{"id":2705,"date":"2018-04-10T03:55:16","date_gmt":"2018-04-10T03:55:16","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=2705"},"modified":"2020-11-17T16:46:32","modified_gmt":"2020-11-17T09:46:32","slug":"ban-co-biet-co-tan-10-nguyen-nhan-chay-quang-cao-khong-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ban-co-biet-co-tan-10-nguyen-nhan-chay-quang-cao-khong-hieu-qua","title":{"rendered":"B\u1ea1n c\u00f3 bi\u1ebft, c\u00f3 \u0111\u1ebfn 10 nguy\u00ean nh\u00e2n ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"\n

Trong xu th\u1ebf ph\u00e1t tri\u1ec3n ng\u00e0y nay, vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u00e1c k\u00eanh \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 n\u1eefa. Nhi\u1ec1u doanh nghi\u1ec7p t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng t\u0103ng sale, t\u0103ng doanh thu nh\u01b0ng h\u1ea7u h\u1ebft \u0111\u1ec1u kh\u00f4ng hi\u1ec7u qu\u1ea3. V\u1eady \u0111\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u1ebfn nh\u1eefng nguy\u00ean nh\u00e2n ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/strong><\/p>\n\n\n\n

\"ch\u1ea1y<\/figure><\/div>\n\n\n\n

10 nguy\u00ean nh\u00e2n ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u1ea1y qu\u1ea3ng c\u00e1o<\/em> kh\u00f4ng hi\u1ec7u qu\u1ea3. Nh\u01b0: chi ph\u00ed cao, kh\u00f4ng c\u00f3 nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c, l\u01b0\u1ee3t like, kh\u00f4ng c\u00f3 \u0111\u01a1n h\u00e0ng,\u2026Trong b\u00e0i vi\u1ebft n\u00e0y, Adsplus xin chia s\u1ebb \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh. Khi\u1ebfn vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n th\u01b0\u1eddng g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n

1. Ch\u01b0a hi\u1ec3u s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m m\u00ecnh b\u00e1n<\/strong><\/span><\/h2>\n\n\n\n

D\u00f9 b\u1ea1n \u0111ang kinh doanh b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o, c\u00f3 ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong> tr\u00ean Facebook hay kh\u00f4ng? B\u1ea1n n\u00ean hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. C\u0169ng nh\u01b0 c\u00e1ch \u1ee9ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

2. N\u1ed9i dung ch\u01b0a \u0111\u00e1nh \u0111\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n\n\n\n

N\u1ed9i dung l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook. N\u1ebfu b\u1ea1n kh\u00f4ng vi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec b\u1ea1n s\u1ebd kh\u00f3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Khi l\u00e0m n\u1ed9i dung, b\u1ea1n ph\u1ea3i nh\u1edb ph\u1ea3i c\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung.<\/p>\n\n\n\n

B\u1ea1n ph\u1ea3i vi\u1ebft n\u1ed9i dung cho nh\u00f3m kh\u00e1ch h\u00e0ng l\u00e0m sao, khi h\u1ecd \u0111\u1ecdc v\u00e0o h\u1ecd th\u1ea5y nh\u01b0 b\u1ea1n \u0111ang n\u00f3i v\u1ec1 h\u1ecd. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap cho kh\u00e1ch c\u00f3 c\u1ea3m gi\u00e1c b\u1ea5t ng\u1edd, th\u1eafc m\u1eafc nh\u01b0 b\u1ea1n \u0111ang vi\u1ebft cho h\u1ecd. Ti\u1ebfp theo, h\u1ecd s\u1ebd th\u1ea5y \u0111\u1ed3ng c\u1ea3m, c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00e0 c\u00f3 th\u1ec3 s\u1ebd ngh\u0129 ngay \u0111\u1ebfn doanh nghi\u1ec7p b\u1ea1n khi c\u00f3 h\u00e0nh vi mua s\u1eafm.<\/p>\n\n\n\n

\"ch\u1ea1y<\/figure><\/div>\n\n\n\n

N\u1ed9i dung ch\u01b0a \u0111\u00e1nh \u0111\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/span><\/em><\/p>\n\n\n\n

3. K\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh ch\u01b0a chu\u1ea9n<\/strong><\/span><\/h2>\n\n\n\n

Qu\u1ea3ng c\u00e1o Facebook ch\u00fa tr\u1ecdng kh\u00e1 nhi\u1ec1u \u0111\u1ebfn k\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh. Doanh nghi\u1ec7p n\u00ean quan t\u00e2m c\u0169ng nh\u01b0 ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh sao cho chu\u1ea9n. \u0110\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n. T\u0103ng hi\u1ec7u qu\u1ea3 khi qu\u1ea3ng c\u00e1o Facebook h\u01a1n.<\/p>\n\n\n\n

4. Target kh\u00e1ch h\u00e0ng ch\u01b0a ch\u00ednh x\u00e1c<\/strong><\/span><\/h2>\n\n\n\n

Target kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 th\u1ee9 doanh nghi\u1ec7p quan t\u00e2m h\u00e0ng \u0111\u1ea7u trong b\u1ea5t k\u00ec l\u0129nh v\u1ef1c kinh doanh n\u00e0o. Mu\u1ed1n t\u00ecm \u0111\u01b0\u1ee3c s\u1edf th\u00edch kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 l\u1eadp b\u1ea3ng kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng hay c\u00f3 th\u1ec3 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd c\u1ea7n g\u00ec.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o Facebook Audience Insights \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt tr\u00ean page Adsplus nh\u00e9.<\/p>\n\n\n\n

5. Qu\u1ea3ng c\u00e1o b\u1ecb gi\u00e1n \u0111o\u1ea1n gi\u1eefa ch\u1eebng<\/strong><\/span><\/h2>\n\n\n\n

Vi\u1ec7c n\u00e0y l\u00e0 th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra, n\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 kinh nghi\u1ec7m, b\u1ea1n s\u1ebd th\u01b0\u1eddng m\u1eafc c\u00e1c sai l\u1ea7m nh\u01b0: t\u1eaft m\u1edf qu\u1ea3ng c\u00e1o Facebook li\u00ean t\u1ee5c. B\u1ea1n kh\u00f4ng n\u00ean th\u1ef1c hi\u1ec7n thao t\u00e1c n\u00e0y, v\u00ec qu\u1ea3ng c\u00e1o c\u1ea7n 1, 2 ng\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y t\u1ed1i \u01b0u. V\u00ec v\u1eady b\u1ea1n kh\u00f4ng n\u00ean t\u1eaft m\u1edf ads th\u01b0\u1eddng xuy\u00ean v\u00e0 ki\u1ec3m tra ti\u1ec1n trong th\u1ebb \u0111\u1ec3 qu\u1ea3ng c\u00e1o kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n\n\n\n

\"ch\u1ea1y<\/figure><\/div>\n\n\n\n

Qu\u1ea3ng c\u00e1o b\u1ecb gi\u00e1n \u0111o\u1ea1n gi\u1eefa ch\u1eebng<\/em><\/span><\/p>\n\n\n\n

6. Qu\u1ea3ng c\u00e1o Facebook c\u1ea7n ch\u1ecdn m\u00fai gi\u1edd h\u1ee3p l\u00fd<\/strong><\/span><\/h2>\n\n\n\n

M\u00fai gi\u1edd c\u1ee7a t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook, s\u1ebd quy\u1ebft \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u 1 ng\u00e0y m\u1edbi cho qu\u1ea3ng c\u00e1o. B\u1ea1n n\u00ean \u0111\u1ec3 m\u00fai gi\u1edd c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00ecnh \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook.<\/p>\n\n\n\n

7. Ch\u01b0a ch\u1ea1y nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o<\/strong><\/span><\/h2>\n\n\n\n

B\u1ea1n n\u00ean t\u1ea1o cho kh\u00e1ch h\u00e0ng th\u1ea5y nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi \u0111\u1ec3 h\u1ecd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau: nh\u01b0 tham gia mini game, like share b\u00e0i post ch\u1eb3ng h\u1ea1n.<\/p>\n\n\n\n

8. C\u00e1c ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra<\/strong><\/span><\/h2>\n\n\n\n

C\u00f3 m\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ea7n test khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook: n\u1ed9i dung v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, target customer.<\/p>\n\n\n\n

Khi test 1 y\u1ebfu t\u1ed1, b\u1ea1n n\u00ean gi\u1eef nguy\u00ean nh\u1eefng y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00f4ng b\u1eb1ng cho c\u00e1c ads set v\u1edbi nhau nh\u1eb1m mang l\u1ea1i k\u1ebft qu\u1ea3 kh\u1ea3 quan.<\/p>\n\n\n\n

\"ch\u1ea1y<\/figure><\/div>\n\n\n\n

C\u00f3 m\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ea7n test khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook: content, image, target customer…<\/span><\/em><\/p>\n\n\n\n

9. T\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o b\u1ecb kh\u00f3a v\u00e0 c\u00e1ch kh\u00e1ng c\u00e1o<\/strong><\/span><\/h2>\n\n\n\n

Kh\u00f4ng \u00edt l\u1ea7n b\u1ea1n s\u1ebd b\u1ecb kho\u00e1 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook khi \u0111ang th\u1ef1c h\u00e0nh ch\u1ea1y qu\u1ea3ng c\u00e1o. Vi\u1ec7c kho\u00e1 t\u00e0i kho\u1ea3n s\u1ebd l\u00e0m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1ea1y kh\u00f4ng hi\u1ec7u qu\u1ea3 n\u1eefa. B\u1ea1n n\u00ean trang b\u1ecb\u00a0nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 c\u00e1ch \u0111\u1ed1i ph\u00f3 khi b\u1ecb kho\u00e1 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

10. Remarketing tr\u00ean Facebook chuy\u00ean nghi\u1ec7p<\/span><\/strong><\/h2>\n\n\n\n

Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1eaft g\u1eb7p h\u1ecd s\u1ebd mua \u1edf nh\u1eefng l\u1ea7n sau \u0111\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn h\u1ecd kh\u00f4ng thanh to\u00e1n: c\u1ea7n suy ngh\u0129 th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m, h\u1ecfi \u00fd ki\u1ebfn ng\u01b0\u1eddi th\u00e2n,\u2026 Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i h\u1ecdc c\u00e1ch Remarketing tr\u00ean Facebook. \u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i kh\u00e1ch h\u00e0ng th\u00eam nhi\u1ec1u l\u1ea7n n\u1eefa, gia t\u0103ng t\u1ec9 l\u1ec7 mua h\u00e0ng.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 10 nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu Adsplus chia s\u1ebb v\u1edbi b\u1ea1n v\u1ec1 nguy\u00ean nh\u00e2n ch\u1ea1y qu\u1ea3ng c\u00e1o<\/a> tr\u00ean Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 kh\u1eafc ph\u1ee5c t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin c\u0169ng nh\u01b0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n

  • Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/strong><\/span><\/li>
  • Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/strong><\/span><\/li><\/ul>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Trong xu th\u1ebf ph\u00e1t tri\u1ec3n ng\u00e0y nay, vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u00e1c k\u00eanh \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 n\u1eefa. Nhi\u1ec1u doanh nghi\u1ec7p t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng t\u0103ng sale, t\u0103ng doanh thu nh\u01b0ng h\u1ea7u h\u1ebft \u0111\u1ec1u kh\u00f4ng hi\u1ec7u qu\u1ea3. V\u1eady \u0111\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n […]<\/p>\n","protected":false},"author":1,"featured_media":11442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yoast_head":"\nB\u1ea1n c\u00f3 bi\u1ebft, c\u00f3 t\u1eadn 10 nguy\u00ean nh\u00e2n ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/title>\n<meta name=\"description\" content=\"Ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p. Nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ebfn nh\u1eefng nguy\u00ean nh\u00e2n ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/ban-co-biet-co-tan-10-nguyen-nhan-chay-quang-cao-khong-hieu-qua\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea1n c\u00f3 bi\u1ebft, c\u00f3 t\u1eadn 10 nguy\u00ean nh\u00e2n ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3?\" \/>\n<meta property=\"og:description\" content=\"Ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p. 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