{"id":25379,"date":"2021-12-05T09:30:00","date_gmt":"2021-12-05T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=25379"},"modified":"2021-12-01T15:00:18","modified_gmt":"2021-12-01T08:00:18","slug":"shopper-value-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi","title":{"rendered":"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm"},"content":{"rendered":"\n<p>Gi\u00e1 t\u1ed1t l\u00e0 quan tr\u1ecdng, nh\u01b0ng s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u01b0a th\u00edch <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/quang-cao-google-ads\/\"><strong>th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. V\u00ec v\u1eady, \u0111\u1ec3 \u0111\u00e1nh tr\u00fang mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a c\u00e1c shoppers m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. L\u00fac n\u00e0y c\u00e1c marketers c\u1ea7n t\u00ecm hi\u1ec3u c\u00e1c gi\u00e1 tr\u1ecb t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a h\u1ecd. H\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 shopper value l\u00e0 g\u00ec?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/shopper-value-la-gi.png\" alt=\"shopper value l\u00e0 g\u00ec\" class=\"wp-image-25381\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/shopper-value-la-gi.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/shopper-value-la-gi-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/shopper-value-la-gi-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng y\u00eau th\u00edch v\u00e0 d\u1ec5 d\u00e0ng ch\u1ed1t c\u00e1c deal h\u1ecd cho r\u1eb1ng l\u00e0 t\u1ed1t. Cho d\u00f9 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n c\u00e1c \u01b0u \u0111\u00e3i d\u01b0\u1edbi d\u1ea1ng phi\u1ebfu gi\u1ea3m gi\u00e1 hay chi\u1ebft kh\u1ea5u. Tuy nhi\u00ean b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay ch\u00fa tr\u1ecdng nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c n\u1eefa trong c\u00e1c giao d\u1ecbch n\u00e0y. H\u01a1n l\u00e0 h\u1ecd ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t \u01b0u \u0111\u00e3i c\u00f3 v\u1ebb h\u1eddi. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1ea7n \u0111\u00e2y cho th\u1ea5y nhi\u1ec1u b\u1ea5t ng\u1edd. C\u00e1c shoppers g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u00eam m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 v\u00e0o quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. V\u1eady li\u1ec7u c\u00e1c Shopper value m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang h\u01b0\u1edbng t\u1edbi l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 Shopper value c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 s\u1ef1 \u01b0a th\u00edch th\u01b0\u01a1ng hi\u1ec7u, l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i. V\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia g\u1ecdi l\u00e0 \u201cN\u1ec1n kinh t\u1ebf \u1edf nh\u00e0\u201d (Stay at home economy). K\u1ebft qu\u1ea3 cho th\u1ea5y, deals kh\u00e1 quan tr\u1ecdng. Tuy nhi\u00ean v\u00ec m\u1ed9t s\u1ed1 l\u00fd do m\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00e1c shoppers kh\u00f4ng n\u1eb1m trong gi\u00e1 tr\u1ecb \u0111\u1ed3ng ti\u1ec1n n\u1eefa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 ti\u1ec7n l\u1ee3i l\u00ean ng\u00f4i<\/strong><\/h2>\n\n\n\n<p>V\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch \u1edf nh\u00e0, s\u1ef1 ti\u1ec7n l\u1ee3i th\u1eadm ch\u00ed c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi h\u1ecd khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Trong giai \u0111o\u1ea1n d\u1ecbch b\u1ec7nh b\u00f9ng n\u1ed5 v\u00e0o n\u0103m 2020, <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>Shopping Online<\/strong><\/a> \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc. Th\u00eam v\u00e0o \u0111\u00f3 t\u1ef7 l\u1ec7 mua s\u1eafm c\u00e1c m\u1eb7t h\u00e0ng v\u1ec1 th\u1ef1c ph\u1ea9m, h\u00e0ng gia d\u1ee5ng, c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p t\u0103ng cao. \u0110\u00fang v\u1eady, m\u1ed9t ph\u1ea7n l\u00e0 do nhu c\u1ea7u nh\u01b0ng h\u1ecd c\u0169ng c\u1ea3m th\u1ea5y n\u00f3 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng. Ba trong s\u1ed1 b\u1ed1n ng\u01b0\u1eddi cho bi\u1ebft vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p m\u1edbi tr\u00ean m\u1ea1ng d\u1ec5 d\u00e0ng h\u01a1n. \u0110\u00e1ng n\u00f3i l\u00e0, h\u01a1n m\u1ed9t ph\u1ea7n ba th\u1ea5y vi\u1ec7c shopping online c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u0169ng kh\u00e1 l\u00e0 nhanh ch\u00f3ng. Ngay c\u1ea3 sau khi c\u00e1c c\u1eeda h\u00e0ng m\u1edf c\u1eeda tr\u1edf l\u1ea1i, ch\u1ec9 c\u00f3 9% ng\u01b0\u1eddi d\u00e2n c\u00e2n nh\u1eafc c\u1eaft gi\u1ea3m vi\u1ec7c Shopping Online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cac-thong-ke-moi-nhat-lien-quan-den-affiliate-marketing\/\">C\u00e1c th\u1ed1ng k\u00ea Affiliate Marketing m\u1edbi nh\u1ea5t<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/xu-huong-influencer-marketing-tac-dong-den-tuong-lai-nganh-thuong-mai\/\">Xu h\u01b0\u1edbng Influencer Marketing t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u01b0\u01a1ng lai ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i<\/a><\/li><\/ul>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 k\u1ebft th\u00fac mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 danh m\u1ee5c nh\u1ea5t \u0111\u1ecbnh bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i mua s\u1eafm tr\u1ef1c ti\u1ebfp. Tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00f3 \u0111\u1ebfn 81% m\u1ecdi ng\u01b0\u1eddi v\u1eabn tr\u1ef1c ti\u1ebfp mua \u0111\u1ed3 \u0103n t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p>Shopping Online \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m, h\u00e0ng gia d\u1ee5ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p d\u01b0\u1eddng nh\u01b0 c\u0169ng \u0111\u00e3 \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i c\u00e1c con s\u1ed1 m\u1edbi nh\u1ea5t \u0111\u00e3 gi\u1ea3m xu\u1ed1ng m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch n\u0103m 2019. Shopper Value mong mu\u1ed1n l\u00fac n\u00e0y l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt l\u00e0 Covid-19 \u0111\u00e3 bu\u1ed9c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eed shopping online l\u1ea7n \u0111\u1ea7u ti\u00ean. \u0110i\u1ec1u n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd.&nbsp; \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 b\u1ed5 sung cho nhau v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c, s\u1edf th\u00edch m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/strong><\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u01b0\u1eddi mua s\u1eafm. Sau t\u1ea5t c\u1ea3, m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ef1 \u1ed5n \u0111\u1ecbnh, quen thu\u1ed9c, nh\u1ea5t qu\u00e1n, \u0111\u00e1ng tin c\u1eady v\u00e0 <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>minh b\u1ea1ch<\/strong><\/a> trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn cung c\u1ea5p nh\u1eefng th\u1ee9 n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ecdn ch\u00fang theo m\u1eb7c \u0111\u1ecbnh. Ba ph\u1ea7n t\u01b0 trong s\u1ed1 c\u00e1c shopper, c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u1eeda h\u00e0ng m\u00e0 h\u1ecd tin t\u01b0\u1edfng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 t\u1ef1 m\u00e3n v\u1edbi k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c.&nbsp; C\u00e1c gi\u00e1 tr\u1ecb ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a&nbsp; th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n n\u00ean nh\u1edb r\u1eb1ng&nbsp; ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi trong cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean cho bi\u1ebft h\u1ecd \u01b0u ti\u00ean mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c Marketers ph\u1ea3i cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n, th\u00f4ng \u0111i\u1ec7p <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>marketing<\/strong><\/a> ph\u00f9 h\u1ee3p v\u00e0 h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c. H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd quen thu\u1ed9c v\u00ec kh\u1ea3 n\u0103ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deals v\u1eabn c\u00f2n quan tr\u1ecdng<\/strong><\/h2>\n\n\n\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean quan v\u00e0 x\u00e1c th\u1ef1c l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t c\u0169ng v\u1eady &#8211; c\u00f3 l\u1ebd c\u00f2n h\u01a1n th\u1ebf n\u1eefa. Kho\u1ea3ng 41% ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u00edt trung th\u00e0nh h\u01a1n v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u c\u1ee5 th\u1ec3. M\u1ed9t n\u1eeda \u00edt trung th\u00e0nh h\u01a1n v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u th\u1ef1c ph\u1ea9m do gi\u00e1 c\u1ea3 t\u0103ng cao.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm nhi\u1ec1u phi\u1ebfu gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u v\u00e0 giao d\u1ecbch \u0111\u1ec3 b\u00f9 l\u1ea1i gi\u00e1 cao h\u01a1n. Theo 2021 Deals &amp; Coupons Report cho bi\u1ebft, c\u00f3 t\u1edbi 57% l\u1ef1a ch\u1ecdn phi\u1ebfu gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u. Th\u1eadm ch\u00ed l\u00e0 c\u00e1c deals c\u00f3 \u1ea3nh h\u01b0\u1edfng cao ho\u1eb7c trung b\u00ecnh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng khi mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb t\u01b0\u01a1ng t\u1ef1. \u0110\u1ed3ng th\u1eddi, c\u00e1c shoppers c\u0169ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng khi nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb t\u1ed1t. H\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n v\u1edbi vi\u1ec7c mua h\u00e0ng c\u1ee7a m\u00ecnh khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c chi\u1ebft kh\u1ea5u. Tr\u00ean th\u1ef1c t\u1ebf, g\u1ea7n 40% c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng khi h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 v\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u1ed1i c\u1ea3nh \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi ch\u00ednh x\u00e1c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n g\u00ec? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i, \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u hay c\u00e1c deals t\u1ed1t kh\u00f4ng? Shopper value \u1edf \u0111\u00e2y l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o ng\u1eef c\u1ea3nh. M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n nh\u1eefng th\u1ee9 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec h\u1ecd \u0111ang mua. V\u00ed d\u1ee5: Khi m\u1ed9t ng\u01b0\u1eddi s\u1eed d\u1ee5ng Shopping Online \u0111\u1ec3 mua \u0111\u1ed3 gia d\u1ee5ng. L\u00fac n\u00e0y h\u1ecd c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i h\u01a1n khi mua h\u00e0ng ngo\u00e0i c\u00e1c t\u1ea1p h\u00f3a. H\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c h\u01b0\u1edfng c\u00e1c ch\u00ednh s\u00e1ch giao nh\u1eadn thu\u1eadn ti\u1ec7n. M\u00e0 th\u1eadm ch\u00ed h\u1ecd c\u00f2n c\u00f3 th\u1ec3 linh ho\u1ea1t trong c\u00e1c d\u1ecbch v\u1ee5 thanh to\u00e1n.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n trong m\u1ed7i danh m\u1ee5c CPG (Consumer Packaged Goods). Khi n\u00f3i \u0111\u1ebfn c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, g\u1ea7n m\u1ed9t n\u1eeda ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n mua s\u1eafm nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i. C\u00f3 t\u1edbi 45% ng\u01b0\u1eddi mu\u1ed1n mua c\u00e1c nh\u00e3n hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd. \u0110\u00f4i khi \u01b0u \u0111\u00e3i v\u1eabn h\u1eefu \u00edch, v\u1edbi h\u01a1n 1\/3 trong s\u1ed1 \u0111\u00f3 mu\u1ed1n h\u01b0\u1edfng chi\u1ebft kh\u1ea5u v\u00e0 phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n v\u00e0 gi\u00fap \u0111\u1ed1i ph\u00f3 v\u1edbi gi\u00e1 c\u1ea3 t\u0103ng cao.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/lam-the-nao-de-tao-mot-ke-hoach-chien-luoc-marketing\/\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing ?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/chien-dich-marketing-thanh-cong-cho-cac-doanh-nghiep\/\">C\u00e1c m\u1eb9o \u0111\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p nh\u1ecf<\/a><\/li><\/ul>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng gia d\u1ee5ng, nhu c\u1ea7u gi\u00e1 t\u1ed1t c\u00e0ng l\u1edbn. G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi mua s\u1eafm \u01b0u ti\u00ean c\u00e1c gi\u00e1 tr\u1ecb. V\u1edbi 36% ng\u01b0\u1eddi mu\u1ed1n c\u00f3 phi\u1ebfu gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u v\u00e0 34% ph\u1ea3n \u0111\u1ed1i vi\u1ec7c t\u0103ng gi\u00e1.&nbsp; C\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/case-study-nganh\/marketing-spa\/\"><strong>s\u1eafc \u0111\u1eb9p<\/strong><\/a> c\u0169ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. V\u00e0 45% ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i s\u1edf h\u1eefu gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t \u1edf m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u00f4ng \u0111i\u1ec7p marketing c\u1ee7a h\u1ecd.&nbsp; H\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c \u01b0u ti\u00ean c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean t\u1eebng danh m\u1ee5c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n l\u00e0 c\u00e1c deals<\/strong><\/h2>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao m\u1ed9t deal n\u00e0o \u0111\u00f3. Tuy nhi\u00ean, ch\u1ec9 \u0111\u01b0a ra phi\u1ebfu gi\u1ea3m gi\u00e1 v\u00e0 chi\u1ebft kh\u1ea5u k\u00e8m theo \u0111\u00f4i khi kh\u00f4ng h\u1eb3n l\u00e0 t\u1ed1t. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u0169ng coi tr\u1ecdng nh\u1eefng th\u1ee9 nh\u01b0 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i qu\u00e1 m\u1ee9c \u0111\u1ec3 gi\u1ea3m gi\u00e1 th\u00e0nh. Ch\u1eafc ch\u1eafn l\u00e0 \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 kh\u00f3 kh\u0103n. Nh\u01b0ng \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat c\u00e1c shoppers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u00e1 t\u1ed1t l\u00e0 quan tr\u1ecdng, nh\u01b0ng s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u01b0a th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. V\u00ec v\u1eady, \u0111\u1ec3 \u0111\u00e1nh tr\u00fang mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a c\u00e1c shoppers m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. L\u00fac n\u00e0y c\u00e1c marketers c\u1ea7n t\u00ecm hi\u1ec3u c\u00e1c gi\u00e1 tr\u1ecb t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a h\u1ecd. H\u00e3y theo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[987,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm<\/title>\n<meta name=\"description\" content=\"Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00e1c shoppers c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. V\u1eady Shopper Value lu\u00f4n \u0111\u01b0\u1ee3c mong mu\u1ed1n l\u00e0 g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm\" \/>\n<meta property=\"og:description\" content=\"Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00e1c shoppers c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. V\u1eady Shopper Value lu\u00f4n \u0111\u01b0\u1ee3c mong mu\u1ed1n l\u00e0 g\u00ec?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-05T02:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-01T08:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/shopper-value-la-gi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi\",\"name\":\"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2021-12-05T02:30:00+00:00\",\"dateModified\":\"2021-12-01T08:00:18+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00e1c shoppers c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. V\u1eady Shopper Value lu\u00f4n \u0111\u01b0\u1ee3c mong mu\u1ed1n l\u00e0 g\u00ec?\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm","description":"Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00e1c shoppers c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. V\u1eady Shopper Value lu\u00f4n \u0111\u01b0\u1ee3c mong mu\u1ed1n l\u00e0 g\u00ec?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi","og_locale":"vi_VN","og_type":"article","og_title":"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm","og_description":"Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00e1c shoppers c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. V\u1eady Shopper Value lu\u00f4n \u0111\u01b0\u1ee3c mong mu\u1ed1n l\u00e0 g\u00ec?","og_url":"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2021-12-05T02:30:00+00:00","article_modified_time":"2021-12-01T08:00:18+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/shopper-value-la-gi.png","type":"image\/png"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"12 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi","url":"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi","name":"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2021-12-05T02:30:00+00:00","dateModified":"2021-12-01T08:00:18+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00e1c shoppers c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. V\u1eady Shopper Value lu\u00f4n \u0111\u01b0\u1ee3c mong mu\u1ed1n l\u00e0 g\u00ec?","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/shopper-value-la-gi"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/shopper-value-la-gi#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Shopper value l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong mua s\u1eafm"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/25379"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=25379"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/25379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/25381"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=25379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=25379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=25379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}