{"id":26021,"date":"2021-12-24T08:00:00","date_gmt":"2021-12-24T01:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=26021"},"modified":"2023-05-04T15:02:30","modified_gmt":"2023-05-04T08:02:30","slug":"tong-hop-cac-tinh-nang-automation-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tong-hop-cac-tinh-nang-automation-marketing","title":{"rendered":"T\u1ed5ng h\u1ee3p c\u00e1c t\u00ednh n\u0103ng Marketing Automation v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng"},"content":{"rendered":"\n<p>Marketing Automation &#8211; c\u1ee5m t\u1eeb &#8220;v\u1eeba quen v\u1eeba l\u1ea1&#8221; trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay \u0111\u00e3 v\u00e0 \u0111ang ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng kh\u00e1c nhau c\u1ee7a Automation. V\u1eady c\u00e1c t\u00ednh n\u0103ng Automation bao g\u1ed3m nh\u1eefng g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng Automation v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/tinh-nang-automation.png\" alt=\"t\u00ednh n\u0103ng automation\" class=\"wp-image-26039\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/tinh-nang-automation.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/tinh-nang-automation-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Automation Marketing bao g\u1ed3m nh\u1eefng t\u00ednh n\u0103ng n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Hi\u1ec7n nay ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp x\u00fac li\u00ean t\u1ee5c v\u1edbi c\u00e1c t\u00ednh n\u0103ng Automation m\u1ed7i ng\u00e0y. Tuy nhi\u00ean, \u00edt ai nh\u1eadn ra r\u1eb1ng c\u00e1c ch\u1ee9c n\u0103ng \u0111\u00f3 thu\u1ed9c Automation. V\u1eady Marketing Automation hi\u1ec7n t\u1ea1i c\u00f3 bao nhi\u00eau t\u00ednh n\u0103ng? <\/p>\n\n\n\n<p>Marketing Automation hi\u1ec7n t\u1ea1i c\u00f3 6 t\u00ednh n\u0103ng:<\/p>\n\n\n\n<ul><li>Max Leads<\/li><li>Smart Banner<\/li><li>Recommendation<\/li><li>Web Push<\/li><li>Mobile Push<\/li><li>Ad Audience Sync<\/li><\/ul>\n\n\n\n<p>V\u1eady l\u1ee3i \u00edch m\u00e0 c\u00e1c t\u00ednh n\u0103ng n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o? Vi\u1ec7c \u00e1p d\u1ee5ng Automation v\u00e0o website s\u1ebd gia t\u0103ng nh\u1eefng m\u1eb7t n\u00e0o c\u1ee7a doanh nghi\u1ec7p? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch \u0111\u00e1ng ch\u00fa \u00fd m\u00e0 Automation Marketing mang l\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Max Leads<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"549\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-215-1024x549.png\" alt=\"max leads\" class=\"wp-image-26023\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-215-1024x549.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-215-300x161.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-215-768x412.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-215.png 1083w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Max Leads m\u1ed9t c\u00f4ng c\u1ee5 \u0111a d\u1ea1ng ch\u1ee9c n\u0103ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh. T\u00ednh n\u0103ng s\u1edf h\u1eefu m\u1ed9t b\u1ed9 n\u00fat li\u00ean h\u1ec7 \u0111a k\u00eanh gi\u00fap chuy\u1ec3n \u0111\u1ed5i t\u1ed1i \u0111a l\u01b0\u1ee3t truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>M\u1eb7c d\u00f9, Max Leads t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean c\u00e1c thao t\u00e1c s\u1eed d\u1ee5ng l\u00e0 v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. Th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n tr\u1ea3i qua 4 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y:<\/p>\n\n\n\n<ol><li>Nh\u00fang n\u00fat li\u00ean h\u1ec7 l\u00ean Website<\/li><li>T\u00f9y ch\u1ec9nh h\u00ecnh th\u1ee9c, v\u1ecb tr\u00ed c\u00e1c n\u00fat<\/li><li>B\u00e1o c\u00e1o c\u00e1c danh s\u00e1ch lead<\/li><li>Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 thu lead<\/li><\/ol>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf Max Leads c\u00f2n mang l\u1ea1i nhi\u1ec1u t\u00e1c \u0111\u1ed9ng kh\u00e1c nhau cho doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 3 l\u1ee3i \u00edch ch\u00ednh m\u00e0 t\u00ednh n\u0103ng n\u00e0y m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y:<\/p>\n\n\n\n<ol><li>\u0110a d\u1ea1ng k\u00eanh li\u00ean h\u1ec7<\/li><li>Hi\u1ec3n th\u1ecb thu h\u00fat<\/li><li>K\u1ebft n\u1ed1i b\u00e1o c\u00e1o v\u1edbi Analytics<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.1 \u0110a d\u1ea1ng k\u00eanh li\u00ean h\u1ec7<\/strong><\/h3>\n\n\n\n<p>Max Leads s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 li\u00ean k\u1ebf qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, Max Leads c\u00f2n cung c\u1ea5p c\u00e1c h\u00ecnh th\u1ee9c li\u00ean l\u1ea1c qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng. T\u00ednh n\u0103ng n\u00e0y s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p nhi\u1ec1u m\u1eabu n\u00fat kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. M\u1ed9t s\u1ed1 n\u00fat th\u00f4ng d\u1ee5ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul><li>Chat tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn: <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a>, Zalo, Tawk&#8230;<\/li><li>Cung c\u1ea5p \u0111\u1ecba ch\u1ec9 doanh nghi\u1ec7p bao g\u1ed3m c\u1ea3 \u0111\u1ecba ch\u1ec9 chi nh\u00e1nh qua Google Map<\/li><li>G\u1eedi Email v\u1edbi 1 click<\/li><li>G\u1ecdi \u0111i\u1ec7n v\u1edbi nhi\u1ec1u s\u1ed1, nhi\u1ec1u ph\u00f2ng ban<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.2 Hi\u1ec3n th\u1ecb thu h\u00fat<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u m\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111au \u0111\u1ea7u \u0111\u00f3 l\u00e0 giao di\u1ec7n website kh\u00f4ng th\u00edch h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb. Tuy nhi\u00ean, Max Leads l\u00e0 c\u00f4ng c\u1ee5 s\u1ebd cung c\u1ea5p giao di\u1ec7n tr\u1ef1c quan, ph\u00f9 h\u1ee3p tr\u00ean c\u1ea3 PC  v\u00e0 Mobile.<\/p>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf c\u00f4ng c\u1ee5 n\u00e0y c\u1ee7a iPush c\u00f2n cung c\u1ea5p h\u00e0ng ch\u1ee5c m\u1eabu c\u00f3 s\u1eb5n kh\u00e1c nhau. C\u00e1c m\u1eabu c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn li\u00ean quan \u0111\u1ebfn m\u00e0u s\u1eafc, h\u00ecnh d\u00e1ng, k\u00edch c\u1ee1, ch\u1ee7 \u0111\u1ec1&#8230; Th\u00eam v\u00e0o \u0111\u00f3, iPush c\u00f2n h\u1ed7 tr\u1ee3 2 n\u00fat n\u1ed5i b\u1eadt v\u1edbi Animation c\u1ef1c \u0111\u1eb9p ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ng\u00e0nh. Kh\u00f4ng nh\u1eefng th\u1ebf, nh\u1eefng n\u00fat n\u00e0y c\u00f2n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb l\u1ea7n \u0111\u1ea7u g\u1eb7p. \u0110\u1eb7c bi\u1ec7t, 2 n\u00fat n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u tr\u00ean giao di\u1ec7n Mobile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.3 K\u1ebft n\u1ed1i b\u00e1o c\u00e1o v\u1edbi Google Analytics<\/strong><\/h3>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y hi\u1ec7n \u0111ang cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng li\u00ean k\u1ebft v\u1edbi Google Analytics kh\u00e1c nhau. Nh\u1eefng l\u1ee3i \u00edch m\u00e0 ta c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul><li>Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i lead t\u1eeb c\u00e1c ngu\u1ed3n, c\u00e1c n\u1ed9i dung, thi\u1ebft b\u1ecb, \u0111\u1ecba l\u00fd, th\u1eddi gian<\/li><li>Th\u00f4ng b\u00e1o ngay khi c\u00f3 kh\u00e1ch h\u00e0ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n<\/li><li>B\u00e1o c\u00e1o ITM chi ti\u1ebft h\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 k\u1ecbp th\u1eddi c\u00e1c chi\u1ebfn d\u1ecbch. M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u01b0: t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng, doanh thu<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Smart Banner<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"608\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-216.png\" alt=\"smart banner\" class=\"wp-image-26024\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-216.png 600w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-216-296x300.png 296w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>Smart Banner l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh thu\u1ed9c m\u1ecdi k\u00edch th\u01b0\u1edbc kh\u00e1c nhau. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd kh\u00f4ng ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb n\u00e0o \u0111\u1ec3 truy c\u1eadp v\u00e0o Website. L\u00fac n\u00e0y Smart Banner s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh sao cho th\u00edch h\u1ee3p v\u1edbi giao di\u1ec7n. Th\u00eam v\u00e0o \u0111\u00f3, Smart Banner s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p? C\u00f3 bao nhi\u00eau lo\u1ea1i Banner ph\u1ed5 bi\u1ebfn hi\u1ec7n nay?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.1 L\u1ee3i \u00edch c\u1ee7a Smart Banner \u0111em l\u1ea1i cho doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>2.1.1 T\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i<\/em><\/h4>\n\n\n\n<p>Smart Banner c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u00f4ng b\u00e1o nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn \u01b0u \u0111\u00e3i, khuy\u1ec3n m\u00e3i h\u1ea5p d\u1eabn. M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7t bi\u1ec7t Smart Banner s\u1ebd h\u01b0\u1edbng th\u00f4ng tin \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thay v\u00ec m\u1ecdi ng\u01b0\u1eddi. Kh\u00f4ng ch\u1ec9 th\u1ebf, Smart Banner c\u00f2n s\u1edf h\u1eefu m\u1ed9t \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec3m c\u1ed9ng l\u1edbn nh\u1ea5t. \u0110\u00f3 l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y &#8220;ph\u1ea3n c\u1ea3m&#8221; khi g\u1eb7p li\u00ean t\u1ee5c 1 Banner nh\u00e0m ch\u00e1n. T\u1ea5t c\u1ea3 nh\u1eefng l\u1ee3i \u00edch tr\u00ean \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c gia t\u0103ng doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>2.1.2 Ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ecdi lo\u1ea1i thi\u1ebft b\u1ecb<\/em><\/h4>\n\n\n\n<p>B\u00ean c\u1ea1nh n\u1ed7i \u0111au c\u00f4ng c\u1ee5 th\u00edch h\u1ee3p v\u1edbi giao di\u1ec7n thi\u1ebft b\u1ecb, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ph\u1ea3i gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au tr\u00ecnh duy\u1ec7t. Hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed7i \u0111au n\u00e0y, b\u1ed9 Smart Banner c\u1ee7a iPush \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ecdi tr\u00ecnh duy\u1ec7t. M\u1ed9t s\u1ed1 tr\u00ecnh duy\u1ec7t \u0111\u01b0\u1ee3c n\u00eau t\u00ean nh\u01b0: Safari, <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Chrome<\/strong><\/a>, Firefox, Edge, Opera&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.2 M\u1ed9t s\u1ed1 lo\u1ea1i Banner ph\u1ed5 bi\u1ebfn<\/strong><\/h3>\n\n\n\n<ul><li>Smart Banner<\/li><li>Countdown Banner<\/li><li>Form Banner<\/li><li>Voucher Banner<\/li><li>Flash Sale Banner<\/li><li>Inline Banner<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Recommendation<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"592\" height=\"485\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-218.png\" alt=\"t\u00ednh n\u0103ng automation\" class=\"wp-image-26026\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-218.png 592w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-218-300x246.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd g\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang b\u1ecf qu\u00ean trong gi\u1ecf h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, t\u00ednh n\u0103ng n\u00e0y c\u00f2n ph\u00e2n t\u00edch h\u00e0nh vi s\u1eed d\u1ee5ng Website c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Recommendation c\u1ee7a iPush s\u1ebd ho\u1ea1t \u0111\u1ed9ng tr\u00ean nguy\u00ean t\u1eafc:<\/p>\n\n\n\n<ul><li>G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m th\u00f4ng minh<\/li><li>Ho\u1ea1t \u0111\u1ed9ng m\u01b0\u1ee3t m\u00e0 v\u1edbi m\u1ecdi thi\u1ebft b\u1ecb<\/li><li>Th\u1ed1ng k\u00ea to\u00e0n di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.1 L\u1ee3i \u00edch c\u1ee7a Recommendation<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>3.1.1 T\u0103ng doanh thu b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn<\/em><\/h4>\n\n\n\n<p>T\u00ednh n\u0103ng nay s\u1ebd d\u00f9ng c\u00e1c thu\u1eadt to\u00e1n kh\u00e1c nhau \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ec7 th\u1ed1ng s\u1ebd g\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean \u0111\u1ec1u s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>3.1.2 Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n<\/em><\/h4>\n\n\n\n<p>H\u1ec7 th\u00f4ng g\u1ee3i \u00fd s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. L\u00fac n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nh\u1eefng s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn g\u1edfi \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00e2y, c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n. H\u1ecd c\u00f3 th\u1ec3 \u1edf l\u1ea1i Website l\u00e2u h\u01a1n, t\u00ecm hi\u1ec3u nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft d\u00e0i l\u00e2u gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>3.1.3 Ph\u00e2n t\u00edch h\u00e0ng ng\u00e0n \u0111\u1eb7c \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng<\/em><\/h4>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t m\u00e0 t\u00ednh n\u0103ng Recommendation c\u1ee7a iPush mang l\u1ea1i \u0111\u00f3 l\u00e0 thi\u1ebft l\u1eadp h\u00e0ng tr\u0103m \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, t\u00ednh n\u0103ng n\u00e0y c\u00f2n li\u00ean k\u1ebft v\u1edbi GTM (Google Tag Manager) \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh. L\u00fac n\u00e0y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng chi\u1ebfn d\u1ecbch h\u1ea5p d\u1eabn h\u01a1n m\u00e0 kh\u00f4ng g\u00e2y nh\u00e0m ch\u00e1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>3.1.4 D\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u00e0o Website<\/em><\/h4>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n 3 ph\u00fat, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng Recommendation c\u1ee7a iPush v\u00e0o website. Do \u0111\u00f3, \u0111\u1eebng ng\u1ea7n ng\u1ea1i khi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/xu-huong-thi-truong\/kinh-doanh-online\/\"><strong>kinh doanh<\/strong><\/a> c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Web Push<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 t\u00ednh n\u0103ng gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n trong m\u1eaft kh\u00e1ch h\u00e0ng. M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 Web Push c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3 khi h\u1ecd r\u1eddi kh\u1ecfi website c\u1ee7a b\u1ea1n. T\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c v\u00ed gi\u1ed1ng nh\u01b0 l\u00e0 SMS tuy nhi\u00ean n\u00f3 l\u1ea1i \u0111\u1ebfn t\u1eeb m\u1ed9t website. Tuy nhi\u00ean, t\u00ednh n\u0103ng n\u00e0y l\u1ea1i c\u00f3 m\u1ed9t h\u1ea1n ch\u1ebf \u0111\u00f3 l\u00e0 c\u00e1c tin nh\u1eafn n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>N\u1ebfu Web Push s\u1edf h\u1eefu m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng In Web Push. T\u00ednh n\u0103ng n\u00e0y c\u0169ng s\u1ebd g\u1edfi tin nh\u1eafn \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, nh\u1eefng tin nh\u1eafn n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n khi h\u1ecd v\u1eabn c\u00f2n truy c\u1eadp Website. Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi Web Push, In Web l\u1ea1i kh\u00f4ng c\u1ea7n ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i cho ph\u00e9p tr\u01b0\u1edbc khi g\u1edfi tin nh\u1eafn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.1 M\u1ed9t s\u1ed1 ki\u1ec3u Web Push th\u01b0\u1eddng d\u00f9ng<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>4.1.1 G\u1eedi tin t\u1ee9c m\u1edbi<\/em><\/h4>\n\n\n\n<p>T\u00ednh n\u0103ng n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1edfi 1 tin t\u1ee9c m\u1edbi khi th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t b\u1ea3n tr\u00ean blog. \u0110\u1ed1i v\u1edbi iPush, t\u00ednh n\u0103ng n\u00e0y h\u1ea7u h\u1ebft v\u1edbi c\u00e1c m\u00e3 ngu\u1ed3n m\u1edf nh\u01b0 CMS, CRM, eCommerce&#8230;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"910\" height=\"483\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-220.png\" alt=\"t\u00ednh n\u0103ng automation\" class=\"wp-image-26028\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-220.png 910w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-220-300x159.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-220-768x408.png 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>4.1.2 T\u0103ng t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd th\u00f4ng b\u00e1o \u0111\u1ea9y<\/em><\/h4>\n\n\n\n<p>T\u00ednh n\u0103ng n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng b\u00e1o \u0111\u1ea9y c\u1ee7a website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"770\" height=\"433\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-222.png\" alt=\"marketing automation\" class=\"wp-image-26030\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-222.png 770w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-222-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-222-768x432.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Mobile Push Notification<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"383\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-223.png\" alt=\"mobile push notification\" class=\"wp-image-26031\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-223.png 624w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-223-300x184.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/image-223-356x220.png 356w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure><\/div>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Web Push, Mobile Push l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n kh\u00e1c d\u00e0nh ri\u00eang cho \u0111i\u1ec7n tho\u1ea1i. M\u1ed9t \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd \u0111\u00f3 l\u00e0 m\u1ecdi app \u0111\u1ec1u c\u1ea7n th\u00f4ng b\u00e1o \u0111\u1ea9y. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 t\u00ednh n\u0103ng b\u1eaft bu\u1ed9c \u0111\u1ec3 app lu\u00f4n ho\u1ea1t \u0111\u1ed9ng trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch kh\u00e1c nhau m\u00e0 Mobile Push mang l\u1ea1i cho doanh nghi\u1ec7p nh\u01b0:<\/p>\n\n\n\n<ol><li>T\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn<\/li><li>\u0110\u1ea3m b\u1ea3o s\u1ef1 li\u00ean quan<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.1 M\u1ed9t s\u1ed1 lo\u1ea1i Mobile Push Notification<\/strong><\/h3>\n\n\n\n<ol><li>Th\u00f4ng b\u00e1o c\u00e1 nh\u00e2n<\/li><li>Th\u00f4ng b\u00e1o giao d\u1ecbch<\/li><li>\u0110i\u1ec1u khi\u1ec3n chuy\u1ec3n \u0111\u1ed5i<\/li><li>Tin c\u1eadp nh\u1eadt, khuy\u1ebfn m\u00e3i<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Ad Audience Sync<\/strong><\/h2>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n cho vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng. Ad Audience Sync s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 to\u00e0n b\u1ed9 d\u1eef li\u1ec7u tr\u00ean Google, Facebook t\u1ea1i m\u1ecdi th\u1eddi \u0111i\u1ec3m. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u1edfi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn b\u1ea5t k\u1ef3 m\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0o ch\u1ec9 b\u1eb1ng 1 click. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.1 L\u1ee3i \u00edch c\u1ee7a Ad Audience Sync<\/strong><\/h3>\n\n\n\n<ol><li>Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ea3i CSV th\u1ee7 c\u00f4ng<\/li><li>Gia t\u0103ng Remareting<\/li><li>T\u1ed1i \u01b0u h\u00f3a CPA v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng lo\u1ea1i tr\u1eeb<\/li><li>C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u1edbi qu\u1ea3ng c\u00e1o Lookalike<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Automation Marketing l\u00e0 c\u00f4ng c\u1ee5 Marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay. Kh\u00f4ng nh\u1eefng th\u1ebf c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Automation Marketing c\u00f2n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng. Tuy nhi\u00ean, c\u00e1c t\u00ednh n\u0103ng n\u00e0y \u0111\u00f4i khi l\u1ea1i kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp cho ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng chuy\u00ean. Nh\u01b0ng \u0111\u1eebng lo l\u1eafng, iPush s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft ngay nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<p>Li\u00ean h\u1ec7 &#8220;<a href=\"https:\/\/www.ipush.vn\/\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a>&#8221; \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn ngay t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 Automation Marketing c\u1ee7a iPush. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 iPush.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation &#8211; c\u1ee5m t\u1eeb &#8220;v\u1eeba quen v\u1eeba l\u1ea1&#8221; trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay \u0111\u00e3 v\u00e0 \u0111ang ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng kh\u00e1c nhau c\u1ee7a Automation. V\u1eady c\u00e1c t\u00ednh n\u0103ng Automation bao g\u1ed3m nh\u1eefng g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[1101,1100],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng h\u1ee3p c\u00e1c t\u00ednh n\u0103ng Marketing Automation v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng<\/title>\n<meta name=\"description\" content=\"Automation Marketing l\u00e0 t\u00ednh n\u0103ng Marketing \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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