{"id":29281,"date":"2022-07-13T15:30:00","date_gmt":"2022-07-13T08:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29281"},"modified":"2022-07-13T17:02:28","modified_gmt":"2022-07-13T10:02:28","slug":"thu-thap-du-lieu-social-media","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media","title":{"rendered":"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?"},"content":{"rendered":"\n<p>Marketing tr\u00ean social media hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ho\u00e0n thi\u1ec7n. T\u00ecm hi\u1ec3u c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u social media v\u00e0 s\u1eed d\u1ee5ng sao cho c\u00f3 l\u1ee3i cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a social media \u0111\u1ed1i v\u1edbi c\u00e1c Marketer l\u00e0 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u theo th\u1eddi gian. D\u1eef li\u1ec7u social media c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch sau khi b\u1ea1n kh\u1edfi ch\u1ea1y. Theo th\u1eddi gian, n\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 doanh nghi\u1ec7p v\u00e0 ng\u00e0nh c\u1ee7a b\u1ea1n. V\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thu-thap-du-lieu-social-media.png\" alt=\"thu th\u1eadp d\u1eef li\u1ec7u social media\" class=\"wp-image-29282\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thu-thap-du-lieu-social-media.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thu-thap-du-lieu-social-media-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/6-tips-de-xay-dung-social-media-team-mot-cach-thanh-cong\/\">6 tips \u0111\u1ec3 x\u00e2y d\u1ef1ng social media team m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/social-media-communities\/\">\u0110\u1ea7u t\u01b0 v\u00e0o Social Media Communities \u2013 xu h\u01b0\u1edbng Marketing n\u0103m 2022<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u1eef li\u1ec7u social media l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u social media l\u00e0 lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. N\u00f3i chung, thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch tr\u00ean n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u social media c\u0169ng c\u00f3 th\u1ec3 l\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng c\u00f4ng khai tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Lo\u1ea1i d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 th\u1ec3 thu th\u1eadp k\u1ebft qu\u1ea3 Marketing qua c\u00e1c c\u00f4ng c\u1ee5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao thu th\u1eadp d\u1eef li\u1ec7u social media quan tr\u1ecdng?<\/strong><\/h2>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o, Marketing qua social media hi\u1ec7u qu\u1ea3 nh\u1ea5t khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ho\u00e0n thi\u1ec7n.<\/p>\n\n\n\n<p>Thu th\u1eadp d\u1eef li\u1ec7u social media cung c\u1ea5p th\u00f4ng tin gi\u00fap b\u1ea1n hi\u1ec3u nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng. Quan tr\u1ecdng h\u01a1n n\u1eefa, b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng g\u00ec kh\u00f4ng hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn khi b\u1ea1n ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Thu th\u1eadp d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Marketing m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh cho t\u1eebng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eb7c bi\u1ec7t h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh theo v\u1ecb tr\u00ed ho\u1eb7c nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u social medoa c\u00f3 th\u1ec3 gi\u00fap tr\u1ea3 l\u1eddi:<\/p>\n\n\n\n<ul><li>H\u1ed3 s\u01a1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i l\u00e0 g\u00ec?<\/li><li>Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o trong ng\u00e0y?<\/li><li>Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi hashtag n\u00e0o nh\u1ea5t?<\/li><li>Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u00edch h\u00ecnh \u1ea3nh ho\u1eb7c b\u00e0i \u0111\u0103ng video h\u01a1n?<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n quan t\u00e2m \u0111\u1ebfn nh\u1eefng lo\u1ea1i n\u1ed9i dung n\u00e0o?<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap v\u1ec1 nh\u1eefng m\u00f4n h\u1ecdc n\u00e0o?<\/li><\/ul>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, d\u1eef li\u1ec7u social media s\u1ebd gi\u00fap b\u1ea1n ch\u1ee9ng minh gi\u00e1 tr\u1ecb nh\u1eefng n\u1ed7 l\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi k\u1ebft qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf nh\u01b0 b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u1ea1n n\u00ean theo d\u00f5i d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o b\u1ea1n mu\u1ed1n theo d\u00f5i s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng social media \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m nh\u1ea5t \u0111\u1ebfn vi\u1ec7c theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u social media :<\/p>\n\n\n\n<ul><li>Nh\u1ea5p chu\u1ed9t, nh\u1eadn x\u00e9t, chia s\u1ebb, v.v.<\/li><li>T\u01b0\u01a1ng t\u00e1c<\/li><li>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 l\u01b0\u1ee3t xem video<\/li><li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u0103ng tr\u01b0\u1edfng theo th\u1eddi gian<\/li><li>L\u01b0\u1ee3t truy c\u1eadp h\u1ed3 s\u01a1<\/li><li>Chia s\u1ebb ti\u1ebfng n\u00f3i tr\u00ean social media<\/li><li>D\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc: tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed, ng\u00f4n ng\u1eef, h\u00e0nh vi,&#8230;<\/li><\/ul>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u social media hi\u1ec7u qu\u1ea3 l\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau SMART. Ti\u1ebfp theo l\u00e0 quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n s\u1ebd theo d\u00f5i nh\u1eefng \u0111i\u1ec3m d\u1eef li\u1ec7u n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft v\u1ec1 c\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau, d\u1eef li\u1ec7u social media v\u00e0 ph\u00e2n t\u00edch k\u1ebft h\u1ee3p v\u1edbi nhau. Th\u00f4ng tin n\u00e0y gi\u00fap b\u1ea1n h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c social media c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1ch theo d\u00f5i d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 Marketing<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y d\u1eef li\u1ec7u n\u00e0y \u1edf \u0111\u00e2u? H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u1ec1u c\u00f3 ph\u00e2n t\u00edch t\u00edch h\u1ee3p s\u1eb5n. Nh\u1eefng \u0111i\u1ec1u n\u00e0y cung c\u1ea5p d\u1eef li\u1ec7u c\u01a1 b\u1ea3n v\u1ec1 hi\u1ec7u su\u1ea5t t\u00e0i kho\u1ea3n v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. Nh\u01b0ng \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn th\u1ed1ng nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Thu th\u1eadp d\u1eef li\u1ec7u social media b\u1eb1ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p ng\u1eef c\u1ea3nh quan tr\u1ecdng cho d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. V\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh ph\u1ea3n h\u1ed3i nh\u01b0 th\u1ebf n\u00e0o tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi c\u00f2n gi\u00fap ch\u1ec9nh s\u1eeda l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh ri\u00eang cho n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ghi l\u1ea1i nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>C\u00e1c n\u1ed7 l\u1ef1c thu th\u1eadp d\u1eef li\u1ec7u social media c\u00f3 th\u1ec3 b\u1ecb \u00e1p \u0111\u1ea3o n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng ghi l\u1ea1i t\u1ea5t c\u1ea3 th\u00f4ng tin. Ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t m\u1eabu ph\u00e2n t\u00edch d\u1eef li\u1ec7u social media mi\u1ec5n ph\u00ed \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n trong b\u1ea3ng t\u00ednh Excel ho\u1eb7c Google Trang t\u00ednh. N\u00f3 cho ph\u00e9p b\u1ea1n ghi l\u1ea1i d\u1eef li\u1ec7u social media c\u1ee7a m\u00ecnh cho nhi\u1ec1u n\u1ec1n t\u1ea3ng. Sau \u0111\u00f3 b\u1ea1n so s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chia s\u1ebb k\u1ebft qu\u1ea3 trong m\u1ed9t b\u00e1o c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n t\u00edch Marketing. B\u1ea1n c\u1ea7n bi\u00ean d\u1ecbch d\u1eef li\u1ec7u th\u00e0nh m\u1ed9t \u0111\u1ecbnh d\u1ea1ng d\u1ec5 hi\u1ec3u m\u00e0 c\u00e1c b\u00ean li\u00ean quan ch\u00ednh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 m\u1eb9o \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u social media th\u00f4ng minh<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Bi\u1ebft m\u1ee5c ti\u00eau v\u00e0 KPI c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u social media h\u1eefu \u00edch nh\u1ea5t khi \u0111\u01b0\u1ee3c xem x\u00e9t trong b\u1ed1i c\u1ea3nh c\u00e1c m\u1ee5c ti\u00eau kinh doanh th\u1ef1c v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI). Khi c\u00f3 m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u social media \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh. Th\u1eadm ch\u00ed l\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Theo d\u00f5i d\u1eef li\u1ec7u x\u00e3 h\u1ed9i d\u00e0nh ri\u00eang cho n\u1ec1n t\u1ea3ng<\/strong><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u social media c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn th\u1ed1ng nh\u1ea5t tuy\u1ec7t v\u1eddi v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i \u0111a n\u1ec1n t\u1ea3ng. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh cho t\u1eebng n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i. B\u1ea1n c\u0169ng s\u1ebd b\u1eaft \u0111\u1ea7u hi\u1ec3u nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u00ecnh tr\u00ean t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n \u0111\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Thi\u1ebft l\u1eadp m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh l\u1eafng nghe tr\u00ean social media<\/strong><\/h3>\n\n\n\n<p>L\u1eafng nghe tr\u00ean social media c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c \u0111\u1ec3 b\u1ea1n r\u00fat ra t\u1eeb \u0111\u00f3. D\u1eef li\u1ec7u ch\u00fang ta \u0111\u00e3 n\u00f3i \u0111\u1ebfn t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay \u0111\u1ebfn t\u1eeb c\u00e1c thu\u1ed9c t\u00ednh x\u00e3 h\u1ed9i do b\u1ea1n s\u1edf h\u1eefu. L\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 d\u1eef li\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng c\u00f3 m\u1ed1i quan h\u1ec7 hi\u1ec7n t\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0110\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy t\u1eafc<\/strong><\/h3>\n\n\n\n<p>B\u1ea3o m\u1eadt d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 xem nh\u1eb9. H\u01a1n m\u1ed9t ph\u1ea7n ba ng\u01b0\u1eddi d\u00f9ng Internet tr\u00ean to\u00e0n th\u1ebf gi\u1edbi (33,1%) lo ng\u1ea1i v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng sai d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng. N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong m\u1ed9t ng\u00e0nh \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, b\u1ea1n c\u1ea7n qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 tu\u00e2n th\u1ee7 d\u1eef li\u1ec7u c\u1ee5 th\u1ec3. Nh\u01b0ng quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n l\u01b0u \u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. T\u1eadp trung v\u00e0o c\u00e1 nh\u00e2n h\u00f3a nh\u01b0ng kh\u00f4ng n\u00ean qu\u00e1 \u0111\u00e0<\/strong><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u social media cho ph\u00e9p b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 Marketing l\u1ea1i ho\u1eb7c ph\u00e2n \u0111o\u1ea1n nh\u00e2n kh\u1ea9u h\u1ecdc. M\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet \u1edf Hoa K\u1ef3 cho bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n trong qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u h\u1ecd quan t\u00e2m. V\u00e0 49% cho bi\u1ebft vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd quan t\u00e2m nh\u1ea5t s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n. Nh\u01b0ng 44% cho bi\u1ebft \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y x\u00e2m l\u1ea5n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing tr\u00ean social media hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ho\u00e0n thi\u1ec7n. T\u00ecm hi\u1ec3u c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u social media v\u00e0 s\u1eed d\u1ee5ng sao cho c\u00f3 l\u1ee3i cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a social media \u0111\u1ed1i v\u1edbi c\u00e1c Marketer l\u00e0 kh\u1ea3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[210,459,1105],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?<\/title>\n<meta name=\"description\" content=\"Marketing hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c Marketer thu th\u1eadp d\u1eef li\u1ec7u social media theo th\u1eddi gian.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?\" \/>\n<meta property=\"og:description\" content=\"Marketing hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c Marketer thu th\u1eadp d\u1eef li\u1ec7u social media theo th\u1eddi gian.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-13T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T10:02:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thu-thap-du-lieu-social-media.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media\",\"url\":\"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media\",\"name\":\"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2022-07-13T08:30:00+00:00\",\"dateModified\":\"2022-07-13T10:02:28+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Marketing hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c Marketer thu th\u1eadp d\u1eef li\u1ec7u social media theo th\u1eddi gian.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?","description":"Marketing hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c Marketer thu th\u1eadp d\u1eef li\u1ec7u social media theo th\u1eddi gian.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media","og_locale":"vi_VN","og_type":"article","og_title":"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?","og_description":"Marketing hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c Marketer thu th\u1eadp d\u1eef li\u1ec7u social media theo th\u1eddi gian.","og_url":"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2022-07-13T08:30:00+00:00","article_modified_time":"2022-07-13T10:02:28+00:00","og_image":[{"width":760,"height":422,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/thu-thap-du-lieu-social-media.png","type":"image\/png"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"13 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media","url":"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media","name":"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2022-07-13T08:30:00+00:00","dateModified":"2022-07-13T10:02:28+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Marketing hi\u1ec7u qu\u1ea3 khi m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c Marketer thu th\u1eadp d\u1eef li\u1ec7u social media theo th\u1eddi gian.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/thu-thap-du-lieu-social-media#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Thu th\u1eadp d\u1eef li\u1ec7u Social Media: T\u1ea1i sao b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3?"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/29281"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=29281"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/29281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/29282"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=29281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=29281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=29281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}