{"id":27230,"date":"2022-03-27T10:00:00","date_gmt":"2022-03-27T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=27230"},"modified":"2022-03-15T09:52:56","modified_gmt":"2022-03-15T02:52:56","slug":"chien-luoc-pepsi-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing","title":{"rendered":"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n<p>Pepsi &#8211; \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh. V\u1eady ch\u00fang ta h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pepsi-marketing.png\" alt=\"pepsi marketing\" class=\"wp-image-27236\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pepsi-marketing.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pepsi-marketing-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Ta n\u00ean c\u00f3 c\u00e1i nh\u00ecn r\u1ed9ng h\u01a1n nhi\u1ec1u v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi. M\u1eb7c d\u00f9 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Tuy nhi\u00ean, Pepsi lu\u00f4n \u0111\u00f3ng vai tr\u00f2 \u0111\u1ee9ng th\u1ee9 hai sau Coca-Cola tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u00e3ng c\u1ea7n t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n v\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>PepsiCo b\u01b0\u1edbc sang tu\u1ed5i 55 v\u00e0o n\u0103m 2020 v\u00e0 \u0111\u00e3 \u0111\u01b0a ra nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 Marketing, t\u1ed1t v\u00e0 x\u1ea5u, trong nh\u1eefng n\u0103m qua. H\u00e3y c\u00f9ng xem x\u00e9t 4 \u0111i\u1ec3m r\u00fat ra t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m m\u00e0 h\u1ecd c\u00f3 th\u1ec3 r\u00fat ra cho ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Duy tr\u00ec ch\u00e1nh ni\u1ec7m<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft, v\u00e0o n\u0103m 2017, trong b\u1ed1i c\u1ea3nh b\u1ea5t \u1ed5n x\u00e3 h\u1ed9i v\u00e0 phong tr\u00e0o Black Lives Matter. Pepsi \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh c\u1ed1 g\u1eafng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng n\u00e0y th\u00f4ng qua m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o mang t\u00ednh th\u1eddi \u0111i\u1ec3m. Tuy nhi\u00ean, vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch c\u00f2n l\u1ea1i r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u mong mu\u1ed1n.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/case-study-nganh\/marketing-fb-case-study-nganh\/\"><strong>Pepsi<\/strong><\/a> cu\u1ed1i c\u00f9ng \u0111\u00e3 ph\u00e1t h\u00e0nh c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Kendall Jenner. C\u00f4 l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1eabu \u0111\u1ed3ng th\u1eddi c\u00f2n l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a gia t\u1ed9c Kardashian. Trong \u0111\u00f3, Jenner \u0111i v\u1ec1 ph\u00eda tr\u01b0\u1edbc t\u1eeb d\u00f2ng ng\u01b0\u1eddi bi\u1ec3u t\u00ecnh c\u1ed5 v\u0169 \u0111\u1ec3 \u0111\u01b0a m\u1ed9t lon Pepsi cho m\u1ed9t c\u1ea3nh s\u00e1t. Vi\u00ean c\u1ea3nh s\u00e1t ch\u1ea5p nh\u1eadn n\u00f3 v\u1edbi m\u1ed9t n\u1ee5 c\u01b0\u1eddi. K\u1ebft qu\u1ea3 \u0111\u01b0a ra l\u00e0 to\u00e0n b\u1ed9 c\u1ea3nh quay v\u1ee1 \u00f2a trong ni\u1ec1m vui s\u01b0\u1edbng v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng r\u1eafc r\u1ed1i x\u00e3 h\u1ed9i c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 hi\u1ec3u \u0111\u00fang \u00fd<\/strong><\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 th\u1ec3 c\u00f3 m\u1ee5c \u0111\u00edch t\u1ed1t. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 nhanh ch\u00f3ng b\u1ecb ch\u1ebf gi\u1ec5u, l\u00ean \u00e1n v\u00e0 ch\u00e2m bi\u1ebfm tr\u00ean Internet. Nhi\u1ec1u nh\u00e0 ph\u00ea b\u00ecnh coi qu\u1ea3ng c\u00e1o \u0111\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 che l\u1ea5p c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>Pepsi \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ecf v\u00e0 k\u00e9o qu\u1ea3ng c\u00e1o, nh\u01b0ng thi\u1ec7t h\u1ea1i \u0111\u00e3 x\u1ea3y ra. Tuy nhi\u00ean, m\u1ed9t ch\u00fat tai ti\u1ebfng v\u1eabn l\u00e0 ch\u1ee7 \u0111\u1ec1 cho c\u00e1c tr\u00f2 \u0111\u00f9a v\u00e0 meme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u00e0i h\u1ecdc r\u00fat ra: <\/strong><\/h3>\n\n\n\n<p>Lu\u00f4n duy tr\u00ec ch\u00e1nh ni\u1ec7m v\u1ec1 th\u1eddi \u0111i\u1ec3m v\u00e0 nhi\u1ec7t \u0111\u1ed9 x\u00e3 h\u1ed9i. Pepsi \u0111\u00e3 k\u1ebft th\u00fac v\u1edbi h\u00e0ng tri\u1ec7u l\u1eddi ch\u1ec9 tr\u00edch. L\u00fd do l\u00e0 v\u00ec Pepsi \u0111\u01b0\u1ee3c coi l\u00e0 \u0111ang l\u00e0m s\u00e1ng t\u1ecf m\u1ed9t t\u00ecnh hu\u1ed1ng r\u1ea5t nghi\u00eam tr\u1ecdng \u0111\u1ec3 thu l\u1ee3i ri\u00eang.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i qu\u1ea3ng c\u00e1o v\u1edbi s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i ho\u1eb7c s\u1ef1 ki\u1ec7n hi\u1ec7n t\u1ea1i. Nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ph\u1ea3i xem x\u00e9t c\u1ea9n th\u1eadn nhi\u1ec1u y\u1ebfu t\u1ed1. V\u00ed d\u1ee5: th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1ecdng \u0111i\u1ec7u. Thu h\u00fat ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd quan t\u00e2m. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1ch h\u1ecd mu\u1ed1n th\u1ea5y nh\u1eefng nguy\u00ean nh\u00e2n \u0111\u00f3 th\u1ec3 hi\u1ec7n ra sao. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>qu\u1ea3ng c\u00e1o<\/strong><\/a> kh\u00f4ng ph\u1ea1m v\u00e0o nh\u1eefng ranh gi\u1edbi m\u1ecfng manh ng\u0103n c\u00e1ch nh\u1eadn th\u1ee9c ch\u00e2n ch\u00ednh v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u0110\u1eebng s\u1ee3 \u0111\u1ea5u v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>Khi \u0111\u1ea5u tranh gi\u00e0nh th\u1ecb ph\u1ea7n, b\u1ea1n c\u1ea7n nh\u00ecn nh\u1eadn nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea1nh tranh theo nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c tham gia th\u1eed th\u00e1ch th\u1eed m\u00f9i v\u1ecb Pepsi.<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch huy\u1ec1n tho\u1ea1i, th\u1eed th\u00e1ch Pepsi c\u1ee7a nh\u1eefng n\u0103m 1970. V\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u1eabu nhi\u00ean th\u1eed nghi\u1ec7m v\u1ecb gi\u00e1c c\u1ee7a Pepsi v\u00e0 Coca-Cola. K\u1ebft qu\u1ea3 \u0111\u00e3 g\u00e2y ng\u1ea1c nhi\u00ean cho nhi\u1ec1u ng\u01b0\u1eddi t\u1eebng x\u01b0ng l\u00e0 \u0111am m\u00ea Coke nh\u01b0ng l\u1ea1i ch\u1ecdn Pepsi l\u00e0m th\u1ee9c u\u1ed1ng gi\u1ea3i kh\u00e1t ngon h\u01a1n.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn, khi\u1ebfn Coke ph\u1ea3i \u0111\u01b0a ra c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed trong b\u1ed1i c\u1ea3nh kh\u00f3 x\u1eed n\u00e0y. C\u00f4ng ty th\u1eadm ch\u00ed c\u00f2n \u0111\u00e1p l\u1ea1i b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u c\u00e1c th\u00e0nh ph\u1ea7n truy\u1ec1n th\u1ed1ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra \u201cCoke m\u1edbi\u201d. K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u00e2y l\u00e0 sai l\u1ea7m l\u1edbn nh\u1ea5t trong l\u1ecbch s\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u00e0ng tr\u0103m ngh\u00ecn ng\u01b0\u1eddi y\u00eau th\u00edch Coca-Cola \u0111\u00e3 vi\u1ebft \u0111\u01a1n y\u00eau c\u1ea7u quay tr\u1edf l\u1ea1i v\u1edbi c\u00f4ng th\u1ee9c truy\u1ec1n th\u1ed1ng c\u1ee7a h\u00e3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u00e0i h\u1ecdc r\u00fat ra: <\/strong><\/h3>\n\n\n\n<p>M\u1ecdi s\u1ef1 c\u1ea1nh tranh \u0111\u1ec1u c\u00f3 l\u00fd do c\u1ee7a n\u00f3. N\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng th\u1ecb ph\u1ea7n ho\u1eb7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c \u0111\u1ed1i chi\u1ebfu danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ban gi\u00e1m kh\u1ea3o v\u1eabn ch\u01b0a xem x\u00e9t n\u1ebfu th\u1eed th\u00e1ch t\u1ea1o ra l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi. Tuy nhi\u00ean, n\u00f3 ch\u1eafc ch\u1eafn \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u00e1nh kh\u00f3e n\u00e2ng cao. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Pepsi trong khi l\u00e0m gi\u1ea3m s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a Coca-Cola. Pepsi th\u1eadm ch\u00ed c\u00f2n kh\u1edfi \u0111\u1ed9ng l\u1ea1i th\u1eed th\u00e1ch v\u00e0o n\u0103m 2015 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/quang-cao-mon-an\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u F&amp;B th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/tao-content-hay-ve-do-an-khong-phai-la-van-de-kho\/\">T\u1ea1o content hay v\u1ec1 \u0111\u1ed3 \u0103n kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00f3<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Kh\u00f4ng ph\u1ea3i m\u1ecdi th\u1ea5t b\u1ea1i \u0111\u1ec1u l\u00e0 l\u1ed7i c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>Crystal Pepsi kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ea5t b\u1ea1i n\u1eb7ng n\u1ec1 m\u00e0 n\u00f3 v\u1eabn th\u01b0\u1eddng x\u1ea3y ra.<\/p>\n\n\n\n<p>Ra m\u1eaft v\u00e0o n\u0103m 1992, Crystal Pepsi t\u00ecm c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u1ed9t th\u1eadp k\u1ef7. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 d\u1ef1a nhi\u1ec1u v\u00e0o b\u00e0i h\u00e1t \u201cRight Now\u201d c\u1ee7a Van Halen. N\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i n\u01b0\u1edbc ng\u1ecdt s\u1ea1ch m\u1edbi cho m\u1ed9t th\u1ebf h\u1ec7 m\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ea3n ph\u1ea9m c\u00f2n \u0111\u01b0\u1ee3c trang b\u1ecb m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9 g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Crystal Pepsi th\u1ef1c s\u1ef1 b\u00e1n r\u1ea5t ch\u1ea1y. Khi n\u00f3 x\u1ea3y ra, Coca-Cola \u0111\u00e3 tr\u1ea3 th\u00f9. C\u00f4ng ty \u0111\u00e3 t\u1ea1o ra Tab Clear. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00f3 ch\u1ee7 \u0111\u00edch \u0111\u1ec3 l\u00e0m suy gi\u1ea3m to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t trong su\u1ed1t, h\u1ea1 g\u1ee5c c\u1ea3 Pepsi Crystal v\u00e0 Tab Clear. Chi\u1ebfn thu\u1eadt \u201cMarketing kamikaze\u201d \u0111\u00e3 ph\u00e1t huy t\u00e1c d\u1ee5ng. Do \u0111\u00f3, h\u00e0ng tri\u1ec7u \u0111\u00f4 la m\u00e0 Pepsi \u0111\u1ea7u t\u01b0 \u0111\u00e3 bi\u1ebfn m\u1ea5t trong l\u1ecbch s\u1eed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u00e0i h\u1ecdc r\u00fat ra: <\/strong><\/h3>\n\n\n\n<p>Ngay c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p sai s\u00f3t. S\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a Crystal Pepsi l\u00e0 do m\u1ed9t k\u1ebf ho\u1ea1ch b\u1ea5t ch\u00ednh c\u1ea1nh tranh. V\u00ec v\u1eady, \u0111\u1eebng coi th\u01b0\u1eddng tr\u00e1i tim &#8211; v\u00ec \u0111\u1ed3 u\u1ed1ng n\u00e0y th\u1eadm ch\u00ed \u0111\u00e3 \u0111\u01b0\u1ee3c ra m\u1eaft tr\u1edf l\u1ea1i v\u00e0o nh\u1eefng n\u0103m 2000. N\u1ebfu v\u00e0 khi t\u1ed5n th\u1ea5t Marketing x\u1ea3y ra v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra \u0111\u1ec3 b\u1ea1n c\u00f3 c\u00f4ng c\u1ee5 v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0 v\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. X\u00e1c nh\u1eadn t\u00e1c \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng <\/strong><\/h2>\n\n\n\n<p>Pepsi hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a Influencer Marketing tr\u01b0\u1edbc khi Influencer \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. B\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a ng\u00f4i sao \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a chi\u1ebfn d\u1ecbch. Do \u0111\u00f3, s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t l\u1ee3i \u00edch m\u00e0 Pepsi h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n<p>Ai kh\u00f4ng nh\u1edb <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>qu\u1ea3ng c\u00e1o<\/strong><\/a> Super Bowl c\u1ee7a Britney Spears? Hay nh\u1eefng \u0111i\u1ec3m Cindy Crawford c\u1ed5 \u0111i\u1ec3n? Ngay c\u1ea3 vi\u1ec7c \u0111\u1eb7t s\u1ea3n ph\u1ea9m &#8220;Pepsi Perfect&#8221; trong c\u00e1c b\u1ed9 phim &#8220;Back to the Future&#8221; c\u0169ng l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng l\u1edbn.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ch\u1ee9ng th\u1ef1c cho chi\u1ebfn d\u1ecbch Marketing c\u1ee7a b\u1ea1n th\u00eam uy t\u00edn v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn. V\u00e0 m\u1eb7c d\u00f9 c\u00f3 th\u1ec3 t\u1ed1n m\u1ed9t xu kh\u00e1 l\u1edbn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi danh ti\u1ebfng h\u1ea1ng A. Tuy nhi\u00ean, kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 x\u1ee9ng \u0111\u00e1ng n\u1ebfu h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y ai \u0111\u00f3 m\u00e0 h\u1ecd y\u00eau m\u1ebfn th\u01b0\u1edfng th\u1ee9c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u00e0i h\u1ecdc r\u00fat ra: <\/strong><\/h3>\n\n\n\n<p>B\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o Influencer \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi h\u1ecd c\u00f2n cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, ch\u1ec9 c\u1ea7n c\u1ef1c k\u1ef3 c\u1ea9n th\u1eadn v\u1edbi c\u00e1ch b\u1ea1n tri\u1ec3n khai ch\u00fang v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. Influencer Marketing \u1edf \u0111\u00e2y \u0111\u1ec3 gia t\u0103ng danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, c\u00f4ng ty c\u1ee7a b\u1ea1n n\u00ean suy ngh\u0129 v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng Influencer m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng theo d\u00f5i ho\u1eb7c t\u00f4n tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing 55 n\u0103m ti\u1ebfp theo c\u1ee7a Pepsi<\/strong><\/h2>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi \u0111\u00e3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t s\u1ed1 th\u00e0nh c\u00f4ng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong nh\u1eefng n\u0103m qua. Nh\u01b0ng \u0111\u00f3 l\u00e0 Marketing! \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 hi\u1ec3u bi\u1ebft h\u1eefu \u00edch c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi \u0111\u00e3 ph\u00e1t tri\u1ec3n trong nhi\u1ec1u th\u1eadp k\u1ef7 v\u00e0 ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady. Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z. \u0110\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh. Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 mang l\u1ea1i nh\u1eadn th\u1ee9c t\u1ed1t h\u01a1n cho to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c h\u01b0\u1edbng t\u1edbi bao g\u1ed3m Mountain Dew, Gatorade v\u00e0 th\u1eadm ch\u00ed c\u1ea3 Doritos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi &#8211; \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh. V\u1eady ch\u00fang ta h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ta n\u00ean c\u00f3 c\u00e1i nh\u00ecn r\u1ed9ng h\u01a1n nhi\u1ec1u v\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o<\/title>\n<meta name=\"description\" content=\"Pepsi - \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o\" \/>\n<meta property=\"og:description\" content=\"Pepsi - \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-27T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T02:52:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pepsi-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing\",\"url\":\"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing\",\"name\":\"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2022-03-27T03:00:00+00:00\",\"dateModified\":\"2022-03-15T02:52:56+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Pepsi - \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o","description":"Pepsi - \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing","og_locale":"vi_VN","og_type":"article","og_title":"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o","og_description":"Pepsi - \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh","og_url":"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2022-03-27T03:00:00+00:00","article_modified_time":"2022-03-15T02:52:56+00:00","og_image":[{"width":760,"height":422,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/pepsi-marketing.png","type":"image\/png"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"13 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing","url":"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing","name":"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2022-03-27T03:00:00+00:00","dateModified":"2022-03-15T02:52:56+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Pepsi - \u00f4ng ho\u00e0ng trong ng\u00e0nh gi\u1ea3i kh\u00e1t v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng. Th\u00eam v\u00e0o \u0111\u00f3, Pepsi c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/chien-luoc-pepsi-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Pepsi: 4 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb 55 n\u0103m qu\u1ea3ng c\u00e1o"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/27230"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=27230"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/27230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/27236"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=27230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=27230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=27230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}