{"id":27533,"date":"2022-03-24T10:00:00","date_gmt":"2022-03-24T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=27533"},"modified":"2022-03-10T15:10:34","modified_gmt":"2022-03-10T08:10:34","slug":"xau-dung-content-marketing-giu-chan-khach-hang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh"},"content":{"rendered":"\n<p>C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/xay-dung-content-marketing.png\" alt=\"x\u00e2y d\u1ef1ng content marketing\" class=\"wp-image-27537\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/xay-dung-content-marketing.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/xay-dung-content-marketing-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p>L\u00e0 Marketer, \u0111\u00f4i khi ch\u00fang ta b\u1ecb cu\u1ed1n v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Vi\u1ec7c n\u00e0y thu h\u00fat \u0111\u1ebfn n\u1ed7i ch\u00fang ta kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y nh\u1eefng g\u00ec \u0111ang \u1edf ngay tr\u01b0\u1edbc m\u1eaft. \u0110\u00f3 l\u00e0 b\u1ecf qu\u00ean \u0111i c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang ta n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 ch\u00fang ta c\u00f3. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing s\u1ebd gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u h\u01a1n?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 Website c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 s\u1ed1ng \u0111\u1ed9ng. M\u1ed7i c\u1eadp nh\u1eadt b\u1ea1n th\u1ef1c hi\u1ec7n cho website c\u1ee7a m\u00ecnh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 nh\u01b0 c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c c\u1ee7a n\u00f3 v\u1edbi c\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u1ea1n c\u00e0ng cung c\u1ea5p nhi\u1ec1u n\u1ed9i dung m\u1edbi, b\u1ea1n c\u00e0ng th\u00eam nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, website s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i xem nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>May m\u1eafn thay, n\u1ed9i dung c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ebfn d\u01b0\u1edbi d\u1ea1ng c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 b\u1ea3n tin.<\/p>\n\n\n\n<p>H\u00e3y \u0111a d\u1ea1ng h\u00f3a c\u00e1c lo\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, demo s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ef1c hi\u1ec7n, vlog v\u00e0 podcast.<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng Content Marketing li\u00ean t\u1ee5c kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t vi\u1ec7c \u0111\u01a1n gi\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n xem x\u00e9t n\u1ebfu b\u1ea1n mu\u1ed1n gi\u1eef cho n\u1ed9i dung c\u1ee7a m\u00ecnh lu\u00f4n m\u1edbi v\u00e0 c\u1eadp nh\u1eadt:<\/p>\n\n\n\n<ul><li>D\u00e0nh th\u1eddi gian m\u1ed7i tu\u1ea7n \u0111\u1ec3 t\u1ea1o m\u1ed9t s\u1ed1 n\u1ed9i dung. Tu\u00e2n th\u1ee7 l\u1ecbch tr\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li><li>H\u00e3y \u0111\u1ed9ng n\u00e3o 10-20 ch\u1ee7 \u0111\u1ec1 c\u00f9ng m\u1ed9t l\u00fac \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ebft. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i ngh\u0129 \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 m\u1edbi m\u1ed7i khi b\u1ea1n t\u1ea1o n\u1ed9i dung m\u1edbi.<\/li><li>B\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3, b\u1ea1n n\u00ean lu\u00f4n s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung c\u1ee7a m\u00ecnh sang c\u00e1c \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn kh\u00e1c. Chia nh\u1ecf s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, gi\u1edbi thi\u1ec7u nh\u1eefng ph\u00e1t hi\u1ec7n b\u1ea5t ng\u1edd v\u00e0 t\u00f3m t\u1eaft l\u1ea1i nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n trong c\u00e1c b\u1ea3n tin v\u00e0 video. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t n\u1ed9i dung trong m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. T\u1eadn d\u1ee5ng &#8220;s\u1ef1 th\u00f4ng minh&#8221; c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee5 th\u1ec3. Tr\u00ed th\u00f4ng minh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0a h\u00e0nh \u0111\u1ed9ng n\u00e0y ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng trong m\u1ecdi ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n s\u1ebd mu\u1ed1n x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng cho c\u00e1c nh\u00f3m ph\u00e2n kh\u00fac. Ti\u1ebfp theo, ph\u00e2n t\u00edch t\u1eebng nh\u00f3m.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p m\u1ed9t lu\u1ed3ng d\u1eef li\u1ec7u li\u00ean t\u1ee5c h\u01b0\u1edbng d\u1eabn ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng Content Marketing c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t, d\u1eef li\u1ec7u m\u00f4 t\u1ea3, t\u01b0\u01a1ng t\u00e1c, h\u00e0nh vi v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh l\u01b0\u1ee3ng, ph\u00e2n lo\u1ea1iv\u00e0 theo d\u00f5i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u mang \u0111\u1ebfn cho c\u00e1c c\u00f4ng ty c\u01a1 h\u1ed9i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/hashtag-ngay-le\/\">C\u00e1c Hashtag ng\u00e0y l\u1ec5 trong chi\u1ebfn d\u1ecbch Content Marketing 2022<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/xu-huong-content-marketing-2022\/\">10 xu h\u01b0\u1edbng content marketing n\u0103m 2022 m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. T\u1ea1o l\u1ecbch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<p>Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng chuy\u1ec3n ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd cho b\u1ea1n. Nh\u00f3m x\u00e2y d\u1ef1ng Content Marketing c\u1ee7a b\u1ea1n n\u00ean ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ecbch giao ti\u1ebfp \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n c\u00e1c c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u00e1n th\u00eam v\u00e0 b\u00e1n k\u00e8m.<\/p>\n\n\n\n<p>Kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a l\u1ecbch giao ti\u1ebfp kh\u00e1 \u0111\u01a1n gi\u1ea3n &#8211; \u0111\u00f3 l\u00e0 m\u1ed9t bi\u1ec3u \u0111\u1ed3 theo d\u00f5i giao ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 cho b\u1ea1n bi\u1ebft l\u1ea7n cu\u1ed1i c\u00f9ng m\u1ed9t kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 v\u1edbi b\u1ea1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y th\u00f4ng b\u00e1o cho b\u1ea1n khi h\u1ecd kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 th\u00f4ng tin h\u1eefu \u00edch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c t\u00ednh n\u0103ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u00fap lo\u1ea1i b\u1ecf nh\u1eefng tr\u1edf ng\u1ea1i m\u00e0 kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed c\u00f2n bi\u1ebft tr\u01b0\u1edbc khi h\u1ecd \u1edf \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. X\u00e2y d\u1ef1ng b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 khuy\u1ebfn kh\u00edch x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h2>\n\n\n\n<p>C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra n\u1ed9i dung l\u01b0u gi\u1eef tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<p>T\u1eeb c\u00e1c m\u1eb9o v\u00e0 video nhanh \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh t\u00ednh n\u0103ng. M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<p>C\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng hai chi\u1ec1u, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u1eafng nghe v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi, \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp, th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u00e0 chia s\u1ebb k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1c th\u00f4ng qua c\u00e1c nh\u00f3m v\u00e0 c\u00e1c k\u00eanh. V\u00ed d\u1ee5 c\u00e1c di\u1ec5n \u0111\u00e0n nh\u01b0 Facebook Groups, Reddit, Discord, LinkedIn v\u00e0 Twitter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. T\u1eadp trung v\u00e0o v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh x\u00e2y d\u1ef1ng Content Marketing cho th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ngo\u00e0i vi\u1ec7c mua h\u00e0ng b\u1ed1c \u0111\u1ed3ng ban \u0111\u1ea7u.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e2y d\u1ef1ng n\u1ed9i dung xung quanh t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch to\u00e0n di\u1ec7n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p giao ti\u1ebfp ch\u00ednh c\u1ea7n xem x\u00e9t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nh\u1eadn th\u1ee9c (Awareness)<\/strong><\/h3>\n\n\n\n<ul><li>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/li><li>Qu\u1ea3ng c\u00e1o<\/li><li>Social Media Marketing<\/li><li>Email Marketing<\/li><li>Vi\u1ebft blog<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e2n nh\u1eafc (Consideration)<\/strong><\/h3>\n\n\n\n<ul><li>Search Marketing<\/li><li>Qu\u1ea3ng c\u00e1o<\/li><li>M\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>Webinars<\/li><li>\u0110\u00e1nh gi\u00e1 S\u1ea3n ph\u1ea9m \/ D\u1ecbch v\u1ee5<\/li><li>Blog<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mua (Purchase)<\/strong><\/h3>\n\n\n\n<ul><li>Website<\/li><li>Marketing trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">D\u1ecbch v\u1ee5 (Service)<\/h3>\n\n\n\n<ul><li>M\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>Livestream<\/li><li>Email Marketing<\/li><li>Search Marketing<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u00f2ng trung th\u00e0nh (Loyalty)<\/strong><\/h3>\n\n\n\n<ul><li>B\u1ea3n tin Email<\/li><li>Webinars<\/li><li>Blog<\/li><li>Forum tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Tr\u1ee3 gi\u00fap + Trung t\u00e2m t\u00e0i nguy\u00ean + Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<p>Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1eef cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi vi\u1ec7c b\u1ea1n l\u00e0m.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe. H\u00e3y cho h\u1ecd th\u1ea5y r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ea3i vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng n\u00ean bi\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00edch th\u1ef1c. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho n\u00f3 tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 li\u00ean t\u01b0\u1edfng h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Chia s\u1ebb b\u1eb1ng ch\u1ee9ng nh\u01b0 l\u1eddi ch\u1ee9ng th\u1ef1c, nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 \u0111\u1ec1 c\u1eadp tr\u00ean b\u00e1o ch\u00ed.<\/p>\n\n\n\n<p>Ngay c\u1ea3 vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 h\u1ed9i th\u1ea3o website v\u00e0 h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap ch\u1ee9ng minh ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 c\u1ee7ng c\u1ed1 uy t\u00edn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. G\u1eedi email tham gia h\u1ea5p d\u1eabn<\/strong><\/h2>\n\n\n\n<p>L\u1ea7n \u0111\u1ea7u ti\u00ean ai \u0111\u00f3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c r\u1ea5t quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft \u0111i v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i ngay khi h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng, h\u00e3y ch\u1ee7 \u0111\u1ed9ng v\u00e0 k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh, li\u00ean k\u1ebft, ho\u1ea1t \u1ea3nh v\u00e0 chi\u1ebft kh\u1ea5u v\u00e0o m\u1ed7i email. Do \u0111\u00f3, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cac-loi-content-marketing-pho-bien-ma-bat-ky-ai-cung-can-tranh\/\">12 sai l\u1ea7m Content Marketing ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u1ea7n tr\u00e1nh<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-xay-dung-content-marketing-cho-doanh-nghiep\/\">C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing Team cho doanh nghi\u1ec7p<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u1edf m\u1ecdi n\u01a1i<\/strong><\/h2>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>T\u1eeb YouTube \u0111\u1ebfn LinkedIn, b\u1ea1n c\u1ea7n h\u01b0\u1edbng t\u1edbi s\u1ef1 to\u00e0n di\u1ec7n \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00e2n s\u00e1ch Marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1ea1n c\u00e0ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n. L\u00fac n\u00e0y c\u01a1 h\u1ed9i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i c\u00e0ng cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. C\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h2>\n\n\n\n<p>C\u00f4ng ty c\u1ee7a b\u1ea1n c\u00e0ng l\u1edbn, c\u00e0ng kh\u00f3 \u0111\u1ec3 mi\u00eau t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ch\u00ednh h\u00e3ng.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 h\u00e0nh tr\u00ecnh n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 gi\u1ed1ng nhau. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u00f9y ch\u1ec9nh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ean c\u1ee7a h\u1ecd trong email, ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch li\u00ean h\u1ec7 v\u00e0 tr\u1ea3 l\u1eddi nh\u1eadn x\u00e9t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn nhanh ch\u00f3ng v\u00e0 th\u00f4ng b\u00e1o nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3<\/strong><\/h2>\n\n\n\n<p>Tr\u1ea3 l\u1eddi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi s\u1ebd gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo v\u00e0i c\u00e1ch.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n \u0111ang cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh bi\u1ebft r\u1eb1ng b\u1ea1n hi\u1ec3u nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd. Ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 chia s\u1ebb s\u1ef1 \u0111\u1ed3ng c\u1ea3m s\u1ebd \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u1ee9 hai, b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty t\u00edch c\u1ef1c l\u1eafng nghe \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u0169ng d\u1ec5 ti\u1ebfp thu nh\u1eefng nh\u1eadn x\u00e9t t\u00edch c\u1ef1cb\u00ean c\u1ea1nh nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tr\u00edch.<\/p>\n\n\n\n<p>Th\u1ee9 ba, b\u1ea1n \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. L\u00e0 Marketer, \u0111\u00f4i khi ch\u00fang ta b\u1ecb cu\u1ed1n v\u00e0o vi\u1ec7c thu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[436,459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/title>\n<meta name=\"description\" content=\"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh\" \/>\n<meta property=\"og:description\" content=\"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-24T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T08:10:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/xay-dung-content-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang\",\"url\":\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang\",\"name\":\"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2022-03-24T03:00:00+00:00\",\"dateModified\":\"2022-03-10T08:10:34+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh","description":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang","og_locale":"vi_VN","og_type":"article","og_title":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh","og_description":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh","og_url":"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2022-03-24T03:00:00+00:00","article_modified_time":"2022-03-10T08:10:34+00:00","og_image":[{"width":760,"height":422,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/02\/xay-dung-content-marketing.png","type":"image\/png"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"15 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang","url":"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang","name":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2022-03-24T03:00:00+00:00","dateModified":"2022-03-10T08:10:34+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/27533"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=27533"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/27533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/27537"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=27533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=27533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=27533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}