{"id":26629,"date":"2022-01-20T15:00:00","date_gmt":"2022-01-20T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=26629"},"modified":"2022-01-12T10:42:20","modified_gmt":"2022-01-12T03:42:20","slug":"google-ads-api","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-ads-api","title":{"rendered":"Google Ads API tung ra m\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt m\u1edbi"},"content":{"rendered":"\n

Google v\u1eeba th\u00f4ng b\u00e1o v\u1ec1 ng\u00e0y k\u1ebft th\u00fac c\u1ee7a AdWords API. V\u00ec v\u1eady t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google s\u1ebd ph\u1ea3i chuy\u1ec3n sang API Google Ads m\u1edbi n\u1ebfu h\u1ecd mu\u1ed1n ti\u1ebfp t\u1ee5c thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n\n\n\n

\"google<\/figure><\/div>\n\n\n\n

Google g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng AdWords API s\u1ebd kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 k\u1ec3 t\u1eeb ng\u00e0y 27\/4\/2022. K\u1ec3 t\u1eeb ng\u00e0y \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng API \u0111\u1ec3 truy xu\u1ea5t d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch Google Ads<\/strong><\/a> c\u1ee7a h\u1ecd s\u1ebd kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t ho\u1eb7c d\u1eef li\u1ec7u thi\u1ebft y\u1ebfu. \u0110\u1ec3 h\u1ecd c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh qu\u1ea3n l\u00fd phi\u00ean \u0111\u1ea5u gi\u00e1 ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n. <\/p>\n\n\n\n

Vi\u1ec7c lo\u1ea1i b\u1ecf n\u00e0y \u0111\u1eb7t ra m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 cho b\u1ea5t k\u1ef3 ai s\u1eed d\u1ee5ng t\u1eadp l\u1ec7nh t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean API c\u0169. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ch\u1ec9 ra c\u00e1ch chuy\u1ec3n sang API m\u1edbi v\u00e0 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ee7a n\u00f3.<\/p>\n\n\n\n

Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o s\u1ebd thay \u0111\u1ed5i?<\/strong><\/h2>\n\n\n\n

API c\u0169 s\u1ebd cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u1ef1a ch\u1ecdn gi\u1eefa m\u1ed9t s\u1ed1 lo\u1ea1i b\u00e1o c\u00e1o t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd. Do \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t tr\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c tr\u00ean m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3. Ng\u01b0\u1ee3c l\u1ea1i, API Google Ads<\/strong><\/a> m\u1edbi kh\u00f4ng cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o. M\u00e0 n\u00f3 s\u1ebd \u0111\u01b0a ra c\u00e1c t\u00e0i nguy\u00ean m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c. N\u1ebfu nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u chi\u1ebfn d\u1ecbch. L\u00fac n\u00e0y h\u1ecd n\u00ean truy v\u1ea5n c\u00e1c t\u00e0i nguy\u00ean chi\u1ebfn d\u1ecbch – ch\u1ee9 kh\u00f4ng ph\u1ea3i xem b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t v\u1ec1 ch\u00fang.<\/p>\n\n\n\n

Google Ads API m\u1edbi ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

AdWords API ban \u0111\u1ea7u s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef truy v\u1ea5n c\u1ee7a ri\u00eang n\u00f3. Ng\u00f4n ng\u1eef truy v\u1ea5n AdWords (AWQL) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy v\u1ea5n API. API m\u1edbi s\u1eed d\u1ee5ng giao di\u1ec7n l\u1eadp tr\u00ecnh hi\u1ec7n \u0111\u1ea1i d\u1ef1a tr\u00ean GAQL (Ng\u00f4n ng\u1eef truy v\u1ea5n c\u1ee7a Google Ads). Ng\u00f4n ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c y\u00eau c\u1ea7u, th\u00f4ng qua API Google Ads. C\u00e1c y\u00eau c\u1ea7u bao g\u1ed3m c\u00e1c t\u00e0i nguy\u00ean v\u00e0 c\u00e1c thu\u1ed9c t\u00ednh, ph\u00e2n \u0111o\u1ea1n v\u00e0 d\u1eef li\u1ec7u li\u00ean quan s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Google Ads. Trong th\u1ef1c t\u1ebf, do \u0111\u00f3, c\u1ea7n ph\u1ea3i vi\u1ebft l\u1ea1i c\u00e1c t\u1eadp l\u1ec7nh t\u1ef1 \u0111\u1ed9ng b\u1eb1ng ng\u00f4n ng\u1eef truy v\u1ea5n m\u1edbi \u0111\u1ec3 ch\u00fang ho\u1ea1t \u0111\u1ed9ng v\u1edbi API m\u1edbi.<\/p>\n\n\n\n

L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o y\u00eau c\u1ea7u cho API m\u1edbi?<\/strong><\/h2>\n\n\n\n

T\u1ea1o truy v\u1ea5n m\u1edbi s\u1ebd y\u00eau c\u1ea7u b\u1ea1n s\u1edf h\u1eefu chuy\u00ean m\u00f4n c\u1ee5 th\u1ec3. May m\u1eafn thay, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n hi\u1ec7n \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed9t s\u1ed1 t\u00e0i nguy\u00ean. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00e0i li\u1ec7u API Google Ads<\/strong><\/a> ch\u00ednh th\u1ee9c ho\u1eb7c c\u00f4ng c\u1ee5 Tr\u00ecnh t\u1ea1o truy v\u1ea5n m\u1edbi cho ph\u00e9p h\u1ecd nhanh ch\u00f3ng t\u1ea1o c\u00e1c truy v\u1ea5n m\u1edbi. <\/p>\n\n\n\n

C\u00e1ch t\u1ea1o m\u1ed9t truy v\u1ea5n ho\u00e0n to\u00e0n m\u1edbi b\u1eb1ng c\u00f4ng c\u1ee5 n\u00e0y:<\/strong><\/h3>\n\n\n\n
  1. Ch\u1ecdn t\u00ean t\u00e0i nguy\u00ean m\u00e0 b\u1ea1n mu\u1ed1n th\u0103m d\u00f2, ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebfn d\u1ecbch. Sau \u0111\u00f3, tr\u00ecnh t\u1ea1o truy v\u1ea5n s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng, ph\u00e2n \u0111o\u1ea1n v\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi t\u00e0i nguy\u00ean \u0111\u00f3.<\/li>
  2. B\u00e2y gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa c\u00e1c tab kh\u00e1c nhau \u1edf \u0111\u1ea7u bi\u1ec3u m\u1eabu. V\u00ed d\u1ee5 nh\u01b0: Ch\u1ecdn, \u1ede \u0111\u00e2u, Th\u1ee9 t\u1ef1 theo, Gi\u1edbi h\u1ea1n v\u00e0 Tham s\u1ed1.<\/li>
  3. M\u1edf tab mong mu\u1ed1n \u0111\u1ec3 hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c h\u1ed9p ki\u1ec3m. Ch\u1eb3ng h\u1ea1n nh\u01b0 Tr\u01b0\u1eddng t\u00e0i nguy\u00ean thu\u1ed9c t\u00ednh, Ph\u00e2n \u0111o\u1ea1n v\u00e0 Ch\u1ec9 s\u1ed1. H\u00e3y ch\u1ecdn m\u1ed9t h\u1ed9p \u0111\u1ec3 t\u1ea1o truy v\u1ea5n GAQL c\u1ee7a b\u1ea1n.<\/li><\/ol>\n\n\n\n

    V\u1edbi m\u1ed9t ch\u00fat kinh nghi\u1ec7m, b\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch ph\u00e2n \u0111o\u1ea1n t\u1ed1t h\u01a1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 l\u1ecdc ra c\u00e1c t\u00e0i nguy\u00ean kh\u00f4ng c\u1ea7n thi\u1ebft. Sau \u0111\u00f3 x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c tab ch\u1ecdn, \u1edf \u0111\u00e2u, s\u1eafp x\u1ebfp theo v\u00e0 gi\u1edbi h\u1ea1n. K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n s\u1ebd nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n

    \"google<\/figure><\/div>\n\n\n\n

    B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Tr\u00ecnh t\u1ea1o truy v\u1ea5n \u0111\u1ec3 nhanh ch\u00f3ng ki\u1ec3m tra c\u00fa ph\u00e1p v\u00e0 c\u1ea5u tr\u00fac. Tuy nhi\u00ean, b\u1ea1n s\u1ebd c\u1ea7n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Tr\u00ecnh x\u00e1c th\u1ef1c truy v\u1ea5n \u0111\u1ec3 ki\u1ec3m tra t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a truy v\u1ea5n. Gi\u1ea3 s\u1eed b\u1ea1n mu\u1ed1n x\u00e1c th\u1ef1c y\u00eau c\u1ea7u trong \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u1edf tr\u00ean. Sao ch\u00e9p n\u00f3 v\u00e0o khay nh\u1edb t\u1ea1m, m\u1edf Tr\u00ecnh x\u00e1c th\u1ef1c truy v\u1ea5n v\u00e0 d\u00e1n n\u00f3 v\u00e0o h\u1ed9p tho\u1ea1i. C\u00f4ng c\u1ee5 x\u00e1c nh\u1eadn s\u1ebd ch\u1ec9 ra cho b\u1ea1n nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 x\u1ea3y ra theo y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

    Xem th\u00eam:<\/strong><\/h4>\n\n\n\n