{"id":27859,"date":"2022-03-18T09:00:00","date_gmt":"2022-03-18T02:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=27859"},"modified":"2022-03-16T11:34:52","modified_gmt":"2022-03-16T04:34:52","slug":"reels-cuu-facebook-khoi-tac-dong-tiktok","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/reels-cuu-facebook-khoi-tac-dong-tiktok","title":{"rendered":"Li\u1ec7u Reels c\u00f3 th\u1ec3 c\u1ee9u Facebook kh\u1ecfi nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a TikTok?"},"content":{"rendered":"\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Facebook \u0111ang gi\u1ea3m m\u1ea1nh h\u01a1n bao gi\u1edd h\u1ebft. V\u00e0 Zuckerberg tin r\u1eb1ng \u0111\u00f3 l\u00e0 do s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a TikTok. Li\u1ec7u anh \u1ea5y c\u00f3 \u0111\u00fang v\u00e0 Reels c\u00f3 th\u1ec3 c\u1ee9u Facebook kh\u00f4ng? Li\u1ec7u Reels c\u00f3 th\u1ec3 c\u1ee9u Facebook kh\u1ecfi nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a TikTok?<\/p>\n\n\n\n

\"tiktok<\/figure>\n\n\n\n

L\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed 18 n\u0103m, Facebook \u0111\u00e3 sa s\u00fat m\u1ea1nh m\u1ebd nh\u1ea5t trong l\u1ecbch s\u1eed. G\u00e3 kh\u1ed5ng l\u1ed3 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c trong qu\u00fd v\u1eeba qua. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m c\u1ed5 phi\u1ebfu trong m\u1ed9t ng\u00e0y l\u1edbn nh\u1ea5t trong l\u1ecbch s\u1eed \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/p>\n\n\n\n

Ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty, Mark Zuckerberg, x\u00e1c \u0111\u1ecbnh n\u1ec1n t\u1ea3ng chia s\u1ebb video d\u1ea1ng ng\u1eafn TikTok l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh g\u00e2y ra v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n

L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 Facebook kh\u1ecfi s\u1ef1 t\u1ea5n c\u00f4ng m\u1ea1nh m\u1ebd c\u1ee7a TikTok. Facebook \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng video ng\u1eafn c\u00f3 t\u00ean Reels v\u00e0o n\u0103m 2021 cho ng\u01b0\u1eddi d\u00f9ng. T\u00ednh n\u0103ng n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean Instagram v\u00e0 nhanh ch\u00f3ng tr\u1edf th\u00e0nh \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1ea7u n\u0103m 2022, Reels \u0111\u00e3 \u0111\u01b0\u1ee3c cung c\u1ea5p cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tr\u00ean Facebook tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

TikTok \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Facebook nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

Ngay sau khi ra m\u1eaft v\u00e0o n\u0103m 2016, TikTok \u0111\u00e3 g\u00e2y b\u00e3o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. N\u00f3 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho c\u00e1c video nh\u1ea3y theo c\u00e1c b\u1ea3n nh\u1ea1c xu h\u01b0\u1edbng. Tuy nhi\u00ean, gi\u1edd \u0111\u00e2y n\u1ec1n t\u1ea3ng c\u0169ng s\u1edf h\u1eefu c\u00e1c video d\u1ea1ng ng\u1eafn t\u1eeb m\u1ed9t s\u1ed1 th\u1ec3 lo\u1ea1i. M\u1ed9t s\u1ed1 n\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m tr\u00f2 \u0111\u00f9a, th\u1ee7 thu\u1eadt, n\u1ea5u \u0103n v\u00e0 gi\u1ea3i tr\u00ed.<\/p>\n\n\n\n

Trong v\u00f2ng ch\u01b0a \u0111\u1ea7y 5 n\u0103m, TikTok \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n 3 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng. Con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng h\u01a1n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e3 s\u1edf h\u1eefu h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. \u0110\u00e2y l\u00e0 c\u00e1ch n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang g\u00e2y ra v\u1ea5n \u0111\u1ec1 cho Facebook.<\/p>\n\n\n\n

1. S\u1ef1 s\u1ee5t gi\u1ea3m ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 h\u00e0ng th\u00e1ng<\/strong><\/h3>\n\n\n\n

Facebook \u0111\u00e3 tr\u1ea3i qua s\u1ef1 s\u1ee5t gi\u1ea3m l\u1ea7n \u0111\u1ea7u ti\u00ean v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 TikTok gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf. Theo b\u00e1o c\u00e1o c\u1ee7a Forbes, kho\u1ea3ng n\u1eeda tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n

Facebook \u0111ang \u0111\u00e1nh m\u1ea5t m\u1ed9t ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3, c\u1ee5 th\u1ec3 l\u00e0 Gen Z, v\u00e0o tay \u0111\u1ed1i th\u1ee7 TikTok.<\/p>\n\n\n\n

2. L\u00e0m c\u1ea1n ki\u1ec7t m\u1ee9c \u0111\u1ed9 cam k\u1ebft<\/strong><\/h3>\n\n\n\n

C\u00f9ng v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. Facebook c\u0169ng \u0111ang ph\u1ea3i g\u00e1nh ch\u1ecbu s\u1ef1 suy gi\u1ea3m m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Theo Statista, th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh tr\u00ean \u1ee9ng d\u1ee5ng chia s\u1ebb video l\u00e0 10,85 ph\u00fat. Trong khi \u0111\u00f3, c\u00e1c \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c l\u1ea1i t\u1ee5t h\u1eadu xa h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. \u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00ec ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng c\u00e0ng l\u00e2u th\u00ec n\u1ec1n t\u1ea3ng \u0111\u00f3 c\u00e0ng h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

3. T\u00edch l\u0169y doanh thu qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfm h\u01a1n 97% doanh thu h\u00e0ng n\u0103m c\u1ee7a Facebook. Theo Statista, c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra 86 t\u1ef7 \u0111\u00f4 la doanh thu to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2020. \u0110\u1eb7c bi\u1ec7t l\u00e0 84 t\u1ef7 \u0111\u00f4 la trong s\u1ed1 \u0111\u00f3 \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

Khi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c gi\u1ea3m m\u1ea1nh, Facebook \u0111ang mang l\u1ea1i \u00edt ti\u1ec1n h\u01a1n t\u1eeb qu\u1ea3ng c\u00e1o. L\u00fd do l\u00e0 v\u00ec c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng t\u1eeb chi ti\u00eau qu\u1ea3ng c\u00e1o. T\u00ednh n\u0103ng minh b\u1ea1ch c\u1ee7a Tr\u00ecnh theo d\u00f5i \u1ee9ng d\u1ee5ng c\u1ee7a Apple c\u0169ng \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o l\u00e0 \u0111ang l\u00e0m c\u1ea1n ki\u1ec7t doanh thu qu\u1ea3ng c\u00e1o. T\u00ednh n\u0103ng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0o n\u0103m ngo\u00e1i v\u1edbi phi\u00ean b\u1ea3n iOS 14.5 \u0111\u1ec3 h\u1ea1n ch\u1ebf c\u00e1c \u1ee9ng d\u1ee5ng iPhone theo d\u00f5i d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

S\u1ef1 s\u1ee5t gi\u1ea3m m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a Facebook v\u00e0 s\u1ef1 s\u1ee5t gi\u1ea3m doanh thu sau \u0111\u00f3 \u0111ang l\u00e0m t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty xu\u1ed1ng \u0111\u00e1ng k\u1ec3. Meta, c\u00f4ng ty m\u1eb9 c\u1ee7a Facebook, \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 s\u1ee5t gi\u1ea3m c\u1ed5 phi\u1ebfu h\u01a1n 200 t\u1ef7 USD sau b\u00e1o c\u00e1o thu nh\u1eadp h\u00e0ng qu\u00fd \u1ea3m \u0111\u1ea1m.<\/p>\n\n\n\n

C\u00e1ch Facebook \u0111ang l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 l\u1ea5y l\u1ea1i \u0111\u1ed9ng l\u1ef1c sau nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a TikTok<\/strong><\/h2>\n\n\n\n

Trong v\u00e0i n\u0103m qua, c\u00e1c xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 chuy\u1ec3n sang n\u1ed9i dung video d\u1ea1ng ng\u1eafn. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng \u0111\u00e3 b\u1ecb th\u1ed1ng tr\u1ecb b\u1edfi TikTok trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Video ng\u1eafn \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc tr\u1ebb tu\u1ed5i. L\u00fd do l\u00e0 v\u00ec th\u1eddi gian ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ng\u1eafn h\u01a1n trong qu\u00e1 kh\u1ee9. <\/p>\n\n\n\n

V\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi Facebook v\u00e0 to\u00e0n b\u1ed9 d\u00f2ng \u1ee9ng d\u1ee5ng Meta l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o. V\u00ec v\u1eady, b\u1ea5t k\u1ef3 d\u1ecbch v\u1ee5 n\u00e0o chi\u1ebfm th\u1eddi gian v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng – ch\u1eb3ng h\u1ea1n nh\u01b0 TikTok – \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111e d\u1ecda s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3.<\/p>\n\n\n\n

Zuckerberg nh\u1eadn ra nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung video d\u1ea1ng ng\u1eafn. Sau s\u1ef1 s\u1ee5t gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu, anh \u1ea5y ch\u1ea5p nh\u1eadn r\u1eb1ng c\u00f4ng ty \u0111ang ch\u1ed1ng l\u1ea1i “m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ch\u01b0a t\u1eebng c\u00f3” t\u1eeb TikTok. \u00d4ng y\u00eau c\u1ea7u c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a Meta t\u1eadp trung v\u00e0o Reels, v\u1ed1n \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 tr\u00ean Instagram.<\/p>\n\n\n\n

Li\u1ec7u Reels c\u00f3 th\u1ec3 “gi\u1ea3i c\u1ee9u” Facebook kh\u1ecfi nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a TikTok?<\/strong><\/h2>\n\n\n\n

M\u1eb7c d\u00f9 video d\u1ea1ng ng\u1eafn c\u00f3 th\u1ec3 \u0111ang l\u00e0 xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, TikTok l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ho\u00e0n to\u00e0n kh\u00e1c. Do \u0111\u00f3, s\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 Facebook sao ch\u00e9p n\u00f3 nh\u01b0 nh\u1eefng vi\u1ec7c \u0111\u00e3 l\u00e0m tr\u00ean Snapchat. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do t\u1ea1i sao tr\u1eadn chi\u1ebfn gi\u1eefa Reels v\u00e0 TikTok s\u1ebd kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi Facebook. <\/p>\n\n\n\n

Facebook \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/h3>\n\n\n\n

Facebook l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 th\u1ec3 ch\u1ee9a \u1ea3nh, video, v\u0103n b\u1ea3n, b\u1ea3n xem tr\u01b0\u1edbc li\u00ean k\u1ebft v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c. Nhi\u1ec1u kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i kh\u00f4ng c\u00f2n coi \u0111\u00e2y l\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb n\u1eefa. T\u1ea5t c\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a thanh thi\u1ebfu ni\u00ean tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, TikTok l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1edbi m\u1ee5c \u0111\u00edch duy nh\u1ea5t l\u00e0 gi\u1ea3i tr\u00ed cho kh\u00e1n gi\u1ea3. N\u00f3 kh\u00e1c v\u1edbi vi\u1ec7c t\u1ea1o m\u1ed9t nh\u1eadt k\u00fd cu\u1ed9c s\u1ed1ng tr\u00ean Instagram ho\u1eb7c ghi ch\u00e9p l\u1ea1i cu\u1ed9c s\u1ed1ng th\u1ef1c tr\u00ean Facebook. Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, TikTok \u0111\u1ea1i di\u1ec7n cho m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra c\u00e1c n\u1ed9i dung v\u00e0 xu h\u01b0\u1edbng. \u0110i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 \u0111\u1ee7 kh\u00e1c bi\u1ec7t v\u00e0 s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 m\u00f4 ph\u1ecfng n\u00f3 v\u00e0o Facebook.<\/p>\n\n\n\n

\u0110\u1ec3 Facebook c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi TikTok, Facebook ph\u1ea3i t\u1ef1 t\u00e1i t\u1ea1o th\u00e0nh m\u1ed9t \u1ee9ng d\u1ee5ng ho\u00e0n to\u00e0n m\u1edbi. \u1ee8ng d\u1ee5ng n\u00e0y n\u00ean mang t\u00ednh k\u1ebft d\u00ednh cao v\u00e0 s\u00e1ng t\u1ea1o, kh\u00e1c xa so v\u1edbi hi\u1ec7n nay.<\/p>\n\n\n\n

Facebook \u0111\u00e3 mu\u1ed9n v\u1edbi tr\u00f2 ch\u01a1i “b\u00e9o b\u1edf”<\/strong><\/h3>\n\n\n\n

Facebook \u0111\u00e3 m\u1ea5t d\u1ea7n t\u00ednh ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb trong m\u1ed9t v\u00e0i n\u0103m nay. Tuy nhi\u00ean, v\u1ec1 t\u1ed5ng th\u1ec3, n\u00f3 v\u1eabn thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ti\u1ec1n. \u0110\u00f3 c\u00f3 l\u1ebd l\u00e0 l\u00fd do t\u1ea1i sao c\u00f4ng ty kh\u00f4ng ph\u1ea3n \u1ee9ng nhanh nh\u01b0 v\u1eady.<\/p>\n\n\n\n

Gi\u1edd \u0111\u00e2y, Facebook \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh nh\u1ea3y v\u00e0o “mi\u1ebfng b\u00e1nh” video d\u1ea1ng ng\u1eafn. L\u00fac n\u00e0y kh\u00e1n gi\u1ea3 \u0111\u00e3 c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng thay th\u1ebf t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi TikTok. N\u1ebfu Facebook mu\u1ed1n th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n TikTok, Zuckerberg s\u1ebd ph\u1ea3i \u0111\u1ed5 r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0o Reels.<\/p>\n\n\n\n

Cho d\u00f9 \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra hay kh\u00f4ng th\u00ec ng\u01b0\u1eddi d\u00f9ng v\u1eabn c\u00f2n ph\u1ea3i ch\u1edd \u0111\u1ee3i th\u00eam. Zuckerberg d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ph\u1ea7n l\u1edbn t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty l\u00e0 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ho\u00e0n to\u00e0n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u00f3a c\u00f3 t\u00ean l\u00e0 Metaverse. Zuckerberg \u0111\u00e3 d\u00e0nh h\u01a1n 10 t\u1ef7 \u0111\u00f4 la cho d\u1ef1 \u00e1n.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 nh\u00e0 ph\u00e2n t\u00edch tin r\u1eb1ng Facebook \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u1ed1i \u0111e d\u1ecda c\u1ee7a TikTok b\u1eb1ng c\u00e1ch \u01b0u ti\u00ean c\u00e1c d\u1ef1 \u00e1n kh\u00e1c. V\u00e0 b\u00e2y gi\u1edd n\u1ec1n t\u1ea3ng \u0111\u00e3 qu\u00e1 mu\u1ed9n \u0111\u1ec3 gi\u00e0nh l\u1ea1i ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n

V\u1ea5n \u0111\u1ec1 v\u1ec1 doanh thu<\/strong><\/h3>\n\n\n\n

Ngay c\u1ea3 khi Facebook th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a Gen-Z (nh\u1eefng kh\u00e1n gi\u1ea3 n\u1ed5i b\u1eadt c\u1ee7a TikTok) v\u1edbi Reels. Facebook v\u1eabn ph\u1ea3i t\u00ecm ra c\u00e1ch \u0111\u1ec3 l\u00e0m cho n\u00f3 th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t th\u01b0\u01a1ng m\u1ea1i. L\u00fd do l\u00e0 v\u00ec Video d\u1ea1ng ng\u1eafn s\u1ebd kh\u00f4ng d\u1ec5 ki\u1ebfm ti\u1ec1n nh\u01b0 n\u1ed9i dung d\u1ea1ng d\u00e0i.<\/p>\n\n\n\n

Meta \u0111ang th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch \u0111\u1ec3 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ki\u1ebfm ti\u1ec1n t\u1eeb n\u1ed9i dung c\u1ee7a h\u1ecd. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh ti\u1ec1n th\u01b0\u1edfng Reels Play. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i ng\u01b0\u1eddi d\u00f9ng v\u1eabn ch\u01b0a th\u1ea5y kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3. Th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi Facebook l\u00e0 k\u1ebft h\u1ee3p \u00edt qu\u1ea3ng c\u00e1o x\u00e2m nh\u1eadp h\u01a1n v\u00e0o Reels m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Reels vs TikTok: Ph\u00e1n quy\u1ebft cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\n

S\u1ef1 n\u1ed5i l\u00ean c\u1ee7a TikTok v\u00e0 YouTube Shorts cho th\u1ea5y video l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Do \u0111\u00f3, Facebook c\u0169ng \u0111\u00e3 kh\u00f4ng b\u1ecf qua m\u1ea3nh \u0111\u1ea5t n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng l\u00e0m cho n\u00f3 c\u00f3 v\u1ebb s\u00e1ng t\u1ea1o \u2014 nh\u01b0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 quan tr\u1ecdng. Facebook coi Reels l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh. H\u1ecd bu\u1ed9c s\u1ebd c\u1ea7n ph\u1ea3i l\u00e0m nh\u01b0 v\u1eady n\u1ebfu mu\u1ed1n gi\u1ea3m b\u1edbt c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a TikTok l\u00ean Facebook.<\/p>\n\n\n\n

Stories c\u00f3 th\u1ec3 l\u1ed7i th\u1eddi so v\u1edbi video d\u1ea1ng ng\u1eafn trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Meta h\u00f9ng m\u1ea1nh \u0111\u1eb1ng sau n\u00f3, n\u00f3 c\u00f3 m\u1ecdi c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n