{"id":29498,"date":"2022-07-30T15:00:00","date_gmt":"2022-07-30T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29498"},"modified":"2022-09-29T15:53:52","modified_gmt":"2022-09-29T08:53:52","slug":"xu-huong-content-marketing-khach-san","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-content-marketing-khach-san","title":{"rendered":"8 xu h\u01b0\u1edbng Content Marketing th\u00fa v\u1ecb &#038; h\u1ea5p d\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n"},"content":{"rendered":"\n<p>Ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111ang h\u1ed3i ph\u1ee5c tr\u1edf l\u1ea1i trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 xu h\u01b0\u1edbng Content Marketing th\u00fa v\u1ecb &amp; h\u1ea5p d\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/xu-huong-content-marketing-nganh-du-lich.png\" alt=\"xu h\u01b0\u1edbng content marketing ng\u00e0nh du l\u1ecbch\" class=\"wp-image-29500\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/xu-huong-content-marketing-nganh-du-lich.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/07\/xu-huong-content-marketing-nganh-du-lich-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Trong su\u1ed1t qu\u00e1 tr\u00ecnh c\u1ee7a \u0111\u1ea1i d\u1ecbch, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1ch s\u1ea1n \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c c\u1ea5m c\u1eeda v\u00e0 h\u1ea1n ch\u1ebf \u0111i l\u1ea1i \u0111\u00e3 t\u00e0n ph\u00e1 th\u00f4ng \u0111i\u1ec7p Marketing kh\u00e1ch s\u1ea1n.<\/p>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y \u0111ang ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i. Hi\u1ec7n nay, ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n \u0111i du l\u1ecbch, \u0111\u00e3 \u0111\u1ebfn l\u00fac s\u00e1ng t\u1ea1o v\u1edbi n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>H\u00e3y xem m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng Content Marketing kh\u00e1ch s\u1ea1n th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn m\u00e0 ch\u00fang ta \u0111\u00e3 th\u1ea5y. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 d\u1ef1 \u0111o\u00e1n ch\u00fang khi nhu c\u1ea7u \u0111i l\u1ea1i \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/insight-nganh-du-lich-mua-dich\/\">Insight ng\u00e0nh du l\u1ecbch sau m\u00f9a d\u1ecbch<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/gia-tang-hieu-qua-marketing-cho-nganh-du-lich\/\">L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 Marketing cho ng\u00e0nh du l\u1ecbch?<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. C\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 kh\u00f4ng ch\u1ea1m<\/strong><\/h2>\n\n\n\n<p>V\u1edbi COVID v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i xung quanh v\u00e0 nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c \u0111i l\u1ea1i an to\u00e0n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u0103ng l\u00ean. N\u00f3i c\u00e1ch kh\u00e1c, gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 kh\u00f4ng c\u1ea7n ch\u1ea1m v\u00e0o m\u00e0n h\u00ecnh gi\u1ed1ng nh\u01b0 h\u00e0ng tr\u0103m ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<p>Theo PWC, 81% kh\u00e1ch du l\u1ecbch \u0111\u00e3 t\u00ecm ki\u1ebfm nhi\u1ec1u l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2019. Nghi\u00ean c\u1ee9u c\u0169ng d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u s\u1ebd t\u0103ng l\u00ean k\u1ec3 t\u1eeb \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u01b0\u01a1ng nhi\u00ean, c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ea1m l\u00e0 con \u0111\u01b0\u1eddng ph\u1ea3i \u0111i trong m\u1ed9t t\u00ecnh h\u00ecnh \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u. V\u00ec v\u1eady \u0111\u00e2y l\u00e0 lo\u1ea1i c\u00f4ng ngh\u1ec7 th\u1ef1c s\u1ef1 ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 trong ng\u00e0nh.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111i du l\u1ecbch trong v\u00e0i th\u00e1ng t\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 v\u00f2i kh\u00f4ng ch\u1ea1m, c\u1eeda t\u1ef1 \u0111\u1ed9ng&#8230;<\/p>\n\n\n\n<p>Trong t\u01b0\u01a1ng lai, b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a ph\u00f2ng kh\u00e1ch. V\u00ed d\u1ee5 nh\u01b0 \u0111\u00e8n, b\u1ed9 \u0111i\u1ec1u nhi\u1ec7t v\u00e0 TV, t\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f4ng ngh\u1ec7 nh\u01b0 th\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi &#8211; nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch nh\u01b0 nhau &#8211; \u0111\u01b0\u1ee3c an to\u00e0n v\u00e0 tho\u1ea3i m\u00e1i. M\u00e0 n\u00f3 c\u00f2n l\u00e0m cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd th\u00fa v\u1ecb h\u01a1n!<\/p>\n\n\n\n<p>\u0110\u1ea1i d\u1ecbch hi\u1ec7n \u0111ang gi\u1ea3m b\u1edbt, nh\u01b0ng m\u1ea7m b\u1ec7nh s\u1ebd lu\u00f4n t\u1ed3n t\u1ea1i xung quanh ch\u00fang ta. Do \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n t\u00ecm c\u00e1ch gi\u00fap vi\u1ec7c \u0111i l\u1ea1i d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Th\u00fac \u0111\u1ea9y an to\u00e0n<\/strong><\/h2>\n\n\n\n<p>N\u00f3i v\u1ec1 an to\u00e0n, m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong Content Marketing kh\u00e1ch s\u1ea1n sau COVID l\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt v\u00e0 qu\u1ea3ng c\u00e1o quy tr\u00ecnh an to\u00e0n. \u0110\u1ed3ng th\u1eddi l\u00e0 l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea3m b\u1ea3o s\u1ef1 an to\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng trong \u0111\u1ea1i d\u1ecbch.<\/p>\n\n\n\n<p>C\u00e1c v\u00ed d\u1ee5 c\u00f3 th\u1ec3 l\u00e0 t\u0103ng c\u01b0\u1eddng d\u1ecdn d\u1eb9p v\u00e0 v\u1ec7 sinh, th\u1ef1c thi ch\u00ednh s\u00e1ch kh\u1ea9u trang, th\u1ef1c ph\u1ea9m kh\u00f4ng ti\u1ebfp x\u00fac v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn tr\u1ee3 gi\u00fap \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o \u0111i\u1ec1u n\u00e0y tr\u00ean website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3 khi kh\u00e1ch \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y cho to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y th\u00f4ng tin li\u00ean l\u1ea1c r\u00f5 r\u00e0ng v\u00e0 cam k\u1ebft v\u1ec1 s\u1ef1 an to\u00e0n c\u1ee7a kh\u00e1ch. T\u1ea5t c\u1ea3 s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 tr\u01b0\u1eddng m\u00f4 t\u1ea3 tr\u00ean h\u1ed3 s\u01a1 doanh nghi\u1ec7p c\u1ee7a Google. H\u00e0nh \u0111\u1ed9ng n\u00e0y gi\u00fap b\u1ea1n th\u1ec3 hi\u1ec7n nh\u1eefng n\u1ed7 l\u1ef1c trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Khuy\u1ebfn kh\u00edch \u1edf l\u1ea1i<\/strong><\/h2>\n\n\n\n<p>V\u1edbi nhi\u1ec1u c\u00e1 nh\u00e2n v\u1eabn c\u00f2n do d\u1ef1 trong vi\u1ec7c \u0111i du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c th\u1eadm ch\u00ed trong n\u01b0\u1edbc. L\u00fac n\u00e0y m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 l\u1ef1a ch\u1ecdn chuy\u1ec3n sang \u0111i du l\u1ecbch trong n\u01b0\u1edbc.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n c\u0169ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m cho c\u00e1c k\u1ef3 ngh\u1ec9 tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. L\u00e0m n\u1ed5i b\u1eadt t\u00ednh n\u0103ng &#8220;h\u1ee7y linh ho\u1ea1t&#8221;<\/strong><\/h2>\n\n\n\n<p>Hi\u1ec7n nay, do t\u00ecnh h\u00ecnh \u0111\u1ea1i d\u1ecbch do \u0111\u00f3, nhi\u1ec1u kh\u00e1ch s\u1ea1n v\u00e0 chuy\u1ebfn bay c\u00f3 th\u1ec3 b\u1ecb h\u1ee7y v\u00e0o ph\u00fat cu\u1ed1i.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean cung c\u1ea5p m\u1ed9t ch\u00ednh s\u00e1ch h\u1ee7y b\u1ecf r\u1ed9ng r\u00e3i. C\u00e1c ch\u00ednh s\u00e1ch n\u00e0y n\u00ean cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u01b0\u1edbc l\u1ea1i ho\u1eb7c \u0111\u01b0\u1ee3c ho\u00e0n ti\u1ec1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 h\u00e3ng h\u00e0ng kh\u00f4ng c\u00f3 ch\u00ednh s\u00e1ch h\u1ee7y chuy\u1ebfn h\u00e0o ph\u00f3ng. Trong khi \u0111\u00f3 nh\u1eefng h\u00e3ng h\u00e0ng kh\u00f4ng kh\u00e1c th\u00ec kh\u00f4ng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u00ednh s\u00e1ch h\u1ee7y b\u1ecf r\u1ed9ng r\u00e3i c\u00f3 \u0111i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng cao h\u01a1n so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng khoan dung nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111\u00fang l\u00e0 nhi\u1ec1u doanh nghi\u1ec7p c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ea3. Tuy nhi\u00ean, h\u1ecd c\u0169ng c\u1ea1nh tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 danh ti\u1ebfng. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n l\u00e0 gi\u00e1 th\u00e0nh<\/strong><\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 Southwest Airlines kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng \u201csang tr\u1ecdng\u201d. L\u00fd do l\u00e0 v\u00ec h\u1ecd kh\u00f4ng cung c\u1ea5p gh\u1ebf h\u1ea1ng nh\u1ea5t ho\u1eb7c h\u1ea1ng th\u01b0\u01a1ng gia. Tuy nhi\u00ean, h\u1ecd c\u00f3 x\u1ebfp h\u1ea1ng v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng cao nh\u1ea5t trong ng\u00e0nh h\u00e0ng kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 m\u1ed9t ph\u1ea7n l\u00e0 do h\u1ecd c\u0169ng c\u00f3 m\u1ed9t trong nh\u1eefng ch\u00ednh s\u00e1ch h\u1ee7y \u0111\u1eb7t ph\u00f2ng linh ho\u1ea1t nh\u1ea5t. Kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd h\u00e0i l\u00f2ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. L\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0\u2026 Ho\u1eb7c m\u1ed9t kh\u00e1ch s\u1ea1n<\/strong><\/h2>\n\n\n\n<p>T\u1ea1i sao ph\u1ea3i l\u00e0m vi\u1ec7c \u1edf nh\u00e0 ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c. Trong khi b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1eeb m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c khu ngh\u1ec9 d\u01b0\u1ee1ng sang tr\u1ecdng?<\/p>\n\n\n\n<p>Ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch s\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng doanh nh\u00e2n mu\u1ed1n thay \u0111\u1ed5i kh\u00f4ng gian l\u00e0m vi\u1ec7c. C\u00e1c t\u1eadn d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 th\u1eadm ch\u00ed c\u00f2n c\u00f3 kh\u00f4ng gian l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh s\u1ea1ch s\u1ebd, y\u00ean t\u0129nh. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f2n n\u00eau ra \u0111\u00e2y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n thay \u0111\u1ed5i kh\u00f4ng gian l\u00e0m vi\u1ec7c. <\/p>\n\n\n\n<p>Vi\u1ec7c thay \u0111\u1ed5i khung c\u1ea3nh lu\u00f4n th\u00fa v\u1ecb v\u00e0 ai m\u00e0 kh\u00f4ng mu\u1ed1n th\u1ec9nh tho\u1ea3ng ra kh\u1ecfi nh\u00e0?<\/p>\n\n\n\n<p>Do \u0111\u00f3, b\u1ea1n h\u00e3y suy ngh\u0129 \u0111\u1ebfn vi\u1ec7c Marketing doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m vi\u1ec7c. Hay th\u1eadm ch\u00ed \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t n\u01a1i th\u00fa v\u1ecb \u0111\u1ec3 g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8 v\u00e0 giao l\u01b0u!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Influencer Marketing<\/strong><\/h2>\n\n\n\n<p>S\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 kh\u00f4ng th\u1ec3 tin \u0111\u01b0\u1ee3c. V\u1ec1 c\u01a1 b\u1ea3n n\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi th\u1ecb tr\u01b0\u1eddng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u00ec v\u1eady b\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n y\u00eau h\u1ecd hay gh\u00e9t h\u1ecd, nh\u1eefng Influencer \u0111\u00e3 th\u1ed1ng l\u0129nh c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Influencer Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t nhu c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n. \u0110\u1eb7c bi\u1ec7t, khi c\u00e1c kh\u00e1ch s\u1ea1n n\u00e0y mu\u1ed1n theo k\u1ecbp c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Influencer Marketing, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 l\u1edbn h\u01a1n nhi\u1ec1u. B\u1ea1n n\u00ean nh\u1edb r\u1eb1ng Influencer c\u00e0ng l\u1edbn th\u00ec l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd c\u00e0ng l\u1edbn. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau h\u01a1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong khu v\u1ef1c. \u0110\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 Marketing c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. \u0110\u00f3 l\u00e0 v\u00ec Influencer \u0111\u00f3 c\u00f3 l\u00f2ng tin v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Do \u0111\u00f3, s\u1ef1 tin t\u01b0\u1edfng \u0111\u00f3 s\u1ebd chuy\u1ec3n sang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC)<\/strong><\/h2>\n\n\n\n<p>N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o l\u00e0 n\u1ed9i dung do ch\u00ednh ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c. Hay th\u1eadm ch\u00ed l\u00e0 b\u1ea5t k\u1ef3 l\u00fac n\u00e0o ai \u0111\u00f3 nh\u1eadn x\u00e9t v\u1ec1 m\u1ed9t c\u00f4ng ty tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. B\u1edfi v\u00ec \u0111\u00f3 l\u00e0 nh\u1eefng suy ngh\u0129 v\u1ec1 doanh nghi\u1ec7p m\u1ed9t c\u00e1ch trung th\u1ef1c. H\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ho\u00e0n l\u1ea1i ti\u1ec1n khi \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 an t\u00e2m v\u00ec b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ecd vi\u1ebft s\u1ebd l\u00e0 trung th\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u00e2y l\u00e0 nh\u1eefng lo\u1ea1i \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m n\u1ed5i b\u1eadt tr\u00ean website<\/strong><\/h3>\n\n\n\n<p>V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 x\u1ea3y ra?<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t doanh nghi\u1ec7p, h\u00e3y lu\u00f4n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y vi\u1ebft \u0111\u00e1nh gi\u00e1. Sau \u0111\u00f3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>T\u1ea1o m\u1ed9t Hashtag (#) v\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ch\u00fang khi \u0111\u0103ng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c Influencer \u0111\u1ec3 nh\u1edd h\u1ecd \u0111\u01b0a ra c\u00e1c nh\u1eadn x\u00e9t trung th\u1ef1c.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y m\u00ecnh c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c. C\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i quan t\u00e2m \u0111\u1ebfn nh\u1eefng \u0111\u00e1nh gi\u00e1 \u0111\u00f3. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u0169ng n\u00ean b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i b\u1ea1n c\u1ea7n \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Mua ngay, tr\u1ea3 sau<\/strong><\/h2>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c h\u1ee7y b\u1ecf d\u1ec5 d\u00e0ng v\u00e0 tr\u00e1nh ph\u00ed thay \u0111\u1ed5i. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u1ea3m th\u1ea5y kh\u00f4ng \u1ed5n v\u1ec1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau \u0111\u00e3 cung c\u1ea5p t\u00f9y ch\u1ecdn &#8220;mua ngay, thanh to\u00e1n sau&#8221;. Lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd gi\u00fap h\u1ecd thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd cam k\u1ebft mua h\u00e0ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 l\u1eddi k\u00eau g\u1ecdi ho\u1eb7c khuy\u1ebfn m\u1ea1i kh\u1ea9n c\u1ea5p n\u00e0o m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111ang th\u1ef1c hi\u1ec7n. \u0110\u1ed3ng th\u1eddi n\u00f3 s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y t\u1ef1 tin r\u1eb1ng h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn t\u1ed1t nh\u1ea5t m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1eb7t b\u1ea5t k\u1ef3 kho\u1ea3n ti\u1ec1n n\u00e0o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Xu h\u01b0\u1edbng Content Marketing nh\u00e0 h\u00e0ng kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111ang r\u1ea5t n\u00f3ng. Do \u0111\u00f3, n\u00f3 s\u1ebd tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n trong v\u00e0i n\u0103m t\u1edbi khi th\u1ebf gi\u1edbi b\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda tr\u1edf l\u1ea1i.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c m\u1eb9o tr\u00ean s\u1ebd gi\u00fap t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n \u0111\u1ebfn v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111ang h\u1ed3i ph\u1ee5c tr\u1edf l\u1ea1i trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 xu h\u01b0\u1edbng Content Marketing th\u00fa v\u1ecb &amp; h\u1ea5p d\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n. Trong su\u1ed1t qu\u00e1 tr\u00ecnh c\u1ee7a \u0111\u1ea1i d\u1ecbch, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1ch s\u1ea1n \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,62,1181,921],"tags":[639],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 xu h\u01b0\u1edbng Content Marketing th\u00fa v\u1ecb &amp; h\u1ea5p d\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/title>\n<meta name=\"description\" content=\"Ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111ang h\u1ed3i ph\u1ee5c tr\u1edf l\u1ea1i trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 xu h\u01b0\u1edbng Content Marketing th\u00fa v\u1ecb &amp; h\u1ea5p d\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xu-huong-content-marketing-khach-san\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 xu h\u01b0\u1edbng Content Marketing th\u00fa v\u1ecb &amp; h\u1ea5p d\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n\" \/>\n<meta property=\"og:description\" content=\"Ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111ang h\u1ed3i ph\u1ee5c tr\u1edf l\u1ea1i trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. 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