{"id":27168,"date":"2022-01-28T11:17:44","date_gmt":"2022-01-28T04:17:44","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=27168"},"modified":"2022-01-28T11:28:43","modified_gmt":"2022-01-28T04:28:43","slug":"google-topic-api","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-topic-api","title":{"rendered":"Google Topic API \u0111\u01b0\u1ee3c \u01b0u \u00e1i sau khi Cookies b\u1ecb x\u00f3a b\u1ecf"},"content":{"rendered":"\n<p>Sau khi Google th\u00f4ng b\u00e1o s\u1ebd x\u00f3a b\u1ecf Cookies trong t\u01b0\u01a1ng lai g\u1ea7n. C\u00e1c Marketer \u0111\u00e3 lu\u00f4n t\u00ecm ra c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 thay th\u1ebf cho Cookies. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y Google \u0111\u00e3 gi\u1edbi thi\u1ec7u FLoC nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a Marketer. Th\u00ec gi\u1edd \u0111\u00e2y, Google c\u0169ng \u0111\u00e3 ra m\u1eaft Topic API v\u1edbi hy v\u1ecdng s\u1ebd l\u1ea5y l\u1ea1i \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh ban \u0111\u1ea7u c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/google-topic-api.png\" alt=\"google topic api\" class=\"wp-image-27170\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/google-topic-api.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/01\/google-topic-api-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Cu\u1ed1i th\u00e1ng 1\/2022, Google \u0111\u00e3 c\u00f4ng b\u1ed1 API Topic. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t nh\u1eb1m thay th\u1ebf cookie c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m c\u1ee7a n\u00f3, \u0111\u1ec1 xu\u1ea5t Federated Learning of Cohorts (FLoC) hi\u1ec7n \u0111\u00e3 l\u1ed7i th\u1eddi. <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google<\/strong><\/a> \u0111\u00e3 \u0111\u1ecbnh v\u1ecb Topic API m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p h\u01a1n n\u1eefa cho nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c cho l\u00e0 r\u1ea5t \u0111\u1ec1 cao quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n bao gi\u1edd h\u1ebft. Do \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i theo d\u00f5i t\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd th\u1ef1c s\u1ef1 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd Google \u0111\u00e3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t m\u1edbi nh\u1ea5t c\u1ee7a ri\u00eang m\u00ecnh. Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia v\u1eabn \u0111ang \u0111\u00e1nh gi\u00e1 n\u00f3 d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh c\u1ee7a cookie v\u00e0 FLoC c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Topic API l\u00e0 l\u1ef1a ch\u1ecdn th\u1ef1c t\u1ebf h\u01a1n FLoC<\/strong><\/h2>\n\n\n\n<p>Aaron Levy, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n t\u1ea1i Tinuiti, cho bi\u1ebft. &#8220;C\u00e1c Topic API d\u01b0\u1eddng nh\u01b0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn \u0111\u1ed1i v\u1edbi h\u1ec7 sinh th\u00e1i r\u1ed9ng l\u1edbn h\u01a1n khi ch\u00fang gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ed1 lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a FLoC&#8221;. &#8220;Th\u1eadt k\u1ef3 l\u1ea1 khi g\u1ecdi \u0111\u00e2y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, t\u00f4i cho r\u1eb1ng b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u1edfi ch\u1ea1y v\u1edbi kh\u1ea3 n\u0103ng \u1ed5n \u0111\u1ecbnh cao h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng th\u1eafng h\u00e0ng lo\u1ea1t \u00edt h\u01a1n.\u201d<\/p>\n\n\n\n<p>Search Engine Land d\u01b0\u1eddng nh\u01b0 c\u0169ng \u0111\u1ed3ng t\u00ecnh v\u1edbi quan \u0111i\u1ec3m n\u00e0y. &#8220;Topic API c\u00f3 v\u1ebb nh\u01b0 ch\u00fang n\u00ean \u00edt nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n h\u01a1n. \u0110\u00f3 s\u1ebd l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng cho quy\u1ec1n ri\u00eang t\u01b0.&#8221; Julie Friedman Bacchini, ch\u1ee7 t\u1ecbch c\u1ee7a Neptune Moon v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a PPCChat. Brad Geddes, \u0111\u1ed3ng s\u00e1ng l\u1eadp t\u1ea1i AdAlysis, cho bi\u1ebft. &#8220;M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u1eabn cho r\u1eb1ng n\u00f3 b\u1ecb theo d\u00f5i qu\u00e1 nhi\u1ec1u. Tuy nhi\u00ean, n\u00f3 c\u00f3 v\u1ebb ri\u00eang t\u01b0 h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec hi\u1ec7n c\u00f3 ng\u00e0y nay.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ads-api\/\">Google Ads API tung ra m\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt m\u1edbi<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/tiktok-chuan-bi-cong-bo-tiktok-api-cretor-marketplace\/\">TikTok chu\u1ea9n b\u1ecb c\u00f4ng b\u1ed1 TikTok Api Creator Marketplace<\/a><\/li><\/ul>\n\n\n\n<p>Nh\u1eefng l\u1eddi h\u00f9ng bi\u1ec7n c\u1ee7a Google xung quanh FLoC \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 n\u00f3i chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 nh\u1eefng n\u1ed7 l\u1ef1c b\u1ea3o m\u1eadt c\u1ee7a n\u00f3. Th\u1eadm ch\u00ed ngay c\u1ea3 khi nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c trong ng\u00e0nh \u0111ang n\u00eau b\u1eadt c\u00e1c l\u1ed7 h\u1ed5ng ti\u1ec1m \u1ea9n. V\u1edbi API Topics, c\u00f3 v\u1ebb nh\u01b0 c\u00f4ng ty \u0111\u00e3 l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 c\u1ea3i ti\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n\n\n\n<p>Christine Zirnheld, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Cypress North cho bi\u1ebft. &#8220;T\u00f4i th\u00edch r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng Chrome s\u1ebd c\u00f3 th\u1ec3 xem c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 x\u00f3a ch\u00fang n\u1ebfu h\u1ecd mu\u1ed1n. M\u1eb7c d\u00f9 t\u00ednh n\u0103ng n\u00e0y c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, c\u00e1c t\u00f9y ch\u1ecdn cho ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap xoa d\u1ecbu nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m t\u0103ng c\u01a1 h\u1ed9i \u0111\u1ec3 cu\u1ed1i c\u00f9ng <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\"><strong>Google<\/strong><\/a> c\u00f3 th\u1ec3 ra m\u1eaft Topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ch\u1ee7 \u0111\u1ec1 \u0111a d\u1ea1ng v\u00e0 c\u00e1c r\u00e0o c\u1ea3n ti\u1ec1m \u1ea9n kh\u00e1c \u0111\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n<p>Theo trang GitHub, thi\u1ebft k\u1ebf ban \u0111\u1ea7u c\u1ee7a Topic API bao g\u1ed3m kho\u1ea3ng 350 ch\u1ee7 \u0111\u1ec1. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o lo ng\u1ea1i r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng n\u00e0y s\u1ebd kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 cung c\u1ea5p nh\u1eafm m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Ashwin Balakrishnan, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb c\u1ee7a Optmyzr cho bi\u1ebft nh\u1eadn \u0111\u1ecbnh c\u1ee7a m\u00ecnh. &#8220;Danh s\u00e1ch ch\u1ee7 \u0111\u1ec1 quan t\u00e2m hi\u1ec7n t\u1ea1i c\u1ee7a Google kh\u00f4ng cung c\u1ea5p m\u1ee9c \u0111\u1ed9 s\u1eafc th\u00e1i. M\u00e0 h\u1ea7u h\u1ebft c\u00e1c Marketer l\u00fac n\u00e0y c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n xem qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. N\u1ebfu Topic API th\u00e0nh c\u00f4ng, Google c\u1ea7n cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn chi ti\u1ebft h\u01a1n.&#8221;<\/p>\n\n\n\n<p>\u201cC\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o (\u00edt nh\u1ea5t l\u00e0 b\u00e2y gi\u1edd) s\u1ebd c\u00f3 \u00edt m\u1ed1i quan t\u00e2m \u0111\u1ec3 th\u1ef1c s\u1ef1 nh\u1eafm m\u1ee5c ti\u00eau. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n th\u01b0\u1eddng kh\u00f4ng d\u1eabn \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n&#8221; Zirnheld n\u00f3i. &#8220;S\u1edf th\u00edch v\u1ec1 \u00f4 t\u00f4 kh\u00f4ng cho t\u00f4i bi\u1ebft ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 quan t\u00e2m \u0111\u00f3 l\u00e0 xe sang, xe cho thu\u00ea, xe m\u1edbi, xe c\u0169, xe SUV&#8230;&#8221; Geddes n\u00f3i th\u00eam. &#8220;\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 s\u1ebd c\u00f3 nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o \u00edt \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n.&#8221; L\u01b0u \u00fd r\u1eb1ng t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, v\u1eabn c\u00f2n qu\u00e1 kh\u00f3 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n Topic s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>\u0110\u1ec3 tham kh\u1ea3o, Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng IAB ch\u1ee9a kho\u1ea3ng 1.500 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng. &#8220;M\u1ed9t trong nh\u1eefng th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf M\u1ef9 l\u00e0 C\u00e0 ph\u00ea.&#8221; Ph\u00e2n lo\u1ea1i IAB c\u00f3 &#8216;C\u00e0 ph\u00ea,&#8217; &#8216;C\u00e0 ph\u00ea &amp; Tr\u00e0,&#8217; &#8216;M\u00e1y l\u00e0m kem c\u00e0 ph\u00ea&#8217;, &#8216;B\u1ed9 l\u1ecdc c\u00e0 ph\u00ea&#8217; v\u00e0 &#8216;Tr\u00e0 \/ c\u00e0 ph\u00ea &#8211; \u0110\u1ed3 u\u1ed1ng s\u1eb5n. &#8220;Ch\u1ee7 \u0111\u1ec1 g\u1ea7n nh\u1ea5t m\u00e0 Google c\u00f3 hi\u1ec7n t\u1ea1i l\u00e0 \u0111\u01b0a v\u00e0o nh\u00f3m &#8220;\u0110\u1ed3 \u0103n v\u00e0 \u0110\u1ed3 u\u1ed1ng.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/api-chay-chuyen-doi-quang-cao-facebook\/\">API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook: B\u00ed m\u1eadt m\u00e0 Marketer c\u1ea7n bi\u1ebft<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/facebook-ra-mat-messenger-api-cho-instagram\/\">Facebook ra m\u1eaft Messenger API cho Instagram<\/a><\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf trong \u0111\u1ec1 xu\u1ea5t ban \u0111\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. Tuy nhi\u00ean, Google c\u00f3 th\u1ec3 \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y. &#8220;\u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u; ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec1u n\u00e0y \u0111i v\u00e0o h\u00e0ng ngh\u00ecn ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau trong nhi\u1ec1u n\u0103m.&#8221; Ben Galbraith, gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m Chrome cho bi\u1ebft.<\/p>\n\n\n\n<p>Ngo\u00e0i c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb h\u1ea1n ch\u1ebf. &#8220;Khung th\u1eddi gian gi\u1edbi h\u1ea1n c\u00f3 th\u1ec3 g\u00e2y lo ng\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. L\u00fd do l\u00e0 v\u00ec h\u1ecd \u0111\u00e3 quen v\u1edbi vi\u1ec7c \u0111\u01b0a kh\u00e1n gi\u1ea3 v\u00e0o li\u00ean t\u1ee5c h\u01a1n m\u1ed9t \u0111\u1ebfn ba tu\u1ea7n.&#8221; Tuy nhi\u00ean, vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau d\u1ef1a v\u00e0o s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u1eabn kh\u00f4ng ch\u1eafc ch\u1eafn. Do \u0111\u00f3, c\u00e1c chuy\u00ean gia mong mu\u1ed1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00f4ng c\u1ee5 mang t\u00ednh b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n<p>Theo trang GitHub, c\u00f3 5% kh\u1ea3 n\u0103ng m\u1ed9t ch\u1ee7 \u0111\u1ec1 ng\u1eabu nhi\u00ean \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i ch\u1ee7 \u0111\u1ec1 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean t\u1ed1i thi\u1ec3u. &#8220;M\u1eb7c d\u00f9 t\u00f4i hi\u1ec3u r\u1eb1ng \u0111i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o t\u00ednh \u1ea9n danh. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng internet. Tuy nhi\u00ean, \u0111\u00e2y r\u00f5 r\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u t\u1ed1t cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.&#8221; Zirnheld n\u00f3i th\u00eam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chrome c\u00f3 th\u1ec3 l\u00e0 tr\u00ecnh duy\u1ec7t duy nh\u1ea5t \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn<\/strong><\/h2>\n\n\n\n<p>Steve Hammer, ch\u1ee7 t\u1ecbch v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp t\u1ea1i RankHammer cho bi\u1ebft. &#8220;Chrome v\u1eabn l\u00e0 \u00f4ng l\u1edbn trong cu\u1ed9c chi\u1ebfn tr\u00ecnh duy\u1ec7t. &#8220;T\u00f4i ngh\u0129 Edge s\u1ebd quan tr\u1ecdng khi nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Windows 11 h\u01a1n. Tuy nhi\u00ean, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u duy nh\u1ea5t t\u00f4i lo l\u1eafng cho kh\u00e1ch h\u00e0ng.&#8221;<\/p>\n\n\n\n<p>Levy n\u00f3i: &#8220;M\u1eb7c d\u00f9 th\u1ecb ph\u1ea7n c\u1ee7a Chrome \u0111ang gi\u1ea3m, nh\u01b0ng t\u00f4i kh\u00f4ng d\u1ef1 \u0111o\u00e1n \u0111i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a ch\u00fang t\u00f4i. &#8220;Thay v\u00e0o \u0111\u00f3, t\u1ea5t c\u1ea3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ed9ng l\u1edbn h\u01a1n l\u00e0 coi d\u1eef li\u1ec7u l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng.&#8221;<\/p>\n\n\n\n<p>\u201cN\u1ebfu n\u00f3 b\u1ecb gi\u1edbi h\u1ea1n \u1edf Chrome. Ch\u00fang t\u00f4i s\u1ebd xem \u0111i\u1ec1u \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng iPhone nh\u01b0 th\u1ebf n\u00e0o.&#8221; Geddes n\u00f3i v\u00e0 \u00f4ng c\u0169ng l\u01b0u \u00fd nhi\u1ec1u \u0111i\u1ec1u quan tr\u1ecdng. &#8220;Vi\u1ec7c thi\u1ebfu h\u1ed7 tr\u1ee3 nhi\u1ec1u tr\u00ecnh duy\u1ec7t l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng lo ng\u1ea1i. Tuy nhi\u00ean, n\u00f3 s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea5t k\u1ef3 ai n\u1ebfu h\u1ecd \u0111ang tr\u1edf n\u00ean t\u1ed1t l\u1ee3i nhu\u1eadn t\u1eeb ng\u00e2n s\u00e1ch Marketing c\u1ee7a h\u1ecd.&#8221;<\/p>\n\n\n\n<p>N\u1ebfu Chrome kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ee7 th\u1ecb tr\u01b0\u1eddng tr\u00ecnh duy\u1ec7t. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 cho ph\u00e9p <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>Google<\/strong><\/a> ti\u1ebfp t\u1ee5c v\u1edbi Topic API m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111i \u0111\u1ebfn b\u00e0n th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. S\u1ef1 \u0111\u1ed9c l\u1eadp \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty b\u00e1m s\u00e1t d\u00f2ng th\u1eddi gian c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bli\u00ean quan d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong Chrome v\u00e0o kho\u1ea3ng qu\u00fd 4\/2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Topic c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t c\u1ea3i ti\u1ebfn so v\u1edbi FLoC kh\u00f4ng?<\/strong><\/h2>\n\n\n\n<p>Nh\u01b0 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c thay th\u1ebf cookie ti\u1ec1m n\u0103ng c\u1ee7a b\u00ean th\u1ee9 ba. Topic ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1eeb quan \u0111i\u1ec3m quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 quan \u0111i\u1ec3m c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o. &#8220;FLoC \u0111\u00e3 n\u00eau l\u00ean nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. B\u00ean c\u1ea1nh \u0111\u00f3, Topic c\u00f3 v\u1ebb th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi quy\u1ec1n ri\u00eang t\u01b0. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f4ng c\u1ee5 c\u0169ng c\u1ed1 g\u1eafng cung c\u1ea5p nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t v\u00e0 minh b\u1ea1ch h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng internet.&#8221; Do \u0111\u00f3, Topic c\u00f3 v\u1ebb \u0111\u01b0\u1ee3c \u01b0u \u00e1i h\u01a1n FLoC.<\/p>\n\n\n\n<p>&#8220;Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 \u00edt ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i.&#8221; c\u00f4 l\u01b0u \u00fd. \u201cCh\u00fang t\u00f4i c\u00f3 th\u1ec3 ph\u1ea3i s\u00e1ng t\u1ea1o h\u01a1n v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu \u0111\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh m\u00e0 Chrome \u0111ang th\u1ef1c hi\u1ec7n\u201d.<\/p>\n\n\n\n<p>Levy cho bi\u1ebft: \u201c\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, t\u00f4i cho r\u1eb1ng Topic s\u1ebd h\u1ea1n ch\u1ebf h\u01a1n v\u1edbi \u00edt t\u00f9y ch\u1ecdn h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c th\u1ea5p h\u01a1n nh\u1eefng g\u00ec ch\u00fang t\u00f4i mong \u0111\u1ee3i t\u1eeb FLoC. \u0110i\u1ec1u \u0111\u00f3 th\u1eadt kh\u00f3 ch\u1ecbu, nh\u01b0ng c\u0169ng \u0111\u00e1ng kh\u00edch l\u1ec7. Do \u0111\u00f3, Google \u0111ang c\u1ed1 g\u1eafng \u0111\u01b0a ra m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cu\u1ed1i c\u00f9ng, cookie c\u1ee7a b\u00ean th\u1ee9 ba s\u1ebd kh\u00f4ng c\u00f2n n\u1eefa<\/strong><\/h2>\n\n\n\n<p>C\u00e1c Marketer ph\u1ea7n l\u1edbn \u0111\u00e3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ng\u1eebng s\u1eed d\u1ee5ng cookie c\u1ee7a b\u00ean th\u1ee9 ba. Do \u0111\u00f3, bu\u1ed9c ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng c\u1ea7n c\u00f3 nhi\u1ec1u bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, &#8220;B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c bi\u1ec7t v\u1edbi cookie \u0111\u1ec1u s\u1ebd gi\u1ed1ng nh\u01b0 m\u1ed9t b\u01b0\u1edbc \u0111i xu\u1ed1ng trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau, t\u00f4i ngh\u0129 v\u1eady.&#8221; Bacchini n\u00f3i. &#8220;Ch\u00fang t\u00f4i s\u1ebd ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh suy ngh\u0129 c\u1ee7a m\u00ecnh v\u1ec1 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a &#8216;nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c&#8217;. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 lo\u1ea1i b\u1ecf c\u1ea3m gi\u00e1c nh\u1eafm m\u1ee5c ti\u00eau m\u1ea1nh m\u1ebd ho\u1eb7c ch\u00ednh x\u00e1c. Nh\u1eefng c\u1ea3m gi\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 \u0111\u00e3 c\u00f3 cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cookies-chrome-la-gi\/\">Cookies Chrome l\u00e0 g\u00ec? D\u1eef li\u1ec7u s\u1ebd \u0111i \u0111\u00e2u khi Cookies bi\u1ebfn m\u1ea5t?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-gia-han-xoa-cookies\/\">Google th\u00f4ng b\u00e1o gia h\u1ea1n x\u00f3a b\u1ecf Cookies \u0111\u1ebfn 2023<\/a><\/li><\/ul>\n\n\n\n<p>B\u1ea5t ch\u1ea5p nh\u1eefng \u0111i\u1ec1u kh\u00f4ng ch\u1eafc ch\u1eafn \u0111ang x\u1ea3y ra \u0111\u1ed1i v\u1edbi <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/google-ads\/\"><strong>Google<\/strong><\/a> Topic API. Hi\u1ec7n t\u1ea1i, v\u1eabn c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 chu\u1ea9n b\u1ecb cho kh\u00e1ch h\u00e0ng ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho s\u1ef1 thay \u0111\u1ed5i. N\u1ebfu b\u1ea1n \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd v\u1ec1 FLoC, ph\u1ea7n l\u1edbn h\u01b0\u1edbng d\u1eabn \u0111\u00f3 v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng:<\/p>\n\n\n\n<ul><li><strong>Thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n.<\/strong> Vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t c\u1ee7a ri\u00eang b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n t\u1ea3i danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n Marketing tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 ho\u1eb7c t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1.<\/li><li><strong>Th\u00f4ng b\u00e1o nh\u1eefng thay \u0111\u1ed5i cho c\u00e1c b\u00ean li\u00ean quan.<\/strong> Ti\u00eau chu\u1ea9n \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau trong t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n s\u1eafp thay \u0111\u1ed5i. V\u00ec v\u1eady c\u00e1c b\u00ean li\u00ean quan c\u0169ng s\u1ebd ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p.<\/li><li><strong>Lu\u00f4n c\u1eadp nh\u1eadt v\u1edbi Topic API.<\/strong> Google c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ch\u1ec9nh s\u1eeda \u0111\u1ed1i v\u1edbi Topic API khi c\u00f3 k\u1ebft qu\u1ea3 t\u1eeb b\u1ea3n d\u00f9ng th\u1eed d\u00e0nh cho nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3. Khi \u0111\u1ec1 xu\u1ea5t thay \u0111\u1ed5i, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sau khi Google th\u00f4ng b\u00e1o s\u1ebd x\u00f3a b\u1ecf Cookies trong t\u01b0\u01a1ng lai g\u1ea7n. C\u00e1c Marketer \u0111\u00e3 lu\u00f4n t\u00ecm ra c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 thay th\u1ebf cho Cookies. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y Google \u0111\u00e3 gi\u1edbi thi\u1ec7u FLoC nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a Marketer. Th\u00ec gi\u1edd \u0111\u00e2y, Google c\u0169ng \u0111\u00e3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[928],"tags":[392,1110],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Topic API \u0111\u01b0\u1ee3c \u01b0u \u00e1i sau khi Cookies b\u1ecb x\u00f3a b\u1ecf<\/title>\n<meta name=\"description\" content=\"N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y Google \u0111\u00e3 gi\u1edbi thi\u1ec7u FLoC nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a Marketer. 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