{"id":24433,"date":"2021-11-03T11:12:57","date_gmt":"2021-11-03T04:12:57","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=24433"},"modified":"2021-11-03T11:12:58","modified_gmt":"2021-11-03T04:12:58","slug":"quang-cao-cho-nganh-fmcg-bao-nhieu-la-du","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/quang-cao-cho-nganh-fmcg-bao-nhieu-la-du","title":{"rendered":"Qu\u1ea3ng c\u00e1o cho ng\u00e0nh FMCG bao nhi\u00eau l\u00e0 \u0111\u1ee7 ?"},"content":{"rendered":"\n<p>Chi ti\u00eau qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng v\u1ecdt sau \u0111\u1ea1i d\u1ecbch Covid-19 . Trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5. Tuy nhi\u00ean,sau th\u1eddi gian \u0111\u1ea1i d\u1ecbch di\u1ec5n ra ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m. Chi ti\u00eau cho ng\u00e0nh <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/case-study-nganh\/marketing-fb-case-study-nganh\/\"><strong>FMCG<\/strong><\/a> so v\u1edbi n\u0103m tr\u01b0\u1edbc &#8211; c\u00f9ng th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. \u0110\u00e3 ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch nh\u01b0ng s\u1ee9c mua c\u1ee7a kh\u00e1ch h\u00e0ng v\u1eabn cao h\u01a1n nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/quang-cao-fmcg.png\" alt=\"qu\u1ea3ng c\u00e1o fmcg\" class=\"wp-image-24440\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/quang-cao-fmcg.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/quang-cao-fmcg-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/quang-cao-fmcg-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.Chi bao nhi\u00eau cho ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o FMCG l\u00e0 \u0111\u1ee7?<\/strong><\/h2>\n\n\n\n<p>Theo Deloitte, Ng\u00e0nh h\u00e0ng FMCG s\u1eb5n s\u00e0ng chi kho\u1ea3ng 20% doanh thu cho marketing \u0111\u1ec3 theo k\u1ecbp trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. V\u00ec v\u1eady, th\u1ee9 \u0111\u1ea7u ti\u00ean ch\u00fang ta c\u1ea7n c\u00e2n nh\u1eafc ch\u00ednh l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed7i ng\u00e0nh h\u00e0ng. \u0110\u1ec3 bi\u1ebft ng\u00e2n s\u00e1ch bao nhi\u00eau l\u00e0 \u0111\u1ee7, l\u00e0 nhi\u1ec1u cho vi\u1ec7c chi ti\u00eau <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>qu\u1ea3ng c\u00e1o.<\/strong><\/a><\/p>\n\n\n\n<p>Ng\u00e0nh h\u00e0ng FMCG bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ef9 ph\u1ea9m, th\u1ef1c ph\u1ea9m, nhi\u00ean li\u1ec7u, qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p\u2026 .\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ng\u00e0nh lu\u00f4n ph\u1ea3i thay \u0111\u1ed5i li\u00ean t\u1ee5c nh\u1eefng chi\u1ebfn d\u1ecbch Marketing \u0111\u1ec3 l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u kh\u00e1ch. Tuy nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t nh\u01b0ng lu\u00f4n \u0111i theo t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00ean c\u00e1c c\u00f4ng ty trong ng\u00e0nh n\u00e0y lu\u00f4n \u0111\u1ea7u t\u01b0 cho qu\u1ea3ng c\u00e1o l\u00e0 chuy\u1ec7n t\u1ea5t y\u1ebfu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ads-vua-cong-bo-ban-nang-cap-cua-chien-dich-hien-thi\/\">Google Ads v\u1eeba c\u00f4ng b\u1ed1 b\u1ea3n n\u00e2ng c\u1ea5p c\u1ee7a chi\u1ebfn d\u1ecbch hi\u1ec3n th\u1ecb<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2.T\u01b0\u01a1ng lai h\u1eadu ph\u1ee5c h\u1ed3i Covid-19<\/strong><\/h2>\n\n\n\n<p>Kinh t\u1ebf to\u00e0n c\u1ea7u d\u1ef1 b\u00e1o s\u1ebd tr\u1edf l\u1ea1i nh\u1edd c\u00f4ng cu\u1ed9c ti\u00eam ch\u1ee7ng vaccine Covid-19. Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean to\u00e0n c\u1ea7u v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a to\u00e0n c\u1ea7u h\u1ed3i ph\u1ee5c nhanh.<\/p>\n\n\n\n<p>C\u00f4ng su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh FMCG so v\u1edbi th\u1ecb tr\u01b0\u1eddng to\u00e0n ng\u00e0nh s\u1ebd c\u00f3 h\u01b0\u1edbng gi\u1ea3m xu\u1ed1ng. Nh\u01b0ng nh\u00ecn chung v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh khi \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 4,8% v\u00e0o n\u0103m 2021. \u0110\u1ec3 l\u1ea5y l\u1ea1i v\u1ecb tr\u00ed v\u00e0o 2022 v\u1edbi m\u1ee9c 4,7% v\u00e0 duy tr\u00ec \u0111\u1ebfn 2023 v\u1edbi m\u1ee9c t\u0103ng 4,6%.<br>N\u1ebfu m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c duy tr\u00ec th\u00ec chi ti\u00eau cho qu\u1ea3ng c\u00e1o FMCG. C\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c 30,1 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2022. V\u00e0 c\u00f3 th\u1ec3 t\u0103ng t\u1eeb m\u1ee9c 28,1 t\u1ef7 \u0111\u00f4 la trong n\u0103m nay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"807\" height=\"587\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-11.png\" alt=\"\" class=\"wp-image-24434\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-11.png 807w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-11-300x218.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-11-768x559.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-11-324x235.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-11-648x470.png 648w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.Chi m\u1ea1nh cho qu\u1ea3ng c\u00e1o v\u00e0 v\u1eefng ng\u00f4i \u0111\u1ea7u trong ng\u00e0nh FMCG<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u01b0\u1eddng k\u1ef3 Brand Footprint n\u0103m th\u1ee9 6 do Kantar Worldpanel th\u1ef1c hi\u1ec7n v\u1eeba c\u00f4ng b\u1ed1 22-5. Cho bi\u1ebft, top 3 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn d\u00f9ng nhi\u1ec1u nh\u1ea5t. M\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u1eabn gi\u1eef nguy\u00ean so v\u1edbi m\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o, Unilever, Masan Consumer v\u00e0 Vinamilk ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng \u00f4ng l\u1edbn s\u1edf h\u1eefu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn mua nhi\u1ec1u nh\u1ea5t. \u1ede c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n Vi\u1ec7t Nam trong su\u1ed1t 5 n\u0103m qua. Masan Consumer v\u00e0 Vinamilk \u0111\u1ee9ng \u0111\u1ea7u trong ng\u00e0nh th\u1ef1c ph\u1ea9m. C\u00f2n Unilever ti\u1ebfp t\u1ee5c duy tr\u00ec trong ng\u00e0nh h\u00e0ng phi th\u1ef1c ph\u1ea9m. C\u00e1c &#8220;\u00f4ng l\u1edbn&#8221; n\u00e0y \u0111\u00e3 t\u1ea1o d\u1ef1ng m\u1ed9t v\u1ecb tr\u00ed cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Th\u00f4ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>qu\u1ea3ng c\u00e1o<\/strong><\/a> nh\u1eafm \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/mua-sam-va-xem-video-dong-thoi-tai-tiktok-shopping\/\">Mua s\u1eafm v\u00e0 xem video \u0111\u1ed3ng th\u1eddi t\u1ea1i TikTok Shopping<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4.S\u1ef1 gia t\u0103ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u gi\u1ea3m b\u1edbt<\/strong><\/h2>\n\n\n\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh tr\u1ecdng \u0111i\u1ec3m trong n\u0103m 2020. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u thay \u0111\u1ed5i cho t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Nh\u01b0ng m\u1eb7c d\u00f9 c\u00e1c ng\u00e0nh FMCG c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 kh\u1ea3 n\u0103ng h\u00f2a nh\u1eadp ch\u1eadm h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c.<\/p>\n\n\n\n<p>N\u0103m nay, m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u1ed5ng doanh thu b\u00e1n l\u1ebb \u0111\u1ea1t m\u1ee9c t\u0103ng k\u1ef7 l\u1ee5c v\u1edbi h\u01a1n 20%. V\u01b0\u1ee3t qua m\u1ee9c \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0o n\u0103m ngo\u00e1i c\u00f9ng k\u1ef3 (16,1%).<\/p>\n\n\n\n<p>C\u00e1c n\u01b0\u1edbc c\u00f3 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 \u1ea4n \u0110\u1ed9 v\u00e0 Trung Qu\u1ed1c \u0111\u00e3 \u201cth\u00e2u t\u00f3m\u201d th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng to\u00e0n c\u1ea7u. V\u1edbi m\u1ee9c chi ti\u00eau cho qu\u1ea3ng c\u00e1o FMCG t\u0103ng h\u01a1n 14% \u2013 cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Qu\u1ea3ng c\u00e1o.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chi ti\u00eau qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng v\u1ecdt sau \u0111\u1ea1i d\u1ecbch Covid-19 . Trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5. Tuy nhi\u00ean,sau th\u1eddi gian \u0111\u1ea1i d\u1ecbch di\u1ec5n ra ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m. Chi ti\u00eau cho ng\u00e0nh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[987,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[HOT] Qu\u1ea3ng c\u00e1o cho ng\u00e0nh FMCG bao nhi\u00eau l\u00e0 \u0111\u1ee7 ?<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng chi ti\u00eau cho qu\u1ea3ng c\u00e1o FMCG d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng v\u1ecdt sau \u0111\u1ea1i d\u1ecbch Covid-19 trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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