{"id":25130,"date":"2021-11-24T15:00:00","date_gmt":"2021-11-24T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=25130"},"modified":"2021-11-23T17:09:49","modified_gmt":"2021-11-23T10:09:49","slug":"facebook-meta-ads-han-che","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/facebook-meta-ads-han-che","title":{"rendered":"Facebook \u0111\u1eb7t ra nh\u1eefng h\u1ea1n ch\u1ebf m\u1edbi \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau"},"content":{"rendered":"\n<p>N\u1ec1n t\u1ea3ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> v\u1eeba ra th\u00f4ng b\u00e1o s\u1ebd gi\u1edbi h\u1ea1n vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ch\u1ee7ng t\u1ed9c v\u00e0 c\u00e1c l\u0129nh v\u1ef1c nh\u1ea1y c\u1ea3m kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do khi\u1ebfn Ads b\u1ecb h\u1ea1n ch\u1ebf sau khi Facebook \u0111\u1ed5i t\u00ean th\u00e0nh Meta.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/facebook-meta-ads-han-che.png\" alt=\"facebook meta ads h\u1ea1n ch\u1ebf\" class=\"wp-image-25134\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/facebook-meta-ads-han-che.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/facebook-meta-ads-han-che-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/facebook-meta-ads-han-che-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau (Ads Targeting) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Qu%E1%BA%A3ng_c%C3%A1o_tr%E1%BB%B1c_tuy%E1%BA%BFn\"><strong>qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/strong><\/a>. M\u1ee5c ti\u00eau l\u00fac n\u00e0y l\u00e0 nh\u1eb1m ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3. C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc ho\u1eb7c h\u00e0nh vi. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o m\u00e0 Facebook cung c\u1ea5p. T\u00ednh n\u0103ng n\u00e0y s\u1ebd \u0111\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c khu v\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a m\u00e0n h\u00ecnh. T\u00ednh n\u0103ng n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u00e0 \u201cNh\u1ea5p chu\u1ed9t\u201d. B\u00ean c\u1ea1nh \u0111\u00f3 t\u00ednh n\u0103ng n\u00e0y c\u00f2n cung c\u1ea5p cho c\u00e1c qu\u1ea3ng c\u00e1o th\u00edch \u1ee9ng c\u00f2n d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch trong qu\u00e1 kh\u1ee9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00e0 hi\u1ec7n t\u1ea1i, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ea1n ch\u1ebf tr\u00ean Facebook.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/su-dung-facebook-hay-lam-dung\/\">S\u1eed d\u1ee5ng Facebook hay l\u1ea1m d\u1ee5ng<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-tao-fanpage-doanh-nghiep-tren-facebook\/\">C\u00e1ch t\u1ea1o Fanpage doanh nghi\u1ec7p tr\u00ean Facebook d\u1ec5 d\u00e0ng v\u1edbi 7 b\u01b0\u1edbc<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"812\" height=\"539\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-233.png\" alt=\"\" class=\"wp-image-25132\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-233.png 812w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-233-300x199.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/11\/image-233-768x510.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure><\/div>\n\n\n\n<p>Meta, c\u00f4ng ty m\u1eb9 c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a>, \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd \u0111\u1eb7t th\u00eam h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o (Ads Targeting) tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y nh\u1eb1m lo\u1ea1i b\u1ecf kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Th\u00f4ng qua c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ch\u1ee7ng t\u1ed9c v\u00e0 s\u1eafc t\u1ed9c. Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ebf c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn \u0111\u1ea3ng ph\u00e1i ch\u00ednh tr\u1ecb, t\u00f4n gi\u00e1o v\u00e0 t\u00ecnh d\u1ee5c s\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a b\u1ecb t\u00e1c \u0111\u1ed9ng.<\/p>\n\n\n\n<p>C\u00e1c thay \u0111\u1ed5i s\u1ebd c\u00f3 hi\u1ec7u l\u1ef1c v\u00e0o ng\u00e0y 19 th\u00e1ng 1 n\u0103m 2022. \u0110\u00e2y l\u00e0 l\u00fac Facebook kh\u00f4ng c\u00f2n cho ph\u00e9p c\u00e1c qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafm m\u1ee5c ti\u00eau b\u1ed5 sung \u0111\u00f3 n\u1eefa. Thay \u0111\u1ed5i s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 tr\u01b0\u1edbc ng\u00e0y 17 th\u00e1ng 3 n\u0103m 2022. T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e3 ch\u1ea1y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 s\u1ebd kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c ph\u00e9p n\u1eefa.<\/p>\n\n\n\n<p>Trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog, Meta th\u1eeba nh\u1eadn r\u1eb1ng quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c. Tuy nhi\u00ean, c\u00f4ng ty l\u1eadp lu\u1eadn r\u1eb1ng \u0111\u1ed9ng th\u00e1i n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong c\u00e1c nh\u00f3m kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-group-tools\/\">Facebook ph\u00e1t tri\u1ec3n tools d\u00e0nh ri\u00eang cho c\u00e1c group<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-meta-logo\/\">Logo Meta c\u1ee7a Facebook: kh\u1edfi \u0111\u1ea7u cho m\u1ed9t th\u1eddi \u0111\u1ea1i m\u1edbi c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1<\/a><\/li><\/ul>\n\n\n\n<p>N\u00f3i r\u1ed9ng h\u01a1n, <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> \u0111\u00e3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c gi\u00e1m s\u00e1t g\u1eaft gao. \u0110\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i trong vi\u1ec7c h\u1ea1n ch\u1ebf th\u00f4ng tin sai l\u1ec7ch tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. C\u0169ng nh\u01b0 cho ph\u00e9p c\u00e1c c\u00f4ng ty nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 qu\u1ea3ng c\u00e1o ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c gia ch\u00ednh tr\u1ecb, k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 ch\u1ec9 tr\u00edch Facebook. Cho r\u1eb1ng c\u00f4ng ty v\u00ec theo \u0111u\u1ed5i c\u00e1c \u0111\u1ea3ng ch\u00ednh tr\u1ecb v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Meta \u0111\u00e3 kh\u00f4ng gi\u1ea3i quy\u1ebft c\u00e1c th\u00f4ng tin sai l\u1ec7ch h\u1eefu c\u01a1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc v\u00e0 sau cu\u1ed9c b\u1ea7u c\u1eed n\u0103m 2020, Facebook \u0111\u01b0\u1ee3c coi th\u1ea3m h\u1ea1i. Trong c\u00e1ch ti\u1ebfp c\u1eadn l\u1eb7p \u0111i l\u1eb7p l\u1ea1i c\u1ee7a Facebook \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch tranh c\u1eed \u1edf c\u1ea3 hai \u0111\u1ea3ng th\u1ea5t v\u1ecdng. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Facebook s\u1ebd \u0111e d\u1ecda kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u c\u1eed tri c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Facebook \u0111\u00e3 thu h\u00fat h\u00e0ng t\u1ef7 \u0111\u00f4 la chi ti\u00eau cho chi\u1ebfn d\u1ecbch trong chu k\u1ef3 n\u0103m 2020. C\u00f4ng ty \u0111\u00e3 thi\u1ebft l\u1eadp l\u1ec7nh c\u1ea5m qu\u1ea3ng c\u00e1o ch\u00ednh tr\u1ecb v\u00e0 v\u1eadn \u0111\u1ed9ng ch\u00ednh tr\u1ecb tr\u01b0\u1edbc v\u00e0 sau cu\u1ed9c t\u1ed5ng tuy\u1ec3n c\u1eed. C\u00f9ng v\u1edbi n\u1ed7 l\u1ef1c ng\u0103n ch\u1eb7n s\u1ef1 lan truy\u1ec1n c\u1ee7a c\u00e1c th\u00f4ng tin sai l\u1ec7ch \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng c\u00e1c l\u1ec7nh c\u1ea5m k\u00e9o d\u00e0i \u0111\u1ebfn \u0111\u1ea7u nhi\u1ec7m k\u1ef3 c\u1ee7a ch\u00ednh quy\u1ec1n Biden. Ch\u00fang ch\u1ec9 \u0111\u01b0\u1ee3c d\u1ee1 b\u1ecf sau v\u00e0i th\u00e1ng ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb c\u00e1c quan ch\u1ee9c c\u1ee7a c\u1ea3 hai \u0111\u1ea3ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ec1n t\u1ea3ng Facebook v\u1eeba ra th\u00f4ng b\u00e1o s\u1ebd gi\u1edbi h\u1ea1n vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ch\u1ee7ng t\u1ed9c v\u00e0 c\u00e1c l\u0129nh v\u1ef1c nh\u1ea1y c\u1ea3m kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do khi\u1ebfn Ads b\u1ecb h\u1ea1n ch\u1ebf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[915],"tags":[349,965],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook \u0111\u1eb7t ra nh\u1eefng h\u1ea1n ch\u1ebf m\u1edbi \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau<\/title>\n<meta name=\"description\" content=\"Sau khi \u0111\u1ed5i t\u00ean c\u00f4ng ty th\u00e0nh Meta, Facebook v\u1eeba c\u1eadp nh\u1eadt c\u00e1c h\u1ea1n ch\u1ebf li\u00ean quan \u0111\u1ebfn vi\u1ec7c ch\u1ea1y Ads c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n b\u1ed9 n\u1ec1n t\u1ea3ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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