{"id":29232,"date":"2022-07-12T09:30:00","date_gmt":"2022-07-12T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29232"},"modified":"2022-06-29T12:15:29","modified_gmt":"2022-06-29T05:15:29","slug":"xu-huong-social-ads-2022","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-social-ads-2022","title":{"rendered":"[EBOOK] Xu h\u01b0\u1edbng Social Ads m\u1edbi n\u1ed5i trong n\u0103m 2022"},"content":{"rendered":"\n<p>Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i &#8211; Social Ads &#8211; \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft trong th\u1ebf gi\u1edbi Digital Marketing trong n\u0103m 2022. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, TikTok, Pinterest l\u00e0 nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/xu-huong-social-ads-2022.png\" alt=\"xu h\u01b0\u1edbng social ads 2022\" class=\"wp-image-29233\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/xu-huong-social-ads-2022.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/xu-huong-social-ads-2022-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u0110i\u1ec1n ngay th\u00f4ng tin b\u00ean d\u01b0\u1edbi \u0111\u1ec3 nh\u1eadn ngay<\/strong><\/h2>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-red-color\">Ebook &#8220;Xu h\u01b0\u1edbng Social Ads 2022&#8221;<\/span><\/strong><\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"3385135\",\n    formId: \"6a780adf-bebd-4fb6-9f75-0091d800a6c3\"\n  });\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. M\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng mua h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>T\u1ea1i Hoa K\u1ef3, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm th\u00f4ng qua n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng \u0111\u1ebfn 25.2%. \u0110\u1ebfn hi\u1ec7n t\u1ea1i \u0111\u00e3 c\u00f3 h\u01a1n 80 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m h\u00ecnh th\u1ee9c mua s\u1eafm m\u1edbi m\u1ebb n\u00e0y.<\/p>\n\n\n\n<p>C\u00f3 \u0111\u1ebfn 70% ng\u01b0\u1eddi d\u00f9ng tham kh\u1ea3o c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean Instagram. H\u01a1n 90% ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i \u00edt nh\u1ea5t 1 trang Instagram c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. S\u1ed1 ti\u1ec1n chi cho Social Ads t\u0103ng l\u00ean h\u01a1n 50%<\/strong><\/h3>\n\n\n\n<p>Khi so s\u00e1nh Q1 v\u00e0 Q2 n\u0103m 2021, s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong \u0111\u1ea7u t\u01b0 c\u1ee7a Facebook Ads ch\u1ec9 l\u00e0 3.2%. Nh\u01b0ng khi so s\u00e1nh gi\u1eefa 2020 v\u00e0 2021, con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean \u0111\u1ebfn 49.9%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. CPC cao h\u01a1n v\u00e0 CTR \u1ed5n \u0111\u1ecbnh h\u01a1n<\/strong><\/h3>\n\n\n\n<p>Chi ph\u00ed qu\u1ea3ng c\u00e1o sau \u0111\u1ea1i d\u1ecbch \u0111\u00e3 gia t\u0103ng \u0111\u00e1ng k\u1ec3. May m\u1eafn thay, CTR c\u1ee7a Facebook Ads lu\u00f4n \u0111\u01b0\u1ee3c duy tr\u00ec m\u1ed9t c\u00e1ch \u1ed5n \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 n\u00f3i l\u00ean r\u1eb1ng qu\u1ea3ng c\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c mang \u0111\u1ebfn gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Meta Ads: Video Ads c\u00f3 CTR t\u1ed1t nh\u1ea5t<\/strong><\/h3>\n\n\n\n<p>H\u01a1n m\u1ed9t n\u1eefa qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Instagram l\u00e0 c\u00e1c n\u1ed9i dung th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng video. Qu\u1ea3ng c\u00e1o video trong lu\u1ed3ng tin t\u1ee9c c\u00f3 CTR cao nh\u1ea5t v\u1edbi 0.33%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng Social Ads trong n\u0103m 2022:<\/strong><\/h2>\n\n\n\n<ul><li>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: Chatbots v\u00e0 Gi\u1ea3i ph\u00e1p AI<\/li><li>\u0110\u1ecbnh d\u1ea1ng DSA ph\u1ed5 bi\u1ebfn c\u1ee7a TikTok<\/li><li>TikTok cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ti\u1ec1n cho Creator h\u1ecd y\u00eau th\u00edch<\/li><li>Link Stickers tr\u00ean Instagram Stories: Gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p<\/li><li>LinkedIn ra m\u1eaft Marketplace cho Freelancer<\/li><li>B\u1ed9 s\u01b0u t\u1eadp s\u1ea3n ph\u1ea9m tr\u00ean Whatapps<\/li><li>TikTok Shopping v\u00e0 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/li><li>M\u1eb9o tr\u00ean Twitter d\u00e0nh cho Creator<\/li><li>Mua s\u1eafm tr\u00ean Pinterest<\/li><li>Mua s\u1eafm tr\u00ean Twitter<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i &#8211; Social Ads &#8211; \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft trong th\u1ebf gi\u1edbi Digital Marketing trong n\u0103m 2022. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, TikTok, Pinterest l\u00e0 nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99],"tags":[1143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[EBOOK] Xu h\u01b0\u1edbng Social Ads m\u1edbi n\u1ed5i trong n\u0103m 2022<\/title>\n<meta name=\"description\" content=\"Xu h\u01b0\u1edbng Social Ads trong n\u0103m 2022 bao g\u1ed3m: mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook Marketplace, Twitter Marketplace, TikTok Shopping....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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