{"id":29238,"date":"2022-07-09T09:30:00","date_gmt":"2022-07-09T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29238"},"modified":"2023-09-19T13:43:00","modified_gmt":"2023-09-19T06:43:00","slug":"performance-max-campaigns-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/performance-max-campaigns-la-gi","title":{"rendered":"Performance Max Campaigns l\u00e0 g\u00ec? T\u00ednh n\u0103ng t\u0103ng doanh thu Google Ads"},"content":{"rendered":"\n<p>Performance Max Campaigns l\u00e0 g\u00ec? T\u1ea1i sao chi\u1ebfn d\u1ecbch n\u00e0y l\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong doanh thu c\u1ee7a qu\u00fd 1\/2022. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 Google Ads \u0111\u00e3 b\u00e1o c\u00e1o doanh thu hi\u1ec7u qu\u1ea3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/performance-max-campaigns-la-gi.png\" alt=\"performance max campaigns l\u00e0 g\u00ec\" class=\"wp-image-29240\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/performance-max-campaigns-la-gi.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/performance-max-campaigns-la-gi-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n<p>Cu\u1ed1i th\u00e1ng 4\/2022, Google \u0111\u00e3 ch\u00fac m\u1eebng m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a T\u00ecm ki\u1ebfm h\u00e0ng n\u0103m. C\u00f4ng ty b\u00e1o c\u00e1o doanh thu qu\u00fd 1 l\u00e0 68 t\u1ef7 \u0111\u00f4 la. Con s\u1ed1 n\u00e0y \u0111\u00e3 cao h\u01a1n 50% l\u00e0 do T\u00ecm ki\u1ebfm v\u00e0 Qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Performance Max Campaigns l\u00e0 g\u00ec? Performance Max Campaigns l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a hi\u1ec7u su\u1ea5t T\u00ecm ki\u1ebfm. T\u00ednh n\u0103ng n\u00e0y \u0111\u00e3 cho th\u1ea5y nh\u1eefng d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd t\u1eeb Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/google-trien-khai-quy-tac-canh-bao-vi-pham-3-lan\/\">Google Ads tri\u1ec3n khai quy t\u1eafc c\u1ea3nh b\u00e1o vi ph\u1ea1m 3 l\u1ea7n<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/luu-y-chien-dich-hieu-suat-quang-cao-google-ads\/\">4 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd v\u1edbi chi\u1ebfn d\u1ecbch hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o Google Ads<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u1ecbnh ngh\u0129a Performance Max Campaigns<\/strong><\/h2>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t (Performance Max campaign) l\u00e0 m\u1ed9t lo\u1ea1i chi\u1ebfn d\u1ecbch m\u1edbi d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau. Cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t truy c\u1eadp v\u00e0o to\u00e0n b\u1ed9 kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o c\u1ee7a Google Ads t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch duy nh\u1ea5t. Chi\u1ebfn d\u1ecbch n\u00e0y s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 h\u1ecdc m\u00e1y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a Google Ads. Bao g\u1ed3m: T\u00ecm ki\u1ebfm, m\u1ea1ng hi\u1ec3n th\u1ecb, YouTube, mua s\u1eafm, maps, kh\u00e1m ph\u00e1. <\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t, b\u1ea1n c\u1ea7n ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng doanh s\u1ed1, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n cung c\u1ea5p cho Google m\u1ed9t s\u1ed1 t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o. Ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00ecnh \u1ea3nh, video v\u00e0 v\u0103n b\u1ea3n. Google s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng t\u00e0i s\u1ea3n n\u00e0y \u0111\u1ec3 t\u1ea1o c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u0103ng tr\u01b0\u1edfng t\u00ecm ki\u1ebfm m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 202<\/strong><\/h2>\n\n\n\n<p>Ruth Porat, Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh c\u1ee7a Google, cho bi\u1ebft:<\/p>\n\n\n\n<p>\u201cV\u00ec v\u1eady, v\u1ec1 m\u1eb7t kinh doanh qu\u1ea3ng c\u00e1o, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i trong ph\u1ea7n m\u1edf \u0111\u1ea7u, ch\u00fang t\u00f4i r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu T\u00ecm ki\u1ebfm h\u00e0ng n\u0103m trong qu\u00fd \u0111\u1ea7u ti\u00ean, t\u0103ng 24%.\u201d<\/p>\n\n\n\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng Performance Max d\u01b0\u1eddng nh\u01b0 l\u00e0 l\u00fd do ch\u00ednh cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a T\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ee7a Google, Philip Schindler ti\u1ebfp t\u1ee5c gi\u1ea3i th\u00edch c\u00e1ch lo\u1ea1i chi\u1ebfn d\u1ecbch m\u1edbi nh\u1ea5t \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI. Chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t t\u1ed1i \u01b0u cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>&#8220;K\u1ec3 t\u1eeb khi ra m\u1eaft to\u00e0n c\u1ea7u v\u00e0o th\u00e1ng 11, PMax \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd. \u0110\u1eb7c bi\u1ec7t t\u00ednh n\u0103ng n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1ecf h\u01a1n. S\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a PMax cho th\u1ea5y c\u00e1ch ch\u00fang t\u00f4i \u0111ang chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u ng\u00f4n ng\u1eef ph\u1ee9c t\u1ea1p c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb kh\u00f3a, CPC, v.v. &#8211; sang m\u00f4 h\u00ecnh m\u00e0 ch\u00fang t\u00f4i hi\u1ec3u m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. \u0110\u1ed3ng th\u1eddi c\u00f2n t\u00edch c\u1ef1c gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.&#8221;<\/p>\n\n\n\n<p>Schindler c\u0169ng n\u00f3i th\u00eam &#8220;\u2026 ch\u00fang t\u00f4i r\u1ea5t, r\u1ea5t cam k\u1ebft gi\u00fap Hi\u1ec7u su\u1ea5t t\u1ed1i \u0111a ph\u00e2n ph\u1ed1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i. \u0110\u1ed3ng th\u1eddi c\u00f2n r\u1ea5t c\u1edfi m\u1edf v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c s\u1ed1 li\u1ec7u v\u00e0 d\u1ef1 b\u00e1o v\u1ec1 Performance Max Campaigns l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Google \u0111\u00e3 cung c\u1ea5p m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh ng\u1eafn g\u1ecdn v\u1ec1 Hi\u1ec7u su\u1ea5t t\u1ed1i \u0111a trong cu\u1ed9c g\u1ecdi thu nh\u1eadp. H\u1ecd n\u00eau b\u1eadt m\u1ed9t c\u00f4ng ty h\u1ed7 tr\u1ee3 du l\u1ecbch h\u00e0ng \u0111\u1ea7u, AssistCard, \u1edf LATAM.<\/p>\n\n\n\n<p>AssistCard l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m Performance Max v\u00e0o 11\/2021. \u0110\u00e2y l\u00e0 th\u1eddi gian m\u00e0 t\u00ednh n\u0103ng n\u00e0y ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m, chi\u1ebfn d\u1ecbch Hi\u1ec7u su\u1ea5t t\u1ed1i \u0111a c\u00f3 gi\u00e1 m\u1ed7i chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n 40%. \u0110\u1ed3ng th\u1eddi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 15 l\u1ea7n so v\u1edbi c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 c\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh k\u1ebft lu\u1eadn v\u1edbi \u0111\u1ec1 c\u1eadp r\u1eb1ng AssistCard s\u1ebd &#8220;t\u0103ng \u0111\u00e1ng k\u1ec3 chi ti\u00eau cho \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi v\u00e0o n\u0103m 2022.&#8221;<\/p>\n\n\n\n<p>V\u1edbi vi\u1ec7c thay th\u1ebf hi\u1ec7u su\u1ea5t t\u1ed1i \u0111a c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch nh\u01b0 Chi\u1ebfn d\u1ecbch mua s\u1eafm th\u00f4ng minh v\u00e0 Chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi Google \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o lo\u1ea1i chi\u1ebfn d\u1ecbch m\u1edbi n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Performance Max Campaigns l\u00e0 g\u00ec? T\u1ea1i sao chi\u1ebfn d\u1ecbch n\u00e0y l\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong doanh thu c\u1ee7a qu\u00fd 1\/2022. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 Google Ads \u0111\u00e3 b\u00e1o c\u00e1o doanh thu hi\u1ec7u qu\u1ea3. Cu\u1ed1i th\u00e1ng 4\/2022, Google \u0111\u00e3 ch\u00fac m\u1eebng m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a T\u00ecm ki\u1ebfm h\u00e0ng n\u0103m. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[164],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Max Campaigns l\u00e0 g\u00ec? T\u00ednh n\u0103ng t\u0103ng doanh thu Google Ads<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft s\u1ebd gi\u1ea3i \u0111\u00e1p kh\u00e1i ni\u1ec7m Performance Max Campaigns l\u00e0 g\u00ec? T\u1ea1i sao chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong doanh thu 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/performance-max-campaigns-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Max Campaigns l\u00e0 g\u00ec? T\u00ednh n\u0103ng t\u0103ng doanh thu Google Ads\" \/>\n<meta property=\"og:description\" content=\"B\u00e0i vi\u1ebft s\u1ebd gi\u1ea3i \u0111\u00e1p kh\u00e1i ni\u1ec7m Performance Max Campaigns l\u00e0 g\u00ec? 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