{"id":29307,"date":"2022-07-16T09:30:00","date_gmt":"2022-07-16T02:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29307"},"modified":"2022-07-04T11:24:45","modified_gmt":"2022-07-04T04:24:45","slug":"ebook-xu-huong-programmatic-ads-moi-noi-trong-nam-2022","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ebook-xu-huong-programmatic-ads-moi-noi-trong-nam-2022","title":{"rendered":"[EBOOK] Xu h\u01b0\u1edbng Programmatic Ads m\u1edbi n\u1ed5i trong n\u0103m 2022"},"content":{"rendered":"\n<p>Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh (Programatic Ads) \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Nh\u1edd Big Data, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i xu h\u01b0\u1edbng Programmatic Ads m\u1edbi n\u1ed5i trong n\u0103m 2022.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/xu-huong-programmatic-ads-2022.png\" alt=\"xu h\u01b0\u1edbng programmatic ads 2022\" class=\"wp-image-29308\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/xu-huong-programmatic-ads-2022.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/06\/xu-huong-programmatic-ads-2022-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u0110i\u1ec1n ngay th\u00f4ng tin b\u00ean d\u01b0\u1edbi \u0111\u1ec3 nh\u1eadn ngay<\/strong><\/h2>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-red-color\">Ebook \u201cXu h\u01b0\u1edbng Programmatic Ads 2022\u201d<\/span><\/strong><\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"3385135\",\n    formId: \"68f4a8df-de9f-45a1-a09f-1c527811cc7b\"\n  });\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Gia t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o Programmatic Ads <\/strong><\/h3>\n\n\n\n<p>Trong nh\u1eefng n\u0103m qua, Programmatic Ads \u0111\u00e3 gia t\u0103ng v\u1edbi s\u1ed1 li\u1ec7u s\u1eed d\u1ee5ng v\u00e0 \u0111\u1ea7u t\u01b0 ng\u00e0y c\u00e0ng t\u0103ng. M\u1ed9t trong nh\u1eefng b\u1eb1ng ch\u1ee9ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n \u0111\u1ec3 t\u1ed1i \u01b0u Digital Marketing \u0111\u00e3 cho th\u1ea5y hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u01afu ti\u00ean quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n\n\n\n<p>Quy\u1ec1n ri\u00eang t\u01b0 \u0111ang tr\u1edf th\u00e0nh m\u1ed1i quan t\u00e2m ch\u1ee7 y\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet. Ng\u01b0\u1eddi d\u00f9ng c\u1ef1c k\u1ef3 lo l\u1eafng khi kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t th\u00f4ng tin c\u1ee7a m\u00ecnh tr\u00ean Internet v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n<p>Nhi\u1ec1u c\u00f4ng ty nh\u01b0 Apple v\u00e0 Google \u0111\u00e3 b\u1eaft \u0111\u1ea7u n\u00e2ng cao thu\u1eadt to\u00e1n b\u1ea3o v\u1ec7 th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Th\u1eed nghi\u1ec7m &#8220;H\u1ed9p c\u00e1t quy\u1ec1n ri\u00eang t\u01b0&#8221; c\u1ee7a Google<\/strong><\/h3>\n\n\n\n<p>Nh\u01b0 l\u00e0 s\u1ef1 thay th\u1ebf cho Cookies, Google \u0111\u00e3 ra m\u1eaft &#8220;H\u1ed9p c\u00e1t quy\u1ec1n ri\u00eang t\u01b0&#8221;. M\u1ee5c ti\u00eau c\u1ee7a n\u00f3 l\u00e0 gi\u1ea3m theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u00fang c\u00e1ch. Trong khi \u0111\u00f3, n\u00f3 v\u1eabn cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o trong tr\u00ecnh duy\u1ec7t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng Programmatic Ads trong n\u0103m 2022:<\/strong><\/h2>\n\n\n\n<ul><li>Nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh cho qu\u1ea3ng c\u00e1o c\u00f3 l\u1eb7p tr\u00ecnh<\/li><li>S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a Programmatic Ads tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li><li>\u00c1p d\u1ee5ng Programmatic Ads v\u00e0o d\u1ecbch v\u1ee5 OTT<\/li><li>S\u1eed d\u1ee5ng Programmatic Ads trong Video Game v\u00e0 E-sports<\/li><li>Programmatic Ads cho c\u00e1c thi\u1ebft b\u1ecb \u0111eo \u0111\u01b0\u1ee3c<\/li><li>Gia t\u0103ng ti\u00eau d\u00f9ng ngo\u00e0i c\u00e1c n\u1ec1n t\u1ea3ng th\u00f4ng th\u01b0\u1eddng<\/li><li>R\u1ee7i ro gian l\u1eadn v\u00e0 c\u00e1ch ph\u00f2ng ng\u1eeba<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh (Programatic Ads) \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Nh\u1edd Big Data, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99],"tags":[1143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[EBOOK] Xu h\u01b0\u1edbng Programmatic Ads m\u1edbi n\u1ed5i trong n\u0103m 2022<\/title>\n<meta name=\"description\" content=\"Xu h\u01b0\u1edbng Programmatic Ads n\u0103m 2022 bao g\u1ed3m: \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng, th\u1eed nghi\u1ec7m h\u1ed9p c\u00e1t quy\u1ec1n ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng,...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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