{"id":25200,"date":"2021-11-26T16:10:00","date_gmt":"2021-11-26T09:10:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=25200"},"modified":"2023-12-20T16:34:35","modified_gmt":"2023-12-20T09:34:35","slug":"doi-tac-chinh-thuc-cua-google-tai-viet-nam-chia-se-mo-hinh-agency-ben-vung","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/doi-tac-chinh-thuc-cua-google-tai-viet-nam-chia-se-mo-hinh-agency-ben-vung","title":{"rendered":"\u0110\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a Google t\u1ea1i Vi\u1ec7t Nam chia s\u1ebb m\u00f4 h\u00ecnh Agency b\u1ec1n v\u1eefng"},"content":{"rendered":"\n

Trong giai \u0111o\u1ea1n s\u1ed1 h\u00f3a ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n hi\u1ec7n nay \u0111\u00e3 mang l\u1ea1i c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng cho c\u00e1c Agency qu\u1ea3ng c\u00e1o. Kh\u00f4ng nh\u1eefng th\u1ebf, s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y c\u0169ng \u0111i k\u00e8m v\u1edbi v\u00f4 v\u00e0n th\u00e1ch th\u1ee9c \u0111\u1ebfn t\u1eeb s\u1ef1 c\u1ea1nh tranh gay g\u1eaft c\u0169ng nh\u01b0 \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb \u0111\u1ea1i d\u1ecbch Covid.<\/p>\n\n\n\n

\"CEO
H\u1ed9i th\u1ea3o “X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng c\u00f9ng Google”<\/figcaption><\/figure>\n\n\n\n

\u0110\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c doanh nghi\u1ec7p Agency c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng l\u00e2u d\u00e0i th\u00ec v\u00e0o ng\u00e0y 25\/11\/2021, Google \u0111\u00e3 ph\u1ed1i h\u1ee3p c\u00f9ng v\u1edbi Adsplus \u0111\u1ec3 chia s\u1ebb v\u1ec1 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c c\u1ed1t l\u1ed7i trong v\u1eadn h\u00e0nh; gi\u1ea3i ph\u00e1p trong tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n c\u00f9ng v\u1edbi c\u00e1ch qu\u1ea3n l\u00fd n\u1ed9i b\u1ed9 ch\u1eb7t ch\u1ebd v\u00e0 lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u. \u0110\u00f3 l\u00e1 l\u00fd do m\u00e0 Adsplus – \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c duy nh\u1ea5t c\u1ee7a Google t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c m\u1eddi l\u00e0m di\u1ec5n gi\u1ea3 ch\u00ednh ch\u00f3 bu\u1ed5i h\u1ed9i th\u1ea3o “X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh Agency b\u1ec1n v\u1eefng c\u00f9ng Google.”<\/p>\n\n\n

\n
\"ceo
B\u00e0 Nguy\u1ec5n Nh\u01b0 Mai – CEO Adsplus<\/em><\/figcaption><\/figure><\/div>\n\n\n

Ngo\u00e0i Adsplus, bu\u1ed5i h\u1ed9i th\u1ea3o c\u00f2n c\u00f3 s\u1ef1 tham gia c\u1ee7a \u00f4ng Vinh Dang- CEO Khai Phu Investments & Migration, \u00f4ng Suneil Chawla – CEO Social Beat t\u1ea1i \u1ea4n \u0110\u1ed9 c\u00f9ng v\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a hai Host ch\u00ednh l\u00e0 b\u00e0 Phoebe Tran – Agency Lead, \u00f4ng Tai Le – Agency Partner c\u1ee7a Google t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Kh\u00f4ng nh\u1eefng th\u1ebf, bu\u1ed5i h\u1ed9i th\u1ea3o c\u00f2n c\u00f3 s\u1ef1 tham gia c\u1ee7a h\u01a1n 300 CEO \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t h\u01a1n l\u00e0 c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a kh\u00e1ch m\u1eddi ch\u00ednh trong bu\u1ed5i h\u1ed9i th\u1ea3o l\u00e0 b\u00e0 Nguy\u1ec5n Nh\u01b0 Mai – CEO Adsplus, \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam chia s\u1ebb trong bu\u1ed5i h\u1ed9i th\u1ea3o v\u1ec1 c\u00e1ch “X\u00e2y d\u1ef1ng b\u1ed9 m\u00e1y b\u1ec1n v\u1eefng c\u00f9ng v\u1edbi 4 tr\u1ee5 c\u1ed9t”: s\u1ed1 h\u00f3a to\u00e0n c\u00f4ng ty, quy tr\u00ecnh Customer Success, s\u1ed1ng v\u00e0 v\u1eadn h\u00e0nh theo P&L, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi.<\/p>\n\n\n\n

Trong bu\u1ed5i h\u1ed9i th\u1ea3o, b\u00e0 Mai \u0111\u00e3 chia s\u1ebb: \u201cT\u1ea1i Adsplus, t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng realtime t\u1eeb doanh s\u1ed1, Spend, Activities, Lead, SQL, customers v\u00e0 deal. M\u1ecdi \u0111\u00e1nh gi\u00e1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u n\u00ean \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c c\u00f4ng b\u1eb1ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c cao\u201d \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y Adsplus hi\u1ec7n \u0111ang c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ti\u00ean ti\u1ebfn, ch\u1eafc ch\u1eafn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho ra hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"guru\"<\/figure><\/div>\n\n\n

Adsplus lu\u00f4n \u0111\u1eb7t vi\u1ec7c x\u00e2y d\u1ef1ng ngu\u1ed3n l\u1ef1c chuy\u00ean s\u00e2u v\u00e0 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng y\u00ean t\u00e2m khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. Hi\u1ec7n nay 100% chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n v\u00e0 nh\u00e2n vi\u00ean k\u1ef9 thu\u1eadt c\u1ee7a Adsplus \u0111\u1ec1u \u0111\u1ea1t ch\u1ee9ng ch\u1ec9 Google Ads. \u0110\u00e2y l\u00e0 ch\u1ee9ng ch\u1ec9 chuy\u00ean s\u00e2u v\u1ec1 ki\u1ebfn th\u1ee9c tri\u1ec3n khai d\u1ecbch v\u1ee5 Google Ads.<\/p>\n\n\n\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt gi\u00fap Adsplus qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng b\u1ed9 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd. M\u1ed9t trong s\u1ed1 \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0 h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng Guru. \u0110\u00e2y l\u00e0 h\u1ec7 th\u1ed1ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c g\u1eedi b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, h\u1ec7 th\u1ed1ng Guru c\u0169ng cung c\u1ea5p cho m\u1ed7i kh\u00e1ch h\u00e0ng m\u1ed7i t\u00e0i kho\u1ea3n kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 truy v\u1ea5n b\u00e1o c\u00e1o real time. Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng g\u1edfi c\u00e1c b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng qua email v\u00e0 SMS v\u00e0o 9 gi\u1edd s\u00e1ng m\u1ed7i ng\u00e0y c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 b\u00e1o c\u00e1o tu\u1ea7n. T\u1ea5t c\u1ea3 vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap cho kh\u00e1ch h\u00e0ng n\u1eafm r\u00f5 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tri\u1ec3n khai v\u00e0 \u0111\u1ea3m b\u1ea3o minh b\u1ea1ch ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

B\u00e0 Mai c\u0169ng nh\u1ea5n m\u1ea1nh th\u00eam v\u1ec1 quy tr\u00ecnh Customer Success<\/strong>, \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t v\u1ec1 d\u1ecbch v\u1ee5 t\u1ea1i Adsplus: \u201cAdsplus s\u1eed d\u1ee5ng quy tr\u00ecnh Customer Success \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a Adsplus t\u1ed1i thi\u1ec3u 6 th\u00e1ng v\u00e0 t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111\u1ea1t tr\u00ean 95%.\u201d<\/p>\n\n\n

\n
\"adsplus<\/figure><\/div>\n\n\n

\u0110\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng hi\u1ec7u su\u1ea5t t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, b\u00e0 Mai \u0111\u00e3 chia s\u1ebd c\u00e1ch m\u00ecnh v\u1eadn h\u00e0nh doanh nghi\u1ec7p theo P&L. Theo b\u00e0 Mai: \u201cT\u1ea1i Adsplus m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 v\u1eadn h\u00e0nh theo P&L, P&L \u0111\u1ebfn t\u1eebng s\u1ea3n ph\u1ea9m, t\u1eebng ph\u00f2ng ban v\u00e0 t\u1eebng nh\u00e2n s\u1ef1. T\u1eeb \u0111\u00f3, m\u1ed7i th\u00e0nh vi\u00ean \u0111\u1ec1u t\u1ef1 ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 c\u00e1 nh\u00e2n t\u1ed1t h\u01a1n\u201d, c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a Adsplus lu\u00f4n \u0111\u1eb7t m\u1ee5c ti\u00eau \u201cKPI l\u00e0 \u0111\u1ec3 v\u01b0\u1ee3t ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 \u0111\u1ea1t.\u201d  <\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, b\u00e0 Mai c\u0169ng r\u1ea5t ch\u00fa tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 n\u00e2ng cao k\u1ef9 n\u0103ng con ng\u01b0\u1eddi. \u201cC\u00e1c nh\u00e2n s\u1ef1 \u1edf Adsplus lu\u00f4n l\u00e0m vi\u1ec7c v\u1edbi 150% c\u00f4ng l\u1ef1c, th\u1eadm ch\u00ed 200%. B\u1edfi t\u1ea1i Adsplus c\u00f3 r\u1ea5t nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh thi \u0111ua h\u1ea5p d\u1eabn v\u00e0 th\u00fa v\u1ecb m\u00e0 c\u00e1c b\u1ea1n tr\u1ebb l\u1ea1i lu\u00f4n mu\u1ed1n chinh ph\u1ee5c nh\u1eefng \u0111\u1ec9nh cao m\u1edbi\u201d, b\u00e0 Mai chia s\u1ebb th\u00eam.<\/p>\n\n\n\n

Qua nh\u1eefng chia s\u1ebb tr\u00ean t\u1eeb b\u00e0 Mai – CEO Adsplus, ch\u00fang ta \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 t\u01b0ng tr\u01b0\u1edfng c\u1ee7a Adsplus trong nhi\u1ec1u n\u0103m qua. B\u00ean c\u1ea1nh \u0111\u00f3, ta c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o qu\u00ean \u0111i h\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng chi\u1ebfn binh Adsplus lu\u00f4n h\u1ebft s\u1ee9c h\u1ebft m\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 m\u00e0 c\u00f2n l\u00e0 chinh ph\u1ee5c nh\u1eefng c\u1ed9t m\u1ed1c cao h\u01a1n n\u1eefa. <\/p>\n\n\n\n

Hy v\u1ecdng nh\u1eefng chia s\u1ebb tr\u00ean ph\u1ea7n n\u00e0o g\u00f3p ph\u1ea7n n\u00e0o \u0111\u00f3 gi\u00fap cho nh\u1eefng CEO c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n m\u00f3ng v\u1edbi ti\u00eau ch\u00ed “Ch\u1eafc hi\u1ec7n t\u1ea1i, v\u1eefng t\u01b0\u01a1ng lai”. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng ty Agency chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ea7y tri\u1ec3n v\u1ecdng kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u1eafp khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. <\/p>\n\n\n\n

B\u00e1o ch\u00ed n\u00f3i g\u00ec v\u1ec1 Adsplus:<\/p>\n\n\n\n