{"id":28071,"date":"2022-04-13T14:30:00","date_gmt":"2022-04-13T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=28071"},"modified":"2022-03-31T17:14:28","modified_gmt":"2022-03-31T10:14:28","slug":"cach-nham-muc-tieu-digital-marketing-cho-nguoi-trung-nien","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-nham-muc-tieu-digital-marketing-cho-nguoi-trung-nien","title":{"rendered":"6 c\u00e1ch \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau Digital Marketing cho ng\u01b0\u1eddi trung ni\u00ean"},"content":{"rendered":"\n<p>B\u1ea1n ngh\u0129 r\u1eb1ng Digital Marketing ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi Gen Y, Gen Z hay Gen Alpha. C\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 sai l\u1ea7m. C\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec3 Marketing cho ng\u01b0\u1eddi trung ni\u00ean ho\u00e0n to\u00e0n cao. Tuy nhi\u00ean, l\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 c\u00e1ch s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c cho chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ng\u01b0\u1eddi trung ni\u00ean. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/marketing-cho-nguoi-trung-nien.png\" alt=\"marketing cho ng\u01b0\u1eddi trung ni\u00ean\" class=\"wp-image-28073\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/marketing-cho-nguoi-trung-nien.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/marketing-cho-nguoi-trung-nien-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Vi\u1ec7c b\u1ecf qua \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi trung ni\u00ean khi thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c Digital Marketing l\u00e0 m\u1ed9t sai l\u1ea7m. N\u00f3 s\u1ebd khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u n\u00e0y s\u1ebd bi\u1ebfn th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi trung ni\u00ean ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Marketing cho ng\u01b0\u1eddi trung ni\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ebfn t\u1eeb nhi\u1ec1u ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau, V\u00ed d\u1ee5: th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh, tin t\u1ee9c, nh\u00e0 l\u00e3nh \u0111\u1ea1o&#8230;. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t khi x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch Marekting kh\u00e1c nhau d\u00e0nh cho c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean lo\u1ea1i tr\u1eeb v\u00e0 chuy\u1ec3n s\u1ef1 ch\u00fa \u00fd kh\u1ecfi nh\u00f3m tu\u1ed5i 60+. M\u00e0 b\u1ea1n h\u00e3y xem \u0111\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng trong chi\u1ebfn l\u01b0\u1ee3c Digital Marketing.<\/p>\n\n\n\n<p>Theo m\u1ed9t b\u00e1o c\u00e1o v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi trung ni\u00ean s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay theo nh\u00f3m tu\u1ed5i:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ed9 tu\u1ed5i t\u1eeb 55 \u0111\u1ebfn 64:<\/strong><\/h3>\n\n\n\n<ul><li>86% s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/li><li>94% s\u1eed d\u1ee5ng Internet t\u1ea1i nh\u00e0.<\/li><li>70% x\u00e1c \u0111\u1ecbnh \u0111\u00fang qu\u1ea3ng c\u00e1o tr\u00ean Google.<\/li><li>73% c\u00f3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ed9 tu\u1ed5i t\u1eeb 65 tr\u1edf l\u00ean:<\/strong><\/h3>\n\n\n\n<ul><li>55% s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/li><li>77% s\u1eed d\u1ee5ng Internet t\u1ea1i nh\u00e0.<\/li><li>58% x\u00e1c \u0111\u1ecbnh \u0111\u00fang qu\u1ea3ng c\u00e1o tr\u00ean Google.<\/li><li>59% c\u00f3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho ch\u00fang ta bi\u1ebft c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi trung ni\u00ean h\u01a1n th\u00f4ng qua Marketing tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 SMS.<\/p>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi trung ni\u00ean c\u0169ng \u0111ang t\u0103ng l\u00ean \u0111\u1ed1i v\u1edbi Marketing tr\u00ean YouTube v\u00e0 Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi trung ni\u00ean v\u00e0o c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng gi\u1ea3m d\u1ea7n.Tuy nhi\u00ean, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y t\u00ednh v\u00e0 c\u00f4ng ngh\u1ec7 kh\u00e1c v\u1eabn \u1edf m\u1ee9c cao v\u00e0 \u0111ang t\u0103ng l\u00ean h\u00e0ng n\u0103m.<\/p>\n\n\n\n<p>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 Marketer, \u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng s\u1ef1 nh\u1ea5n m\u1ea1nh c\u1ee7a Direct Marketing \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Ng\u01b0\u1eddi cao tu\u1ed5i s\u1ebd trung th\u00e0nh h\u01a1n v\u00e0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 h\u01a1n<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a Ofcom n\u00f3i r\u1eb1ng:<\/p>\n\n\n\n<p>&#8220;M\u1eb7c d\u00f9 ng\u01b0\u1eddi d\u00f9ng internet \u1edf \u0111\u1ed9 tu\u1ed5i 55+ \u00edt c\u00f3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, s\u1eed d\u1ee5ng c\u00e1c website ho\u1eb7c \u1ee9ng d\u1ee5ng nh\u1eafn tin. Tuy nhi\u00ean ph\u1ea7n l\u1edbn h\u1ecd v\u1eabn \u0111ang s\u1eed d\u1ee5ng c\u1ea3 hai v\u00e0 h\u01a1n 3\/4 \u0111ang s\u1eed d\u1ee5ng&#8221;.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c Marketer, vi\u1ec7c gi\u00e1o d\u1ee5c v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u, n\u1ed9i dung v\u00e0 th\u00f4ng tin chi ti\u1ebft cho nh\u1eefng ng\u01b0\u1eddi cao tu\u1ed5i \u0111\u01b0\u1ee3c \u01b0u ti\u00ean tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>H\u01a1n 90% ng\u01b0\u1eddi d\u00f9ng trung ni\u00ean s\u1ebd gi\u00fap chi\u1ebfn l\u01b0\u1ee3c Digital Marketing c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, b\u1ea1n ph\u1ea3i tr\u1ee3 gi\u00fap h\u1ecd \u01b0u ti\u00ean gi\u00fap h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi trung ni\u00ean s\u1ebd s\u1eb5n s\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngay l\u1eadp t\u1ee9c. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 quan tr\u1ecdng.<\/p>\n\n\n\n<p>Nh\u01b0 b\u1ea1n mong \u0111\u1ee3i, c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t trong nhi\u1ec1u n\u0103m bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>T\u00e0i nguy\u00ean c\u1ed9ng \u0111\u1ed3ng v\u00e0 trung t\u00e2m l\u1ed1i s\u1ed1ng.<\/li><li>N\u1ed9i dung \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed.<\/li><li>C\u00e1c c\u00f4ng c\u1ee5, m\u1eb9o v\u00e0 l\u1eddi khuy\u00ean mi\u1ec5n ph\u00ed.<\/li><li>T\u0103ng h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn li\u1ec1n m\u1ea1ch.<\/li><li>\u0110\u01a1n gi\u1ea3n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 li\u00ean k\u1ebft ch\u00fang v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Digital Marketing.<\/li><li>\u0110\u00e3 th\u00eam ti\u00eau \u0111i\u1ec3m gi\u1ea3m gi\u00e1 v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng qua \u0111i\u1ec7n tho\u1ea1i (CTA).<\/li><li>Remarketing gia t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft tr\u00ean n\u1ed9i dung gi\u00e1o d\u1ee5c v\u00e0 th\u00f4ng tin.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Tr\u1ea3i nghi\u1ec7m quan tr\u1ecdng nh\u1ea5t<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm m\u1edbi nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo y\u00eau c\u1ea7u ri\u00eang v\u00e0 \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 nh\u1ea5t \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn tu\u1ed5i.<\/p>\n\n\n\n<p>Khi b\u1ea1n chuy\u1ec3n tr\u1ecdng t\u00e2m v\u1ec1 nh\u1eefng g\u00ec m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111ang t\u00ecm ki\u1ebfm. L\u00fac n\u00e0y vi\u1ec7c ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Nh\u1eefng kh\u00e1n gi\u1ea3 l\u1edbn tu\u1ed5i th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng coi tr\u1ecdng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, li\u00ean h\u1ec7 c\u00e1 nh\u00e2n v\u00e0 giao ti\u1ebfp truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>M\u1ed9t khi h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c c\u00f4ng ty l\u1eafng nghe v\u00e0 \u0111\u00e1nh gi\u00e1 cao nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh. H\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c nhi\u1ec1u h\u01a1n \u0111\u1ec3 chia s\u1ebb v\u00e0 l\u1eb7p l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul><li>Thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn. Gi\u1eef cho th\u00f4ng \u0111i\u1ec7p Marketing nh\u1ea5t qu\u00e1n d\u1ec5 hi\u1ec3u v\u1edbi c\u00e1c b\u01b0\u1edbc r\u00f5 r\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/li><li>S\u1eed d\u1ee5ng CTA ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0nh \u0111\u1ed9ng nh\u1ea5p m\u1ed9t l\u1ea7n ho\u1eb7c khuy\u1ebfn kh\u00edch g\u1ecdi \u0111i\u1ec7n ho\u1eb7c nh\u1eafn tin.<\/li><li>Chia s\u1ebb ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin.<\/li><li>C\u1ea7n ghi nh\u1edb nh\u1eefng l\u1ee3i \u00edch v\u00e0 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, c\u1ed9ng v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/marketing-cho-nguoi-lon-tuoi\/\">\u0110\u00e2u l\u00e0 ch\u00eca kh\u00f3a marketing cho ng\u01b0\u1eddi l\u1edbn tu\u1ed5i?<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-han-che-quang-cao-doi-voi-nguoi-dung-duoi-18-tuoi\/\">Google h\u1ea1n ch\u1ebf qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng d\u01b0\u1edbi 18 tu\u1ed5i<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. T\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o qu\u00e1 tr\u00ecnh gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c b\u1ed1 tr\u00ed v\u00e0 qu\u1ea3ng c\u00e1o n\u1ed9i dung tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau. Kh\u00e1n gi\u1ea3 l\u1edbn tu\u1ed5i th\u01b0\u1eddng y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch th\u00eam, r\u00f5 r\u00e0ng v\u00e0 h\u01b0\u1edbng d\u1eabn chung trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 mua.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u kh\u00e1i ni\u1ec7m s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian. M\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn nh\u00e2n kh\u1ea9u h\u1ecdc tr\u00ean 60 tu\u1ed5i h\u01a1n c\u00e1c nh\u00f3m tu\u1ed5i kh\u00e1c.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u1eefng r\u00e0o c\u1ea3n nh\u01b0 kh\u00f4ng th\u00edch thay \u0111\u1ed5i, quan ni\u1ec7m sai l\u1ea7m v\u1ec1 s\u1ef1 an to\u00e0n c\u1ee7a Internet, mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m tr\u00f2 chuy\u1ec7n ngo\u1ea1i tuy\u1ebfn th\u01b0\u1eddng khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>T\u00edch h\u1ee3p h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn gi\u00fap kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 hi\u1ec3n th\u1ecb th\u00eam th\u00f4ng tin trong in ngo\u1ea1i tuy\u1ebfn truy\u1ec1n th\u1ed1ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul><li>Gi\u1ea5y t\u1edd \u0111\u1ecba ph\u01b0\u01a1ng.<\/li><li>Th\u00f4ng tin h\u1ed9 gia \u0111\u00ecnh gi\u1ea3m \/ t\u1edd r\u01a1i.<\/li><li>CTA ngo\u1ea1i tuy\u1ebfn th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u00e0 qua \u0111i\u1ec7n tho\u1ea1i.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi cao tu\u1ed5i th\u00f4ng qua YouTube<\/strong><\/h2>\n\n\n\n<p>Video v\u00e0 YouTube c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 l\u1edbn tu\u1ed5i. Google tuy\u00ean b\u1ed1 r\u1eb1ng:<\/p>\n\n\n\n<ul><li>C\u1ee9 ba ng\u01b0\u1eddi trung ni\u00ean th\u00ec c\u00f3 m\u1ed9t ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng YouTube \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li><li>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c, Baby Boomers \u0111ang xem c\u00e1c b\u1ea3n t\u00f3m t\u1eaft truy\u1ec1n h\u00ecnh, n\u1ed9i dung n\u1ed5i b\u1eadt v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh y\u00eau th\u00edch c\u1ee7a h\u1ecd tr\u00ean YouTube \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin.<\/li><li>68% ng\u01b0\u1eddi trung ni\u00ean n\u00f3i r\u1eb1ng h\u1ecd xem video tr\u00ean YouTube \u0111\u1ec3 gi\u1ea3i tr\u00ed.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u1eady \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi \u0111\u1ed9i Marketing?<\/strong><\/h3>\n\n\n\n<p>Video c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n khi n\u00f3i \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing cho ng\u01b0\u1eddi trung ni\u00ean.<\/p>\n\n\n\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung video \u0111\u1ec3 gi\u1ea3i th\u00edch c\u00e1c kh\u00e1i ni\u1ec7m, l\u00e0m s\u00e1ng t\u1ecf c\u00f4ng ngh\u1ec7 v\u00e0 th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng d\u1ef1 ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean.<\/p>\n\n\n\n<p>Th\u00f4ng qua video, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1n gi\u1ea3 l\u1edbn tu\u1ed5i. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m theo t\u00e2m l\u00fd b\u1ea7y \u0111\u00e0n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Hi\u1ec3u c\u00e1c gi\u00e1 tr\u1ecb th\u1ebf h\u1ec7<\/strong><\/h2>\n\n\n\n<p>H\u01a1n bao gi\u1edd h\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u gi\u00e1 tr\u1ecb v\u00e0 s\u1edf th\u00edch c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n \u0111ang Marketing. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi trung ni\u00ean.<\/p>\n\n\n\n<p>Khi c\u00e1c Marketer d\u00e0nh th\u1eddi gian \u0111\u1ec3 xem x\u00e9t \u0111i\u1ec1u g\u00ec s\u1ebd g\u00e2y ti\u1ebfng vang l\u1edbn nh\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 c\u00e1c th\u1ebf h\u1ec7 trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi b\u1ea1n c\u1ea7n s\u1eeda \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 ch\u1ecdn c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1 ki\u1ebfn.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y tho\u1ea1t \u0111\u1ea7u c\u00f3 v\u1ebb kh\u00f3 kh\u0103n, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadp trung v\u00e0o cho chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi trung ni\u00ean gi\u1eef c\u00e1c gi\u00e1 tr\u1ecb trung th\u1ef1c, t\u00ednh x\u00e1c th\u1ef1c, m\u1ed1i quan h\u1ec7 v\u00e0 l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 nh\u01b0 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ed9ng r\u00e3i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u1ea7n k\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>C\u00e1c th\u1ebf h\u1ec7 trung ni\u00ean s\u1eed d\u1ee5ng Internet nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. Do \u0111\u00f3, \u0111\u00e3 mang l\u1ea1i c\u01a1 h\u1ed9i Marketing kh\u1ed5ng l\u1ed3, \u00edt ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c nh\u00f3m Marketing c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n \u0111\u1ebfn nh\u1eefng kh\u00e1n gi\u1ea3 l\u1edbn tu\u1ed5i h\u01a1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<p>H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi l\u1edbn tr\u00ean 65 tu\u1ed5i s\u1eed d\u1ee5ng Internet c\u00f3 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i. Trong s\u1ed1 \u0111\u00f3 h\u01a1n 3\/4 t\u00edch c\u1ef1c s\u1eed d\u1ee5ng Internet t\u1ea1i nh\u00e0, t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i Marketing.<\/p>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 YouTube l\u00e0 nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 th\u00f4ng b\u00e1o cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn tu\u1ed5i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/p>\n\n\n\n<p>C\u00e1c c\u01a1 h\u1ed9i \u0111\u01a1n gi\u1ea3n \u0111ang ch\u1edd \u0111\u1ee3i c\u00e1c Marketer, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed1i \u0111a h\u00f3a l\u1ecbch Marketing. T\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i h\u01a1n.<\/p>\n\n\n\n<p>Kh\u00e1n gi\u1ea3 l\u1edbn tu\u1ed5i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng ho\u00e0n ch\u1ec9nh. V\u1edbi m\u1ed9t ch\u00fat n\u1ed7 l\u1ef1c \u0111\u1ec3 hi\u1ec3u c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi h\u1ecd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh v\u00e0 cam k\u1ebft.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n ngh\u0129 r\u1eb1ng Digital Marketing ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi Gen Y, Gen Z hay Gen Alpha. C\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 sai l\u1ea7m. C\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec3 Marketing cho ng\u01b0\u1eddi trung ni\u00ean ho\u00e0n to\u00e0n cao. Tuy nhi\u00ean, l\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[929],"tags":[1093,459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 c\u00e1ch \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau Digital Marketing cho ng\u01b0\u1eddi trung ni\u00ean<\/title>\n<meta name=\"description\" content=\"Ng\u01b0\u1eddi trung ni\u00ean l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch nhau. 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