{"id":29267,"date":"2022-07-12T14:30:00","date_gmt":"2022-07-12T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29267"},"modified":"2022-06-28T16:22:24","modified_gmt":"2022-06-28T09:22:24","slug":"cach-de-co-duoc-khach-hang-tiem-nang-va-chuyen-doi-voi-google-ai","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-de-co-duoc-khach-hang-tiem-nang-va-chuyen-doi-voi-google-ai","title":{"rendered":"C\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI"},"content":{"rendered":"\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n v\u1edbi t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh v\u00e0 t\u1ed1i \u0111a h\u00f3a ROI v\u1edbi \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb. T\u1ea5t c\u1ea3 s\u1ebd gi\u00fap t\u0103ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/tang-chuyen-doi-voi-google-ai.png\" alt=\"t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi google ai\" class=\"wp-image-29277\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/tang-chuyen-doi-voi-google-ai.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/tang-chuyen-doi-voi-google-ai-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch hi\u1ec7n \u0111\u1ea1i h\u00f3a t\u1ed1i \u01b0u h\u00f3a PPC c\u1ee7a m\u00ecnh. L\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb (value-based bidding -VBB). K\u1ef9 thu\u1eadt n\u00e0y xoay quanh vi\u1ec7c d\u1ea1y c\u00e1c h\u1ec7 th\u1ed1ng AI t\u1ea1i Google v\u00e0 Microsoft nh\u1eefng lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i m\u00e0 b\u1ea1n \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t. <\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o nh\u01b0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm th\u00edch \u1ee9ng (RSA). C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o sau \u0111\u00f3 c\u00f3 th\u1ec3 \u01b0u ti\u00ean mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t. Kh\u00f4ng nh\u1eefng th\u1ebf n\u00f3 c\u00f2n gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 k\u1ebft qu\u1ea3 t\u1eeb ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ads-nang-cap-cot-tu-chinh\/\">Google Ads n\u00e2ng c\u1ea5p c\u1ed9t t\u1ef1 ch\u1ec9nh chuy\u00ean nghi\u1ec7p h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/google-trien-khai-quy-tac-canh-bao-vi-pham-3-lan\/\">Google Ads tri\u1ec3n khai quy t\u1eafc c\u1ea3nh b\u00e1o vi ph\u1ea1m 3 l\u1ea7n<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>VBB c\u00f3 th\u1ec3 l\u00e0m cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng tr\u1edf n\u00ean t\u1ed1t h\u01a1n<\/strong><\/h3>\n\n\n\n<p>Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p cho nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 th\u1eed v\u00e0 th\u1ea5t b\u1ea1i t\u1ea1i PPC. \u0110\u00f3 l\u00e0 do c\u00f3 th\u1ec3 h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c chuy\u1ec3n \u0111\u1ed5i khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c ng\u01b0\u1eddi mua thu \u0111\u01b0\u1ee3c qu\u00e1 nhi\u1ec1u l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch tri\u1ec3n khai VBB cho ba lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c nhau:<\/p>\n\n\n\n<ul><li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thu\u1ea7n t\u00fay<\/li><li>B\u00e1n l\u1ebb k\u1ebft h\u1ee3p<\/li><li>Th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nguy\u00ean t\u1eafc \u0111\u1eb1ng sau VBB<\/strong><\/h2>\n\n\n\n<p>\u00dd t\u01b0\u1edfng c\u1ee7a \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb l\u00e0 gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng. Vi\u1ec7c n\u00e0y ph\u1ea3i d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 c\u00e1c nh\u1ea5p chu\u1ed9t v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00eam v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng kh\u00e1c qu\u00e1 nhi\u1ec1u so v\u1edbi \u00fd t\u01b0\u1edfng v\u1ec1 qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u n\u00f3i chung. Nh\u01b0ng thay v\u00ec \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y th\u00f4ng qua vi\u1ec7c thao t\u00fang c\u00e1c CPC ho\u1eb7c c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 tROAS ho\u1eb7c tCPA. N\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch d\u1ea1y cho m\u00e1y bi\u1ebft gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a c\u00e1c chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>L\u00fd do VBB r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi PPC v\u00e0o n\u0103m 2022 l\u00e0 v\u00ec t\u1ef1 \u0111\u1ed9ng h\u00f3a hi\u1ec7n l\u00e0 c\u00e1ch ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi. Khi b\u1ea1n \u0111\u01b0a ra m\u1ee5c ti\u00eau t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng t\u1ed1t ho\u1eb7c kh\u00f4ng ho\u00e0n th\u00e0nh. B\u1ea1n c\u00f3 nguy c\u01a1 t\u1ea1o ra m\u1ed9t v\u00f2ng lu\u1ea9n qu\u1ea9n d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 k\u00e9m trong c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00f3.<\/p>\n\n\n\n<p>M\u1ed9t t\u00ecnh hu\u1ed1ng c\u00f3 v\u1ea5n \u0111\u1ec1 l\u00e0 khi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o cung c\u1ea5p cho c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 m\u1ed9t b\u1ee9c tranh kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 g\u00ec. Chuy\u1ec3n \u0111\u1ed5i m\u00e0 h\u1ecd \u0111ang b\u00e1o c\u00e1o cho Google c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 chuy\u1ec3n \u0111\u1ed5i m\u00e0 b\u1ea1n quan t\u00e2m. Hay \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau trung gian n\u00e0o \u0111\u00f3 x\u1ea3y ra \u0111\u1ec3 d\u1ec5 thi\u1ebft l\u1eadp h\u01a1n?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u1ea5n \u0111\u1ec1 n\u00e0y x\u1ea3y ra ph\u1ed5 bi\u1ebfn v\u1edbi r\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c nhau <\/strong><\/h3>\n\n\n\n<p>Khi b\u1ea1n thu\u00ea ai \u0111\u00f3 cho nh\u00f3m PPC c\u1ee7a m\u00ecnh. B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 mong \u0111\u1ee3i h\u1ecd mang l\u1ea1i k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n cho h\u1ecd bi\u1ebft b\u1ea1n \u0111ang theo \u0111u\u1ed5i k\u1ebft qu\u1ea3 n\u00e0o. N\u1ebfu b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean trang \u0111\u00edch c\u00e0ng t\u1ed1t. L\u00fac n\u00e0y b\u1ea1n \u0111\u1eebng ng\u1ea1c nhi\u00ean n\u1ebfu nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 ngu\u1ed3n g\u1ed1c uy t\u00edn nh\u1ea5t.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, n\u1ebfu b\u1ea1n n\u00f3i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean trang \u0111\u00edch s\u1ebd \u0111\u1ebfn v\u1edbi nh\u00f3m b\u00e1n h\u00e0ng. L\u00fac n\u00e0y h\u1ecd mong \u0111\u1ee3i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 \u0111\u1ee7 ti\u00eau chu\u1ea9n. H\u1ecd c\u00f3 th\u1ec3 s\u1ebd thay \u0111\u1ed5i c\u00e1ch t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd t\u0103ng l\u00ean.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n n\u00f3i v\u1edbi h\u1ecd, h\u1ecd s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u00e0 l\u00fac n\u00e0y c\u00f2n c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n, k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 s\u1ebd c\u00f2n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>V\u00e0 v\u00ec v\u1eady n\u00f3 c\u0169ng \u0111i k\u00e8m v\u1edbi h\u1ecdc m\u00e1y. C\u1ed7 m\u00e1y s\u1ebd ch\u1ec9 ho\u00e0n th\u00e0nh xu\u1ea5t s\u1eafc nhi\u1ec7m v\u1ee5 n\u1ebfu b\u1ea1n d\u1ea1y n\u00f3 nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n!<\/p>\n\n\n\n<p>H\u00e3y xem c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 d\u1ea1y cho m\u00e1y bi\u1ebft chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ef1 l\u00e0 g\u00ec v\u00e0 lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i n\u00e0o l\u00e0 lo\u1ea1i b\u1ea1n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ed1i \u01b0u h\u00f3a PPC v\u1edbi d\u1eef li\u1ec7u gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI<\/strong><\/h2>\n\n\n\n<p>C\u00f3 hai m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p khi d\u1ea1y m\u00e1y v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n. Tr\u01b0\u1edbc ti\u00ean, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi ph\u01b0\u01a1ng ph\u00e1p tinh vi v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. \u0110\u1ed1i v\u1edbi m\u1ed7i nh\u1ea5p chu\u1ed9t ho\u1eb7c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, b\u1ea1n s\u1ebd d\u1ea1y cho m\u00e1y bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra sau s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i ban \u0111\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong><\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p tinh vi nh\u1ea5t \u0111\u1ec3 d\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean nh\u1eadp chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn (OCI). \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c n\u1eafm b\u1eaft gclid ho\u1eb7c msclkid. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n n\u00f3 qua CRM c\u1ee7a b\u1ea1n. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p l\u1ea1i cho c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o trong v\u00f2ng 90 ng\u00e0y. Th\u1eddi gian n\u00e0y s\u1ebd gi\u00fap gi\u00e1 tr\u1ecb c\u1ee7a &#8216;chuy\u1ec3n \u0111\u1ed5i&#8217; tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 gi\u1edbi thi\u1ec7u Chuy\u1ec3n \u0111\u1ed5i n\u00e2ng cao cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n h\u01a1n v\u1edbi nhi\u1ec1u l\u1ee3i \u00edch t\u01b0\u01a1ng t\u1ef1. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng c\u1ea7n l\u01b0u tr\u1eef id nh\u1ea5p chu\u1ed9t trong h\u1ec7 th\u1ed1ng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb:<\/strong><\/h3>\n\n\n\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u1ea7n l\u1ea5y ID nh\u1ea5p chu\u1ed9t c\u1ee7a c\u00f4ng c\u1ee5. M\u00e0 thay v\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 g\u1eedi ID \u0111\u01a1n \u0111\u1eb7t h\u00e0ng duy nh\u1ea5t c\u1ee7a h\u1ecd c\u00f9ng v\u1edbi chuy\u1ec3n \u0111\u1ed5i. Khi gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a vi\u1ec7c b\u00e1n h\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ea1i gi\u00e1 tr\u1ecb cho c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o trong v\u00f2ng 55 ng\u00e0y. Nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 tra c\u1ee9u \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u01b0a tri\u1ec3n khai m\u1ed9t trong ba ph\u01b0\u01a1ng ph\u00e1p tr\u00ean, c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i v\u00ec b\u1ea1n kh\u00f4ng bi\u1ebft v\u1ec1 ch\u00fang. M\u00e0 l\u00e0 do c\u00f3 m\u1ed9t gi\u1edbi h\u1ea1n k\u1ef9 thu\u1eadt trong nh\u00f3m c\u1ee7a b\u1ea1n khi\u1ebfn vi\u1ec7c tri\u1ec3n khai kh\u00f3 th\u1ef1c hi\u1ec7n. V\u00ec v\u1eady, h\u00e3y xem x\u00e9t m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf m\u1edbi, \u0111\u01a1n gi\u1ea3n h\u01a1n v\u1edbi b\u1ea1n. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0nh t\u1ed1i \u01b0u h\u00f3a PPC v\u1edbi d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i. Quy t\u1eafc n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n cho Google bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u00e1c chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau d\u1ef1a tr\u00ean m\u1ed9t thu\u1ed9c t\u00ednh chung, nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng. M\u1eb7c d\u00f9 kh\u00f4ng ch\u00ednh x\u00e1c b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u \u0111\u1ec3 d\u1ea1y cho m\u00e1y c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean c\u00e1c lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u1ef1c gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI<\/strong><\/h2>\n\n\n\n<p>V\u1edbi Quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o quy t\u1eafc \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>Khi \u0111\u1eb7t Quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a chuy\u1ec3n \u0111\u1ed5i m\u00e0 Google c\u00f3 th\u1ec3 kh\u00f4ng quan s\u00e1t \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5 nh\u01b0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i, quy m\u00f4 giao d\u1ecbch trung b\u00ecnh, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u1ee3i nhu\u1eadn&#8230;<\/p>\n\n\n\n<p>Google \u0111\u00e3 bi\u1ebft v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau. Tuy nhi\u00ean, \u0111i\u1ec1u h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft l\u00e0 \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi c\u00e1c chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau sau khi h\u1ecd b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>H\u00e3y xem m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ebfn b\u1ed9 quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ban \u0111\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong><\/h3>\n\n\n\n<ul><li>N\u1ebfu b\u1ea1n t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho ng\u01b0\u1eddi c\u00e0i \u0111\u1eb7t HVAC. Li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u1ed9t s\u1ed1 m\u00e3 zip nh\u1ea5t \u0111\u1ecbnh c\u00f3 nh\u00e0 l\u1edbn h\u01a1n v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed9t c\u00e0i \u0111\u1eb7t \u0111i\u1ec3n h\u00ecnh kh\u00f4ng?<\/li><li>N\u1ebfu b\u1ea1n t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho gi\u00e1o d\u1ee5c. Li\u1ec7u c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 g\u1ea7n khu\u00f4n vi\u00ean tr\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u1edf l\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh l\u00e2u h\u01a1n kh\u00f4ng?<\/li><li>N\u1ebfu b\u1ea1n t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9. Li\u1ec7u nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u1ec1 ph\u1eabu thu\u1eadt n\u00e2ng m\u0169i c\u00f3 xu h\u01b0\u1edbng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cao h\u01a1n kh\u00f4ng?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong><\/h3>\n\n\n\n<ul><li>C\u00e1c giao d\u1ecbch mua \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1ed9i v\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c tr\u1ea3 l\u1ea1i nhi\u1ec1u m\u1eb7t h\u00e0ng h\u01a1n \u0111\u1ec3 \u0111\u01b0\u1ee3c ho\u00e0n l\u1ea1i ti\u1ec1n kh\u00f4ng?<\/li><li>Mua h\u00e0ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc blog c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c m\u1eb9o d\u00e0nh cho ng\u01b0\u1eddi ch\u1ea1y b\u1ed9. Vi\u1ec7c n\u00e0y c\u00f3 xu h\u01b0\u1edbng tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua gi\u00e0y ch\u1ea1y b\u1ed9 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean h\u01a1n kh\u00f4ng?<\/li><li>Mua h\u00e0ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n c\u00f3 xu h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n khi h\u1ecd chia s\u1ebb h\u00ecnh \u1ea3nh mua h\u00e0ng c\u1ee7a ch\u00ednh h\u1ecd v\u1edbi b\u1ea1n b\u00e8 kh\u00f4ng?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1c c\u00e2u h\u1ecfi b\u1ed5 sung v\u1ec1 quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i d\u00e0nh cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb k\u1ebft h\u1ee3p:<\/strong><\/h3>\n\n\n\n<p>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb k\u1ebft h\u1ee3p c\u00f3 th\u1ec3 h\u1ecfi c\u00e1c c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thu\u1ea7n t\u00fay. Tuy nhi\u00ean h\u1ecd c\u00f2n b\u1ed5 sung m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nh\u01b0 sau.<\/p>\n\n\n\n<ul><li>Kh\u00e1ch h\u00e0ng \u1edf California c\u00f3 \u0111\u00e1ng gi\u00e1 h\u01a1n v\u00ec \u0111\u00e2y l\u00e0 ti\u1ec3u bang duy nh\u1ea5t c\u00f3 c\u1eeda h\u00e0ng th\u1ef1c kh\u00f4ng?<\/li><li>Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 chia s\u1ebb \u0111\u1ecba ch\u1ec9 email khi mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 \u0111\u00e1ng gi\u00e1 h\u01a1n v\u00ec h\u1ecd tr\u1ea3 l\u1ea1i \u00edt h\u00e0ng h\u01a1n kh\u00f4ng?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>X\u00e1c \u0111\u1ecbnh \u0111\u00fang quy t\u1eafc gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI<\/strong><\/h2>\n\n\n\n<p>Sau khi b\u1ea1n \u0111\u00e3 suy ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a c\u00e1c chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 chuy\u1ec3n nh\u1eefng th\u00f4ng tin chi ti\u1ebft \u0111\u00f3 th\u00e0nh c\u00e1c quy t\u1eafc. H\u00e3y nh\u1edb r\u1eb1ng quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 d\u00e0nh cho m\u1ed9t thu\u1ed9c t\u00ednh. V\u00ed d\u1ee5 nh\u01b0 ch\u1ec9 v\u1ecb tr\u00ed ho\u1eb7c cho c\u00e1c k\u1ebft h\u1ee3p ph\u00e2n \u0111o\u1ea1n, nh\u01b0 v\u1ecb tr\u00ed + \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c v\u1ecb tr\u00ed + thi\u1ebft b\u1ecb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n v\u1edbi t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh v\u00e0 t\u1ed1i \u0111a h\u00f3a ROI v\u1edbi \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb. T\u1ea5t c\u1ea3 s\u1ebd gi\u00fap t\u0103ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch hi\u1ec7n \u0111\u1ea1i h\u00f3a t\u1ed1i \u01b0u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[164,322],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u1edbi Google AI<\/title>\n<meta name=\"description\" content=\"Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n v\u1edbi t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh. 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