![\"\"](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/thong-ke-facebook.png\")
<\/figure><\/div>\n\n\n\nTh\u1ed1ng k\u00ea nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a Facebook<\/strong><\/h2>\n\n\n\n\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Facebook r\u1ea5t \u0111a d\u1ea1ng do \u0111\u00f3, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ecdi th\u1ee9, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Facebook.<\/p>\n\n\n\n
1. Ng\u01b0\u1eddi d\u00f9ng t\u1eeb 25-34 tu\u1ed5i \u0111\u1ea1i di\u1ec7n cho l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 l\u1edbn nh\u1ea5t c\u1ee7a Facebook<\/strong><\/h3>\n\n\n\nB\u1ea5t ch\u1ea5p danh ti\u1ebfng c\u1ee7a n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t m\u1ea1ng c\u00f3 v\u1ebb “l\u00e2u \u0111\u1eddi h\u01a1n”. 26,4% c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a n\u1ec1n t\u1ea3ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 millennials. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, h\u01a1n 1\/3 (36%) kh\u00e1n gi\u1ea3 c\u1ee7a Facebook l\u00e0 45 tu\u1ed5i tr\u1edf l\u00ean.<\/p>\n\n\n\n
![\"th\u1ed1ng](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/image-102.png\")
Th\u1ed1ng k\u00ea ng\u01b0\u1eddi d\u00f9ng Facebook theo \u0111\u1ed9 tu\u1ed5i<\/figcaption><\/figure><\/div>\n\n\n\n2. 73% ng\u01b0\u1eddi d\u00f9ng Internet c\u00f3 tr\u00ecnh \u0111\u1ed9 \u0111\u1ea1i h\u1ecdc \u0111ang s\u1eed d\u1ee5ng Facebook<\/strong><\/h3>\n\n\n\nS\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0 70% ng\u01b0\u1eddi ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n $75.000 m\u1ed9t n\u0103m<\/p>\n\n\n\n
\u0110\u1ed1i t\u01b0\u1ee3ng c\u00f3 h\u1ecdc th\u1ee9c cao v\u00e0 chi ti\u00eau l\u1edbn c\u1ee7a Facebook r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm ki\u1ebfm doanh thu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
Th\u1ed1ng k\u00ea s\u1eed d\u1ee5ng Facebook<\/strong><\/h2>\n\n\n\nV\u1edbi s\u1ef1 gia t\u0103ng s\u1ef1 c\u1ea1nh tranh xung quanh c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ef1 th\u1eadt th\u00ec c\u00f3 v\u1ebb nh\u01b0 Facebook kh\u00f4ng ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n
Nh\u01b0ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t c\u1ee7a Facebook b\u00e1o hi\u1ec7u r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y v\u1eabn ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, s\u1ef1 c\u1ea1nh tranh m\u1edbi v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ea5t ng\u1edd t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3 trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
3. Facebook hi\u1ec7n t\u1ef1 h\u00e0o c\u00f3 h\u01a1n 2,89 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng<\/strong><\/h3>\n\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng t\u1ea3i \u1ee9ng d\u1ee5ng ch\u1eafc ch\u1eafn \u0111\u00e3 ch\u1eadm l\u1ea1i. Tuy nhi\u00ean, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn v\u1ecb th\u1ebf c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i. Facebook \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua ng\u01b0\u1ee1ng 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng. T\u1eeb \u0111\u00e2y Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ea7u ti\u00ean l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n
4. 70% ng\u01b0\u1eddi d\u00f9ng Facebook kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd truy c\u1eadp h\u00e0ng ng\u00e0y<\/strong><\/h3>\n\n\n\nB\u00ean c\u1ea1nh \u0111\u00f3 th\u00ec 49% ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra n\u1ec1n t\u1ea3ng “v\u00e0i l\u1ea7n m\u1ed7i ng\u00e0y”<\/p>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch n\u1ec1n t\u1ea3ng n\u00e0y thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1eb7p l\u1ea1i t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u00e1nh b\u1ea1i con s\u1ed1 tr\u00ean Instagram, Twitter v\u00e0 YouTube. C\u00f3 l\u1ebd l\u00e0 m\u1ed9t c\u00fa s\u1ed1c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh, \u0111\u00f3 l\u00e0 do vi\u1ec7c s\u1eed d\u1ee5ng Facebook su\u1ed1t c\u1ea3 ng\u00e0y v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n
B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch Facebook s\u00e2u. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1n gi\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
5. Ng\u01b0\u1eddi d\u00f9ng Facebook trung b\u00ecnh d\u00e0nh 33 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y<\/strong><\/h3>\n\n\n\nVi\u1ec7c s\u1eed d\u1ee5ng Facebook \u0111\u00e3 \u0111\u01b0\u1ee3c duy tr\u00ec \u1ed5n \u0111\u1ecbnh k\u1ec3 t\u1eeb kho\u1ea3ng n\u0103m 2019. M\u1eb7c d\u00f9 th\u1eddi l\u01b0\u1ee3ng \u0111\u00e3 gi\u1ea3m 6 ph\u00fat trong t\u1ed5ng s\u1ed1 5 n\u0103m qua.<\/p>\n\n\n\n
H\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng l\u00e0 kh\u00e1 \u1ed5n \u0111\u1ecbnh. Nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed3n t\u1ea1i h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 nhi\u1ec1u h\u01a1n. Do \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i trung b\u00ecnh tr\u1ea3i r\u1ed9ng th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u1ed3ng \u0111\u1ec1u h\u01a1n.<\/p>\n\n\n\n
![\"th\u1ed1ng](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/image-103.png\")
Th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1ecf ra cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ph\u00fat)<\/figcaption><\/figure><\/div>\n\n\n\n6. 98.5% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\nTrong 98.5% ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u01a1n 81,8% ho\u00e0n to\u00e0n truy c\u1eadp Facebook qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. S\u1ef1 th\u1eadt th\u00ec kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean \u1edf \u0111\u00e2y. M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh lu\u00f4n song h\u00e0nh v\u1edbi nhau. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, d\u1eef li\u1ec7u n\u00e0y r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ec3 t\u1ea1o ra c\u1ea3 b\u00e0i \u0111\u0103ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n
7. 2\/3 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh xem tin t\u1ee9c qua Facebook (v\u00e0 g\u1ea7n 1\/3 l\u00e0m nh\u01b0 v\u1eady th\u01b0\u1eddng xuy\u00ean)<\/strong><\/h3>\n\n\n\nTwitter c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng l\u00e0 n\u1ec1n t\u1ea3ng “tin t\u1ee9c n\u00f3ng h\u1ed5i” nh\u01b0ng Facebook v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n tin t\u1ee9c m\u1edbi b\u00ean c\u1ea1nh YouTube, theo b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi cho ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n
8. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a Facebook th\u1ea5p th\u1ee9 hai trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ch\u1ec9 0,8% v\u00e0o n\u0103m 2021)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 th\u1ed1ng k\u00ea \u0111\u00e1ng quan t\u00e2m nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u1ed1ng k\u00ea Facebook d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 Marketer. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng tr\u00ean TikTok v\u00e0 s\u1ef1 ch\u1eefng l\u1ea1i tr\u00ean Instagram cho th\u1ea5y kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n
![\"facebook](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/image-104.png\")
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n\n9. Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (93%)<\/strong><\/h3>\n\n\n\nC\u00e1c Marketer ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n r\u1eb1ng Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch b\u00e1n h\u00e0ng. Theo m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t, c\u00e1c Marketer d\u00e0nh ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean Facebook so v\u1edbi Instagram.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nFacebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
![\"facebook](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/image-105.png\")
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
![\"facebook\"](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/image-106.png\")
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
![\"facebook\"](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/03\/image-107.png\")
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
B\u1ea5t ch\u1ea5p danh ti\u1ebfng c\u1ee7a n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t m\u1ea1ng c\u00f3 v\u1ebb “l\u00e2u \u0111\u1eddi h\u01a1n”. 26,4% c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a n\u1ec1n t\u1ea3ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 millennials. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, h\u01a1n 1\/3 (36%) kh\u00e1n gi\u1ea3 c\u1ee7a Facebook l\u00e0 45 tu\u1ed5i tr\u1edf l\u00ean.<\/p>\n\n\n\n
2. 73% ng\u01b0\u1eddi d\u00f9ng Internet c\u00f3 tr\u00ecnh \u0111\u1ed9 \u0111\u1ea1i h\u1ecdc \u0111ang s\u1eed d\u1ee5ng Facebook<\/strong><\/h3>\n\n\n\nS\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0 70% ng\u01b0\u1eddi ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n $75.000 m\u1ed9t n\u0103m<\/p>\n\n\n\n
\u0110\u1ed1i t\u01b0\u1ee3ng c\u00f3 h\u1ecdc th\u1ee9c cao v\u00e0 chi ti\u00eau l\u1edbn c\u1ee7a Facebook r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm ki\u1ebfm doanh thu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
Th\u1ed1ng k\u00ea s\u1eed d\u1ee5ng Facebook<\/strong><\/h2>\n\n\n\nV\u1edbi s\u1ef1 gia t\u0103ng s\u1ef1 c\u1ea1nh tranh xung quanh c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ef1 th\u1eadt th\u00ec c\u00f3 v\u1ebb nh\u01b0 Facebook kh\u00f4ng ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n
Nh\u01b0ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t c\u1ee7a Facebook b\u00e1o hi\u1ec7u r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y v\u1eabn ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, s\u1ef1 c\u1ea1nh tranh m\u1edbi v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ea5t ng\u1edd t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3 trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
3. Facebook hi\u1ec7n t\u1ef1 h\u00e0o c\u00f3 h\u01a1n 2,89 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng<\/strong><\/h3>\n\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng t\u1ea3i \u1ee9ng d\u1ee5ng ch\u1eafc ch\u1eafn \u0111\u00e3 ch\u1eadm l\u1ea1i. Tuy nhi\u00ean, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn v\u1ecb th\u1ebf c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i. Facebook \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua ng\u01b0\u1ee1ng 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng. T\u1eeb \u0111\u00e2y Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ea7u ti\u00ean l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n
4. 70% ng\u01b0\u1eddi d\u00f9ng Facebook kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd truy c\u1eadp h\u00e0ng ng\u00e0y<\/strong><\/h3>\n\n\n\nB\u00ean c\u1ea1nh \u0111\u00f3 th\u00ec 49% ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra n\u1ec1n t\u1ea3ng “v\u00e0i l\u1ea7n m\u1ed7i ng\u00e0y”<\/p>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch n\u1ec1n t\u1ea3ng n\u00e0y thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1eb7p l\u1ea1i t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u00e1nh b\u1ea1i con s\u1ed1 tr\u00ean Instagram, Twitter v\u00e0 YouTube. C\u00f3 l\u1ebd l\u00e0 m\u1ed9t c\u00fa s\u1ed1c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh, \u0111\u00f3 l\u00e0 do vi\u1ec7c s\u1eed d\u1ee5ng Facebook su\u1ed1t c\u1ea3 ng\u00e0y v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n
B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch Facebook s\u00e2u. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1n gi\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
5. Ng\u01b0\u1eddi d\u00f9ng Facebook trung b\u00ecnh d\u00e0nh 33 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y<\/strong><\/h3>\n\n\n\nVi\u1ec7c s\u1eed d\u1ee5ng Facebook \u0111\u00e3 \u0111\u01b0\u1ee3c duy tr\u00ec \u1ed5n \u0111\u1ecbnh k\u1ec3 t\u1eeb kho\u1ea3ng n\u0103m 2019. M\u1eb7c d\u00f9 th\u1eddi l\u01b0\u1ee3ng \u0111\u00e3 gi\u1ea3m 6 ph\u00fat trong t\u1ed5ng s\u1ed1 5 n\u0103m qua.<\/p>\n\n\n\n
H\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng l\u00e0 kh\u00e1 \u1ed5n \u0111\u1ecbnh. Nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed3n t\u1ea1i h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 nhi\u1ec1u h\u01a1n. Do \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i trung b\u00ecnh tr\u1ea3i r\u1ed9ng th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u1ed3ng \u0111\u1ec1u h\u01a1n.<\/p>\n\n\n\n
Th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1ecf ra cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ph\u00fat)<\/figcaption><\/figure><\/div>\n\n\n\n6. 98.5% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\nTrong 98.5% ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u01a1n 81,8% ho\u00e0n to\u00e0n truy c\u1eadp Facebook qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. S\u1ef1 th\u1eadt th\u00ec kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean \u1edf \u0111\u00e2y. M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh lu\u00f4n song h\u00e0nh v\u1edbi nhau. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, d\u1eef li\u1ec7u n\u00e0y r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ec3 t\u1ea1o ra c\u1ea3 b\u00e0i \u0111\u0103ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n
7. 2\/3 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh xem tin t\u1ee9c qua Facebook (v\u00e0 g\u1ea7n 1\/3 l\u00e0m nh\u01b0 v\u1eady th\u01b0\u1eddng xuy\u00ean)<\/strong><\/h3>\n\n\n\nTwitter c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng l\u00e0 n\u1ec1n t\u1ea3ng “tin t\u1ee9c n\u00f3ng h\u1ed5i” nh\u01b0ng Facebook v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n tin t\u1ee9c m\u1edbi b\u00ean c\u1ea1nh YouTube, theo b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi cho ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n
8. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a Facebook th\u1ea5p th\u1ee9 hai trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ch\u1ec9 0,8% v\u00e0o n\u0103m 2021)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 th\u1ed1ng k\u00ea \u0111\u00e1ng quan t\u00e2m nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u1ed1ng k\u00ea Facebook d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 Marketer. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng tr\u00ean TikTok v\u00e0 s\u1ef1 ch\u1eefng l\u1ea1i tr\u00ean Instagram cho th\u1ea5y kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n\n9. Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (93%)<\/strong><\/h3>\n\n\n\nC\u00e1c Marketer ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n r\u1eb1ng Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch b\u00e1n h\u00e0ng. Theo m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t, c\u00e1c Marketer d\u00e0nh ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean Facebook so v\u1edbi Instagram.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nFacebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
V\u1edbi s\u1ef1 gia t\u0103ng s\u1ef1 c\u1ea1nh tranh xung quanh c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ef1 th\u1eadt th\u00ec c\u00f3 v\u1ebb nh\u01b0 Facebook kh\u00f4ng ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n
Nh\u01b0ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t c\u1ee7a Facebook b\u00e1o hi\u1ec7u r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y v\u1eabn ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, s\u1ef1 c\u1ea1nh tranh m\u1edbi v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ea5t ng\u1edd t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3 trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
3. Facebook hi\u1ec7n t\u1ef1 h\u00e0o c\u00f3 h\u01a1n 2,89 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng<\/strong><\/h3>\n\n\n\nM\u1eb7c d\u00f9 vi\u1ec7c t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng t\u1ea3i \u1ee9ng d\u1ee5ng ch\u1eafc ch\u1eafn \u0111\u00e3 ch\u1eadm l\u1ea1i. Tuy nhi\u00ean, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn v\u1ecb th\u1ebf c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i. Facebook \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua ng\u01b0\u1ee1ng 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng. T\u1eeb \u0111\u00e2y Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ea7u ti\u00ean l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n
4. 70% ng\u01b0\u1eddi d\u00f9ng Facebook kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd truy c\u1eadp h\u00e0ng ng\u00e0y<\/strong><\/h3>\n\n\n\nB\u00ean c\u1ea1nh \u0111\u00f3 th\u00ec 49% ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra n\u1ec1n t\u1ea3ng “v\u00e0i l\u1ea7n m\u1ed7i ng\u00e0y”<\/p>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch n\u1ec1n t\u1ea3ng n\u00e0y thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1eb7p l\u1ea1i t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u00e1nh b\u1ea1i con s\u1ed1 tr\u00ean Instagram, Twitter v\u00e0 YouTube. C\u00f3 l\u1ebd l\u00e0 m\u1ed9t c\u00fa s\u1ed1c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh, \u0111\u00f3 l\u00e0 do vi\u1ec7c s\u1eed d\u1ee5ng Facebook su\u1ed1t c\u1ea3 ng\u00e0y v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n
B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch Facebook s\u00e2u. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1n gi\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
5. Ng\u01b0\u1eddi d\u00f9ng Facebook trung b\u00ecnh d\u00e0nh 33 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y<\/strong><\/h3>\n\n\n\nVi\u1ec7c s\u1eed d\u1ee5ng Facebook \u0111\u00e3 \u0111\u01b0\u1ee3c duy tr\u00ec \u1ed5n \u0111\u1ecbnh k\u1ec3 t\u1eeb kho\u1ea3ng n\u0103m 2019. M\u1eb7c d\u00f9 th\u1eddi l\u01b0\u1ee3ng \u0111\u00e3 gi\u1ea3m 6 ph\u00fat trong t\u1ed5ng s\u1ed1 5 n\u0103m qua.<\/p>\n\n\n\n
H\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng l\u00e0 kh\u00e1 \u1ed5n \u0111\u1ecbnh. Nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed3n t\u1ea1i h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 nhi\u1ec1u h\u01a1n. Do \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i trung b\u00ecnh tr\u1ea3i r\u1ed9ng th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u1ed3ng \u0111\u1ec1u h\u01a1n.<\/p>\n\n\n\n
Th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1ecf ra cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ph\u00fat)<\/figcaption><\/figure><\/div>\n\n\n\n6. 98.5% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\nTrong 98.5% ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u01a1n 81,8% ho\u00e0n to\u00e0n truy c\u1eadp Facebook qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. S\u1ef1 th\u1eadt th\u00ec kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean \u1edf \u0111\u00e2y. M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh lu\u00f4n song h\u00e0nh v\u1edbi nhau. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, d\u1eef li\u1ec7u n\u00e0y r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ec3 t\u1ea1o ra c\u1ea3 b\u00e0i \u0111\u0103ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n
7. 2\/3 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh xem tin t\u1ee9c qua Facebook (v\u00e0 g\u1ea7n 1\/3 l\u00e0m nh\u01b0 v\u1eady th\u01b0\u1eddng xuy\u00ean)<\/strong><\/h3>\n\n\n\nTwitter c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng l\u00e0 n\u1ec1n t\u1ea3ng “tin t\u1ee9c n\u00f3ng h\u1ed5i” nh\u01b0ng Facebook v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n tin t\u1ee9c m\u1edbi b\u00ean c\u1ea1nh YouTube, theo b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi cho ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n
8. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a Facebook th\u1ea5p th\u1ee9 hai trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ch\u1ec9 0,8% v\u00e0o n\u0103m 2021)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 th\u1ed1ng k\u00ea \u0111\u00e1ng quan t\u00e2m nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u1ed1ng k\u00ea Facebook d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 Marketer. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng tr\u00ean TikTok v\u00e0 s\u1ef1 ch\u1eefng l\u1ea1i tr\u00ean Instagram cho th\u1ea5y kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n\n9. Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (93%)<\/strong><\/h3>\n\n\n\nC\u00e1c Marketer ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n r\u1eb1ng Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch b\u00e1n h\u00e0ng. Theo m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t, c\u00e1c Marketer d\u00e0nh ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean Facebook so v\u1edbi Instagram.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nFacebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3 th\u00ec 49% ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra n\u1ec1n t\u1ea3ng “v\u00e0i l\u1ea7n m\u1ed7i ng\u00e0y”<\/p>\n\n\n\n
D\u1eef li\u1ec7u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch n\u1ec1n t\u1ea3ng n\u00e0y thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1eb7p l\u1ea1i t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u00e1nh b\u1ea1i con s\u1ed1 tr\u00ean Instagram, Twitter v\u00e0 YouTube. C\u00f3 l\u1ebd l\u00e0 m\u1ed9t c\u00fa s\u1ed1c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh, \u0111\u00f3 l\u00e0 do vi\u1ec7c s\u1eed d\u1ee5ng Facebook su\u1ed1t c\u1ea3 ng\u00e0y v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n
B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch Facebook s\u00e2u. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1n gi\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
5. Ng\u01b0\u1eddi d\u00f9ng Facebook trung b\u00ecnh d\u00e0nh 33 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y<\/strong><\/h3>\n\n\n\nVi\u1ec7c s\u1eed d\u1ee5ng Facebook \u0111\u00e3 \u0111\u01b0\u1ee3c duy tr\u00ec \u1ed5n \u0111\u1ecbnh k\u1ec3 t\u1eeb kho\u1ea3ng n\u0103m 2019. M\u1eb7c d\u00f9 th\u1eddi l\u01b0\u1ee3ng \u0111\u00e3 gi\u1ea3m 6 ph\u00fat trong t\u1ed5ng s\u1ed1 5 n\u0103m qua.<\/p>\n\n\n\n
H\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng l\u00e0 kh\u00e1 \u1ed5n \u0111\u1ecbnh. Nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed3n t\u1ea1i h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 nhi\u1ec1u h\u01a1n. Do \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i trung b\u00ecnh tr\u1ea3i r\u1ed9ng th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u1ed3ng \u0111\u1ec1u h\u01a1n.<\/p>\n\n\n\n
Th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1ecf ra cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ph\u00fat)<\/figcaption><\/figure><\/div>\n\n\n\n6. 98.5% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\nTrong 98.5% ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u01a1n 81,8% ho\u00e0n to\u00e0n truy c\u1eadp Facebook qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. S\u1ef1 th\u1eadt th\u00ec kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean \u1edf \u0111\u00e2y. M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh lu\u00f4n song h\u00e0nh v\u1edbi nhau. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, d\u1eef li\u1ec7u n\u00e0y r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ec3 t\u1ea1o ra c\u1ea3 b\u00e0i \u0111\u0103ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n
7. 2\/3 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh xem tin t\u1ee9c qua Facebook (v\u00e0 g\u1ea7n 1\/3 l\u00e0m nh\u01b0 v\u1eady th\u01b0\u1eddng xuy\u00ean)<\/strong><\/h3>\n\n\n\nTwitter c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng l\u00e0 n\u1ec1n t\u1ea3ng “tin t\u1ee9c n\u00f3ng h\u1ed5i” nh\u01b0ng Facebook v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n tin t\u1ee9c m\u1edbi b\u00ean c\u1ea1nh YouTube, theo b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi cho ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n
8. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a Facebook th\u1ea5p th\u1ee9 hai trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ch\u1ec9 0,8% v\u00e0o n\u0103m 2021)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 th\u1ed1ng k\u00ea \u0111\u00e1ng quan t\u00e2m nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u1ed1ng k\u00ea Facebook d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 Marketer. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng tr\u00ean TikTok v\u00e0 s\u1ef1 ch\u1eefng l\u1ea1i tr\u00ean Instagram cho th\u1ea5y kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n\n9. Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (93%)<\/strong><\/h3>\n\n\n\nC\u00e1c Marketer ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n r\u1eb1ng Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch b\u00e1n h\u00e0ng. Theo m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t, c\u00e1c Marketer d\u00e0nh ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean Facebook so v\u1edbi Instagram.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nFacebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
6. 98.5% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\nTrong 98.5% ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u01a1n 81,8% ho\u00e0n to\u00e0n truy c\u1eadp Facebook qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. S\u1ef1 th\u1eadt th\u00ec kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean \u1edf \u0111\u00e2y. M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh lu\u00f4n song h\u00e0nh v\u1edbi nhau. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, d\u1eef li\u1ec7u n\u00e0y r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ec3 t\u1ea1o ra c\u1ea3 b\u00e0i \u0111\u0103ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n
7. 2\/3 ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh xem tin t\u1ee9c qua Facebook (v\u00e0 g\u1ea7n 1\/3 l\u00e0m nh\u01b0 v\u1eady th\u01b0\u1eddng xuy\u00ean)<\/strong><\/h3>\n\n\n\nTwitter c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng l\u00e0 n\u1ec1n t\u1ea3ng “tin t\u1ee9c n\u00f3ng h\u1ed5i” nh\u01b0ng Facebook v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n tin t\u1ee9c m\u1edbi b\u00ean c\u1ea1nh YouTube, theo b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi cho ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n
8. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a Facebook th\u1ea5p th\u1ee9 hai trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ch\u1ec9 0,8% v\u00e0o n\u0103m 2021)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 th\u1ed1ng k\u00ea \u0111\u00e1ng quan t\u00e2m nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u1ed1ng k\u00ea Facebook d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 Marketer. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng tr\u00ean TikTok v\u00e0 s\u1ef1 ch\u1eefng l\u1ea1i tr\u00ean Instagram cho th\u1ea5y kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n\n9. Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (93%)<\/strong><\/h3>\n\n\n\nC\u00e1c Marketer ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n r\u1eb1ng Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch b\u00e1n h\u00e0ng. Theo m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t, c\u00e1c Marketer d\u00e0nh ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean Facebook so v\u1edbi Instagram.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nFacebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Twitter c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng l\u00e0 n\u1ec1n t\u1ea3ng “tin t\u1ee9c n\u00f3ng h\u1ed5i” nh\u01b0ng Facebook v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n tin t\u1ee9c m\u1edbi b\u00ean c\u1ea1nh YouTube, theo b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi cho ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n
8. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a Facebook th\u1ea5p th\u1ee9 hai trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (ch\u1ec9 0,8% v\u00e0o n\u0103m 2021)<\/strong><\/h3>\n\n\n\n\u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 th\u1ed1ng k\u00ea \u0111\u00e1ng quan t\u00e2m nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u1ed1ng k\u00ea Facebook d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 Marketer. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng tr\u00ean TikTok v\u00e0 s\u1ef1 ch\u1eefng l\u1ea1i tr\u00ean Instagram cho th\u1ea5y kh\u00e1n gi\u1ea3 tr\u1ebb tu\u1ed5i \u0111ang t\u00ecm ki\u1ebfm c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n\n9. Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (93%)<\/strong><\/h3>\n\n\n\nC\u00e1c Marketer ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n r\u1eb1ng Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch b\u00e1n h\u00e0ng. Theo m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t, c\u00e1c Marketer d\u00e0nh ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean Facebook so v\u1edbi Instagram.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nFacebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
9. Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c Marketer s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (93%)<\/strong><\/h3>\n\n\n\nC\u00e1c Marketer ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n r\u1eb1ng Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch b\u00e1n h\u00e0ng. Theo m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t, c\u00e1c Marketer d\u00e0nh ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean Facebook so v\u1edbi Instagram.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nFacebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Facebook Ads v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing b\u1ea5t k\u1ec3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Doanh thu c\u1ee7a Facebook Ads \u0111\u00e3 t\u0103ng 56% ch\u1ec9 trong n\u0103m 2021 (\u0111\u1ea1t t\u1ed5ng c\u1ed9ng 28,6 t\u1ef7 \u0111\u00f4 la).<\/p>\n\n\n\n
Khi qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n ng\u00e0y c\u00e0ng kh\u00f3 t\u00ecm th\u1ea5y h\u01a1n. Do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
10. Facebook chi\u1ebfm h\u01a1n 1\/4 t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\nCon s\u1ed1 n\u00e0y ch\u1ec9 x\u1ebfp ngay sau Google (28,9%) v\u00e0 v\u01b0\u1ee3t qua Amazon (10,3%). M\u1ee9c chi cho qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y r\u1eb1ng Facebook \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
Chi ti\u00eau cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0o 2019 v\u00e0 2020<\/figcaption><\/figure><\/div>\n\n\n\n11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
11. Philippines (109,6%), Vi\u1ec7t Nam (94,6%) v\u00e0 Mexico (94,1%) n\u1eb1m trong s\u1ed1 c\u00e1c qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1edbn nh\u1ea5t<\/strong><\/h3>\n\n\n\nTh\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook n\u00f3i l\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng r\u00e3i c\u1ee7a Facebook. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n
12. C\u00f3 h\u01a1n 10 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook t\u00ednh \u0111\u1ebfn n\u0103m 2020<\/strong><\/h3>\n\n\n\n\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
Chi ti\u00eau d\u00e0nh cho Facebook Ads t\u1eeb Q1\/2016 – Q3\/2020 (tri\u1ec7u \u0111\u00f4)<\/figcaption><\/figure><\/div>\n\n\n\n13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 ch\u1ebft. Gi\u1eefa doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng kh\u00e1 \u0111\u1ec1u \u0111\u1eb7n theo n\u0103m. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a n\u00f3i l\u00ean \u0111\u00e2u l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n\n\n\n
13. CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb tr\u00ean Facebook t\u0103ng 6% (l\u00ean \u0111\u1ebfn 1,32%) v\u00e0o n\u0103m 2020<\/strong><\/h3>\n\n\n\nB\u00e1o c\u00e1o n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. Trong khi Instagram hi\u1ec7n c\u00f3 CPC cao h\u01a1n Facebook (0,86 \u0111\u00f4 la so v\u1edbi 0,57 \u0111\u00f4 la). Th\u00ec Instagram c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n so v\u1edbi c\u00f4ng ty m\u1eb9 c\u1ee7a h\u1ecd (8,07% so v\u1edbi 6,57%).<\/p>\n\n\n\n
14. Marketplace (2,7%) v\u00e0 video livestream (1%) l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ngo\u00e0i ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook.<\/strong><\/h3>\n\n\n\nV\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/figcaption><\/figure><\/div>\n\n\n\nS\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
V\u1edbi c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean Marketplace h\u00e1o h\u1ee9c mua h\u00e0ng. L\u00fac n\u00e0y qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u0111\u1ecbnh mua s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y g\u00e2y th\u1ea5t v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean Stories (0,4%).<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/strong><\/h2>\n\n\n\nThu\u1eadt to\u00e1n Facebook \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u Marketer. R\u1ea5t may, b\u1ea3n th\u00e2n n\u1ec1n t\u1ea3ng \u0111\u00e3 th\u1ef1c s\u1ef1 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ea5y v\u00e0 nh\u1eefng g\u00ec gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n
15. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Facebook xem \u0111\u1ebfn t\u1eeb b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i (54,4%)<\/strong><\/h3>\n\n\n\nH\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
H\u1ecd c\u0169ng xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 h\u01a1n th\u1ebf n\u1eefa. M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u c\u0169ng ch\u1ec9 r\u00f5 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung b\u00ecnh.<\/p>\n\n\n\n
16. 86,5% n\u1ed9i dung \u0111\u01b0\u1ee3c xem tr\u00ean Facebook kh\u00f4ng ch\u1ee9a li\u00ean k\u1ebft<\/strong><\/h3>\n\n\n\nC\u00e1c b\u00e0i \u0111\u0103ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi Facebook s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
17. So v\u1edbi Instagram, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean Facebook gi\u1ea3m (0,27%), nh\u01b0ng v\u01b0\u1ee3t l\u00ean tr\u00ean Twitter (0,07%)<\/strong><\/h3>\n\n\n\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n tr\u00ean Facebook c\u00f3 m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u00f3 kh\u0103n n\u1ebfu h\u1ecd ch\u1ec9 d\u1ef1a v\u00e0o n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean, d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean Facebook so v\u1edbi Twitter. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e1ng tham gia nh\u01b0 n\u1ed9i dung \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn ho\u1eb7c cu\u1ed9c thi. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a Facebook (video, stories, Messenger)<\/strong><\/h2>\n\n\n\nV\u00ec v\u1eady, lo\u1ea1i n\u1ed9i dung b\u1ea1n n\u00ean \u0111\u0103ng? Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111ang tr\u00ec tr\u1ec7?<\/p>\n\n\n\n
\u0110\u1ec3 t\u00f3m t\u1eaft m\u1ecdi th\u1ee9, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a Facebook ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
18. Facebook video l\u00e0 lo\u1ea1i n\u1ed9i dung video ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng (51% ng\u01b0\u1eddi d\u00f9ng), \u00edt h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi Live v\u00e0 Watch c\u1ed9ng l\u1ea1i (57%)<\/strong><\/h3>\n\n\n\nLive v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Live v\u00e0 Watch \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 video Facebook truy\u1ec1n th\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n
19. Facebook Messenger \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t qua 3,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2022<\/strong><\/h3>\n\n\n\nKhi ch\u00fang ta n\u00f3i v\u1ec1 Facebook, Messenger th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng. Th\u1eadm ch\u00ed l\u00e0 n\u00f3 c\u00f2n \u0111\u1ea1i di\u1ec7n cho t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng theo b\u00e1o c\u00e1o n\u00e0y t\u1eeb Statista.<\/p>\n\n\n\n
20. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Stories tr\u00ean gia \u0111\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a Facebook (bao g\u1ed3m c\u1ea3 Instagram)<\/strong><\/h3>\n\n\n\nCu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Cu\u1ed1i c\u00f9ng, Facebook Stories theo sau Instagram v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Nh\u1eefng th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi Marketer?<\/strong><\/h2>\n\n\n\nH\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Facebook c\u1ee7a b\u1ea1n d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi.<\/p>\n\n\n\n
B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec tr\u00ean Facebook, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng. S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00e0 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n
Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y c\u1ee7a Facebook c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng. V\u1edbi nh\u1eefng n\u1ed9i dung r\u00fat ra n\u00e0y v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 Facebook \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n