{"id":28849,"date":"2022-06-06T15:30:00","date_gmt":"2022-06-06T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=28849"},"modified":"2022-06-01T11:25:21","modified_gmt":"2022-06-01T04:25:21","slug":"thong-ke-ve-quan-he-cong-chung-trong-nam-2022","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thong-ke-ve-quan-he-cong-chung-trong-nam-2022","title":{"rendered":"20 th\u1ed1ng k\u00ea quan tr\u1ecdng v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang (PR) trong n\u0103m 2022"},"content":{"rendered":"\n<p>S\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i m\u1edf ra cho to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 n\u1ed5i ti\u1ebfng hay tai ti\u1ebfng. Kh\u00f4ng nh\u1eefng th\u1ebf, th\u1ebf gi\u1edbi truy\u1ec1n th\u1ed1ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong v\u00e0i n\u0103m qua. Nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean c\u00f9ng v\u1edbi tin t\u1ee9c 24\/7 \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 20 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn quan h\u1ec7 c\u00f4ng ch\u00fang (PR) d\u00e0nh cho n\u0103m 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thong-ke-quan-he-cong-chung-2022.png\" alt=\"th\u1ed1ng k\u00ea quan h\u1ec7 c\u00f4ng ch\u00fang\" class=\"wp-image-28851\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thong-ke-quan-he-cong-chung-2022.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thong-ke-quan-he-cong-chung-2022-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea quan h\u1ec7 c\u00f4ng ch\u00fang 2022 qua l\u0103ng k\u00ednh m\u1edbi<\/strong><\/h2>\n\n\n\n<p>L\u1eddi khuy\u00ean cho b\u1ea1n trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 v\u1ebd to\u00e0n c\u1ea3nh c\u1ee7a ng\u00e0nh tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. C\u00e1c chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang ph\u1ea3i l\u00e0m nhi\u1ec1u c\u00f4ng vi\u1ec7c c\u00f9ng l\u00fac<\/strong><\/h3>\n\n\n\n<p>Theo truy\u1ec1n th\u1ed1ng, c\u00f4ng vi\u1ec7c PR bao g\u1ed3m ki\u1ec3m so\u00e1t thi\u1ec7t h\u1ea1i, t\u1ea1o th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, ph\u1ed5 bi\u1ebfn tin t\u1ee9c c\u1ee7a c\u00f4ng ty v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 b\u00e1o. C\u00e1c chuy\u00ean gia PR ng\u00e0y nay hi\u1ec7n \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c tr\u00ean th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean, h\u1ecd c\u0169ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u s\u1edf h\u1eefu c\u00e1c k\u1ef9 n\u0103ng \u0111a d\u1ea1ng. Ki\u1ebfn th\u1ee9c v\u1ec1 SEO, Influencer Marketing, Social Media Marketing&#8230;. Kh\u00f4ng nh\u1eefng th\u1ebf h\u1ecd c\u00f2n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 \u0111\u1ec1 th\u1ecbnh h\u00e0nh trong ng\u00e0nh. T\u1ea5t c\u1ea3 nh\u1eefng y\u00eau c\u1ea7u tr\u00ean \u0111\u1ec1u n\u1eb1m trong danh s\u00e1ch k\u1ef9 n\u0103ng c\u1ea7n c\u00f3.<\/p>\n\n\n\n<p>Nhu c\u1ea7u v\u1ec1 c\u00e1c chuy\u00ean gia \u0111a n\u0103ng c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 t\u00ednh lan truy\u1ec1n v\u00e0 chu k\u1ef3 tin t\u1ee9c 24\/7 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c coi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh tr\u1ecb v\u00e0 x\u00e3 h\u1ed9i. \u0110\u1ed9i ng\u0169 PR ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u1eadp k\u1ef7 v\u1eeba qua \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u00e2u d\u00e0i trong giao ti\u1ebfp<\/strong><\/h4>\n\n\n\n<p>Th\u1eddi gian \u0111\u00e3 l\u00e0m t\u0103ng th\u00eam s\u1ef1 ph\u1ee9c t\u1ea1p cho vi\u1ec7c ph\u1ed5 bi\u1ebfn th\u00f4ng tin v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng cho tin t\u1ee9c, ho\u1ea1t \u0111\u1ed9ng kinh doanh, chu k\u1ef3 b\u00e1n h\u00e0ng v\u00e0 Marketing. Nh\u01b0 v\u1eady, vai tr\u00f2 v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh c\u00f4ng ch\u00fang t\u00edch c\u1ef1c b\u00e2y gi\u1edd kh\u00e1c x\u01b0a r\u1ea5t nhi\u1ec1u. PR l\u00fac n\u00e0y ngh\u0129a l\u00e0 hi\u1ec3u c\u00e1ch t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i cho n\u1ed9i dung. Internet v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 k\u1ec3 chuy\u1ec7n, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. B\u1ed9 c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 c\u1ee7a c\u00e1c chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/h3>\n\n\n\n<p>Email v\u00e0 h\u1ed9i ngh\u1ecb l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n quen thu\u1ed9c khi b\u1ea1n l\u00e0 Marketer. Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia PR c\u0169ng s\u1eed d\u1ee5ng nhi\u1ec1u n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web nh\u01b0 Google Analytics v\u00e0 Twitter Analytics l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 PR ph\u1ed5 bi\u1ebfn. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng SEO nh\u01b0 Moz v\u00e0 Ahrefs. C\u00e1c chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang c\u0169ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng. C\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 theo d\u00f5i tin t\u1ee9c v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a email th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 Mailchimp v\u00e0 HubSpot.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan<\/strong><\/h4>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 minh h\u1ecda c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ec1m n\u0103ng \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3. \u0110\u1ed1i v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00e1c chuy\u00ean gia PR s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3:<\/p>\n\n\n\n<ul><li>T\u1ea1o v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 b\u00e1o v\u00e0 \u1ea5n ph\u1ea9m<\/li><li>\u0110o l\u01b0\u1eddng t\u00ecnh c\u1ea3m t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c t\u1eeb kh\u00e1n gi\u1ea3<\/li><li>Ch\u1ee7 \u0111\u1ed9ng l\u1eadp k\u1ebf ho\u1ea1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng<\/li><li>Nhanh ch\u00f3ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. PR s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong v\u00e0i n\u0103m t\u1edbi<\/strong><\/h3>\n\n\n\n<p>Khi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c ph\u00e1t tri\u1ec3n s\u00e2u h\u01a1n. L\u00fac n\u00e0y nhu c\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng s\u1ebd thay \u0111\u1ed5i. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c chuy\u00ean gia PR ph\u1ea3i tho\u00e1t ra kh\u1ecfi vai tr\u00f2 truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd. Ranh gi\u1edbi m\u1edd gi\u1eefa Marketing v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang c\u0169ng \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ea1i cao h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/tong-hop-xu-huong-digital-marketing-2022\/\">T\u1ed5ng h\u1ee3p xu h\u01b0\u1edbng digital marketing kh\u00f4ng th\u1ec3 ph\u1edbt l\u1edd trong n\u0103m 2022<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/su-khac-biet-giua-pr-va-marketing\/\">Nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t to l\u1edbn gi\u1eefa PR v\u00e0 Marketing m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>20 th\u1ed1ng k\u00ea quan h\u1ec7 c\u00f4ng ch\u00fang m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua trong n\u0103m 2022<\/strong><\/h2>\n\n\n\n<p>L\u00e0 m\u1ed9t chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang, vi\u1ec7c lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng. \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 \u0111\u00e1nh gi\u00e1 ng\u00e0nh v\u00e0 hi\u1ec3u c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n t\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 20 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang m\u00e0 b\u1ea1n c\u1ea7n ghi nh\u1edb trong n\u0103m 2022.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang ph\u1ea3i c\u00e2n b\u1eb1ng c\u00e1c k\u1ef9 n\u0103ng truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i<\/strong><\/h3>\n\n\n\n<p>1. Theo B\u00e1o c\u00e1o PR n\u0103m 2021 c\u1ee7a Muck Rack. 73% c\u00e1c chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00f4ng ngh\u0129 r\u1eb1ng thu\u1eadt ng\u1eef &#8220;quan h\u1ec7 c\u00f4ng ch\u00fang&#8221; nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a ng\u00e0y nay s\u1ebd m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c h\u1ecd \u0111ang l\u00e0m trong n\u0103m n\u0103m.<\/p>\n\n\n\n<p>2. Trong c\u00e1c Agency, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn tr\u00ean to\u00e0n c\u1ea7u. 60% trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft thu\u1eadt ng\u1eef quan h\u1ec7 c\u00f4ng ch\u00fang s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u1ea1i.<\/p>\n\n\n\n<p>3. Kho\u1ea3ng 88% chuy\u00ean gia PR n\u00f3i r\u1eb1ng l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong 5 n\u0103m t\u1edbi. Ti\u1ebfp theo l\u00e0 quan h\u1ec7 truy\u1ec1n th\u00f4ng (77%) v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (72%).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c \u0111\u1ecbnh d\u1ea1ng li\u00ean l\u1ea1c kh\u00e1c nhau \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m m\u1ea1nh m\u1ebd<\/strong><\/h4>\n\n\n\n<p>4. Th\u00f4ng tin li\u00ean l\u1ea1c b\u1eb1ng v\u0103n b\u1ea3n, d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch r\u1ea5t ph\u1ed5 bi\u1ebfn. C\u00e1c th\u00f4ng tin n\u00e0y s\u1ebd th\u1ec3 hi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng, c\u00f4ng b\u1eb1ng v\u00e0 h\u00f2a nh\u1eadp. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu trong v\u00e0i n\u0103m t\u1edbi. Kho\u1ea3ng 65% chuy\u00ean gia PR b\u00e1o c\u00e1o giao ti\u1ebfp b\u1eb1ng v\u0103n b\u1ea3n v\u00e0 d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch l\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng. Con s\u1ed1 n\u00e0y so v\u1edbi 67% \u0111\u1ed1i v\u1edbi k\u1ef9 n\u0103ng DEI.<\/p>\n\n\n\n<p>5. 2\/3 c\u00e1c c\u00f4ng ty PR c\u00f3 hi\u1ec7u su\u1ea5t l\u1ee3i nhu\u1eadn cao nh\u1ea5t v\u00e0o n\u0103m 2021 t\u1eadp trung v\u00e0o DEI. Th\u1ed1ng k\u00ea th\u1ef1c hi\u1ec7n v\u1edbi m\u1ed9t cu\u1ed9c ki\u1ec3m to\u00e1n v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu.<\/p>\n\n\n\n<p>6. Danh ti\u1ebfng c\u00f4ng ty l\u00e0 l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o PR trong n\u0103m 2022. Ti\u1ebfp theo \u0111\u00f3 l\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>7. G\u1ea7n 35.000 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, PR, truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 Marketing li\u00ean quan v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c h\u1ed3i ph\u1ee5c k\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea v\u1ec1 d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quan h\u1ec7 c\u00f4ng ch\u00fang trong n\u0103m 2022<\/strong><\/h3>\n\n\n\n<p>S\u1ef1 k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 s\u1edf h\u1eefu l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra s\u1ef1 tr\u00f9ng l\u1eb7p m\u1edbi gi\u1eefa vai tr\u00f2 PR v\u00e0 Marketing. \u0110i\u1ec1u n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng nhu c\u1ea7u v\u1ec1 truy\u1ec1n th\u00f4ng theo h\u01b0\u1edbng d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>8. Khi \u0111\u01b0\u1ee3c h\u1ecfi t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Marketing, 61% chuy\u00ean gia PR cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch trang web \u00edt nh\u1ea5t h\u00e0ng th\u00e1ng. G\u1ea7n m\u1ed9t n\u1eeda s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a email \u00edt nh\u1ea5t h\u00e0ng th\u00e1ng.<\/p>\n\n\n\n<p>9. Trong B\u00e1o c\u00e1o PR Th\u1ebf gi\u1edbi c\u1ee7a T\u1ed5 ch\u1ee9c T\u01b0 v\u1ea5n Truy\u1ec1n th\u00f4ng Qu\u1ed1c t\u1ebf. C\u00f3 \u0111\u1ebfn 21% c\u00e1c c\u01a1 quan PR li\u1ec7t k\u00ea c\u00f4ng ngh\u1ec7 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch l\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>10. Theo Kh\u1ea3o s\u00e1t Bellwether c\u1ee7a PRWeek \/ \u0110\u1ea1i h\u1ecdc Boston v\u1ec1 Truy\u1ec1n th\u00f4ng n\u0103m 2021. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng PR Agency c\u00f3 nhi\u1ec1u ti\u1ebfn b\u1ed9 h\u01a1n trong vi\u1ec7c \u00e1p d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch so v\u1edbi c\u00e1c nh\u00f3m n\u1ed9i b\u1ed9. Con s\u1ed1 c\u1ee5 th\u1ec3 l\u00e0 3,41 so v\u1edbi 2,87 tr\u00ean thang \u0111i\u1ec3m 5.<\/p>\n\n\n\n<p>11. Ch\u1ec9 20,7% c\u00e1c chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang b\u00e1o c\u00e1o c\u1ea3m th\u1ea5y r\u1ea5t tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ed1ng k\u00ea v\u1ec1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang: Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft trong n\u0103m 2022<\/strong><\/h3>\n\n\n\n<p>V\u00ec m\u1ea1ng x\u00e3 h\u1ed9i th\u00fac \u0111\u1ea9y chu k\u1ef3 tin t\u1ee9c v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi n\u00f3 duy tr\u00ec m\u1ed9t vai tr\u00f2 quan tr\u1ecdng (v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng) trong ng\u00e0nh PR.<\/p>\n\n\n\n<p>12. Kho\u1ea3ng 33% chuy\u00ean gia PR s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u00e0ng ng\u00e0y. Trong s\u1ed1 \u0111\u00f3 c\u00f3 \u0111\u1ebfn 17% s\u1eed d\u1ee5ng ch\u00fang h\u00e0ng tu\u1ea7n. Kho\u1ea3ng 43% th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u00e0ng ng\u00e0y h\u01a1n so v\u1edbi 24% Agency.<\/p>\n\n\n\n<p>13. C\u00e1c chuy\u00ean gia xem LinkedIn, Twitter, Instagram v\u00e0 Facebook l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty h\u1ecd. \u0110a s\u1ed1, 81%, coi LinkedIn l\u00e0 quan tr\u1ecdng nh\u1ea5t. Ti\u1ebfp theo sau \u0111\u00f3 l\u00e0 Twitter (77%), Instagram (65%) v\u00e0 Facebook (64%).<\/p>\n\n\n\n<p>14. Theo nghi\u00ean c\u1ee9u c\u1ee7a Sprout, 89% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c c\u00f4ng ty kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o Social Media Marketing s\u1ebd b\u1ecb t\u1ee5t h\u1eadu.<\/p>\n\n\n\n<p>15. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng v\u00e0 truy\u1ec1n h\u00ecnh \/ \u0111\u00e0i ph\u00e1t thanh \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f4ng ty. C\u1ee9 ba ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec c\u00f3 m\u1ed9t ng\u01b0\u1eddi cho bi\u1ebft \u0111\u00e2y l\u00e0 c\u00e1ch \u01b0a th\u00edch c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai. V\u1edbi Gen Z l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm hi\u1ec3u th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd ph\u1ed5 bi\u1ebfn trong t\u01b0\u01a1ng lai<\/strong><\/h3>\n\n\n\n<p>16. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng chi\u1ebfm \u01b0u th\u1ebf nh\u1ea5t. 84% th\u01b0\u01a1ng hi\u1ec7u mong \u0111\u1ee3i vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty h\u1ecd s\u1ebd t\u0103ng l\u00ean trong 3 n\u0103m t\u1edbi. Hi\u1ec7n t\u1ea1i, 48% s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m k\u00eanh giao ti\u1ebfp b\u00ean ngo\u00e0i ch\u00ednh c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3 58% d\u1ef1 \u0111o\u00e1n n\u00f3 s\u1ebd tr\u1edf th\u00e0nh k\u00eanh ch\u00ednh trong ba n\u0103m t\u1edbi.<\/p>\n\n\n\n<p>17. Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng (80%) mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eadp \u0111o\u00e0n c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>18. H\u01a1n m\u1ed9t n\u1eeda (58%) ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y r\u1eb1ng vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f4ng ty tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1ea5p d\u1eabn h\u01a1n l\u00e0 gh\u00e9 th\u0103m m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c.<\/p>\n\n\n\n<p>19. \u0110a s\u1ed1 c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh kinh doanh (90%) \u0111\u1ed3ng \u00fd vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c cho kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u00f4ng ch\u1ec9 th\u1ebf h\u1ecd c\u00f2n xem m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>20. Kho\u1ea3ng 45% c\u00f4ng ty PR mong \u0111\u1ee3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh \u0111\u00f3 32% kh\u00e1c c\u0169ng n\u00f3i nh\u01b0 v\u1eady \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ea1o n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i m\u1edf ra cho to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 n\u1ed5i ti\u1ebfng hay tai ti\u1ebfng. Kh\u00f4ng nh\u1eefng th\u1ebf, th\u1ebf gi\u1edbi truy\u1ec1n th\u1ed1ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong v\u00e0i n\u0103m qua. Nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean c\u00f9ng v\u1edbi tin t\u1ee9c 24\/7 \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[776,1109],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 th\u1ed1ng k\u00ea quan tr\u1ecdng v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang (PR) trong n\u0103m 2022<\/title>\n<meta name=\"description\" content=\"C\u00e1c th\u1ed1ng k\u00ea v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang trong n\u0103m 2022 s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt kh\u00e1c nhau \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c c\u00f4ng c\u1ee5\" \/>\n<meta name=\"robots\" content=\"index, follow, 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