{"id":24409,"date":"2021-11-03T09:30:00","date_gmt":"2021-11-03T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=24409"},"modified":"2021-11-04T11:38:58","modified_gmt":"2021-11-04T04:38:58","slug":"cach-ma-cac-agency-leaders-phat-trien-va-dan-dau-xu-huong-the-gioi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-ma-cac-agency-leaders-phat-trien-va-dan-dau-xu-huong-the-gioi","title":{"rendered":"C\u00e1ch m\u00e0 c\u00e1c Agency Leaders ph\u00e1t tri\u1ec3n v\u00e0 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng th\u1ebf gi\u1edbi"},"content":{"rendered":"\n<p>Khi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u00e0 c\u00e1c nhu c\u1ea7u li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng. L\u00fac n\u00e0y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i ch\u1ecbu c\u00e1c \u00e1p l\u1ef1c kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang t\u1ef1 t\u1ea1o ra c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Nh\u01b0ng \u0111\u1ec3 t\u00ecm ra l\u1ed9 tr\u00ecnh ph\u00f9 h\u1ee3p \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1. L\u00fac n\u00e0y c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i nh\u1edd \u0111\u1ebfn s\u1ef1 t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c Agency Leaders.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/agency-leaders.png\" alt=\"agency leaders\" class=\"wp-image-24497\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/agency-leaders.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/agency-leaders-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/agency-leaders-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>C\u00e1c <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/youtube-marketing\/\"><strong>Marketing<\/strong><\/a> partners v\u00e0 agency leaders t\u1eeb l\u00e2u \u0111\u00e3 kinh doanh th\u00f4ng qua vi\u1ec7c khai th\u00e1c c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd \u0111\u00e3 d\u00f9ng c\u00e1ch n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ee9ng minh cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ch\u00ednh h\u1ecd trong t\u01b0\u01a1ng lai. Kh\u00f4ng ch\u1ec9 th\u1ebf, c\u00e1c doanh nghi\u1ec7p n\u00e0y \u0111\u1ed3ng th\u1eddi c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ea1i ng\u00e2n s\u00e1ch \u0111\u1ebfn vi\u1ec7c c\u00e2n nh\u1eafc l\u1ea1i vi\u1ec7c \u0111o l\u01b0\u1eddng. Hi\u1ec7n c\u00f3 6 n\u1ed9i dung m\u00e0 c\u00e1c Agency c\u00f3 th\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i doanh thu m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i cho t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6 n\u1ed9i dung m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00fa \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<ul><li>L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 l\u1eadp ng\u00e2n s\u00e1ch<\/li><li>T\u00e0i n\u0103ng, \u0111\u1ed9i v\u00e0 v\u0103n h\u00f3a<\/li><li>D\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft<\/li><li>Marketing l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/li><li>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1edbi<\/li><li>K\u1ebft qu\u1ea3 v\u00e0 s\u1ef1 nhanh nh\u1eb9n<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"842\" height=\"609\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-7.png\" alt=\"agency leaders\" class=\"wp-image-24410\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-7.png 842w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-7-300x217.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-7-768x555.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-7-324x235.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-7-648x470.png 648w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. L\u1eddi khuy\u00ean \u0111\u1ebfn t\u1eeb 7 Agency Leaders v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.1 L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 l\u1eadp ng\u00e2n s\u00e1ch theo Zach Marrison, CEO Tinuiti<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.1.1 Xem Marketing nh\u01b0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng<\/em><\/h4>\n\n\n\n<p>Thay v\u00ec ngh\u0129 v\u1ec1 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n nh\u01b0 chi ph\u00ed kinh doanh. C\u00e1c Agency Leaders khuy\u00ean b\u1ea1n h\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 chi ph\u00ed t\u0103ng tr\u01b0\u1edfng. Hi\u1ec7n nay s\u1ef1 li\u00ean k\u1ebft gi\u1eefa CMO v\u00e0 CFO \u0111\u00e3 nhi\u1ec1u h\u01a1n &#8211; m\u1eb7c d\u00f9 v\u1eabn ch\u01b0a \u0111\u1ee7. C\u00e1c gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh trong t\u01b0\u01a1ng lai nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u s\u1ee9c m\u1ea1nh c\u1ee7a Marketing. \u0110\u1ec3 t\u1eeb \u0111\u00e2y s\u1ebd c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 CFO s\u1ebd kh\u00f4ng c\u00f2n xem Marketing nh\u01b0 m\u1ed9t trung t\u00e2m chi ph\u00ed n\u1eefa. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.1.2 T\u1ea1o ng\u00e2n s\u00e1ch linh ho\u1ea1t h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/h4>\n\n\n\n<p>\u201cKhi ng\u01b0\u1eddi ti\u00eau d\u00f9ng di chuy\u1ec3n linh ho\u1ea1t h\u01a1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 k\u00eanh.Th\u00ec l\u00fac n\u00e0y c\u00e1c n\u1ec1n t\u1ea3ng Marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ph\u1ea3i s\u1eb5n s\u00e0ng cho ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh c\u1ee7a ri\u00eang m\u00ecnh. Quy tr\u00ecnh n\u00e0y s\u1ebd cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 linh ho\u1ea1t gi\u1eefa ng\u00e2n s\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u su\u1ea5t. Trong n\u1ec1n kinh t\u1ebf t\u1ee9c th\u1eddi c\u1ee7a ch\u00fang ta, khi k\u00eanh mua h\u00e0ng \u0111\u00e3 s\u1ee5p \u0111\u1ed5. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh kh\u00e1c trong th\u1eddi gian th\u1ef1c \u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/lam-the-nao-de-tao-mot-ke-hoach-chien-luoc-marketing\/\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing ?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cac-xu-huong-digital-marketing-noi-troi-cho-smes-2021\/\">T\u1ed5ng h\u1ee3p c\u00e1c xu h\u01b0\u1edbng Digital Marketing 2021 n\u1ed5i tr\u1ed9i cho SMEs<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.2 T\u00e0i n\u0103ng, nh\u00f3m v\u00e0 v\u0103n h\u00f3a theo Stacy DeRiso, US CEO c\u1ee7a Initiative<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.2.1 \u01afu ti\u00ean m\u1ed9t n\u1ec1n v\u0103n h\u00f3a l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng h\u01a1n, h\u00f2a nh\u1eadp h\u01a1n<\/em><\/h4>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean bi\u1ebft r\u1eb1ng vi\u1ec7c kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111a d\u1ea1ng v\u0103n h\u00f3a trong doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ef1 r\u1ed1i lo\u1ea1n n\u1ed9i b\u1ed9. \u0110\u00f4i khi vi\u1ec7c n\u00e0y s\u1ebd l\u00e0m cho hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1edf h\u1eefu m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfn b\u1ed9 \u1edf m\u1ecdi kh\u00eda c\u1ea1nh. \u0110\u00e2y l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 trau d\u1ed3i tr\u00ed tu\u1ec7 v\u0103n h\u00f3a v\u00e0 hu\u1ea5n luy\u1ec7n nh\u00e2n vi\u00ean \u1edf b\u1ea5t k\u1ec3 c\u1ea5p \u0111\u1ed9. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7n th\u1ec3 hi\u1ec7n v\u00e0 l\u00e3nh \u0111\u1ea1o m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 to\u00e0n di\u1ec7n. &#8220;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.2.2 Chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb s\u1ef1 xu\u1ea5t s\u1eafc c\u1ee7a c\u00e1 nh\u00e2n sang s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c nh\u00f3m<\/em><\/h4>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00f3 l\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn cho t\u1eebng c\u00e1 nh\u00e2n. Nh\u01b0ng m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n t\u1ea1o ra c\u00e1c t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c c\u00e1 nh\u00e2n c\u00f9ng nhau ph\u00e1t tri\u1ec3n. M\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u00f3 l\u00e0 c\u00f3 c\u00e1c gi\u1ea3i th\u01b0\u1edfng n\u1ed9i b\u1ed9 ghi nh\u1eadn th\u00e0nh t\u00edch c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc. V\u00e0 \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c nh\u00f3m, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khen th\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.3 D\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft theo Kirk McDonald, CEO khu v\u1ef1c B\u1eafc M\u1ef9 c\u1ee7a Group M<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.3.1 L\u1eadp k\u1ebf ho\u1ea1ch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai<\/em><\/h4>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1 t\u1eadp trung v\u00e0o t\u01b0\u01a1ng lai. Theo c\u00e1c Agency Leaders khuy\u00ean c\u00e1c Marketer hi\u1ec7n t\u1ea1i c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch cho nh\u1eefng \u0111i\u1ec1u ch\u01b0a bi\u1ebft. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 linh ho\u1ea1t v\u00e0 nhanh nh\u1eb9n h\u01a1n. \u0110\u1ed3ng th\u1eddi vi\u1ec7c n\u00e0y c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh, c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.3.2 Kh\u00f4ng ch\u1ec9 x\u00e1c \u0111\u1ecbnh d\u1eef li\u1ec7u h\u00e3y s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n<\/em><\/h4>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c t\u1eadp d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p ho\u1eb7c l\u00e0m phong ph\u00fa th\u00eam <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>n\u1ed9i dung<\/strong><\/a> hi\u1ec7n c\u00f3.  \u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n quan t\u00e2m l\u00e0 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn n\u00e0y th\u00f4ng qua khoa h\u1ecdc d\u1eef li\u1ec7u. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 bao b\u00ec v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1n gi\u1ea3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng h\u1ecdc m\u00e1y v\u00e0 AI \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n th\u00f4ng qua m\u00f4 ph\u1ecfng v\u00e0 m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"889\" height=\"450\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-8.png\" alt=\"marketing\" class=\"wp-image-24411\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-8.png 889w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-8-300x152.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-8-768x389.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.4 Marketing l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m theo Doug Rozen, CEO t\u1ea1i Dentsu Media Americas<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.4.1 Th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n h\u00f3a tr\u00ean quy m\u00f4 l\u1edbn th\u00f4ng qua t\u00ecm ki\u1ebfm<\/em><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u00e1ng kinh ng\u1ea1c trong s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Theo c\u00e1c Agency Leaders, t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t trong nh\u1eefng t\u00edn hi\u1ec7u c\u00f3 \u00fd \u0111\u1ecbnh t\u1ed1t nh\u1ea5t cho m\u1ecdi chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. Do \u0111\u00f3, c\u00e1c Marketer l\u00e3o luy\u1ec7n s\u1ebd ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 c\u00e1ch h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3. Vi\u1ec7c n\u00e0y nh\u1eb1m th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n h\u00f3a tr\u00ean quy m\u00f4 l\u1edbn tr\u00ean c\u00e1c k\u00eanh kh\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.4.2 Gi\u1ea3i ph\u00f3ng con ng\u01b0\u1eddi kh\u1ecfi robot<\/em><\/h4>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t v\u0169 kh\u00ed chi\u1ebfn l\u01b0\u1ee3c. Ch\u1ee9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t v\u0169 kh\u00ed ti\u1ebft ki\u1ec7m chi ph\u00ed. Nhi\u1ec1u t\u1ed5 ch\u1ee9c ngh\u0129 r\u1eb1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u1ebd d\u1eabn \u0111\u1ebfn ti\u1ebft ki\u1ec7m. Tuy nhi\u00ean, m\u1ee5c ti\u00eau c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 gi\u1ea3i ph\u00f3ng con ng\u01b0\u1eddi kh\u1ecfi robot v\u00e0 t\u1ea1o ra n\u0103ng l\u1ef1c cho suy ngh\u0129.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.5 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1edbi c\u00f9ng Helen Lin, Gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Publicis<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.5.1 \u0110\u1eebng l\u00e3ng ph\u00ed c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/h4>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 suy ngh\u0129 r\u1eb1ng m\u1ecdi \u1ea5n t\u01b0\u1ee3ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng \u0111\u1ec3 m\u1edf ra c\u00e1c m\u1ed1i quan h\u1ec7. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd ch\u1ecdn tham gia v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y b\u1ea1n l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 mang l\u1ea1i c\u00e1c tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi m\u1ebb cho ng\u01b0\u1eddi d\u00f9ng. Omnichannel hi\u1ec7n nay l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>Marketing<\/strong><\/a> \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. N\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i t\u1eeb \u0111\u00f3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho d\u00f9 h\u1ecd \u1edf \u0111\u00e2u. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.5.2 T\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng<\/em><\/h4>\n\n\n\n<p>L\u00e0n s\u00f3ng \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra sau th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i. Do \u0111\u00f3, vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh \u2018b\u1ea3n th\u00e2n t\u1ed1t nh\u1ea5t ti\u1ebfp theo\u2019 c\u1ee7a h\u1ecd. Theo Agency Leaders, \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb. T\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 cu\u1ed9c s\u1ed1ng h\u1ea1nh ph\u00fac h\u01a1n, vi\u00ean m\u00e3n h\u01a1n th\u00f4ng qua nh\u1eefng l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u l\u00e0nh m\u1ea1nh. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 c\u00f9ng c\u00f3 l\u1ee3i cho \u0111\u00f4i b\u00ean v\u00e0 c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/millennials-vs-gen-z-7-diem-khac-biet-trong-cach-marketing\/\">Millennials vs Gen Z: 7 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong c\u00e1ch Marketing<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/digital-marketing-collateral-la-gi-5-loai-cong-cu-pho-bien-nhat-hien-nay\/\">Digital Marketing collateral l\u00e0 g\u00ec ? 5 lo\u1ea1i c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.6 K\u1ebft qu\u1ea3 v\u00e0 s\u1ef1 nhanh nh\u1eb9n theo Megan Pagliuca, Gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh t\u1ea1i Omnicom Media Group<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.6.1 T\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a th\u1eed nghi\u1ec7m nh\u1ea5t qu\u00e1n<\/em><\/h4>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p n\u00ean th\u00fac \u0111\u1ea9y m\u1ed9t n\u1ec1n v\u0103n h\u00f3a th\u1eed nghi\u1ec7m nh\u1ea5t qu\u00e1n th\u00f4ng qua c\u00e1c quy tr\u00ecnh training c\u1ee7a doanh nghi\u1ec7p. Qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi KPI c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o th\u1eed nghi\u1ec7m A \/ B nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. KPI kinh doanh tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho v\u0103n h\u00f3a \u0111o l\u01b0\u1eddng v\u00e0 th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>1.6.2 \u0110o l\u01b0\u1eddng s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh<\/em><\/h4>\n\n\n\n<p>Vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111a chi\u1ec1u. \u0110\u1ec3 t\u1eeb \u0111\u00e2y s\u1ebd cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng d\u1eef li\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 \u0111\u1ea7u t\u01b0 Marketing m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi KPI kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Khi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u00e0 c\u00e1c nhu c\u1ea7u li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng. L\u00fac n\u00e0y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i ch\u1ecbu c\u00e1c \u00e1p l\u1ef1c kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang t\u1ef1 t\u1ea1o ra c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[126,987],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch m\u00e0 c\u00e1c Agency Leaders ph\u00e1t tri\u1ec3n v\u00e0 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng th\u1ebf gi\u1edbi<\/title>\n<meta name=\"description\" content=\"C\u00e1c Agency Leaders \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 b\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n 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