{"id":27129,"date":"2022-02-12T15:00:00","date_gmt":"2022-02-12T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=27129"},"modified":"2023-05-17T09:04:13","modified_gmt":"2023-05-17T02:04:13","slug":"su-khac-biet-giua-pr-va-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/su-khac-biet-giua-pr-va-marketing","title":{"rendered":"Nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t to l\u1edbn gi\u1eefa PR v\u00e0 Marketing m\u00e0 b\u1ea1n n\u00ean bi\u1ebft"},"content":{"rendered":"\n<p>Theo c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t CMO h\u00e0ng n\u0103m t\u1eeb Gartner, t\u1eeb 6-12% ng\u00e2n s\u00e1ch c\u00f4ng ty \u0111\u01b0\u1ee3c d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng Marketing. Trong ng\u00e2n s\u00e1ch Marketing, 5-10% d\u00e0nh cho quan h\u1ec7 c\u00f4ng ch\u00fang (PR). V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa PR v\u00e0 Marketing l\u00e0 g\u00ec?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pr-va-marketing.png\" alt=\"pr v\u00e0 marketing\" class=\"wp-image-27132\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pr-va-marketing.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pr-va-marketing-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Trong khi trong nh\u1eefng th\u1eadp k\u1ef7 tr\u01b0\u1edbc, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 chi r\u1ea5t nhi\u1ec1u ti\u1ec1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR truy\u1ec1n th\u1ed1ng. Do \u0111\u00f3, PR hi\u1ec7n \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf c\u1ee7a mi\u1ebfng b\u00e1nh Marketing b\u00e9o b\u1edf. S\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n \u0111\u1ed5i r\u1ed9ng r\u00e3i h\u01a1n \u0111\u1ed1i v\u1edbi Digital Marketing.<\/p>\n\n\n\n<p>V\u1eady \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa marketing v\u00e0 PR l\u00e0 g\u00ec?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PR l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3ng b\u00e1 v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a c\u00f4ng ty \u0111\u1ebfn c\u00f4ng ch\u00fang. C\u1ea3 qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ee5c ti\u00eau \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi. C\u00e1c chi\u1ebfn d\u1ecbch PR th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed.<\/li><li>Ph\u00e1t bi\u1ec3u cam k\u1ebft.<\/li><li>C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n video v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c.<\/li><li>Tham d\u1ef1 h\u1ed9i ngh\u1ecb v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/li><li>B\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o.<\/li><li>C\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li><\/ul>\n\n\n\n<p>PR lu\u00f4n h\u00ecnh th\u00e0nh theo m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp. PR th\u01b0\u1eddng x\u1ea3y ra khi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft, thay \u0111\u1ed5i l\u00e3nh \u0111\u1ea1o c\u00f4ng ty ho\u1eb7c k\u1ebft qu\u1ea3 kinh doanh m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1. PR c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3n l\u00fd danh ti\u1ebfng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ed1ng l\u1ea1i d\u01b0 lu\u1eadn ti\u00eau c\u1ef1c sau m\u1ed9t v\u1ee5 b\u00ea b\u1ed1i ho\u1eb7c th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Marketing l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ea1o n\u1ed9i dung v\u00e0 truy\u1ec1n th\u00f4ng k\u00eanh. V\u1edbi m\u1ee5c \u0111\u00edch l\u00e0 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c, nhu c\u1ea7u v\u00e0 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. C\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/youtube-marketing\/?utm_campaign=24H Money&amp;utm_source=24hmoney\"><strong>Marketing<\/strong><\/a> th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>N\u1ed9i dung nh\u01b0 blog, trang \u0111\u00edch, n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng, video, \u0111\u1ed3 h\u1ecda th\u00f4ng tin v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/li><li>Xu\u1ea5t b\u1ea3n v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh email, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 web.<\/li><li>T\u00e0i s\u1ea3n th\u1ebf ch\u1ea5p v\u1eadt ch\u1ea5t nh\u01b0 t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o, danh thi\u1ebfp v\u00e0 ph\u00f4ng n\u1ec1n tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i.<\/li><li>T\u00e0i s\u1ea3n th\u1ebf ch\u1ea5p h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng nh\u01b0 m\u1ed9t m\u00e1y nh\u1eafn tin, nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 h\u01b0\u1edbng d\u1eabn so s\u00e1nh.<\/li><li>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).<\/li><li>T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 tin nh\u1eafn nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li><\/ul>\n\n\n\n<p>Marketing \u0111a ch\u1ee9c n\u0103ng v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ea1o ra s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, nu\u00f4i d\u01b0\u1ee1ng tri\u1ec3n v\u1ecdng v\u00e0 kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Hay th\u1eadm ch\u00ed l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa PR v\u00e0 Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa PR v\u00e0 Marketing l\u00e0 kh\u00e1n gi\u1ea3.<\/strong><\/h3>\n\n\n\n<ul><li>PR t\u1eadp trung v\u00e0o c\u00f4ng ch\u00fang n\u00f3i chung. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec3u ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng Marketing c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ph\u00e2n kh\u00fac h\u01a1n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua c\u1ee5 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian ho\u1eb7c d\u1ef1a tr\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch.<\/li><li>PR t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c \u1edf t\u1ea5t c\u1ea3 c\u00e1c g\u00f3c c\u1ee7a x\u00e3 h\u1ed9i, t\u1eeb web \u0111\u1ebfn truy\u1ec1n mi\u1ec7ng. N\u00f3 th\u01b0\u1eddng \u00edt \u0111o l\u01b0\u1eddng h\u01a1n so v\u1edbi Marketing.<\/li><li>Tuy nhi\u00ean, truy\u1ec1n th\u00f4ng Marketing gi\u1ea3i quy\u1ebft m\u1ed9t \u0111i\u1ec3m \u0111au duy nh\u1ea5t c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00f9ng v\u1edbi \u0111\u00f3 hy v\u1ecdng r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. C\u00f3 c\u00e1c m\u1ee5c ti\u00eau, s\u1ed1 li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 kinh doanh h\u1eefu h\u00ecnh li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao PR v\u00e0 Marketing kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i gi\u1ed1ng nhau?<\/strong><\/h2>\n\n\n\n<p>C\u00e1c t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd c\u00f3 m\u1ed9t \u0111\u1ed9i nh\u00f3m PR \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o \u0111\u1ed9i ng\u0169 Marketing. C\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t nh\u00f3m c\u00e1c Marketer c\u1ed1t l\u00f5i \u0111\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u nhi\u1ec7m v\u1ee5. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 PR c\u0169ng nh\u01b0 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o, Digital Marketing, c\u00e1c s\u1ef1 ki\u1ec7n trong ng\u00e0nh&#8230;<\/p>\n\n\n\n<p>B\u1ea5t k\u1ec3 th\u00e0nh ph\u1ea7n trong nh\u00f3m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec. L\u00fac n\u00e0y c\u00e1c m\u1ee5c ti\u00eau PR v\u00e0 Marketing ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty. Cu\u1ed1i c\u00f9ng, c\u1ea3 hai l\u0129nh v\u1ef1c \u0111\u1ec1u s\u1ebd t\u00ecm c\u00e1ch:<\/p>\n\n\n\n<ul><li>N\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n.<\/li><li>Th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>\u0110\u00f2n b\u1ea9y ki\u1ebfm \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/li><\/ul>\n\n\n\n<p>Ngo\u00e0i ra, c\u00e1c chuy\u00ean gia PR c\u00f3 th\u1ec3 c\u00f3 m\u1eb7t \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ea5t ng\u1edd nh\u01b0:<\/p>\n\n\n\n<ul><li>Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng.<\/li><li>Quan h\u1ec7 truy\u1ec1n th\u00f4ng.<\/li><li>M\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/li><\/ul>\n\n\n\n<p>S\u1ef1 ph\u00e2n c\u00f4ng lao \u0111\u1ed9ng n\u00e0y gi\u1ea3i ph\u00f3ng c\u00e1c ngu\u1ed3n l\u1ef1c ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1eadp trung v\u00e0o truy\u1ec1n th\u00f4ng d\u00e0i h\u1ea1n, nh\u01b0:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/?utm_campaign=24H Money&amp;utm_source=24hmoney\"><strong>Content Marketing<\/strong><\/a>.<\/li><li>Influencer Marketing.<\/li><li>Email Marketing.<\/li><\/ul>\n\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng kh\u00e1c bi\u1ec7t c\u1ee7a ch\u00fang. PR v\u00e0 marketing v\u1eabn t\u1ed3n t\u1ea1i trong m\u1ed1i quan h\u1ec7 \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/social-media-analytics\/\">Social Media Analytics \u2013 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t marketing<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/hashtag-ngay-le\/\">C\u00e1c Hashtag ng\u00e0y l\u1ec5 trong chi\u1ebfn d\u1ecbch Content Marketing 2022<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng Marketing v\u00e0 PR trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>Th\u00e0nh c\u00f4ng c\u1ee7a PR l\u00e0 th\u00e0nh c\u00f4ng v\u1ec1 Marketing v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 PR m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf tr\u00ean, c\u00e1ch b\u1ea1n x\u00e1c \u0111\u1ecbnh cho m\u1ed7i ho\u1ea1t \u0111\u1ed9ng PR ho\u1eb7c Marketing l\u00e0 r\u1ea5t quan tr\u1ecdng. Ch\u1eb3ng h\u1ea1n, khi ngh\u0129 m\u1ed9t c\u00e1ch m\u01a1 h\u1ed3 v\u1ec1 m\u1ed9t website \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt l\u00e0 \u201c\u0111\u1ee7 t\u1ed1t\u201d th\u00ec b\u00e1o ch\u00ed \u0111\u00e3 b\u1ecf qua v\u1ea5n \u0111\u1ec1. Ho\u1eb7c, vi\u1ec7c xu\u1ea5t b\u1ea3n m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ecbnh k\u1ef3 h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 \u201c\u0111\u1ee7 n\u1ed9i dung\u201d.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u00edch c\u1ef1c, nh\u1ecbp \u0111\u1ed9 v\u00e0 \u00e2m l\u01b0\u1ee3ng l\u00e0 c\u1ea7n thi\u1ebft tr\u00ean c\u1ea3 hai l\u0129nh v\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea3 PR v\u00e0 Marketing \u0111\u1ec1u nh\u1eb1m truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p theo nhi\u1ec1u c\u00e1ch nh\u1ea5t c\u00f3 th\u1ec3. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Theo c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t CMO h\u00e0ng n\u0103m t\u1eeb Gartner, t\u1eeb 6-12% ng\u00e2n s\u00e1ch c\u00f4ng ty \u0111\u01b0\u1ee3c d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng Marketing. Trong ng\u00e2n s\u00e1ch Marketing, 5-10% d\u00e0nh cho quan h\u1ec7 c\u00f4ng ch\u00fang (PR). V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa PR v\u00e0 Marketing l\u00e0 g\u00ec? Trong khi trong nh\u1eefng th\u1eadp k\u1ef7 tr\u01b0\u1edbc, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[459,1109],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t to l\u1edbn gi\u1eefa PR v\u00e0 Marketing m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/title>\n<meta name=\"description\" content=\"PR v\u00e0 Marketing l\u00e0 g\u00ec? Li\u1ec7u hai thu\u1eadt ng\u1eef n\u00e0y gi\u1ed1ng nhau hay kh\u00e1c nhau. 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