{"id":26184,"date":"2022-01-01T09:00:00","date_gmt":"2022-01-01T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=26184"},"modified":"2022-01-04T17:09:12","modified_gmt":"2022-01-04T10:09:12","slug":"suc-manh-cua-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/suc-manh-cua-marketing","title":{"rendered":"Th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ef3 di\u1ec7u c\u1ee7a s\u1ee9c m\u1ea1nh Marketing"},"content":{"rendered":"\n<p>Sau \u0111\u1ea1i d\u1ecbch COVID b\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m cho s\u1ee9c m\u1ea1nh c\u1ee7a marketing tr\u1edf n\u00ean k\u1ef3 di\u1ec7u v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd \u0111\u01b0a ra m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng trong vi\u1ec7c th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/suc-manh-cua-marketing.png\" alt=\"s\u1ee9c m\u1ea1nh c\u1ee7a marketing\" class=\"wp-image-26186\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/suc-manh-cua-marketing.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/12\/suc-manh-cua-marketing-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t v\u0169 tr\u1ee5 g\u1ed3m 7,9 t\u1ef7 c\u00e1 nh\u00e2n v\u1edbi nh\u1eefng t\u00ednh c\u00e1ch, t\u01b0 duy v\u00e0 c\u1ea3m x\u00fac \u0111\u1ed9c \u0111\u00e1o. Ngay c\u1ea3 nh\u1eefng c\u1eb7p song sinh gi\u1ed1ng h\u1ec7t nhau c\u0169ng kh\u00e1c nhau. K\u1ebft qu\u1ea3 c\u1ee7a gen di truy\u1ec1n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng \u0111\u00e3 ch\u1ee9ng minh r\u00f5 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. \u0110\u00f3 l\u00e0 tr\u01b0\u1edbc khi kh\u00e1m ph\u00e1 s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a h\u00e0nh vi x\u00e3 h\u1ed9i, b\u1ea3n s\u1eafc v\u0103n h\u00f3a v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 quy\u1ec1n l\u1ef1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing lu\u00f4n c\u1ed1 g\u1eafng gi\u1ea3i m\u00e3 h\u00e0nh vi  v\u00e0 s\u1ee9c m\u1ea1nh t\u00e1c \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi<\/strong><\/h2>\n\n\n\n<p>M\u1ecdi c\u00f4ng ty \u0111\u1ec1u t\u00ecm c\u00e1ch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. T\u1eeb \u0111\u00f3, d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00f3 k\u1ebft qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u01a1 \u01b0\u1edbc n\u00e0y c\u1ee7a c\u00e1c doanh nghi\u1ec7p, h\u00e0ng lo\u1ea1t b\u00e0i nghi\u00ean c\u1ee9u \u0111\u00e3 di\u1ec5n ra. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3. T\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0o nh\u1eefng n\u0103m 1920 \u0111\u1ebfn c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0o nh\u1eefng n\u0103m 1940. \u0110\u1ebfn nh\u1eefng kh\u1ea3o s\u00e1t v\u1ec1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng sau \u0111\u00f3 v\u00e0o nh\u1eefng n\u0103m 1970. \u0110\u1eb7c bi\u1ec7t nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi c\u00f3 internet \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i s\u1ee9c m\u1ea1nh c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>Marketing<\/strong><\/a>. <\/p>\n\n\n\n<p>\u0110\u1ebfn hi\u1ec7n nay, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u tr\u00ean quy m\u00f4 l\u1edbn. \u0110\u1ec3 t\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong v\u00e0i ph\u00fat. Tuy nhi\u00ean, vi\u1ec7c truy c\u1eadp v\u00e0o m\u1ed9t d\u00f2ng d\u1eef li\u1ec7u v\u00f4 t\u1eadn ch\u1ec9 c\u00e0ng l\u00e0m xa th\u00eam kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00f4ng ty v\u00e0 con ng\u01b0\u1eddi. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u00e3 \u0111\u00e1nh m\u1ea5t \u0111i\u1ec1u l\u00e0m n\u00ean \u0111i\u1ec1u k\u1ef3 di\u1ec7u c\u1ee7a marketing: con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/bat-mi-nhu-cau-marketing-ma-moi-marketer-can-biet\/\">B\u1eadt m\u00ed v\u1ec1 nhu c\u1ea7u Marketing m\u00e0 m\u1ecdi Marketer c\u1ea7n bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi d\u00e0nh nhi\u1ec1u th\u1eddi gian online h\u01a1n v\u00e0 \u00edt th\u1eddi gian h\u01a1n trong th\u1ebf gi\u1edbi th\u1ef1c. M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch \u0111\u01b0\u1ee3c nh\u1eadn th\u1ea5y c\u1ee7a Digital Marketing l\u00e0 ph\u00e2n b\u1ed5. L\u00fac n\u00e0y c\u00e1c Marketer c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. C\u00e1c ch\u1ec9 s\u1ed1 bao g\u1ed3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, l\u01b0\u1ee3t xem v\u00e0 chuy\u1ec3n \u0111\u1ed5i. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng theo nh\u1eefng c\u00e1ch kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, bi\u1ec3n qu\u1ea3ng c\u00e1o ho\u1eb7c radio truy\u1ec1n th\u1ed1ng. <\/p>\n\n\n\n<p>Do \u0111\u00f3, khai sinh ra Marketing c\u00f4ng ngh\u1ec7 (MarTech) l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch Marketing. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Marketing. M\u1ed9t b\u00ed m\u1eadt m\u00e0 b\u1ea1n n\u00ean bi\u1ebft, Digital Marketing hi\u1ec7n nay \u0111\u00e3 chi\u1ebfm \u01b0u th\u1ebf to\u00e0n c\u1ea7u. Ng\u00e0y nay, <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> (hay Meta), Google v\u00e0 Amazon nh\u1eadn \u0111\u01b0\u1ee3c 64% t\u1ed5ng s\u1ed1 chi ph\u00ed qu\u1ea3ng c\u00e1o (211 t\u1ef7 \u0111\u00f4 la) \u0111\u01b0\u1ee3c chi ti\u00eau \u1edf Hoa K\u1ef3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/mot-so-meo-de-hoc-marketing\/\">M\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 h\u1ecdc Marketing cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/li><\/ul>\n\n\n\n<p>V\u1ec1 l\u00fd thuy\u1ebft, Marketing Tech s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn d\u1ecbch v\u00e0 gi\u1ea3m l\u00e3ng ph\u00ed. Trong khi \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o l\u00fd thuy\u1ebft c\u0169ng th\u00e0nh th\u1ef1c h\u00e0nh. Hi\u1ec7n nay th\u1ebf gi\u1edbi t\u1ea1o 2,5 ngh\u00ecn t\u1ef7 byte d\u1eef li\u1ec7u m\u1ed7i ng\u00e0y. H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u nh\u01b0ng kh\u00f4ng \u0111\u1ee7 th\u00f4ng tin chi ti\u1ebft. Vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho nh\u1eefng c\u1ed7 m\u00e1y v\u00f4 c\u1ea3m b\u1ecb \u00e1m \u1ea3nh b\u1edfi vi\u1ec7c th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n\n\n\n<p>Marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 \u0111\u00e1nh \u0111\u1ed5i tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c nh\u1eadn. S\u1ef1 k\u1ef3 di\u1ec7u trong c\u00e1ch k\u1ec3 chuy\u1ec7n c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi t\u00e1c ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh b\u00f3ng, thanh tr\u00f9ng v\u00e0 c\u00f3 th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. Trong nhi\u1ec1u b\u1ed9 ph\u1eadn Marketing, vi\u1ec7c \u0111\u01b0a ra m\u1ed9t t\u00ecnh hu\u1ed1ng kinh doanh v\u1edbi m\u1ed9t b\u1ea3ng th\u1ed1ng k\u00ea \u0111\u00e1ng ng\u1edd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u d\u1ef1a tr\u00ean b\u1ea3n n\u0103ng v\u00e0 c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi. <\/p>\n\n\n\n<p>Cho d\u00f9 c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 gi\u00fap truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n g\u1ea5p 8 l\u1ea7n. Do \u0111\u00f3, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi 46% Gen-Z tr\u00ean to\u00e0n th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng adblockers. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1eadn ra s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o m\u1ed9t l\u1ea7n n\u1eefa. B\u1edfi v\u00ec s\u1ef1 \u0111\u1ed3ng nh\u1ea5t l\u1ea1i t\u1ea1o ra s\u1ef1 th\u1edd \u01a1, nh\u01b0ng s\u1ef1 n\u1ed5i ti\u1ebfng l\u1ea1i th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/xu-huong-influencer-marketing-2022\/\">C\u00e1c CMO nh\u1eadn \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 xu h\u01b0\u1edbng Influencer Marketing 2022<\/a><\/li><\/ul>\n\n\n\n<p>Vi\u1ec7c kh\u00f4ng ng\u1eebng t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a Marketing l\u00e0 r\u1ea5t nguy hi\u1ec3m. \u0110\u00f4i khi n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng ty b\u1ecb che khu\u1ea5t b\u1edfi nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. D\u1eef li\u1ec7u ghi l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 l\u1ecbch s\u1eed nh\u01b0ng k\u1ebft qu\u1ea3 trong qu\u00e1 kh\u1ee9. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t d\u1ef1 \u0111o\u00e1n kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u1ec1 k\u1ebft qu\u1ea3 trong t\u01b0\u01a1ng lai. <\/p>\n\n\n\n<p>Ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi ng\u1eabu nhi\u00ean \u0111\u1ea7y b\u1ea5t tr\u1eafc v\u00e0 tr\u00f9ng h\u1ee3p. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n li\u00ean t\u1ee5c l\u00e0m m\u1edbi v\u00e0 th\u00edch \u1ee9ng \u0111\u1ec3 v\u1eabn ph\u00f9 h\u1ee3p. N\u0103m 2007, Nokia th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u1edbi 50% th\u1ecb ph\u1ea7n. Nh\u01b0ng c\u00f4ng ty \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i sang ph\u1ea7n m\u1ec1m v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t chi ph\u00ed kinh doanh. Nokia l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo. \u0110\u1ec3 t\u1eeb \u0111\u00e2y cho th\u1ea5y r\u1eb1ng ch\u1ee7 ngh\u0129a b\u1ea3o th\u1ee7 \u0111\u00e3 b\u00f3p ngh\u1eb9t s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tong-hop-cac-tinh-nang-automation-marketing\/\">T\u1ed5ng h\u1ee3p c\u00e1c t\u00ednh n\u0103ng Marketing Automation v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng<\/a><\/li><\/ul>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn xa h\u01a1n \u0111\u1ec3 t\u00ecm ra c\u00e1c xu h\u01b0\u1edbng m\u1edbi. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00e1c h\u00e0nh vi m\u1edbi n\u1ed5i v\u00e0 c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng k\u1ec3 t\u1eeb khi s\u1ef1 \u0111\u1ed5i m\u1edbi x\u1ea3y ra m\u1ecdi n\u01a1i. V\u00ed d\u1ee5, vi\u1ec7c t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 v\u0103n h\u00f3a tr\u00f2 ch\u01a1i v\u00e0o n\u0103m 2017 s\u1ebd ti\u1ebft l\u1ed9 c\u1ea5u tr\u00fac ban \u0111\u1ea7u c\u1ee7a Metaverse. Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc v\u1edbi ch\u1ee7 y\u1ebfu l\u00e0 thanh thi\u1ebfu ni\u00ean n\u1eef tr\u00ean Musical.ly v\u00e0o n\u0103m 2015. T\u1ea5t c\u1ea3 \u0111\u00e3 g\u1ee3i \u00fd s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb ti\u00eau d\u00f9ng sang s\u00e1ng t\u1ea1o. Trong khi quan s\u00e1t c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh \u0111\u1ea7u ti\u00ean c\u1ee7a Black Lives Matter v\u00e0 People\u2019s Climate March s\u1ebd gi\u00fap kh\u00e1m ph\u00e1 ra gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u1ebf h\u1ec7 m\u1edbi.<\/p>\n\n\n\n<p>N\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ch\u1ee9ng minh ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/xu-huong-thi-truong\/kinh-doanh-online\/\"><strong>kinh doanh<\/strong><\/a> c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai. H\u1ecd c\u1ea7n ph\u1ea3i c\u1ea7n k\u1ebft h\u1ee3p t\u00ednh ch\u1eb7t ch\u1ebd v\u00e0 quy m\u00f4 c\u1ee7a d\u1eef li\u1ec7u l\u1edbn v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 con ng\u01b0\u1eddi. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/marketing-cho-nguoi-lon-tuoi\/\">\u0110\u00e2u l\u00e0 ch\u00eca kh\u00f3a marketing cho ng\u01b0\u1eddi l\u1edbn tu\u1ed5i?<\/a><\/li><\/ul>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1edbm ch\u1ea5p nh\u1eadn trong th\u1ebf gi\u1edbi c\u1ee7a h\u1ecd. Kh\u00f4ng nh\u1eefng th\u1ebf h\u1ecd c\u00f2n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 d\u1ecbch thu\u1eadt v\u0103n h\u00f3a. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c n\u1ec1n v\u0103n h\u00f3a ph\u1ee5 kh\u00e1c nhau. Kh\u00e1m ph\u00e1 khu v\u1ef1c ngo\u1ea1i vi n\u00ean l\u00e0 \u01b0u ti\u00ean kinh doanh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai. Trong th\u1ebf k\u1ef7 21, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n m\u1ed9t lu\u1ed3ng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb. \u0110\u1ec3 t\u1eeb \u0111\u00e2y nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i \u0111\u01b0\u1ee3c truy\u1ec1n v\u00e0o m\u1ea1ch m\u00e1u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>\u0110\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Gi\u1edd \u0111\u00e2y, ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn th\u1ebf gi\u1edbi \u1ea3o c\u1ea1nh tranh v\u1edbi v\u1eadt ch\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. T\u01b0\u01a1ng t\u00e1c c\u1ee7a con ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng c\u00e1c pixel k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c chi\u1ebfu tr\u00ean internet m\u1ed7i ng\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng th\u00e1ch th\u1ee9c l\u00e2u d\u00e0i cho nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i b\u00ecnh \u0111\u1eb3ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 tho\u1ea3i m\u00e1i h\u01a1n khi s\u1ed1ng online. Gen-Z hi\u1ec7n l\u00e0 th\u1ebf h\u1ec7 \u0111\u01a1n \u0111\u1ed9c nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u. L\u00fac n\u00e0y, s\u1ef1 c\u00f4 \u0111\u01a1n \u0111ang th\u00fac \u0111\u1ea9y m\u1ed9t khao kh\u00e1t s\u00e2u s\u1eafc v\u1ec1 \u00fd ngh\u0129a, c\u1ed9ng \u0111\u1ed3ng v\u00e0 k\u1ebft n\u1ed1i. H\u01a1n m\u1ed9t n\u1eeda Gen Z tin r\u1eb1ng cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n tr\u01b0\u1edbc khi c\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/marketing-tiktok\/\">Marketer n\u00ean s\u1eed d\u1ee5ng TikTok n\u1ebfu mu\u1ed1n marketing tr\u00ean TikTok<\/a><\/li><\/ul>\n\n\n\n<p>Khi b\u1ea1n k\u1ebft h\u1ee3p kh\u1ee7ng ho\u1ea3ng kh\u00ed h\u1eadu v\u1edbi \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u v\u00e0 s\u1ef1 b\u1ea5t \u1ed5n v\u1ec1 kinh t\u1ebf. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra l\u00fd do t\u1ea1i sao nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i \u0111ang t\u00ecm ki\u1ebfm n\u01a1i \u1ea9n n\u00e1u trong qu\u00e1 kh\u1ee9. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c m\u1ea1nh k\u1ebft n\u1ed1i l\u1ea1i m\u1ecdi ng\u01b0\u1eddi v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p>Khi ch\u00fang ta v\u1ea5p ng\u00e3 tr\u01b0\u1edbc m\u1ed9t th\u1ebf gi\u1edbi h\u1eadu \u0111\u1ea1i d\u1ecbch. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i duy nh\u1ea5t \u0111\u1ec3 l\u00e0m cho ho\u1ea1t \u0111\u1ed9ng Marketing tr\u1edf n\u00ean k\u1ef3 di\u1ec7u h\u01a1n. H\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 l\u1ea1i s\u1ee9c m\u1ea1nh s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi. L\u00fac n\u00e0y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp x\u00fac v\u1edbi t\u01b0 c\u00e1ch l\u00e0 y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t. <\/p>\n\n\n\n<p>Ti\u1ebfp theo \u0111\u00f3 vi\u1ec7c \u0111\u00f3n \u0111\u1ea7u c\u00e1c xu h\u01b0\u1edbng s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1edbm \u00e1p d\u1ee5ng. Sau \u0111\u00f3, ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch c\u0169ng nh\u01b0 s\u1ee9c m\u1ea1nh c\u1ee7a Marketing. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 ch\u00fa tr\u1ecdng v\u00e0o ngu\u1ed3n l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 v\u00e0 trao quy\u1ec1n cho c\u1ed9ng \u0111\u1ed3ng. Trong t\u01b0\u01a1ng lai, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 y\u1ebfu s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd cho con ng\u01b0\u1eddi v\u00e0 h\u00e0nh tinh ch\u1ee9 kh\u00f4ng ch\u1ec9 cho c\u00e1c c\u1ed5 \u0111\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sau \u0111\u1ea1i d\u1ecbch COVID b\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m cho s\u1ee9c m\u1ea1nh c\u1ee7a marketing tr\u1edf n\u00ean k\u1ef3 di\u1ec7u v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd \u0111\u01b0a ra m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng trong vi\u1ec7c th\u1ef1c hi\u1ec7n. Hi\u1ec7n t\u1ea1i ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t v\u0169 tr\u1ee5 g\u1ed3m 7,9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[987,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ef3 di\u1ec7u c\u1ee7a s\u1ee9c m\u1ea1nh Marketing [UPDATE]<\/title>\n<meta name=\"description\" content=\"Sau \u0111\u1ea1i d\u1ecbch COVID b\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m cho s\u1ee9c m\u1ea1nh c\u1ee7a marketing tr\u1edf n\u00ean k\u1ef3 di\u1ec7u v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd \u0111\u01b0a ra m\u1ed9t s\u1ed1 g\u1ee3i \u00fd\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/suc-manh-cua-marketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ef3 di\u1ec7u c\u1ee7a s\u1ee9c m\u1ea1nh Marketing [UPDATE]\" \/>\n<meta property=\"og:description\" content=\"Sau \u0111\u1ea1i d\u1ecbch COVID b\u1ea1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m cho s\u1ee9c m\u1ea1nh c\u1ee7a marketing tr\u1edf n\u00ean k\u1ef3 di\u1ec7u v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n? 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