{"id":28392,"date":"2022-05-03T10:30:00","date_gmt":"2022-05-03T03:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=28392"},"modified":"2022-04-27T09:10:37","modified_gmt":"2022-04-27T02:10:37","slug":"cau-quang-cao-do-an-hay-den-tu-cac-nhan-hang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cau-quang-cao-do-an-hay-den-tu-cac-nhan-hang","title":{"rendered":"C\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua"},"content":{"rendered":"\n<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 m\u1ed9t c\u00e1ch ri\u00eang \u0111\u1ec3 l\u01b0u l\u1ea1i d\u1ea5u \u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng trong nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Nh\u01b0ng \u0111\u1ec3 \u0111i v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch m\u1ed9t c\u00e1ch nhanh nh\u1ea5t th\u00ec nh\u1eefng \u00e2m thanh, giai \u0111i\u1ec7u, hay m\u1ed9t c\u00e2u n\u00f3i mang t\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u00e3n h\u00e0ng. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111ang kinh doanh trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y c\u00f9ng tham kh\u1ea3o qua 9 c\u00e2u qu\u1ea3ng c\u00e1o v\u1ec1 \u0111\u1ed3 \u0103n m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua. C\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay tr\u00ean s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 h\u1ecdc h\u1ecfi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/05\/cac-cau-quang-cao-do-an-hay.png\" alt=\"c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay\" class=\"wp-image-28416\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/05\/cac-cau-quang-cao-do-an-hay.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/05\/cac-cau-quang-cao-do-an-hay-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-viet-quang-cao-ve-mot-mon-an\/\">\u00dd t\u01b0\u1edfng content hay nh\u1ea5t cho ng\u00e0nh F&amp;B tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/12-cach-ap-dung-digital-marketing-nganh-fb\/\">12 c\u00e1ch \u00e1p d\u1ee5ng Digital Marketing cho ng\u00e0nh F&amp;B<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay<\/strong><\/h2>\n\n\n\n<p>Nh\u1eefng c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n s\u1ebd ghi d\u1ea5u \u1ea5n th\u00f4ng qua chi\u1ebfn thu\u1eadt \u0111\u01a1n gi\u1ea3n &#8220;l\u1eb7p \u0111i l\u1eb7p l\u1ea1i&#8221;. Trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, h\u1ea7u nh\u01b0 m\u1ecdi k\u00eanh qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o tr\u00ean internet ho\u1eb7c t\u1ea1p ch\u00ed, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh,&#8230; \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng l\u1eb7p l\u1ea1i c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4 \u0111\u1ecdng.&nbsp;<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi c\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. Nh\u1eefng c\u00e2u qu\u1ea3ng c\u00e1o c\u0169 h\u01a1n v\u1eabn \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, c\u00f3 xu h\u01b0\u1edbng g\u1eafn b\u00f3 v\u1edbi ch\u00fang ta. V\u00e0 \u0111\u00f4i khi tr\u1edf th\u00e0nh m\u1ed9t c\u00e2u c\u1eeda mi\u1ec7ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi nh\u01b0: &#8220;Where\u2019s the beef&#8221; hay &#8220;The breakfast of champions&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Good to the last drop ( Th\u01a1m ngon \u0111\u1ebfn gi\u1ecdt cu\u1ed1i c\u00f9ng)<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o v\u1ec1 \u0111\u1ed3 \u0103n hay ho m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea n\u00e0y \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c pha ch\u1ebf b\u1edfi m\u1ed9t ng\u01b0\u1eddi b\u00e1n t\u1ea1p h\u00f3a \u1edf Nashville v\u00e0o n\u0103m 1892. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean t\u1eeb m\u1ed9t kh\u00e1ch s\u1ea1n trong th\u00e0nh ph\u1ed1. Maxwell House \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a M\u1ef9. H\u1ecd gi\u1eef v\u1eefng danh hi\u1ec7u \u0111\u00f3 cho \u0111\u1ebfn nh\u1eefng n\u0103m 1980. <\/p>\n\n\n\n<p>C\u00f4ng ty b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 1915. Trong m\u1ed9t th\u1eddi gian d\u00e0i, c\u00f4ng ch\u00fang b\u1ecb thu h\u00fat b\u1edfi c\u00e2u \u201cGood to the last drop\u201d. \u0110\u1ebfn n\u1ed7i, khi nghe c\u00e2u n\u00f3i n\u00e0y ng\u01b0\u1eddi ta s\u1ebd ngh\u0129 ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Maxwell House. Ch\u00ednh x\u00e1c l\u00e0 100 n\u0103m qua, slogan n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c mang h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 l\u1eddi cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u00f3 \u0111\u1ec3 l\u00e0m v\u1eeba l\u00f2ng c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"864\" height=\"473\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-124.png\" alt=\"c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay\" class=\"wp-image-28394\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-124.png 864w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-124-300x164.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-124-768x420.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. I\u2019m lovin\u2019 it<\/strong><\/h2>\n\n\n\n<p>C\u00e2u qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ebfn t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 l\u00e0 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi &#8211; McDonald&#8217;s. Chu\u1ed7i c\u1eeda h\u00e0ng hamburger kh\u1ed5ng l\u1ed3 n\u00e0y th\u01b0\u1eddng xuy\u00ean tung ra c\u00e1c kh\u1ea9u hi\u1ec7u m\u1edbi trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Nh\u01b0ng kh\u1ea9u hi\u1ec7u n\u00e0y cho \u0111\u1ebfn nay v\u1eabn l\u00e0 c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n t\u1ed3n t\u1ea1i l\u00e2u nh\u1ea5t v\u00e0 c\u00f3 s\u1ee9c lan t\u1ecfa nh\u1ea5t trong s\u1ed1 \u0111\u00f3. C\u00f4ng ch\u00fang l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m n\u00f3 v\u00e0o n\u0103m 2003. \u0110\u1eb7c bi\u1ec7t khi ca s\u0129 Justin Timberlake h\u00e1t m\u1ed9t \u0111o\u1ea1n v\u1edbi c\u00e2u n\u00f3i n\u00e0y. K\u1ec3 t\u1eeb ng\u00e0y h\u00f4m \u0111\u00f3 n\u00f3 th\u1eadt s\u1ef1 tr\u1edf n\u00ean viral cho \u0111\u1ebfn nay.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"821\" height=\"467\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-126.png\" alt=\"c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay\" class=\"wp-image-28396\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-126.png 821w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-126-300x171.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-126-768x437.png 768w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. It\u2019s finger lickin\u2019 good<\/strong><\/h2>\n\n\n\n<p>V\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 1950, ng\u01b0\u1eddi qu\u1ea3n l\u00fd&nbsp;\u0111\u01a1n v\u1ecb nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng l\u00fac \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Kentucky Fried Chicken \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh. Ban \u0111\u1ea7u, ng\u01b0\u1eddi ta th\u1ea5y \u00f4ng \u0103n th\u1ecbt g\u00e0 v\u00e0 sau \u0111\u00f3 li\u1ebfm ng\u00f3n tay c\u1ee7a m\u00ecnh. M\u1ed9t ng\u01b0\u1eddi xem \u0111\u00e3 ph\u00e0n n\u00e0n v\u1ec1 h\u00e0nh \u0111\u1ed9ng n\u00e0y. Tuy nhi\u00ean, sau \u0111\u00f3 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00e3 tr\u1ea3 l\u1eddi &#8220;V\u1ecb ngon tr\u00ean t\u1eebng ng\u00f3n tay&#8221;. V\u00e0 sau \u0111\u00f3 c\u00f4ng ty \u0111\u00e3 nhanh ch\u00f3ng \u00e1p d\u1ee5ng c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay n\u00e0y v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 c\u00e2u n\u00f3i qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c KFC s\u1eed d\u1ee5ng xuy\u00ean su\u1ed1t trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. V\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c ghi \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n trong l\u00f2ng m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"824\" height=\"621\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-128.png\" alt=\"kfc\" class=\"wp-image-28398\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-128.png 824w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-128-300x226.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-128-768x579.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-128-80x60.png 80w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. It\u2019s the real thing<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o r\u1ea5t \u201chot\u201d, kh\u00f4ng ch\u1ec9 trong gi\u1edbi qu\u1ea3ng c\u00e1o. V\u00ec nh\u1eefng nh\u00e0 b\u1ea3o v\u1ec7 nh\u00e2n quy\u1ec1n \u0111\u00e3 s\u1eed d\u1ee5ng ch\u00ednh nh\u1eefng t\u1eeb n\u00e0y \u0111\u1ec3 tuy\u00ean truy\u1ec1n ch\u1ed1ng l\u1ea1i nh\u1eefng ch\u00ednh s\u00e1ch b\u1ecb cho l\u00e0 th\u00f4 b\u1ea1o c\u1ee7a c\u00f4ng ty Coca Cola \u0111\u1ed1i v\u1edbi c\u00f4ng nh\u00e2n t\u1eeb cu\u1ed1i th\u1eadp k\u1ef7 80. Kh\u1edfi nghi\u1ec7p t\u1eeb n\u0103m 1886, Coca Cola \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng h\u01a1n 45 slogan. Tuy nhi\u00ean, \u201cIt\u2019s the Real Thing\u201d v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 tr\u1ed9i h\u01a1n c\u1ea3. Kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t slogan m\u1eabu m\u1ef1c, n\u00f3 c\u00f2n tinh t\u1ebf \u1edf ch\u1ed7 \u0111\u00e3 \u00e1m ch\u1ec9 nh\u1eefng s\u1ea3n ph\u1ea9m cola kh\u00e1c ch\u1ec9 l\u00e0 h\u00e0ng nh\u00e1i, h\u00e0ng \u0103n theo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"412\" height=\"530\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-129.png\" alt=\"coca cola\" class=\"wp-image-28399\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-129.png 412w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-129-233x300.png 233w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Melts in your mouth, not in your hands (Ch\u1ec9 tan trong mi\u1ec7ng, kh\u00f4ng tan tr\u00ean tay)<\/strong><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft l\u00e0m sao \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd s\u1ea3n ph\u1ea9m \u0111\u1ed3 \u0103n c\u1ee7a m\u00ecnh h\u01a1n. H\u00e3y th\u1eed tham kh\u1ea3o c\u00e2u qu\u1ea3ng c\u00e1o hay ho t\u1eeb M&amp;M\u2019s. M&amp;M\u2019s kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 lo\u1ea1i k\u1eb9o b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi m\u00e0 c\u00f2n n\u1ed5i ti\u1ebfng v\u1edbi slogan d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 y\u00eau th\u00edch nh\u1ea5t: Melt in your mouth, not in your hand t\u1ea1m d\u1ecbch l\u00e0 ch\u1ec9 tan trong mi\u1ec7ng, kh\u00f4ng tan tr\u00ean tay.&nbsp;<\/p>\n\n\n\n<p>C\u00e2u qu\u1ea3ng c\u00e1o n\u00e0y c\u1ee7a M&amp;M\u2019s \u0111\u1ee9ng th\u1ee9 t\u01b0 trong s\u1ed1 nh\u1eefng slogan \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t, ch\u1ec9 sau Have it your way (Burger King), I\u2019m lovin\u2019it (McDonald&#8217;s), Just do it (Nike).<\/p>\n\n\n\n<p>Slogan c\u1ee7a M&amp;M\u2019s \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u0111\u1ebfn th\u1ebf v\u00ec n\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c&nbsp; th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a ch\u00ednh s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"415\" height=\"310\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-130.png\" alt=\"m&amp;m\" class=\"wp-image-28400\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-130.png 415w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-130-300x224.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-130-80x60.png 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-130-265x198.png 265w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. &#8220;Mikey likes it!&#8221;<\/strong><\/h2>\n\n\n\n<p>\u201cMikey likes it!\u201d \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi h\u00e3ng Doyle Dane Bernbach v\u00e0 ph\u00e1t s\u00f3ng li\u00ean t\u1ee5c trong 12 n\u0103m. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ch\u1ea1y l\u00e2u nh\u1ea5t. N\u00f3 g\u1eafn ch\u1eb7t v\u1edbi v\u0103n h\u00f3a M\u1ef9 nh\u1eefng n\u0103m 1970 &#8211; 1980 v\u00e0 b\u1ea5t c\u1ee9 ai l\u1edbn l\u00ean trong th\u1eadp ni\u00ean 1970 \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cMikey th\u00edch g\u00ec?\u201d m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. \u0110o\u1ea1n qu\u1ea3ng c\u00e1o \u201cMikey likes it!\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ng\u0169 c\u1ed1c Life Cereal \u0111\u00e3&nbsp; \u0111o\u1ea1t gi\u1ea3i Clio Awards &#8211; gi\u1ea3i th\u01b0\u1edfng th\u01b0\u1eddng ni\u00ean d\u00e0nh cho s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o xu\u1ea5t s\u1eafc trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf v\u00e0 truy\u1ec1n th\u00f4ng &#8211; \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1972.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"821\" height=\"439\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-132.png\" alt=\"c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay\" class=\"wp-image-28402\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-132.png 821w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-132-300x160.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-132-768x411.png 768w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. The breakfast of champions (B\u1eefa s\u00e1ng c\u1ee7a nh\u1eefng nh\u00e0 v\u00f4 \u0111\u1ecbch)<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n th\u00fa v\u1ecb kh\u00e1c \u0111\u1ebfn t\u1eeb h\u00e3ng ng\u0169 c\u1ed1c \u0103n s\u00e1ng Wheaties c\u1ee7a M\u1ef9. T\u1eeb n\u0103m 1933 Wheaties \u0111\u00e3 \u0111\u01b0a h\u00ecnh \u1ea3nh nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng l\u00ean bao b\u00ec c\u1ee7a c\u00e1c h\u1ed9p ng\u0169 c\u1ed1c v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1edbi c\u00e2u slogan: B\u1eefa s\u00e1ng d\u00e0nh cho c\u00e1c nh\u00e0 v\u00f4 \u0111\u1ecbch. T\u1eeb \u0111\u00f3 m\u00e0 c\u00f3 v\u00f4 s\u1ed1 v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y c\u00f3 h\u1ee9ng th\u00fa v\u1edbi b\u1eefa \u0103n \u201cnh\u00e0 v\u00f4 \u0111\u1ecbch\u201d n\u00e0y. Nh\u1edd c\u00e2u qu\u1ea3ng c\u00e1o n\u00e0y m\u00e0 h\u01b0\u01a1ng hi\u1ec7u Wheaties \u0111\u01b0\u1ee3c khen ng\u1ee3i v\u00ec c\u00f3 s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o tr\u00ean c\u00e1c m\u1eabu bao b\u00ec v\u00e0 khuy\u1ebfn kh\u00edch tr\u1ebb em n\u0103ng \u0111\u1ed9ng h\u01a1n.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"819\" height=\"462\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-134.png\" alt=\"wheaties\" class=\"wp-image-28404\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-134.png 819w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-134-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-134-768x433.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Where\u2019s the beef?<\/strong><\/h2>\n\n\n\n<p>Wendy\u2019s l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh c\u1ee7a M\u1ef9 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1969. Nh\u00e3n h\u00e0ng n\u00e0y \u0111\u00e3 ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o \u201cFluffy bun\u201d n\u1ed5i ti\u1ebfng v\u00e0o n\u0103m 1984. Trong \u0111\u00f3 c\u00f3 n\u1ed9i dung ch\u00ednh l\u00e0 m\u1ed9t ph\u1ee5 n\u1eef gi\u00e0 \u0111ang th\u1eafc m\u1eafc v\u1ec1 m\u1ed9t chi\u1ebfc b\u00e1nh hamburger r\u1eb1ng \u201cWhere\u2019s the beef?\u201d t\u1ea1m d\u1ecbch l\u00e0 \u201cTh\u1ecbt b\u00f2 \u1edf \u0111\u00e2u?\u201d. M\u1eabu c\u00e2u qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ng\u1eef ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi b\u1ea5t c\u1ee9 m\u00f3n \u0103n g\u00ec thi\u1ebfu ch\u1ea5t, kh\u00f4ng ch\u1ec9 ri\u00eang hamburger. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u n\u00f3i qu\u1ea3ng c\u00e1o h\u00e0i h\u01b0\u1edbc v\u00e0 th\u00fa v\u1ecb, cho \u0111\u1ebfn b\u00e2y gi\u1edd, \u201cWhere\u2019s the beef?\u201d v\u1eabn l\u00e0 m\u1ed9t c\u00e2u n\u00f3i c\u1eeda mi\u1ec7ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"807\" height=\"299\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-136.png\" alt=\"c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay\" class=\"wp-image-28406\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-136.png 807w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-136-300x111.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-136-768x285.png 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. &#8220;The King of Beers&#8221; \u2013 Budweiser&nbsp;<\/strong><\/h2>\n\n\n\n<p>M\u1eabu c\u00e2u qu\u1ea3ng c\u00e1o cu\u1ed1i c\u00f9ng b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ebfn t\u1eeb h\u00e3ng bia Budweiser. K\u1ec3 t\u1eeb khi th\u1ebf k\u1ef7 th\u1ee9 XVI, bia Budweiser \u1ee7 t\u1ea1i Budweis (C\u1ed9ng h\u00f2a S\u00e9c) \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb Budejovice, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cbeer of Kings\u201d \u2013 \u201cbia c\u1ee7a c\u00e1c v\u1ecb Vua\u201d v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi c\u00e2u n\u00f3i n\u00e0y cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>Cho t\u1edbi sau n\u00e0y, khi Adolphus Busch \u0111\u00e3 th\u00e0nh c\u00f4ng ph\u00e1t tri\u1ec3n Budweiser tr\u1edf th\u00e0nh lo\u1ea1i bia n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi. \u00d4ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e2u kh\u1ea9u hi\u1ec7u \u201cThe King of Beers\u201d \u2013 \u201cVua c\u1ee7a c\u00e1c lo\u1ea1i bia\u201d cho t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a n\u00f3 so v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i bia kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"819\" height=\"464\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-137.png\" alt=\"budweiser\" class=\"wp-image-28407\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-137.png 819w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-137-300x170.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/04\/image-137-768x435.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 m\u1ed9t c\u00e1ch ri\u00eang \u0111\u1ec3 l\u01b0u l\u1ea1i d\u1ea5u \u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng trong nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Nh\u01b0ng \u0111\u1ec3 \u0111i v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch m\u1ed9t c\u00e1ch nhanh nh\u1ea5t th\u00ec nh\u1eefng \u00e2m thanh, giai \u0111i\u1ec7u, hay m\u1ed9t c\u00e2u n\u00f3i mang t\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u00e3n h\u00e0ng. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1026],"tags":[259,950],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua<\/title>\n<meta name=\"description\" content=\"C\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o \u0111\u1ed3 \u0103n hay \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 xem th\u1eed c\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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