{"id":26547,"date":"2022-01-15T09:30:00","date_gmt":"2022-01-15T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=26547"},"modified":"2022-01-07T10:46:38","modified_gmt":"2022-01-07T03:46:38","slug":"cookies-chrome-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cookies-chrome-la-gi","title":{"rendered":"Cookies Chrome l\u00e0 g\u00ec? D\u1eef li\u1ec7u s\u1ebd \u0111i \u0111\u00e2u khi Cookies bi\u1ebfn m\u1ea5t?"},"content":{"rendered":"\n<p>Google g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t h\u00e0ng lo\u1ea1t th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c x\u00f3a d\u1eef li\u1ec7u Cookies tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a m\u00ecnh. V\u1eady Cookies tr\u00ean <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google Chrome<\/strong><\/a> l\u00e0 g\u00ec? Vi\u1ec7c x\u00f3a Cookies s\u1ebd \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng? D\u1eef li\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111i \u0111\u00e2u khi Cookies bi\u1ebfn m\u1ea5t trong t\u01b0\u01a1ng lai?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/cookies-chrome-la-gi.png\" alt=\"cookies chrome l\u00e0 g\u00ec\" class=\"wp-image-26551\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/cookies-chrome-la-gi.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/cookies-chrome-la-gi-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cookies Chrome l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Cookies Chrome l\u00e0 g\u00ec? Cookies l\u00e0 c\u00e1c t\u1ec7p v\u0103n b\u1ea3n v\u1edbi c\u00e1c ph\u1ea7n d\u1eef li\u1ec7u nh\u1ecf nh\u01b0 t\u00ean ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1eadt kh\u1ea9u. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n khi b\u1ea1n s\u1eed d\u1ee5ng m\u1ea1ng m\u00e1y t\u00ednh. C\u00e1c cookies c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 cookies HTTP. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m duy\u1ec7t web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong cookie \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi m\u00e1y ch\u1ee7 d\u1ef1a tr\u00ean k\u1ebft n\u1ed1i c\u1ee7a b\u1ea1n. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n ID duy nh\u1ea5t cho b\u1ea1n v\u00e0 m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi cookie \u0111\u01b0\u1ee3c trao \u0111\u1ed5i gi\u1eefa m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n v\u00e0 m\u00e1y ch\u1ee7 m\u1ea1ng. M\u00e1y ch\u1ee7 l\u00fac n\u00e0y s\u1ebd \u0111\u1ecdc ID v\u00e0 bi\u1ebft th\u00f4ng tin n\u00e0o c\u1ea7n cung c\u1ea5p c\u1ee5 th\u1ec3 cho b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ads-cookies\/\">Google Ads Cookies \u2013 c\u00e1nh c\u1eeda \u0111ang kh\u00e9p l\u1ea1i cho marketer<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cookies-chrome-mieng-banh-het-han-trong-marketing\/\">Cookies Chrome: Mi\u1ebfng b\u00e1nh h\u1ebft h\u1ea1n trong marketing<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u1eef li\u1ec7u s\u1ebd \u0111i \u0111\u00e2u khi Cookies Chrome b\u1ecb x\u00f3a?<\/strong><\/h2>\n\n\n\n<p>V\u00e0o th\u00e1ng 1 n\u0103m 2020, Google \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch lo\u1ea1i b\u1ecf cookie c\u1ee7a b\u00ean th\u1ee9 ba trong t\u01b0\u01a1ng lai. H\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 m\u1edf ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 Internet. S\u1ef1 k\u1ebft th\u00fac c\u1ee7a nh\u1eefng cookie n\u00e0y h\u1ee9a h\u1eb9n m\u1ed9t k\u1ef7 nguy\u00ean v\u00e0ng c\u1ee7a Digital Marketing, n\u01a1i Internet tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>Tho\u1ea1t nh\u00ecn, b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u00fang h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/google-ads\/\"><strong>Google<\/strong><\/a> l\u00e0 t\u1ef1 nhi\u00ean. B\u1eb1ng c\u00e1ch c\u1ea5m cookie c\u1ee7a b\u00ean th\u1ee9 ba, Google \u0111\u00e3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa v\u00e0 gi\u00e0nh quy\u1ec1n l\u1ef1c so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00eam v\u00e0o \u0111\u00f3, Google c\u0169ng th\u1eaft ch\u1eb7t h\u01a1n n\u1eefa quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. V\u1ec1 c\u01a1 b\u1ea3n, c\u00f4ng ty \u0111ang v\u00f4 hi\u1ec7u h\u00f3a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. N\u1ec1n t\u1ea3ng s\u1ebd h\u1ea1n ch\u1ebf quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u c\u1eadp nh\u1eadt v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Vi\u1ec7c c\u1ea5m cookie s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1ecb \u1ea3nh h\u01b0\u1edfng nh\u01b0 nhau. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t th\u00f4ng qua c\u00e1c m\u00e1y ch\u1ee7 c\u1ee7a b\u00ean th\u1ee9 ba. V\u00ed d\u1ee5 nh\u01b0 Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a Google s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-gia-han-xoa-cookies\/\">Google th\u00f4ng b\u00e1o gia h\u1ea1n x\u00f3a b\u1ecf Cookies \u0111\u1ebfn 2023<\/a><\/li><\/ul>\n\n\n\n<p>Ng\u01b0\u1eddi trao \u0111\u1ed5i qu\u1ea3ng c\u00e1o, n\u1ec1n t\u1ea3ng b\u00ean c\u1ea7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 truy c\u1eadp d\u1eef li\u1ec7u cookie trong th\u1eddi gian th\u1ef1c. Sau \u0111\u00f3 h\u1ecd s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ed1 ti\u1ec1n ph\u1ea3i \u0111\u1eb7t gi\u00e1 th\u1ea7u cho qu\u1ea3ng c\u00e1o. N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 mong \u0111\u1ee3i eCPM c\u00f3 l\u1eadp tr\u00ecnh (doanh thu d\u1ef1 ki\u1ebfn \u200b\u200btr\u00ean m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb) c\u1ee7a h\u1ecd gi\u1ea3m xu\u1ed1ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y s\u1ebd d\u1eabn \u0111\u1ebfn doanh thu qu\u1ea3ng c\u00e1o gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 gi\u00e0nh l\u1ea1i doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd? D\u00f9 \u0111i\u1ec1u g\u00ec x\u1ea3y ra ti\u1ebfp theo, qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng nh\u01b0 hi\u1ec7n t\u1ea1i. Do \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd s\u1edbm bu\u1ed9c ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi cho ph\u00e9p ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ID t\u00edch h\u1ee3p kh\u00f4ng b\u1ec1n v\u1eefng trong th\u1eddi gian d\u00e0i<\/strong><\/h2>\n\n\n\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd c\u1ea7n ph\u1ea3i bi\u1ebft v\u1ec1 s\u1ef1 thay \u0111\u1ed5i l\u1edbn n\u00e0y trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 t\u00ecm c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 duy tr\u00ec doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. M\u1ed9t con \u0111\u01b0\u1eddng kh\u1ea3 thi cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 gi\u1ea3i ph\u00e1p ID h\u1ee3p nh\u1ea5t. Trong \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t theo c\u00e1ch \u1ea9n danh. H\u1ecd s\u1ebd t\u1ea1o m\u1ed9t ID c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng trong chu\u1ed7i cung \u1ee9ng. V\u00ed d\u1ee5: gi\u1ea3i ph\u00e1p \u201ckh\u00f4ng c\u00f3 cookie\u201d n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecba ch\u1ec9 email \u1ea9n danh \u0111\u1ec3 thay th\u1ebf d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y, <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>Google<\/strong><\/a> \u0111\u00e3 c\u00f4ng b\u1ed1 h\u00ecnh th\u1ee9c ID h\u1ee3p nh\u1ea5t. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a Google. T\u00ednh n\u0103ng n\u00e0y s\u1ebd th\u00f4ng qua m\u1ed9t m\u00e3 nh\u1eadn d\u1ea1ng do nh\u00e0 xu\u1ea5t b\u1ea3n cung c\u1ea5p (PPID). Nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u1edbi c\u00e1c nh\u00e0 th\u1ea7u b\u00ean ngo\u00e0i theo c\u00e1ch \u1ea9n danh. \u0110\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u01a1 s\u1edf trung gian c\u1ee7a Google \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0. Trong khi \u0111\u00f3 c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd kh\u00f4ng l\u00e0m c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o b\u1ecb xa l\u00e1nh. T\u1ea5t nhi\u00ean, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o bu\u1ed9c ph\u1ea3i chuy\u1ec3n giao d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t. V\u00ec v\u1eady Google m\u1ed9t l\u1ea7n n\u1eefa c\u00f3 r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u m\u00e0 Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t h\u00e0ng lo\u1ea1t th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c x\u00f3a d\u1eef li\u1ec7u Cookies tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a m\u00ecnh. V\u1eady Cookies tr\u00ean Google Chrome l\u00e0 g\u00ec? Vi\u1ec7c x\u00f3a Cookies s\u1ebd \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng? D\u1eef li\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111i \u0111\u00e2u khi Cookies bi\u1ebfn m\u1ea5t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[928],"tags":[392],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cookies Chrome l\u00e0 g\u00ec? D\u1eef li\u1ec7u s\u1ebd \u0111i \u0111\u00e2u khi Cookies bi\u1ebfn m\u1ea5t?<\/title>\n<meta name=\"description\" content=\"Google g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t h\u00e0ng lo\u1ea1t th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c x\u00f3a d\u1eef li\u1ec7u Cookies tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a m\u00ecnh. V\u1eady Cookies tr\u00ean Google Chrome l\u00e0 g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cookies-chrome-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookies Chrome l\u00e0 g\u00ec? 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