{"id":26411,"date":"2022-01-07T15:00:00","date_gmt":"2022-01-07T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=26411"},"modified":"2022-01-25T11:23:42","modified_gmt":"2022-01-25T04:23:42","slug":"meta-cap-nhat-thiet-lap-muc-tieu-facebook-ads-2022","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/meta-cap-nhat-thiet-lap-muc-tieu-facebook-ads-2022","title":{"rendered":"Meta c\u1eadp nh\u1eadt c\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho Facebook Ads 2022"},"content":{"rendered":"\n<p>Meta \u0111\u00e3 th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook Ads<\/strong><\/a> tr\u00ean b\u1ed1n danh m\u1ee5c. Vi\u1ec7c thay \u0111\u1ed5i li\u00ean quan \u0111\u1ebfn Facebook Ads b\u1eaft \u0111\u1ea7u t\u1eeb 19\/1\/2022.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/facebook-ads-2022.png\" alt=\"facebook ads 2022\" class=\"wp-image-26413\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/facebook-ads-2022.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/facebook-ads-2022-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi \u00e1p l\u1ef1c c\u1ee7a d\u01b0 lu\u1eadn c\u0169ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng trong th\u1eddi gian qua. Th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 c\u1ee7a Facebook, Meta \u0111ang gi\u1eef l\u1eddi h\u1ee9a tr\u01b0\u1edbc \u0111\u00f3 v\u1edbi c\u00e1c ch\u00ednh ph\u1ee7. \u0110\u00f3 l\u00e0 h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u thu nh\u1ecf c\u00e0i \u0111\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t li\u00ean quan \u0111\u1ebfn Facebook Ads n\u0103m 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vi\u1ec7c thay \u0111\u1ed5i vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau Facebook Ads \u0111\u01b0\u1ee3c xem l\u00e0 d\u1ea5u hi\u1ec7u xu h\u01b0\u1edbng m\u1edbi 2022<\/strong><\/h2>\n\n\n\n<p>M\u1eb7t kh\u00e1c, m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c nh\u1eafm m\u1ee5c ti\u00eau cao s\u1ebd h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao. T\u1eeb \u0111\u00e2y vi\u1ec7c n\u00e0y s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u00f3 li\u00ean quan.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, hi\u1ec7n nay s\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng t\u0103ng cao. \u0110\u1eb7c bi\u1ec7t khi m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c nguy\u00ean nh\u00e2n x\u00e3 h\u1ed9i, t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n\n\n\n<p>Do \u0111\u00f3, Facebook \u0111ang h\u1ea1n ch\u1ebf c\u00e1c t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o kh\u00e1c nhau. \u0110\u1ec3 t\u1eeb \u0111\u00e2y n\u1ec1n t\u1ea3ng s\u1ebd kh\u00f4ng cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 nh\u1ea1y c\u1ea3m n\u00e0y n\u1eefa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110i\u1ec1u g\u00ec s\u1ebd thay \u0111\u1ed5i trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Facebook Ads 2022<\/strong><\/h2>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u t\u1eeb ng\u00e0y 19\/1, <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> s\u1ebd lo\u1ea1i b\u1ecf c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau trong b\u1ed1n danh m\u1ee5c ch\u00ednh. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u00edch h\u1ee3p hi\u1ebfm khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<ul><li>Nguy\u00ean nh\u00e2n s\u1ee9c kh\u1ecfe. V\u00ed d\u1ee5 nh\u01b0 nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 v\u00fa.<\/li><li>Xu h\u01b0\u1edbng t\u00ecnh d\u1ee5c. V\u00ed d\u1ee5: LGBT.<\/li><li>C\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u00f4n gi\u00e1o. V\u00ed d\u1ee5: Nh\u00e0 th\u1edd C\u00f4ng gi\u00e1o.<\/li><li>Ni\u1ec1m tin, c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, nguy\u00ean nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1eb7c nh\u00e2n v\u1eadt li\u00ean quan \u0111\u1ebfn ch\u00ednh tr\u1ecb. V\u00ed d\u1ee5: \u0111\u1ea3ng ch\u00ednh tr\u1ecb ho\u1eb7c \u1ee9ng c\u1eed vi\u00ean ch\u00ednh tr\u1ecb.<\/li><\/ul>\n\n\n\n<p>C\u1eadp nh\u1eadt c\u1ee7a Meta v\u1ec1 nh\u1eefng thay \u0111\u1ed5i s\u1eafp t\u1edbi \u0111\u1ec1 c\u1eadp li\u00ean quan \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Facebook Ads hi\u1ec7n t\u1ea1i s\u1ebd cho ph\u00e9p ti\u1ebfp t\u1ee5c ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u00e0o cu\u1ed1i th\u00e1ng 3\/2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c thay \u0111\u1ed5i s\u1ebd kh\u00f4ng ho\u00e0n to\u00e0n ph\u1ed5 bi\u1ebfn th\u00f4ng qua h\u1ec7 sinh th\u00e1i Meta<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c b\u1ed9 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o tr\u01b0\u1edbc ng\u00e0y 19.1, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ch\u1ec9nh s\u1eeda c\u1ea5p chi\u1ebfn d\u1ecbch. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 s\u1ed1 ti\u1ec1n ng\u00e2n s\u00e1ch ho\u1eb7c t\u00ean chi\u1ebfn d\u1ecbch c\u01b0a b\u1ea1n. M\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cho \u0111\u1ebfn ng\u00e0y 17\/3.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c ch\u1ec9nh s\u1eeda \u1edf c\u1ea5p b\u1ed9 qu\u1ea3ng c\u00e1o s\u1ebd k\u00edch ho\u1ea1t c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, n\u1ebfu m\u1ed9t t\u1eadp h\u1ee3p qu\u1ea3ng c\u00e1o b\u1ecb t\u1ea1m d\u1eebng tr\u01b0\u1edbc ng\u00e0y 17\/3 b\u1edfi b\u1ea1n. Khi \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t l\u1ea1i, c\u00e1c thay \u0111\u1ed5i nh\u1eafm m\u1ee5c ti\u00eau m\u1edbi s\u1ebd c\u00f3 hi\u1ec7u l\u1ef1c.<\/p>\n\n\n\n<p>Do \u0111\u00f3, sau ng\u00e0y 17\/3, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 ch\u1ec9nh s\u1eeda c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3 s\u1eed d\u1ee5ng c\u00e0i \u0111\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau kh\u00f4ng d\u00f9ng n\u1eefa.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u1edf c\u1ea5p chi\u1ebfn d\u1ecbch, b\u1ed9 qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng c\u00e1o. B\u1ea1n bu\u1ed9c c\u1ea7n ph\u1ea3i s\u1eeda \u0111\u1ed5i c\u00e0i \u0111\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft tr\u01b0\u1edbc ng\u00e0y 17\/3 \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ebd c\u00f3 b\u1ea5t k\u1ef3 t\u00e1c \u0111\u1ed9ng r\u1ed9ng h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i?<\/strong><\/h2>\n\n\n\n<p>S\u1ebd r\u1ea5t th\u00fa v\u1ecb khi xem li\u1ec7u c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c c\u00f3 l\u00e0m theo Meta hay kh\u00f4ng. Hay xem x\u00e9t li\u1ec7u c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 \u0111i\u1ec1u ch\u1ec9nh kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang hay kh\u00f4ng? Cho \u0111\u1ebfn nay, Meta hi\u1ec7n \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bnhi\u1ec1u \u00e1p l\u1ef1c h\u01a1n c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng xem x\u00e9t v\u00e0 l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 chi ti\u1ebft nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u1ea1y c\u1ea3m. C\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i kh\u00e1c s\u1ebd c\u00f3 nguy c\u01a1 thu h\u00fat s\u1ef1 gi\u00e1m s\u00e1t t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u00e3 nh\u1eafm v\u00e0o <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a>.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i r\u1eb1ng trong t\u01b0\u01a1ng lai g\u1ea7n, h\u1ecd c\u0169ng s\u1ebd thu h\u1eb9p ph\u1ea1m vi nh\u1eafm m\u1ee5c ti\u00eau kh\u1ecfi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>Meta ch\u01b0a cho bi\u1ebft li\u1ec7u n\u00f3 c\u00f3 h\u00ecnh dung ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh nh\u1eafm m\u1ee5c ti\u00eau s\u00e2u h\u01a1n. Hay \u0111\u00e2y s\u1ebd l\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh duy nh\u1ea5t trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 y\u00ean t\u00e2m r\u1eb1ng Meta \u0111ang ph\u1ea3n h\u1ed3i v\u1edbi ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 gi\u1ecdng n\u00f3i. Do \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng hy v\u1ecdng r\u1eb1ng n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c ghi nh\u1eadn nh\u1eefng ph\u00e1t tri\u1ec3n ti\u1ebfp theo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tinh-nang-facebook-ads-nhat-dinh-phai-biet\/\">12 t\u00ednh n\u0103ng Facebook ads nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i bi\u1ebft<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/lam-sao-xuat-du-lieu-facebook-ads-vao-google-sheets\/\">L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u Facebook Ads v\u00e0o Google Sheets?<\/a><\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc ti\u00ean trong b\u1ed1i c\u1ea3nh kh\u00e1c nhau c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, c\u00e1c nh\u00e0 cung c\u1ea5p qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm n\u00ean c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<p>Trong l\u1ecbch s\u1eed, nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u cho ph\u00e9p m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c nh\u1eafm m\u1ee5c ti\u00eau cao. \u0110\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c th\u00f4ng tin chi ti\u1ebft b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng s\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc, kinh t\u1ebf x\u00e3 h\u1ed9i v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c.<\/p>\n\n\n\n<p>N\u1ebfu nh\u1eefng ng\u01b0\u1eddi ch\u01a1i n\u00e0y kh\u00f4ng tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft m\u1ee9c \u0111\u1ed9 nh\u1ea1y c\u1ea3m c\u1ee7a vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau. H\u1ecd b\u1ecb bu\u1ed9c ph\u1ea3i b\u00e1o c\u00e1o c\u00e1c qu\u1ea3ng c\u00e1o chi ti\u1ebft d\u1ef1a tr\u00ean nh\u1eefng ph\u00e1t tri\u1ec3n \u1edf tr\u00ean, ngay khi c\u00f3 h\u1ec7 l\u1ee5y t\u1eeb \u0111\u00e0 t\u0103ng ng\u1eebng s\u1eed d\u1ee5ng cookie.<\/p>\n\n\n\n<p>T\u1eeb c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u0111\u1ebfn xu h\u01b0\u1edbng l\u1edbn h\u01a1n v\u1ec1 m\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u. C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Meta \u0111\u00e3 th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Facebook Ads tr\u00ean b\u1ed1n danh m\u1ee5c. 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