{"id":28185,"date":"2022-04-21T09:30:00","date_gmt":"2022-04-21T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=28185"},"modified":"2022-04-14T09:57:06","modified_gmt":"2022-04-14T02:57:06","slug":"xu-huong-content-marketing-2022-2","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-content-marketing-2022-2","title":{"rendered":"16 xu h\u01b0\u1edbng Content Marketing thu h\u00fat ng\u01b0\u1eddi d\u00f9ng n\u0103m 2022"},"content":{"rendered":"\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t Marketer, b\u1ea1n bi\u1ebft r\u1eb1ng Content Marketing kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 t\u1ea1o ra c\u00e1c chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. Vi\u1ec7c chia s\u1ebb n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 thu h\u00fat h\u1ecd v\u00e0o k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i d\u00e0i. Do \u0111\u00f3, b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Content Marketing kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/xu-huong-content-marketing.png\" alt=\"xu h\u01b0\u1edbng content marketing\" class=\"wp-image-28187\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/xu-huong-content-marketing.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/xu-huong-content-marketing-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>V\u00e0o n\u0103m 2022, th\u1ebf gi\u1edbi n\u1ed9i dung s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, nh\u01b0ng nh\u1eefng xu h\u01b0\u1edbng Content Marketing \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh h\u00ecnh c\u00e1ch ti\u1ebfp c\u1eadn cho chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cac-loi-content-marketing-pho-bien-ma-bat-ky-ai-cung-can-tranh\/\">12 sai l\u1ea7m Content Marketing ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u1ea7n tr\u00e1nh<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/content-marketing-nganh-noi-that\/\">X\u00e2y d\u1ef1ng Content Marketing hi\u1ec7u qu\u1ea3 cho ng\u00e0nh n\u1ed9i th\u1ea5t<\/a><\/li><\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 16 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t b\u1edfi c\u00e1c chuy\u00ean gia \u0111\u1ebfn t\u1eeb Forbes:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Th\u1eed nghi\u1ec7m A \/ B cho Content tr\u00ean Website<\/strong><\/h2>\n\n\n\n<p>C\u00e1c th\u1eed nghi\u1ec7m A \/ B th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c Landing Page d\u00f9ng cho qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ti\u1ec1n. Th\u00f4ng th\u01b0\u1eddng ch\u00fang s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c trang SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c trang n\u1ed9i dung v\u00e0 blog. V\u00e0o n\u0103m 2022, h\u00e3y th\u1eed ch\u1ea1y th\u1eed nghi\u1ec7m A \/ B cho b\u00e0i \u0111\u0103ng blog tr\u00ean Website c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 xem li\u1ec7u n\u00f3 c\u00f3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng. Brandon Amoroso, electrIQ Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Podcast<\/strong><\/h2>\n\n\n\n<p>\u00c2m thanh l\u00e0 xu h\u01b0\u1edbng Content Marketing quan tr\u1ecdng trong n\u0103m 2022, \u0111\u1eb7c bi\u1ec7t l\u00e0 podcast! Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3 \u0111\u00e3 nghe g\u1ea7n 15 t\u1ef7 gi\u1edd podcast v\u00e0o n\u0103m 2021, t\u0103ng 25% so v\u1edbi n\u0103m 2020. \u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng non tr\u1ebb v\u00e0 l\u00e0 c\u01a1 h\u1ed9i \u0111\u00e1ng kinh ng\u1ea1c cho c\u00e1c Marketer. Andrea Palmer, Publicis Health Media (PHM).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Metaverse<\/strong><\/h2>\n\n\n\n<p>\u01af\u1edbc t\u00ednh c\u00f3 kho\u1ea3ng 85 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng ho\u1eb7c th\u1ef1c t\u1ebf \u1ea3o v\u00e0o n\u0103m 2021. M\u1ee9c s\u1eed d\u1ee5ng hi\u1ec7n \u0111ang t\u0103ng \u0111\u1ec1u v\u00e0 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i k\u1ec3 t\u1eeb n\u0103m 2017. \u0110\u00e2y l\u00e0 khi nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 khi\u1ebfn VR v\u00e0 AR tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. N\u1ebfu Metaverse ch\u01b0a ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n cho n\u0103m 2022, th\u00ec b\u1ea1n c\u1ea7n b\u1ed5 sung. T\u1eadn d\u1ee5ng Metaverse c\u00f3 th\u1ec3 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i. Mary Ann O\u2019Brien, OBI Creative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Video Marketing<\/strong><\/h2>\n\n\n\n<p>N\u1ebfu m\u1ed9t h\u00ecnh \u1ea3nh n\u00f3i l\u00ean h\u00e0ng ngh\u00ecn t\u1eeb v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, th\u00ec video n\u00f3i l\u00ean bao nhi\u00eau t\u1eeb? Video l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u0103n h\u00f3a c\u00f4ng ty v\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi h\u00e0o h\u1ee9ng. Ngo\u00e0i ra, qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed9ng c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n trong Social Media Marketing khi so v\u1edbi h\u00ecnh \u1ea3nh t\u0129nh. David Kley, Web Design and Company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. S\u1ef1 ra m\u1eaft c\u1ee7a c\u00e1c li\u00ean k\u1ebft mua s\u1eafm tr\u1ef1c ti\u1ebfp<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng nh\u1ea5t c\u1ee7a n\u0103m 2022 l\u00e0 s\u1ef1 ra m\u1eaft c\u1ee7a c\u00e1c li\u00ean k\u1ebft c\u00f3 th\u1ec3 mua s\u1eafm. Li\u00ean k\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn n\u01a1i h\u1ecd c\u1ea7n m\u00e0 kh\u00f4ng ph\u1ea3i r\u1eddi kh\u1ecfi n\u1ec1n t\u1ea3ng hi\u1ec7n t\u1ea1i. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a Marketing v\u00e0o n\u0103m 2022 s\u1ebd thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng. Jon James, Ignited Results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua tr\u1ea3i nghi\u1ec7m<\/strong><\/h2>\n\n\n\n<p>Video, t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 tr\u1ea3i nghi\u1ec7m n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c xu h\u01b0\u1edbng Content Marketing v\u00e0o n\u0103m 2022. Content Marketing l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p \u0111\u1ec3 d\u1eabn \u0111\u1ea7u \u0111\u1ec3 t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo. K\u1ebft n\u1ed1i \u2014 k\u1ebft n\u1ed1i th\u1ef1c s\u1ef1 c\u1ee7a con ng\u01b0\u1eddi \u2014 l\u00e0 ch\u00eca kh\u00f3a c\u1ea7n theo d\u00f5i trong n\u0103m 2022. Vix Reitano, 6B Agency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. T\u1eadn d\u1ee5ng th\u00f4ng tin chi ti\u1ebft \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i<\/strong><\/h2>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1ed1t v\u00e0 tuy\u1ec7t v\u1eddi s\u1ebd l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng th\u00f4ng tin chi ti\u1ebft \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung. C\u00e1c Content Marketer \u0111\u00e3 s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 trong nhi\u1ec1u n\u0103m. Tuy nhi\u00ean, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda b\u1ee9c tranh. M\u1ed9t n\u1eeda c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1n gi\u1ea3, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh b\u00ean ngo\u00e0i. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00e1c Content Marketer c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung c\u00f3 t\u00e1c \u0111\u1ed9ng h\u01a1n. Charlie Grinnell, RightMetric.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00e1 nh\u00e2n th\u00e0nh \u0111\u1ea1i s\u1ee9<\/strong><\/h2>\n\n\n\n<p>Ch\u00fang ta s\u1ebd th\u1ea5y m\u1ed9t s\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn kh\u00e1c trong vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n. H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng podcast, blog, vlog v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0a ra n\u1ed9i dung gi\u1ea3i tr\u00ed ho\u1eb7c gi\u00e1o d\u1ee5c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd th\u1eeba nh\u1eadn s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung \u0111\u00f3 v\u00e0 k\u1ebft h\u1ee3p n\u00f3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2022. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng thay v\u00ec l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. T\u1eeb \u0111\u00e2y h\u1ecd n\u00ean bi\u1ebfn ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. Melanie Marten, The Coup.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/xau-dung-content-marketing-giu-chan-khach-hang\/\">C\u00e1ch x\u00e2y d\u1ef1ng Content Marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/xu-huong-content-marketing-2022\/\">10 xu h\u01b0\u1edbng content marketing n\u0103m 2022 m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. T\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a n\u1ed9i dung<\/strong><\/h2>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ecdi b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a Google. Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ph\u1ea3i t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng khi n\u00f3i \u0111\u1ebfn Content Marketing c\u1ee7a h\u1ecd. M\u1ed7i ph\u1ea7n n\u1ed9i dung s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c th\u00fac \u0111\u1ea9y h\u1ecd tham gia v\u00e0o cu\u1ed9c c\u1ea1nh tranh c\u1ee7a b\u1ea1n. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ng\u1eebng t\u1eadp trung v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi ph\u1ea3i t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. Bernard May, National Position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. T\u1eadn d\u1ee5ng UGC v\u00e0 UDC<\/strong><\/h2>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u1eadn d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. Th\u1ebf gi\u1edbi \u0111\u00e3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong 2 n\u0103m qua. Do \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang mong mu\u1ed1n \u0111\u01b0\u1ee3c ra ngo\u00e0i v\u00e0 n\u0103ng \u0111\u1ed9ng tr\u1edf l\u1ea1i. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Agency c\u1ea7n t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t n\u1ed9i dung UGC v\u00e0 UDC cho c\u00e1c m\u1ee5c \u0111\u00edch Marketing s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd. Annette Sally, Blue Sky Agency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh 3D v\u00e0 AR cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n hay ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 m\u00e0 b\u1ea1n theo \u0111u\u1ed5i. Th\u00eam v\u00e0o \u0111\u00f3 \u0111i\u1ec1u n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh k\u00eanh v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi k\u00eanh. \u0110\u00f3 l\u00e0 B2B hay B2C? \u0110\u1ed1i v\u1edbi B2B, video \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong m\u1ed9t th\u1eddi gian. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh 3D v\u00e0 AR cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang d\u1ea7n ph\u00e1t tri\u1ec3n. N\u00f3 s\u1ebd mang l\u1ea1i cho kh\u00e1ch h\u00e0ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1ch h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng gian ri\u00eang c\u1ee7a h\u1ecd. Megan Devine, d.trio Marketing group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12. T\u1ea1o n\u1ed9i dung b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 AI<\/strong><\/h2>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 n\u1ed9i dung tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, ch\u1eb3ng h\u1ea1n nh\u01b0 Jarvis, s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi n\u1ed9i dung. M\u1eb7t t\u00edch c\u1ef1c l\u00e0 c\u00e1c Content Marketer trung b\u00ecnh s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra s\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung l\u1edbn h\u01a1n v\u1edbi \u00edt n\u1ed7 l\u1ef1c h\u01a1n. M\u1eb7t ti\u00eau c\u1ef1c l\u00e0 Internet c\u00f3 th\u1ec3 tr\u00e0n ng\u1eadp n\u1ed9i dung do AI t\u1ea1o ra \u0111\u1ebfn m\u1ee9c kh\u00f3 t\u00ecm th\u1ea5y n\u1ed9i dung x\u00e1c th\u1ef1c h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Christopher Carr, Farotech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. Th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u1edbi quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f9ng c\u00f3 l\u1ee3i<\/strong><\/h2>\n\n\n\n<p>T\u1eeb truy\u1ec1n h\u00ecnh v\u00e0 phim \u1ea3nh \u0111\u1ebfn video ca nh\u1ea1c v\u00e0 n\u1ed9i dung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c h\u1eefu c\u01a1, ch\u00e2n th\u1ef1c, c\u00f9ng c\u00f3 l\u1ee3i trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng l\u00ean. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1eadn d\u1ee5ng n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c nhi\u1ec1u h\u01a1n n\u1eefa v\u00e0o n\u0103m 2022. Stacy Jones, Hollywood Branded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. T\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng video tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>Xu h\u01b0\u1edbng Content Marketing h\u00e0ng \u0111\u1ea7u cho n\u0103m 2022 l\u00e0 c\u00e1c video tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0 \u0111\u00e3 th\u1ea5y tr\u00ean TikTok v\u00e0 Instagram Reels. T\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u2014 ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00e1ch th\u1ee9c, video g\u1eafn Hashtag (#), video h\u00e1t nh\u00e9p v\u00e0 h\u01a1n th\u1ebf n\u1eefa. T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Tellef Lundevall, Accelerated Digital Media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15. D\u1eabn \u0111\u1ea7u v\u1edbi s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 n\u1ed9i dung \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb<\/strong><\/h2>\n\n\n\n<p>N\u1ed9i dung \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb s\u1ebd tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n v\u00e0o n\u0103m 2022. So v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, kh\u00e1ch h\u00e0ng hi\u1ec7n mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00f3i m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 s\u1ef1 \u0111\u1ed3ng c\u1ea3m. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m gi\u1ea3i quy\u1ebft t\u00ednh b\u1ec1n v\u1eefng, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, t\u00ednh to\u00e0n di\u1ec7n v\u00e0 t\u00ednh \u0111a d\u1ea1ng. Nh\u01b0ng d\u1eabn \u0111\u1ea7u b\u1eb1ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u0169ng m\u1edf r\u1ed9ng \u0111\u1ebfn c\u00e1c giao ti\u1ebfp tr\u1ef1c ti\u1ebfp h\u01a1n nh\u01b0ng quan tr\u1ecdng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 chuy\u1ec3n ti\u1ebfp th\u1eddi gian v\u1eadn chuy\u1ec3n v\u00e0 t\u00ecnh tr\u1ea1ng thi\u1ebfu s\u1ea3n ph\u1ea9m. Donna Robinson, Collective Measures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>16. Ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh Agency k\u1ebft h\u1ee3p<\/strong><\/h2>\n\n\n\n<p>V\u00e0o n\u0103m 2022, s\u1ebd c\u00f3 s\u1ef1 t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh Agency k\u1ebft h\u1ee3p. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kinh doanh trong \u0111\u00f3 c\u00e1c Agency c\u00f3 th\u1ec3 \u1ee7y th\u00e1c m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd cho m\u1ed9t \u0111\u1ed1i t\u00e1c th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 h\u01a1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n nhi\u1ec1u trong th\u1eddi gian ng\u1eafn h\u01a1n. N\u00f3 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3, v\u00ec n\u00f3 cho ph\u00e9p c\u00e1c Agency v\u1eabn t\u1eadp trung v\u00e0o tr\u00e1ch nhi\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd trong khi c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. Solomon Thimothy, OneIMS.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t Marketer, b\u1ea1n bi\u1ebft r\u1eb1ng Content Marketing kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 t\u1ea1o ra c\u00e1c chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. Vi\u1ec7c chia s\u1ebb n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 thu h\u00fat h\u1ecd v\u00e0o k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i d\u00e0i. Do \u0111\u00f3, b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft c\u00e1c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[436,836],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 xu h\u01b0\u1edbng Content Marketing thu h\u00fat ng\u01b0\u1eddi d\u00f9ng n\u0103m 2022<\/title>\n<meta name=\"description\" content=\"16 xu h\u01b0\u1edbng Content Marketing \u0111\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia t\u1ea1i Forbes s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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