{"id":27389,"date":"2022-03-28T15:00:00","date_gmt":"2022-03-28T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=27389"},"modified":"2022-03-16T14:10:13","modified_gmt":"2022-03-16T07:10:13","slug":"google-analytics-tracking-chi-so-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-analytics-tracking-chi-so-mang-xa-hoi","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"\n<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 Digital Marketer n\u00e0o \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Do \u0111\u00f3, c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1o c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Google Analytics l\u00e0 t\u00e0i nguy\u00ean quan tr\u1ecdng. \u0110\u00e2y s\u1ebd l\u00e0 cho b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh ROI tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/google-analytics-tracking.png\" alt=\"google analytics tracking\" class=\"wp-image-27432\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/google-analytics-tracking.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/google-analytics-tracking-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Analytics l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Google Analytics l\u00e0 m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch website mi\u1ec5n ph\u00ed. GA s\u1ebd cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft v\u1ec1 website c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch truy c\u1eadp website c\u1ee7a b\u1ea1n. Th\u00eam v\u00e0o \u0111\u00f3, GA c\u0169ng ch\u1ec9 ra c\u1ea3 nh\u1eefng ng\u01b0\u1eddi t\u00ecm th\u1ea5y b\u1ea1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i:<\/p>\n\n\n\n<ul><li>T\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng (bao g\u1ed3m c\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i)<\/li><li>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang c\u00e1 nh\u00e2n<\/li><li>S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i v\u00e0 ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u<\/li><li>Cho d\u00f9 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng hay m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/update-tinh-nang-google-analytic\/\">Update Google Analytics li\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><\/ul>\n\n\n\n<p>Khi b\u1ea1n th\u00eam Google Analytics v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed5ng th\u1ec3. B\u1ea1n s\u1ebd c\u00f3 th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 v\u00ec c\u00e1c b\u00e1o c\u00e1o tracking m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Google Analytics cho ph\u00e9p b\u1ea1n:<\/p>\n\n\n\n<ul><li>Kh\u00e1m ph\u00e1 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t<\/li><li>T\u00ednh to\u00e1n ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n<\/li><li>Xem n\u1ed9i dung n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li><li>Xem c\u00f3 bao nhi\u00eau chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li><\/ul>\n\n\n\n<p>V\u1edbi d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Th\u00eam v\u00e0o \u0111\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 b\u01b0\u1edbc s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u01b0u \u00fd v\u1ec1 Google Analytics 4<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe n\u00f3i v\u1ec1 Google Analytics 4 (GA4). \u0110\u00e2y l\u00e0 phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt c\u1ee7a Google Analytics \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n &#8220;cu\u1ed9c ch\u01a1i&#8221;. T\u1eeb \u0111\u00e2y, c\u00e1c t\u00f9y ch\u1ecdn s\u1ebd \u0111\u01b0\u1ee3c m\u1eb7c \u0111\u1ecbnh cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng Google Analytics m\u1edbi.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y th\u1eadt kh\u00f4ng may cho c\u00e1c Marketer s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i. Hi\u1ec7n t\u1ea1i, phi\u00ean b\u1ea3n c\u0169 c\u1ee7a Google Analytics \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Universal Analytics (UA) v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed1t nh\u1ea5t c\u1ee7a Google.<\/p>\n\n\n\n<p>May m\u1eafn thay cho c\u00e1c Marketer khi v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ID theo d\u00f5i UA. N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 thu\u1ed9c t\u00ednh Google Analytics hi\u1ec7n t\u1ea1i v\u1edbi ID theo d\u00f5i b\u1eaft \u0111\u1ea7u b\u1eb1ng UA. B\u1ea1n h\u00e3y ti\u1ebfp t\u1ee5c v\u00e0 chuy\u1ec3n sang b\u01b0\u1edbc 2.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u1ea1o t\u00e0i kho\u1ea3n Google Analytics l\u1ea7n \u0111\u1ea7u ti\u00ean ho\u1eb7c thu\u1ed9c t\u00ednh Google Analytics m\u1edbi. H\u00e3y \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c lo\u1ea1i ID theo d\u00f5i ph\u00f9 h\u1ee3p! B\u1ea1n c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ID GA4 song song s\u1ebd b\u1eaft \u0111\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u GA4 ngay l\u1eadp t\u1ee9c. V\u00ec v\u1eady b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chuy\u1ec3n sang h\u1ec7 th\u1ed1ng c\u1eadp nh\u1eadt khi Google ng\u1eebng s\u1eed d\u1ee5ng UA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n Google Analytics<\/strong><\/h3>\n\n\n\n<p>1\/ T\u1ea1o t\u00e0i kho\u1ea3n Google Analytics b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o n\u00fat <strong>B\u1eaft \u0111\u1ea7u \u0111o (Start measuring)<\/strong> \u0111\u1ec3 \u0111\u0103ng k\u00fd tr\u00ean trang GA. N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n Google Analytics, h\u00e3y chuy\u1ec3n sang B\u01b0\u1edbc 2.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"810\" height=\"256\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-55.png\" alt=\"google analytics tracking\" class=\"wp-image-27390\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-55.png 810w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-55-300x95.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-55-768x243.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n\n<p>2\/ Nh\u1eadp t\u00ean t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n v\u00e0 ch\u1ecdn c\u00e0i \u0111\u1eb7t chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c c\u00e0i \u0111\u1eb7t n\u00e0y th\u1ef1c s\u1ef1 l\u00e0 v\u1ec1 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 thi\u1ebft l\u1eadp s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ebfn c\u00e1c b\u00e1o c\u00e1o ch\u1ec9 s\u1ed1 Google Analytics tracking c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"814\" height=\"522\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-57.png\" alt=\"google analytics tracking\" class=\"wp-image-27392\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-57.png 814w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-57-300x192.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-57-768x493.png 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/figure><\/div>\n\n\n\n<p>Khi b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng, h\u00e3y nh\u1ea5p v\u00e0o <strong>Ti\u1ebfp theo (Next)<\/strong>.<\/p>\n\n\n\n<p>3\/ \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ec3 l\u1ea5y m\u00e3 theo d\u00f5i Universal Analytics. Trong <strong>T\u00ean thu\u1ed9c t\u00ednh (Property name)<\/strong>, h\u00e3y nh\u1eadp t\u00ean c\u1ee7a website ho\u1eb7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n (kh\u00f4ng ph\u1ea3i URL c\u1ee7a b\u1ea1n). Ch\u1ecdn m\u00fai gi\u1edd v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, nh\u1ea5p v\u00e0o <strong>Hi\u1ec3n th\u1ecb t\u00f9y ch\u1ecdn n\u00e2ng cao (Show advanced options).<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-analytics-update-voi-4-tinh-nang-moi-manh-me\/\">Google Analytics Update v\u1edbi 4 t\u00ednh n\u0103ng m\u1edbi m\u1ea1nh m\u1ebd<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"782\" height=\"563\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-59.png\" alt=\"google analytics tracking\" class=\"wp-image-27394\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-59.png 782w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-59-300x216.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-59-768x553.png 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/figure><\/div>\n\n\n\n<p>4\/ B\u1eadt c\u00f4ng t\u1eafc cho <strong>T\u1ea1o thu\u1ed9c t\u00ednh Universal Analytics (Create a Universal Analytics property)<\/strong>. Nh\u1eadp URL cho website c\u1ee7a b\u1ea1n. Sau \u0111\u00f3 ch\u1ecdn <strong>T\u1ea1o c\u1ea3 thu\u1ed9c t\u00ednh Google Analytics 4 v\u00e0 Universal Analytics (Create both a Google Analytics 4 and a Universal Analytics property).<\/strong><\/p>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, b\u1ea1n s\u1ebd ch\u1ec9 s\u1eed d\u1ee5ng thu\u1ed9c t\u00ednh UA. Tuy nhi\u00ean, b\u1ea1n c\u0169ng n\u00ean t\u1ea1o thu\u1ed9c t\u00ednh GA4 c\u00f9ng l\u00fac \u0111\u1ec3 s\u1eed d\u1ee5ng trong t\u01b0\u01a1ng lai. C\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n s\u1ebd gi\u1ed1ng nh\u01b0 sau:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"810\" height=\"423\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-61.png\" alt=\"google analytics tracking\" class=\"wp-image-27396\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-61.png 810w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-61-300x157.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-61-768x401.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n\n<p>Ki\u1ec3m tra k\u1ef9 c\u00e0i \u0111\u1eb7t, sau \u0111\u00f3 nh\u1ea5p v\u00e0o<strong> Ti\u1ebfp theo (Next)<\/strong>.<\/p>\n\n\n\n<p>5\/ Tr\u00ean m\u00e0n h\u00ecnh ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, b\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1eadp. Sau khi b\u1ea1n \u0111\u00e3 nh\u1eadp \u0111\u1ee7 th\u00f4ng tin chi ti\u1ebft t\u00f9y th\u00edch, h\u00e3y nh\u1ea5p v\u00e0o <strong>T\u1ea1o (Create)<\/strong>. Sau \u0111\u00f3 ch\u1ea5p nh\u1eadn <strong>Th\u1ecfa thu\u1eadn \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 (Terms of Service Agreement)<\/strong> trong h\u1ed9p b\u1eadt l\u00ean.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"795\" height=\"587\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-62.png\" alt=\"google analytics tracking\" class=\"wp-image-27398\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-62.png 795w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-62-300x222.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-62-768x567.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-62-80x60.png 80w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t h\u1ed9p b\u1eadt l\u00ean c\u00f3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 lu\u1ed3ng Web v\u00e0 ID \u0111o l\u01b0\u1eddng GA4 m\u1edbi c\u1ee7a b\u1ea1n (tr\u00f4ng gi\u1ed1ng nh\u01b0 G-XXXXXXXXXX). Tuy nhi\u00ean, b\u1ea1n mong mu\u1ed1n c\u00f3 ID Universal Analytics, v\u00ec v\u1eady h\u00e3y \u0111\u00f3ng h\u1ed9p b\u1eadt l\u00ean n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/15-loi-google-analytics-thuong-gap\/\">15 L\u1ed7i Google Analytics c\u1ea7n tr\u00e1nh<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"628\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-64.png\" alt=\"google analytics tracking\" class=\"wp-image-27400\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-64.png 822w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-64-300x229.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-64-768x587.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-64-80x60.png 80w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n\n<p>6\/ \u1ede g\u00f3c d\u01b0\u1edbi c\u00f9ng b\u00ean tr\u00e1i c\u1ee7a trang t\u1ed5ng quan Google Analytics, h\u00e3y nh\u1ea5p v\u00e0o <strong>Qu\u1ea3n tr\u1ecb vi\u00ean (Admin)<\/strong>. Ch\u1ecdn t\u00e0i kho\u1ea3n v\u00e0 thu\u1ed9c t\u00ednh b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. Trong c\u1ed9t Thu\u1ed9c t\u00ednh, nh\u1ea5p v\u00e0o <strong>Th\u00f4ng tin theo d\u00f5i (Tracking Info)<\/strong> c\u1ee7a Google Analytics.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"833\" height=\"620\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-66.png\" alt=\"google analytics tracking\" class=\"wp-image-27402\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-66.png 833w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-66-300x223.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-66-768x572.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-66-80x60.png 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-66-265x198.png 265w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure><\/div>\n\n\n\n<p>7\/ Nh\u1ea5p v\u00e0o <strong>M\u00e3 theo d\u00f5i (Tracking code)<\/strong> \u0111\u1ec3 l\u1ea5y ID theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"811\" height=\"312\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-68.png\" alt=\"google analytics tracking\" class=\"wp-image-27404\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-68.png 811w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-68-300x115.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-68-768x295.png 768w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 \u0111\u1ed9c nh\u1ea5t cho website v\u00e0 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, \u0111\u1eebng chia s\u1ebb c\u00f4ng khai ID theo d\u00f5i v\u1edbi b\u1ea5t k\u1ef3 ai! H\u00e3y ghi l\u1ea1i con s\u1ed1 n\u00e0y, v\u00ec b\u1ea1n s\u1ebd c\u1ea7n n\u00f3 trong b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp Google Tag Manager<\/strong><\/h2>\n\n\n\n<p>Google Tag Manager cho ph\u00e9p b\u1ea1n g\u1eedi d\u1eef li\u1ec7u \u0111\u1ebfn Google Analytics m\u00e0 kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c v\u1ec1 m\u00e3 h\u00f3a.<\/p>\n\n\n\n<p>1\/ T\u1ea1o t\u00e0i kho\u1ea3n tr\u00ean trang t\u1ed5ng quan Google Tag Manager. Ch\u1ecdn m\u1ed9t t\u00ean t\u00e0i kho\u1ea3n ph\u00f9 h\u1ee3p, qu\u1ed1c gia m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang \u1edf. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 b\u1ea1n c\u00f3 mu\u1ed1n chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi Google Analytics \u0111\u1ec3 b\u1eadt t\u00ednh n\u0103ng Tracking hay kh\u00f4ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"490\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-70.png\" alt=\"google\" class=\"wp-image-27406\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-70.png 822w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-70-300x179.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-70-768x458.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n\n<p>2\/ Cu\u1ed9n xu\u1ed1ng ph\u1ea7n <strong>Thi\u1ebft l\u1eadp v\u00f9ng ch\u1ee9a (Container Setup).<\/strong> M\u1ed9t v\u00f9ng ch\u1ee9a ch\u1ee9a t\u1ea5t c\u1ea3 c\u00e1c macro, quy t\u1eafc v\u00e0 th\u1ebb c\u1ea7n thi\u1ebft \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u cho website c\u1ee7a b\u1ea1n. Nh\u1eadp t\u00ean b\u1ea1n mu\u1ed1n cho v\u00f9ng ch\u1ee9a c\u1ee7a m\u00ecnh v\u00e0 ch\u1ecdn <strong>Web<\/strong> l\u00e0m n\u1ec1n t\u1ea3ng M\u1ee5c ti\u00eau. Sau \u0111\u00f3 b\u1ea1n nh\u1ea5p v\u00e0o <strong>T\u1ea1o (Create).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"670\" height=\"680\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-71.png\" alt=\"google\" class=\"wp-image-27407\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-71.png 670w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-71-296x300.png 296w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure><\/div>\n\n\n\n<p>Xem l\u1ea1i <strong>\u0110i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 (Terms of service)<\/strong> trong c\u1eeda s\u1ed5 b\u1eadt l\u00ean v\u00e0 nh\u1ea5p v\u00e0o <strong>C\u00f3 (Yes).<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-nang-cap-len-google-analytics-v4-tuy-chon-1\/\">C\u00e1ch n\u00e2ng c\u1ea5p l\u00ean Google Analytics v4 (t\u00f9y ch\u1ecdn 1)<\/a><\/li><\/ul>\n\n\n\n<p>3\/ Sao ch\u00e9p v\u00e0 d\u00e1n m\u00e3 t\u1eeb h\u1ed9p b\u1eadt l\u00ean C\u00e0i \u0111\u1eb7t Google Tag Manager v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110o\u1ea1n m\u00e3 \u0111\u1ea7u ti\u00ean n\u1eb1m trong ph\u1ea7n &lt;head&gt; c\u1ee7a trang v\u00e0 \u0111o\u1ea1n m\u00e3 th\u1ee9 hai n\u1eb1m trong ph\u1ea7n &lt;body&gt; . C\u00e1c \u0111o\u1ea1n m\u00e3 ph\u1ea3i xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi trang trong website c\u1ee7a b\u1ea1n. V\u00ec v\u1eady t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u00e3 v\u00e0o c\u00e1c m\u1eabu c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS) c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00f3ng h\u1ed9p b\u1eadt l\u00ean, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp c\u00e1c \u0111o\u1ea1n m\u00e3 b\u1ea5t k\u1ef3 l\u00fac n\u00e0o b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o m\u00e3 Google Tag Manager \u1edf \u0111\u1ea7u kh\u00f4ng gian l\u00e0m vi\u1ec7c. N\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 GTM-XXXXXXX.<\/p>\n\n\n\n<p>4\/ Sau khi b\u1ea1n \u0111\u00e3 th\u00eam m\u00e3 v\u00e0o website c\u1ee7a m\u00ecnh. H\u00e3y quay l\u1ea1i kh\u00f4ng gian l\u00e0m vi\u1ec7c c\u1ee7a Tag Manager. Sau \u0111\u00f3, nh\u1ea5p v\u00e0o G\u1eedi (Submit) \u1edf tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i c\u1ee7a m\u00e0n h\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"818\" height=\"149\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-72.png\" alt=\"google\" class=\"wp-image-27408\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-72.png 818w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-72-300x55.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-72-768x140.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 3: T\u1ea1o th\u1ebb ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>B\u00e2y gi\u1edd \u0111\u00e3 \u0111\u1ebfn l\u00fac h\u1ee3p nh\u1ea5t Google Tag Manager v\u1edbi Google Analytics.<\/p>\n\n\n\n<p>1\/ Chuy\u1ec3n \u0111\u1ebfn kh\u00f4ng gian l\u00e0m vi\u1ec7c c\u1ee7a Google Tag Manager v\u00e0 nh\u1ea5p v\u00e0o <strong>Th\u00eam th\u1ebb m\u1edbi (Add a new tag).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"516\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-73.png\" alt=\"google\" class=\"wp-image-27409\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-73.png 822w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-73-300x188.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-73-768x482.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00f3 hai khu v\u1ef1c c\u1ee7a th\u1ebb m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh:<\/p>\n\n\n\n<ul><li>C\u1ea5u h\u00ecnh. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c th\u1ebb thu th\u1eadp s\u1ebd \u0111i \u0111\u1ebfn \u0111\u00e2u.<\/li><li>K\u00edch ho\u1ea1t. Lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n mu\u1ed1n thu th\u1eadp.<\/li><\/ul>\n\n\n\n<p>2\/ Nh\u1ea5p v\u00e0o <strong>C\u1ea5u h\u00ecnh th\u1ebb (Tag Configuration)<\/strong> v\u00e0 ch\u1ecdn <strong>Google Analytics: Universal Analytics.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"807\" height=\"731\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-74.png\" alt=\"google\" class=\"wp-image-27410\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-74.png 807w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-74-300x272.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-74-768x696.png 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/figure><\/div>\n\n\n\n<p>3\/ Ch\u1ecdn lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n mu\u1ed1n theo d\u00f5i v\u00e0 sau \u0111\u00f3 ch\u1ecdn <strong>Bi\u1ebfn m\u1edbi (New Variable)<\/strong>\u2026 L\u1ef1c ch\u1ecdn n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n t\u1eeb tr\u00ecnh \u0111\u01a1n th\u1ea3 xu\u1ed1ng trong C\u00e0i \u0111\u1eb7t Google Analytics.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"794\" height=\"337\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-76.png\" alt=\"google\" class=\"wp-image-27412\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-76.png 794w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-76-300x127.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-76-768x326.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure><\/div>\n\n\n\n<p>M\u1ed9t c\u1eeda s\u1ed5 m\u1edbi s\u1ebd b\u1eadt l\u00ean, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp ID tracking trong Google Analytics c\u1ee7a m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n c\u1ea7n s\u1ed1 b\u1eaft \u0111\u1ea7u b\u1eb1ng UA- m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o \u1edf b\u01b0\u1edbc cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"795\" height=\"360\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-78.png\" alt=\"google\" class=\"wp-image-27414\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-78.png 795w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-78-300x136.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-78-768x348.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p>Thao t\u00e1c n\u00e0y s\u1ebd g\u1eedi d\u1eef li\u1ec7u website c\u1ee7a b\u1ea1n th\u1eb3ng \u0111\u1ebfn Google Analytics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-analytics-4-thuoc-tinh-google-analytics-moi\/\">Google Analytics 4 : Thu\u1ed9c t\u00ednh Google Analytics m\u1edbi<\/a><\/li><\/ul>\n\n\n\n<p>4\/ Quay l\u1ea1i ph\u1ea7n <strong>K\u00edch ho\u1ea1t (Triggering)<\/strong> \u0111\u1ec3 ch\u1ecdn d\u1eef li\u1ec7u b\u1ea1n mu\u1ed1n g\u1eedi \u0111\u1ebfn Google Analytics. Ch\u1ecdn <strong>T\u1ea5t c\u1ea3 c\u00e1c trang (All Pages) <\/strong>\u0111\u1ec3 g\u1eedi d\u1eef li\u1ec7u t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c website c\u1ee7a b\u1ea1n, sau \u0111\u00f3 nh\u1ea5p v\u00e0o <strong>Th\u00eam (Add)<\/strong>.<\/p>\n\n\n\n<p>Khi thi\u1ebft l\u1eadp, th\u1ebb m\u1edbi c\u1ee7a b\u1ea1n s\u1ebd tr\u00f4ng gi\u1ed1ng nh\u01b0 sau:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"811\" height=\"629\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-79.png\" alt=\"google\" class=\"wp-image-27415\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-79.png 811w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-79-300x233.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-79-768x596.png 768w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u1ea5p v\u00e0o L\u01b0u (Save) t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 theo d\u00f5i Google Tag m\u1edbi v\u00e0 g\u1eedi d\u1eef li\u1ec7u \u0111\u1ebfn Google Analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 4: Th\u00eam m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a Google Analytics<\/strong><\/h3>\n\n\n\n<p>Google Analytics s\u1eed d\u1ee5ng &#8220;m\u1ee5c ti\u00eau&#8221; \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh c\u1ee7a website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1ea1n th\u00eam c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean Google Analytics. B\u1ea1n h\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng lo\u1ea1i ch\u1ec9 s\u1ed1 n\u00e0o s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn b\u00e1o c\u00e1o cho m\u1ea1ng x\u00e3 h\u1ed9i. Quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. C\u00e1c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau SMART c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<p>1\/ Chuy\u1ec3n \u0111\u1ebfn trang t\u1ed5ng quan Google Analytics c\u1ee7a b\u1ea1n v\u00e0 nh\u1ea5p v\u00e0o n\u00fat Qu\u1ea3n tr\u1ecb (Admin) \u1edf g\u00f3c d\u01b0\u1edbi c\u00f9ng b\u00ean tr\u00e1i. Trong c\u1ed9t <strong>Ch\u1ebf \u0111\u1ed9 xem (View)<\/strong>, h\u00e3y nh\u1ea5p v\u00e0o <strong>M\u1ee5c ti\u00eau (Goals).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"775\" height=\"377\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-81.png\" alt=\"google\" class=\"wp-image-27417\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-81.png 775w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-81-300x146.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-81-768x374.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00f3 nhi\u1ec1u m\u1eabu m\u1ee5c ti\u00eau kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn. Do \u0111\u00f3, l\u00fac n\u00e0y b\u1ea1n ph\u1ea3i vem li\u1ec7u m\u1ed9t trong s\u1ed1 ch\u00fang c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/7-dieu-thuong-bo-lo-khi-lap-ke-hoach-google-analytics\/\">7 \u0111i\u1ec1u th\u01b0\u1eddng b\u1ecf l\u1ee1 khi l\u1eadp k\u1ebf ho\u1ea1ch Google Analytics<\/a><\/li><\/ul>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem c\u00e1c lo\u1ea1i m\u1ee5c ti\u00eau kh\u00e1c nhau m\u00e0 Google Analytics c\u00f3 th\u1ec3 theo d\u00f5i cho b\u1ea1n. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul><li><strong>\u0110i\u1ec3m \u0111\u1ebfn.<\/strong> V\u00ed d\u1ee5: n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n truy c\u1eadp m\u1ed9t website c\u1ee5 th\u1ec3.<\/li><li><strong>Kho\u1ea3ng th\u1eddi gian. <\/strong>V\u00ed d\u1ee5: n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n.<\/li><li><strong>S\u1ed1 trang \/ m\u00e0n h\u00ecnh m\u1ed7i phi\u00ean.<\/strong> V\u00ed d\u1ee5: n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o m\u1ed9t s\u1ed1 trang c\u1ee5 th\u1ec3.<\/li><li><strong>Bi\u1ebfn c\u1ed1. <\/strong>V\u00ed d\u1ee5: n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ph\u00e1t video ho\u1eb7c nh\u1ea5p v\u00e0o li\u00ean k\u1ebft.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"785\" height=\"606\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-83.png\" alt=\"google\" class=\"wp-image-27419\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-83.png 785w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-83-300x232.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-83-768x593.png 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure><\/div>\n\n\n\n<p>Ch\u1ecdn c\u00e0i \u0111\u1eb7t c\u1ee7a b\u1ea1n, sau \u0111\u00f3 nh\u1ea5p v\u00e0o <strong>Ti\u1ebfp t\u1ee5c (Continue)<\/strong>. Tr\u00ean m\u00e0n h\u00ecnh ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 h\u01a1n m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ch\u00ednh x\u00e1c kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng c\u1ea7n d\u00e0nh cho website c\u1ee7a b\u1ea1n \u0111\u1ec3 coi \u0111\u00f3 l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>L\u01b0u m\u1ee5c ti\u00eau v\u00e0 Google Analytics s\u1ebd b\u1eaft \u0111\u1ea7u theo d\u00f5i m\u1ee5c ti\u00eau \u0111\u00f3 cho b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u1ea3 Google Tag Manager v\u00e0 Google Analytics. Do \u0111\u00f3, b\u1ea1n s\u1ebd r\u1ea5t d\u1ec5 b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi c\u00e1c ch\u1ec9 s\u1ed1. Do \u0111\u00f3, b\u1ea1n h\u00e3y b\u00e1m s\u00e1t c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 5: L\u1ea5y c\u00e1c ch\u1ec9 s\u1ed1 tracking m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean Google Analytics<\/strong><\/h3>\n\n\n\n<p>Google Analytics Universal Analytics hi\u1ec7n cho ph\u00e9p b\u1ea1n xem 6 b\u00e1o c\u00e1o ph\u00e2n t\u00edch m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>C\u00e1c b\u00e1o c\u00e1o n\u00e0y cho th\u1ea5y ROI v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>1\/ Sau khi v\u00e0o trang t\u1ed5ng quan Google Analytics c\u1ee7a b\u1ea1n. H\u00e3y nh\u1ea5p v\u00e0o m\u0169i t\u00ean xu\u1ed1ng b\u00ean c\u1ea1nh <strong>Chuy\u1ec3n \u0111\u1ed5i (Acquisitions)<\/strong> v\u00e0 sau \u0111\u00f3 l\u00e0 <strong>X\u00e3 h\u1ed9i (Social)<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"759\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-84.png\" alt=\"google\" class=\"wp-image-27420\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-84.png 369w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-84-146x300.png 146w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1eeb \u0111\u00e2y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 xem qua 6 b\u00e1o c\u00e1o Tracking ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Google Analytics.<\/p>\n\n\n\n<ul><li>B\u00e1o c\u00e1o t\u1ed5ng quan<\/li><li>Gi\u1edbi thi\u1ec7u m\u1ea1ng l\u01b0\u1edbi<\/li><li>Trang \u0111\u00edch<\/li><li>Chuy\u1ec3n \u0111\u1ed5i<\/li><li>Plugins<\/li><li>Lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng<\/li><\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan ng\u1eafn g\u1ecdn v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y trong m\u1ed7i d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. B\u00e1o c\u00e1o t\u1ed5ng quan <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"895\" height=\"417\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-85.png\" alt=\"google\" class=\"wp-image-27421\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-85.png 895w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-85-300x140.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-85-768x358.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure><\/div>\n\n\n\n<p>B\u00e1o c\u00e1o n\u00e0y cung c\u1ea5p cho c\u00e1c Digital Marketer m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan nhanh ch\u00f3ng v\u1ec1 ch\u1ec9 s\u1ed1. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. N\u00f3 so s\u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c l\u1ea7n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau v\u1edbi gi\u00e1 tr\u1ecb t\u1eeb c\u00e1c l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Gi\u1edbi thi\u1ec7u m\u1ea1ng l\u01b0\u1edbi<\/strong><\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o n\u00e0y cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ri\u00eang l\u1ebb. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u gi\u1edbi thi\u1ec7u Facebook c\u1ee5 th\u1ec3 c\u1ee7a Google Analytics. Th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 b\u00e1o c\u00e1o c\u1ea7n ki\u1ec3m tra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Trang \u0111\u00edch<\/strong><\/h3>\n\n\n\n<p>T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c cho c\u00e1c URL ri\u00eang l\u1ebb. B\u1ea1n c\u0169ng s\u1ebd c\u00f3 th\u1ec3 theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i g\u1ed1c c\u1ee7a m\u1ed7i URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Google Analytics hi\u1ec3n th\u1ecb t\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 c\u1ee7a ch\u00fang. V\u00ec v\u1eady, v\u00ed d\u1ee5: \u0111\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 xem d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i Instagram c\u1ee7a Google Analytics.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 so s\u00e1nh Chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 vi\u1ec7c hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 h\u1ed7 tr\u1ee3. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 c\u00e1c Chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u01b0\u01a1ng t\u00e1c cu\u1ed1i c\u00f9ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u1ea1o tr\u1ef1c ti\u1ebfp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"412\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-87.png\" alt=\"google\" class=\"wp-image-27423\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-87.png 900w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-87-300x137.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-87-768x352.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p>D\u1eef li\u1ec7u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c Digital Marketer. N\u00f3 gi\u00fap \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb v\u00e0 ROI c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Plugins<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"908\" height=\"354\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-89.png\" alt=\"google\" class=\"wp-image-27425\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-89.png 908w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-89-300x117.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/image-89-768x299.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n bi\u1ebft nh\u1eefng n\u00fat chia s\u1ebb x\u00e3 h\u1ed9i tr\u00ean website c\u1ee7a b\u1ea1n? B\u00e1o c\u00e1o plugin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Google Analytics cho bi\u1ebft t\u1ea7n su\u1ea5t c\u00e1c n\u00fat \u0111\u00f3 \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0 n\u1ed9i dung n\u00e0o.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o n\u00e0y bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 d\u1eef li\u1ec7u cho th\u1ea5y ph\u1ea7n n\u1ed9i dung n\u00e0o tr\u00ean website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u nh\u1ea5t. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 ph\u1ea7n n\u1ed9i dung \u0111\u00f3 \u0111ang \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o &#8211; tr\u1ef1c ti\u1ebfp t\u1eeb website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o n\u00e0y cho c\u00e1c Digital Marketer th\u1ea5y &#8220;s\u1ef1 tr\u00ecnh b\u00e0y b\u1eb1ng \u0111\u1ed3 h\u1ecda v\u1ec1 c\u00e1ch m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111i qua website c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c trang kh\u00e1c nhau. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1ch m\u00e0 h\u1ecd \u0111\u00e3 tho\u00e1t kh\u1ecfi website c\u1ee7a b\u1ea1n&#8221;, theo Google.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm xem li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 truy c\u1eadp website c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t trang s\u1ea3n ph\u1ea9m hay kh\u00f4ng. Li\u1ec7u h\u1ecd c\u00f3 ti\u1ebfp t\u1ee5c \u0111\u1ebfn c\u00e1c ph\u1ea7n kh\u00e1c c\u1ee7a trang web c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng s\u1ebd c\u00f3 th\u1ec3 xem h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c website m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 Digital Marketer n\u00e0o \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Do \u0111\u00f3, c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1o c\u00e1o tr\u00ean m\u1ea1ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[934],"tags":[392,425],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i<\/title>\n<meta name=\"description\" content=\"Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 Digital Marketer n\u00e0o \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng tin l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/google-analytics-tracking-chi-so-mang-xa-hoi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i\" \/>\n<meta property=\"og:description\" content=\"Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 Digital Marketer n\u00e0o \u0111\u1ec3 tracking c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng tin l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/google-analytics-tracking-chi-so-mang-xa-hoi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-28T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T07:10:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/google-analytics-tracking.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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