{"id":26438,"date":"2022-01-31T14:00:00","date_gmt":"2022-01-31T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=26438"},"modified":"2022-01-04T17:29:06","modified_gmt":"2022-01-04T10:29:06","slug":"san-pham-marketing-ban-hang-cong-ty-cong-nghe","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe","title":{"rendered":"\u0110i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m &#8211; marketing &#8211; b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7"},"content":{"rendered":"\n<p>\u1ede m\u1ecdi c\u00f4ng ty c\u00f4ng ngh\u1ec7, t\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m c\u00f3 th\u00e1ch th\u1ee9c m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ed9 ph\u1eadn n\u00e0o c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. Nh\u1eefng ng\u01b0\u1eddi b\u00e1n s\u1ea3n ph\u1ea9m mu\u1ed1n \u0111\u1ed5i m\u1edbi, nh\u1eefng Marketer mu\u1ed1n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng mu\u1ed1n ch\u1ea1y theo doanh s\u1ed1. T\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 th\u00e1ch th\u1ee9c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/cong-ty-cong-nghe.png\" alt=\"c\u00f4ng ty c\u00f4ng ngh\u1ec7\" class=\"wp-image-26440\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/cong-ty-cong-nghe.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/cong-ty-cong-nghe-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u00ecn v\u00e0o s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 Salesforce, McKinsey v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. 86% nh\u00e2n vi\u00ean v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh cho r\u1eb1ng thi\u1ebfu h\u1ee3p t\u00e1c ho\u1eb7c giao ti\u1ebfp kh\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng th\u1ea5t b\u1ea1i t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. B\u00ean c\u1ea1nh \u0111\u00f3 97% nh\u00e2n vi\u00ean v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tin r\u1eb1ng thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft trong nh\u00f3m s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t nhi\u1ec7m v\u1ee5 ho\u1eb7c d\u1ef1 \u00e1n. <\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, trong khi kho\u1ea3ng 75% ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1 l\u00e0m vi\u1ec7c theo nh\u00f3m v\u00e0 c\u1ed9ng t\u00e1c l\u00e0 \u201cr\u1ea5t quan tr\u1ecdng\u201d. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 18% nh\u00e2n vi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 giao ti\u1ebfp t\u1ea1i c\u00e1c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd. Theo McKinsey , nh\u00e2n vi\u00ean tri th\u1ee9c d\u00e0nh trung b\u00ecnh 14% tu\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd. \u0110\u1ec3 h\u1ecd d\u00e0nh cho vi\u1ec7c giao ti\u1ebfp v\u00e0 c\u1ed9ng t\u00e1c trong n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/mo-hinh-kinh-doanh-cua-youtube\/\">Youtube c\u00f3 nh\u1eefng m\u00f4 h\u00ecnh kinh doanh n\u00e0o?<\/a><\/li><\/ul>\n\n\n\n<p>V\u00e0o qu\u00fd cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed7i n\u0103m, c\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 l\u1ed9 tr\u00ecnh c\u1ee7a n\u0103m t\u1edbi. Th\u00f4ng th\u01b0\u1eddng nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/xu-huong-thi-truong\/kinh-doanh-online\/\"><strong>kinh doanh<\/strong><\/a> \u0111\u00f2i h\u1ecfi s\u1ef1 tinh ch\u1ec9nh. \u0110\u00f4i khi ph\u1ea3i t\u1ed5 ch\u1ee9c l\u1ea1i c\u1ea5u tr\u00fac, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ec1n s\u1edf h\u1eefu PnL. C\u00f2n c\u00f3 qu\u1ea3n l\u00fd GTM, qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. Trong th\u1eddi gian n\u00e0y, m\u1ed9t t\u1ed5 ch\u1ee9c tr\u1edf n\u00ean mong manh h\u01a1n. S\u1ee9c n\u1eb7ng l\u00fac n\u00e0y \u0111ang \u0111\u1eb7t l\u00ean vai nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00e1c nh\u00f3m m\u1edbi n\u00e0y v\u00e0 s\u1ef1 li\u00ean k\u1ebft v\u00e0 c\u1ed9ng t\u00e1c gi\u1eefa h\u1ecd.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch chung. Cho \u0111\u1ebfn h\u00f4m nay, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c xu\u1ea5t s\u1eafc trong vi\u1ec7c h\u1ee3p t\u00e1c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. N\u00f3i chung, h\u1ecd tu\u00e2n theo chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. T\u1eeb \u0111\u00e2y s\u1ebd \u0111\u1eb7t n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t cho t\u1ea5t c\u1ea3 c\u00e1c vai tr\u00f2. Nh\u00e2n vi\u00ean s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. Marketing t\u1eadp trung v\u00e0o \u0111\u1ec1 xu\u1ea5t v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t. C\u00f9ng v\u1edbi \u0111\u00f3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ed1 g\u1eafng gi\u1eef cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m \u0111\u01b0\u1ee3c- \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\n<p>C\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 Amazon v\u00e0 <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a> \u0111\u1ea7u t\u01b0 n\u1ed7 l\u1ef1c \u0111\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c GTM c\u1ee7a h\u1ecd. Tr\u1ecdng t\u00e2m n\u00e0y k\u00edch th\u00edch c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng v\u00e0<a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong> Marketing<\/strong><\/a>. T\u1ea5t c\u1ea3 s\u1ebd l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, \u0111\u1ecbnh v\u1ecb v\u00e0 thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c m\u1ee5c ti\u00eau chung cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi d\u00e0nh th\u1eddi gian giao ti\u1ebfp v\u00e0 c\u1ed9ng t\u00e1c. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gia t\u0103ng s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c ch\u1ec9 ra s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p l\u1eb7p \u0111i l\u1eb7p l\u1ea1i gi\u1eefa ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 Marketing. Nghe c\u00f3 v\u1ebb nh\u01b0 giai tho\u1ea1i nh\u01b0ng l\u1eadp lu\u1eadn nh\u00f3m b\u00e1n h\u00e0ng ph\u00e0n n\u00e0n v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng k\u00e9m. C\u00f2n nh\u00f3m ti\u1ebfp th\u1ecb ph\u00e0n n\u00e0n v\u1ec1 t\u1ef7 l\u1ec7 \u0111\u00f3ng c\u1eeda th\u1ea5p \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. Th\u00f4ng th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e2u thu\u1eabn v\u00e0 m\u1ee5c ti\u00eau kh\u00f4ng r\u00f5 r\u00e0ng. <\/p>\n\n\n\n<p>C\u00e1c l\u1eadp lu\u1eadn kh\u00e1c c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u1ea9m quy\u1ec1n. Vd: ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 di\u1ec5n ra ch\u1eadm h\u01a1n \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. \u0110\u1ec3 c\u1eaft gi\u1ea3m vi\u1ec7c tr\u1ea3 l\u1ea1i h\u00e0ng v\u00e0 khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng trong khi ti\u1ebfp th\u1ecb kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng s\u1ea3n xu\u1ea5t ph\u1ea3i lu\u00f4n \u1edf m\u1ee9c c\u00f4ng su\u1ea5t. Trong nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y, ban l\u00e3nh \u0111\u1ea1o \u0111i\u1ec1u h\u00e0nh th\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o \u0111\u1ec3 mang l\u1ea1i s\u1ef1 r\u00f5 r\u00e0ng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed, \u0111\u1ed3ng th\u1eddi t\u00e1i t\u1eadp trung c\u00e1c \u0111\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 \u0111\u01b0\u1ee3c c\u0103n ch\u1ec9nh &#8211; hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 ph\u1ee5 thu\u1ed9c<\/strong><\/h2>\n\n\n\n<p>T\u1ea1p ch\u00ed Harvard Business Review (HBR) m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng ph\u1ee5 thu\u1ed9c c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. M\u1ed1i quan h\u1ec7 \u0111\u00e3 t\u1ea1o c\u00e1ch \u0111\u00e2y nhi\u1ec1u n\u0103m r\u1eb1ng h\u1ecd s\u1ebd ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c. N\u1ebfu tham kh\u1ea3o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a c\u00e1c \u0111\u1ed3ng nghi\u1ec7p trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t thay v\u00ec ch\u1ec9 n\u00e9m c\u00e1c thi\u1ebft k\u1ebf m\u1edbi qua t\u01b0\u1eddng. Hai ch\u1ee9c n\u0103ng nh\u1eadn ra r\u1eb1ng ch\u1ec9 c\u00f9ng t\u1ed3n t\u1ea1i l\u00e0 ch\u01b0a \u0111\u1ee7. Kh\u00f4ng ph\u1ea3i khi ch\u00fang c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho c\u00f4ng ty v\u00e0 cho kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng \u0111\u1ed9i Marketing v\u00e0 b\u00e1n h\u00e0ng nh\u1eefng ng\u01b0\u1eddi c\u0169ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau. B\u1ea1n s\u1ebd ph\u1ea3i ph\u00e1t hi\u1ec7n ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tiep-thi-da-van-hoa\/\">T\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb \u0111a v\u0103n h\u00f3a s\u1ebd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 hi\u1ec3u r\u1eb1ng ch\u1ee9c n\u0103ng Marketing ph\u1ea3i li\u00ean t\u1ee5c ph\u1ea3n \u00e1nh v\u00e0 th\u00fac \u0111\u1ea9y nhu c\u1ea7u kinh doanh v\u00e0 kh\u00f4ng th\u1ec3 t\u0129nh. Nh\u01b0ng \u00fd t\u01b0\u1edfng l\u00e0 t\u1ea1o ra c\u00e1c thi\u1ebft l\u1eadp cho giao ti\u1ebfp c\u00f3 k\u1ef7 lu\u1eadt v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c nhi\u1ec7m v\u1ee5 chung gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m. \u0110\u1eb7c bi\u1ec7t khi chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m kh\u00f4ng \u0111\u00fang ch\u1ed7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tr\u1edf l\u00ean v\u00e0 tr\u1edf \u0111i &#8211; c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo<\/strong><\/h2>\n\n\n\n<p>V\u00ec v\u1eady, nghe n\u00f3i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ea7u cu\u1ed1i tuy\u1ec7t v\u1eddi l\u00e0 mong mu\u1ed1n c\u1ee7a m\u1ecdi c\u00f4ng ty c\u00f4ng ngh\u1ec7. Hi\u1ec7n \u0111ang \u0111ang tr\u1edf th\u00e0nh k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y nay. Hi\u1ec7n t\u1ea1i c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p \u0111i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng qua s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c nh\u00f3m Marketing v\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n h\u00e0ng. Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u00e0 m\u1ecdi ng\u01b0\u1eddi b\u1eadn r\u1ed9n v\u1edbi danh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. Ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 c\u1ee5 th\u1ec3 c\u1ee7a b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Chung-Jen Chen \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean IEEE Trans Transaction on Engineering Management \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00e1c nh\u00f3m ch\u1ee9c n\u0103ng. C\u00e1c nh\u00f3m ch\u1ee9c n\u0103ng ch\u00e9o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c. Nghi\u00ean c\u1ee9u b\u1ed5 sung c\u1ee7a Abbie Griffin v\u00e0 John R. Hauser \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean T\u1ea1p ch\u00ed Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m. Cho th\u1ea5y r\u1eb1ng y\u1ebfu t\u1ed1 quan tr\u1ecdng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 s\u1ef1 tham gia c\u1ee7a \u0111\u1ed9i ng\u0169 Marketing v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tiktok-thu-nghiem-dang-ky-kinh-doah-tren-nen-tang\/\">Tik Tok \u0111ang th\u1eed nghi\u1ec7m t\u00ednh n\u0103ng \u2018\u0110\u0103ng k\u00fd kinh doanh\u2019 tr\u00ean n\u1ec1n t\u1ea3ng<\/a><\/li><\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m trong n\u0103m \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 chung v\u00e0 c\u1ea3i thi\u1ec7n ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd. M\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u00e0 ch\u00ednh th\u1ee9c h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c. T\u1eadp trung c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 h\u1ee3p t\u00e1c h\u00e0ng ng\u00e0y. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 truy\u1ec1n \u0111\u1ea1t b\u1ee9c tranh to\u00e0n c\u1ea3nh h\u01a1n v\u1ec1 c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n. Th\u1eadt v\u1eady, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p d\u1eabn \u0111\u1ebfn ROI v\u00e0 s\u1ef1 c\u1ed9ng t\u00e1c cao h\u01a1n. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c gi\u1eefa c\u00e1c nh\u00f3m l\u00e0m t\u0103ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. C\u1ea3 hai \u0111\u1ec1u l\u00e0 ch\u00eca kh\u00f3a cho c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0nh m\u1ea1nh gi\u1eefa s\u1ea3n ph\u1ea9m, Marketing v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G\u00f3i n\u00f3 l\u1ea1i<\/strong><\/h2>\n\n\n\n<p>Kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng m\u1edbi. C\u00f2n vi\u1ec7c \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 mang \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p t\u00e1c \u0111\u01b0\u1ee3c ng\u1ee5 \u00fd b\u1edfi tr\u1ecdng t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n ng\u00e0y nay h\u01a1n bao gi\u1edd h\u1ebft. T\u1ea5t c\u1ea3 s\u1ebd d\u1ef1a v\u00e0o c\u00e1c nh\u00f3m ch\u1ee9c n\u0103ng ch\u00e9o. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n c\u00f3 s\u1ef1 li\u00ean k\u1ebft c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd v\u1ec1 s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>C\u00e1c hu\u1ea5n luy\u1ec7n vi\u00ean b\u00f3ng \u0111\u00e1 \u0111\u00e3 hi\u1ec3u n\u00f3 ngay t\u1eeb nh\u1eefng n\u0103m tr\u01b0\u1edbc. N\u01b0\u1edbc s\u1ed1t b\u00ed m\u1eadt cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed9i chi\u1ebfn th\u1eafng. \u0110\u00f3 l\u00e0 ni\u1ec1m tin, ch\u01b0\u01a1ng tr\u00ecnh, th\u1ef1c h\u00e0nh, giao ti\u1ebfp v\u00e0 ni\u1ec1m vui. V\u00ec v\u1eady, h\u00e3y \u0111\u1ea3m b\u1ea3o x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch chung c\u1ee7a ch\u00fang ta, tr\u01b0\u1edbc khi \u0111\u01b0a Messi v\u00e0 Ronaldo v\u00e0o tr\u00f2 ch\u01a1i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u1ede m\u1ecdi c\u00f4ng ty c\u00f4ng ngh\u1ec7, t\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m c\u00f3 th\u00e1ch th\u1ee9c m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ed9 ph\u1eadn n\u00e0o c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. Nh\u1eefng ng\u01b0\u1eddi b\u00e1n s\u1ea3n ph\u1ea9m mu\u1ed1n \u0111\u1ed5i m\u1edbi, nh\u1eefng Marketer mu\u1ed1n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[987,957],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m - marketing - b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/title>\n<meta name=\"description\" content=\"C\u00e1ch \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, marketing v\u00e0 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m - marketing - b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7\" \/>\n<meta property=\"og:description\" content=\"C\u00e1ch \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, marketing v\u00e0 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-31T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-04T10:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/cong-ty-cong-nghe.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe\",\"url\":\"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe\",\"name\":\"\u0110i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m - marketing - b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2022-01-31T07:00:00+00:00\",\"dateModified\":\"2022-01-04T10:29:06+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"C\u00e1ch \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, marketing v\u00e0 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3....\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/san-pham-marketing-ban-hang-cong-ty-cong-nghe#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0110i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m &#8211; 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