{"id":24867,"date":"2021-11-20T15:30:00","date_gmt":"2021-11-20T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=24867"},"modified":"2021-11-17T10:20:27","modified_gmt":"2021-11-17T03:20:27","slug":"cach-cac-cong-ty-ung-dung-chuyen-doi-ky-thuat-so","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-cac-cong-ty-ung-dung-chuyen-doi-ky-thuat-so","title":{"rendered":"C\u00e1c c\u00f4ng ty \u0111\u00e3 \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o ?"},"content":{"rendered":"\n<p>\u1ee8ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 &#8211; c\u1ee9u tinh c\u1ee7a c\u00e1c c\u00f4ng ty trong th\u1eddi \u0111\u1ea1i b\u00ecnh th\u01b0\u1eddng m\u1edbi sau \u0111\u1ea1i d\u1ecbch COVID-19.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/ung-dung-chuyen-doi-ky-thuat-so.png\" alt=\"\u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1\" class=\"wp-image-24881\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/ung-dung-chuyen-doi-ky-thuat-so.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/ung-dung-chuyen-doi-ky-thuat-so-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/ung-dung-chuyen-doi-ky-thuat-so-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n s\u1eb5n s\u00e0ng trong t\u1ea5t c\u1ea3 c\u00e1c t\u00ecnh hu\u1ed1ng. Khi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng, s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chu\u1ed7i cung \u1ee9ng v\u00e0 t\u00ecnh h\u00ecnh x\u00e3 h\u1ed9i lu\u00f4n l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn. Ch\u00fang ta ph\u1ea3i lu\u00f4n s\u1eb5n s\u00e0ng cung c\u1ea5p theo nhu c\u1ea7u kh\u00e1ch h\u00e0ng d\u00f9 h\u1ecd \u1edf \u0111\u00e2u, d\u00f9 l\u00e0 l\u1ea7n mua \u0111\u1ea7u ti\u00ean hay l\u1ea7n th\u1ee9 100.<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t th\u1eddi k\u1ef3 ph\u00e1t tri\u1ec3n ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t do \u1ea3nh h\u01b0\u1edfng c\u1ee7a COVID-19. C\u00e1c nh\u00e0 kinh doanh ph\u1ea3i \u0111\u1ee7 nhanh nh\u1ea1y \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i. V\u1eady, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u1ee5c h\u1ed3i kinh doanh sau \u0111\u1ea1i d\u1ecbch?<\/p>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 \u201cChuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u1ee8ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p>\u201cChuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d l\u00e0 khai th\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u sau \u0111\u00f3 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e2n t\u00edch. T\u1eeb nh\u1eefng ph\u00e2n t\u00edch n\u00e0y s\u1ebd t\u1ea1o ra nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n. \u1ede <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/quang-cao-google-ads\/\">Google<\/a>, h\u1ecd kh\u00f4ng ngh\u0129 thu\u1eadt ng\u1eef n\u00e0y ph\u1ea3i l\u00e0 m\u1ed9t d\u1ef1 \u00e1n l\u1edbn. N\u00f3 l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc, hay c\u00f2n g\u1ecdi l\u00e0 \u2018\u2019l\u1ed9 tr\u00ecnh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u\u2019\u2019.<\/p>\n\n\n\n<p>L\u1ed9 tr\u00ecnh n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00f4ng ty. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho h\u1ecd \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u. T\u1eeb \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u s\u1ebd t\u1ea1o n\u00ean nh\u1eefng \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ecbnh cho m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho l\u1ed9 tr\u00ecnh s\u1eafp t\u1edbi c\u1ee7a b\u1ea1n, h\u00e3y xem ba th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh ri\u00eang c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Mondel\u0113z International<\/strong><\/h2>\n\n\n\n<p>Mondelez International(Mondel\u0113z) l\u00e0 m\u1ed9t c\u00f4ng ty th\u1ef1c ph\u1ea9m \u0111a qu\u1ed1c gia c\u1ee7a M\u1ef9. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp th\u00e1ng 10 n\u0103m 2012 b\u1edfi Thomas H. McInnerney.<\/p>\n\n\n\n<p>M\u1ed7i n\u0103m c\u00f4ng ty n\u00e0y thu v\u1ec1 kho\u1ea3ng 26 t\u1ef7 \u0111\u00f4 la v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i d\u00e0i tr\u00ean 170 qu\u1ed1c gia.<\/p>\n\n\n\n<p>N\u0103m 2018, Mondel\u0113z x\u1ebfp th\u1ee9 117 trong danh s\u00e1ch c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 t\u00ednh theo t\u1ed5ng doanh thu. \u0110\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111\u1ed3 \u0103n nhanh l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"817\" height=\"531\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-181.png\" alt=\"mondelez\" class=\"wp-image-24869\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-181.png 817w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-181-300x195.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-181-768x499.png 768w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.1 Mondel\u0113z \u0111\u00e3 b\u1eaft \u0111\u1ea7u m\u1ecdi th\u1ee9 nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a Mondel\u0113z l\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n\n\n\n<p>L\u1ed9 tr\u00ecnh b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng n\u01a1i h\u1ecd sinh s\u1ed1ng. T\u1ee9c l\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u00e0ng lo\u1ea1t th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi nguy\u00ean t\u1eafc l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, b\u1ed9 m\u00e1y c\u00f4ng ty Mondel\u0113z \u0111\u00e3 thay \u0111\u1ed5i t\u1eeb trong ra ngo\u00e0i. T\u1eeb sales \u0111\u1ebfn t\u00e0i ch\u00ednh hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u00e1 v\u1ee1 c\u00e1c silos trong t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chung. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t s\u00e1ng ki\u1ebfn nhanh nh\u1ea1y c\u1ee7a c\u00f4ng ty v\u1edbi t\u00ean g\u1ecdi \u2018\u2019Empathy at Scale\u2019\u2019. (t\u1ea1m d\u1ecbch: s\u1ef1 \u0111\u1ed3ng c\u1ea3m \u1edf c\u1ea5p \u0111\u1ed9 quy m\u00f4)<\/p>\n\n\n\n<p>Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 gi\u00fap Mondel\u0113z t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n, l\u00e2u d\u00e0i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/chay-quang-cao-tiktok-nam-giu-su-song-con-cua-thuong-hieu\/\">Ch\u1ea1y qu\u1ea3ng c\u00e1o TikTok n\u1eafm gi\u1eef s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ads-hien-thi-lich-su-quang-cao-den-tu-cac-ten-thuong-hieu\/\">Google Ads s\u1ebd hi\u1ec3n th\u1ecb l\u1ecbch s\u1eed qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1eeb c\u00e1c t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 chi\u1ebfn d\u1ecbch \u2018\u2019\u0111\u1eebng \u0111i xa v\u00ec \u0111\u00f3i\u2019\u2019\u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u1edf \u1ea4n \u0110\u1ed9 cho th\u01b0\u01a1ng hi\u1ec7u Cadbury. Chi\u1ebfn d\u1ecbch n\u00e0y s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 c\u00e2n nh\u1eafc gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a k\u1ebft h\u1ee3p v\u1edbi 8 quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi s\u00e1u y\u1ebfu t\u1ed1 ng\u1eef c\u1ea3nh kh\u00e1c, bao g\u1ed3m th\u1eddi gian, ng\u00e0y trong tu\u1ea7n v\u00e0 v\u1ecb tr\u00ed. T\u1ed5ng c\u1ed9ng, qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00e3 t\u1ea1o ra 92.000 n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Ngo\u00e0i ra % ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb qu\u1ea3ng c\u00e1o t\u0103ng 50%. T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o cao h\u01a1n 2,6 l\u1ea7n so v\u1edbi \u0111i\u1ec3m chu\u1ea9n CPG.<\/p>\n\n\n\n<p>Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 gi\u00fap Mondel\u0113z v\u01b0\u1ee3t xa ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y. M\u1ee9c t\u0103ng tr\u01b0\u1edfng ROI c\u0169ng \u0111\u1ea1t hai con s\u1ed1. N\u00f3 c\u0169ng cung c\u1ea5p cho c\u00f4ng ty m\u1ed9t khu\u00f4n m\u1eabu \u0111\u1ec3 t\u1ed5 ch\u1ee9c l\u1ea1i to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c kinh doanh d\u00e0i h\u1ea1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. C\u00f4ng ty \u00f4 t\u00f4 Ford<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 gi\u00e1ng m\u1ed9t \u0111\u00f2n m\u1ea1nh xu\u1ed1ng ngh\u00e0nh s\u1ea3n xu\u1ea5t \u00f4 t\u00f4. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u h\u00e3ng ph\u1ea3i \u0111\u00f3ng c\u00e1c c\u1eeda h\u00e0ng v\u00e0 chuy\u1ec3n sang b\u00e1n xe tr\u1ef1c tuy\u1ebfn. \u0110\u1ed3ng th\u1eddi g\u00e2y ra t\u00ecnh tr\u1ea1ng h\u1ee5t chu\u1ed7i cung \u1ee9ng khi\u1ebfn vi\u1ec7c s\u1ea3n xu\u1ea5t xe b\u1ecb \u0111\u00ecnh tr\u1ec7. Ch\u1ec9 t\u00ednh ri\u00eang n\u0103m 2020, doanh s\u1ed1 \u00f4 t\u00f4 c\u1ee7a M\u1ef9 \u0111\u00e3 gi\u1ea3m 15%.<\/p>\n\n\n\n<p>D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Jim Farley v\u00e0 CMO to\u00e0n c\u1ea7u Suzy Deering, Ford thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ee9u v\u00e3n t\u00ecnh th\u1ebf. C\u1ea3 hai tin r\u1eb1ng vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m m\u1edbi cho kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ch\u00eca kh\u00f3a ph\u1ee5c h\u1ed3i l\u00e2u d\u00e0i. Tr\u01b0\u1edbc nhu c\u1ea7u ph\u00e1t tri\u1ec3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00f4 t\u00f4 b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u01b0a c\u00f4ng ngh\u1ec7 \u1ee9ng d\u1ee5ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/xay-dung-quang-ba-thuong-hieu-cho-doanh-nghiep-de-dang-qua-7-buoc\/\">X\u00e2y d\u1ef1ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p d\u1ec5 d\u00e0ng qua 7 b\u01b0\u1edbc<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-video-ads-co-phai-la-su-lua-chon-an-toan-cho-doanh-nghiep\/\">Facebook Video Ads c\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn an to\u00e0n cho th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul>\n\n\n\n<p>&nbsp;\u201cS\u1ef1 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng tr\u1ecb v\u1ec1 d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m. Ch\u00fang t\u00f4i ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ki\u1ebfn \u200b\u200btr\u00fac \u0111i\u1ec7n v\u00e0 x\u00e2y d\u1ef1ng b\u00ed quy\u1ebft ph\u1ea7n m\u1ec1m trong c\u00f4ng ty. V\u00e0 ch\u00fang t\u00f4i c\u1ea7n t\u00edch h\u1ee3p b\u00ed quy\u1ebft \u0111\u00f3 theo nh\u1eefng c\u00e1ch m\u00e0 ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd ph\u1ea3i l\u00e0m tr\u01b0\u1edbc \u0111\u00e2y. &#8220;<\/p>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, Ford \u0111ang d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111i\u1ec7n kh\u00ed h\u00f3a xe v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c. V\u00e0 v\u1eadn d\u1ee5ng c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 Google \u0111\u1ec3 t\u00edch h\u1ee3p ph\u1ea7n m\u1ec1m v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2023, h\u00e0ng tri\u1ec7u m\u1eabu xe Ford v\u00e0 Lincoln s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android, v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a Google \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"409\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-182.png\" alt=\"\u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1\" class=\"wp-image-24872\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-182.png 720w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-182-300x170.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Crate and Barrel<\/strong><\/h2>\n\n\n\n<p>Crate and Barrel Holdings l\u00e0 m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng trang tr\u00ed n\u1ed9i th\u1ea5t qu\u1ed1c t\u1ebf v\u1edbi h\u01a1n 7500 nh\u00e2n vi\u00ean. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f2n s\u1edf h\u1eefu h\u01a1n 100 c\u1eeda h\u00e0ng t\u1ea1i M\u1ef9 v\u00e0 Canada. Ngo\u00e0i ra th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f2n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i cho r\u1ea5t nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"820\" height=\"551\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-184.png\" alt=\"crate and barrel\" class=\"wp-image-24874\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-184.png 820w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-184-300x202.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-184-768x516.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ea1i di\u1ec7n c\u0169ng \u0111\u00e3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 di\u1ec5n ra t\u1ea1i Crate and Barrel.<\/p>\n\n\n\n<p>Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a c\u00f4ng ty n\u00e0y \u0111\u00e3 t\u0103ng 40%. \u0110\u1ed3ng th\u1eddi chi\u1ebfm h\u01a1n 65% ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/xu-huong-thi-truong\/kinh-doanh-online\/\">kinh doanh <\/a>c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>Nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty n\u00e0y t\u1eeb b\u1ecf c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec3 chuy\u1ec3n ho\u00e0n to\u00e0n sang b\u00e1n tr\u1ef1c tuy\u1ebfn. Thay v\u00e0o \u0111\u00f3 n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1edf n\u00ean s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng h\u01a1n. C\u00f4ng ty s\u1ebd ph\u00e1t tri\u1ec3n song song c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n\n\n\n<p>H\u1ecd hi\u1ec3u c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1eadp trung v\u00e0o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i nh\u00ecn th\u1ed1ng nh\u1ea5t h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tam-quan-trong-cua-xay-dung-thuong-hieu\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u h\u1ea1i \u00edt l\u1ee3i nhi\u1ec1u. T\u1ea1i sao kh\u00f4ng ?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cac-cong-cu-ho-tro-de-nang-cao-gia-tri-thuong-hieu-tren-facebook\/\">C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Facebook<\/a><\/li><\/ul>\n\n\n\n<p>C\u00f4ng ty n\u00e0y b\u1eaft \u0111\u1ea7u d\u1ef1a v\u00e0o vi\u1ec7c thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch. Bao g\u1ed3m giao th\u00f4ng xung quanh c\u1eeda h\u00e0ng, app mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c mua b\u00e1n tr\u1ef1c tuy\u1ebfn kh\u00e1c. Sau \u0111\u00f3 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u l\u1ea1i v\u00e0 t\u1ea1o n\u00ean m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng ty d\u1ef1a v\u00e0o c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch BigQuery c\u1ee7a Google cloud. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p thu th\u1eadp nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin g\u1ea5p 10 l\u1ea7n so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. D\u1eef li\u1ec7u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch th\u00e0nh c\u00e1c th\u00f4ng tin h\u1eefu \u00edch. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh thu.&nbsp;<\/p>\n\n\n\n<p>BigQuery c\u0169ng gi\u00fap c\u00f4ng ty n\u00e0y ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ec1 xu\u1ea5t nhi\u1ec1u m\u00f4 h\u00ecnh m\u00e0 kh\u00f4ng l\u00e0m t\u0103ng chi ph\u00ed.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p. B\u1ea5t k\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n xu\u1ea5t ph\u00e1t \u1edf \u0111\u00e2u, chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 v\u1eabn c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng n\u00e2ng t\u1ea7m doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00ean. Th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n, chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng ph\u00e1t tri\u1ec3n. Ch\u00ednh v\u00ec th\u1ebf, nhanh nh\u1ea1y v\u00e0 n\u1eafm b\u1eaft c\u00e1c ph\u01b0\u01a1ng th\u1ee9c l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng trong kinh doanh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u1ee8ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 &#8211; c\u1ee9u tinh c\u1ee7a c\u00e1c c\u00f4ng ty trong th\u1eddi \u0111\u1ea1i b\u00ecnh th\u01b0\u1eddng m\u1edbi sau \u0111\u1ea1i d\u1ecbch COVID-19.&nbsp; M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n s\u1eb5n s\u00e0ng trong t\u1ea5t c\u1ea3 c\u00e1c t\u00ecnh hu\u1ed1ng. Khi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng, s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[126,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c c\u00f4ng ty \u0111\u00e3 \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o ?<\/title>\n<meta name=\"description\" content=\"\u1ee8ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 - c\u1ee9u tinh c\u1ee7a c\u00e1c c\u00f4ng ty trong th\u1eddi \u0111\u1ea1i b\u00ecnh th\u01b0\u1eddng m\u1edbi sau \u0111\u1ea1i d\u1ecbch COVID-19. 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