{"id":29512,"date":"2022-08-01T14:30:00","date_gmt":"2022-08-01T07:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=29512"},"modified":"2022-08-10T17:43:37","modified_gmt":"2022-08-10T10:43:37","slug":"dao-duc-marketer","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/dao-duc-marketer","title":{"rendered":"T\u1ea1i sao Marketer c\u1ea7n c\u00f3 \u0111\u1ea1o \u0111\u1ee9c trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i?"},"content":{"rendered":"\n<p>\u0110\u1ea1o \u0111\u1ee9c Marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c Marketer ph\u1ea3i th\u00f4ng th\u1ea1o c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a n\u00f3 trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"422\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/dao-duc-marketing.png\" alt=\"\u0111\u1ea1o \u0111\u1ee9c marketing\" class=\"wp-image-29514\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/dao-duc-marketing.png 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2022\/08\/dao-duc-marketing-300x167.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c cao. N\u1ebfu kh\u00f4ng s\u1ebd c\u00f3 nguy c\u01a1 g\u00e2y ra c\u00e1c cu\u1ed9c n\u1ed5i d\u1eady quy m\u00f4 l\u1edbn ch\u1ed1ng l\u1ea1i doanh nghi\u1ec7p c\u1ee7a h\u1ecd. Nh\u01b0ng nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n n\u00e0o m\u00e0 c\u00e1c Marketer c\u1ea7n hi\u1ec3u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 sau \u0111\u00f3 \u00e1p d\u1ee5ng n\u00f3 v\u00e0o th\u1ef1c t\u1ebf? <\/p>\n\n\n\n<p>B\u00e0i th\u1ea3o lu\u1eadn n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi Amber Burton, tr\u01b0\u1edfng kh\u00f3a h\u1ecdc MA Marketing v\u00e0 Truy\u1ec1n th\u00f4ng K\u1ef9 thu\u1eadt s\u1ed1 (Tr\u1ef1c tuy\u1ebfn) c\u1ee7a \u0110\u1ea1i h\u1ecdc Falmouth. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 tr\u01b0\u1edfng h\u1ecdc ph\u1ea7n, Ti\u1ebfn s\u0129 Steve Dumbleton.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/thuong-hieu-trong-nganh-ban-le-marketing\/\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh b\u00e1n l\u1ebb t\u1eadp trung Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cach-tra-tien-thong-qua-affiliate-marketing\/\">C\u00e1ch \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n th\u00f4ng qua Affiliate Marketing<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thu\u1eadt ng\u1eef \u0111\u1ea1o \u0111\u1ee9c Marketing c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steve Dumbleton (SD)<\/strong><\/h3>\n\n\n\n<p>\u0110i \u0111\u1ebfn m\u1ea5u ch\u1ed1t c\u1ee7a thu\u1eadt ng\u1eef \u0111\u1ea1o \u0111\u1ee9c Marketing r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a. B\u1edfi v\u00ec n\u00f3 c\u00f3 r\u1ea5t nhi\u1ec1u \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m theo quan \u0111i\u1ec3m c\u00e1 nh\u00e2n. Tuy nhi\u00ean, t\u00ednh h\u1ee3p ph\u00e1p so v\u1edbi \u0111\u1ea1o \u0111\u1ee9c l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 ti\u1ebfp c\u1eadn suy ngh\u0129 v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c marketing. \u0110\u1ed3ng th\u1eddi b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t n\u00f3 tr\u00ean ph\u01b0\u01a1ng di\u1ec7n v\u0103n b\u1ea3n v\u00e0 tinh th\u1ea7n c\u1ee7a lu\u1eadt ph\u00e1p.<\/p>\n\n\n\n<p>L\u1ea5y cookie l\u00e0m v\u00ed d\u1ee5. N\u1ebfu b\u1ea1n ch\u1ec9 nh\u00ecn v\u00e0o ch\u1eef c\u00e1i c\u1ee7a lu\u1eadt, \u0111i\u1ec1u \u0111\u00f3 cho ph\u00e9p c\u00e1c Marketer thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch h\u1ee3p ph\u00e1p. Nh\u01b0ng tinh th\u1ea7n c\u1ee7a lu\u1eadt l\u00e0 c\u1ed1 g\u1eafng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, c\u00f3 nh\u1eefng vi\u1ec7c t\u1ed3n t\u1ea1i l\u00e0 h\u1ee3p ph\u00e1p \u0111\u1ec3 l\u00e0m. Tuy nhi\u00ean, ch\u00fang ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 l\u00e0m. H\u1ecdc sinh lu\u00f4n \u0111\u01b0\u1ee3c d\u1ea1y \u0111\u1ec3 ngh\u0129 v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i b\u1ecb \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o b\u1edfi ho\u1ea1t \u0111\u1ed9ng Marketing. \u0110\u1ed3ng th\u1eddi h\u1ecd c\u00f2n x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 thi\u1ebfu s\u00f3t n\u00e0o trong lu\u1eadt \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u1ea3o v\u1ec7 h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Amber Burton (AB): <\/strong><\/h3>\n\n\n\n<p>C\u0169ng c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1ec1 t\u00ednh x\u00e1c th\u1ef1c r\u01a1i v\u00e0o kh\u00f4ng gian n\u00e0y. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng g\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd l\u00e0m v\u00e0 nh\u1eefng g\u00ec n\u00f3 l\u00e0m t\u1ea1o ra m\u1ed9t kho\u1ea3ng c\u00e1ch uy t\u00edn. N\u1ebfu kho\u1ea3ng c\u00e1ch \u0111\u00f3 qu\u00e1 r\u1ed9ng, th\u00ec vi\u1ec7c \u0111\u01b0a ra nh\u1eefng tuy\u00ean b\u1ed1 nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u00e0 phi \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u &#8211; cho d\u00f9 l\u00e0 trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i hay truy\u1ec1n th\u00f4ng r\u1ed9ng h\u01a1n &#8211; \u0111ang g\u1eb7p kh\u00f3 kh\u0103n khi n\u00f3i v\u1ec1 c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a h\u1ecd &#8211; hay c\u00f2n g\u1ecdi l\u00e0 lau xanh.<\/p>\n\n\n\n<p>M\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 kh\u00e1c c\u1ea7n xem x\u00e9t v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c Marketing l\u00e0 t\u00ednh \u0111\u1ea1i di\u1ec7n. Ch\u00fang ta c\u00f3 th\u1ef1c s\u1ef1 \u0111\u01b0a ra ti\u1ebfng n\u00f3i cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau trong c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 th\u00f4ng \u0111i\u1ec7p Marketing c\u1ee7a m\u00ecnh kh\u00f4ng? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 \u0111\u1ea1i di\u1ec7n trung th\u1ef1c, ch\u00ednh x\u00e1c v\u00e0 c\u00f4ng b\u1eb1ng kh\u00f4ng? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m th\u1ebf n\u00e0o m\u00e0 \u0111\u1ea1o \u0111\u1ee9c tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n trong Marketing \u1edf nh\u1eefng n\u0103m qua?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Amber Burton (AB):<\/strong><\/h3>\n\n\n\n<p>Th\u1eadt h\u1ea5p d\u1eabn khi n\u00f3i r\u1eb1ng n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng quan t\u00e2m h\u01a1n do m\u1ea1ng x\u00e3 h\u1ed9i trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. \u0110\u00f3 l\u00e0 v\u00ec c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1n gi\u1ea3 c\u00f4ng khai ti\u1ebfng n\u00f3i c\u1ee7a h\u1ecd. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn nh\u1eefng c\u01a1n b\u00e3o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 khi\u1ebfn m\u1ed9t doanh nghi\u1ec7p r\u01a1i v\u00e0o m\u1ed9t cu\u1ed9c leo thang \u0111\u00e1ng x\u1ea5u h\u1ed5. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, t\u00f4i ngh\u0129 r\u1eb1ng n\u00f3 lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c. L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing cho thu\u1ed1c l\u00e1. N\u00f3 nh\u1eafm \u0111\u1ebfn ph\u1ee5 n\u1eef tr\u1ebb, khi\u1ebfn vi\u1ec7c h\u00fat thu\u1ed1c \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u00e0nh \u0111i\u1ec7u v\u00e0 th\u1eddi trang. N\u00f3 ho\u00e0n to\u00e0n h\u1ee3p ph\u00e1p, nh\u01b0ng ngay c\u1ea3 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ea1o \u0111\u1ee9c l\u1eafm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steve Dumbleton (SD)<\/strong><\/h3>\n\n\n\n<p>T\u00f4i ngh\u0129 r\u1eb1ng b\u1ed1i c\u1ea3nh v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u00e3 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p \u0111\u1ebfn m\u1ee9c kh\u00f4ng c\u00f2n c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra trong t\u1ed5 ch\u1ee9c. Ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ed5 x\u1ebb nhi\u1ec1u c\u00e2u h\u1ecfi h\u00f3c b\u00faa v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c \u0111\u01b0\u01a1ng th\u1eddi. B\u1edfi v\u00ec v\u1eady ch\u00fang ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ecb che khu\u1ea5t kh\u1ecfi t\u1ea7m m\u1eaft. Quy m\u00f4 tuy\u1ec7t \u0111\u1ed1i c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 quy\u1ec1n truy c\u1eadp. Quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng hi\u1ec3u r\u00f5 \u0111i\u1ec1u \u0111\u00f3. \u0110\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 s\u1ebd ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, Google Analytics \u0111ang chuy\u1ec3n t\u1eeb theo d\u00f5i d\u1ef1a tr\u00ean cookie sang m\u1ed9t h\u00ecnh th\u1ee9c theo d\u00f5i d\u1ef1a tr\u00ean AI. V\u1ec1 c\u01a1 b\u1ea3n, h\u1ecd s\u1ebd \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 d\u1ef1 \u0111o\u00e1n t\u1ed1t nh\u1ea5t. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 n\u00f3i quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 b\u1eb1ng c\u00e1ch kh\u00f4ng theo d\u00f5i h\u1ecd. Nh\u01b0ng theo m\u1ed9t c\u00e1ch kh\u00e1c, AI hi\u1ec7n \u0111ang \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng g\u00ec c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng tin kh\u00f4ng ch\u00ednh x\u00e1c. Th\u1eadm ch\u00ed ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng x\u00e2m nh\u1eadp v\u00e0 g\u00e2y h\u1ea1i nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>Marketing c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ngh\u1ec1 ng\u1ed1n d\u1eef li\u1ec7u. V\u00ec v\u1eady ch\u00fang ta c\u1ea7n xem x\u00e9t c\u1ea9n th\u1eadn nh\u1eefng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 tin t\u01b0\u1edfng m\u00e0 h\u1ecd \u0111\u1eb7t v\u00e0o ch\u00fang ta \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c \u0111\u1ea1o \u0111\u1ee9c hi\u1ec7n t\u1ea1i m\u00e0 l\u0129nh v\u1ef1c Marketing ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steve Dumbleton (SD)<\/strong><\/h3>\n\n\n\n<p>T\u00f4i ngh\u0129 v\u0103n h\u00f3a \u2018h\u1ed1i h\u1ea3\u2019 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c Marketer. Facebook \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00e1ch ti\u1ebfp c\u1eadn &#8216;di chuy\u1ec3n nhanh v\u00e0 ph\u00e1 v\u1ee1 m\u1ecdi th\u1ee9&#8217;. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u0103n h\u00f3a ph\u00e1 v\u1ee1 quy t\u1eafc \u1edf Thung l\u0169ng Silicon n\u00f3i ri\u00eang.<\/p>\n\n\n\n<p>V\u0103n h\u00f3a h\u1ed1i h\u1ea3 v\u00e0 hack t\u0103ng tr\u01b0\u1edfng l\u00e0 hai t\u1eeb th\u00f4ng d\u1ee5ng \u0111\u00e1ng y\u00eau m\u00e0 b\u1ea1n th\u1ea5y khi tham kh\u1ea3o. \u0110\u00f3 v\u1eeba l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u0103n h\u00f3a v\u1eeba l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c. \u00dd t\u01b0\u1edfng n\u00e0y v\u1ec1 vi\u1ec7c lu\u00f4n lu\u00f4n &#8220;b\u1eadt&#8221;, lu\u00f4n c\u1ed1 g\u1eafng khai th\u00e1c m\u1ecdi th\u1ee9. \u0110\u1ec3 t\u1eeb \u0111\u00e2y s\u1ebd t\u00ecm ra nh\u1eefng con \u0111\u01b0\u1eddng nhanh nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n, v\u00e0 m\u1ecdi th\u1ee9 kh\u00e1c \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1ee5p \u0111\u1ed5.<\/p>\n\n\n\n<p>N\u00f3 \u0111\u01b0a ra c\u00e1c v\u1ea5n \u0111\u1ec1, cho c\u1ea3 c\u00e1 nh\u00e2n &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111ang ki\u1ec7t s\u1ee9c &#8211; v\u00e0 c\u1ea3 khi n\u00f3 tr\u1edf th\u00e0nh \u0111\u1eb7c t\u00ednh c\u1ee7a c\u00f4ng ty. Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra khi c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 ph\u00e1 v\u1ee1 m\u1ecdi th\u1ee9. V\u00ed d\u1ee5 nh\u01b0 tai ti\u1ebfng, vi ph\u1ea1m quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, thi\u1ebfu s\u1ef1 c\u00e2n nh\u1eafc \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c r\u1ea5t l\u1edbn, kh\u00f4ng ch\u1ec9 ri\u00eang n\u00f3. M\u00e0 n\u00f3 c\u00f2n v\u00ec n\u00f3 th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi vi\u1ec7c \u0111\u1ed3ng ch\u1ecdn c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh tr\u1ecb v\u00e0 x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Amber Burton (AB):<\/strong><\/strong><\/h3>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111i\u1ec1u n\u00e0y l\u00e0 t\u00ednh x\u00e1c th\u1ef1c. \u0110\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, t\u00ednh x\u00e1c th\u1ef1c v\u00e0 m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u n\u00f3i ri\u00eang. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u kho\u1ea3n c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m. Ch\u00fang r\u1ea5t d\u1ec5 b\u1ecb hi\u1ec3u l\u1ea7m v\u00e0 d\u1ec5 b\u1ecb chi\u1ebfm \u0111o\u1ea1t. Nh\u01b0ng m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p \u0111\u00edch th\u1ef1c c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n<p>S\u1ef1 h\u00e0i l\u00f2ng v\u00e0 ph\u00fac l\u1ee3i c\u00e1 nh\u00e2n c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c \u0111\u1ed1i v\u1edbi nh\u1eefng Marketer. L\u1ef1a ch\u1ecdn l\u0129nh v\u1ef1c l\u00e0m vi\u1ec7c trong ng\u00e0nh Marketing s\u1ebd th\u00e1ch th\u1ee9c h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi suy ngh\u0129 v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a h\u1ecd. H\u1ecd mu\u1ed1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0o, h\u1ecd mu\u1ed1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0o? \u0110\u1ed3ng th\u1eddi l\u00e0 h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u1ebfng n\u00f3i c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u1ea1n ph\u1ea3i suy ngh\u0129 r\u1eb1ng n\u00ean tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng n\u00e0o c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c ngo\u00e0i kia m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i suy ngh\u0129 xem li\u1ec7u b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 mu\u1ed1n tham gia v\u00e0o hay kh\u00f4ng. Th\u00eam v\u00e0o \u0111\u00f3 r\u1eb1ng li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n mu\u1ed1n l\u00e0m? B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u, ch\u1eafc ch\u1eafn, b\u1eb1ng c\u00e1ch tham gia. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u00f3 \u0111\u1ea1o \u0111\u1ee9c kh\u00f4ng?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Amber Burton (AB):<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn m\u00e0 sinh vi\u00ean mu\u1ed1n n\u00eau ra l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Patagonia. H\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 t\u00ean l\u00e0 &#8216;\u0110\u1eebng mua \u00e1o kho\u00e1c&#8217;. Chi\u1ebfn d\u1ecbch n\u00e0y qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd. Ch\u00fang t\u00f4i th\u00edch n\u00f3 v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nh\u1eadn ra v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n c\u1ee7a n\u00f3 l\u00e0 n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p g\u00e2y \u00f4 nhi\u1ec5m. Tuy nhi\u00ean, n\u00f3 \u0111ang l\u00e0m ph\u1ea7n vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng l\u00ean h\u00e0nh tinh nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn h\u01a1n l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u1ed1p l\u01b0ng \u0111i\u1ec7n tho\u1ea1i c\u00f3 t\u00ean Pela v\u00e0 c\u00e1ch h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u1ef1a. Hi\u1ec7n nay c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec7n tho\u1ea1i h\u01a1n \u0111i\u1ec7n tho\u1ea1i. V\u00e0 do \u0111\u00f3, s\u1ebd c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p nhi\u1ec1u \u1ed1p \u0111i\u1ec7n tho\u1ea1i b\u1ecb n\u00e9m \u0111i h\u01a1n l\u00e0 c\u00f3 \u0111i\u1ec7n tho\u1ea1i b\u1ecb v\u1ee9t b\u1ecf. V\u00e0 v\u00ec v\u1ecf \u0111i\u1ec7n tho\u1ea1i n\u00f3i chung \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng nh\u1ef1a, ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i v\u1eadt li\u1ec7u ph\u00e2n h\u1ee7y sinh h\u1ecdc. Pela \u0111\u00e3 t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 t\u00ecm ra c\u00e1ch s\u1ea3n xu\u1ea5t v\u1ecf \u0111i\u1ec7n tho\u1ea1i l\u00e0m b\u1eb1ng v\u1eadt li\u1ec7u ph\u00e2n h\u1ee7y sinh h\u1ecdc. <\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty \u0111\u00e3 tr\u1ea3i qua t\u1eebng b\u01b0\u1edbc trong chu\u1ed7i cung \u1ee9ng c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u1ef1 tin v\u00e0 n\u00f3i r\u1eb1ng h\u1ecd \u0111ang l\u00e0m m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steve Dumbleton (SD)<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o m\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1eef v\u1eefng v\u00e0 n\u00f3i l\u00e0 100% \u0111\u1ea1o \u0111\u1ee9c &#8211; c\u00f3 r\u1ea5t nhi\u1ec1u v\u00f9ng x\u00e1m. V\u00e0 t\u00f4i ngh\u0129 tr\u00e1ch nhi\u1ec7m c\u1ee7a ch\u00fang ta v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1. Th\u00eam v\u00e0o \u0111\u00f3 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i hi\u1ec3u nh\u1eefng m\u1ea3ng x\u00e1m \u0111\u00f3 v\u00e0 ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 tr\u1edf n\u00ean t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea1o \u0111\u1ee9c Marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c Marketer ph\u1ea3i th\u00f4ng th\u1ea1o c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a n\u00f3 trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c cao. N\u1ebfu kh\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29514,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[459],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea1i sao Marketer c\u1ea7n c\u00f3 \u0111\u1ea1o \u0111\u1ee9c trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i?<\/title>\n<meta name=\"description\" content=\"\u0110\u1ea1o \u0111\u1ee9c Marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c Marketer ph\u1ea3i th\u00f4ng th\u1ea1o c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a n\u00f3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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