![\"xu](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/05\/xu-huong-facebook-2022.png\")
<\/figure><\/div>\n\n\n\nFacebook hi\u1ec7n nay s\u1edf h\u1eefu 2,91 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u. Trung b\u00ecnh h\u1ecd d\u00e0nh 19,6 gi\u1edd m\u1ed7i th\u00e1ng \u0111\u1ec3 \u0111\u1ecdc, xem th\u00edch, cu\u1ed9n v\u00e0 nh\u1eadn x\u00e9t tr\u00ean n\u1ec1n t\u1ea3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 Top 10 xu h\u01b0\u1edbng Marketing ph\u1ed5 bi\u1ebfn trong n\u0103m 2022 m\u00e0 b\u1ea1n n\u00ean bi\u1ebft.<\/p>\n\n\n\n
1. Metaverse l\u00e0 \u0111\u1ee9a tr\u1ebb m\u1edbi l\u1edbn<\/strong><\/h2>\n\n\n\nSau khi g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n li\u00ean t\u1ee5c trong nhi\u1ec1u n\u0103m li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u1ea3o m\u1eadt th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng. Facebook \u0111\u00e3 \u0111\u1ed1i ph\u00f3 b\u1eb1ng vi\u1ec7c im l\u1eb7ng trong m\u1ed9t th\u1eddi gian kh\u00e1 l\u00e2u \u0111\u1ec3 t\u00ecnh h\u00ecnh kh\u00f4ng t\u1ec7 h\u01a1n. Sau \u0111\u00f3, n\u1ec1n t\u1ea3ng \u0111\u00e3 tr\u1edf l\u1ea1i v\u1edbi c\u00f4ng b\u1ed1 s\u1ebd b\u1eaft \u0111\u1ea7u chuy\u1ec3n \u0111\u1ed5i sang Metaverse.<\/p>\n\n\n\n
\u0110\u00f3 l\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook sang Meta \u0111\u00e3 khi\u1ebfn Metaverse tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong n\u0103m 2022. Vi\u1ec7c thay \u0111\u1ed5i t\u00ean (\u00e1p d\u1ee5ng cho c\u00f4ng ty, kh\u00f4ng ph\u1ea3i cho ch\u00ednh m\u1ea1ng x\u00e3 h\u1ed9i) l\u00e0 \u0111\u1ea1i di\u1ec7n cho tr\u1ecdng t\u00e2m m\u1edbi c\u1ee7a Mark Zuckerberg v\u00e0o Metaverse. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i m\u1edbi v\u1ec1 m\u1ed9t th\u1ebf gi\u1edbi th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng 3 chi\u1ec1u v\u1edbi c\u00e1c c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 giao l\u01b0u, ch\u01a1i game, t\u1eadp th\u1ec3 d\u1ee5c, gi\u00e1o d\u1ee5c v\u00e0 h\u01a1n th\u1ebf n\u1eefa. <\/p>\n\n\n\n
S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ban \u0111\u1ea7u v\u1ec1 s\u1ef1 quan t\u00e2m c\u1ee7a Meta kh\u00f4ng c\u00f3 nhi\u1ec1u h\u1ee9a h\u1eb9n. Statista nh\u1eadn th\u1ea5y r\u1eb1ng 68% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf Hoa K\u1ef3 “ho\u00e0n to\u00e0n kh\u00f4ng quan t\u00e2m” \u0111\u1ebfn d\u1ef1 \u00e1n Metaverse c\u1ee7a Facebook v\u00e0o 11.2021. Tuy nhi\u00ean, Facebook v\u1eabn \u0111\u00e3 \u0111\u1ea7u t\u01b0 10 t\u1ef7 \u0111\u00f4 la v\u00e0o Meta. V\u00ec v\u1eady c\u00e1c chuy\u00ean gia trong ng\u00e0nh v\u1eabn \u0111ang theo d\u00f5i nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp theo. Cho \u0111\u1ebfn nay, th\u1eadt kh\u00f3 \u0111\u1ec3 n\u00f3i li\u1ec7u \u0111\u1ee9a tr\u1ebb m\u1edbi n\u00e0y c\u00f3 tr\u1edf n\u00ean th\u00fa v\u1ecb hay kh\u00f4ng.<\/p>\n\n\n\n
2. Reels l\u00e0 m\u1ed9t ng\u01b0\u1eddi ki\u1ebfm ti\u1ec1n th\u1ef1c s\u1ef1<\/strong><\/h2>\n\n\n\nFacebook Reels c\u00f3 s\u1eb5n \u1edf 150 qu\u1ed1c gia. Theo c\u00f4ng ty, \u0111\u1ecbnh d\u1ea1ng video Facebook n\u00e0y l\u00e0 “\u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t cho \u0111\u1ebfn nay”.<\/p>\n\n\n\n
Reels \u1edf kh\u1eafp m\u1ecdi n\u01a1i. N\u00f3 xu\u1ea5t hi\u1ec7n trong Stories, tr\u00ean Watch, \u1edf \u0111\u1ea7u trang ch\u1ee7. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t tr\u00ean to\u00e0n b\u1ed9 New Feed c\u1ee7a Facebook. C\u00e1c clip thu h\u00fat s\u1ef1 ch\u00fa \u00fd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gia t\u0103ng danh ti\u1ebfng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ki\u1ebfm thu nh\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb Reels b\u1eb1ng Overlay Ads (qu\u1ea3ng c\u00e1o l\u1edbp ph\u1ee7). Mi\u1ec5n l\u00e0 h\u1ecd tham gia ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o trong lu\u1ed3ng c\u1ee7a Facebook. Qu\u1ea3ng c\u00e1o l\u1edbp ph\u1ee7 hi\u1ec3n th\u1ecb tr\u01b0\u1edbc khi Reels \u0111\u01b0\u1ee3c ph\u00e1t. V\u00ec v\u1eady ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 xem to\u00e0n b\u1ed9 Reels v\u00e0 qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t l\u00fac. Hai lo\u1ea1i qu\u1ea3ng c\u00e1o l\u1edbp ph\u1ee7 m\u00e0 Facebook hi\u1ec7n c\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef (xu\u1ea5t hi\u1ec7n d\u1ecdc d\u01b0\u1edbi c\u00f9ng) v\u00e0 qu\u1ea3ng c\u00e1o h\u00ecnh d\u00e1n (m\u00e0 ng\u01b0\u1eddi t\u1ea1o c\u00f3 th\u1ec3 \u0111\u1eb7t \u1edf m\u1ed9t v\u1ecb tr\u00ed c\u1ed1 \u0111\u1ecbnh tr\u00ean b\u00e0i \u0111\u0103ng).<\/p>\n\n\n\n
Khi nhi\u1ec1u ng\u01b0\u1eddi xem v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi Reels, ng\u01b0\u1eddi s\u00e1ng t\u1ea1o s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n. Theo Facebook, m\u1ee9c t\u1ed1i \u0111a b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c l\u00e0 $35.000 m\u1ed9t th\u00e1ng. Do \u0111\u00f3, Reels \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ki\u1ebfm ti\u1ec1n tr\u00ean Facebook trong n\u0103m 2022.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- C\u00e1ch ki\u1ebfm ti\u1ec1n v\u1edbi Facebook Reels Ads cho m\u1ecdi ng\u01b0\u1eddi d\u00f9ng<\/a><\/li>
- C\u00e1ch \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c Facebook Ads hi\u1ec7u qu\u1ea3 n\u0103m 2022<\/a><\/li><\/ul>\n\n\n\n
3. C\u00e1c nh\u00f3m t\u1eadp trung h\u01a1n v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n<\/strong><\/h2>\n\n\n\nN\u0103m 2022 \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t s\u1ed1 tin t\u1ee9c tuy\u1ec7t v\u1eddi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng Groups nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing tr\u00ean Facebook c\u1ee7a h\u1ecd. C\u00f4ng ty \u0111\u00e3 thi\u1ebft k\u1ebf l\u1ea1i tab Nh\u00f3m v\u00e0o n\u0103m 2019. T\u1eeb \u0111\u00e2y c\u1ea5p quy\u1ec1n truy c\u1eadp nhanh v\u00e0o Nh\u00f3m cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng. K\u1ec3 t\u1eeb \u0111\u00f3, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn Nh\u00f3m nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i.<\/p>\n\n\n\n
V\u00e0o 3\/2022, Facebook \u0111\u00e3 c\u00f4ng b\u1ed1 “c\u00e1c t\u00ednh n\u0103ng m\u1edbi gi\u00fap qu\u1ea3n tr\u1ecb vi\u00ean Nh\u00f3m Facebook gi\u1eef cho Nh\u00f3m c\u1ee7a h\u1ecd an to\u00e0n v\u00e0 l\u00e0nh m\u1ea1nh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u1ea3m th\u00f4ng tin sai l\u1ec7ch v\u00e0 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n Nh\u00f3m c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p\u201d.<\/p>\n\n\n\n
C\u00e1c t\u00ednh n\u0103ng n\u00e0y bao g\u1ed3m cung c\u1ea5p cho qu\u1ea3n tr\u1ecb vi\u00ean kh\u1ea3 n\u0103ng t\u1ea1m ng\u01b0ng m\u1ecdi ng\u01b0\u1eddi kh\u1ecfi Nh\u00f3m. \u0110\u1ed3ng th\u1eddi h\u1ecd c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1eeb ch\u1ed1i c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u1ebfn.<\/p>\n\n\n\n
Trong c\u00f9ng m\u1ed9t th\u00f4ng b\u00e1o, Facebook chia s\u1ebb r\u1eb1ng qu\u1ea3n tr\u1ecb vi\u00ean Nh\u00f3m hi\u1ec7n c\u00f3 quy\u1ec1n m\u1eddi m\u1ecdi ng\u01b0\u1eddi tham gia Nh\u00f3m qua email. Hay c\u00e1c Nh\u00f3m hi\u1ec7n c\u0169ng c\u00f3 m\u00e3 QR cho ri\u00eang m\u00ecnh. Ng\u01b0\u1eddi d\u00f9ng l\u00fac n\u00e0y ch\u1ec9 c\u1ea7n qu\u00e9t m\u00e3 n\u00e0y s\u1ebd \u0111\u01b0a h\u1ecd \u0111\u1ebfn trang Gi\u1edbi thi\u1ec7u c\u1ee7a Nh\u00f3m. Nh\u00f3m Facebook c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
4. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n sang Facebook \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nB\u00e1o c\u00e1o xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn Facebook n\u0103m 2022 c\u1ee7a Hootsuite cho th\u1ea5y 53,2% ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u trong \u0111\u1ed9 tu\u1ed5i 16-24 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m ngu\u1ed3n th\u00f4ng tin ch\u00ednh khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ea7u h\u1ebft th\u1eddi gian, Gen Z kh\u00f4ng truy c\u1eadp trang web c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 con ng\u01b0\u1eddi c\u1ee7a h\u1ecd, nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p ho\u1eb7c chi ph\u00ed bao nhi\u00eau. Thay v\u00e0o \u0111\u00f3, h\u1ecd cu\u1ed9n qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin.<\/p>\n\n\n\n
T\u1ea1i sao Gen Z l\u1ea1i \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n\n\n\nS\u1ee9c mua c\u1ee7a Gen Z \u0111ang t\u0103ng l\u00ean v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t \u1edf Hoa K\u1ef3 v\u00e0o n\u0103m 2026. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1eadp nh\u1eadt m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi Facebook, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o m\u1ed9t trang doanh nghi\u1ec7p. Sau \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u h\u00f3a trang \u0111\u00f3 \u0111\u1ec3 c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
5. Messenger l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 chuy\u1ec3n sang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u00e0 hi\u1ec7n nay h\u1ecd c\u0169ng \u0111ang s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 li\u00ean l\u1ea1c nhanh ch\u00f3ng. Kh\u00f4ng c\u1ea7n g\u1eedi email t\u1edbi info@verycoolpants.com n\u1eefa khi b\u1ea1n \u0111ang b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c li\u1ec7u \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c trong nh\u00e0 m\u00e1y c\u1ee7a h\u1ecd c\u00f3 r\u1ea5t tuy\u1ec7t v\u1eddi hay kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd m\u1ed9t tin nh\u1eafn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n
Theo Facebook, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c c\u00f3 th\u1ec3 nh\u1eafn tin cho m\u1ed9t doanh nghi\u1ec7p khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eafn tin l\u00e0 m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y c\u0169ng g\u1eafn k\u1ebft doanh nghi\u1ec7p \u0111\u00f3 v\u1edbi th\u1ebf gi\u1edbi “x\u00e3 h\u1ed9i” h\u01a1n l\u00e0 th\u1ebf gi\u1edbi kinh doanh. Ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch giao ti\u1ebfp b\u1eb1ng ch\u00ednh n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00f4ng th\u01b0\u1eddng v\u1edbi b\u1ea1n b\u00e8, h\u01a1n l\u00e0 g\u1eedi email ho\u1eb7c \u0111i v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng.<\/p>\n\n\n\n
V\u00e0 m\u1eb7c d\u00f9 Messenger th\u1ef1c s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y r\u1eafc r\u1ed1i cho c\u00e1c doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c tin nh\u1eafn tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh, r\u1ea5t d\u1ec5 khi\u1ebfn tin nh\u1eafn b\u1ecb th\u1ea5t l\u1ea1c ho\u1eb7c v\u00f4 t\u00ecnh b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n
6. Nhi\u1ec1u doanh nghi\u1ec7p (v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111ang s\u1eed d\u1ee5ng Facebook Shop<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb khi gi\u1edbi thi\u1ec7u Facebook Shops v\u00e0o n\u0103m 2020 (tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ea1i d\u1ecbch COVID-19, khi nhi\u1ec1u c\u1eeda h\u00e0ng th\u1ef1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00f3ng c\u1eeda). L\u00fac n\u00e0y c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf \u0111\u00e3 c\u00f3 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1ebfn 6\/2021, Facebook Shops c\u00f3 m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u h\u00e0ng th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 250 tri\u1ec7u c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
V\u00ec v\u1eady, m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u1ee7a Facebook v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean Facebook Shops cao h\u01a1n 66% so v\u1edbi tr\u00ean website c\u1ee7a ch\u00ednh h\u1ecd. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 g\u1eedi v\u00e0 ch\u1ea5p nh\u1eadn thanh to\u00e1n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u1eadm ch\u00ed l\u00e0 g\u1eedi ti\u1ec1n cho b\u1ea1n b\u00e8 ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n.<\/p>\n\n\n\n
7. Mua s\u1eafm tr\u1ef1c ti\u1ebfp (Livestream Shopping) \u0111ang gia t\u0103ng<\/strong><\/h2>\n\n\n\nMua s\u1eafm tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Facebook cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n. \u0110\u1ed3ng th\u1eddi cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean th\u1ef1c t\u1ebf. Facebook l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi cho lo\u1ea1i n\u1ed9i dung n\u00e0y. \u0110\u00f3 l\u00e0 do c\u00e1c c\u00f4ng ty \u0111ang ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch tr\u1ea3i nghi\u1ec7m n\u1ed9i dung trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n
Ngo\u00e0i vi\u1ec7c h\u1ea5p d\u1eabn h\u01a1n qu\u1ea3ng c\u00e1o tr\u00e0n lan \u0111ang di\u1ec5n ra. Mua s\u1eafm tr\u1ef1c ti\u1ebfp mang l\u1ea1i cho c\u00e1c c\u00f4ng ty m\u1ed9t s\u1ed1 \u0111i\u1ec3m x\u00e1c th\u1ef1c ch\u00ednh. N\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem h\u01a1n. \u0110\u1ed3ng th\u1eddi vi\u1ec7c nh\u00e2n b\u1ea3n h\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n lu\u00f4n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. M\u1eb7c d\u00f9 kh\u00f4ng tin nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n coi tr\u1ecdng n\u1ed9i dung gi\u1ed1ng nh\u01b0 th\u1eadt.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- Thu\u1eadt to\u00e1n Facebook 2022 \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
- 20 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Facebook m\u00e0 Marketer n\u00ean bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n
8. Facebook Live \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ea1i d\u1ecbch \u0111ang duy tr\u00ec m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n\n\nT\u1ea5t nhi\u00ean, Facebook Live kh\u00f4ng ch\u1ec9 \u0111\u1ec3 mua s\u1eafm. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c video tr\u1ef1c ti\u1ebfp c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ph\u00e1t s\u00f3ng tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1eeb nh\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n. V\u00e0 ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch sitch c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 xem c\u00e1c video tr\u1ef1c ti\u1ebfp, \u1ea3o.<\/p>\n\n\n\n
T\u00ednh \u0111\u1ebfn 11\/2021, Facebook ch\u1ec9 \u0111\u1ee9ng sau Youtube v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t video tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do Youtube h\u00f9ng m\u1ea1nh, l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem video \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n
B\u00e1n h\u00e0ng Livestream s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean Facebook v\u00e0o n\u0103m 2022. \u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u0103m 2022.<\/p>\n\n\n\n
9. Facebook \u0111ang h\u1ea1n ch\u1ebf “n\u1ed9i dung c\u00f3 h\u1ea1i”<\/strong><\/h2>\n\n\n\nInternet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Facebook Reels c\u00f3 s\u1eb5n \u1edf 150 qu\u1ed1c gia. Theo c\u00f4ng ty, \u0111\u1ecbnh d\u1ea1ng video Facebook n\u00e0y l\u00e0 “\u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t cho \u0111\u1ebfn nay”.<\/p>\n\n\n\n
Reels \u1edf kh\u1eafp m\u1ecdi n\u01a1i. N\u00f3 xu\u1ea5t hi\u1ec7n trong Stories, tr\u00ean Watch, \u1edf \u0111\u1ea7u trang ch\u1ee7. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t tr\u00ean to\u00e0n b\u1ed9 New Feed c\u1ee7a Facebook. C\u00e1c clip thu h\u00fat s\u1ef1 ch\u00fa \u00fd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gia t\u0103ng danh ti\u1ebfng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ki\u1ebfm thu nh\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n
Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb Reels b\u1eb1ng Overlay Ads (qu\u1ea3ng c\u00e1o l\u1edbp ph\u1ee7). Mi\u1ec5n l\u00e0 h\u1ecd tham gia ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o trong lu\u1ed3ng c\u1ee7a Facebook. Qu\u1ea3ng c\u00e1o l\u1edbp ph\u1ee7 hi\u1ec3n th\u1ecb tr\u01b0\u1edbc khi Reels \u0111\u01b0\u1ee3c ph\u00e1t. V\u00ec v\u1eady ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 xem to\u00e0n b\u1ed9 Reels v\u00e0 qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t l\u00fac. Hai lo\u1ea1i qu\u1ea3ng c\u00e1o l\u1edbp ph\u1ee7 m\u00e0 Facebook hi\u1ec7n c\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef (xu\u1ea5t hi\u1ec7n d\u1ecdc d\u01b0\u1edbi c\u00f9ng) v\u00e0 qu\u1ea3ng c\u00e1o h\u00ecnh d\u00e1n (m\u00e0 ng\u01b0\u1eddi t\u1ea1o c\u00f3 th\u1ec3 \u0111\u1eb7t \u1edf m\u1ed9t v\u1ecb tr\u00ed c\u1ed1 \u0111\u1ecbnh tr\u00ean b\u00e0i \u0111\u0103ng).<\/p>\n\n\n\n
Khi nhi\u1ec1u ng\u01b0\u1eddi xem v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi Reels, ng\u01b0\u1eddi s\u00e1ng t\u1ea1o s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n. Theo Facebook, m\u1ee9c t\u1ed1i \u0111a b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c l\u00e0 $35.000 m\u1ed9t th\u00e1ng. Do \u0111\u00f3, Reels \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ki\u1ebfm ti\u1ec1n tr\u00ean Facebook trong n\u0103m 2022.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- C\u00e1ch ki\u1ebfm ti\u1ec1n v\u1edbi Facebook Reels Ads cho m\u1ecdi ng\u01b0\u1eddi d\u00f9ng<\/a><\/li>
- C\u00e1ch \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c Facebook Ads hi\u1ec7u qu\u1ea3 n\u0103m 2022<\/a><\/li><\/ul>\n\n\n\n
3. C\u00e1c nh\u00f3m t\u1eadp trung h\u01a1n v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n<\/strong><\/h2>\n\n\n\nN\u0103m 2022 \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t s\u1ed1 tin t\u1ee9c tuy\u1ec7t v\u1eddi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng Groups nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing tr\u00ean Facebook c\u1ee7a h\u1ecd. C\u00f4ng ty \u0111\u00e3 thi\u1ebft k\u1ebf l\u1ea1i tab Nh\u00f3m v\u00e0o n\u0103m 2019. T\u1eeb \u0111\u00e2y c\u1ea5p quy\u1ec1n truy c\u1eadp nhanh v\u00e0o Nh\u00f3m cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng. K\u1ec3 t\u1eeb \u0111\u00f3, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn Nh\u00f3m nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i.<\/p>\n\n\n\n
V\u00e0o 3\/2022, Facebook \u0111\u00e3 c\u00f4ng b\u1ed1 “c\u00e1c t\u00ednh n\u0103ng m\u1edbi gi\u00fap qu\u1ea3n tr\u1ecb vi\u00ean Nh\u00f3m Facebook gi\u1eef cho Nh\u00f3m c\u1ee7a h\u1ecd an to\u00e0n v\u00e0 l\u00e0nh m\u1ea1nh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u1ea3m th\u00f4ng tin sai l\u1ec7ch v\u00e0 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n Nh\u00f3m c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p\u201d.<\/p>\n\n\n\n
C\u00e1c t\u00ednh n\u0103ng n\u00e0y bao g\u1ed3m cung c\u1ea5p cho qu\u1ea3n tr\u1ecb vi\u00ean kh\u1ea3 n\u0103ng t\u1ea1m ng\u01b0ng m\u1ecdi ng\u01b0\u1eddi kh\u1ecfi Nh\u00f3m. \u0110\u1ed3ng th\u1eddi h\u1ecd c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1eeb ch\u1ed1i c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u1ebfn.<\/p>\n\n\n\n
Trong c\u00f9ng m\u1ed9t th\u00f4ng b\u00e1o, Facebook chia s\u1ebb r\u1eb1ng qu\u1ea3n tr\u1ecb vi\u00ean Nh\u00f3m hi\u1ec7n c\u00f3 quy\u1ec1n m\u1eddi m\u1ecdi ng\u01b0\u1eddi tham gia Nh\u00f3m qua email. Hay c\u00e1c Nh\u00f3m hi\u1ec7n c\u0169ng c\u00f3 m\u00e3 QR cho ri\u00eang m\u00ecnh. Ng\u01b0\u1eddi d\u00f9ng l\u00fac n\u00e0y ch\u1ec9 c\u1ea7n qu\u00e9t m\u00e3 n\u00e0y s\u1ebd \u0111\u01b0a h\u1ecd \u0111\u1ebfn trang Gi\u1edbi thi\u1ec7u c\u1ee7a Nh\u00f3m. Nh\u00f3m Facebook c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
4. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n sang Facebook \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nB\u00e1o c\u00e1o xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn Facebook n\u0103m 2022 c\u1ee7a Hootsuite cho th\u1ea5y 53,2% ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u trong \u0111\u1ed9 tu\u1ed5i 16-24 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m ngu\u1ed3n th\u00f4ng tin ch\u00ednh khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ea7u h\u1ebft th\u1eddi gian, Gen Z kh\u00f4ng truy c\u1eadp trang web c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 con ng\u01b0\u1eddi c\u1ee7a h\u1ecd, nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p ho\u1eb7c chi ph\u00ed bao nhi\u00eau. Thay v\u00e0o \u0111\u00f3, h\u1ecd cu\u1ed9n qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin.<\/p>\n\n\n\n
T\u1ea1i sao Gen Z l\u1ea1i \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n\n\n\nS\u1ee9c mua c\u1ee7a Gen Z \u0111ang t\u0103ng l\u00ean v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t \u1edf Hoa K\u1ef3 v\u00e0o n\u0103m 2026. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1eadp nh\u1eadt m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi Facebook, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o m\u1ed9t trang doanh nghi\u1ec7p. Sau \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u h\u00f3a trang \u0111\u00f3 \u0111\u1ec3 c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
5. Messenger l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 chuy\u1ec3n sang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u00e0 hi\u1ec7n nay h\u1ecd c\u0169ng \u0111ang s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 li\u00ean l\u1ea1c nhanh ch\u00f3ng. Kh\u00f4ng c\u1ea7n g\u1eedi email t\u1edbi info@verycoolpants.com n\u1eefa khi b\u1ea1n \u0111ang b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c li\u1ec7u \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c trong nh\u00e0 m\u00e1y c\u1ee7a h\u1ecd c\u00f3 r\u1ea5t tuy\u1ec7t v\u1eddi hay kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd m\u1ed9t tin nh\u1eafn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n
Theo Facebook, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c c\u00f3 th\u1ec3 nh\u1eafn tin cho m\u1ed9t doanh nghi\u1ec7p khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eafn tin l\u00e0 m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y c\u0169ng g\u1eafn k\u1ebft doanh nghi\u1ec7p \u0111\u00f3 v\u1edbi th\u1ebf gi\u1edbi “x\u00e3 h\u1ed9i” h\u01a1n l\u00e0 th\u1ebf gi\u1edbi kinh doanh. Ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch giao ti\u1ebfp b\u1eb1ng ch\u00ednh n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00f4ng th\u01b0\u1eddng v\u1edbi b\u1ea1n b\u00e8, h\u01a1n l\u00e0 g\u1eedi email ho\u1eb7c \u0111i v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng.<\/p>\n\n\n\n
V\u00e0 m\u1eb7c d\u00f9 Messenger th\u1ef1c s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y r\u1eafc r\u1ed1i cho c\u00e1c doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c tin nh\u1eafn tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh, r\u1ea5t d\u1ec5 khi\u1ebfn tin nh\u1eafn b\u1ecb th\u1ea5t l\u1ea1c ho\u1eb7c v\u00f4 t\u00ecnh b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n
6. Nhi\u1ec1u doanh nghi\u1ec7p (v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111ang s\u1eed d\u1ee5ng Facebook Shop<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb khi gi\u1edbi thi\u1ec7u Facebook Shops v\u00e0o n\u0103m 2020 (tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ea1i d\u1ecbch COVID-19, khi nhi\u1ec1u c\u1eeda h\u00e0ng th\u1ef1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00f3ng c\u1eeda). L\u00fac n\u00e0y c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf \u0111\u00e3 c\u00f3 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1ebfn 6\/2021, Facebook Shops c\u00f3 m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u h\u00e0ng th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 250 tri\u1ec7u c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
V\u00ec v\u1eady, m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u1ee7a Facebook v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean Facebook Shops cao h\u01a1n 66% so v\u1edbi tr\u00ean website c\u1ee7a ch\u00ednh h\u1ecd. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 g\u1eedi v\u00e0 ch\u1ea5p nh\u1eadn thanh to\u00e1n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u1eadm ch\u00ed l\u00e0 g\u1eedi ti\u1ec1n cho b\u1ea1n b\u00e8 ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n.<\/p>\n\n\n\n
7. Mua s\u1eafm tr\u1ef1c ti\u1ebfp (Livestream Shopping) \u0111ang gia t\u0103ng<\/strong><\/h2>\n\n\n\nMua s\u1eafm tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Facebook cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n. \u0110\u1ed3ng th\u1eddi cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean th\u1ef1c t\u1ebf. Facebook l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi cho lo\u1ea1i n\u1ed9i dung n\u00e0y. \u0110\u00f3 l\u00e0 do c\u00e1c c\u00f4ng ty \u0111ang ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch tr\u1ea3i nghi\u1ec7m n\u1ed9i dung trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n
Ngo\u00e0i vi\u1ec7c h\u1ea5p d\u1eabn h\u01a1n qu\u1ea3ng c\u00e1o tr\u00e0n lan \u0111ang di\u1ec5n ra. Mua s\u1eafm tr\u1ef1c ti\u1ebfp mang l\u1ea1i cho c\u00e1c c\u00f4ng ty m\u1ed9t s\u1ed1 \u0111i\u1ec3m x\u00e1c th\u1ef1c ch\u00ednh. N\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem h\u01a1n. \u0110\u1ed3ng th\u1eddi vi\u1ec7c nh\u00e2n b\u1ea3n h\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n lu\u00f4n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. M\u1eb7c d\u00f9 kh\u00f4ng tin nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n coi tr\u1ecdng n\u1ed9i dung gi\u1ed1ng nh\u01b0 th\u1eadt.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- Thu\u1eadt to\u00e1n Facebook 2022 \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
- 20 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Facebook m\u00e0 Marketer n\u00ean bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n
8. Facebook Live \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ea1i d\u1ecbch \u0111ang duy tr\u00ec m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n\n\nT\u1ea5t nhi\u00ean, Facebook Live kh\u00f4ng ch\u1ec9 \u0111\u1ec3 mua s\u1eafm. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c video tr\u1ef1c ti\u1ebfp c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ph\u00e1t s\u00f3ng tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1eeb nh\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n. V\u00e0 ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch sitch c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 xem c\u00e1c video tr\u1ef1c ti\u1ebfp, \u1ea3o.<\/p>\n\n\n\n
T\u00ednh \u0111\u1ebfn 11\/2021, Facebook ch\u1ec9 \u0111\u1ee9ng sau Youtube v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t video tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do Youtube h\u00f9ng m\u1ea1nh, l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem video \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n
B\u00e1n h\u00e0ng Livestream s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean Facebook v\u00e0o n\u0103m 2022. \u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u0103m 2022.<\/p>\n\n\n\n
9. Facebook \u0111ang h\u1ea1n ch\u1ebf “n\u1ed9i dung c\u00f3 h\u1ea1i”<\/strong><\/h2>\n\n\n\nInternet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
3. C\u00e1c nh\u00f3m t\u1eadp trung h\u01a1n v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n<\/strong><\/h2>\n\n\n\nN\u0103m 2022 \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t s\u1ed1 tin t\u1ee9c tuy\u1ec7t v\u1eddi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng Groups nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing tr\u00ean Facebook c\u1ee7a h\u1ecd. C\u00f4ng ty \u0111\u00e3 thi\u1ebft k\u1ebf l\u1ea1i tab Nh\u00f3m v\u00e0o n\u0103m 2019. T\u1eeb \u0111\u00e2y c\u1ea5p quy\u1ec1n truy c\u1eadp nhanh v\u00e0o Nh\u00f3m cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng. K\u1ec3 t\u1eeb \u0111\u00f3, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn Nh\u00f3m nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i.<\/p>\n\n\n\n
V\u00e0o 3\/2022, Facebook \u0111\u00e3 c\u00f4ng b\u1ed1 “c\u00e1c t\u00ednh n\u0103ng m\u1edbi gi\u00fap qu\u1ea3n tr\u1ecb vi\u00ean Nh\u00f3m Facebook gi\u1eef cho Nh\u00f3m c\u1ee7a h\u1ecd an to\u00e0n v\u00e0 l\u00e0nh m\u1ea1nh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y gi\u1ea3m th\u00f4ng tin sai l\u1ec7ch v\u00e0 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n Nh\u00f3m c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p\u201d.<\/p>\n\n\n\n
C\u00e1c t\u00ednh n\u0103ng n\u00e0y bao g\u1ed3m cung c\u1ea5p cho qu\u1ea3n tr\u1ecb vi\u00ean kh\u1ea3 n\u0103ng t\u1ea1m ng\u01b0ng m\u1ecdi ng\u01b0\u1eddi kh\u1ecfi Nh\u00f3m. \u0110\u1ed3ng th\u1eddi h\u1ecd c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1eeb ch\u1ed1i c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u1ebfn.<\/p>\n\n\n\n
Trong c\u00f9ng m\u1ed9t th\u00f4ng b\u00e1o, Facebook chia s\u1ebb r\u1eb1ng qu\u1ea3n tr\u1ecb vi\u00ean Nh\u00f3m hi\u1ec7n c\u00f3 quy\u1ec1n m\u1eddi m\u1ecdi ng\u01b0\u1eddi tham gia Nh\u00f3m qua email. Hay c\u00e1c Nh\u00f3m hi\u1ec7n c\u0169ng c\u00f3 m\u00e3 QR cho ri\u00eang m\u00ecnh. Ng\u01b0\u1eddi d\u00f9ng l\u00fac n\u00e0y ch\u1ec9 c\u1ea7n qu\u00e9t m\u00e3 n\u00e0y s\u1ebd \u0111\u01b0a h\u1ecd \u0111\u1ebfn trang Gi\u1edbi thi\u1ec7u c\u1ee7a Nh\u00f3m. Nh\u00f3m Facebook c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
4. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n sang Facebook \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nB\u00e1o c\u00e1o xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn Facebook n\u0103m 2022 c\u1ee7a Hootsuite cho th\u1ea5y 53,2% ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u trong \u0111\u1ed9 tu\u1ed5i 16-24 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m ngu\u1ed3n th\u00f4ng tin ch\u00ednh khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ea7u h\u1ebft th\u1eddi gian, Gen Z kh\u00f4ng truy c\u1eadp trang web c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 con ng\u01b0\u1eddi c\u1ee7a h\u1ecd, nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p ho\u1eb7c chi ph\u00ed bao nhi\u00eau. Thay v\u00e0o \u0111\u00f3, h\u1ecd cu\u1ed9n qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin.<\/p>\n\n\n\n
T\u1ea1i sao Gen Z l\u1ea1i \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n\n\n\nS\u1ee9c mua c\u1ee7a Gen Z \u0111ang t\u0103ng l\u00ean v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t \u1edf Hoa K\u1ef3 v\u00e0o n\u0103m 2026. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1eadp nh\u1eadt m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi Facebook, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o m\u1ed9t trang doanh nghi\u1ec7p. Sau \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u h\u00f3a trang \u0111\u00f3 \u0111\u1ec3 c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
5. Messenger l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 chuy\u1ec3n sang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u00e0 hi\u1ec7n nay h\u1ecd c\u0169ng \u0111ang s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 li\u00ean l\u1ea1c nhanh ch\u00f3ng. Kh\u00f4ng c\u1ea7n g\u1eedi email t\u1edbi info@verycoolpants.com n\u1eefa khi b\u1ea1n \u0111ang b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c li\u1ec7u \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c trong nh\u00e0 m\u00e1y c\u1ee7a h\u1ecd c\u00f3 r\u1ea5t tuy\u1ec7t v\u1eddi hay kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd m\u1ed9t tin nh\u1eafn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n
Theo Facebook, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c c\u00f3 th\u1ec3 nh\u1eafn tin cho m\u1ed9t doanh nghi\u1ec7p khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eafn tin l\u00e0 m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y c\u0169ng g\u1eafn k\u1ebft doanh nghi\u1ec7p \u0111\u00f3 v\u1edbi th\u1ebf gi\u1edbi “x\u00e3 h\u1ed9i” h\u01a1n l\u00e0 th\u1ebf gi\u1edbi kinh doanh. Ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch giao ti\u1ebfp b\u1eb1ng ch\u00ednh n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00f4ng th\u01b0\u1eddng v\u1edbi b\u1ea1n b\u00e8, h\u01a1n l\u00e0 g\u1eedi email ho\u1eb7c \u0111i v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng.<\/p>\n\n\n\n
V\u00e0 m\u1eb7c d\u00f9 Messenger th\u1ef1c s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y r\u1eafc r\u1ed1i cho c\u00e1c doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c tin nh\u1eafn tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh, r\u1ea5t d\u1ec5 khi\u1ebfn tin nh\u1eafn b\u1ecb th\u1ea5t l\u1ea1c ho\u1eb7c v\u00f4 t\u00ecnh b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n
6. Nhi\u1ec1u doanh nghi\u1ec7p (v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111ang s\u1eed d\u1ee5ng Facebook Shop<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb khi gi\u1edbi thi\u1ec7u Facebook Shops v\u00e0o n\u0103m 2020 (tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ea1i d\u1ecbch COVID-19, khi nhi\u1ec1u c\u1eeda h\u00e0ng th\u1ef1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00f3ng c\u1eeda). L\u00fac n\u00e0y c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf \u0111\u00e3 c\u00f3 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1ebfn 6\/2021, Facebook Shops c\u00f3 m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u h\u00e0ng th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 250 tri\u1ec7u c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
V\u00ec v\u1eady, m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u1ee7a Facebook v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean Facebook Shops cao h\u01a1n 66% so v\u1edbi tr\u00ean website c\u1ee7a ch\u00ednh h\u1ecd. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 g\u1eedi v\u00e0 ch\u1ea5p nh\u1eadn thanh to\u00e1n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u1eadm ch\u00ed l\u00e0 g\u1eedi ti\u1ec1n cho b\u1ea1n b\u00e8 ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n.<\/p>\n\n\n\n
7. Mua s\u1eafm tr\u1ef1c ti\u1ebfp (Livestream Shopping) \u0111ang gia t\u0103ng<\/strong><\/h2>\n\n\n\nMua s\u1eafm tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Facebook cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n. \u0110\u1ed3ng th\u1eddi cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean th\u1ef1c t\u1ebf. Facebook l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi cho lo\u1ea1i n\u1ed9i dung n\u00e0y. \u0110\u00f3 l\u00e0 do c\u00e1c c\u00f4ng ty \u0111ang ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch tr\u1ea3i nghi\u1ec7m n\u1ed9i dung trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n
Ngo\u00e0i vi\u1ec7c h\u1ea5p d\u1eabn h\u01a1n qu\u1ea3ng c\u00e1o tr\u00e0n lan \u0111ang di\u1ec5n ra. Mua s\u1eafm tr\u1ef1c ti\u1ebfp mang l\u1ea1i cho c\u00e1c c\u00f4ng ty m\u1ed9t s\u1ed1 \u0111i\u1ec3m x\u00e1c th\u1ef1c ch\u00ednh. N\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem h\u01a1n. \u0110\u1ed3ng th\u1eddi vi\u1ec7c nh\u00e2n b\u1ea3n h\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n lu\u00f4n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. M\u1eb7c d\u00f9 kh\u00f4ng tin nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n coi tr\u1ecdng n\u1ed9i dung gi\u1ed1ng nh\u01b0 th\u1eadt.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- Thu\u1eadt to\u00e1n Facebook 2022 \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
- 20 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Facebook m\u00e0 Marketer n\u00ean bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n
8. Facebook Live \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ea1i d\u1ecbch \u0111ang duy tr\u00ec m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n\n\nT\u1ea5t nhi\u00ean, Facebook Live kh\u00f4ng ch\u1ec9 \u0111\u1ec3 mua s\u1eafm. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c video tr\u1ef1c ti\u1ebfp c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ph\u00e1t s\u00f3ng tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1eeb nh\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n. V\u00e0 ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch sitch c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 xem c\u00e1c video tr\u1ef1c ti\u1ebfp, \u1ea3o.<\/p>\n\n\n\n
T\u00ednh \u0111\u1ebfn 11\/2021, Facebook ch\u1ec9 \u0111\u1ee9ng sau Youtube v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t video tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do Youtube h\u00f9ng m\u1ea1nh, l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem video \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n
B\u00e1n h\u00e0ng Livestream s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean Facebook v\u00e0o n\u0103m 2022. \u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u0103m 2022.<\/p>\n\n\n\n
9. Facebook \u0111ang h\u1ea1n ch\u1ebf “n\u1ed9i dung c\u00f3 h\u1ea1i”<\/strong><\/h2>\n\n\n\nInternet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
B\u00e1o c\u00e1o xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn Facebook n\u0103m 2022 c\u1ee7a Hootsuite cho th\u1ea5y 53,2% ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u trong \u0111\u1ed9 tu\u1ed5i 16-24 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m ngu\u1ed3n th\u00f4ng tin ch\u00ednh khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ea7u h\u1ebft th\u1eddi gian, Gen Z kh\u00f4ng truy c\u1eadp trang web c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 con ng\u01b0\u1eddi c\u1ee7a h\u1ecd, nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p ho\u1eb7c chi ph\u00ed bao nhi\u00eau. Thay v\u00e0o \u0111\u00f3, h\u1ecd cu\u1ed9n qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin.<\/p>\n\n\n\n
T\u1ea1i sao Gen Z l\u1ea1i \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n\n\n\nS\u1ee9c mua c\u1ee7a Gen Z \u0111ang t\u0103ng l\u00ean v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t \u1edf Hoa K\u1ef3 v\u00e0o n\u0103m 2026. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1eadp nh\u1eadt m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi Facebook, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o m\u1ed9t trang doanh nghi\u1ec7p. Sau \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u h\u00f3a trang \u0111\u00f3 \u0111\u1ec3 c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
5. Messenger l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 chuy\u1ec3n sang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u00e0 hi\u1ec7n nay h\u1ecd c\u0169ng \u0111ang s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 li\u00ean l\u1ea1c nhanh ch\u00f3ng. Kh\u00f4ng c\u1ea7n g\u1eedi email t\u1edbi info@verycoolpants.com n\u1eefa khi b\u1ea1n \u0111ang b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c li\u1ec7u \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c trong nh\u00e0 m\u00e1y c\u1ee7a h\u1ecd c\u00f3 r\u1ea5t tuy\u1ec7t v\u1eddi hay kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd m\u1ed9t tin nh\u1eafn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n
Theo Facebook, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c c\u00f3 th\u1ec3 nh\u1eafn tin cho m\u1ed9t doanh nghi\u1ec7p khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eafn tin l\u00e0 m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y c\u0169ng g\u1eafn k\u1ebft doanh nghi\u1ec7p \u0111\u00f3 v\u1edbi th\u1ebf gi\u1edbi “x\u00e3 h\u1ed9i” h\u01a1n l\u00e0 th\u1ebf gi\u1edbi kinh doanh. Ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch giao ti\u1ebfp b\u1eb1ng ch\u00ednh n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00f4ng th\u01b0\u1eddng v\u1edbi b\u1ea1n b\u00e8, h\u01a1n l\u00e0 g\u1eedi email ho\u1eb7c \u0111i v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng.<\/p>\n\n\n\n
V\u00e0 m\u1eb7c d\u00f9 Messenger th\u1ef1c s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y r\u1eafc r\u1ed1i cho c\u00e1c doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c tin nh\u1eafn tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh, r\u1ea5t d\u1ec5 khi\u1ebfn tin nh\u1eafn b\u1ecb th\u1ea5t l\u1ea1c ho\u1eb7c v\u00f4 t\u00ecnh b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n
6. Nhi\u1ec1u doanh nghi\u1ec7p (v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111ang s\u1eed d\u1ee5ng Facebook Shop<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb khi gi\u1edbi thi\u1ec7u Facebook Shops v\u00e0o n\u0103m 2020 (tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ea1i d\u1ecbch COVID-19, khi nhi\u1ec1u c\u1eeda h\u00e0ng th\u1ef1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00f3ng c\u1eeda). L\u00fac n\u00e0y c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf \u0111\u00e3 c\u00f3 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1ebfn 6\/2021, Facebook Shops c\u00f3 m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u h\u00e0ng th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 250 tri\u1ec7u c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
V\u00ec v\u1eady, m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u1ee7a Facebook v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean Facebook Shops cao h\u01a1n 66% so v\u1edbi tr\u00ean website c\u1ee7a ch\u00ednh h\u1ecd. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 g\u1eedi v\u00e0 ch\u1ea5p nh\u1eadn thanh to\u00e1n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u1eadm ch\u00ed l\u00e0 g\u1eedi ti\u1ec1n cho b\u1ea1n b\u00e8 ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n.<\/p>\n\n\n\n
7. Mua s\u1eafm tr\u1ef1c ti\u1ebfp (Livestream Shopping) \u0111ang gia t\u0103ng<\/strong><\/h2>\n\n\n\nMua s\u1eafm tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Facebook cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n. \u0110\u1ed3ng th\u1eddi cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean th\u1ef1c t\u1ebf. Facebook l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi cho lo\u1ea1i n\u1ed9i dung n\u00e0y. \u0110\u00f3 l\u00e0 do c\u00e1c c\u00f4ng ty \u0111ang ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch tr\u1ea3i nghi\u1ec7m n\u1ed9i dung trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n
Ngo\u00e0i vi\u1ec7c h\u1ea5p d\u1eabn h\u01a1n qu\u1ea3ng c\u00e1o tr\u00e0n lan \u0111ang di\u1ec5n ra. Mua s\u1eafm tr\u1ef1c ti\u1ebfp mang l\u1ea1i cho c\u00e1c c\u00f4ng ty m\u1ed9t s\u1ed1 \u0111i\u1ec3m x\u00e1c th\u1ef1c ch\u00ednh. N\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem h\u01a1n. \u0110\u1ed3ng th\u1eddi vi\u1ec7c nh\u00e2n b\u1ea3n h\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n lu\u00f4n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. M\u1eb7c d\u00f9 kh\u00f4ng tin nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n coi tr\u1ecdng n\u1ed9i dung gi\u1ed1ng nh\u01b0 th\u1eadt.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- Thu\u1eadt to\u00e1n Facebook 2022 \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
- 20 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Facebook m\u00e0 Marketer n\u00ean bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n
8. Facebook Live \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ea1i d\u1ecbch \u0111ang duy tr\u00ec m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n\n\nT\u1ea5t nhi\u00ean, Facebook Live kh\u00f4ng ch\u1ec9 \u0111\u1ec3 mua s\u1eafm. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c video tr\u1ef1c ti\u1ebfp c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ph\u00e1t s\u00f3ng tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1eeb nh\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n. V\u00e0 ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch sitch c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 xem c\u00e1c video tr\u1ef1c ti\u1ebfp, \u1ea3o.<\/p>\n\n\n\n
T\u00ednh \u0111\u1ebfn 11\/2021, Facebook ch\u1ec9 \u0111\u1ee9ng sau Youtube v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t video tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do Youtube h\u00f9ng m\u1ea1nh, l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem video \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n
B\u00e1n h\u00e0ng Livestream s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean Facebook v\u00e0o n\u0103m 2022. \u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u0103m 2022.<\/p>\n\n\n\n
9. Facebook \u0111ang h\u1ea1n ch\u1ebf “n\u1ed9i dung c\u00f3 h\u1ea1i”<\/strong><\/h2>\n\n\n\nInternet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 chuy\u1ec3n sang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u00e0 hi\u1ec7n nay h\u1ecd c\u0169ng \u0111ang s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 li\u00ean l\u1ea1c nhanh ch\u00f3ng. Kh\u00f4ng c\u1ea7n g\u1eedi email t\u1edbi info@verycoolpants.com n\u1eefa khi b\u1ea1n \u0111ang b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c li\u1ec7u \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c trong nh\u00e0 m\u00e1y c\u1ee7a h\u1ecd c\u00f3 r\u1ea5t tuy\u1ec7t v\u1eddi hay kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd m\u1ed9t tin nh\u1eafn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n
Theo Facebook, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c c\u00f3 th\u1ec3 nh\u1eafn tin cho m\u1ed9t doanh nghi\u1ec7p khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eafn tin l\u00e0 m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y c\u0169ng g\u1eafn k\u1ebft doanh nghi\u1ec7p \u0111\u00f3 v\u1edbi th\u1ebf gi\u1edbi “x\u00e3 h\u1ed9i” h\u01a1n l\u00e0 th\u1ebf gi\u1edbi kinh doanh. Ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch giao ti\u1ebfp b\u1eb1ng ch\u00ednh n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00f4ng th\u01b0\u1eddng v\u1edbi b\u1ea1n b\u00e8, h\u01a1n l\u00e0 g\u1eedi email ho\u1eb7c \u0111i v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng.<\/p>\n\n\n\n
V\u00e0 m\u1eb7c d\u00f9 Messenger th\u1ef1c s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y r\u1eafc r\u1ed1i cho c\u00e1c doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c tin nh\u1eafn tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh, r\u1ea5t d\u1ec5 khi\u1ebfn tin nh\u1eafn b\u1ecb th\u1ea5t l\u1ea1c ho\u1eb7c v\u00f4 t\u00ecnh b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n
6. Nhi\u1ec1u doanh nghi\u1ec7p (v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111ang s\u1eed d\u1ee5ng Facebook Shop<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb khi gi\u1edbi thi\u1ec7u Facebook Shops v\u00e0o n\u0103m 2020 (tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ea1i d\u1ecbch COVID-19, khi nhi\u1ec1u c\u1eeda h\u00e0ng th\u1ef1c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00f3ng c\u1eeda). L\u00fac n\u00e0y c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf \u0111\u00e3 c\u00f3 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1ebfn 6\/2021, Facebook Shops c\u00f3 m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u h\u00e0ng th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 250 tri\u1ec7u c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
V\u00ec v\u1eady, m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u1ee7a Facebook v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean Facebook Shops cao h\u01a1n 66% so v\u1edbi tr\u00ean website c\u1ee7a ch\u00ednh h\u1ecd. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 g\u1eedi v\u00e0 ch\u1ea5p nh\u1eadn thanh to\u00e1n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u1eadm ch\u00ed l\u00e0 g\u1eedi ti\u1ec1n cho b\u1ea1n b\u00e8 ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n.<\/p>\n\n\n\n
7. Mua s\u1eafm tr\u1ef1c ti\u1ebfp (Livestream Shopping) \u0111ang gia t\u0103ng<\/strong><\/h2>\n\n\n\nMua s\u1eafm tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Facebook cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n. \u0110\u1ed3ng th\u1eddi cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean th\u1ef1c t\u1ebf. Facebook l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi cho lo\u1ea1i n\u1ed9i dung n\u00e0y. \u0110\u00f3 l\u00e0 do c\u00e1c c\u00f4ng ty \u0111ang ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch tr\u1ea3i nghi\u1ec7m n\u1ed9i dung trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n
Ngo\u00e0i vi\u1ec7c h\u1ea5p d\u1eabn h\u01a1n qu\u1ea3ng c\u00e1o tr\u00e0n lan \u0111ang di\u1ec5n ra. Mua s\u1eafm tr\u1ef1c ti\u1ebfp mang l\u1ea1i cho c\u00e1c c\u00f4ng ty m\u1ed9t s\u1ed1 \u0111i\u1ec3m x\u00e1c th\u1ef1c ch\u00ednh. N\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem h\u01a1n. \u0110\u1ed3ng th\u1eddi vi\u1ec7c nh\u00e2n b\u1ea3n h\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n lu\u00f4n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. M\u1eb7c d\u00f9 kh\u00f4ng tin nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n coi tr\u1ecdng n\u1ed9i dung gi\u1ed1ng nh\u01b0 th\u1eadt.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- Thu\u1eadt to\u00e1n Facebook 2022 \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
- 20 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Facebook m\u00e0 Marketer n\u00ean bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n
8. Facebook Live \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ea1i d\u1ecbch \u0111ang duy tr\u00ec m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n\n\nT\u1ea5t nhi\u00ean, Facebook Live kh\u00f4ng ch\u1ec9 \u0111\u1ec3 mua s\u1eafm. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c video tr\u1ef1c ti\u1ebfp c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ph\u00e1t s\u00f3ng tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1eeb nh\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n. V\u00e0 ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch sitch c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 xem c\u00e1c video tr\u1ef1c ti\u1ebfp, \u1ea3o.<\/p>\n\n\n\n
T\u00ednh \u0111\u1ebfn 11\/2021, Facebook ch\u1ec9 \u0111\u1ee9ng sau Youtube v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t video tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do Youtube h\u00f9ng m\u1ea1nh, l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem video \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n
B\u00e1n h\u00e0ng Livestream s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean Facebook v\u00e0o n\u0103m 2022. \u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u0103m 2022.<\/p>\n\n\n\n
9. Facebook \u0111ang h\u1ea1n ch\u1ebf “n\u1ed9i dung c\u00f3 h\u1ea1i”<\/strong><\/h2>\n\n\n\nInternet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Mua s\u1eafm tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Facebook cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n. \u0110\u1ed3ng th\u1eddi cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean th\u1ef1c t\u1ebf. Facebook l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi cho lo\u1ea1i n\u1ed9i dung n\u00e0y. \u0110\u00f3 l\u00e0 do c\u00e1c c\u00f4ng ty \u0111ang ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch tr\u1ea3i nghi\u1ec7m n\u1ed9i dung trong th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n
Ngo\u00e0i vi\u1ec7c h\u1ea5p d\u1eabn h\u01a1n qu\u1ea3ng c\u00e1o tr\u00e0n lan \u0111ang di\u1ec5n ra. Mua s\u1eafm tr\u1ef1c ti\u1ebfp mang l\u1ea1i cho c\u00e1c c\u00f4ng ty m\u1ed9t s\u1ed1 \u0111i\u1ec3m x\u00e1c th\u1ef1c ch\u00ednh. N\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem h\u01a1n. \u0110\u1ed3ng th\u1eddi vi\u1ec7c nh\u00e2n b\u1ea3n h\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n lu\u00f4n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t. M\u1eb7c d\u00f9 kh\u00f4ng tin nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n coi tr\u1ecdng n\u1ed9i dung gi\u1ed1ng nh\u01b0 th\u1eadt.<\/p>\n\n\n\n
Xem th\u00eam:<\/strong><\/h4>\n\n\n\n- Thu\u1eadt to\u00e1n Facebook 2022 \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li>
- 20 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Facebook m\u00e0 Marketer n\u00ean bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n
8. Facebook Live \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ea1i d\u1ecbch \u0111ang duy tr\u00ec m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n\n\nT\u1ea5t nhi\u00ean, Facebook Live kh\u00f4ng ch\u1ec9 \u0111\u1ec3 mua s\u1eafm. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c video tr\u1ef1c ti\u1ebfp c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ph\u00e1t s\u00f3ng tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1eeb nh\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n. V\u00e0 ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch sitch c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 xem c\u00e1c video tr\u1ef1c ti\u1ebfp, \u1ea3o.<\/p>\n\n\n\n
T\u00ednh \u0111\u1ebfn 11\/2021, Facebook ch\u1ec9 \u0111\u1ee9ng sau Youtube v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t video tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do Youtube h\u00f9ng m\u1ea1nh, l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem video \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n
B\u00e1n h\u00e0ng Livestream s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean Facebook v\u00e0o n\u0103m 2022. \u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u0103m 2022.<\/p>\n\n\n\n
9. Facebook \u0111ang h\u1ea1n ch\u1ebf “n\u1ed9i dung c\u00f3 h\u1ea1i”<\/strong><\/h2>\n\n\n\nInternet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
8. Facebook Live \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ea1i d\u1ecbch \u0111ang duy tr\u00ec m\u1ea1nh m\u1ebd<\/strong><\/h2>\n\n\n\nT\u1ea5t nhi\u00ean, Facebook Live kh\u00f4ng ch\u1ec9 \u0111\u1ec3 mua s\u1eafm. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c video tr\u1ef1c ti\u1ebfp c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ph\u00e1t s\u00f3ng tin t\u1ee9c, s\u1ef1 ki\u1ec7n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1eeb nh\u00e0 m\u1ed9t c\u00e1ch an to\u00e0n. V\u00e0 ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch sitch c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 xem c\u00e1c video tr\u1ef1c ti\u1ebfp, \u1ea3o.<\/p>\n\n\n\n
T\u00ednh \u0111\u1ebfn 11\/2021, Facebook ch\u1ec9 \u0111\u1ee9ng sau Youtube v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e1t video tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do Youtube h\u00f9ng m\u1ea1nh, l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem video \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/p>\n\n\n\n
B\u00e1n h\u00e0ng Livestream s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd tr\u00ean Facebook v\u00e0o n\u0103m 2022. \u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u0103m 2022.<\/p>\n\n\n\n
9. Facebook \u0111ang h\u1ea1n ch\u1ebf “n\u1ed9i dung c\u00f3 h\u1ea1i”<\/strong><\/h2>\n\n\n\nInternet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
Internet n\u1ed5i ti\u1ebfng kh\u00f3 \u0111i\u1ec1u ch\u1ec9nh. Nh\u01b0ng theo B\u00e1o c\u00e1o th\u1ef1c thi ti\u00eau chu\u1ea9n c\u1ed9ng \u0111\u1ed3ng n\u0103m 2021 c\u1ee7a Facebook, t\u1ef7 l\u1ec7 n\u1ed9i dung c\u00f3 h\u1ea1i tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1edd “c\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng”.<\/p>\n\n\n\n
Trong qu\u00fd 4\/2021, c\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd 4 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ma t\u00fay (t\u0103ng t\u1eeb 2,7 tri\u1ec7u trong qu\u00fd 3), 1,5 tri\u1ec7u n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u00fang (t\u0103ng t\u1eeb 1,1 tri\u1ec7u) v\u00e0 1,2 t\u1ef7 n\u1ed9i dung spam (t\u0103ng t\u1eeb 777 tri\u1ec7u).<\/p>\n\n\n\n
Facebook c\u0169ng \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m r\u1ea5t nh\u1ecf v\u1ec1 l\u1eddi n\u00f3i c\u0103m th\u00f9 t\u1eeb n\u0103m 2021 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u00ednh to\u00e0n v\u1eb9n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n
Tuy nhi\u00ean, ch\u00ednh s\u00e1ch c\u00f3 v\u1ebb c\u1ee9ng r\u1eafn c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u1ea1i v\u1eabn ch\u01b0a ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5: Facebook l\u01b0u \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 “th\u00f4ng minh” c\u1ee7a h\u1ecd \u0111\u00e3 g\u1eafn c\u1edd r\u1ea5t nhi\u1ec1u n\u1ed9i dung t\u1eadp trung v\u00e0o Th\u00e1ng Nh\u1eadn th\u1ee9c v\u1ec1 Ung th\u01b0 V\u00fa n\u0103m 2020. B\u00e1o c\u00e1o n\u0103m 2021 cho bi\u1ebft Facebook \u0111ang “l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a vi\u1ec7c th\u1ef1c thi n\u1ed9i dung s\u1ee9c kh\u1ecfe. C\u00e1c n\u1ed9i dung bao g\u1ed3m c\u1ea3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa v\u00e0 ph\u1eabu thu\u1eadt”.<\/p>\n\n\n\n
10. Facebook Marketplace l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 mua h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\nK\u1ec3 t\u1eeb 1\/2022, qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng Facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 562,1 tri\u1ec7u ng\u01b0\u1eddi ti\u1ec1m n\u0103ng. V\u00e0 trong khi Marketplace th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u00e3 qua s\u1eed d\u1ee5ng ho\u1eb7c qu\u1ea7n \u00e1o kh\u00f4ng v\u1eeba v\u1eb7n \u0111\u01b0\u1ee3c mua trong m\u1ed9t \u0111\u1ee3t mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ebfc nu\u1ed1i. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p Hoa K\u1ef3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1eadm ch\u00ed n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n\n\n\n
V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Facebook Marketplace v\u00e0 Facebook Shops l\u00e0 g\u00ec? Th\u1ef1c s\u1ef1, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed. N\u00f3i chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm tr\u00ean Marketplace c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 s\u1eb5n \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh. H\u1ea7u h\u1ebft c\u00e1c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ed5 bi\u1ebfn trong c\u00e1c lo\u1ea1i giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Facebook Shops.<\/p>\n\n\n\n
N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, Marketplace l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n
Nh\u00ecn chung, c\u00e1c xu h\u01b0\u1edbng c\u1ee7a Facebook n\u0103m 2022 \u0111\u1ec1u l\u00e0 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 AI \u0111ang khi\u1ebfn th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y c\u00e0ng gi\u1ed1ng th\u1ebf gi\u1edbi th\u1ef1c. <\/p>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
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