{"id":25767,"date":"2021-12-16T09:00:00","date_gmt":"2021-12-16T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=25767"},"modified":"2021-12-23T10:00:47","modified_gmt":"2021-12-23T03:00:47","slug":"kol-va-koc","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/kol-va-koc","title":{"rendered":"KOL v\u00e0 KOC: H\u1ecd l\u00e0 ai v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>Kol v\u00e0 Koc: H\u1ecd l\u00e0 ai m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ebfn h\u1ecd?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/kol-va-koc.png\" alt=\"kol v\u00e0 koc\" class=\"wp-image-25768\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/kol-va-koc.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/kol-va-koc-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/kol-va-koc-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u1ed1ng tr\u1ecb <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/xu-huong-thi-truong\/kinh-doanh-online\/\">th\u1ecb tr\u01b0\u1eddng<\/a>. KOL v\u00e0 KOC tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KOL v\u00e0 KOC l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>KOL (Key Opinion Leader) l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3 \u0111\u00e1nh gi\u00e1 cao. KOL l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c tin c\u1eady v\u00e0 t\u00f4n tr\u1ecdng trong ch\u00ednh l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 n\u1ed5i ti\u1ebfng nh\u01b0 ng\u00f4i sao \u0111i\u1ec7n \u1ea3nh, ng\u01b0\u1eddi m\u1eabu ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"670\" height=\"376\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-120.png\" alt=\"kol v\u00e0 koc\" class=\"wp-image-25770\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-120.png 670w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-120-300x168.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><figcaption>Chi Pu v\u00e0 Dove<\/figcaption><\/figure><\/div>\n\n\n\n<p>KOC( Key Opinion Consumer) kh\u00e1c nhi\u1ec1u so v\u1edbi KOL. KOC \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi \u00fd ki\u1ebfn c\u1ee7a h\u1ecd l\u00e0 t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng v\u00e0 s\u1ebd mua s\u1ea3n ph\u1ea9m cho nhu c\u1ea7u c\u00e1 nh\u00e2n. H\u1ecd th\u01b0\u1eddng kh\u00f4ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i nh\u01b0 KOL. Tuy nhi\u00ean nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd l\u1ea1i r\u1ea5t trung th\u00e0nh. \u0110\u1eebng \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c KOC. \u00dd ki\u1ebfn c\u1ee7a h\u1ecd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ng\u01b0\u1eddi theo d\u00f5i h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"814\" height=\"458\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-122.png\" alt=\"marketing\" class=\"wp-image-25772\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-122.png 814w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-122-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-122-768x432.png 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><figcaption>\u00d4ng ho\u00e0ng son m\u00f4i L\u00fd Gia K\u1ef3<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KOL v\u00e0 KOC<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. S\u00e1ng ki\u1ebfn<\/strong><\/h3>\n\n\n\n<p>C\u00e1c KOL th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng li\u00ean h\u1ec7 v\u00e0 \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c t\u1eb7ng c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o cho h\u1ecd.\u00a0<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, KOC th\u01b0\u1eddng li\u00ean h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ki\u1ec3m tra ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u0110\u1ed1i t\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi KOL v\u00e0 \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd; Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng Nano (1K-10K), Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng si\u00eau nh\u1ecf (10K-50K) \u0111\u1ebfn Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (1 tri\u1ec7u +).<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" loading=\"lazy\" width=\"591\" height=\"1085\" src=\"https:\/\/lh4.googleusercontent.com\/ZAEYK5C9bXhbeEX2XVc-ST633seRygyE-IdKrYTSFYbpasYcrVmhzjwpqBkGHFb7iklw23Mcr5tHiLO8cN44hJAlPbfLHp80qsnu3Kbx3062vH0rNyyThGw6qbO4fQxU0igWmG3I\"><\/p>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn KOC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. T\u00ednh x\u00e1c th\u1ef1c<\/strong><\/h3>\n\n\n\n<p>KOC c\u0169ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i nh\u01b0ng \u0111i\u1ec1u khi\u1ebfn h\u1ecd kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i kh\u00e1c l\u00e0 h\u1ecd c\u00f3 blog ho\u1eb7c vlog ri\u00eang \u0111\u1ec3 b\u00e0y t\u1ecf \u00fd ki\u1ebfn v\u00e0 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd. Trong khi \u0111\u00f3, KOL \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3 t\u00ednh x\u00e1c th\u1ef1c y\u1ebfu h\u01a1n KOC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a KOC<\/strong><\/h2>\n\n\n\n<p>Suvita Charanwong, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Tellscore, \u0111\u00e3 n\u00f3i v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p>\u201cXu h\u01b0\u1edbng <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\">digital marketing<\/a> \u1edf Th\u00e1i Lan \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. C\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh, v.v. r\u1ea5t kh\u00f3 gi\u1ea3i th\u00edch nh\u01b0ng c\u00e1c KOC khi\u1ebfn n\u00f3 tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u v\u00e0 gi\u00fap kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tim-hieu-ve-digital-marketing\/?utm_campaign=mar_team&amp;utm_source=blog&amp;utm_medium=afilias&amp;utm_content=25562\">T\u00ecm hi\u1ec3u v\u1ec1 Digital Marketing d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 \u2018\u2019dating\u2019\u2019<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/tai-sao-thuong-hieu-lai-chay-theo-xu-huong-metaverse\/?utm_campaign=mar_team&amp;utm_source=blog&amp;utm_medium=afilias&amp;utm_content=25535\">T\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i ch\u1ea1y theo xu h\u01b0\u1edbng Metaverse?<\/a><\/li><\/ul>\n\n\n\n<p>&nbsp;V\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2010, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng thu\u00ea nh\u1eefng ng\u01b0\u1eddi c\u00f3 ngo\u1ea1i h\u00ecnh \u0111\u1eb9p nh\u01b0 KOL \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Hi\u1ec7n t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n s\u00e0ng chi ti\u1ec1n cho KOC v\u00ec KOC d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n l\u00e0 ch\u00eca kh\u00f3a thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Trong v\u00e0i n\u0103m qua, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi c\u00f3 ti\u1ebfng n\u00f3i. \u0110\u00f4i khi h\u1ecd l\u1ea1i bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0o KOC, ch\u1eb3ng h\u1ea1n, h\u1ecd ph\u00ea duy\u1ec7t ng\u00e2n s\u00e1ch 200.000 THB cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o 2.000 KOC. So v\u1edbi KOL, ho\u1ea1t \u0111\u1ed9ng n\u00e0y r\u1ebb h\u01a1n v\u00ec m\u1ed9t KOL c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 b\u1eb1ng 2.000 KOC ho\u1eb7c th\u1eadm ch\u00ed h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 c\u00e1i k\u1ebft cho th\u1eddi \u0111\u1ea1i c\u1ee7a KOL?<\/strong><\/h2>\n\n\n\n<p>Th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u1ea3 KOL v\u00e0 KOC c\u00f9ng t\u1ed3n t\u1ea1i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u1ea7n ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u00e0m g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho h\u1ecd. V\u00ec v\u1eady, c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0y l\u00e0 kh\u00f4ng kh\u00f3! B\u1edfi v\u00ec c\u1ea3 hai \u0111\u1ec1u quan tr\u1ecdng nh\u01b0 nhau \u0111\u1ed1i v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ea7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn th\u1ec3 tr\u1edf th\u00e0nh g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho h\u1ecd v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u1ea3 KOL v\u00e0 KOC.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kol v\u00e0 Koc: H\u1ecd l\u00e0 ai m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ebfn h\u1ecd? Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng. KOL v\u00e0 KOC tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.&nbsp; KOL v\u00e0 KOC l\u00e0 g\u00ec? KOL (Key Opinion Leader) l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[1097,459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KOL v\u00e0 KOC: H\u1ecd l\u00e0 ai v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"description\" content=\"KOL v\u00e0 KOC: \u0111\u00e2u l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. 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