e1c Agency hay th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng an to\u00e0n cho th\u01b0\u01a1ng hi\u1ec7u. Quy \u0111\u1ecbnh n\u00e0y s\u1ebd t\u1ea1o n\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng chia s\u1ebb video kh\u00e1c \u0111ang t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<p>Xavier c\u1ee7a POPs Worldwide cho bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd tr\u00ean OTT. Vi\u1ec7c n\u00e0y s\u1ebd cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00f9y ch\u1ec9nh cao h\u01a1n.<\/p>\n\n\n\n<p>C\u00e1c t\u00ednh n\u0103ng c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o trong c\u00e1c bu\u1ed5i Livestream do c\u00e1c Influencer d\u1eabn d\u1eaft. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p n\u1ed9i dung trong c\u00e2u chuy\u1ec7n v\u00e0 \u0111\u1ed5i m\u1edbi nh\u01b0 k\u1ef9 thu\u1eadt &#8220;r\u00e0o \u0111\u00f3n&#8221;. Cu\u1ed1i c\u00f9ng l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ed9ng, ti\u1ebfp qu\u1ea3n v\u00e0 qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb OTT <\/strong><\/h2>\n\n\n\n<p>L\u1ee3i th\u1ebf c\u1ee7a OTT r\u1ea5t \u0111a d\u1ea1ng. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m trong c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng, ch\u1ec9 s\u1ed1 kh\u1ea3 n\u0103ng xem cao. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem kh\u00f4ng b\u1ecb ph\u00e2n chia. Tuy nhi\u00ean, \u1edf b\u1ea5t k\u1ef3 \u0111\u1ecbnh d\u1ea1ng m\u1ee5c \u0111\u00edch n\u00e0o nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7n v\u1eabn ph\u1ea3i \u0111\u1ea3m b\u1ea3o OTT s\u1ebd mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb nh\u1ea5t c\u00f3 th\u1ec3. Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 c\u00e1c gi\u00e1 tr\u1ecb c\u00f2n ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 c\u00e1c ph\u1ea1m vi ti\u1ebfp c\u1eadn gia t\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c c\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chinh ph\u1ee5c.<\/p>\n\n\n\n<p>Nilbert c\u1ee7a GroupM cho bi\u1ebft. \u201cCh\u00fang t\u00f4i ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 kh\u1ea3 n\u0103ng xem c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng, ph\u00e2n ph\u1ed1i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi \u00f4ng c\u00f2n cho bi\u1ebft th\u00eam r\u1eb1ng c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n. \u0110\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd c\u00f3 m\u1ed9t \u0111i\u1ec3m chu\u1ea9n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1ec1 hi\u1ec7u qu\u1ea3 so v\u1edbi c\u00e1c video ti\u00eau chu\u1ea9n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n<p>C\u00e1c SSP c\u1ee7a h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 ch\u00ednh nh\u01b0 Magnite l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb cho kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o video. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn ng\u01b0\u1eddi mua th\u00f4ng qua DMP. M\u1ee5c \u0111\u00edch l\u00e0 n\u00e0y c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ed1t h\u01a1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i \u0111a.<\/p>\n\n\n\n<p>Theo Anthony Tsang, Gi\u00e1m \u0111\u1ed1c Ph\u00e1t tri\u1ec3n Kinh doanh c\u1ee7a Magnite. &#8220;M\u1ed9t SSP l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>d\u1ecbch v\u1ee5<\/strong><\/a> \u0111o l\u01b0\u1eddng h\u1ed7 tr\u1ee3 an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng xem v\u00e0 ch\u1eb7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng h\u1ee3p l\u1ec7. T\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n cho ng\u01b0\u1eddi mua.&#8221;<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 DSP nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c cung c\u1ea5p cho \u0111\u01b0\u1eddng d\u1eabn tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ebfn kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o. Giang Nguy\u1ec5n, Gi\u00e1m \u0111\u1ed1c Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn \u0110\u1ed1i t\u00e1c H\u00e0ng t\u1ed3n kho, The Trade Desk, cho bi\u1ebft. \u201cTrong b\u1ed1i c\u1ea3nh ph\u00e2n m\u1ea3nh n\u01a1i c\u00f3 h\u01a1n 10 \u0111\u1ed1i t\u00e1c OTT. Vi\u1ec7c \u0111o l\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1ee3p nh\u1ea5t ho\u1eb7c gia t\u0103ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. L\u1ee3i \u00edch ch\u00ednh \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng qua DSP l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"889\" height=\"589\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-121.png\" alt=\"marketing\" class=\"wp-image-24255\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-121.png 889w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-121-300x199.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/10\/image-121-768x509.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><figcaption>OTT l\u00e0 g\u00ec ? \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam trong \u1ee9ng d\u1ee5ng OTT<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/chien-dich-marketing-da-anh-huong-den-gen-z-nhu-the-nao\/\"><strong>Chi\u1ebfn d\u1ecbch Marketing \u0111\u00e3 \u1ea3nh h\u01b0\u1edbng \u0111\u1ebfn Gen Z nh\u01b0 th\u1ebf n\u00e0o ?<\/strong><\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/xu-huong-digital-marketing-hien-nay-da-thay-doi-nhu-the-nao\/\"><strong>Xu h\u01b0\u1edbng Digital Marketing hi\u1ec7n nay \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o ?<\/strong><\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi OTT <\/strong><\/h2>\n\n\n\n<p>C\u00e1c chuy\u00ean gia \u0111\u1ed3ng \u00fd r\u1eb1ng m\u1eb7c d\u00f9 giao d\u1ecbch c\u00f3 l\u1eadp tr\u00ecnh \u0111\u01a1n gi\u1ea3n h\u00f3a chu\u1ed7i cung \u1ee9ng. Nh\u01b0ng hi\u1ec7n c\u00e1c Marketer c\u1ea7n ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c t\u0103ng gi\u00e1 l\u00e0 ch\u00ednh \u0111\u00e1ng.<\/p>\n\n\n\n<p>&#8220;Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a chu\u1ed7i v\u00e0 ch\u1ee9ng minh kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 gi\u00e1 tr\u1ecb. Nh\u01b0ng \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ee9ng t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 minh b\u1ea1ch v\u00e0 vai tr\u00f2 gi\u1eefa truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh v\u00e0 chia s\u1ebb video. Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 mua d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 m\u00e0 c\u00f2n d\u1ef1a tr\u00ean l\u1ee3i th\u1ebf c\u1ee7a c\u00f4ng ngh\u1ec7, &#8220;Xavier n\u00f3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>OTT c\u1ea3i thi\u1ec7n r\u1ea5t nhi\u1ec1u trong thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n\n\n\n<p>C\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>&#8220;Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7. Ti\u1ebfp theo, l\u00e0 ch\u00e8n qu\u1ea3ng c\u00e1o trong c\u00e1c k\u00eanh tuy\u1ebfn t\u00ednh tr\u1ef1c ti\u1ebfp. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch gi\u1ed1ng nh\u01b0 TV tr\u00ean k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1ch n\u00e0y s\u1ebd gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n gi\u1eefa b\u00e1n tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f3 l\u1eadp tr\u00ecnh, &#8220;Magnite&#8217;s Tsang cho bi\u1ebft.<\/p>\n\n\n\n<p>\u00d4ng n\u00f3i th\u00eam: &#8220;Th\u00e1ch th\u1ee9c xung quanh vi\u1ec7c \u0111\u1ecbnh v\u1ecb v\u00e0 \u0111o l\u01b0\u1eddng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. Hi\u1ec7n nay, kh\u00e1ch h\u00e0ng \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t trong kh\u00f4ng gian video&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>OTT l\u00e0 g\u00ec ? Li\u1ec7u Vi\u1ec7t Nam c\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i &#8220;ng\u00e0n n\u0103m c\u00f3 m\u1ed9t&#8221; m\u00e0 OTT \u0111\u00e3 mang l\u1ea1i. \u0110\u00e2u l\u00e0 v\u1ecb tr\u00ed c\u1ee7a OTT trong b\u1ea3n \u0111\u1ed3 Marketing c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n nay. OTT l\u00e0 g\u00ec ? OTT l\u00e0 g\u00ec ? OTT &#8211; Over The Top l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef v\u1eeba [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[988,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OTT l\u00e0 g\u00ec ? \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam trong \u1ee9ng d\u1ee5ng OTT<\/title>\n<meta name=\"description\" content=\"OTT l\u00e0 g\u00ec ? Vi\u1ec7t Nam hi\u00ean nay l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng Marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Internet....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/ott-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTT l\u00e0 g\u00ec ? \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam trong \u1ee9ng d\u1ee5ng OTT\" \/>\n<meta property=\"og:description\" content=\"OTT l\u00e0 g\u00ec ? 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