{"id":26461,"date":"2022-02-05T09:00:00","date_gmt":"2022-02-05T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=26461"},"modified":"2022-01-05T14:34:38","modified_gmt":"2022-01-05T07:34:38","slug":"su-hoa-nhap-trong-to-chuc-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/su-hoa-nhap-trong-to-chuc-marketing","title":{"rendered":"5 c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 h\u00f2a nh\u1eadp trong t\u1ed5 ch\u1ee9c marketing"},"content":{"rendered":"\n

Nhi\u1ec1u t\u1ed5 ch\u1ee9c kh\u00f4ng \u0111\u01b0a y\u1ebfu t\u1ed1 h\u00f2a nh\u1eadp v\u00e0o trong t\u1ed5 ch\u1ee9c marketing<\/strong><\/a>. T\u1ea1i SMX Next, Ti\u1ebfn s\u0129 Lauren Tucker \u0111\u00e3 chia s\u1ebb c\u00e1ch c\u00e1c marketers c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n

\"t\u1ed5<\/figure><\/div>\n\n\n\n

Ti\u1ebfn s\u0129 Lauren Tucker, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Do What Matters cho r\u1eb1ng \u201cCh\u00fang t\u00f4i th\u01b0\u1eddng t\u1eadp trung v\u00e0o nh\u1eefng con chim ho\u00e0ng y\u1ebfn\u201d trong b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh t\u1ea1i SMX Next. C\u00f4 \u1ea5y c\u00f2n cho bi\u1ebft th\u00eam \u201cv\u00e0 kh\u00f4ng ai ngh\u0129 v\u1ec1 nh\u1eefng ng\u01b0\u1eddi khai th\u00e1c ho\u1eb7c g\u1ed1c r\u1ec5 c\u1ee7a v\u1ea5n \u0111\u1ec1. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra trong m\u1ecf \u0111ang \u0111e d\u1ecda nh\u1eefng con chim ho\u00e0ng y\u1ebfn v\u00e0 nh\u1eefng ng\u01b0\u1eddi khai th\u00e1c.”<\/p>\n\n\n\n

Tucker v\u00e0 nh\u00f3m c\u1ee7a c\u00f4 \u0111\u00e3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng. \u0110\u1eb7c bi\u1ec7t v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c c\u00f4ng ty \u1edf kh\u1eafp m\u1ecdi n\u01a1i c\u1ea7n ph\u1ea3i l\u01b0u t\u00e2m. V\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c nh\u01b0 v\u1eady, li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1ch ti\u1ebfp c\u1eadn<\/strong><\/a>. C\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i v\u1edbi s\u1ef1 \u0111a d\u1ea1ng, c\u00f4ng b\u1eb1ng v\u00e0 h\u00f2a nh\u1eadp b\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi h\u00f2a nh\u1eadp tr\u01b0\u1edbc kh\u00f4ng? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00fang ta t\u1eadp trung v\u00e0o s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e3 c\u1ed5 v\u0169 cho s\u1ef1 lo\u1ea1i tr\u1eeb v\u00e0 thi\u00ean v\u1ecb?”<\/p>\n\n\n\n

\"t\u1ed5<\/figure><\/div>\n\n\n\n

Tucker \u0111\u01b0a ra quan \u0111i\u1ec3m r\u1eb1ng qu\u1ea3n l\u00fd h\u00f2a nh\u1eadp trong t\u1ed5 ch\u1ee9c marketing<\/strong><\/a>. \u0110\u00f3 l\u00e0 t\u00ecm \u0111\u00fang ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m c\u00e1ch c\u00f4 \u1ea5y g\u1ee3i \u00fd c\u00e1c marketers th\u00fac \u0111\u1ea9y s\u1ef1 h\u00f2a nh\u1eadp v\u00e0 \u0111a d\u1ea1ng trong c\u00f4ng ty c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

N\u00e2ng cao t\u01b0 duy ph\u1ea3n bi\u1ec7n cho b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ed3ng nghi\u1ec7p<\/strong><\/h2>\n\n\n\n

Tucker khuy\u1ebfn ngh\u1ecb c\u00e1c marketers s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb; \u201cNhi\u1ec7m v\u1ee5 hi\u1ec7n t\u1ea1i \u0111\u00f2i h\u1ecfi t\u01b0 duy ph\u1ea3n bi\u1ec7n\u201d. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a h\u1ecd suy ngh\u0129 s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec1u n\u00e0y nh\u01b0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu. \u0110\u1eb7c bi\u1ec7t trong vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c cu\u1ed9c h\u1ecdp v\u00e0 c\u1ed9ng t\u00e1c. Ngo\u00e0i ra c\u00f4 \u1ea5y c\u00f2n \u0111\u01b0a ra l\u00fd lu\u1eadn r\u1eb1ng “H\u00e3y n\u00f3i to \u0111i\u1ec1u n\u00e0y. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 khuy\u00ean m\u1ecdi ng\u01b0\u1eddi gi\u1ea3m thi\u1ec3u suy ngh\u0129 nhanh ch\u00f3ng m\u00e0 ch\u00fang t\u00f4i th\u01b0\u1eddng \u0111\u01b0a \u0111\u1ebfn c\u00e1c cu\u1ed9c h\u1ecdp. \u0110\u1ec3 t\u1eeb \u0111\u00e2y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i \u0111ang suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111ang n\u00f3i. Hay nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111ang l\u00e0m v\u00e0 c\u00e1ch ch\u00fang t\u00f4i t\u01b0\u01a1ng t\u00e1c.”<\/p>\n\n\n\n

Nh\u1eefng th\u1ef1c h\u00e0nh n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c marketers t\u1ea1o th\u00f3i quen t\u01b0 duy ph\u1ea3n bi\u1ec7n. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean n\u00e0y, n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u1ea3nh h\u01b0\u1edfng c\u1ee7a s\u1ef1 thi\u00ean v\u1ecb v\u00f4 th\u1ee9c. \u0110\u1ec3 t\u1eeb \u0111\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1a ch\u1ecdn v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c marketing<\/strong><\/a>.<\/p>\n\n\n\n

Kh\u01b0\u1edbc t\u1eeb nh\u1eefng l\u1eddi b\u00e0o ch\u1eefa li\u00ean quan \u0111\u1ebfn t\u00ednh to\u00e0n di\u1ec7n<\/strong><\/h2>\n\n\n\n

Tucker cho bi\u1ebft, khi n\u00f3i \u0111\u1ebfn s\u1ef1 h\u00f2a nh\u1eadp, c\u00f4ng b\u1eb1ng v\u00e0 \u0111a d\u1ea1ng. Hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u00e0 ch\u00fang t\u00f4i g\u1ecdi l\u00e0 ‘nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u g\u1ed1i tay \u1ea5p\u201d. \u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c \u0111\u1ed3ng nghi\u1ec7p kh\u00f4ng mu\u1ed1n t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c cho s\u1ef1 h\u00f2a nh\u1eadp. V\u00e0 th\u01b0\u1eddng l\u00e0 v\u00ec h\u1ecd ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i c\u00f3 t\u1ed5ng b\u1eb1ng kh\u00f4ng.<\/p>\n\n\n\n

Theo Tucker, \u0111\u00f3 l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i. Nh\u01b0ng \u0111\u00f4i khi ch\u00fang t\u00f4i ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i cu\u1ed9c tr\u00f2 chuy\u1ec7n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u1eaft b\u1ecf nh\u1eefng l\u00fd do \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 kh\u00f4ng l\u00e0m vi\u1ec7c theo m\u1ed9t n\u1ec1n v\u0103n h\u00f3a h\u00f2a nh\u1eadp h\u01a1n.<\/p>\n\n\n\n

C\u00e1c marketers c\u00f3 th\u1ec3 thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u1ec1 t\u00ednh to\u00e0n di\u1ec7n. B\u1eb1ng c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 n\u00eau b\u1eadt nh\u1eefng c\u00e1ch suy ngh\u0129 thay th\u1ebf. Nh\u1eefng c\u1ee5m t\u1eeb nh\u01b0 \u201cM\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb b\u1ea5t c\u1ee9 \u0111\u00e2u\u201d. Th\u1eadm ch\u00ed l\u00e0 c\u00e2u n\u00f3i c\u1ee9ng r\u1eafn h\u01a1n. Gi\u1ed1ng nh\u01b0 “b\u1ea1n c\u00f3 ch\u1eafc nh\u00f3m c\u1ee7a m\u00ecnh l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng hay nh\u1ea5t trong to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c kh\u00f4ng?”. C\u00f3 th\u1ec3 g\u1ee3i m\u1edf cho c\u00e1c \u0111\u1ed3ng nghi\u1ec7p cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u00f2a nh\u1eadp h\u01a1n. \u0110\u1eb7c bi\u1ec7t v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng trong t\u1ed5 ch\u1ee9c marketing<\/strong><\/a>.<\/p>\n\n\n\n

Ki\u1ec3m tra nh\u1eadn th\u1ee9c c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n

Tucker \u0111\u1eb7t ra gi\u1ea3 s\u1eed r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi xung quanh b\u1ea1n \u0111\u1ec1u \u0111ang \u1edf tr\u1ea1ng th\u00e1i t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd. T\u1ee9c l\u00e0 \u0111\u1eb7t c\u00f4ng vi\u1ec7c t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd l\u00ean b\u00e0n.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1i nh\u00ecn thi\u1ec7n ch\u00ed v\u1ec1 ng\u01b0\u1eddi kh\u00e1c. C\u00e1c marketers s\u1ebd ph\u1ea3i bi\u1ec7n minh cho b\u1ea5t k\u1ef3 \u0111\u00e1nh gi\u00e1 c\u00e1 nh\u00e2n ti\u00eau c\u1ef1c n\u00e0o v\u1ec1 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd m\u1edf r\u1ed9ng t\u1ea7m m\u1eaft v\u1ec1 s\u1ef1 thi\u00ean v\u1ecb.<\/p>\n\n\n\n

H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n kh\u00f4ng \u0111\u01b0a ra nh\u1eefng ph\u00e1n \u0111o\u00e1n nhanh ch\u00f3ng kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c ho\u1eb7c ti\u00eau c\u1ef1c v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a ai \u0111\u00f3. \u201cC\u00f3 th\u1ec3 h\u1ecd \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c v\u1edbi b\u1ea1n.\u201d<\/p>\n\n\n\n

Nh\u00ecn v\u00e0o b\u1ee9c tranh l\u1edbn h\u01a1n<\/strong><\/h2>\n\n\n\n

Ch\u00fang ta th\u01b0\u1eddng r\u01a1i v\u00e0o c\u00e1i b\u1eaby c\u1ee7a vi\u1ec7c r\u1eadp khu\u00f4n nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c. Hay n\u00f3 c\u00f2n li\u00ean quan \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u1ef1a tr\u00ean nh\u1eefng th\u00e0nh ki\u1ebfn \u200b\u200bc\u1ee7ng c\u1ed1. \u0110i\u1ec1u n\u00e0y c\u00f3 xu h\u01b0\u1edbng x\u1ea3y ra khi ch\u00fang ta xem c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh trong m\u1ed9t silo. Thay v\u00ec th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a n\u00f3 v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

Tucker khuy\u00ean b\u1ea1n n\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 m\u1edf r\u1ed9ng nh\u1eefng quan \u0111i\u1ec3m n\u00e0y v\u00e0 quan \u0111i\u1ec3m c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh r\u1eb1ng ‘Ch\u00fang ta \u0111ang ph\u1ea3n \u00e1nh s\u1ef1 ph\u1ee9c t\u1ea1p \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a tr\u1ea3i nghi\u1ec7m con ng\u01b0\u1eddi. Hay ch\u00fang ta \u0111ang nghi\u00eang qu\u00e1 xa v\u1ec1 m\u1ed9t lo\u1ea1i tr\u1ea3i nghi\u1ec7m so v\u1edbi kh\u00e1c? ‘\u201d<\/p>\n\n\n\n

M\u1edf r\u1ed9ng b\u1ed9 ph\u1eadn ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ebfn b\u1ee9c tranh to\u00e0n c\u1ea3nh h\u01a1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ef1 thi\u00ean v\u1ecb v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o<\/strong><\/a>, \u0111\u1ed5i m\u1edbi l\u1edbn h\u01a1n.<\/p>\n\n\n\n

Khi\u1ebfn ng\u01b0\u1eddi qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed3ng nghi\u1ec7p h\u1ecfi, “T\u1ea1i sao kh\u00f4ng?”<\/strong><\/h2>\n\n\n\n

Thay v\u00ec y\u00eau c\u1ea7u c\u00e1c t\u1ed5 ch\u1ee9c gi\u1edbi thi\u1ec7u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y nh\u01b0 l\u00e0 \u201cti\u1ec7n \u00edch b\u1ed5 sung\u201d. C\u00e1c marketers n\u00ean tr\u00ecnh b\u00e0y nh\u1eefng thay \u0111\u1ed5i n\u00e0y nh\u01b0 l\u00e0 nhu c\u1ea7u thi\u1ebft y\u1ebfu.<\/p>\n\n\n\n

Vi\u1ec7c \u0111\u01b0a v\u00e0o khung l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed3ng nghi\u1ec7p t\u1eeb ch\u1ed1i v\u00e0 \u0111\u01b0a ra l\u00fd do t\u1ea1i sao. Y\u00eau c\u1ea7u ng\u01b0\u1eddi qu\u1ea3n l\u00fd x\u00e1c \u0111\u1ecbnh v\u00e0 tr\u00ecnh b\u00e0y l\u00fd do t\u1ea1i sao ch\u00fang ta kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng m\u1ed9t bi\u1ec7n ph\u00e1p th\u00fac \u0111\u1ea9y \u0111\u01b0a v\u00e0o nh\u1ea5t \u0111\u1ecbnh. Thay v\u00ec c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c h\u1ecd v\u1ec1 l\u00fd do t\u1ea1i sao ch\u00fang ta n\u00ean l\u00e0m.<\/p>\n\n\n\n

Khi c\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi tin r\u1eb1ng s\u1ef1 h\u00f2a nh\u1eadp l\u00e0 n\u1ec1n t\u1ea3ng trong c\u00f4ng ty c\u1ee7a h\u1ecd. L\u00fac n\u00e0y s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 c\u1ea5p tr\u00ean l\u1eafng nghe. Tucker khuy\u1ebfn kh\u00edch y\u00eau c\u1ea7u c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd x\u00e1c \u0111\u1ecbnh v\u00e0 b\u00e0y t\u1ecf l\u00fd do t\u1ea1i sao h\u1ecd ch\u1ed1ng l\u1ea1i s\u1ef1 h\u00f2a nh\u1eadp v\u00e0 \u0111a d\u1ea1ng h\u01a1n n\u1eefa. Thay v\u00ec c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c h\u1ecd r\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y l\u00e0 quan tr\u1ecdng.<\/p>\n\n\n\n

Xem th\u00eam:<\/strong><\/h4>\n\n\n\n