{"id":27077,"date":"2022-04-01T15:00:00","date_gmt":"2022-04-01T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=27077"},"modified":"2022-03-17T14:43:57","modified_gmt":"2022-03-17T07:43:57","slug":"cai-thien-muc-do-hop-tac-sale-va-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cai-thien-muc-do-hop-tac-sale-va-marketing","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u1ee3p t\u00e1c gi\u1eefa Sale v\u00e0 Marketing?"},"content":{"rendered":"\n<p>Trong nhi\u1ec1u n\u0103m, vi\u1ec7c t\u1ea1o s\u1ef1 li\u00ean k\u1ebft gi\u1eefa Sale v\u00e0 Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 mong mu\u1ed1n ch\u00ednh \u0111\u00e1ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n n\u00e2ng cao hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/sale-va-marketing-1.png\" alt=\"\" class=\"wp-image-27082\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/sale-va-marketing-1.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/sale-va-marketing-1-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c chuy\u00ean gia d\u1ef1 ki\u1ebfn nh\u1eefng \u0111i\u1ec1u s\u1ebd ti\u1ebfp t\u1ee5c x\u1ea3y ra v\u1edbi c\u00e1c doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t h\u1ecd c\u00f2n t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c B2B trong t\u01b0\u01a1ng lai. B\u00ean c\u1ea1nh \u0111\u00f3 h\u1ecd c\u00f2n t\u1eadp trung v\u00e0o t\u1ea1o ra s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng Sale v\u00e0 <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>Marketing<\/strong><\/a>. Theo b\u00e1o c\u00e1o t\u1eeb Convince &amp; Convert v\u00e0 Ascend2 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. H\u01a1n 2% c\u00e1c chuy\u00ean gia Sale v\u00e0 Marketing B2B cho bi\u1ebft nh\u00f3m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd. C\u00f9ng v\u1edbi \u0111\u00f3 h\u1ecd t\u1eadp trung v\u00e0o s\u1ef1 k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/phan-biet-marketing-va-sale\/\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1 b\u1ecf b\u1ee9c t\u01b0\u1eddng gi\u1eefa Marketing v\u00e0 Sale<\/a><\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t tin \u0111\u00e1ng kh\u00edch l\u1ec7. Tuy nhi\u00ean, c\u00f3 v\u1ebb nh\u01b0 s\u1ef1 li\u00ean k\u1ebft ho\u00e0n to\u00e0n v\u1eabn c\u00f2n \u1edf ph\u00eda tr\u01b0\u1edbc. Hi\u1ec7n t\u1ea1i ch\u1ec9 1\/3 (32%) c\u00e1c chuy\u00ean gia Marketing v\u00e0 Sale cho r\u1eb1ng c\u00e1c nh\u00f3m Sale v\u00e0 Marketing t\u1ea1i t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd ho\u00e0n to\u00e0n t\u00edch h\u1ee3p v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t \u0111\u1ed9i.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, c\u00e1c chuy\u00ean gia Sale v\u00e0 Marketing ngh\u0129 r\u1eb1ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 li\u00ean k\u1ebft? \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u00e1o c\u00e1o ti\u1ebft l\u1ed9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c y\u1ebfu t\u1ed1 s\u1ebd c\u1ea3i ti\u1ebfn m\u1ed1i quan h\u1ec7 c\u1ee7a 2 b\u00ean<\/strong><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u t\u1eeb Cu\u1ed9c kh\u1ea3o s\u00e1t CMO cho th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o Marketing c\u00f3 xu h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n h\u00e0ng h\u01a1n l\u00e0 trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh. Tuy nhi\u00ean, nh\u00f3m Sale v\u00e0 Marketing kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nhau v\u1ec1 n\u01a1i m\u00e0 s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c nh\u00f3m c\u1ea7n c\u1ea3i thi\u1ec7n nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi li\u00ean quan \u0111\u1ebfn vi\u1ec7c c\u1ea3i thi\u1ec7n <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Marketing<\/strong><\/a>. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd ph\u1ea3n h\u1ed3i gi\u1eefa c\u00e1c nh\u00f3m (32%), c\u00e1c cu\u1ed9c h\u1ecdp chung th\u01b0\u1eddng xuy\u00ean (29%). Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (25%). \u0110\u00e2y l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c h\u1ecd cho r\u1eb1ng c\u1ea7n c\u1ea3i thi\u1ec7n nh\u1ea5t khi n\u00f3i \u0111\u1ebfn h\u1ee3p t\u00e1c Sale v\u00e0 Marketing. M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u1ebfn vi\u1ec7c c\u1ea3i thi\u1ec7n b\u00e1n h\u00e0ng. H\u1ecd tin r\u1eb1ng c\u1ed9ng t\u00e1c c\u1ea7n c\u1ea3i thi\u1ec7n nhi\u1ec1u nh\u1ea5t trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 t\u00e0i kho\u1ea3n m\u1ee5c ti\u00eau (29%), l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung (28%) v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch (27%).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/ebook-tiktok-marketing\/\">Ebook TikTok Marketing: TikTok Shoppertainment Mega Sale Days<\/a><\/li><\/ul>\n\n\n\n<p>Ph\u1ea7n l\u1edbn, c\u00e1c Marketer v\u00e0 chuy\u00ean gia b\u00e1n h\u00e0ng \u0111\u1ed3ng \u00fd v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111ang ng\u0103n c\u1ea3n c\u00e1c nh\u00f3m c\u1ee7a h\u1ecd li\u00ean k\u1ebft v\u1edbi nhau. C\u1ea3 hai \u0111\u1ec1u n\u00f3i r\u1eb1ng thi\u1ebfu th\u1eddi gian, chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 ngu\u1ed3n l\u1ef1c \u0111ang c\u1ea3n tr\u1edf s\u1ef1 li\u00ean k\u1ebft. Tuy nhi\u00ean, c\u00e1c Marketer c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho r\u1eb1ng s\u1ef1 thi\u1ebfu h\u1ee3p t\u00e1c t\u1eeb c\u00e1c nh\u00f3m kh\u00e1c nh\u01b0 m\u1ed9t tr\u1edf ng\u1ea1i cho s\u1ef1 li\u00ean k\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"887\" height=\"400\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/image-145.png\" alt=\"sale v\u00e0 marketing\" class=\"wp-image-27079\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/image-145.png 887w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/image-145-300x135.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/image-145-768x346.png 768w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><figcaption>C\u00e1c y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa Sale v\u00e0 Marketing<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>H\u1ea7u h\u1ebft \u0111\u1ec1u chia s\u1ebb tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng<\/strong><\/h2>\n\n\n\n<p>Khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u m\u00f4 t\u1ea3 c\u00e1ch t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd qu\u1ea3n l\u00fd c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng. V\u1edbi t\u1ef7 l\u1ec7 l\u1edbn nh\u1ea5t (48%) cho r\u1eb1ng doanh s\u1ed1 Sale v\u00e0 Marketing l\u00e0 chia s\u1ebb tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y. <\/p>\n\n\n\n<p>Trong khi \u0111a s\u1ed1 c\u00e1c Marketer (49%) v\u00e0 chuy\u00ean gia b\u00e1n h\u00e0ng (48%) \u0111\u1ed3ng \u00fd r\u1eb1ng tr\u00e1ch nhi\u1ec7m \u0111\u01b0\u1ee3c chia s\u1ebb. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng n\u00f3i r\u1eb1ng c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a h\u1ecd chia s\u1ebb tr\u00e1ch nhi\u1ec7m. C\u00e1c Marketer (21%) c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng (12%). H\u1ecd \u0111\u00e3 n\u00f3i r\u1eb1ng vi\u1ec7c <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>Marketing<\/strong><\/a> s\u1ebd ch\u1ee7 y\u1ebfu qu\u1ea3n l\u00fd \u0111\u1ea7y \u0111\u1ee7 c\u00e1c s\u1ed1 li\u1ec7u th\u00e0nh c\u00f4ng. C\u00e1c ch\u1ec9 s\u1ed1 bao g\u1ed3m c\u1ea3 doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng (24%). C\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n c\u00e1c Marketing (10%) cho r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng ch\u1ee7 y\u1ebfu qu\u1ea3n l\u00fd \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>C\u00e1c B2B Marketer v\u00e0 c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng \u0111\u1ec1u t\u1ef1 tin v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a ch\u00ednh nh\u00f3m c\u1ee7a h\u1ecd. G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c chuy\u00ean gia Marketer v\u00e0 Saler \u0111\u1ec1u nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u1ed9i c\u1ee7a h\u1ecd \u00edt nh\u1ea5t c\u0169ng th\u00e0nh c\u00f4ng m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3. H\u01a1n n\u1eefa, ph\u1ea7n l\u1edbn c\u1ea3 b\u1ed9 ph\u1eadn Sale v\u00e0 Marketing \u0111\u1ec1u tin r\u1eb1ng nh\u00f3m kh\u00e1c \u00edt nh\u1ea5t c\u0169ng th\u00e0nh c\u00f4ng m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong nhi\u1ec1u n\u0103m, vi\u1ec7c t\u1ea1o s\u1ef1 li\u00ean k\u1ebft gi\u1eefa Sale v\u00e0 Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 mong mu\u1ed1n ch\u00ednh \u0111\u00e1ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n n\u00e2ng cao hi\u1ec7u su\u1ea5t. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c chuy\u00ean gia d\u1ef1 ki\u1ebfn nh\u1eefng \u0111i\u1ec1u s\u1ebd ti\u1ebfp t\u1ee5c x\u1ea3y ra v\u1edbi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[459,1108],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u00e0m sao \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u1ee3p t\u00e1c gi\u1eefa Sale v\u00e0 Marketing?<\/title>\n<meta name=\"description\" content=\"Trong nhi\u1ec1u n\u0103m, vi\u1ec7c t\u1ea1o s\u1ef1 li\u00ean k\u1ebft gi\u1eefa Sale v\u00e0 Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 mong mu\u1ed1n ch\u00ednh \u0111\u00e1ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p....\" \/>\n<meta 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